The Re:Growth Podcast
The Re:Growth PodcastFeb 12, 2019
The Evolution of Content Strategy with Kevan Lee of Buffer
Content marketing is Buffer’s main channel for branding and lead generation. Today, we’re talking to Kevan Lee, who joined Buffer as a content writer and is now its VP of marketing. He shares how Buffer’s content strategy has evolved over the last five years, how editorial and conversion teams can connect for growth, and the future of content marketing in 2019 and beyond.
Using Content for Demand Generation with Sara Yin of Intercom
Intercom’s content inspires envy from the savviest of marketers. Today, we’re going behind the scenes at Intercom with Senior Editor Sara Yin. She shares how her team gets subject matter experts (yes, including developers) to contribute to the blog, how content fits within the larger marketing team, and how content and demand gen marketers work together to create growth.
Serving Up The Right Content At The Right Time
Brandi Smith is the VP of Demand Generation and Marketing at Uberflip. She sits down with us to talk about how the company pushes customers through its content funnel, and how they use their tools to target different personas with unique content. But, the journey doesn’t end there. At Uberflip, multi-touch attribution is the key to unlocking the insight the company needs to understand how content marketing is making an impact where it matters most -- the company’s bottom line.
Creating Content Distribution Strategies for Growth with Benji Hyam of Grow and Convert
Content can’t be successful if no one sees it, but that’s getting harder nowadays with diminishing organic reach on platforms. Today, we’re talking to Benji Hyam about the reckoning that’s happening in content promotion and how marketers can adapt by leaning into paid channels and SEO.
Mastering the Fundamentals of Content Marketing with Louis Grenier of Hotjar
Hotjar launched an ambitious, brand new podcast… only to put it on pause a few months later. Today, we’re chatting with Louis Grenier, Hotjar’s content marketing lead, to talk about what went wrong and how they’re transforming lessons learned into user growth strategies. Listen for a refreshing, honest perspective on the many challenges of content marketing.
Aligning Organic and Paid for More Impactful Content with Ashley Kemper of Asana
Most companies split out marketing into the organic side and the acquisition side. At Asana, they’re breaking down that barrier for more explosive growth. On this episode, Ashley Kemper explains how she’s leading the merging of the two teams, what impact it has had so far, and how content marketing is benefiting from expert thinking from both sides of the equation.
Everything We Did Wrong When We Launched a Podcast
Investing in Audience Research with Sam Mallikarjunan of HubSpot
Listen to learn how his team shot past competitors by creating next-level personas, how he calculates marketing risks, and why long-term planning will set you apart.
Marketing Lovable Products with Jordan Woods of FullStory
Using B2C Tactics for B2B Growth with Holly Chen of Slack
Creating Wild, Predictable Growth with Jackie Davis of HelloSign
Leading Amazing Marketing Teams with Melissa Romig of MOO
Leveraging Brand to Fuel Growth with Dave Gerhardt of Drift
In this episode, Dave dives into how brand lays the foundation for growth, how Drift communicates brand on different platforms, and why best practices are actually holding you back.