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Remote Marketing Podcast

Remote Marketing Podcast

By Madhav Bhandari

Get an inside look into how companies/individuals run early-stage marketing. Hosted by Madhav Bhandari, an experienced technology marketer who led several SaaS companies grow from $100k to $10M ARR.

Follow our journey: earlystagemarketing.com/
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Who is behind Remote Marketing Podcast? 👋

Remote Marketing PodcastAug 03, 2021

00:00
01:02:11
EPISODE 50: How to become a mentor? (feat. Andrew Capland from Delivering Value)
Mar 01, 202248:00
My first podcast interview on Hubstaff's revenue growth

My first podcast interview on Hubstaff's revenue growth

This is a clip from a podcast episode I did in 2016 - when Hubstaff had crossed $2M ARR. Today, Hubstaff is a leading time tracking software that's at $15M+ ARR. This episode highlights some of my key learnings during the early stages of a startup's life.

Sep 28, 202143:14
How to stay level-headed in a leadership role?

How to stay level-headed in a leadership role?

To be a great leader, focus on your mindset. In this episode, I talked about reframing your current thoughts by identifying common cognitive distortions.



Sep 07, 202123:40
How to build a Substack business by monetising your content? (feat. Kevan Lee from Buffer, Oyster)

How to build a Substack business by monetising your content? (feat. Kevan Lee from Buffer, Oyster)

What I absolutely love about Kevan is not just his illustrious career as a marketing lead, but the fact that he's constantly shared his learnings along the journey. A small part of that is his Substack newsletter which he's converted into a revenue-generating side hustle. In this episode, we dive deep into his Substack business.

Aug 17, 202153:58
Who is behind Remote Marketing Podcast? 👋
Aug 03, 202101:02:11
Why it's so important to "get people on the phone"

Why it's so important to "get people on the phone"

I had an insightful conversation with my CEO a couple of months ago and my notes from that call became this episode. Are you struggling with moving forward with a marketing initiative? Are you out of ideas for a new channel? Are you unclear about the way forward for a strategy? Happens to everybody. This episode is a reminder on why getting on the phone with people is so important.

Jul 20, 202112:51
How Corey built a tech business without writing a single line of code

How Corey built a tech business without writing a single line of code

There are so many marketers that dream of becoming entrepreneurs someday but fall into the "I don't have a tech co-founder" or "struggle with monetisation" trap. A year after leaving his job at Baremetrics, Corey's built a tech business that makes $3k MRR without writing a single line of code. In this episode, Corey shares his learnings from his 1 year old entrepreneurial journey.

Jul 06, 202150:53
Scaling affiliate recruitment: Some ideas to get you started

Scaling affiliate recruitment: Some ideas to get you started

Affiliate recruitment is one of the two key pieces to make your program successful (the other one being optimizing the performance of existing affiliates). I've been tackling this piece for the last couple of months and spoke to a bunch of affiliate experts about this. In this episode, I'll share some ideas that you can implement TODAY to scale affiliate recruitment for your program.

Feb 09, 202118:28
Managing a large affiliate program: 10 learnings (feat. Saralyn Scherer)

Managing a large affiliate program: 10 learnings (feat. Saralyn Scherer)

We had an insightful chat with LiquidWeb's Director of Affiliate Marketing about the ins and outs of managing a large affiliate program. Saralyn's been an affiliate marketer for almost a decade and she's worked with best of the best. We talked about building an affiliate marketing team, recruiting top 1% affiliates at scale and improving the performance of existing affiliates.

Jan 26, 202146:32
How to recruit micro-influencers at scale to your affiliate program? (feat. Dustin Howes)

How to recruit micro-influencers at scale to your affiliate program? (feat. Dustin Howes)

We spoke with Dustin Howes (former affiliate lead @ WP Engine) on acquiring affiliates at scale. It's a well known fact that top 20% affiliates bring in 80% of customers. In this episode, we chat through Dustin's learnings on acquiring these top 20% affiliates at scale.

Jan 12, 202148:06
How to reflect on 2020? (personally & professionally)

How to reflect on 2020? (personally & professionally)

I've been doing Year-in-Reviews for over 4 years now and they've proven much more effective to me than New Year Resolutions. This episode will give you a template to do your own Year-in-Review, irrespective of if you're an individual or a business. This is an encore episode first released in 2019. Also, here's my 2020 in review: https://madhavb.com/2020-review/

Dec 29, 202013:60
Scaling an affiliate program: Key learnings from Flexjobs ex-Director of Marketing

Scaling an affiliate program: Key learnings from Flexjobs ex-Director of Marketing

I spoke with Michael Gutman who's an affiliate marketing consultant and former Director of Marketing at Flexjobs. In this episode, Michael reflected on his top learnings from growing Flexjobs popular affiliate program.

Dec 15, 202038:02
How to write a remote job description that attracts high volume of candidates?

How to write a remote job description that attracts high volume of candidates?

In this episode, I shared how I write a remote job description, my method to find the right salary range for a role and shared our actual application process. This episode is great for anyone who's planning to hire for a new role or expanding their team.

Dec 02, 202018:13
Why you need to start obsessing more over internal linking vs external linking (feat. Alex Birch)
Nov 03, 202047:58
How to properly structure a performance-linked bonus?

How to properly structure a performance-linked bonus?

Bonuses are a great tool to create high performance teams. Bonuses also happen to be one of the most desired job perks for most remote workers. In this episode, I shared my top learnings from designing bonuses for my remote teammates.

Oct 20, 202014:31
How Andrew Michael grew his podcast Churn.fm

How Andrew Michael grew his podcast Churn.fm

I chatted with Andrew about his journey with Churn.fm - how he started the podcast, operations behind every episode and how he manages to publish an episode every Wednesday without fail (despite having a full time job + family life + new startup). Insightful episode if you're thinking of building a podcast. Notes - https://remotemarketing.org/podcasting-tips/

Oct 06, 202046:09
How to find, hire and manage A+ writers? (feat. ChartMogul's blog editor)

How to find, hire and manage A+ writers? (feat. ChartMogul's blog editor)

If you're a business that's investing deeply in SEO, managing a content team is a big part of it. I invited Ilia Markov to talk about building a team of writers and managing them based on his decade long experience as a blog editor.

Sep 22, 202040:02
How to tackle remote work loneliness? (using David Burns's exercise)

How to tackle remote work loneliness? (using David Burns's exercise)

1/5 of remote workers are actively struggling with loneliness while working remotely. It's time to find a long term solution. 


Notes & spreadsheet link - https://remotemarketing.org/lonely-remote-worker/

Sep 09, 202013:24
Learnings from searching for the *best* link-building agency
Aug 12, 202023:36
Marketing leadership lessons with Hotjar's ex-VP of Marketing (feat. Sançar Şahin)
Jul 28, 202042:15
How to manage a SEO budget? (feat. Steve Toth)
Jul 14, 202045:04
Marketing flywheels (feat. Rand Fishkin)
Jun 30, 202042:06
How to write an industry report & make it go viral?

How to write an industry report & make it go viral?

In this episode, I shared how to write an industry report, how to promote it and pros and cons of industry reports as part of your content marketing strategy.

Some industry reports I've worked on in the last 3 years: 

https://blog.hubstaff.com/2017-freelancing-trends/  https://www.hellobonsai.com/covid-19-study  https://open.buffer.com/state-remote-work-2018/
Jun 02, 202028:44
How to coach new marketing hires remotely?

How to coach new marketing hires remotely?

In 2015, my biggest challenge while coaching new hires was when I had to re-answer the same questions again and again (esp. if it was a process-driven role). Add to that the challenges of coaching team members spread across timezones. This episode talks about how I fixed that and how to coach new remote hires today.

May 19, 202014:01
How to create a marketing budget?

How to create a marketing budget?

Over the years, I've created a marketing budget template that's straight-forward, easy to implement and great for new marketing leaders/founders/CEOs who’re looking to create their first marketing budget. In this episode, I explain how to build a marketing budget using that template.

May 06, 202013:11
How to network globally (while working remotely)
Apr 22, 202018:25
Time to pause and think high-level in marketing
Apr 08, 202019:22
How I manage my team remotely

How I manage my team remotely

In this episode, I cover project management with remote marketing teams. If you recently transitioned to a remote team because of Covid-19, the next couple of episodes are aimed at make this transition easier. #TogetherAtHome

Mar 25, 202017:58
How to convert marketing subscribers to customers

How to convert marketing subscribers to customers

If you're a business with a decent email list (>1000) and looking to get more out of your free subscribers, you need to listen to this episode. I shared my experience with "subscriber onboarding emails" and how it generates $20k/mo for one of my clients. Try my preferred email marketing tool (free) - https://remotemarketing.org/recommends/convertkit/

Mar 11, 202012:52
Spend 20% of your time on new marketing experiments

Spend 20% of your time on new marketing experiments

Want to build a long term marketing strategy? Make sure you spend 20% of your time on new marketing experiments all year long. In this episode, I shared the marketing experimentation process that I use with my team.

Feb 25, 202009:29
How to increase your affiliate income? (feat. Wesley Whetten)

How to increase your affiliate income? (feat. Wesley Whetten)

I got Wesley again on the show to talk about increasing your revenue as an affiliate partner. If you run a blog with a sizeable audience, I talked to Wesley about tactics to boost earnings as an affiliate in the short and long term.
Feb 12, 202014:36
Learnings from top B2B brands on "standing out"

Learnings from top B2B brands on "standing out"

It’s a lot harder to stand out in the world today. Especially if you’re trying to market your product to a very tech savvy audience. Sometimes going in the opposite direction (where everybody is going) feels like a breath of fresh air. In this episode, I make a case for that with real life examples of B2B brands doing that.

Jan 29, 202012:18
Affiliate marketing basics (feat. Wesley Whetten)
Jan 15, 202037:30
How Ahrefs grew to $50 million+ revenue (feat. Tim Soulo)
Jan 01, 202053:37
Year-in-review > New Year Resolutions: What, Why & How

Year-in-review > New Year Resolutions: What, Why & How

I've been doing Year-in-Reviews for over 4 years now and they've proven much more effective to me than New Year Resolutions. This episode will give you a template to do your own Year-in-Review, irrespective of if you're an individual or a business.

Dec 18, 201914:14
How to manage stakeholders remotely? (marketing perspective)

How to manage stakeholders remotely? (marketing perspective)

Most leadership positions require you to collaborate cross-functionally across many departments. And if you’re going to work with many departments, you need to be skilled at managing your stakeholders properly so your projects get executed without much friction.  In this episode, I'm going to share a practical approach of managing internal stakeholders, especially in a remote team setup.

Dec 04, 201915:51
How ConvertKit brings in ~$6 million through their affiliate program
Nov 20, 201951:42
How to build an employee advocacy program on a $0 budget?

How to build an employee advocacy program on a $0 budget?

Looking to leverage your employee's networks to increase product awareness? That's exactly why you need an employee advocacy strategy. This episode summarises all my research when building out an employee advocacy program on a $0 budget.

Nov 06, 201917:58
Why do companies rebrand?

Why do companies rebrand?

In the last couple of years, I’ve seen rebrands of almost all products I use (Google, Uber, Slack, WeWork etc.). I've even seen rebrands happen at two of the companies I worked with (Hubstaff & Close). If you've ever wondered why companies rebrand and when should you consider your own company rebrand, this episode is for you.

Oct 30, 201906:46
The time is ripe for warm emails

The time is ripe for warm emails

Every one today talks about cold emails. You have 100s of “guides” released every day to answer the question – how to cold email folks the right way? The problem is that there is no right way. You've gotten access to someone’s email through whatever medium and are now emailing them without any prior history. That’s why, over the years, I’ve become a huge believer in the power of warm emails.

Oct 23, 201910:27
Todoist's marketing lead on self-growth and management (Part 2)

Todoist's marketing lead on self-growth and management (Part 2)

In this special two-part episode, I spoke with Doist's Head of Marketing on her journey from #1 marketing hire to marketing lead. Part 1 covered how Brenna built her remote marketing team from scratch and gives an inside look into Doist's marketing journey so far. Part 2 covers how she manages her team, how she's growing herself as a leader and her advice to non-remote marketing teams.

Oct 16, 201919:26
Todoist's marketing lead on building remote marketing teams (Part 1)

Todoist's marketing lead on building remote marketing teams (Part 1)

In this special two-part episode, I spoke with Doist's Head of Marketing on her journey from #1 marketing hire to marketing lead. Part 1 covers how Brenna built her remote marketing team from scratch and gives an inside look into Doist's marketing journey so far. Part 2 covers how she manages her team, how she's growing herself as a leader and her advice to non-remote marketing teams.

Oct 09, 201938:14
Tools our remote marketing team wouldn't survive without

Tools our remote marketing team wouldn't survive without

Remote marketing teams became possible because of technology catching up. With the internet and a plethora of collaboration tools available, you can work with your team as easily from your home as your office. In today's episode, I share the 6-7 tools without which we won't be able to run our remote marketing team.

Oct 02, 201909:53
Marketing generalist vs specialist?

Marketing generalist vs specialist?

In today's short episode, I settle the age old debate on when to hire a generalist vs a specialist. TLDR; hire a generalist if you’re early stage, hire a specialist as you become a mature and large business.

Sep 25, 201906:56
Honeypot marketing (part 2)

Honeypot marketing (part 2)

Part 1 talked about what is "honeypot marketing" and considerations to make when building your own honeypot product. In this episode, I talk about growing a honeypot product and monetising it to generate leads/customers for your main product.

Sep 18, 201915:33
Honeypot marketing - using free products to generate leads for your paid product (part 1)

Honeypot marketing - using free products to generate leads for your paid product (part 1)

On my search for a long term marketing channel, I stumbled upon this beautiful strategy of using "honeypots" to generate leads for your main product. In this two-episode special, I talked about how we built our own honeypot called Hubstaff Talent, our thinking behind it, the pitfalls we avoided and how we made it a revenue generating automatic growth channel for us.

Sep 11, 201919:11
How to announce pricing changes

How to announce pricing changes

Pricing changes are important for ALL software companies, but they're also tricky to roll out. Why? Because you could potentially lose a big chunk of your customers to your competitors. In this episode, I talk about the 4 steps you should take to ensure a smooth rollout of new pricing for your customers and your business.

Sep 04, 201916:57
How to drive a B2B product's next phase of growth

How to drive a B2B product's next phase of growth

Your growth curve isn't really a 'curve' anymore and rather flat. Your revenue isn't growing. You're out of ideas. In this episode, I talk about some common strategies B2B companies use to expand their market & grow their revenue over the long term:

Aug 28, 201913:59
The importance of going "remote-first"

The importance of going "remote-first"

If you're looking to make your company go partially or 100% remote, you need to make all company processes "remote-first". I had the unique opportunity to hear two perspectives on this –  one with the CEO of an 80 people company and the other with the only remote employee at a start-up. 

Aug 21, 201909:24
Why did I start this podcast?

Why did I start this podcast?

My mission is to enable all co-located marketing teams to be location independent and this podcast will be one of the enablers. In this episode, I talked about why I decided to take up this mission.

Aug 07, 201907:39