Brand Marketing Confessions
By Futuristic Ideator
Brand Marketing ConfessionsJan 25, 2021
The NEW Positioning Era
Welcome to 2021! You have now arrived to a new era where you must adapt and position yourself or your brand in the consumers’ minds. Consumers are in constant sensory and information overload therefore you need to understand what positioning is. During this episode I will be discussing some tips on how you can win with consumers in this new positioning game.
Jan 25, 202118:01
The 3 C's- Creativity, Community and Care
If you have been in the marketing world for some time, you may have heard of the terminology of the 4 C's or 4 P's. During this episode, I will be introducing you to the NEW topic of the 3 C's. We all know the world is changing fast all around us. So how will the future of work change us? I believe it will be centered more on creativity, community, and care. During this episode, we will take a dive deeper into the conversation around the future of work for us humans here on earth.
Dec 01, 202017:47
Let's Make S.H.I.F.T Happen with Lucretia Clark
Join me in this amazing conversation on how to Make S.H.I.F.T happen. If you want to make stuff happen you won’t want to miss this episode. Lucretia D. Clark is an amazing & captivating creative lifestyle strategist. She will be sharing her journey on how she helps inspire others to be colorful, bold, and different!
Aug 29, 202038:32
So where next in Branding?
We live in an ever changing world and human needs are evolving at a faster rate than ever before. During this episode we will be talking about new emerging trends that are re-shaping consumers lives.
Aug 14, 202020:34
Happiness never melts with Joey Petelle- CEO and Inventor of Bowlz
Ice cream is a unifier that brings people together to share moments, smiles & happiness. In this episode you will meet Joey, the CEO and Inventor of Bowlz. He will share his amazing journey behind his new brand Bowlz. You will get valuable tips to keep moving forward with your ideas plus we will be talking about Ice cream!
Jul 24, 202036:00
Branding in the NEW NOW
Learn how brands are adapting not in the NEW Normal but in the NEW Now.
Jul 10, 202021:11
Branding through her lenses with Dionne Ellison- CEO of Vuliwear
During this episode I sit down with the CEO of Vuliwear- Dionne Ellison where we discuss branding and how she started her luxury eyewear brand.
Jun 26, 202033:23
Practice Empathy, Forget Sympathy
During this episode we will jump right into the topic of racism and why I really believe part of the problem is an excessive lack of empathy hidden behind sympathetic words, arguments and trends.
Jun 13, 202024:54
NEW World, Same Humans!
Your mind is like a Parachute.. it works when you open your mind to new things like our NEW World that we are living in. During this episode we will discuss how new consumer shifts are changing our world and how brands must adapt and help create solutions.
May 30, 202023:31
Your BFF- Branding with Fun & FCK!- Special Guest Robin Gelfenbien
In this episode we will be going a level deeper in discussing with special guest Robin Gelfenbien on why a Personal brand is not about you, and how it’s more about the value of what you bring to a community.
May 16, 202058:49
Brand Empathy in the Time of Corona
Empathy is a feeling that taps into my identity & it is when a brand connects with me almost like a true friendship. We all know that empathy is the #1 thing that brands, & our world need more of, especially during a crisis. During this episode, we will be discussing how brands need to provide an emotional connection that builds a community for your brand & creates real conversations that inspire connection.
May 09, 202018:07
The Era of No Touch Retail
Today we are living in the “No Touch” “Germaphobia” Era. This will change drastically the way that people buy products and how brands interact with consumers.
May 02, 202017:13
Vanity metrics define branding
Influencer marketing has changed the way that brands engage online and create content and messaging. In this episode we will review the importance of why brands need to engage more on social media & start to build communities to help amplify & define their brand message.
Apr 25, 202020:43
Intro to Brand Marketing Confessions
What to learn how to build brands, connect with people and be an awesome marketer? Click to listen in on my 20+years of brand marketing confessions.
Apr 24, 202001:52
Marketing during a Pandemic Era
Consumers are looking for human brands, especially brands that speak to their shared values and what is currently going on in our world. In this episode we will review the importance of why brands need to continue to market, being present and staying relevant to consumers!
Apr 17, 202015:50