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Re:platform - Ecommerce CX and Technology Podcast

Re:platform - Ecommerce CX and Technology Podcast

By Paul Rogers & James Gurd

Weekly ecommerce CX and technology podcast hosted by two experienced digital consultants. Featuring interviews with industry thought leaders and practical advice on improving end-to-end customer experience and understanding how to make better technology decisions. Sponsored by Attraqt and Hypersonix.

We provide the answers to help you get the most from your platform and technology stack. Our episodes will help you understand the ecommerce tech landscape, plan for revenue growth and deliver performance improvements. And they're fun!
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Episode 21: Interview with COVID-19 Initiative Help Your Hood

Re:platform - Ecommerce CX and Technology PodcastApr 06, 2020

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27:55
EP171: How Boohoo Took A Leading Retailer Online Only In 8 Weeks With Cabiri's Commercetools Accelerator

EP171: How Boohoo Took A Leading Retailer Online Only In 8 Weeks With Cabiri's Commercetools Accelerator

Cabiri specialises in helping businesses through technology change and they have a lot of experience building composable solutions, which seems to be everyone's current architectural obsession. The project that caught our eye was the relaunch of Debenhams.com on a composable stack in an 8-week project, so we decided to find out how this was possible. The term composable is used a lot in the industry but there’s still a lack of knowledge in many organisations regarding the operational, technical and financial implications of this approach, and it’s not right for everyone. Indeed, amongst the success stories are a few car crashes where money has been burned and projects ditched. In this episode we sit down with Cabiri CEO and Founder Rex Bigger to get an expert’s practical view on the implications of a composable project and how Cabiri is simplifying the migration towards this architectural approach. Tl;dr what we’ll cover: Challenges and risks going composable How Cabiri simplifies project delivery Implications for resourcing and team structures
Mar 21, 202342:47
EP170: Centra CEO and Co-Founder on Go-To-Market Strategy, Product Focus & Roadmap

EP170: Centra CEO and Co-Founder on Go-To-Market Strategy, Product Focus & Roadmap

Centra is an API-first ecommerce platform that is focused on helping fashion & lifestyle brands expand into new markets and win global customers. It is growing in the UK based on a solid reputation in Europe with an impressive brand roster including Stronger, Sandqvist and Nudie Jeans. The platform is headless by design and boasts impressive native capabilities and ecommerce tooling including multi-storefront with international tax and duty handling, robust order management flows and a lightweight PIM geared to fashion and lifestyle brands. We've been fans of Centra for a while and see 2023 as the year when it starts to get more traction with UK customers. In this episode we interview CEO and co-founder Martin Jensen on Centra’s current go-to-market strategy, its core products focus and future releases, as well as how the pricing model works.
Mar 15, 202344:11
EP169: Patchworks CEO On Why They Launched A Business Intelligence Solution For Ecommerce

EP169: Patchworks CEO On Why They Launched A Business Intelligence Solution For Ecommerce

Patchworks is well established as a leading integrations platform for ecommerce businesses. They recently launched a business intelligence (BI) solution built on Microsoft Power BI to provide a data lake and visualisation solution for customers wanting access to the data flowing through the platform. In this episode we discuss why Patchworks launched its BI, what it offers ecommerce teams and what the product vision is for the future. Tune in to hear directly from CEO Jim Herbert.
Mar 07, 202333:48
EP168: The Gym Group On Modernising Its Ecommerce Tech Stack: Part 2 > Operational Decisions, Implications & Challenges

EP168: The Gym Group On Modernising Its Ecommerce Tech Stack: Part 2 > Operational Decisions, Implications & Challenges

Part two of our two-part mini series with The Gym Group. The Gym Group recently invested in a large scale replatforming, evolving to a headless architecture to fix known issues and provide a more flexible and scalable ecosystem. In part two Digital Product Director Jim Hingston and Digital Trading & Ecommerce Leader Seanpaul Walsh dive into the operational implications of change and how they planned for new technology adoption so the business was ready to make use of new improved systems.
Mar 02, 202332:30
EP167: The Gym Group On Modernising Its Ecommerce Tech Stack: Part 1 > Technology Selection & Project Planning

EP167: The Gym Group On Modernising Its Ecommerce Tech Stack: Part 1 > Technology Selection & Project Planning

Part one of our two-part mini series with The Gym Group. The Gym Group provides the lowest cost no contract 24/7 gym nationwide, an impressive offering. Its online presence is more than an ecommerce store, it’s a bookings engine, content portal, exercise hub and customer service tool rolled into one that has to connect a vast customer base across more than 100 gyms. Its digital ecosystem handles millions of interactions every week, so technical performance and scalability is critical to success. They recently invested in a large scale replatforming, evolving to a headless architecture to fix known issues and provide a more flexible and scalable ecosystem. In this podcast Digital Product Director Jim Hingston and Digital Trading & Ecommerce Leader Seanpaul Walsh share the inside view on what drove the need for digital transformation and how they approached project planning and delivery to set the business up for success.
Feb 28, 202335:12
EP166: Smart Ways To Save On Ecommerce Projects Without Sacrificing Scope

EP166: Smart Ways To Save On Ecommerce Projects Without Sacrificing Scope

The current global and local economic outlook is as bleak as today’s winter mist. Online retail boomed during the pandemic and online traffic and sales maintained a higher than pre-pandemic level throughout 2021 but towards the second half of 2022 and into 2023 the sharp bite of increasing costs and consumer nervousness around spending bit hard. For some businesses, capital projects are on hold. For others, the need to improve tech infrastructure to support business growth or even protect existing sales means they need to press on but with a sharper eye on budget. In this episode we look at ways businesses can sensibly manage project costs downwards without having to rip the heart out their scope and functionality. Tl;dr what we cover: What are the biggest costs areas in a project and how do you manage them? What project efficiencies can you introduce to shave cost lines? What are the nice to haves that can be cut without materially damaging ecommerce project success?
Feb 21, 202336:60
EP165: Mollie On Ecommerce Payment Trends & Their Flexible Payments Engine

EP165: Mollie On Ecommerce Payment Trends & Their Flexible Payments Engine

Ecommerce payments is a big topic, so it helps to understand how key technology providers are supporting ecommerce businesses around the world. Mollie currently supports more than 130,000 businesses globally across a broad range of industries and regularly publishes data on payment trends to share insights with the industry.  We sat down with UK country manager Josh Guthrie to discuss the key global ecommerce payment trends from the last 12 months, how Mollie's commercial model works and some of the key features its customer depend upon, including daily settlement, recurring payments and support for local payment methods. Tune in for platform insights and practical ecommerce payment advice.
Feb 14, 202341:59
EP164: Optimizely On Using Ecommerce Experimentation To Improve Digital Customer Experiences

EP164: Optimizely On Using Ecommerce Experimentation To Improve Digital Customer Experiences

Testing is done by lots of ecommerce teams to make incremental improvements to their website. Fewer fully embrace experimentation. Experimentation is done without a fear of failure or expectation of outcome. Testing is done with with an expectation of a winner. Experimentation leads to new things, while testing validates assumptions. Experimentation is dangerous, while testing is safer. In October 2020, Episerver acquired leading global experimentation platform Optimizely and rebranded as Optimizely. For this episode, we sat down with David Carlile, Senior Director Product Strategy, to discuss how the platform enables ecommerce teams to uncover customer insights and create high-performing experiences.
Feb 07, 202353:36
EP163: Shopify Product Strategy, What Components Means For Ecommerce & Views on Web3 with Alex O'Byrne

EP163: Shopify Product Strategy, What Components Means For Ecommerce & Views on Web3 with Alex O'Byrne

An interview with leading Shopify agency We Make Websites co-founder Alex O'Byrne to review Shopify's current market position and go-to-market strategy. Alex shares his perspective on what Shopify's big recent announcement about Components really mean to ecommerce merchants and whether or not it marks a fundamental architecture shift or rather a marketing play to establish its credentials as a composable solution.  Tune in to learn from a respected Shopify thought leader how Shopify is positioned against market leading component-based platforms like Commercetools, where its heading with its product strategy including the capabilities of the new B2B offering such as native price lists as well the value proposition of Web3 and how applicable this technology is to mainstream ecommerce (Alex isn't a fond Web3 proponent!).
Jan 31, 202338:28
EP162: Commercetools Chief Strategy Officer Kelly Goetsch on Product Strategy, Mid-Market & B2B

EP162: Commercetools Chief Strategy Officer Kelly Goetsch on Product Strategy, Mid-Market & B2B

Most people consider Commercetools as an enterprise solution, competing against alternative models like Salesforce and Adobe. However, there has been recent discussion about Commercetools growth product plans to target the mid-market and how the mid-market will become more important from a product strategy point of view.  This episode features an interview with Chief Strategy Officer Kelly Goetsch, a co-founder of the MACH Alliance and respected technology thought leader. We explore the current product focus, key platform capabilities including search, content and B2B.
Jan 24, 202341:57
EP161: What Is The True Value Proposition For Headless Commerce, with Studio Rotate

EP161: What Is The True Value Proposition For Headless Commerce, with Studio Rotate

Buzzword bingo! Headless is thrown around a lot in our industry but amidst the noise there are some interesting projects emerging demonstrating the value that a flexible tech stack can have if the business properly understands the impact of going down this route. Today we’re talking to an expert who has stacks of real-world project experience. Jim Tattersall is Founder & CTO at Rotate°, who are strategic design & technology partners for ecommerce brands. We discuss: What is the real value proposition for investment in headless? How does the challenge & experience building on different headless platforms compare? What is Studio' s preferred front-end tooling? When isn't headless the right approach for an ecommerce team?
Jan 17, 202346:59
EP160: The Impact Of Stylitics Outfitting Technology On CX & Ecommerce Revenue

EP160: The Impact Of Stylitics Outfitting Technology On CX & Ecommerce Revenue

Stylitics is the world's largest producer of shoppable digital content for the fashion industry, supporting 50M shoppers per day with personalized inspiration from over 3,000 brands and across nearly 100 of the world's largest retailers. In this ecommerce podcast we interview Rohan Deuskar, Founder and CEO, to discuss what type of business outfitting tech best suits and why, how can ecommerce teams are blending automation with brand control and how Stylitics customers are using the tool to drive a genuine ROI.
Jan 10, 202345:30
EP159: Shopware Ecommerce Platform Strategy Update & Roadmap Review

EP159: Shopware Ecommerce Platform Strategy Update & Roadmap Review

The ecommerce platform landscape is busy and every year platforms update their roadmaps, increase feature sets and sometimes pivot strategically. That’s why we like to stay up to date with what leading vendors are doing and share with you their perspective on the market and where they’re taking the product roadmap. In this episode we dive into the world of Shopware to cover: How has Shopware’s market strategy evolved and why? Key product capabilities and how they’re reacting to competitor evolution Roadmap focus for 2023 The interview is with Justin Biddle, UK GM for Shopware since 2019, and Ben Marks, Director Global Market Development since 2021.
Jan 03, 202356:22
EP158: Ecommerce Vendor 2022 Roundup - New Features, Product Strategy & Roadmap Focus

EP158: Ecommerce Vendor 2022 Roundup - New Features, Product Strategy & Roadmap Focus

As we're technology and vendor agnostic and our goal is to help you better understand the ecommerce technology landscape, our final episode of 2022 dives into the current ecommerce platform market to look at key vendors and ask: How has the product strategy changed during 2022 and why? What are the top product features added in the last 12 months? What has been the biggest customer account win of 2022? Roadmap focus heading into 2023 We’re covering among others Shopify, BigCommerce, Optimizely, Elastic Path, Commercetools, Oro, Shopware and Remarkable Commerce. Please note it’s not exhaustive, there are so many players and we did reach out to a few others for their input but didn’t get a reply in time to include them.
Dec 29, 202248:40
EP157: How Ecommerce Teams Use The Yotpo Marketing Platform To Increase Customer Loyalty and LTV

EP157: How Ecommerce Teams Use The Yotpo Marketing Platform To Increase Customer Loyalty and LTV

In this ecommerce podcast, James interviews Erin Twyman, Senior Manager for Learning & Enablement, and Itay Vladomirsky, Director of Partnerships, at customer marketing platform Yotpo. Erin and Itay share insights on how ecommerce teams make use of the Yotpo platform ecosystem to automate customer campaigns, including customer reviews, SMS marketing and loyalty programs. They also explain how the new Subscriptions product for Shopify merchants works and where the future roadmap focus is heading into 2023.
Dec 20, 202242:39
EP156: Navigating the Complexities of Tax & Duty Handling for International Ecommerce with Avalara's Tax Technology Solutions Manager

EP156: Navigating the Complexities of Tax & Duty Handling for International Ecommerce with Avalara's Tax Technology Solutions Manager

Whenever tax and duty handling is mentioned during an ecommerce migration, it usually raises a few sighs because it’s a highly complex area and people working in finance and compliance are used to headaches. In this episode we interview Avalara's tax technology solutions manager, Heather Wight, to get an expert view on latest tax developments.  Tune in to get practical advice about the realities of handling tax & duties for international ecommerce. Heather covers Key international tax policy developments and their impact on ecommerce What merchant problems does Avalara solve and how? What’s the integration path on leading ecommerce platforms? Where’s the roadmap heading? After 14 years at DHL building up a formidable knowledge of cross border trade, supporting a wide range of businesses to understand and plan for compliance, Heather moved to Avalara this year as a tax specialist and is ideally placed to give ecommerce teams real-world advice.
Dec 13, 202231:52
EP155: Personalised Product Discovery for Ecommerce Using Klaviyo & Octane AI, with Paase Digital

EP155: Personalised Product Discovery for Ecommerce Using Klaviyo & Octane AI, with Paase Digital

In our 155th episode we're joined by Phil and Dave from Paase Digital, who talk to us about how they implemented a personalised quiz (along with other CRM tactics and features) to help drive revenue and increase first party data capture for Curlsmith. 
Dec 07, 202236:55
EP154: Magento for 2023 - Understanding Market Fit & How To Reduce Running Costs

EP154: Magento for 2023 - Understanding Market Fit & How To Reduce Running Costs

We have a lot of discussions around Magento and how the market fit and customer type has changed since the move to Magento 2 and Adobe's acquisition. There is a lot of negative sentiments towards Magento as a platform, a common view being the total cost of ownership is always much higher than on leading SaaS vendors like Shopify and Big Commerce. Given our platform agnostic outlook, we like to stress test this type of assumption because every platform has its place in the market and relative strengths and weaknesses. In this episode, we sit down with Lewis Sellers, a highly experienced Magento developer and MD of Pinpoint, a respected Adobe Commerce specialist agency. We ask Lewis where he sees Magento fitting in the ecommerce platform marketplace now, for what type of business and use case it's still the right platform and how to address known issues such as the complexity of support and maintenance and handling upgrades.
Nov 30, 202233:05
EP153: When You Need A Specialist CMS Instead of Native Platform Page Builders & How to Evaluate CMS Systems

EP153: When You Need A Specialist CMS Instead of Native Platform Page Builders & How to Evaluate CMS Systems

Content features quite highly in most ecommerce platform RFPs, especially with brands looking to focus on customer experience and not just commerce capability. Vendors talk about their page builders whereas businesses are expecting a CMS (content management system). In this ecommerce podcast we look at valid use cases for when investment in a specialist CMS is required because native page builders can’t satisfy the business needs. Please note by native page builder, we mean the inbuilt page builders on market leading ecommerce platforms such as Salesforce Commerce Cloud, Adobe Commerce, Shopify Plus, Big Commerce and Shopware. We cover what native page builders can do and when the page builder is sufficient for an ecommerce business, what page builders can't do that a specialist CMS can and how you can meaningfully evaluate a CMS to build the business case for investment.
Nov 22, 202237:33
EP152: Justifying Ecommerce Tech Projects Like Replatforming During A Recession

EP152: Justifying Ecommerce Tech Projects Like Replatforming During A Recession

It has been a challenging year for many ecommerce businesses due to tougher trading conditions following bumper years in 2020 and 2021. Some verticals like furniture have struggled to hit sales budgets as customers cut back on spend, and businesses are reevaluating the need to invest in capital projects, as well as tightening the opex purse strings. With this in mind, we're exploring what can be justified reasons for investing in capital projects for ecommerce during an economic downturn. We ask is there a justification to invest during tough trading times, what are the risks of undertaking a big tech project during a recession and how do you mitigate risk and make the right decision?
Nov 15, 202234:50
EP151: WordSeed’s Pivot From Ecommerce Marketplace to Brand Discovery Platform

EP151: WordSeed’s Pivot From Ecommerce Marketplace to Brand Discovery Platform

In this ecommerce podcast, Paul & James explore how Wordseed has pivoted from providing marketplace technology to a brand discovery platform. Tune in to listen to co-founder Harry Beattie discuss the operational and technology implications of changing business models, how they enable content creators to launch their own branded websites and how what the plan is for their recent acquisition of the Bombinate marketplace platform.
Nov 08, 202229:02
EP150: By Design - How To Manage Projects When Design & Development Are Done By Different Agencies

EP150: By Design - How To Manage Projects When Design & Development Are Done By Different Agencies

It’s common for the chosen SI (systems integrator) partner for a replatforming project to provide design resource and manage the development project end-to-end. However, not all agencies have sufficient depth of design skill or breadth of experience to satisfy the client’s needs, especially for luxury brands where brand experience is as important to the project as the ecommerce functionality. In this scenario, the client will partner with a design specialist to deliver visual designs to the development agency. Each approach has its own set of pros and cons, and in this episode we’re talking about how to align design & dev agencies to minimise the risk of designs not being fit for purpose or adding unnecessary cost to the build phase to shoehorn visual designs into an ecommerce platform and set of front-end templates. Tl;dr what we cover: Pros and cons for separating design and development Running an efficient design phase including kick offs and briefing Aligning design with development for your happy path
Nov 01, 202235:38
EP149: Using Maverick To Deliver Ecommerce Personalisation With AI-Generated Videos

EP149: Using Maverick To Deliver Ecommerce Personalisation With AI-Generated Videos

Personalisation covers a wide range of ecommerce use cases. Often it's discussed in the context of product personalisation, that is refining the products shown to shoppers on websites and via digital marketing channels like email based on their user profile, what they've previously bought and browsed. Increasingly, ecommerce teams are looking for ways to provider deeper personalisation of the shopping experience to reward customers and encourage greater loyalty, in other words improve retention rates. In this ecommerce podcast, we explore how Maverick is helping ecommerce retailers get results by delivering personalised video at scale using its AI platform. Maverick enables retailers to record a single customer video, then personalise based on name, and distribute to its customers via email marketing. Maverick also plans to roll-out its tech to additional distribution channels like SMS and WhatsApp, and enhance the elements in the video its customers can personalise e.g. which product they bought. Listen to co-founders Debarshi and Eitan explain why they launched the platform, how retailers are using it and where they see AI-driven personalisation in ecommerce headed.
Oct 25, 202239:59
EP148: Building Fast and Flexible Ecommerce Solutions with Commerce Layer

EP148: Building Fast and Flexible Ecommerce Solutions with Commerce Layer

The ecommerce platform landscape is ever shifting and there have been a lot of new vendors entering in the past few years, responding to the increase in demands for flexible, scalable technology stacks. In this episode we give you an insight into a composable commerce API for developers, Commerce Layer. Tune in to understand where Commerce Layer fits and how its proposition, being developer focused, is different to some of the other mainstream platforms like Shopify, Adobe, BigCommerce etc.  Listen to founder, Filippo Conforti, explain the genesis of the platform, their go-to-market strategy and where the platform roadmap is headed.
Oct 18, 202246:19
EP147: Automating Digital Asset Management & Improving Site Performance, with Cloudinary

EP147: Automating Digital Asset Management & Improving Site Performance, with Cloudinary

It's safe to say that website performance has a direct impact on customer experience and conversion rate, there's plenty of data out there to make the correlation. However, performance can become fragmented and compromised given how many systems make up an enterprise ecommerce implementation, from back office systems supplying source data to 3rd party apps and widgets performing specific front-end functions like UGC feeds and customer reviews.  In this episode, Paul & James sit down with Tal Ofer, Senior Partner Manager, and Zuzana Samaj, Senior Solutions Engineer at Cloudinary. Cloudinary's mission is to help companies unleash the full potential of their media to create the most engaging visual experiences. The podcast covers key DAM related issues faced by ecommerce businesses, the impact of DAMs on speed and performance, the use of AI in digital asset management and integrations with ecommerce platforms.
Oct 11, 202237:20
EP146: Driving Checkout Conversion With Parrot’s SMS Payment Solution

EP146: Driving Checkout Conversion With Parrot’s SMS Payment Solution

SMS marketing has seen strong growth in the past few years, as marketers look for differentiation given how crowded email inboxes are. At the same time, shoppers are looking for simple ways to pay online to speed up checkouts and make life easier when shopping on mobile devices. For this episode, we sat down with Osa Gaius, Founder and CEO at innovative SMS payment specialist Parrot. Parrot is an end-to-end payment solution that leverages SMS to drive easy checkout and a higher frequency of recurring purchases. Listen to Osa explain Parrot’s SMS solution, how it benefits ecommerce teams, how it integrates with their existing tech stack and the commercial model and impact.
Oct 04, 202247:27
EP145: Growing the DTC Ecommerce Channel of Beerhawk and Perfect Draft, with MD Alex Nelson

EP145: Growing the DTC Ecommerce Channel of Beerhawk and Perfect Draft, with MD Alex Nelson

Beerhawk is a fast growth DTC business selling craft beer and a beer dispenser to bring the pub vibe to homes and offices. James & Paul sat down with MD Alex Nelson to understand what's driving the sales growth, how the business operates its ecommerce stores, how and why it's using Magento and how it is balancing the use of development resources between its in-house engineering function and external partners. 
Sep 27, 202234:26
EP144: Universal Shopping Baskets and Order Management for Omnichannel Retailers, with Mercaux & Fluent Commerce

EP144: Universal Shopping Baskets and Order Management for Omnichannel Retailers, with Mercaux & Fluent Commerce

Delivering a seamless cross channel experience is a strategic imperative for omnichannel retailers but operational complexity makes it hard or expensive to achieve, usually due to challenges integrating disparate technologies. In this episode we explore the partnership between OMS specialist Fluent Commerce and in-store experience platform Mercaux. Mercaux recently launched a universal shopping basket solution that integrates with Fluent's OMS platform, so we interviewed Shaun Britton, Global Sales Director at Mercaux and Jamie Cairns, Chief Strategy Officer at Fluent, to understand who it's designed for, how it works and what benefits merchants can expect.
Sep 20, 202244:50
EP143: Selecting The Right Back Office Systems for Ecommerce, with Integration Expert & Ecommerce Thinking Co-Founder Luke Hodgson

EP143: Selecting The Right Back Office Systems for Ecommerce, with Integration Expert & Ecommerce Thinking Co-Founder Luke Hodgson

When the word ERP integration is mentioned in an ecommerce project, it either creates a surge of panic and fear, or people assume it’s just a simple case of sending data between two systems and underestimate the potential complexity and impact. In this episode we interview Luke Hodgson, a specialist in managing ERP & other systems integration projects for a wide range of clients. We discuss when a business needs an ERP and when it doesn't, the pros and cons of using one vs. not and how integration projects can be de-risked. Tune in to learn for Luke's practical experience as the founder of both Patchworks and HighCohesion.
Sep 13, 202245:05
EP142: Data Migration For Ecommerce Projects - Lessons Learned & Key Considerations

EP142: Data Migration For Ecommerce Projects - Lessons Learned & Key Considerations

Data migration is an essential part of all site migrations. However, it’s not always focused on enough during Discovery resulting in a lack of detail in statements of work, which can cause problems further down the line in the project, for example scope and cost creep. In this ecommerce podcast, Paul & James share their advice and project experience, discussing what a good data migration looks like and covering the different types of data businesses need to plan into their migration and what to look out for to do this effectively.
Sep 06, 202233:20
EP141: Chord's API-First Ecommerce Platform Overview and Key Features

EP141: Chord's API-First Ecommerce Platform Overview and Key Features

The ecommerce platform landscape is quite cluttered. In this interview, Paul chats with with Chord's Co-founder and CEO Bryan Mahoney, looking at where Chord sits in the ecommerce platform market and whats its key selling points are for merchants.  Bryan's background is running an design and development agency helping early stage DTC brands like Glossier grow their ecommerce presence. Bryan shares his expertise and discusses how their data-first approach provides a point of difference to older platforms that have only recently evolved into providing robust APIs.
Aug 30, 202254:30
EP140: Multi-Storefront For Ecommerce: Why It's Needed, When To Use It & Typical Use Cases

EP140: Multi-Storefront For Ecommerce: Why It's Needed, When To Use It & Typical Use Cases

We’ve seen a few businesses pulling back the number of storefronts for ecommerce due to the day-to-day management effort and the cost impact e.g. licensing, maintenance, support etc. There needs to be a clear business case for investing in one or more additional storefronts and businesses really need to be able to measure incremental impact. In this ecommerce podcast James & Paul do a talking heads on the use cases for single vs. multiple storefronts. They provide a clear definition of what multi-storefront means, exploring how the decision impacts ecommerce teams operationally, then cover common use cases for single storefronts with multi-currency and localisation vs. when multi-storefront is a worthwhile and necessary investment.
Aug 22, 202241:22
EP139: Deep Dive Into Shopify New Features and Releases Like Editions

EP139: Deep Dive Into Shopify New Features and Releases Like Editions

An interview with Paul Grey, Product Marketing Lead for Shopify's Ecosystem Team. Paul works closely with Shopify's development and agency partner network to help merchants improve how they use the Shopify platform and its app network. Learn more about the product strategy behind new tools like Editions.
Aug 16, 202230:04
EP138: The Business Case For Improving Your Post Purchase Customer Experience, with Narvar

EP138: The Business Case For Improving Your Post Purchase Customer Experience, with Narvar

Join us for a podcast deep dive into Narvar's customer experience platform. We interview Adrien Naeem and Chris Hoskin to discuss how ecommece teams can build the business case for post purchase CX, the key features of the Narvar returns portal and how they support retailers to provide a red carpet experience for premium brands. Discover how other businesses are using Narvar and where Narvar sees the future of post-purchase CX.
Aug 09, 202250:19
EP137: Advanced Search and Merchandising Tooling For Ecommerce, with Advanced Commerce

EP137: Advanced Search and Merchandising Tooling For Ecommerce, with Advanced Commerce

Founded by former Attraqt CEO, Andre Brown, Advanced Commerce initially went out to market as an ecommerce platform but pivoted back to focus on search and merchandising. As 2022 brings tougher trading conditions and a sharper focus on improving onsite customer experience to boost sales and retention rates, we sat down with Andre to explore how Advanced Commerce set about to offer a point of difference to ecommerce teams in the search & merch space. We cover their market positioning, points of difference with other market leading systems and the benefits more advanced merchandising can add to an ecommerce business.
Aug 02, 202231:14
EP136: Using Marketing Automation To Improve Customer Comms & Personalisation, with Klaviyo

EP136: Using Marketing Automation To Improve Customer Comms & Personalisation, with Klaviyo

The industry talks a lot about connecting with customers at the right time and the right place. In this episode, we're joined by Allen Chaves, CTO of our sponsors Klaviyo, to discuss how their platform enables ecommerce businesses to drive smart email marketing flows. We also explore emerging trends and innovative uses of the platform.
Jul 26, 202236:55
EP135: The Value Of Providing A Premium Concierge Service, with Harper Concierge

EP135: The Value Of Providing A Premium Concierge Service, with Harper Concierge

Luxury brands want shopping to be an experience, not just a functional process. Often this results in money thrown at the front-end and in visible elements like packaging but not always the logistics. We all know that the shipping experience pays a vital role in nudging first time shoppers into repeat buyers. In this ecommerce podcast, Paul & James interview the founder of leading concierge provider Harper on the  value of a concierge service, for example white glove delivery for VIP customers.
Jul 19, 202232:24
EP134: Reducing In-Store Checkout Friction & Boosting Sales With Mishipay's Ecommerce Apps

EP134: Reducing In-Store Checkout Friction & Boosting Sales With Mishipay's Ecommerce Apps

Queue abandonment is a common issue for retailers and long wait times frustrates shoppers. In this episode, we sat down with Mishipay CEO and founder, Mustafa Khanwala, to discuss common in-store purchase frustrations and the benefits of digital solutions like barcode scanning for retail teams. Mustafa shares his insights on the challenges of in-store checkouts and how the Mishipay solution has been designed to put shoppers in control of the checkout to improve conversion and drive basket value.
Jul 12, 202249:46
EP133: Building The Right Martech Stack For An Ecommerce Retailer

EP133: Building The Right Martech Stack For An Ecommerce Retailer

The martech landscape is cluttered. The Marketing Technology Landscape Supergraphic states around 5,000 vendors but in reality it’s much more. Modern businesses demand agile tech stacks and greater speed to market, as well as the elusive single customer view of data, but achieving this isn’t straight forward.  Additionally, tech selection isn’t always well orchestrated, with silos resulting in systems being selected without company-wide integration being understood or planned for.   In this ecommerce podcast, James Gurd and Paul Rogers sit down with an experienced ecommerce data & technology consultant to discuss common issues with martech setups, how to address them and what a good martech stack looks like.
Jul 05, 202239:36
EP132: What Does A Modern Ecommerce Technology Stack Look Like & Why

EP132: What Does A Modern Ecommerce Technology Stack Look Like & Why

Many organisations have moved away from the ‘one source of truth’ platform that does everything e.g. application, logic, compiling code, submitting the html to the browser. Instead, they have a hybrid setup where ecommerce plays a more closely defined role, sometimes it’s simply just a shopping basket & checkout! An important distinction is now being made by ecommerce teams as to what the role of an ecommerce platform should be and how it enables the business to achieve other functionality e.g. how to support an RMA process without having to be responsible for the heavy lifting of processing returns. In this podcast, experienced consultants James Gurd and Paul Rogers talk about the typical systems that are being plugged into modern ecommerce platforms, such as PIM, what purpose they serve and how they benefit ecommerce businesses.
Jun 28, 202238:21
EP131: Trending & Popular Technology Being Used by Ecommerce Teams

EP131: Trending & Popular Technology Being Used by Ecommerce Teams

The ecommerce and martech space is crowded, with thousands of vendors to consider. In this podcast, Paul & James share insights on which capability areas are getting investment & why, based on their own projects and what the ecommerce businesses and digital agencies they work with are prioritising. They discuss established and emerging 3rd party technology and how it’s being used, what the tools can do & what's good about them, challenges to look out for and opportunities for these vendors to enhance the feature set.
Jun 21, 202234:25
EP130: How To Approach Your Ecommerce Roadmap & Manage It Effectively

EP130: How To Approach Your Ecommerce Roadmap & Manage It Effectively

Learning how to plan and manage your ecommerce roadmap is really important. The roadmap is a schedule of work for the maintenance and continuous improvement of your website, the ecommerce equivalent of a content calendar. It indicates the ecommerce team’s priorities and can be distributed to help internal & external partners plan and align. In this podcast, Paul & James give advice on what a roadmap needs to include, how to manage your roadmap and how to use it effectively to prioritise resources to ensure you can deliver planned work.
Jun 14, 202232:35
EP129: How To Communicate Effectively During Ecommerce Technology Projects

EP129: How To Communicate Effectively During Ecommerce Technology Projects

When embarking on an ecommerce technology project, for example migrating to a new ecommerce vendor or integrating a 3rd party CMS, it's imperative to have a structured plan for communicating across the various internal and external stakeholder groups. Without clear communication, projects can be derailed by inefficiency, such as important tasks not being completed on time that slow down development sprints. In this podcast, James & Paul share the key learning from a combined 30+ years of ecommerce technology project management, exploring how you need to communicate with and when, proven techniques for managing communication effectively and some of the most popular tools used by Client-side teams.
Jun 07, 202232:34
EP128: 10 Tasks Ecommerce Teams Need To Complete To Prepare For A New Site Launch

EP128: 10 Tasks Ecommerce Teams Need To Complete To Prepare For A New Site Launch

Preparing for a new site launch can be a daunting prospect and the hard work that has gone into the development phase can be undone if the migration isn't planned in detail. In this ecommerce podcast, consultants James Gurd and Paul Rogers talk through their top 10 things for ecommerce teams to focus on to help them avoid common site launch issues and ensure everyone is working to a clear, structured plan.
May 31, 202222:22
EP127: Multi-Storefront Management For BigCommerce: Latest Release, Challenges & Roadmap

EP127: Multi-Storefront Management For BigCommerce: Latest Release, Challenges & Roadmap

Historically, a common challenge when proposing BigCommerce to ecommerce businesses with a strong International presence was the lack of a genuine multi-storefront (MSF) solution. Instead, merchants typically required separate storefronts logins and integrations. With the latest MSF release, BigCommerce has significantly improved its MSF capabilities so we sat down with the team to discuss how it now compares to market leaders like Magento and Salesforce? James Gurd and Paul Rogers interview Kristina Pototska, Head of Product Management, and Jim Herbert, Senior VP & General Manager EMEA. They provide an honest appraisal of the current level of maturity for BigCommerce's MSF product suite and discuss how they're constantly improving to address some of the known limitations.
May 24, 202254:55
EP126: How Marxent’s 3D Cloud Helps Ecommerce Retailers With AR + 3D Product Configuration

EP126: How Marxent’s 3D Cloud Helps Ecommerce Retailers With AR + 3D Product Configuration

In this ecommerce podcast, consultants Paul & James interview Marxent's Founder and CEO, Beck Besecker. Ther discussion explores what Marxent’s 3d Cloud proposition is, how much work is required for a retailer to get started with 3D product configurators/AR and how the integration works for ecommerce platforms like Shopify and Magento. Tune in for platform and ecommerce insights.
May 17, 202243:11
EP125: Shopify 2.0 Digest - Key Improvements, Benefits for Merchants & Known Limitations

EP125: Shopify 2.0 Digest - Key Improvements, Benefits for Merchants & Known Limitations

Shopify Online Store 2.0 was announced to developers in Q2 2021, representing a major upgrade to the theme architecture to improve storefront management for developers and ecommerce teams. Paul & James sat down with leading Shopify experts Piers Thorogood, Co-Founder at WMW, and Dan Gamble, Development Director at BAO to discuss the impact of 2.0 on ecommerce teams. Listen in for insights on Sections Everywhere, headless commerce, Shopify Markets and international ecommerce, multi-language, Shopify Flow, B2B and predictions for where Shopify is headed as a platform.
May 10, 202249:33
EP124: Key Considerations When Switching To A Leading SaaS Platform Like Shopify or BigCommerce

EP124: Key Considerations When Switching To A Leading SaaS Platform Like Shopify or BigCommerce

When you change your ecommerce vendor model, such as going from Open Source hosted to a cloud-native multi tenant SaaS, you’re not just swapping out the software; it’s a different way of working and you need to understand the implications so you can plan for them. No platform is perfect, so learning how and when to compromise is key. In this episode Paul and James share their experience of the impact migrating to a true SaaS solution has on ecommerce teams, both technically and operationally, exploring the key benefits and some of the challenges that need to be understood.
May 04, 202227:03
EP123: Ecommerce Basket & Browse Abandonment Marketing Automation - Good Practice Tips and Tools

EP123: Ecommerce Basket & Browse Abandonment Marketing Automation - Good Practice Tips and Tools

An ecommerce podcast explaining what browse and basket abandonment are and why they’re important for ecommerce. We cover common mistakes and how to avoid them, tools ecommerce teams can use and implementation challenges to watch out for. Our advice is based on experience implementing campaigns and working with other ecommerce teams who run this type of marketing automation.
Apr 26, 202233:15
EP122: Ecommerce Analytics Tracking In A Cookie-Less World: New Best Practices with Elevar's Owner Brad Redding

EP122: Ecommerce Analytics Tracking In A Cookie-Less World: New Best Practices with Elevar's Owner Brad Redding

Expert insights on where ecommerce analytics is heading with all the changes to privacy and cookie-based tracking. Hear from Elevar's owner Brad Redding on the demise of cookie-based tracking, what all the changes have meant for advertisers and ultimately merchants and what other solutions are out there to replace cookies.
Apr 20, 202242:53
EP121: GA4: What Ecommerce Teams Need to Know & How To Plan

EP121: GA4: What Ecommerce Teams Need to Know & How To Plan

In our 121st episode, James is joined by analytics experts Anna Lewis and Jill Quick, who discuss all things GA4. Key topics include when users should be migrating to GA4, the current state vs UA, the likely roadmap for GA4 pre the migration deadline and much more.
Apr 13, 202250:15
EP120: Composable Commerce for SMEs - Under the Hood of Elastic Path's Accelerator Solutions

EP120: Composable Commerce for SMEs - Under the Hood of Elastic Path's Accelerator Solutions

Composable commerce is a popular industry term but isn't well understood by many ecommerce businesses. In this episode we're jargon busting with Elastic Path, Amplience and Algolia. We explore what composable commerce means for ecommerce businesses, the challenges & business benefits of composable architecture and how Elastic Path's accelerator solutions for composable are designed to benefit SMEs and speed up time to market. Join us + Rory Dennis, Co-Founder and GM North America, Amplience + Bernadette Nixon, CEO, Global ISV Partnerships, Algolia + Jamus Driscoll, CEO at Elastic Path.
Apr 05, 202241:09
EP119: De-risking Ecommerce Technology Projects: Common Issues & Proven Solutions

EP119: De-risking Ecommerce Technology Projects: Common Issues & Proven Solutions

In this ecommerce podcast, James Gurd and Paul Rogers explain why businesses need to accept that risk is inevitable when embarking on ecommerce technology projects and give advice on how to implement a sensible approach to risk mitigation, based on experience working on a wide range of projects.
Mar 29, 202245:03
EP118: Re-Sale & The Circular Economy in eCommerce, with Kate Walmsley

EP118: Re-Sale & The Circular Economy in eCommerce, with Kate Walmsley

In this episode, Paul talks with ecommerce veteran Kate Walmsley, who is the Co-Founder of sustainability / re-sale startup, Tern. Key topics include the role of re-sale in today's ecommerce world, the benefits to brands (beyond just revenue), example programs from big brands and much more. 
Mar 22, 202236:39
EP117: Quiver & Maplin On Why Instant Delivery Is The Next Battle Ground for Ecommerce Shipping

EP117: Quiver & Maplin On Why Instant Delivery Is The Next Battle Ground for Ecommerce Shipping

In this episode, we explore the key trends in ecommerce shipping with Matt Barrie, founder at fast delivery platform Quiver, and Ollie Marshall, MD at Maplin. We discuss Quiver's focus on customer centricity, what this means for retailers and shoppers, the impact of fast delivery on customer retention and so much more. Tune in for advice, insights and all round good conversation!
Mar 15, 202245:42
EP116: Selling Fragrance Online: Headless Commerce, Live Shopping, Subscriptions & More with The Fragrance Store's COO

EP116: Selling Fragrance Online: Headless Commerce, Live Shopping, Subscriptions & More with The Fragrance Store's COO

In this episode we focus on fragrance ecommerce, interviewing Julian Holt, COO at The Fragrance Shop. Julian talks us through the tech stack for the UK's leading independent fragrance brand, running live shopping events, delivery subscription, offering BNPL in the checkout and much much more.
Mar 08, 202241:15
EP115: Diversity in Ecommerce: How Afrodrops Is Transforming Online HairCare For Black People

EP115: Diversity in Ecommerce: How Afrodrops Is Transforming Online HairCare For Black People

We welcome back the wonderful Luke Carthy, founder of Afrodrops and respected ecommerce consultant. Luke talks about the importance of black-owned ecommerce businesses, what diversity means for brands and how to launch lean and grow a new ecommerce business from the ground-up.
Mar 01, 202243:18
EP114: One-Click Checkout - Interview with Fast CEO Domm Holland on Gaining Ecommerce Wallet Share

EP114: One-Click Checkout - Interview with Fast CEO Domm Holland on Gaining Ecommerce Wallet Share

Disruptive technology provider Fast provides a one-click checkout that enables shoppers to use a central wallet across any retailer that supports the Fast payment method. Tune in to learn for an interview with CEO and Co-founder Domm Holland on what Fast is, how it works and what benefits it offers customers and ecommerce businesses.
Feb 22, 202231:17
EP113: Wearth London Co-founder on Green Ecommerce & Its Marketplace For Sustainable + Eco-friendly Products

EP113: Wearth London Co-founder on Green Ecommerce & Its Marketplace For Sustainable + Eco-friendly Products

Ed Davies, CEO and Co-founder at Wearth London talks to us about why the business chose BigCommerce & partner 5874 for their ecommerce operations, reasons for building their own product management system in-house instead of using a 3rd party and some of the tech that has helped them grow online.
Feb 15, 202246:50
EP112: Kick Game's Co-founder on Building A £30m+ Marketplace Ecommerce Business on Shopify

EP112: Kick Game's Co-founder on Building A £30m+ Marketplace Ecommerce Business on Shopify

For this episode we focus on Kick Game's brand & customer proposition and its rapid growth to being a £30m+ retailer. We talked to David Franks, Co-founder & CMO, about the trials and tribulations growing a retail brand on Shopify and launching marketplace ecommerce, with an honest appraisal of working with Shopify as an ecommerce platform.
Feb 08, 202246:59
EP111: How To Make Sure Your Statement of Work Is Fit For Purpose

EP111: How To Make Sure Your Statement of Work Is Fit For Purpose

In our 111th episode, Paul and James discuss the importance of building a solid statement of work when going into a replatforming project. They cover key things such as scope definition, roles and responsibilities, supporting documentation and various other aspects. 
Feb 01, 202234:11
EP110: KURU Footwear and the Technology & Marketing Decisions Behind A Fast Growth Brand

EP110: KURU Footwear and the Technology & Marketing Decisions Behind A Fast Growth Brand

In this episode we interview Sean McGinnis, President & Integrator at KURU Footwear, about the lessons learned managing a fast growth consumer brand and the technology helping to drive that grow. Sean talks about the use of Magento as their ecommerce platform, the challenges of fast growth including building a team, key marketing decisions and much more.
Jan 25, 202246:20
EP109: Email Marketing for Ecommerce with Inbox Heroes: Trends & Advice For Your 2022 Campaigns

EP109: Email Marketing for Ecommerce with Inbox Heroes: Trends & Advice For Your 2022 Campaigns

For most ecommerce businesses, email marketing has a higher ROI than you can expect from any other form of marketing. However, it's not easy maintaining a good quality email list and finding smart ways to use marketing automation to drive £££. In this episode we speak to two highly experienced digital marketers, Maret and Sarah, who give advice based on their experience working for a wide range of ecommerce companies.
Jan 17, 202250:17
EP108: When Do You Need To Replatform and How Do You Justify The Investment?

EP108: When Do You Need To Replatform and How Do You Justify The Investment?

Join Paul and James, two experienced ecommerce professionals, as they explain valid reasons to replatform, how to build the business case for investment and scenarios when a business might need to pivot and throw away an existing migration.
Jan 11, 202241:22
EP107: Why Grenson Migrated from Magento to BigCommerce & The Key Benefits

EP107: Why Grenson Migrated from Magento to BigCommerce & The Key Benefits

In our 107th episode, we talk to Ashley Hubbard, Ecommerce Manager at Grenson, about his experience with migrating to BigCommerce Enterprise. We discuss their approach to design, why they decided not to go headless, key pros and cons of the platform, data migration and lots more.
Jan 04, 202243:33
EP106: Key Ecommerce Platform & Technology News: 2021 Digest

EP106: Key Ecommerce Platform & Technology News: 2021 Digest

There are so many ecommerce platforms on the market, and lots of different models. It's impossible to cover each platform and every change in 2021, so for this episode Paul & James, two experienced ecommerce consultants, discuss the major technology trends from 2021 and assess some of the big market announcements, from BigCommerce launching multi-storefront to Episerver's acquisition of Optimizely and subsequent rebrand.
Dec 27, 202138:12
EP105: What Content & Commerce Teams Need to Know About Wordpress Site Performance & Security, with Marketing Technologist Jono Alderson

EP105: What Content & Commerce Teams Need to Know About Wordpress Site Performance & Security, with Marketing Technologist Jono Alderson

Wordpress has an extensive community and massive install base. Over 409 million people view more than 20 billion pages each month! It’s used on content sites like TechCrunch and commerce sites like the Bjork Official Store (for 90s indie lovers!). Being Open Source presents challenges to ensure your implementation delivers a high performance site & poor governance can ruin your CWV scores. For this episode we talk with Jono Alderson, a leading voice in the Wordpress community and a marketing technologist whose favourite things are web development, futurology, WordPress, science-fiction, and gin!
Dec 20, 202150:04
EP104: How To Speed-up & Simplify Supplier Enablement for Dropship and Marketplace Commerce, with Convictional

EP104: How To Speed-up & Simplify Supplier Enablement for Dropship and Marketplace Commerce, with Convictional

How much more would you sell if you could onboard existing and new suppliers in minutes, not months? We sit down with Roger & Chris from Convictional to understand how their supplier enablement platform and expertise is improving business efficiency for ecommerce teams selling through dropship and marketplace models.
Dec 13, 202135:12
EP103: Lessons Learned Working With BigCommerce & Building Apps for the Marketplace, an interview with Space48

EP103: Lessons Learned Working With BigCommerce & Building Apps for the Marketplace, an interview with Space48

In our 103rd episode, we're joined by ecommerce veteran and Innovation Director at Space48, Tom Robertshaw. Tom talks to us about all things BigCommerce and how Space48 have found it in comparison to other platforms, as well as how he's personally found transitioning into a product role and the new apps Space48 is building for BigCommerce merchants. 
Dec 07, 202140:15
EP102: Migrating A Large Catalog, Multi-Brand Site to BigCommerce Enterprise with Monwell & 5874

EP102: Migrating A Large Catalog, Multi-Brand Site to BigCommerce Enterprise with Monwell & 5874

Monwell recently replatformed to BigCommerce and implemented Comestri as a PIM to provide advanced product catalogue management. In this podcast we spoke to Co-founder and Director Nick Sidwell, to understand why BigCommerce has been chosen to power such a large product catalogue business.
Nov 30, 202142:16
EP101: Phoenix From The Flames: How Maplin Built a Scalable Magento Implementation

EP101: Phoenix From The Flames: How Maplin Built a Scalable Magento Implementation

Maplin is a much-loved UK brand with a surprisingly large product catalogue and diverse audience. Having gone into administration in 2018, the brand was bought by Digital First Retail Ltd. It’s now online only having shuttered the stores, so we’re getting under the hood to explore how & why Magento was used to power its new ecommerce operation.
Nov 23, 202139:08
EP100: What’s Driving Rapha’s Global Ecommerce Growth? An Interview with Technology Director Ben Bodien

EP100: What’s Driving Rapha’s Global Ecommerce Growth? An Interview with Technology Director Ben Bodien

Rapha was founded in 2004 in London with the goal of making the world’s finest cycling clothing, for beginners through to cycling professionals. The brand has grown rapidly online and technology has inevitably been a key enabler. For this episode we talked to Rapha’s Technology Director Ben Bodien about the technologies they use and how they’re using them to support and drive business growth.
Nov 16, 202130:34
EP99: The Noopd Kid On The Block: Using POAS To Improve Paid Media Profitability

EP99: The Noopd Kid On The Block: Using POAS To Improve Paid Media Profitability

Investment in marketing automation tools has been increasing rapidly. Did you know that 9 out of 10 marketers use more than one form of marketing automation software? According to Marketo 76% of companies that implement marketing automation generate a return on their investment within the first year. Having recently talked at BrightonSEO, we invited Nick Huber, cofounder & CEO of Noopd, to discuss how AI tools help people make smarter campaign decisions. This episode is ideal for people working in ecommerce who don't yet have an advanced level of paid media knowledge and want to learn more
Nov 08, 202140:13
EP98: How To Properly Evaluate An Ecommerce Platform Without Needing A Complicated RFP

EP98: How To Properly Evaluate An Ecommerce Platform Without Needing A Complicated RFP

It’s the $million question. You’re migrating to a new platform and want to ensure it’s fit for purpose, and you’ve understood potential issues & risks to enable mitigation plans to be put in place. How do you evaluate a new platform to get meaningful insights and avoid a vanilla box ticking exercise? In this episode, Paul & James provide practical advice and tips based on years of experience. They cover deciding which capabilities to focus on, how to plan & run effective demos, how to do due diligence and much more. 
Nov 01, 202151:39
EP97: How To Select The Right Ecommerce Agency when Replatforming

EP97: How To Select The Right Ecommerce Agency when Replatforming

We've been involved in many agency selection processes, whether that's offering advice on how to run the project or making agency recommendations. What these projects have in common is a find the best-fit agency partner based on culture, capability, experience and affordability. In this episode we share advice on how to select an agency partner, discussing why you need to take this process seriously, the key capabilities of a good partner and effective decision criteria.
Oct 26, 202134:16
EP96: How Smarter Data Capture & Validation Improves Your Checkout, an interview with Loqate

EP96: How Smarter Data Capture & Validation Improves Your Checkout, an interview with Loqate

Did you know that cart and checkout abandonment account for up to a 70% loss in sales on average, based on 41 studies conducted between 2012 and 2019? Reducing and recapturing this lost revenue can greatly increase your conversions, allowing you to grow faster. One way to achieve this is to improve the quality of data capture using smart automation tools. For our 96th episode, James was joined by Matt Furneaux, Global Commercial Director at Loqate, a GBG solution. Loqate is a global solution specialist, providing a range of technology services to ecommerce teams to improve data capture and validation in the checkout.
Oct 19, 202141:26
EP95: How To Build A Replatforming Project Team - Key Roles & Responsibilities

EP95: How To Build A Replatforming Project Team - Key Roles & Responsibilities

In our 95th episode, Paul and James discuss a host of different roles and when / why they're needed for different types of replatforming projects. Key topics for this episode include resourcing PM functions, different approaches to creative / design, the benefits of different technical inputs / roles and the importance of subject matter experts.
Oct 12, 202142:02
EP94: Lessons Learned Building A Global Ecommerce Marketplace, with the CEO of Openforvintage.com

EP94: Lessons Learned Building A Global Ecommerce Marketplace, with the CEO of Openforvintage.com

Ecommerce growth has been pretty epic since 2019. McKinsey stated that the US experienced 10 years’ growth in just 30 days! There are two sub-trends we’re covering on this podcast episode: ecommerce marketplaces and pre-owned luxury shopping.  Linnworks consumer research found that nine out of 10 shoppers regularly started product searches on marketplaces, while figures from Mirakl show marketplaces grew 80% in the final quarter of 2020, twice the growth rate of other ecommerce channels.  We discuss the challenges of starting and scaling a marketplace for pre-owned fashion and accessories with the CEO of Open For Vintage, Colin Saunders.
Oct 05, 202154:11
EP93: Ecommerce Growth in Asia with Global Fashion Brand Toteme + Migration to Shopify Plus

EP93: Ecommerce Growth in Asia with Global Fashion Brand Toteme + Migration to Shopify Plus

In our 93rd episode, Paul goes solo and is joined by Diego Fria, experienced Luxury ecommerce professional and Ecommerce Director at global fashion brand Toteme. Diego talks about Toteme's recent migration to Shopify Plus, scaling internationally, growing in Asian markets, multi-channel ecommerce and building out his internal ecommerce team.
Sep 29, 202134:08
EP92: Reducing Ecommerce Returns With Better Technology & CX, an interview with Truefit

EP92: Reducing Ecommerce Returns With Better Technology & CX, an interview with Truefit

In our 92nd episode, we're joined by TrueFit EMEA Managing Director Sarah Curran and Principal Success Manager, Astrid Laidet. Sarah and Astrid talk to us about the optimum setup for sizing in ecommerce, the impact of poor sizing information and context, how TrueFit works and various case studies illustrating how retailers are reducing returns rates.
Sep 21, 202144:55
EP91: Why It’s Important To Choose The Right Ecommerce Platform For Your Business

EP91: Why It’s Important To Choose The Right Ecommerce Platform For Your Business

It’s fair to say, the ecommerce platform vendor landscape is cluttered. People have their preferences, based on prior experience and also, let’s be honest, bias. Depending on which expert source you read, the recommendation for which platform is best varies and there are so many resour, including Gartner’s Magic Quadrant and Forrester’s Wave. When comparing platforms, it often appears that they do very similar things, with comparable feature sets either achieved natively or through ecosystem partners and apps/plugins. But how they do it and how close this fits with your operational model can vary significantly, as can the cost of running each platform. For this episode, we answer a question we've heard asked many times: does platform choice really matter i.e. is it worth spending time and £££ doing a detailed selection or can you just pick a platform that seems a good fit?
Sep 14, 202143:44
EP90: Building & Growing An Ecommerce Team

EP90: Building & Growing An Ecommerce Team

In our 90th episode, Paul and James discuss various considerations around building an in-house eCommerce team. Key topics include the importance of different roles at different levels, the right first hire for a relatively new business, important skills for different roles, the value of a generalist, key challenges when building a team and outsourcing vs hiring in different areas. 
Sep 07, 202154:22
Episode 89: How A Viral Photo Accelerated Ecommerce Growth for Roman Originals

Episode 89: How A Viral Photo Accelerated Ecommerce Growth for Roman Originals

Getting a viral hit is every brand's dream: it creates a snowball of publicity and raises the brand profile online and offline. However, big spikes in publicity also presents challenges. When a high profile event accelerates ecommerce sales, it also has operational implications. In this podcast you'll discover the short and long term impact of The Dress for its owner, Roman Originals, and how it led to them migrating to Remarkable Commerce's SaaS platform. For our 89th episode, we're joined by Roman's Head of Ecommerce, Ian Johnson, and the Head of Product from their ecommerce technology partner, Remarkable Commerce. 
Sep 01, 202151:48
Episode 88: Ecommerce Trading & Merchandising with Boden's Digital Trading Manager

Episode 88: Ecommerce Trading & Merchandising with Boden's Digital Trading Manager

In this episode we discuss ecommerce trading & merchandising challenges, strategy, tactics and technology with Kat Richardson, Boden's Digital Trading Manager. Kat has a wealth of ecommerce trading experience in Fashion & Jewellery and shares her insights on how to handle trading for large product catalogues, campaign planning & execution, the impact COVID has had on trading teams and how Boden uses AI/ML tools to drive product merchandising. 
Aug 24, 202139:02
Episode 87: The Pros, Cons & Challenges of Headless Commerce - with Tom&Co

Episode 87: The Pros, Cons & Challenges of Headless Commerce - with Tom&Co

Everyone seems obsessed by headless commerce Acronyms like PWA and SPA are common but we often find the non-tech audience doesn’t fully understand the implications, or know what impact this approach to the frontend can have on site speed and performance. In this episode we speak to an expert who has helped many retailers through the transition to headless commerce. Tom McCaul is the founder and CEO at leading Magento agency Tom&Co, who have built B2C and B2B ecommerce sites for brands including Agent Provocateur, Oliver Bonas, RHS and Topps Tiles.
Aug 17, 202151:40
Episode 86: Building Out Scalable BI / Reporting for Brands with Candice Ren

Episode 86: Building Out Scalable BI / Reporting for Brands with Candice Ren

In our 86th episode, Candice Ren from 173tech joined us to talk about building out BI functions and business reporting systems for brand teams. In this episode we talk about when this is needed, the people required to build out this function, some of the benefits of building out bespoke solutions and much more.
Aug 10, 202127:13
Episode 85: How To Build A Successful Business On Amazon: interview with an ex-seller who made more than $10 million sales

Episode 85: How To Build A Successful Business On Amazon: interview with an ex-seller who made more than $10 million sales

Amazon doesn’t really need an introduction; if you’ve not heard of them not sure this podcast is for you! 2020 was the best year for e-commerce marketplaces in over a decade. Amazon marketplace sold an estimated $295 billion worth of products, increasing their sales by $95 billion, up from $200 billion in 2019. Attracted by that, nearly $1 billion in fresh capital was committed to firms looking to acquire Amazon sellers and brands. Today we’re exploring what makes a brand successful on Amazon and common pitfalls to avoid. We’re joined by Jon Elder, an ex-seller who grew his own multi million $$$ businesses on Amazon from the ground up & now advises other businesses on how to achieve success.
Aug 03, 202144:41
Episode 84: Ecommerce in China: Local Market Insights from the Experts At Hylink

Episode 84: Ecommerce in China: Local Market Insights from the Experts At Hylink

In 2020, the retail ecommerce sales value in China amounted to around $2.3 trillion, up from 1.8 trillion the previous year. This year, for the first time anywhere, the majority of retail sales for the entire country will transact online. This revenue opportunity continues to lure retailers around the world, looking to tap into the fast-paced growth. However, selling online in China raises unique challenges. In this podcast we get the inside view from local market experts, Hylink. Ying Tiun, Digital Director, gives advice on selling via marketplaces like TMall, dealing with firewalls, tapping into social and live commerce and much more.  As China's influence on ecommerce grows, this episode is essential listening.
Jul 27, 202138:00
Episode 83: Using Data Science & AI to Improve Product Discoverability, with Coveo's Head of Product

Episode 83: Using Data Science & AI to Improve Product Discoverability, with Coveo's Head of Product

Artificial Intelligence (AI) is revolutionizing ecommerce for small and big businesses. AI is being used by various ecommerce companies to get a  better understanding of their customers. It is also being used to improve the online customer experience For episode #83, we speak to the data science team at Coveo. Coveo is an  ecommerce vendor providing self-optimising AI that learns from every  click and query. We discuss the role AI plays in a leading technology company and how it is benefiting merchants.
Jul 20, 202145:04
Episode 82: Unified Commerce: What Are The Ecommerce Benefits? with Spryker

Episode 82: Unified Commerce: What Are The Ecommerce Benefits? with Spryker

Technology constantly evolves and there’s a lot of talk in the industry about modern architecture vs. monolithic systems, with a trend towards unified commerce based upon flexible system design using APIs, microservices and cloud-based technology. On today’s episode we're providing practical insights to help people not only understand the terminology but grasp the practical applications & benefits for ecommerce. Our focus is on microservices and packaged business capabilities, which are essentially compilations of services to deliver business functionality. We're joined by Boris Lokschin, CEO of Spryker, & Michael Vax, Founder of Commerce is Digital consultancy, who have supported a wide range of Clients through their unified commerce journey.
Jul 13, 202145:40
Episode 81: B2B Ecommerce & CRM with OroCommerce

Episode 81: B2B Ecommerce & CRM with OroCommerce

For our 81st episode, we're joined by Chris Raven, UK Channel Manager for Oro Commerce to talk about B2B commerce platforms and features. We talk to Chris about the rapid growth of B2B commerce, what this means for vendors like Oro and how merchants are using and customising the platform.
Jul 06, 202149:30
Episode 80: Ecommerce Growth Fuelled by a Superbowl Ad with Death Wish Coffee's Director of Ecommerce

Episode 80: Ecommerce Growth Fuelled by a Superbowl Ad with Death Wish Coffee's Director of Ecommerce

In our 80th episode, we're joined by Will Critcher, Director of Ecommerce for Death Wish Coffee. Will talks to us about the rapid growth of the Death Wish brand, the role of subscriptions in their business, their technology stack and the role Shopify has played for them. He also shares insights on the upcoming rebranding.
Jun 29, 202148:38
Episode 79: Improving Your Omnichannel Customer Experience, with David Williams & Graham Broomfield

Episode 79: Improving Your Omnichannel Customer Experience, with David Williams & Graham Broomfield

Retail has taken a battering through the pandemic but omnichannel remains as important as ever to ecommerce; for example in the US Curbside Pickup grew by more than 300% in 2020. What drives results? What do customers really want? What are the common issues omnichannel businesses need to understand?  For our 79th episode, we’re talking to two highly experienced omnichannel ecommerce directors who have a wealth of practical learning from a wide range of leading brands including Aspinal, Ugg, LK Bennett and Crew Clothing. David Williams, Director at DHW Digital, and Graham Broomfield, Chief Omnichannel Officer at Neve Jewels Group, share insights on a wide range of topics including people, process and technology.
Jun 22, 202146:56
Episode 78: Quiz Clothing on 10 Years of Ecommerce Growth with Aurora Commerce

Episode 78: Quiz Clothing on 10 Years of Ecommerce Growth with Aurora Commerce

In our 78th episode, we're joined by Haroun Saleemi (Head of Ecommerce at Quiz Clothing) and Thomas Cahalan (Founder of Aurora) to talk about how high-volume fashion brand Quiz Clothing has used with the Aurora ecommerce platform to drive growth and to explore the reasons why they remain committed to the fast-growing platform.
Jun 15, 202148:14
Episode 77: Navigating GDPR & Online Privacy with Karima Noren, Co-founder of The Privacy Compliance Hub

Episode 77: Navigating GDPR & Online Privacy with Karima Noren, Co-founder of The Privacy Compliance Hub

In our 77th episode, James is joined by GDPR & privacy expert, Karima Noren, co-founder of the Privacy Compliance Hub. James and Karima discuss a wide range of GDPR and privacy-related topics, including the fundamentals of being compliant, what good looks like in key areas like cookie consent, creating change in large businesses, how GDPR is changing and ensuring on-going compliance. 
Jun 08, 202101:00:42
Episode 76: Learnings Moving from a Custom-Built Platform to a Leading Ecommerce Vendor, with Matt Curry from Graham & Green

Episode 76: Learnings Moving from a Custom-Built Platform to a Leading Ecommerce Vendor, with Matt Curry from Graham & Green

In our 76th episode, we're joined by Matt Curry, who is the former Head of Ecommerce at Love Honey and now the Ecommerce Manager at Graham & Green. We ask Matt a host of questions focused on how he's found the shift from working with a custom-built platform in his previous role to working with Magento Commerce at Graham & Green.
Jun 01, 202147:46
Episode 75: Discussing The Latest PSD2 and SCA Updates with Adyen

Episode 75: Discussing The Latest PSD2 and SCA Updates with Adyen

In our 75th episode, we're joined by previous guest, Fred Potter (from Adyen), who talks to us about the upcoming PSD2 and SCA changes and how retailers should be planning / allowing for it.
May 25, 202131:20
Episode 74: Practical Considerations for Google's Core Web Vitals Update

Episode 74: Practical Considerations for Google's Core Web Vitals Update

In our 74th episode, we're joined by web performance expert Erwin Hoffman. Erwin talks to us in detail about Google's upcoming Core Web Vitals update, covering the likely severity of the update, how ecommerce teams should be reacting, platform-level considerations and much more.
May 18, 202133:08
Episode 73: Web Accessibility & Usability Advice For Ecommerce Sites, with the experts at RNIB

Episode 73: Web Accessibility & Usability Advice For Ecommerce Sites, with the experts at RNIB

Lack of website accessibility isn’t just a problem for disabled people. It’s also damaging to ecommerce businesses that want to reach those customers. Being accessible requires technical skills as it impacts coding as well as design. Not every business is equipped with these skills, so this episode is aimed at accelerating knowledge. Who better to talk to us about accessibility and provide advice and guidance for ecommerce teams than the experts at RNIB (Royal National Institute of Blind People). For this episode we're joined by Robin Spinks, Principal Manager for Digital Accessibility, and Lori Di Bon-Conyers, User Experience Evaluator.
May 11, 202142:42
Episode 72: Using AI to Improve On-Site Search and Product Merchandising - featuring the CEO of Attraqt

Episode 72: Using AI to Improve On-Site Search and Product Merchandising - featuring the CEO of Attraqt

The term AI is used freely but not always accurately. What’s the difference between ML and AI? How can AI measurably benefit ecommerce teams? There are lots of questions people want to answer. For our 72nd episode, we turn the spotlight on a market leading AI-driven search, merchandising and personalization platform, Attraqt. Mark Adams, CEO, and Nicolas Mathon, VP of Innovation, join us to explain Attraqt's product set and how retailers are using its AI capabilities.
May 10, 202152:45
Episode 71: DXPs and The Benefits of Unified Data for Ecommerce - featuring Bloomreach's Chief Strategy Officer

Episode 71: DXPs and The Benefits of Unified Data for Ecommerce - featuring Bloomreach's Chief Strategy Officer

Data is at the heart of ecommerce and ecommerce teams are increasingly looking to develop personalised shopping experiences. But personalisation is tricky given the fragmented user journey and proliferation of devices and channels. With disparate data sources, data unification is an important step to help retailers on the path to genuine personalisation, not just segmentation. Today we’re talking to Brian Walker, Chief Strategy Officer at Bloomreach. Their website boldly states that “Great Commerce Experiences Start with Product Discovery” and we agree - if you can’t find or be recommended a suitable product, then the wider customer experience becomes less impactful. We explore with Brian where the Bloomreach DXP fits in and how the platform enables ecommerce teams to improve product discovery.
May 10, 202144:20
Episode 70: Data integration & Lifecycle Marketing With Smart ESPs - featuring the Chief Experience Officer at Ometria

Episode 70: Data integration & Lifecycle Marketing With Smart ESPs - featuring the Chief Experience Officer at Ometria

For our 70th episode, we're joined by cofounder and Chief Customer Office of Ometria, James Dunford Wood. We discuss data integration of eCRM and lifecycle marketing strategies using smart ESPs for campaign automation. As a recognised market-leader, we wanted to explore how ecommerce teams can create and deliver incredible experiences across all customer touchpoints using Ometria's cross-channel marketing platform.
Apr 21, 202145:00
Episode 69: Using Digital Experience Analytics To Supercharge Your Content For Launch, with Contentsquare

Episode 69: Using Digital Experience Analytics To Supercharge Your Content For Launch, with Contentsquare

In our 69th episode, we're joined by James Fearne, Lead Customer Success Manager at Contentsquare. James explains the Contentsquare product, how their solution differs from others on the market and how ecommerce teams typically use Contentsquare to get insights into content performance and new opportunities.
Apr 13, 202135:40
Episode 68: Using A Headless CMS To Deliver Rich Content Experiences

Episode 68: Using A Headless CMS To Deliver Rich Content Experiences

In our 68th episode, we're joined by James Brooke and John Williams, CEO and CTO from Amplience, who discuss how headless CMS solutions work and add value, common requirements for CMS solutions for different types of retailers and the broader role of a CMS for ecommerce businesses.
Apr 06, 202142:06
Episode 67: Why Customer Centric Businesses Are More Profitable with Martin Newman

Episode 67: Why Customer Centric Businesses Are More Profitable with Martin Newman

In our 67th episode, we're joined by a global thought leader in ecommerce and CX, Martin Newman. Martin talks to us about the importance of customer experience, where it should sit in a business and the perils of bad customer service with practical examples. He also explains his new CX platform Customer Service Action and where it fits in a retailer's customer service framework.
Mar 30, 202141:36
Episode 66: The Realities of Launching Your Own Ecommerce Store with Emma Bonar

Episode 66: The Realities of Launching Your Own Ecommerce Store with Emma Bonar

In our 66th episode, we're joined by experienced eCommerce professional Emma Bonar, who recently moved away from working for brands to starting her own business, 69b Boutique; a multi-channel fashion boutique based in London. We talk to Emma about the nuances between working for big brands and running her own business, the pros and cons of Shopify, the role of their physical store and much more.
Mar 23, 202125:37
Episode 65: Launching and Scaling a New Brand To £1m Revenue in Less Than 12 Months

Episode 65: Launching and Scaling a New Brand To £1m Revenue in Less Than 12 Months

In our 65th episode, we're joined by Ash Young from Carmats.co.uk (also the MD of Evoluted), who talks to us about how he has grown his ecommerce side project to > £1m turnover in just 12 months. Ash talks about key aspects such as scaling on Shopify, the move to Shopify Plus, key acquisition channels and much more. Get practical lessons from a business owner on what is behind this success story.
Mar 16, 202136:30
Episode 64: Defining, managing and implementing an ecommerce roadmap with Louis Adamou from Loaf.

Episode 64: Defining, managing and implementing an ecommerce roadmap with Louis Adamou from Loaf.

In our 64th episode, we interview the Ecommerce & Technology Strategist at Loaf, Louis Adamou, on the challenges of owning the enterprise wide technology stack and the art of managing an ecommerce product roadmap.
Mar 09, 202144:19
Episode 63: SAP's Upscale Commerce SaaS Solution for SMEs

Episode 63: SAP's Upscale Commerce SaaS Solution for SMEs

For episode 63, we talked to Neil Howarth, Solution Director for SAP about their new SaaS commerce platform that's cloud-native and enables fast launch of ecommerce experiences. We discuss why SAP launched Upscale, what the tech stack looks like, how SAP is positioning the product in a crowded marketplace and an overview of some of the core features.
Mar 05, 202147:20
Episode 62: Heal's Magento 2 Replatforming Experience with Ecommerce Director, David Kohn

Episode 62: Heal's Magento 2 Replatforming Experience with Ecommerce Director, David Kohn

In our 62nd episode, we're joined by Ecommerce & Customer Director at Heal's, David Kohn. David talks to us about how they are approaching their Magento 2 implementation, key insights from the discovery process, the process of selecting third parties and their recent shift to focus on digital.
Mar 02, 202137:54
Episode 61: The Impact of Performance Monitoring On Your Ecommerce Bottom Line

Episode 61: The Impact of Performance Monitoring On Your Ecommerce Bottom Line

At your most business-critical times and under peak demand, digital channels need to cope with high volumes of traffic without fail. Many businesses don’t have the tech skills in-house to do detailed performance monitoring, or don’t have the bandwidth, which is why they turn to external specialists. So we reached out to the team at thinkTribe, who work with a wide variety of retailers including Boden, Cineworld, Dixons Carphone. In episode 61, we discuss what impact performance monitoring has on the bottom line and what the real cost of failure to test is.
Feb 23, 202125:42
Episode 60: Ecommerce Google Analytics Implementation Best Practice

Episode 60: Ecommerce Google Analytics Implementation Best Practice

In our 60th episode, we're joined by Data and Analytics Specialist, Al Wightman, who talks us through how GA and GTM should be implemented on the average ecommerce site, best practices for leveraging events and custom dimensions, the new GA4 features and much more.
Feb 16, 202147:14
Episode 59: Maximising Revenue & Protecting Against Ecommerce Fraud

Episode 59: Maximising Revenue & Protecting Against Ecommerce Fraud

In our 59th episode, we're joined by Chris Hemmings from Signifyd, who talks to us about the fundamentals of managing fraud risk, best practices at different levels, where and why a tool like Signifyd adds value to retailers, how Signifyd is helping brands to unlock more revenue and where the product is going in 2021.
Feb 09, 202150:20
Episode 58: Performance Optimisation, Measurement & Prioritisation with Yottaa

Episode 58: Performance Optimisation, Measurement & Prioritisation with Yottaa

In our 58th episode, we're joined by Bob and Richard from Yottaa, who talk to us about the importance of performance, balancing performance vs functionality, measuring performance improvement and also about how Yottaa works and where their gap is.
Feb 03, 202149:37
Episode 57: Improving Your Ecommerce Vendor Selection Process With Validify

Episode 57: Improving Your Ecommerce Vendor Selection Process With Validify

For our 57th episode, Paul and James discuss common challenges for ecommerce teams in terms of vendor selection when replatforming for ecommerce platforms and the wider ecosystem of 3rd parties you need to plugin in to your tech stack. We're joined by Fergal O’Mullane, CEO and Co-Founder at Validify, a vendor management platform that gives consumer brands the tools to source, evaluate and manage the procurement of technology solutions into their business.
Jan 28, 202147:18
Episode 56: A Look Back at Key Ecommerce Platform Changes & Trends from 2020

Episode 56: A Look Back at Key Ecommerce Platform Changes & Trends from 2020

In our 56th episode, Paul and James look back at some of the key changes made by the commonly used eCommerce  platforms, including Shopify's recent subscriptions changes, BigCommerce's continued focus on headless, Shopware's move towards PWA and Episerver's acquisition of Optimizely.
Jan 20, 202156:04
Episode 55: The growth and next phase of development for Vue Storefront

Episode 55: The growth and next phase of development for Vue Storefront

In our 55th episode, we're joined by Vue Storefront CEO Patrick Friday, who talks to us about the key benefits of PWA, how the platform has developed over time, moving up-market, the ecommerce platforms they're currently working with, their partner eco-system and much more.
Jan 14, 202150:41
Episode 54: eCommerce Technology, Tools & Tactics for Sales Cycles

Episode 54: eCommerce Technology, Tools & Tactics for Sales Cycles

In our 54th episode, Paul and James talk about key tools and solutions for getting the most from key sales periods. We discuss a number of important areas including product recommendations, bundling, popups and overlays, basket abandonment campaigns and various other aspects of on-site trading. 
Jan 07, 202134:44
Episode 53: Shopware 6 And The New PWA Framework

Episode 53: Shopware 6 And The New PWA Framework

In our 53rd episode, we're joined by Shopware's Developer Evangelist, Sander Mangel who talks to us about their new ecommerce platform version 6. Shopware launched v6 and the end of 2019 and it represented a complete re-architecture to an API-first platform. We talk to Sander about how the new version has evolved in 2020, which features have been migrated, how much progress has been made by the community in porting apps over to the new platform and getting under the hood of the new PWA.
Dec 30, 202039:20
Episode 52: Building Bulletproof Integrations Within Ecommerce

Episode 52: Building Bulletproof Integrations Within Ecommerce

In our 52nd episode, James and Paul are joined by Rita Mantler, who is the Technical Director and Founder of Telescopic. Rita answers a host of questions on how bespoke integrations should be approached, the benefits of bespoke vs off-the-shelf solutions for integrations, how to approach technical discovery, risk management and Rita's preferred tech stacks to work with.
Dec 22, 202033:12
Episode 51: Talking Shopify's recent API changes & all things subscription ecommerce with Recharge

Episode 51: Talking Shopify's recent API changes & all things subscription ecommerce with Recharge

In our 51st episode, we're joined by Recharge's Head of Partnerships and Growth, Rob Barr, who talks to us about the impact of Shopify's recent API changes (allowing for subscriptions within the native checkout, amongst other things), the ever-changing requirements for subscriptions, Recharge's upcoming integrations with other platforms, the Recharge 2021 roadmap and much more.
Dec 18, 202030:35
Episode 50: On-Site Search Management, Third Parties & Best Practices

Episode 50: On-Site Search Management, Third Parties & Best Practices

In our 50th episode, Paul and James discuss the importance of on-site search in eCommerce, how search should be managed internally, the benefits of using a third-party solution, the different native platform capabilities, core feature requirements for third parties and much more. 
Dec 13, 202047:39
Episode 49: The Role of a Customer Engagement Platform With Emarsys

Episode 49: The Role of a Customer Engagement Platform With Emarsys

In our 49th episode, James and Paul are joined by Zach Hemmant-Low (Sales Director at Emarsys) to talk about the increasing need for a broader CRM / customer engagement platform in eCommerce. We ask a number of questions about the Emarsys platform, core requirements for systems today, extending the platform via APIs, integrations and the growing importance of personalisation at different levels.
Dec 08, 202044:39
Episode 48: Ecommerce Pricing Management with Prisync

Episode 48: Ecommerce Pricing Management with Prisync

In this episode Paul & James interview Burc Tanir, CEO & Founder of Prisync, about how they're helping ecommerce businesses to manage product pricing more effectively. Pricing strategy is fundamental to any ecommerce business and having the right tools in place to enable price management is a competitive necessity. Reacting to market changes for some brands can be the difference between success and failure, especially when selling a commodity product, for example an ecommerce store that’s a reseller of 3rd party brands such as electrical goods. Managing price with a flat price file structure is time consuming and manually intensive. That’s why lots of organisations have invested in automation technology. 
Dec 01, 202045:05
Episode 47: BigCommerce Q&A with Jim Herbert - Recent Growth, Complex Projects & 2021 Roadmap

Episode 47: BigCommerce Q&A with Jim Herbert - Recent Growth, Complex Projects & 2021 Roadmap

In our 47th episode, Paul and James are joined by BigCommerce General Manager (Europe), Jim Herbert, who talks us through the platform's recent growth in Europe, their shift towards headless projects, some of the larger and more complex projects that are being worked on, key items on the roadmap for 2021 and new features that've been released over the last 12 months. 
Nov 24, 202050:20
Episode 46: Planning for Peak Trading & Black Friday Weekend

Episode 46: Planning for Peak Trading & Black Friday Weekend

In our 46th episode, Paul and James cover the important and topical subject of peak planning - with discussion points including technical planning / provisioning, merchandising best practices, common issues and points of failure, forecasting demand and various ideas for effective trading.
Nov 14, 202041:59
Episode 45: Omni-Channel Personalisation with Murat Soysal of Segmentify

Episode 45: Omni-Channel Personalisation with Murat Soysal of Segmentify

In our 45th episode, Paul and James sit down with Murat Soysal (Co-Founder of Segmentify) to talk about the importance of personalisation in eCommerce, how the Segmentify product has evolved to stand-out in a relatively saturated market, the role of their search product, reporting and much more.
Nov 09, 202046:47
Episode 44: International SEO for Replatforming Projects with Aleyda Solis

Episode 44: International SEO for Replatforming Projects with Aleyda Solis

In our 44th episode, James and Paul are joined by world-renowned international SEO expert, Aleyda Solis. Aleyda answers questions on a host of topics, including localisation strategies for ecommerce, hreflang best practices for ecommerce, handling ecommerce edge cases with hreflang, different approaches to GEO-IP redirects and much more.
Oct 28, 202054:04
Episode 43: Working With Multiple eCommerce Platforms: Insights from an Agency MD

Episode 43: Working With Multiple eCommerce Platforms: Insights from an Agency MD

In our 43rd episode, we're joined by Mark Slocock, Managing Director of GPMD, a multi-platform eCommerce agency. Mark answers questions from Paul and James on working with different platforms, GPMD's initial transition from Magento-only to working with Shopware, the difference for developers between the open-source platforms and the SaaS platforms, their recent adoption of PWA and lots more.
Oct 21, 202040:05
Episode 42: Preparing Leadership Teams for Large Replatforming Projects

Episode 42: Preparing Leadership Teams for Large Replatforming Projects

In our 42nd episode, Paul and James are joined by highly experienced eCommerce director and Non-Executive Director, Gabrielle Hase, who has led and been a key stakeholder in a number of large replatforming projects. Gabrielle, who is the CEO of Soleberry (her consultancy), draws on her experience to provide recommendations on how to get leadership teams bought into replatforming projects, setting expectations for key areas, managing stakeholders, key roles and lots more.
Oct 14, 202042:42
Episode 41: Exploring Unified Commerce with Proximis

Episode 41: Exploring Unified Commerce with Proximis

In our 41st episode, James goes solo to talk with Eric and Anais from French commerce platform, Proximis. James delves into key features of Proximis, the need for a unified commerce platform, key order management challenges, how Proximis can solve complex challenges around mixed basket & split shipment etc and much more.
Oct 07, 202035:49
Episode 40: How to Run an Effective RfP Process with Mark Pinkerton

Episode 40: How to Run an Effective RfP Process with Mark Pinkerton

In our 40th re:platform episode, we're joined by seasoned eCommerce pro, Mark Pinkerton (Co-Founder of Prospero Commerce), who talks to us about the pros and cons of running an RfP, best practices for how an RfP should be approached, how to get the most out of product demos and getting buy-in from various different stakeholders.
Sep 30, 202052:57
Episode 39: Discussing Episerver's Experimentation Strategy with CEO Alex Atzberger

Episode 39: Discussing Episerver's Experimentation Strategy with CEO Alex Atzberger

In our 39th episode, we talk to Episerver CEO Alex Atzberger about their recent acquisition of Optimizely, the product in general, where Episerver sits in the market and lots more!
Sep 24, 202040:18
Episode 38: Introductory Look At The Shopit Ecommerce Platform

Episode 38: Introductory Look At The Shopit Ecommerce Platform

In our 38th episode, Paul and James talk with Shopit Founder Adam Pritchard - covering the core platform, PIM & merchandising, multi-store & international, pricing models and then how the platform differs from some key competitors. 
Sep 17, 202053:50
Episode 37: Pre-Launch Prioritisation & Planning

Episode 37: Pre-Launch Prioritisation & Planning

In our 37th episode, Paul and James talk about how the last 48 hours of a replatforming project should be approached, things to look out for, things that can go wrong and then what can and can't be moved to post-launch / prioritised.
Sep 11, 202025:23
Episode 36: Enterprise Replatforming SEO with Carl Hendy

Episode 36: Enterprise Replatforming SEO with Carl Hendy

In our 36th episode, we're joined by Carl Hendy (Director at Reddico), who is highly experienced in large-scale replatforming projects from an SEO perspective. Some of the topics we cover include project planning for a large migration, where things can go wrong, getting buy-in from key stakeholders, managing and quantifying risk and key tools to help projects.
Sep 01, 202052:48
Episode 35: Shipping Management & Best Practices with Quentin Montalto from ShipperHQ

Episode 35: Shipping Management & Best Practices with Quentin Montalto from ShipperHQ

In our 35th episode, we're joined by Quentin Montalto, who is the COO at ShipperHQ. We ask Quentin a host of questions about ShipperHQ's growth, how ShipperHQ is able to facilitate complex shipping logic, best practices for shipping comms, live rates vs table rates, displaying multi-origin shipping comms, ShipperHQ's roadmap and much more.
Aug 13, 202033:41
Episode 34: Approaching Testing and UAT when Replatforming

Episode 34: Approaching Testing and UAT when Replatforming

In our 34th episode, Paul and James discuss how testing should be approached and resourced at different levels of a replatforming project. This episode covers who should be testing, when testing should start, what should be tested when, test environments, what should be covered in test scripts, how third parties can be tested etc.
Aug 05, 202040:13
Episode 33: Discussing the Centra eCommerce Platform with CEO Martin Jensen

Episode 33: Discussing the Centra eCommerce Platform with CEO Martin Jensen

In our 33rd episode, Paul and James welcome Martin from eCommerce platform Centra, which was founded in 2016 in Stockholm, Sweden. In this episode, we cover the core capabilities of the platform, key differentiators from the competition, the market fit, the headless approach & common technology stacks, wholesale and more!
Jul 21, 202051:33
Episode 32: International Payments & Shopify Multi-Currency with Reach Payments

Episode 32: International Payments & Shopify Multi-Currency with Reach Payments

In our latest episode, we're joined by Matthew from Reach Payments, who talks us through the product and how it solves a number of key issues with international payments, particularly with Shopify (with advanced multi-currency and lots of international payment options).
Jul 09, 202039:53
Episode 31: eCommerce Checkout UX - Getting the Essentials Right

Episode 31: eCommerce Checkout UX - Getting the Essentials Right

In our 31st episode, Paul and James discuss their views on checkout user experience, covering key considerations like payments, shipping comms, overall design, process & flow, fields, international areas and various other aspects!
Jul 03, 202050:28
Episode 30: Approaching UX Going Into A Replatforming Project

Episode 30: Approaching UX Going Into A Replatforming Project

This is the first in a mini-series focused on UX. In this episode, Paul and James discuss approaching the area of UX when planning a replatforming project, as well as various UX considerations around core areas of eCommerce.
Jun 25, 202054:18
Episode 29: Content Migration Planning when Replatforming

Episode 29: Content Migration Planning when Replatforming

In this week’s episode, Paul and James discuss how content migration should be approached, the common challenges, planning and how things should be approached by development agencies.
Jun 14, 202043:07
Episode 28: Understanding WooCommerce with Kim Leary and Luke Carthy

Episode 28: Understanding WooCommerce with Kim Leary and Luke Carthy

In our 28th episode we're exploring the WooCommerce platform to find out where it fits in the market. We're joined by Luke Carthy, a highly experienced Ecommerce Growth Consultant and Kimberley-Jane Leary, CEO of Birmingham-based Squibble Web Design and Chair Birmingham Tech Week.
May 27, 202050:39
Episode 27: Talking Ecommerce APIs with commercetools

Episode 27: Talking Ecommerce APIs with commercetools

In our 27th episode, we're joined by Brad and Martin from commercetools, who answer a host of questions about the commercetools platform, their eco-system, the benefits of using an API first platform and much more!
May 20, 202039:54
Episode 26: Questions to Ask When Selecting an Ecommerce Payment Provider with Checkout.com

Episode 26: Questions to Ask When Selecting an Ecommerce Payment Provider with Checkout.com

In our 26th episode, we're joined by Matt Barral and Hannah Rowlatt from Checkout.com to discuss all things payments and what needs to be asked when selecting a new provider. Topics covered include managing disputes, handling international payments & multi-currency, integrating with different systems, PCI requirements and much more!
May 15, 202034:38
Episode 25: Ecommerce Content Management & Page Building with Shogun CMS

Episode 25: Ecommerce Content Management & Page Building with Shogun CMS

In our 25th episode, Paul and James are joined by Finbarr Taylor, who is the CEO of eCommerce CMS and page building vendor, Shogun. We talk to Finbarr about best practices in managing content, the gaps in CMS with mainstream platforms, how Shogun works with these platforms, Shogun's brand new 'Front-end' headless CMS solution and lots more.
May 08, 202039:11
Episode 24: Email Marketing and CRM Best Practise with Gavin Laugenie

Episode 24: Email Marketing and CRM Best Practise with Gavin Laugenie

In this episode, we’re joined by Gavin Laugenie from DotDigital, a highly experienced digital marketer who talks to us about various CRM and email marketing topics, including best practice for marketing opt-in, customer data migration, broader CRM / ESP integrations and email marketing automation. 
Apr 29, 202053:33
Episode 23: Enterprise eCommerce Site Search with Klevu

Episode 23: Enterprise eCommerce Site Search with Klevu

In our 23rd episode, we're joined by Nilay Oza and Niraj Aswani who are founders of eCommerce search company, Klevu. We talk to Nilay and Niraj about the principles of semantic search and who it's relevant for, best practices for optimisation / merchandising, image search, Klevu's roadmap and lots more!
Apr 29, 202056:12
Episode 22: Defining and Managing MVP Scope when Replatforming

Episode 22: Defining and Managing MVP Scope when Replatforming

In our 22nd episode, Paul and James discuss when an MVP is needed in replatforming projects, how the scope (and any change) should be managed, the types of items / features that can generally be de-prioritised and lots more.
Apr 13, 202035:39
Episode 21: Interview with COVID-19 Initiative Help Your Hood

Episode 21: Interview with COVID-19 Initiative Help Your Hood

In our 21st episode, we're joined by Sejal Parekh who talks to us about her new initiative (started with her husband, Kevin Maguire), called Help Your Hood. Help Your Hood is designed to drive awareness around local businesses and encourage users to buy gift cards online, helping to provide much-needed financial support whilst they're unable to trade.
Apr 06, 202027:55
Episode 20: Managing a large-scale replatforming project with Andrew Chart from Andertons

Episode 20: Managing a large-scale replatforming project with Andrew Chart from Andertons

In our 20th episode, we're joined by Andrew Chart, the Head of eCommerce at Andertons Music Co. Andrew kindly agreed to talk to us about their large-scale move to IBM from a bespoke platform - we discuss the selection process, why IBM was chosen, how Andrew's team managed the project, the highs and lows and lots more.
Apr 02, 202001:03:45
Episode 19: eCommerce Personalisation Tactics & Strategies with NOSTO

Episode 19: eCommerce Personalisation Tactics & Strategies with NOSTO

In our 19th episode, we’re joined by James White (UK General Manager) and Valter Andersson (Product Manager) from NOSTO, who talk to us about a wide range of eCommerce personalisation topics and also NOSTO itself.
Mar 26, 202056:24
Episode 18: Paid Media Best Practices for Platform Migration with Scott Wright

Episode 18: Paid Media Best Practices for Platform Migration with Scott Wright

In our 18th episode, we're joined by Scott Wright (Paul's colleague at Vervaunt) to talk about best practices for paid media when moving eCommerce platform. We cover general involvement & timings for paid media representatives, core considerations around data feeds, tracking and site structure, web analytics and more!
Mar 19, 202036:56
Episode 17: An Introduction to PIM Systems and The Benefits when Replatforming

Episode 17: An Introduction to PIM Systems and The Benefits when Replatforming

In our 17th episode we're joined by James and Tim from Akeneo, who talk us through how a PIM system can benefit replatforming projects, the general value that can be added for eCommerce teams, the core problems PIM systems can solve, some of Akeneo's key features and much more.
Mar 12, 202033:01
Episode 16: Project Management Essentials for Ecommerce Teams

Episode 16: Project Management Essentials for Ecommerce Teams

In our 16th episode, James shares 10 project management essentials that all eCommerce teams should bear in mind when managing their replatforming project. Based on experience from many replatforming projects, this advice will help ecommerce teams plan sensibly and improve internal control for project delivery.
Mar 04, 202018:33
Episode 15: Managing Integrations when Replatforming, with Neill Holland

Episode 15: Managing Integrations when Replatforming, with Neill Holland

In our 15th episode, we're joined by Neill Holland (currently working as a Solution Architect for Burberry), who talks about all things business systems integrations (in the context of replatforming) - covering topics such as planning, the concept of an MVP, managing stakeholders and much more!
Feb 27, 202036:17
Episode 14: How To Select The Right Ecommerce Platform for your Business

Episode 14: How To Select The Right Ecommerce Platform for your Business

In our 14th Re:platform episode, we discuss why it’s important to select the right ecommerce platform and the potential risks of getting it wrong, amongst other things. This episode is designed to cover the general process retailers should follow to better understand the platforms and what they should be looking to know before they start talking to providers.
Feb 19, 202046:52
Episode 13: Shopify Plus Interview with Piers Thorogood from WeMakeWebsites

Episode 13: Shopify Plus Interview with Piers Thorogood from WeMakeWebsites

In our 13th episode, Paul is joined by Piers Thorogood to talk about Shopify Plus at scale, managing international Shopify builds, new features likely to be introduced at Unite 2020, headless Shopify and various other things!
Feb 12, 202052:35
Episode 12: Web Performance Optimisation with Stuart McMillan

Episode 12: Web Performance Optimisation with Stuart McMillan

In our 12th episode, we're joined by Stuart McMillan, who is the Head of Multi-Channel at Tiso Group and the former Head of eCommerce at Schuh. Stuart talks us through the importance of performance optimisation, general best practices to follow, how performance can be measured, creating an optimisation culture and much more.
Feb 05, 202044:40
Episode 10: Episerver DXP Platform Interview with Joey Moore

Episode 10: Episerver DXP Platform Interview with Joey Moore

In our 10th episode we were joined by Episerver's Brand and Product Evangelist, Joey Moore, to explore Episerver's core capabilities, how their recent acquisition of content personalisation engine Idio is driving the personalisation agenda and their roadmap going into 2020.
Jan 27, 202036:34
Episode 11: Understanding Total Cost of Ownership (TCO) for Ecommerce Platforms

Episode 11: Understanding Total Cost of Ownership (TCO) for Ecommerce Platforms

In our 11th episode, Paul and James discuss the importance of TCO cost model planning, how it should be used, the stakeholders that should be part of assessing your TCO, the costs that should be included and the pitfalls and nuances when assessing different platforms and technologies.
Jan 22, 202036:29
Episode 9: Discussing the new Shopware Version 6 with Dominic Klein

Episode 9: Discussing the new Shopware Version 6 with Dominic Klein

In our 9th episode, we were joined by Shopware's Dominic Klein to talk about their new version 6 release. This re-architected version of the platform features a host of major changes to core features as well as the introduction of a new API-first approach. We discuss these changes, the migration path, further upcoming features and how they plan to continue to develop the platform into 2020 and beyond.
Jan 13, 202042:55
Episode 8; Workarea Ecommerce Platform Interview

Episode 8; Workarea Ecommerce Platform Interview

In episode 8 we're joined by Ben and Bill from Workarea, a rapidly growing eCommerce platform who recently announced an open-source solution. We talk about the open-sourcing of the core product, new features and their roadmap going into 2020.
Jan 03, 202043:59
Episode 7: VTEX eCommerce Platform Interview

Episode 7: VTEX eCommerce Platform Interview

In our 7th episode, Paul is joined by Rafael and Jade from VTEX - an eCommerce platform provider currently working on entering the UK market, having recently raised $140m of investment, led by SoftBank.
Dec 15, 201939:23
Episode 6: Ten Tips for Effective Requirements Capture

Episode 6: Ten Tips for Effective Requirements Capture

In the sixth episode of Re:platform we focus on a key process for replatforming projects: capturing business requirements. It's critical you have a clear process for understanding the high-level business requirements that will drive your platform evaluation. In this podcast, James talks you through 10 tips for managing stakeholders effectively to deliver a successful outcome, based on experience from working with a wide range of Client teams.
Dec 07, 201917:25
Episode 5: PSD2 and SCA Compliance Lessons from Payments Specialist Adyen

Episode 5: PSD2 and SCA Compliance Lessons from Payments Specialist Adyen

In the fifth episode of re:platform we're joined by Fred Potter from leading payment company, Adyen. Fred answers our questions on all things PSD2 and SCA, along with the impacts and planning considerations for retailers.
Nov 26, 201932:00
Episode 4: Magento Commerce vs Open Source - Suitability, Feature Gaps & More

Episode 4: Magento Commerce vs Open Source - Suitability, Feature Gaps & More

Welcome to the fourth episode of Re:platform, where we compare Magento Commerce with Magento Open Source. We'll discuss the suitability of both versions for enterprise projects, key feature gaps, examples of large retailers using the open source version, rough license costs and much more. 
Nov 18, 201931:31
Episode 3 - What’s The Best eCommerce Platform?

Episode 3 - What’s The Best eCommerce Platform?

In this episode, James Gurd goes solo (with Paul away on holiday) and discusses how eCommerce platform assessment should be approached and the key areas that need to be reviewed.
Nov 17, 201910:13
Episode 2: Replatforming SEO Best Practice with Gerry White, from Just Eat

Episode 2: Replatforming SEO Best Practice with Gerry White, from Just Eat

In this episode, Paul and James interview Gerry White, a highly experienced technical SEO professional currently running the SEO team at Justeat.com. The episode is focused on approaching replatforming projects as an SEO, common issues, getting internal buy-in and much more. Thanks Gerry for joining us!
Nov 16, 201928:01
Episode 1: Understanding Common Replatforming Issues & Risks

Episode 1: Understanding Common Replatforming Issues & Risks

Welcome to the first full episode from the Re:platform podcast series - by eCommerce consultants James Gurd and Paul Rogers. This episode is focused on common issues and risks when replatforming and how they can be countered. 
Nov 13, 201924:54
Introducing the Re:platform ecommerce podcast with Paul Rogers and James Gurd

Introducing the Re:platform ecommerce podcast with Paul Rogers and James Gurd

Welcome to the only ecommerce podcast dedicated to CX and ecommerce technology. We introduce ourselves (Paul and James), the concept for the Re:platform podcast and explain what you'll get from our weekly episodes.
Nov 11, 201912:16