
REPTalk - The HVAC Podcast
By Rob Ambrosetti

REPTalk - The HVAC PodcastMar 14, 2023

The HVAC Revolution - How This Product is Changing the Way Builders Look at Ceilings
Learn why this product is makes HVAC systems efficient, how it will be available for electrical and HVAC distribution, and why builders are going to go ALL-In on Comfy-Light! Exciting time!
Check out our main Youtube Channel here: https://www.youtube.com/c/KGGConsulting
For more information on Comfy-Light: https://kggconsulting.com/clients/comfylight/
KGG Consulting Website: https://kggconsulting.com/

Listen to This Video to See Why ComfyLight Is The Future of Home Building
Learn why Comfy-Light is a huge win for everyone in the home building industry. It's going to be the future of how builders provide air and light into buildings.
Check out our main Youtube Channel here: https://www.youtube.com/c/KGGConsulting
For more information on Comfy-Light: https://kggconsulting.com/clients/comfylight/
KGG Consulting Website: https://kggconsulting.com/

Watch This Before Installing Traditional Vents! The Homebuilders' Secret Weapon
Learn about the fixture that's replacing traditional registers and grilles in homes. Perfect for new builds or home renovations. Learn more about Comfy-Light with the inventor and 2 builders who are using the product in their homes.
Check out our main Youtube Channel here: https://www.youtube.com/c/KGGConsulting
For more information on Comfy-Light: https://kggconsulting.com/clients/comfylight/
KGG Consulting Website: https://kggconsulting.com/

5 Reasons Homebuilders Choose Comfy-Light's Heating and Cooling Vents
From its air and light in one discreet unit, to the throwdown design, and extending the life of HVAC systems... one thing is clear. Comfy-Light is here to stay. Learn more about this innovative product from the inventor and two builders.
Check out our main Youtube Channel here: https://www.youtube.com/c/KGGConsulting
For more information on Comfy-Light: https://kggconsulting.com/clients/comfylight/
KGG Consulting Website: https://kggconsulting.com/

The Bright Idea Behind Comfy-Light for Homebuilders
Comfy-Light is truly a bright idea. It makes sense to builders immediately after seeing it. You'll wonder why it hadn't been invented before. Learn more about this innovative product changing the way builders build, and how HVAC and electricians work together.
Check out our main Youtube Channel here: https://www.youtube.com/c/KGGConsulting
For more information on Comfy-Light: https://kggconsulting.com/clients/comfylight/
KGG Consulting Website: https://kggconsulting.com/

Comfy-Light: Innovative Product Builders Never Knew They Needed
In this episode of REP Talk, learn more about Comfy-Light, the product builders never knew they needed. Learn what it is, how it was invented, and why it's going to change the way home builders provide air and light into rooms, and how homeowners look at ceilings.
Check out our main Youtube Channel here: https://www.youtube.com/c/KGGConsulting
For more information on Comfy-Light: https://kggconsulting.com/clients/comfylight/
KGG Consulting Website: https://kggconsulting.com/

Down Market Musts - Make Sure You're Measuring HVAC System Performance
In this episode of REP Talk, we'll be discussing why measuring your customer's HVAC systems in a down market is great for business. As any HVAC technician knows, a key part of providing excellent service is understanding the specific needs of each customer's system. By taking the time to properly measure and assess a customer's system, you can ensure that you're providing the best possible service. In addition, measuring systems in a down market can help you to build a base of loyal customers who are more likely to recommend your services to others. So if you're looking to provide outstanding HVAC service, be sure to tune in to this episode of REP Talk.
Check out our main Youtube Channel here: https://www.youtube.com/c/KGGConsulting
For more information on IAQ-related news and trends: https://kggconsulting.com/articles/
KGG Consulting Website: https://kggconsulting.com/

How Techs Can Improve Indoor Air Quality for Clients
HVAC technicians are in a unique position to help improve the indoor air quality (IAQ) for their clients. By learning about the different ways to improve IAQ, HVAC businesses can give their customers a valuable service that can help improve their health and well-being. At the same time, businesses that focus on IAQ solutions can enjoy a number of benefits, including increased customer loyalty and referrals, as well as a competitive edge in the marketplace. When it comes to IAQ, there's no reason not to ramp up your team's training. The benefits are too great to ignore.
Check out our main Youtube Channel here: https://www.youtube.com/c/KGGConsulting
For more information on IAQ-related news and trends: https://kggconsulting.com/articles/
KGG Consulting Website: https://kggconsulting.com/

Manage Your Finances - Learn How to do it in 15 Minutes
As a business owner, it's important to have a solid understanding of your finances. After all, your business' success depends on it! That's why we're excited to have our guests on the newest episode of REP Talk. Ruth King is an expert on the subject and she's going to share her insights on how to manage your HVAC business' finances. We'll talk about everything from bookkeeping to budgeting, and everything in between.
Check out our main Youtube Channel here: https://www.youtube.com/c/KGGConsulting
For more information on IAQ-related news and trends: https://kggconsulting.com/articles/
KGG Consulting Website: https://kggconsulting.com/

Top Tips to Maximize Revenue on Every Service Call
HVAC contractors can create value for their customers by providing them with quality services and products that meet their needs. In addition, HVAC contractors can grow their revenue by offering their customers discounts on products and services, as well as loyalty programs that give customers rewards for returning business. By creating value for their customers and growing their revenue, HVAC contractors can expand their business and make it more successful.
Check out our main Youtube Channel here: https://www.youtube.com/c/KGGConsulting
For more information on IAQ-related news and trends: https://kggconsulting.com/articles/
KGG Consulting Website: https://kggconsulting.com/

How to Help Your Customers Make Their Own Buying Decisions
HVAC contractors can help their customers make their own buying decisions by providing them with accurate and up-to-date information. Customers need to know the options that are available to them, as well as the pros and cons of each option. In addition, they need to know how much it will cost to purchase and install the system, and how much it will cost to operate it over time. HVAC contractors can provide this information in a clear and concise manner, allowing customers to make an informed decision about their purchase. By helping customers make their own buying decisions, HVAC contractors can ensure that they are happy with their purchase and that they will continue to use their services in the future.
Check out our main Youtube Channel here: https://www.youtube.com/c/KGGConsulting
For more information on IAQ-related news and trends: https://kggconsulting.com/articles/
KGG Consulting Website: https://kggconsulting.com/

Ultimate Guide to HVAC Financing in a Down Market
In today's economy, many consumers are looking for financing options when it comes to making big purchases. If your HVAC business doesn't offer financing, you're likely to lose out on a lot of potential customers. There are a few different financing options you can offer your customers. You can partner with a bank or credit union to offer loans, or you can use in-house financing. There are also a few different leasing options available. By providing financing options for your customers, you'll be able to stay competitive in today's market and keep your business thriving.
Check out our main Youtube Channel here: https://www.youtube.com/c/KGGConsulting
For more information on IAQ-related news and trends: https://kggconsulting.com/articles/
KGG Consulting Website: https://kggconsulting.com/

Pro Tips to Sell More HVAC and IAQ in the Field
As an HVAC contracting business, you know the value of HVAC and IAQ products and how they can improve your customers' lives. But how do you take your knowledge and turn it into sales? In this episode of REP Talk, Chris Craft breaks it down for you. He explains that it all starts with approaching customers with the problem you find, creating bundles, and selling more. By following his tips, you'll be able to increase your sales and make a real difference in people's lives. Thanks for watching!
Check out our main Youtube Channel here: https://www.youtube.com/c/KGGConsulting
For more information on IAQ-related news and trends: https://kggconsulting.com/articles/
KGG Consulting Website: https://kggconsulting.com/

HVAC's Big Shift to IAQ
In recent years, there has been a shift in the HVAC industry towards indoor air quality (IAQ). This shift is being driven by a combination of factors, including increased awareness of the importance of IAQ and advances in technology that have made it easier to improve IAQ. The most successful HVAC contractors are those who have been able to adapt to this shift and make IAQ a focus of their business.
Check out our main Youtube Channel here: https://www.youtube.com/c/KGGConsulting
For more information on IAQ-related news and trends: https://kggconsulting.com/articles/
KGG Consulting Website: https://kggconsulting.com/

Why are HVAC Service Agreement so Important in a Down Market?
Times are tough. A recession or inflation, coupled with a slow season, can hit businesses hard, and many contractors are looking for ways to save money and stay afloat. While slashing prices seems like the obvious solution, it can be difficult to maintain profitability when you're constantly competing with others on price. So how can you maintain profitability and grow your business? One way is through HVAC service agreements. Here's how they can benefit your business during a down market.
Check out our main Youtube Channel here: https://www.youtube.com/c/KGGConsulting
For more information on IAQ-related news and trends: https://kggconsulting.com/articles/
KGG Consulting Website: https://kggconsulting.com/

Help Now, Grow Later - Why Helping HVAC Customers in a Down Market is so Important For Your Business' Future
In this tough economy, it is more important than ever to keep your customers happy and healthy. There are plenty of small things that can be done without breaking the bank--like providing them with quality HVAC service whenever they need it most or recommending an affordable upgrade if you know what will work great for their home's needs! Watch and learn these helpful tips now.
Check out our main Youtube Channel here: https://www.youtube.com/c/KGGConsulting
For more information on IAQ-related news and trends: https://kggconsulting.com/articles/
KGG Consulting Website: https://kggconsulting.com/

Recurring Revenue and Adjusting Prices are Key to Monthy Profitability
While there are many ways to generate revenue, one of the most reliable methods is to focus on recurring revenue streams. This type of income provides a steadier flow of cash, making it easier to manage expenses and plan for growth. For HVAC businesses, service agreements are an ideal source of recurring revenue. By charging customers a monthly or annual fee for maintenance and repairs, HVAC companies can keep their cash flow steady and predictable.
Check out our main Youtube Channel here: https://www.youtube.com/c/KGGConsulting
For more information on IAQ-related news and trends: https://kggconsulting.com/articles/
KGG Consulting Website: https://kggconsulting.com/

HVAC Business Diversification and Saving Tips to Avoid and Afford an Economic Recession
In this episode of REP Talk, we explore how to recession-proof your HVAC business by diversifying it and saving money. The key to weathering any economic downturn is to have a diversified portfolio of products and services so that you're not too reliant on any one sector. When it comes to saving money, we recommend looking for clear cut easy saving methods. For example, you might consider outsourcing non-essential services, or streamlining your operations to run more efficiently. By following these simple tips, you can help ensure that your HVAC business remains strong even during tough economic times.
Check out our main Youtube Channel here: https://www.youtube.com/c/KGGConsulting
For more information on IAQ-related news and trends: https://kggconsulting.com/articles/
KGG Consulting Website: https://kggconsulting.com/

Mindset and Strategies - Running an HVAC Business in a Down Market
In any business, it's important to be prepared for lean times. This is especially true in the HVAC industry, where seasonal fluctuations can have a big impact on revenue. However, there are a number of strategies that HVAC businesses can use to weather a down market. For example, many companies choose to offer discounts and specials during slow periods. Others focus on providing exceptional customer service, which can help to build loyalty and reputation. You can also choose not to participate in a recession. By being proactive and using the right strategies, HVAC businesses can weather even the toughest down markets.
Check out our main Youtube Channel here: https://www.youtube.com/c/KGGConsulting
For more information on IAQ-related news and trends: https://kggconsulting.com/articles/
KGG Consulting Website: https://kggconsulting.com/

Perform Better HVAC Maintenance Calls With These Tips
HVAC maintenance calls provide a great opportunity for technicians to showcase their skills and knowledge. By taking the time to thoroughly inspect the system, clean all of the components, and make any necessary repairs, technicians can ensure that the system is running smoothly and efficiently. In addition, by providing the customer with a detailed report of their findings, technicians can demonstrate their dedication to customer satisfaction. By following these guidelines, technicians can turn an HVAC maintenance call into a chance to wow the customer and build lasting relationships.
Check out our main Youtube Channel here: https://www.youtube.com/c/KGGConsulting
For more information on IAQ-related news and trends: https://kggconsulting.com/articles/
KGG Consulting Website: https://kggconsulting.com/

The Keys to Success for an HVAC Manufacturer Rep
Chris Craft, an HVAC manufacturer sales rep, tells us that the secret to success is all about providing value and engaging the field. He says that it's important to be knowledgeable about the products you're selling and to be able to answer any questions that may come up. It's also important to build relationships with customers and always be available to help them out. By providing value and engaging the field, Chris Craft says that you'll be successful as an HVAC manufacturer sales rep. Watch and learn more now!
Check out our main Youtube Channel here: https://www.youtube.com/c/KGGConsulting
For more information on IAQ-related news and trends: https://kggconsulting.com/articles/
KGG Consulting Website: https://kggconsulting.com/

Let's Talk About the Endless HVAC Career Growth Opportunities
HVAC careers offer a lot of opportunities for growth. Just ask Chris Craft. He's been in the business for over 10 years and he's crushing it. HVAC is a career that offers a lot of opportunities for those who are willing to put in the work. There's always room to grow, whether you're moving up within your current company or starting your own business. HVAC careers offer a lot of stability and security, which is something that he appreciates. If you're thinking about a career in HVAC, get involved. Learn more about his incredible journey.
Check out our main Youtube Channel here: https://www.youtube.com/c/KGGConsulting
For more information on IAQ-related news and trends: https://kggconsulting.com/articles/
KGG Consulting Website: https://kggconsulting.com/

How to Create Memorable HVAC Customer Service Experiences - 3 Tips
As a technician, becoming an HVAC craftsman involves more than just acquiring the necessary skills. It's also about learning how to communicate the value of your work to customers. In this episode of REP Talk, David Holt from National Comfort Institute discusses what it takes to become an HVAC craftsman. He explains that, in addition to technical expertise, HVAC craftsmen must be able to articulate the value of their work to customers. By clearly explaining the benefits of their services, HVAC craftsmen are able to build trust and create a better customer experience. If you're interested in providing a higher level of service to your customers, then this episode is a must-listen.
Check out our main Youtube Channel here: https://www.youtube.com/c/KGGConsulting
For more information on IAQ-related news and trends: https://kggconsulting.com/articles/
KGG Consulting Website: https://kggconsulting.com/

Learn How An HVAC Tech Accidentally Saved a Family's Life from CO Poisoning
In this episode of REP Talk, David Holt shares the story of how an HVAC technician saved an entire family from carbon monoxide poisoning. The technician was called to the home to measure for a mini-split system but was able to save a family from carbon monoxide poisoning. This story highlights the importance of HVAC technicians being familiar with the dangers of carbon monoxide and other harmful gases. It also underscores the importance of proper installation and maintenance of HVAC systems.
Check out our main Youtube Channel here: https://www.youtube.com/c/KGGConsulting
For more information on IAQ-related news and trends: https://kggconsulting.com/articles/
KGG Consulting Website: https://kggconsulting.com/

There's Value in Listening to Your Customers and Measuring HVAC System Performance
In this episode of REP Talk, David Holt talks about the importance of taking care of your customers. He points out that most HVAC problems can be solved by simply measuring system performance, rather than guessing. This allows you to identify and correct issues quickly and efficiently. Holt also stresses the importance of customer service, both in terms of providing quality products and services and in keeping customers happy. He notes that happy customers are more likely to return and recommend your business to others. By taking care of your customers, you can ensure that your business will thrive for years to come.
Check out our main Youtube Channel here: https://www.youtube.com/c/KGGConsulting
For more information on IAQ-related news and trends: https://kggconsulting.com/articles/
KGG Consulting Website: https://kggconsulting.com/

Are Your HVAC Service Agreements Profitable? They Should be!
In this episode, we talk to John Ellis about how he uses his knowledge of building performance, system performance, and IAQ to help immunocompromised people. He shares stories of how he worked with many patients, from children who need an iron lung to a retired couple who are compromised by air pollutants. Listen in as Ellis talks about why IAQ is all about getting back the basic foundation of HVAC. It's all about listening to the customer and matching it to the technical data you measure in the home, to come up with a scope of work to help them breathe cleaner, fresher air. Learn this and so much more in the episode now.
Check out our main Youtube Channel here: https://www.youtube.com/c/KGGConsulting
For more information on IAQ-related news and trends: https://kggconsulting.com/articles/
KGG Consulting Website: https://kggconsulting.com/

The Problem With Low-Bidding HVAC Contracting Businesses
The HVAC industry is one of the most vital sectors of our modern economy, helping to regulate the temperature and air quality in our homes, offices, and other buildings. However, there is also a dark side to this industry as many companies resort to low bidding in order to get ahold of new clients. This practice often leads to shoddy work and substandard products, doing a great disservice not just to customers but also to companies that play by the rules. In this episode with David Holt, we talk about why this problem persists despite evidence that it's bad for business, and what can be done to shift the industry away from low bidding practices. Whether you own an HVAC company or simply care about issues of fairness in this sector, this episode is definitely worth a listen. So turn up the volume and join in the discussion!
Check out our main Youtube Channel here: https://www.youtube.com/c/KGGConsulting
For more information on IAQ-related news and trends: https://kggconsulting.com/articles/
KGG Consulting Website: https://kggconsulting.com/

Using IAQ Products and Servcies To Protect HVAC Customers With Weak Immune Systems
In this episode, we talk to John Ellis about how he uses his knowledge of building performance, system performance, and IAQ to help immunocompromised people. He shares stories of how he worked with many patients, from children who need an iron lung to a retired couple who are compromised by air pollutants. Listen in as Ellis talks about why IAQ is all about getting back the basic foundation of HVAC. It's all about listening to the customer and matching it to the technical data you measure in the home, to come up with a scope of work to help them breathe cleaner, fresher air. Learn this and so much more in the episode now.
Check out our main Youtube Channel here: https://www.youtube.com/c/KGGConsulting
For more information on IAQ-related news and trends: https://kggconsulting.com/articles/
KGG Consulting Website: https://kggconsulting.com/

Benefits of Geting Involved in HVAC and IAQ Organizations
We sat down with David Holt to learn more about how he went from taking over his dad's HVAC business to becoming a successful National Comfort Industry professional. Turns out, it's all about joining the right organizations, training, and reading the right books to stand out from the crowd.
If you're interested in knowing what books Holt recommends reading before you decide to open your own HVAC business, here's the list:
- HVAC Spells Wealth (Ron Smith)
- Build and Grow Your HVAC Business (Gregg McAfee)
- The E-Myth HVAC Contractor (Michael Gerber and Ken Goodrich)
- Profit or Wealth?: Simple Rules for Sustainable Business Growth (Ruth King)
- The Courage to be Profitable (Ruth King)
Check out our main Youtube Channel here: https://www.youtube.com/c/KGGConsulting
For more information on IAQ-related news and trends: https://kggconsulting.com/articles/
KGG Consulting Website: https://kggconsulting.com/

Completely Change Indoor Environments with HVAC Performance and IAQ
In this episode, we sit down with John Ellis to talk about learning what you can't in HVAC trade schools. We discuss the value of HVAC performance training and how it helps create cleaner, healthier buildings. Contractors and technicians that learn HVAC system performance, building science, and mechanical principles, will provide better suggestions and scopes of work, because they are backed by data. Learn how to be the HVAC and IAQ specialist your customers can count on to get it right the first time! Watch or listen now!
Check out our main Youtube Channel here: https://www.youtube.com/c/KGGConsulting
For more information on IAQ-related news and trends: https://kggconsulting.com/articles/
KGG Consulting Website: https://kggconsulting.com/

Up Your Skills and Knowledge With NCI's HVAC System Performance Training
The typical ducted HVAC system only delivers 57% of the equipment's rated capacity. This can be fixed with the right training. Unfortunately, this isn't really covered in trade schools. But it is covered in the National Comfort Institute HVAC system performance training.
We sit down with David Holt from NCI to talk about the importance of system performance training, and how it helps you advance from a technician to a craftsman.
The National Comfort Institute (NCI) is the leading provider of HVAC system performance training. NCI's courses are designed to help you improve your knowledge and skills and to provide you with the latest tools and techniques for troubleshooting and repairing HVAC systems. NCI's training is comprehensive and covers all aspects of HVAC system performance, from basic principles to advanced troubleshooting. In addition, NCI offers online courses that allow you to learn at your own pace and in your own time. With NCI's training, you will be able to improve your skills and knowledge, as well as troubleshoot and repair HVAC systems more effectively.
Check out our main Youtube Channel here: https://www.youtube.com/c/KGGConsulting
For more information on IAQ-related news and trends: https://kggconsulting.com/articles/
KGG Consulting Website: https://kggconsulting.com/
To learn more about National Comfort Institute or to become a member - https://nationalcomfortinstitute.com/

The Six Pillars of Indoor Air Quality to Create Healthier Buildings
Good indoor air quality is essential for a variety of reasons. Poor air quality can lead to health problems, it can make it difficult to concentrate, and it can make a space feel stuffy and unpleasant. Fortunately, there are steps that contractors can take to improve the air quality of their customer's buildings.
One key figure in this effort is John Ellis, who has identified six pillars of indoor air quality. These pillars include:
- thermal comfort
- filtration
- humidity control
- ventilation
- building pressures
- pollutant identification and source control
By focusing on these areas, businesses can create a healthier and more comfortable environment for their employees. In turn, this can lead to increased productivity and improved overall morale.
IAQ for him has two meanings: Indoor Air Quality and Investigate, Analyze, and Quote.
When it comes to indoor air quality, there is a lot to consider. First, you need to understand what the customer is feeling. Are they experiencing headaches, dizziness, or fatigue? Next, you need to analyze the data you've collected. What do the readings say about the level of contaminants in the home? Finally, you need to connect all of this information to create a comprehensive quote. This process can take time, but it's essential to ensure that you are providing the best possible service to your customers.
Check out our main Youtube Channel here: https://www.youtube.com/c/KGGConsulting
For more information on IAQ-related news and trends: https://kggconsulting.com/articles/iaq/
KGG Consulting Website: https://kggconsulting.com/

Growing Interest, Demand, and Sales: Haven IAQ
A success story worth sharing! Learn how a manufacturer's rep and head of sales worked together to grow interest, demand, and sales for their IAQ monitors and control devices. Mini symposiums at a local hotel with handpicked contractors was all they needed to build something special.
When we learned about how an HVAC manufacturer rep teamed up with the head of sales to generate interest, demand, and sales, we had to have them on. In this episode, we sit down with Alex van Bellegooie, Head of Sales at Haven IAQ, and Mike Carmosino with KASCO Sales Agency (Manufacturers Representative). We explore their Haven IAQ monitoring success story. Specifically, we learn how they got started, dive into exactly what they did to accomplish this, and so much more.
Check out our main Youtube Channel here: https://www.youtube.com/c/KGGConsulting
For more information on IAQ-related news and trends: https://kggconsulting.com/articles/iaq/
KGG Consulting Website: https://kggconsulting.com/
To learn more about Haven products, or to become a Haven Pro - https://pro.haveniaq.com/

2022 HVAC Business Strategy: Whole-Home IAQ Monitors
Our training director sat down with Ben Reed, the VP of Product at Haven IAQ to talk about the HVAC business benefits of whole-home IAQ monitors. The truth is, an IAQ monitor can turn your customer into a client. Learn exactly what we’re talking about now.
To stay competitive in the HVAC industry, you need to differentiate yourself from local competitors. Similarly, your business needs a unique value proposition. Offering services and products competitors don’t is one way to do it. With this in mind, that’s what we’re talking about today. Learn how whole home IAQ monitors can help you create even more IAQ awareness with your homeowner customers.
Check out our main Youtube Channel here:
https://www.youtube.com/c/KGGConsulting
For more information on IAQ-related news and trends:
https://kggconsulting.com/articles/iaq/
KGG Consulting Website:
https://kggconsulting.com/
To learn more about Haven products, or to become a Haven Pro - https://pro.haveniaq.com/

Assessing Today’s HVACR Industry and A Glimpse Into the Future With HARDI Execs
KGG Consulting’s Training Director and REPTalk Host Rob Ambrosetti sat down with key figures at HARDI to discuss the current status of the HVACR industry and what the future holds for the trade. This episode’s featured guests are: HARDI CEO Talbot Gee and HARDI’s Director of Government Affairs Alex Ayers.
HARDI–Heating, Air-conditioning and Refrigeration Distribution International–is a key industry organization focused on wholesale distribution. With self-reported data and information from members, HARDI has a unique pulse for the business and ability to assess distributors that provides a useful larger snapshot of industry happenings and trends as a whole. HARDI offers members resources, support, monthly reports and newsletters, content and advocacy efforts. Membership spans several continents, with a focus in North America, and includes manufacturers, manufacturer representative groups and distributors.
Ambrosetti, Gee and Ayers delve into the industry’s current state of affairs and pressing concerns including federal funding for school building HVAC system and IAQ upgrades, the possibility of widespread fresh air regulations and how the pandemic redefined wholesale distribution and the salesperson’s role in the field. The past year may have redefined the business world, but the HVACR industry has continued to triumph despite ongoing shifts, changes and difficulties.
Discussions in this REPtalk episode are incredibly relevant for every aspect of the trade and business today.
REPTalk episodes are also available to view on the KGG site —> kggconsulting.com
Episode Notes:
- 0:00 ‣ Introduction
- 0:55 ‣ What Is HARDI?
- 2:28 ‣ HARDI as an Industry Insider
- 4:50 ‣ Communicating Data and Insight
- 7:25 ‣ How 2020 Changed HARDI
- 8:55 ‣ How the Pandemic Impacted Distribution
- 12:00 ‣ HARDI's Government Affairs Coverage
- 13:45 ‣ Code Development
- 15:15 ‣ Possible Indoor Air Quality Standards
- 18:50 ‣ Federal Funding for School HVAC/IAQ Upgrades
- 23:00 ‣ How the Funding Is Allocated and the Role of the Contractor
- 26:05 ‣ Funding for Federal Buildings
- 27:20 ‣ Funding for Homeowners
- 29:15 ‣ Infrastructure
- 31:50 ‣ HARDI 2020 State of The Channel Contractor Survey
- 33:35 ‣ Remote Sales Impact on Distributors
- 35:20 ‣ Distribution in the Digital Age
- 38:30 ‣ Alex's What To Watch Out for Going Forward
- 40:00 ‣ Alex's Upcoming Bright Spots
- 41:00 ‣ Talbot's What To Watch Out for Going Forward
- 43:40 ‣ Talbot's Upcoming Bright Spots
- 45:40 ‣ Interested in HARDI?

The Value of HVAC Training With Perfect Technician Academy’s Dr. Thomas Moorman
Dr. Thomas Moorman is the Provost and School Director at Perfect Technician Academy outside of Fort Worth, Texas. The trade school provides a unique immersive six-week HVAC training program focused on developing the workforce. Dr. Moorman has been purposeful in attracting the right candidates, earning the trust of employer placements to provide graduates with work upon program completion and developing a rigorous trade school curriculum.
Dr. Moorman and KGG’s Training Director and RepTalk host Rob Ambrosetti discuss the benefits and possibilities of being a skilled trained tradesperson in today’s world. Particularly, an HVAC technician or contractor. Over the past year, those with HVAC and IAQ experience and expertise have been some of the most in-demand services. And that demand is only continuing to grow and expected to last beyond the pandemic. Tune in to learn what HVAC training can do for you and to learn more about the value of HVAC skills.

Developing Relationships and Increasing Customer Lifetime Value in the HVAC Market
Business is all about relationships and value. For HVAC businesses it should make sense that furthering relationships and increasing customer lifetime value are crucial aspects of a successful company. This episode of RepTalk features KGG’s own Training Director Rob Ambrosetti in conversation with Hook Agency’s Founder and CEO Tim Brown discussing pre-calls, enhancements, and follow-ups. Together they offer insightful tips, tricks, and anecdotes on how to build relationships and increase customer value the right way.
It all starts with the first phone call. That first phone call or point of contact a customer makes is when their experience with your company begins. To build the relationship early, it’s essential that every employee is on the same page. And when with customers, in their homes or space, make sure to be the best expert possible and offer thoughtful recommendations while taking the time to educate the homeowner about the specific issues they present. This is the first step to increasing customer lifetime value.
Learn the many other tips for customer value and relationships, such as: the car wash model, adjusting the expected sales tone, training, clear communication, maintenance agreements and following up authentically.
KGG Consulting’s REPTalk is an HVAC industry-focused podcast. Episodes are available to view on YouTube and the KGG site; or listen on Spotify and Apple Podcasts.

How to “Ditch the Pitch” and Build Better HVAC Sales Habits
Sales is a crucial part of the HVAC industry and market. Whether your work is from the perspective of a manufacturer, distributor, rep or as a contractor–sales is certainly a factor, regardless. With so many different aspects of the industry involved in the sales process, how could there ever be a one-stop-shop formula for good HVAC sales habits and practices? The answer is simply an increased focus on quality conversation and connection.
This episode of RepTalk features helpful tips and insight from interview guest Steve Yastrow, in conversation with Host Rob Ambrosetti. Yastrow has years of experience as a business advisor and is the Founder and CEO of Yastrow and Company. He is also a renowned author with three published business books: “Brand Harmony,” “We: The Ideal Customer Relationship” and “Ditch the Pitch.” The latter, his most recent publication, focuses on six helpful sales habits to utilize in business.
The six habits all revolve around the idea of improvised persuasion. As Yastrow explains, he suggests to quite literally ditch the pitch and instead converse with clients and potential customers rather than present to them. As most of us can relate, no one really enjoys being at the other end of a sales pitch. The best way to make the experience better, and gain from it, is to create a conversation that matters.
Yastrow breaks down the six helpful HVAC sales habits into three categories. They are:
- Figure out what’s going on
- Get the conversation flowing
- Creating a shared story
Within each category are two habits, and within each habit are a handful of helpful business practices to help implement the habit. The goal of these HVAC sales habits is to shift the sales process. Rather than the focus being on your business, products, services and offerings … to instead focus on the specific customer. This means saying less, listening and noticing more, interpreting the verbal and non-verbal information available and making honest helpful suggestions that clearly identify that client’s specific needs. As Yastrow explains in this episode, it’s your job to step into their story rather than making them enter yours/your business’ story.
At first glance, these may seem like obvious actions to take. However, with further research, it becomes apparent that most HVAC companies and contractors are still focusing on themselves and their business over the customer’s values and needs. Ambrosetti and Yastrow discuss applicable and actionable examples throughout the episode. From listening to a customer talk about their child’s allergies to noticing an expensive guitar collection, honing in on these small opportunities will set you apart from your competition.
After delving into each of the six HVAC sales habits, Yastrow and Ambrosetti discuss applying these practices to the remote sales and distanced customer service reality, as well as how to implement the habits for better personalized company branding. For everyone in the trade, this episode is sure to provide beneficial HVAC sales habits, tips and insight.

8 Great HVAC Marketing Habits
Marketing is an essential aspect of business. Quite literally, it is the actions a business takes to promote its products and/or services. And–it’s absolutely essential to a company’s success. This is particularly true when it comes to the HVAC industry. Potential customers have a multitude of home service companies to choose from, which is why it’s crucial that you make sure to set your business apart. Marketing is one of the easiest ways to do so. That is, so long as you commit to a marketing plan and follow through with the essential HVAC marketing habits.
In this episode, RepTalk Host Rob Ambrosetti interviews Hook Agency Founder and CEO Tim Brown on the best marketing tactics an HVAC company can and should utilize. Brown, who founded Hook Agency in 2012 is experienced in website development, search engine optimization and conversion. In other words, his company specializes in the world of digital marketing. At KGG, we too push for HVAC companies to shift their focus from old-school marketing techniques to digital practices. Brown makes this process easier and outlines eight easy HVAC marketing habits to incorporate into your business.
In many ways, it begins with the company website. Brown describes a majority of the HVAC company websites he sees as ‘broken.’ While this might feel counterintuitive, as the urge is to appeal to potential clients and earn trust, Brown advises against websites focusing on the company itself. What may feel like a warm and inviting company photo can be perceived as a greater focus on the company itself rather than the customer. Instead, save photos and anecdotes for the “About Us” section and social media. Instead, really prioritize what your business offers customers as well as high-rated reviews and testimonials that successfully portray your business’ accomplishments.
In addition to updating the website, Brown provides direction, ideas and other HVAC marketing habits. These include focusing on leads, identifying where leads come from, spending time asking for and responding to referrals and reviews, and prioritizing customer testimonials. Brown also advocates for social media, content marketing and utilizing online business search engines such as Google My Business. Brown provides in-depth insight on each of these functions, why they’re important and how they can help your company grow. So, what exactly are the eight great HVAC marketing habits? Tune in to learn!

Creating Healthy Home Habits With Hayward Score
At KGG, we often discuss the importance of good indoor air quality, as well as the control strategies available to improve indoor air. Such solutions are focused on air purification, ventilation, air filtration, humidity control and source control. Our manufacturer partners’ industry experience, indoor air quality research and science all show the benefit of whole-home solutions. This is why the IAQ products and lines we represent are focused on enhancing air quality for the entire space.
From the HVAC industry perspective, improving IAQ means addressing deficiencies and problems in existing residential and commercial spaces. However, to fully understand the future of indoor air quality, it’s necessary to also look at IAQ efforts being made from the design phase. It’s the difference between bettering homes that are struggling with the consequences of poor air quality and instead building homes better from the ground up. Ensuring builders and consumers have indoor air quality in mind in the first place can make all the difference.
To understand the builder point of view, RepTalk Host Rob Ambrosetti spoke with Bill Hayward, the founder and CEO of Hayward Score and the CEO and Chief Sustainability Officer of Hayward Lumber. Hayward first became interested in indoor air quality improvements after he and his family experienced a number of physical and mental health symptoms after moving into their new home. In 2008, determined to better understand and make changes, he pursued a way to help builders and homeowners alike through a combination of building science and medical science. The result: the Hayward Score.
The Hayward Score is a great resource on how to make unhealthy homes healthy and how to build healthy homes. The obvious focus? Health. One of the key takeaways of this episode is the value in focusing on HVAC and IAQ upgrades for the purpose of health and wellness. Consumer demand and attention is changing, and there is a greater focus on health in relation to indoor spaces than ever before.
To have a home or space scored, users take a 50 question online quiz to “diagnose” the space’s problems and potential fixes. To date, the Hayward Score has helped score over 80,000 homes. As a result, the Hayward Score successfully gained a massive amount of home indoor air quality data while helping thousands of residents and families both learn about the importance of air quality and how to mend it.
The Hayward Score is helpful to HVAC contractors and IAQ professionals because it is an independent and trusted resource that consumers seek out on their own. Your customers then come away with a vested interest in their home’s air quality, a desire to improve it and more trust in your services and recommendations as the expert. Similarly, for builders, the Hayward Score provides data, a 12-step action plan and experience to help build the most efficient homes possible. As suggested by Hayward in this episode of RepTalk, the HVAC industry truly only stands to benefit from a continued focus on indoor air quality and creating healthy homes and buildings. Tune in to learn more.

Clean Air Strategies for Better Indoor Air Quality
Why is clean air so important? Research shows that air quality has a significant impact on our health, our homes and our environment. The possible effects of poor indoor air quality are varied, and can range from damaged furniture and home structures to an increased risk for serious health diseases and concerns. The connection between health and indoor air quality has perhaps never been more important than today due to the ongoing pandemic. This episode provides an overview of indoor air quality solutions.
There are three main categories of pollutants that worsen indoor air quality. They are: germs, odors and particulates. Bacteria, pet odors, VOCs, dander … all of the invisible harmful pollutants worsening air quality without our knowledge originate from one of these categories. How can we ensure better and healthier air? The answer is clean air strategies–which are simply the methods used to improve indoor air quality. Considering the air we breathe indoors can be two to five times more polluted than outdoor air, these strategies are essential. Almost all IAQ products and solutions can be summed up by five categories. They are:
1. Source Control
2. Ventilation / Fresh Air
3. Air Filtration
4. Air Purification
5. Humidity Control
Whether you are a seasoned pro and HVAC professional, new to the industry, or simply a concerned party curious about indoor air quality–we can all benefit from learning about IAQ solutions. In this episode of RepTalk, Host Rob Ambrosetti explains the need for clean air strategies, the benefit of whole-home solutions and an overview of each of the five IAQ solution categories.
For anyone interested in learning more about indoor air quality control strategies, solutions and products beyond this episode of RepTalk, also check out iaq.works for further information! For more reptalk, https://kggconsulting.com/reptalk/.

Why IAQ is So Important in 2020
Industry experts discuss all aspects of indoor air quality. It’s a multi-pronged approach for homeowners and HVAC contractors to protect their most important assets - their people. It’s not a one-size-fits-all solution, as every home and building has unique systems, the number of people occupying the space, and challenges with equipment, layout, and size.
Whether it’s inviting family and friends over to your home, or welcoming back employees and customers back into your business, clean air precautions are top of mind right now.
First, we cover the importance of fresh air, MERV 13 air filters, germicidal UV lights, and humidity control as it relates to pathogens.
Second, our experts touch on the importance and benefits of installing a whole-home active air purification solution to clean air and surfaces, and the downsides of a single room air purifier.
Lastly, we touch on just how much the HVAC industry is changing. With the onset of the pandemic and awareness of the airborne transmission of bacteria and viruses, coupled with a dire need to safely reopen, HVAC is on the frontlines of solving this problem.
What’s interesting is, these solutions have existed for years. It took a pandemic to make businesses and homeowners interested in this preventative solution.
If you’re an HVAC contractor right now, and you’re not offering indoor air quality solutions to your clients, you’re missing the boat.
Fortunately, there are many resources you can find online for help.
ASHRAE.com has many downloadable documents on COVID-19 that have interesting data points you can discuss with your clients as you inspect their HVAC system.
For specific training on IAQ, look to KGGConsulting.com to get you and your home services employees up to speed on the knowledge and products you need to feel comfortable talking about and selling IAQ products.
You’ll get the knowledge, advice, and solutions to keep their family, friends, employees, and customers safe.

Why is IAQ important? Indoor Air Quality for HVAC Contractors and Homeowners
Ruth King from Contractor Cents
Discover ideas, tactics, news, and information that matters to your HVAC contracting business and you.
Indoor air quality is a subject that is on the minds of contractors, consumers, and commercial building owners. There's so much information out there. Who can you trust? What can you offer to your customers that you know is reputable and will do the job?
Start with ASHRAE and the EPA as trusted resources for your own research. There's a lot of gray areas and what I would say to anybody, as you're researching strategies, and devices to help you implement those strategies, third party testing is a big deal. So just make sure whatever you're looking at for a device, whether it be an air purifier, air cleaner, whatever. Look to make sure there's it's third-party tested first and foremost, that's just a fair statement.
5 Key Factors for Indoor Air Quality - Learn more at IAQ.Works
- Source Control
- Fresh Air Ventilation
- Active air purification
- High-Efficiency air filtration
- Humidification
So source control is something that shouldn't cost you very much money because it's what you want to try to control in your home or contractors helping homeowners.
First and foremost water issues, any water leaks in the dwelling or building right you got to address water issues because water is going to perpetuate you know, mold and anything else that you know, things thrive when they're wet, especially when they're dark and wet. So moisture control, whether it be direct water leaks, flashings, roof flashings, or whatever it might be in order to or just an old roof, address water issues.
Secondly, it would be like pest and rodent control because a lot of allergies are based around what they leave behind. And actually, in terms of humidification control, dust mites are a big part of what people are allergic to not so much the dust mite, but something really gross what they leave behind. So not only that but other pests, we're talking about rodents, whatever they're leaving behind, it's this, those are highly allergic, you know, things that we're talking about. So control over those is a big deal.
And a lot of times humidity is going to help that fixing the cracks and crevices within the dwelling or the building. So getting control over those is that what that's what we may source control. Also, people that have multiple chemical sensitivity or high sensitivity to volatile organic compounds. Those might be the marshes, glues, cleaners, household cleaners. Some people can't even have those inside the space, they might have to store those out in the garage.
Are you an HVAC contractor looking to start offering IAQ products and services?
We have on-demand training available right now at https://kggconsulting.com/hvac-training/ or feel free to reach out to me at any time.

Talking about IAQ in 2020 and building long term relationships
Indoor air quality solutions are in high demand and that brings the need for much more support. Matt Reiners talks about what that looks like in 2020. It's so important to build strong long-term relationships and we're always here to help.
IAQ On-demand training: https://kggconsulting.com/hvac-training/
Upcoming Events: https://kggconsulting.com/events
Basics about IAQ and how to get started: https://iaq.works/

How HVAC Contractors Can Build and Keep Wealth with Ruth King
How HVAC Contractors Can Build and Keep Wealth with Ruth King
Best selling author, consultant, and entrepreneur Ruth King joins us today to discuss how hvac contractors can build and keep wealth. We cover some generally good ideas but also what to do in today's market.
Ruth is a serial entrepreneur having owned 8 businesses in the past 37+ years. One of her businesses, Business Ventures Corporation, began operations in 1981. Through Business Ventures, she coaches, trains, and helps contractors and others achieve the business growth and goals they want to achieve.
Learn more about indoor air and the latest solutions - https://iaq.works/

Dr. Matt Driscoll and Rob Ambrosetti Discuss Tips to Improve Your Indoor Air Quality
This episode is actually an interview I gave to Dr. Matt Driscoll on his podcast called roc spotlight. Dr. Matt loves to explore ways to improve people's lives through healthier living. And he wanted me to talk about strategies to improve your indoor air quality. So thanks to Dr. Matt for allowing me the opportunity to share these five IAQ tips.
We spend about 90% of our lives indoors somewhere. So that's why it's important, you're breathing indoor air somewhere, right? Whether it's at work home, and actually, if you include automobiles, that's probably a little higher, more like 93%. So what's happened honestly, to us as homes got newer and tighter and really efficient, we've actually cut off the inherent outdoor air exchange into our indoor space.
The EPA actually did studies on the pollutant levels indoors, and they found two to five times higher pollutants than exists outside and some really bad cases more than 100 times. So that's important because we're spending our time indoors somewhere.
The only air that we can actually control that we breathe is the air in our homes.
That's the only place that we actually have control over the air that we're breathing.

Don't let your HVAC business fail. Become the Clean Air Expert in your area.
We've noticed the busiest contractors out there are the ones that have been talking about indoor air quality. And it's really up to you, the contractor, what type of business you want to be in.
Why are IAQ Contractors thriving?
- Growing homeowner demand for healthier lifestyles
- Now more than ever airborne pathogens have to be addressed
- Brand differentiation for contractors
- Customer satisfaction! (repeat business, better reviews, and more referrals)
- Increased revenue and higher profit margins per job
- Equipment protection and efficiency

Getting started in HVAC, Growing Your Business, Indoor Air Quality, and Social Distance Sales
I talked to Dan about how he got started in this business and how he was able to do so well. We also talk about the IAQ business and adapting to the current business challenges.
Dan Moody, President of Target Sales, Inc has been in the HVAC business since 1984 and a manufacturer’s rep since 1995. He graduated from SUNY Farmingdale in 1987 with a degree in HVAC. Dan was born in Brooklyn, NY, and worked as an HVAC Wholesaler in Long Island. Shortly after getting married he moved to Tampa to work for Carrier and York. They raised 2 sons that now both live with their families in Tampa. Dan likes to spend time with family, saltwater fish, drive his classic car, and try new restaurants.

How HVAC Contractors Should Talk About Financing to Their Customers - Guest Scott Ritchey
In this clip, we talk about HVAC financing for equipment and accessories. It can sometimes be an awkward conversation but it's a very important one to have with your customers.
Scott Ritchey has helped 1000's of contractors around the country and I recently had an opportunity to talk with him. We covered a lot of information that we'll be publishing in multiple parts.
Author and business coach Scott Ritchey is on a mission to help HVAC contractors across the country realize their maximum potential in both business success and profitability.
To date Scott has worked with +395 companies and thousands of individuals enabling them to learn important financial principles that all but guarantee success in the HVAC contracting business.
Scott’s Amazon #1 Best Selling book “Make More Money” 12 Pillars For HVAC Contractor Success has helped over 1,000 contractors across the country better understand their company's financial performance.

Indoor Humidity for Optimal Health. Healthy Home Hydration with Dr. Stephanie Taylor
Ideal indoor humidity is far more important than just a conversation about "comfort". Today I talk to Dr. Stephanie Taylor about relative humidity and how it affects our overall health.
Stephanie Taylor, MD, M Arch, RSPH(UK), MCAB
https://www.humidification.com/medical-advisors
Dr. Stephanie Taylor graduated with honors from Harvard Medical School, Boston, MA in 1984, following which she practiced clinical medicine in pediatric oncology and did academic research in cellular growth mechanisms for over 20 years. During this time, she became very concerned about the new infections that many hospital patients contracted while they were being treated for unrelated issues. Determined to better understand the interaction between patient outcomes and the hospital built environment, she obtained her Master’s Degree in Architecture from Norwich University in her home state of Vermont
After several years working in a healthcare facility architectural design firm, she founded Taylor Healthcare Consulting, Inc. to focus on building design and operation elements that impact patient healing. Now an internationally recognized consultant, Dr. Taylor works with architects, engineers, microbiologists and regulatory committees to design and manage hospitals and other commercial buildings to optimize patient and occupant health.