Retail Mashup

Mississippi recently approved a bill (HB401) that changes how car dealerships are operated. This podcast explores how the law impacts customer experience practices and consumer choices in purchasing electric vehicles in the future.

In this podcast episode, DeAnn and I will explore two new concepts: 1. How can brand refresh support or distract a brand, and 2. How can luxury brands use automation to make customers feel engaged and supported. Find the transcript here: https://retail-mashup.com/brand-refresh-and-technology-automation-ep9 Find additional insights here: https://retail-mashup.com Contact us for advertising, interview, and collaboration requests here: general@retail-mashup.com

In this podcast episode, DeAnn and I will explore two concepts: 1. How can Peloton generate more revenue growth by engaging its subscribers with software, and 2. Using Kohl's and Sephora's partnership as a case study on evaluating customers and their needs. You find the transcript here: https://retail-mashup.com/taking-care-of-customer-needs-ep6/ Subscribe to get updates, promotions, and contests.

In this podcast episode, DeAnn and I will explore two concepts: 1. How supermarkets may miss out on customer insights and revenue with self-checkout kiosks, and 2. How a coffee chain may build customer loyalty in the wrong direction through big program changes.

The 2022 holiday season will be remembered for a once-in-a-generation winter storm sweeping through North America. In a special edition of Retail Mashup the Podcast, Larry will discuss how retailers can better manage winter storm disruptions through customer experience.

Part 1 of the Retail Mashup podcast focused on brand identity from the social media platform and messaging perspectives. In part 2, DeAnn and I discussed how brand identity could be improved through regular assessment, employee training, data gathering, and failure adaptation. We included examples from Balenciaga, JCPenny, REI, and Chick-fil-A and introduced concepts like Net Promoter Score, metrics, and observational skills.

This episode focuses on how retailers should navigate around their brand identity through influencers, social media platforms, and backlashes. DeAnn Campbell and Larry Leung discuss how Twitter and Facebook's changes can impact brands. Additionally, brand ambassadors or even company founders can materially impact a brand if they do not act according to the retailers' values.

The first Retail Mashup podcast episode had a great response. DeAnn and I decided to build on the discussion with Part 2 focusing on how music artists, entertainers, and other brands can prolong engagement with fun pop-up experiences.

In this first episode of the Retail Mashup podcast, we will discuss the ultimate physical and digital pop up experiences featuring BTS, Harry Styles, Beyoncé, and Selena Gomez. Additionally, we navigate around pop stars and the art of authenticity when it comes to engagement and selling their brand.