
Rising Tide Greenville
By Christi Johnson

Rising Tide GreenvilleMay 18, 2022

15 | Mindset Shifts to Impact Your Life & Business with Intuitive Eating & Body Image Coach, Victoria Yates, RN-BSN
Today, Victoria Yates shares with us mindset shifts that will impact your life & business. Victoria is an intuitive eating & body image coach for women. Her passion is to support women in becoming their best selves through feeling better in their bodies both physically & mentally.
Rising Tide is a community that exists to empower the creative economy & unite small business owners in the spirit of community over competition. We believe that you were built to belong, that you’re not alone, and that there’s power in community.
Follow Victoria Victoria-yates.com
@nondiet_rn
Follow Christi christijohnsoncreative.com @christijohnsoncreative
Join Rising Tide: greenville.therisingtidesociety.com

14 | 8 CEOs and You: How to Balance the Core Areas of Your Business with Jen Taylor
This week we've got another expert to feature for you! Jen Taylor talks to us about How to Balance the Core Areas of Your Business. Overwhelmed by all the tasks you have to manage and wonder how you will accomplish it all? Jen suggests a simple solution!! You won't want to miss this one!
Follow Jen at jentaylorconsulting.com or @jentaylorconsulting
Join Jen's Facebook Group
Follow Christi at christijohnsoncreative.com or @christijohnsoncreative
Join RTS at greenville.therisingtidesociety.com
About Jen:
Owner and founder of Taylor’d Events, Jennifer Taylor carries over 15 years of wedding planning and has earned a wealth of knowledge throughout her career. While running her own business, she had the pleasure of working alongside highly innovative and talented creatives throughout the industry and beyond.
She noticed that many creatives are predominantly right-brained—wildly imaginative and expressive, but missing the necessary structure to create logical systems in their companies. In launching Jen Taylor Consulting, she made it her mission to help creatives build streamlined workflows, processes, and procedures so they can grow their business and spend their time on what they love most — their craft, their family, and their life.
Jen’s systematic knowledge of the inner workings of creative businesses has brought her to national stages and major industry publications. She has spoken at conferences like The Special Event, NACE Experience, and ILEA, as well as chapter-based events for NACE, The Wedding Network, ABC, and Western Washington University. Her expertise has also graced the pages of WeddingWire EDU, Special Events, Catersource, Book More Brides, Honeybook, and Wedding Planner Magazine.
Outside of work, you can typically find her traveling throughout the West Coast or in Maui — the two markets her company serves for destination events. She also has a penchant for cooking and can often be found sipping on a refreshing glass of wine.

13 | Pursuing Creativity as a Multi-Passionate Entrepreneur with Nichole Lauren
Nichole Lauren joins me to talk about her story as a multi-passionate entrepreneur! Nichole is the owner of Nichole Lauren Photography. She shares with us how she built her business from the ground up as a young photographer, and how she continued her business even during law school.
Now, as a Real Estate Attorney, Nichole juggles full-time work with her full-time passion of being a business owner. Nichole is also the creator of The Styled Event, a luxury styled shoot experience for photographers, videographers, and content creators.
We had such a blast talking, and anyone starting a business, looking to start a side-venture, or just wanting to get that spark back into their work would benefit from this episode!
You can find Nichole at @_nicholelauren
Learn more about Rising Tide at greenville.therisingtidesociety.com
Follow Christi at @christijohnsoncreative

12 | You Belong Here. RTS Greenville Spring Update
You belong here. You are not alone. You matter. This is what I want you to know as we relaunch Rising Tide next month.
Stay current on the meetings at our facebook group or our website (sign up for the email list!)
Follow us on Instagram
TuesdaysTogether Greenville is the Local Chapter of the Rising Tide Society, a community that exists to empower the creative economy & unite small business owners in the spirit of community over competition. We believe you were built to belong, that you're not alone, and there is power in community.

11 | Google Analytics for Busy Business Owners with Christie Osborne of Mountainside Media
On today’s episode, we’re taking a break from spotlighting local business owners to bring in an expert. Today I’m chatting with Google Analytics Expert, Christie Osborne. Christie owns Mountainside Media, a marketing agency that specializes in ads, analytics and market research.
She’s a proud data nerd who uses marketing data and research to develop scalable strategies for busy event pros. Simply put, Christie has a passion for turning data into dollars. This is what gets her clients off the marketing hamster wheel and on the path to sustainable marketing success.
On this episode, we talk about how you can use the information from Google Analytics to bring more traffic to your website & get more qualified leads in your inbox. She shares with us her 3-question framework that will empower you to achieve your goals & make sense of the data from Google Analytics.
Connect with Christie Osborne:
mountainsidemedia.com - don’t forget to download her freebie 5 Key google Analytics Every Wedding Pro Should Know linked on her home page.
Connect with Christi Johnson:
Find out more about The Rising Tide Society:
greenville.therisingtidesociety.com
Episode Summary:
When it comes to any data, you just need to know what information you’re looking for and what action to take based on that information. If you know what action you need to take, you can begin to ask the right questions and use the data to your advantage.
For Google Analytics, there are 3 basic questions you need to start with. First, how much traffic are you getting? For local, events-based small businesses, you need to see at least 1200 sessions a month.
Next, you need to find out if the traffic you’re getting comes from the right people. Are they qualified leads? If you’re an event pro, it’s the traffic you’ll want will be in marrying age, about 25-35 years old. Your metrics will also skew to a specific gender depending on your industry. And then, you’ll want to make sure it’s local traffic. As a Greenville-based business, you want to make sure most of your traffic is coming from Greenville or nearby cities. Think about your target audience and who is typically hiring your services. That’s the kind of demographics you want to see on your page.
The third basic question to ask about your data is are the people visiting my site interested in working with me? You can tell this through which pages they’re spending the most time on. If they want to work with you, it should be your services page, your investment page, your inquiry page, your about page. If a lot of traffic comes from Pinterest, it might be your blog page. But this is where it starts to get dicey. If they’re just visiting your blog page and not the other pages, it’s likely they’re just going to your site for inspiration and not because they actually want to work with you.
What about website designs that are one page only? Christie says to think about the average time someone would spend on your page to thoughtfully engage with the content. That’s what you want to see on the site. If they’re clicking away fast, they probably aren’t interested in working with you. One thing you can do to increase engagement is to have a video on your site. It should talk about what transformation will take place from working with you. You can also develop some custom metrics that an analyist like Christie can help set up.

10 | Starting a Business By "Accident" with Christine Wiethop of Baking Sweet Scents
Christine is the owner of Baking Sweet Scents, a bakery located in Simpsonville. She offers small batch treats that busy people can enjoy, share, and gift to others. She does both wholesale and retail sales, corporate gifts, and weddings.
TuesdaysTogether Greenville is the local chapter of The Rising Tide Society - a community that exists to empower the creative economy and unite small business owners in the spirit of community over competition. We believe that you were built to belong, that you’re not alone, & that there is power in community.
Find Christine at bakingsweetscents.com
Find Christi at christijohnsoncreative.com
Learn more about TuesdaysTogether at greenville.therisingtidesociety.com

9 | Starting Before You're Ready & Working with Family with Meghan & Crosby Brackins from True Foundation Photography
Meghan and Crosby Brackins own True Foundation Photography - they are Portrait and Wedding photographers and videographers. They also specialize in real estate and branding photography and videography for small businesses. They’ve been in business for 10 years - seasoned business owners.
TuesdaysTogether Greenville is the local chapter of The Rising Tide Society - a community that exists to empower the creative economy and unite small business owners in the spirit of community over competition. We believe that you were built to belong, that you’re not alone, & that there is power in community.
Follow Meghan & Crosby: truefoundationphotography.com
Follow Christi: christijohnsoncreative.com
Join RTS: greenville.therisingtidesociety.com

8 | Navigating Tech & Systems for Your Business with Shelly Criswell of The Fearless Solopreneur
Shelly is the owner of The Fearless Solopreneur. She helps creative entrepreneurs overcome the overwhelm and fear of tech so they can grow their business. She is an expert in tech, processes and systems, and she is launching a membership with courses and support to help entrepreneurs better understand the tech side of their business.
TuesdaysTogether Greenville is the local chapter of The Rising Tide Society - a community that exists to empower the creative economy and unite small business owners in the spirit of community over competition. We believe that you were built to belong, that you’re not alone, & that there is power in community.
I’m your host, Christi Johnson, the leader of TuesdaysTogether Greenville. Every two weeks on the podcast we spotlight a local small business owner in the upstate to share their story.
Follow Shelly at thefearlesssolopreneur.com
Follow Christi at christijohnsoncreative.com
Join RTS at greenville.therisingtidesociety.com

7 | Developing Intuition & Radical Self Acceptance with Intuitive Mindset Coach Rachel Strivelli
On today's episode, Rachel and Christi discuss listening to and accepting yourself, the restorative nature of the outdoors, and how Rachel made her journey from garden coach to mindset coach. You don't want to miss this amazing episode!
Rachel Strivelli is an intuitive mindset coach. She helps women step out of self-doubt and uncertainty and step into confidence and strong decision-making through intuition. She empowers people with self-trust, confidence, and intuition and I’m so excited to be talking with her today!
TuesdaysTogether Greenville is a local chapter of the Rising Tide Society: a community that exists to empower the creative economy and unite small business owners in the spirit of community over competition. We believe that you were built to belong, that you’re not alone, & that there is power in community.
Follow Rachel: https://rachelstrivelli.com/
https://www.youtube.com/RachelStrivelli
https://www.instagram.com/rachelstrivelli/
Nourish with Nature: https://soulpioneer.com/nourish/
Follow Christi: christijohnsoncreative.com
Join RTS: greenville.therisingtidesociety.com

6 | Finding Community as a Handmade Business Owner & Making Your Business Work for You with Danielle Kaminski of Reinvintage Warehouse
Danielle & I talk about how she builds community through her retail store, the freedom being a small-business owner provides, and how you can turn your hobby into a business and make it work for you.
Danielle is a multi-passionate business owner. She owns Reinvintage Warehouse in Spartanburg which is a collective retail store of artists, makers, curators, collectors all housed under one roof. She’s also an artist & a maker - she creates her own handmade products under her brand MADE by Danielle. She’s been creating & selling products for over 10 years. She is the host of the Makers Chat Podcast, AND she is an incredible educator. She helps handmade business owners build & grow their businesses through online courses and a membership group.
We are the local chapter of The Rising Tide Society - a community that exists to empower the creative economy and unite small business owners in the spirit of community over competition. We believe that you were built to belong, that you’re not alone, & that there is power in community.
Learn more about RTS: greenville.therisingtidesociety.com
Follow Danielle: danielleskaminski.com
Follow Christi: christijohnsoncreative.com

5 | Working with Your Spouse & Owning a Business as a Parent with Wedding Photographer Katie Jaynes
Katie Jaynes from Katie Jaynes Photography shares with Christi how community helped her grow her business. What started out as being the friend who photographed all the special occasions turned into a successful Wedding & Portrait Photography business serving Anderson and the Upstate that's 8+ years strong. Katie also shares what it's like working with her husband, Mitchel, and how they manage their work now as new parents. It's a great story that any business owner with kids could relate to. You are not alone!
TuesdaysTogether in Greenville SC is the local chapter of The Rising Tide Society - a community that exists to empower the creative economy and unite small business owners in the spirit of community over competition. We meet every month to learn & grow in business but also to support each other and cheer each other on in our business journeys. We believe that you were built to belong & that there is power in community.
Follow Katie: katiejaynes.com
Follow Christi: christijohnsoncreative.com
Learn more about The Rising Tide Society: greenville.therisingtidesociety.com

4 | How to Take Back Control of Your Thoughts, Beat Overwhelm, and Find Your Path with Life Coach Kristen Alanah
It's a great one for you today! Kristen Alanah is a life coach in Greenville for overwhelmed millenial women. She helps women ditch the feeling over overwhelm & live a more intentional life. She’s also the host of the Overwhelmed to Intentional Podcast.
Today, Kristen tells us her journey to becoming a life coach & teaches us a framework to overcome those pesky thoughts that keep us from living with intention. Not only do we touch on how to overcome feelings of overwhelm, but we also talk about how multi-passionate entrepreneurs can find their place in the business world.
TuesdaysTogether Greenville is the local chapter of The Rising Tide Society - a community that exists to empower the creative economy and unite small business owners in the spirit of community over competition. We believe that you were built to belong, that you’re not alone, & that there is power in community.
Connect with Kristen at kristenalanah.com
Connect with Christi at christijohnsoncreative.com
Learn more about Rising Tide & TuesdaysTogether at greenville.therisingtidesociety.com

3 | Showing Up as Yourself in Your Business to Attract the Clients You Want with Stephanie Acker of The Marketing Mastered
Stephanie is the Chief Experience Designer of Design The Experience. Her business empowers small businesses to grow and be more successful without spending thousands of dollars to do it. The Marketing Mastered is a membership platform designed to help you learn how to market your business & it’s all broken down into 10-minute or less bite-sized trainings & tips. Listen all the way to the end because I know she is going to give us an actionable tip for marketing & you don’t want to miss it.
Stephanie shares with us how a personal tragedy led her to leave her magazine life & build her life as an entrepreneur. We talk showing up as yourself, the importance of community, and what you can do right now to give your website better performance on search engines. She is an amazing person & this conversation was FIRE! I can't wait for you to hear it.
This podcast is hosted by Christi Johnson, leader of TuesdaysTogether in Greenville, South Carolina - the local chapter of The Rising Tide Society. We are a community that exists to empower the creative economy and unite small business owners in the spirit of community over competition. We meet every month to learn & grow in business but also to support each other and cheer each other on in our business journeys. We believe that you were built to belong & that there is power in community.
Learn more about TuesdaysTogether and The Rising Tide Society at greenville.therisingtidesociety.com
Learn more about Stephanie at themarketingmastered.com and designtheexperience.com
Learn more about Christi at christijohnsoncreative.com

2 | The Power of Collaboration & Community in Growing a Business with Ashley Paul of C&A Event Planning
Ashley is the owner of C&A Event Planning. She specializes Wedding planning, floral design, content creation and virtual assisting. Ashley has been in business for over 12 years, so she knows her stuff!! She loves to help people chase their dreams - whether it’s wedding planning or building their business.
Today we talk about the power of relationship building, community, & collaboration to grow your business. Ashley has moved a few times & successfully relaunched her business in each new place through community. Finding your people is so important to surviving as a small business owner & entrepreneur. I can't wait for you to hear our chat today!
This podcast is hosted by Christi Johnson, leader of TuesdaysTogether Greenville, the local chapter of The Rising Tide Society. We are a community that exists to empower the creative economy and unite small business owners in the spirit of community over competition. We meet every month to learn & grow in business but also to support each other and cheer each other on in our business journeys. We believe that you were built to belong & that there is power in community.
You can find more about TuesdaysTogether and The Rising Tide Society at greenville.therisingtidesociety.com
Follow Ashley at caeventplanning.com
Follow Christi at christijohnsoncreative.com

1 | Navigating Food Sensitivities in the Greenville Community with Sarah Moore of Pimento & Prose
Sarah Moore is local food blogger & instagrammer here in Greenville and she spotlights local small businesses & restaurants. Her blog, called Pimento & Prose, also features non-dairy and gluten-free recipes. She loves trying new restaurants in Greenville & if you're a Greenville foodie, you've probably seen her around on Instagram!
In this episode, Sarah & I discuss what it's like navigating a food allergy or sensitivity, the importance of community, & we also play a little speed round of Greenville restaurants & what her top picks are for certain categories. She also shares her most popular recipe on her site for dairy-free and gluten-free cornbread. You don't want to miss it!
This podcast is hosted by Christi Johnson, leader of TuesdaysTogether Greenville, the local chapter of The Rising Tide Society. We are a community that exists to empower the creative economy and unite small business owners in the spirit of community over competition. We meet every month to learn & grow in business but also to support each other and cheer each other on in our business journeys. We believe that you were built to belong & that there is power in community.
You can find more about TuesdaysTogether and The Rising Tide Society at greenville.therisingtidesociety.com
Follow Sarah at pimentoandprose.com
Follow Christi at christijohnsoncreative.com