
You Own the Experience Podcast
By You Own the Experience Podcast

You Own the Experience PodcastApr 06, 2021

Compelling Storytelling with Mark Smyth
This week LJ and Rob sit down with Mark Smyth, Chief Story Mixologist at Story Dynamix.
Mark & the crew discus the power of storytelling in your job hunt, sales, & just in general.
Mark has built Story Dynamix to help performance-obsessed businesses and individuals simplify their stories, clarify their messaging, and magnify their impact.
In this episode, when it comes to creating authentic human connections that inspire others to action, Mark highlights the importance for jobseekers and sales teams to play the role of the "Guide" as they help their audience (aka the "Hero") get from where they are to where they want to be. Check out the episode to learn more about the power of storytelling and some tips and tricks to build your 'Guide' journey.
This episode is brought to you by Leap Consulting Solutions and their bestselling Supercharge your Desk with AI course. Remember to rate, review, & share the episode wherever you tune in.
Mark's Bio: Mark Smyth is an entrepreneurial strategist, problem solver and self-described ‘story nerd’. As the founder and “Chief Story Mixologist” at Story Dynamix, Mark helps progressive leaders, teams and growth-focused professionals transform their conversations from boring, complicated and confusing to fresh, memorable and inspiring using the proven power of storytelling.

Recapping Conference Season 2023: Conversations on AI, the State of the Economy, and the Future of Work
Rob & LJ recap conference season 2023 in this week's Staffing Snacks. The dynamic duo attended:
- ASG
- The Missouri Kanas Staffing Association
- TechServe Executive Summit
- SIA Healthcare Staffing Summit
Generative AI has been a topic of conversation at every show this year. LJ gave a talk at every show except the Healthcare Staffing Summit. We also recap Allen Beaulieu from ITR Economics keynote at the TechServe Executive Summit.
This episode is brought to you by Leap Consulting Solutions, and their bestselling Accelerate Your Desk AI Course.
Remember to rate, review, and share the episode wherever you tune in.

Searching for Meaning: Empathy, Experience, and Overcoming Challenges with Vinda Souza
This week LJ and Rob sat down with Vinda Souza of Employbridge.
The trio gets honest about the candidate's experience during the job-seeking process.
Words like empathy, respect, & dignity were used a lot in this episode. And in honesty, we need to and can do better.
LJ recommends that job-seekers know the 'why' behind their Curriculum Vitae and that recruiters stop changing people's CV.
Check out the full episode for more insights into bringing the human back into the hiring experience.
This episode is brought to you by Leap Consulting Solutions. Check out their best-selling course, Supercharge your Desk with AI.
Please rate, review, and share the episode whenever you tune in.
You can follow the podcast at www.yoepodcast.com to stay updated on any of our updates.

Clean Data: A Foundation for Effective Automation, Reporting, AI & Hiring with Danny Ashraf
Welcome to another episode of the You Own the Experience Podcast, where your hosts, LJ and Rob, bring their unique blend of humor and expertise to the complex staffing world. This week, we're thrilled to welcome Danny Ashraf, the staffing savant from Monster, to unpack the critical topic of job and candidate data accuracy.
Key Discussion Points:
- Why your data's quality is the linchpin for AI (including ML & GPT technologies), automation, and insightful reporting.
- The direct impact of your job descriptions on attracting quality candidates – and how "lazy" listings can lead to lackluster results.
- Expert insights on data enhancement with actionable tips and innovative tools, featuring Kyloe's Data Tools, to ensure your records remain optimal.
Exclusive Insights: Danny shares his seasoned perspective on staffing strategies, shedding light on how the right data practices can transform your recruitment outcomes from crafting compelling job descriptions to leveraging the latest tech.
Thank you to Leap Consulting Solutions for sponsoring this insightful journey into data-driven recruitment success.
You can tune in now to revolutionize how you attract top talent.
Remember to elevate your hiring game by subscribing, rating, and reviewing. Plus, for the latest buzz and bonus content, follow us at www.yoepodcast.com.

BOO! Planes, Trains, and Automobiles - A story of ghosting candidates & onboarding friction with Brad Heber
This week, LJ and Rob welcome Brad Heber, Co-Founder of Vetty, the Hiring Acceleration Platform, to discuss the pivotal role of seamless credentialing and onboarding to fast-track revenue and reduce attrition (Ghosts )
The growing demands on talent and onboarding teams hinge on one crucial factor: the candidate's speed of action. Brad shares the ethos around candidate-centric design, the power of tight messaging, & the impact of 10K drug & occupational health clinics at your fingertips. (Hint: It's 33 Hours, even if your candidates live in Boston and ride mass transit).
This episode is sponsored by Leap Consulting Solutions.
Please don't forget to rate, review, and share the episode on your preferred platform, and stay updated on all podcast news at www.yoepodcast.com.
About Brad:
Brad Heber is a solution-focused entrepreneur and the Co-Founder of Vetty, the groundbreaking Hiring Acceleration Platform. With a passion for redefining the way organizations activate talent, Brad has been at the forefront of innovation in the Staffing and Talent Acquisition space. His expertise in onboarding workflow design, offer-to-active automation, and clinical strategies has made a significant impact on industrial & healthcare staffing. Brad's leadership at Vetty reflects his commitment to revolutionizing the hiring process with modern talent strategies that deliver major ROI

Key Trends from the Voice of the American Worker survey with Ziba Alizadeh
This week, LJ and Rob sit down with Ziba Alizadeh, Market VP at Remx, an Employbridge company.
EmployBridge surveys the professional vertical every year to find out what's important to them.
The key trends for 2023 are:
1. Turnover is costly
2. Worker Satisfaction matters
3. Workers wanting flexibility in where they work (remote/hybrid) 4. Productivity with AI
5. Upskilling/ReskillingThe trio breaks down the trends and provides additional insights from the survey.
This episode is brought to you by Leap Consulting Solutions. Please rate, review, & share the episode wherever you tune in.
You can subscribe for all of our updates at www.yoepodcast.com

Being the Talent Again with Andrew Hill
This week LJ and Rob sit down with Andrew Hill, former Founder & Editor and chief of Staffing Monthly.
Staffing Monthly was acquired recently so Andrew is now on the hunt for a new role and we have a bone to pick with recruiters.
Andrew shares his current experience in this job hunt and his initial feedback was it is way too transactional.
The trio offers lots of ideas on how to improve the candidate experience including:
- tracking your time to respond to candidates & your contacts along with your time to fill.
- use automation and AI to help you send reminders to your candidates.
- and generally, be an empathetic human
This episode is brought to you by Leap Consulting Solutions.
Please remember to rate, review, & share the episode.
You can follow all of our updates at www.yoepodcast.com

Staffing World 2023 Takeaways
This week, LJ and Rob recap the American Staffing Association's Staffing World 2023 conference.
The show kicked off for the dynamic duo with Thrive Live, where over 250+ ladies in the staffing industry met to learn to advocate for each other.
Coach K did an incredible job of talking all things leadership, team building, & culture.
We wrapped the show off with an impactful keynote by IBM's Paul Zikopoulos on Generative AI. Paul like LJ knows that AI will not take your job, but someone who uses AI will.
PS Send us a video of taking the Lady Leader Pledge which we posted in the middle of the episode and the actual pledge is below
"I commit...to one deliberate act a day...to help another woman rise."
Thank you to our sponsor Senegal Software.
Please remember to rate, review, & share the episode wherever you tune in and you can follow us for all our updates at www.yoepodcast.com

Should I Stay or Should I go with Megan McCann
This week LJ and Rob are joined by Megan McCann to discuss how she conducts 'Stay' interviews with her team.
Megan started conducting stay interviews during the Covid Lockdown when her team was remote and she continues the practice now.
The crew focused on how things like 'Stay' interviews help build remote or hybrid culture.
The trio also hits on:
1. Retention Culture
2. Remote Culture and the different versions in the workplace now
3. The importance of Creating Culture remotely
You can connect with Megan on Linkedin and here's the post that sparked this conversation.
This episode is brought to you by Senegal Software & Leap Consulting Solutions.
Please rate, review, and share the episode whererever you tune in.
And you can follow the podcast at www.yoepodcast.com

ClearEdge Rising with Leslie Vickrey & Ashley Andersen
This week LJ and Rob are joined by ClearEdge Marketing's Leslie Vickrey and Ashley Andersen.
This year, CleargEdge launched a leadership and career accelerator for women in recruiting and HR tech, ClearEdge Rising
ClearEdge Rising is an intentional opportunity for women in our industry to learn, network, & grow.
LJ and Rob are on a mission to help women rise in general, so of course, we will highlight this program.
Cohort 1 launched earlier this year, and Cohort 2 is launching soon.
If you are a woman in the industry and looking to improve your leadership chops, or if you are a leader and you have incredible female talent in your business that you want to level up...
You can schedule time with Ashley via the link below.
Learn More about ClearEdge Rising
Thank you to our sponsors, Senegal Software and Leap Consulting Solutions.
Remember to rate, review, and share the episode wherever you tune in especially if you want us to continue to grow the show.
You can subscribe to get all of our updates at www.yoepodcast.com

The Benefits of Keeping your Tech Stack Simple with Kyle Schwarz
This week LJ and Rob sat down with Kyle Schwarz, Sr. Executive at Senegal Software.
The trio sat down to discuss everything surrounding digital transformation initiatives.
Things like:
The overwhelming amount of technology in the market
Managing emotions during change
Common Mistakes to Avoid
Configuration > Customization
This episode is brought to you by Leap Consulting Solutions & Senegal Software.
Remember to rate, review, & share the episode wherever you tune in.
You can subscribe for all of our updates at www.yoepodcast.com

Continuous Software Implementation with Holly Langley
This week on the podcast, LJ and Rob sit down with Digital Transformation expert, Holly Langley.
Holly recently launched her own consulting business in the UK. Her goal is to help your firm with its Digital transformation journey.
Holly teaches firms the Continuous Software Implementation methodology. TL:DR you are never done implementing a software or process.
This episode is full of success stories and common sense ways to get the most out of your software and teams.
Check out the episode to learn more and if you need a shot of confidence to launch your own business, Holly is a must meet.
This episode is brought to you by Leap Consulting Solutions.
Remember to rate, review and share the episode.
You can subscribe to the YOE Podcast Newsletter at www.yoepodcast.com

3 tips to Setup your Recruiting Website for Inbound Marketing with Janet Bartoli
This week LJ and Rob sat down with Janet Bartoli, Found of Bartoli Consulting.
Janet and her team focus on helping recruiting & staffing companies use inbound marketing to attract top talent & clients.
Janet believes the first step for inbound is to get your website set up for success.
Here are Janet’s three tips:
1. User Experience - Navigational ease and logical user interface that transforms users into customers seamlessly & immediately informs the visitor who you are and who you help.
2. Visibility - An invisible website is as good as a nicely designed paperweight. If search engines can't find you, you're pouring money down the drain. How? Get Google Search Console set up and have a full technical and content audit and analysis done by an SEO professional.
3. Lead Capture - Your 5-page site with one contact form? It's a relic. Multiple contact options pave the way for more potential client interaction.
Bonus Tip: A content strategy that wins searchability once the new Google Search Generative Experience rolls out next year.
If you want to learn more, follow Janet on Linkedin or DM on the platform.
This episode is brought to you by Leap Consulting Solutions.
Remember to rate, review, & share the episode wherever you tune in.

Sales Basics with Anna Frazzetto
This week LJ and Rob sat down with a podcast veteran and a friend to the podcast, Anna Frazzetto, CRO of Airswift.
The crew sat down to tackle three basics of sales in our current economy.
1. Have a Sales Methodology
2. Right now, focus on your current logos & both Anna and our friend Todd Bavol mentioned being three deep & 3 Wide on both sides of the idea.
3. Stop the poor automated outreach via email & especially on Linkedin. Do some research, be thoughtful, & be relevant
In line with #3, you can use AI to help you be relevant and Anna & LJ are high on Google Bard vs ChatGPT. Keep Security in mind and prompt the AI not to use PII.
This episode is brought to you by Leap Consulting Solutions.
Please rate, review, & share the episode wherever you tune in. You can follow the podcast at yoepodcast.beehiiv.com

Staffing Snacks highlighting LJs 2023 Courses
This week, Rob and LJ sit down to discuss what courses Lauren offers her clients this year.
In order of popularity:
1. Supercharge your Agency with aI
2. Social Selling for Staffing on Linkedin
3. Digital Transformation Masterclass for Leaders
If you are interested in learning more, ping LJ or Rob on Linkedin or email Lauren at Lauren@leapconsultingsolutions.com

SaaS Sales in Staffing with Rolf Kramer
In this week's episode, LJ and Rob sit with Rolf Kramer, VP of Sales of The Ash Group.
Rolf joined the Ash Group to modernize their GTM strategy and outlined a few key points of his strategy for the podcast.
Here's what Rolf shared:
1. Utilize SDR/BDRs to set up meetings
2. Build a world-class tech stack (including things like Salesloft, Lusha, and Sales Navigator)
3. Create a clear career path for the SDR/ BDRs
Check out the episode to learn more.
This episode is brought to you by Leap Consulting Solutions, Inc.
Please remember to rate, review, & share the episode wherever you tune in, and you can follow all of our updates at yoepodcast.beehiiv.com

5 Tips to get Back Office Digital Transformation Right with Erin Pittman
LJ and Rob sat down with Erin Pittman of Leap Consulting Solutions this week.
Erin is Lauren's back-office expert at Leap Consulting
So we asked Erin to share her top 5 tips for back-office digital transformation.
Erin's 5 Tips for Implementing Back Office
1. Consider all of your Personas (front office & back office)
2. Make sure your Back Office team is in the room when you evaluate new tech
3. Know the Business Impact of a Back Office digital transformation a. pay data validation will be moved up to the front office
4. Avoid Jan 1st go-lives (don't go live on day 1 of your new financial year)
5. Understand the integrations between systems because there is no transformation without integration
This episode is brought to you by Leap Consulting Solutions.
Please Rate, Review, & Share the episode and follow us on Linkedin or subscribe to our newsletter at yoepodcast.beehiiv.com

Earn the Right with Tim "Coach" Wellmaker - Replay
In this week's throwback episode, we go back to May 2020 when Rob sat down with Tim "Coach" Wellmaker to discuss a different way to make sales.
Coach believes and teaches, 'You can't ask someone for their business until you've earned the right to ask.
The TL:DR is coach believes in cold calling, but he strongly believes investing in your community is the best way to drive long-term growth.
With a few football metaphors sprinkled in, Coach explains how to operationalize a community-based model by: 💡Forging relationships over years of consistent service to and engagement within your community 💡Building a sense of service into your organization 💡Tying your engagement model to KPIs, such as monthly performance by account reps This episode is brought to you by Leap Consulting Solutions.
Please rate, review, and share the episode wherever you tune in. And you can follow the podcast on Linkedin and at yoepodcast.beehiiv.com

From Outbound to Inbound with Brian Cunningham - Replay
This week we throw it back to July 2020 and Rob's conversation with Brian Cunningham, Managing Director at Allen Rec in Dublin.
Brian was tired of his recruiters having unproductive days leaving 100 voicemails and emails.
That's why Allen Recruiting decided to enhance its recruiting process.
By adding technologies like Bullhorn Automation and Calendly to their tech stack, recruiters could send automated emails to candidates and prioritize their personal outreach to those more likely to engage.
Brian & Rob also cover:
- Allen Recruiting's successful framework
- The importance of data quality for successful automation in recruiting
- The Future of Staffing and the remote-work Culture
- Digital transformation is a necessity in the age of COVID-19
This episode is brought to you by Leap Consulting Solutions.
Please rate, review, and share the episode. You can follow us wherever you tune in.

Think like a Marketer with Jessica Rowen - Replay from April 2021
This week, we throw it back to Rob's conversation with Jessica Rowen, Marketing Director of Talent World.
We dive into the increasing need for recruiters to wear a marketing hat.
No longer simply a cog in the staffing machine, platforms like LinkedIn have made recruiters themselves develop their brands, and forward-thinking firms are pushing their team members to leverage what is proving to be a powerful new approach.
We also chat about :
- How automation can help to ensure recruiters have enough time to level up in marketing.
- The three main areas of focus for firms who want their teams to be more marketing-savvy.
- The similarity between the sales funnel and the hiring process.
This episode is brought is brought to you by Leap Consulting Solutions.
Please rate, review, and share the episode and follow us wherever you tune in.

Ask Lauren from April 2021 Replay
In this Ask Lauren from April 2021, we discuss different strategies for finding talent in diverse places.
The talent shortage hasn't improved since 2021, and getting creative is still essential.
Let us know what you think about the strategies and if you have thought about or have used anything we mentioned.

Cybersecurity Must Dos for your Company with David Rubin
In this week's episode, LJ and Rob sit down with David Rubin of CubeX Group to review his cybersecurity must-dos.
The overall theme is cybersecurity is complex, and we need to be as prepared as possible to be ready when things happen because they do.
We cover tips to handle:
1. Zero Day Exploits
2. Email Phishing
3. Attachments
4. Encryption
5. RAAS - ransomware as a service
Honorable mention: Man in the Middle Attacks
Again cybersecurity is hard; educate your team, be prepared, and use tools to help.
Thanks to our sponsors Kyloe Partners & Leap Consulting Solutions.
Please rate, review, share the episode, and follow us wherever you tune in.
You can also subscribe to our newsletter at yoepodcast.beehiiv.com

Educate, Train, Inform, & Engage with Hamish Stephenson
This week LJ and Rob welcome Hamish Stephenson, Founder & CEO of Selr.io, to the show.
Hamish is on a mission near and dear to the crew's heart as he focuses on making EQ and killer discoveries the superpower of your recruiting & sales teams.
The trio also covers:
💡the need to be consultative vs. transactional
💡why recruiters should learn how to run SaaS style discover calls
💡the superpower that is EQ & Empathy for any sales role
This episode is brought to you by Kyloe Partners & Leap Consulting Solutions.
Remember to rate, review, & share the episode, and you can follow us wherever you tune in.
You can also follow our newsletter at YOEPodcast.beehiiv.com
About Hamish:
Hamish is the Founder & CEO of Selr.io, a sales training and recruitment company specializing in serving the staffing, recruitment tech, and SaaS industries. With over a decade of sales experience, he has become a respected leader in the field, leveraging his expertise in recruitment and SaaS solutions. Starting as a door-to-door sales rep, Hamish stood out by employing innovative selling techniques and achieving success in competitive markets. He has built and scaled sales teams at multinational organizations, played a crucial role in driving growth as the USA Head for a recruitment tech SaaS startup, and now leads Selr.io. His mission is to revolutionize the sales industry by integrating sales training and recruitment, focusing on the human element and emotional intelligence. Through comprehensive solutions, Hamish empowers sales teams to excel, envisioning a future where every sales professional has the tools for unparalleled success. His achievements and forward-thinking mindset have earned him widespread recognition, and he serves as a thought-leader in the staffing industry. Outside of work, Hamish explores new ideas, embraces emerging technology trends, mentors emerging sales talents, and continues to revolutionize the sales landscape through his passion and dedication.

The Most Effective Way to Differentiate Your Staffing Agency with Brian Vesce
This week on the podcast, LJ and Rob welcome industry veteran Brian Vesce to the show.
Brian & the crew explain practical and simple ways to differentiate your recruitment brand.
The trio also breaks down:
💡That trust & relationships are the things that get you hired
🤷♂️Job descriptions and resumes are part of the problem in ineffective hiring
🚀Technology improves all of your brand experiences; use it well.
This episode is brought to you by Kyloe Partners & Leap Consulting Solutions.
Please rate, review, & follow the show wherever you tune in.

Sales enablement, client focus, and the future of work: Key takeaways from Bullhorn Engage 2023
Lauren and Rob recap Bullhorn Engage Boston 2023 this week and share their main takeaways.
LJ started the conference with a standing-room-only masterclass on Building your Tech Stack.
The conference had some key focuses:
🤖 GPT and Automation dominated the conversation, and Bullhorn shared their new AI solution.
🚀 There were talk tracks to focus on all 3 of your customers: your team, your clients, & candidates
💡 Data integrity and a single source of truth is on everyone's mind.
You can check out Bullhorn's recap via the link here -->https://www.bullhorn.com/blog/highlights-from-engage-boston-2023/
This episode is brought to you by Kyloe Partners, which has an incredible tool to improve your data integrity & Leap Consulting Solutions, which is the #1 provider of tech stack creation and adoption.
Please rate, review, share the episode, and follow us wherever you tune in.

What's in our Tech Stack
In this Staffing Snacks episode, Rob and LJ share all the technologies we use to run:
- The YOE Podcast
- Leap Consulting Solutions
- 3DIQ
- Rob & LJ's personal brands
Next week LJ will lead a Tech Stack building Workshop at Bullhorn Engage Boston 2023. So we wanted to share all the stuff the crew uses on a day-to-day basis.
This episode is brought to you Kyloe Partners & Leap Consulting Solutions. Remember to rate, review & share the episode and follow us wherever you tune in.

Revolutionizing Recruitment: The Power of Platform in Recruitment with Matt Comber
In this week's episode, LJ and Rob continue their month-long focus on Building a Staffing & Recruiting Platform.
Industry veteran Matt Comber, CEO at SourceFlow, joins the dynamic duo.
Matt is passionate about ensuring all of our marketing, sales, & recruiting data live in one system aka your Platform.
All that data in one spot makes for a better experience for your employees, your candidates, & your customers.
Plus, you can power Machine Learning & Automation better.
The trio ends the conversation talking about a role in SaaS businesses, Revenue Operations or RevOps, the person or team responsible for breaking down business silos and helping you generate. and protect revenue
Check out the episode to learn more.
Thank you to our sponsors Leap Consulting Solutions & Kyloe Partners.
Please remember to rate & review the episode and follow us wherever you tune in.
You can also keep up with all of our updates via our newsletters at https://yoepodcast.beehiiv.com

Tech Stack and Training: The Winning Combo for Staffing and Recruiting with Kortney Harmon
In this week's episode, LJ and Rob welcome Kortney Harmon of Crelate to the podcast.
The trio discusses continuing this month's conversation on building a platform from the training & development lens.
Kortney's quote can best sum up the conversation:
"As a staffing and recruiting industry principal, I've seen firsthand the impact of investing in technology and training. It's not just about attracting and retaining top talent; it's about creating a positive work environment and achieving better outcomes."
The training trio also talks about:
🚨The danger of shadow processes in your team's workflows
🎉Honoring everyone's learning style when thinking about training and development
💡The importance of road mapping your tech stack & your people's career paths in your organization
This week's book recommendation is Joanie Bily's new book, Dive in D.E.E.P.
Check out the episode to get all the insights.
This episode is brought to you by Kyloe Partners & Leap Consulting Solutions.
Please remember to rate, review and follow the episode whenever you tune in and subscribe to our newsletter for our exclusive content. https://yoepodcast.beehiiv.com About Kortney:
Kortney Harmon is a staffing and recruiting industry principal at Crelate with over 12 years of experience in the talent industry. As a results-driven talent industry professional, Kortney has trained thousands of front-line recruiters and worked closely with hundreds of business owners and executives to develop and execute effective sales and recruitment strategies. She is also the host of the Full Desk Experience podcast, where she shares her unique perspective on the industry and provides valuable guidance to listeners seeking to overcome growth blockers and achieve success.

The Benefits of Data Integration: How Platforms Can Improve Decision-Making with Brad Owens
In this week's episode, Lauren and Rob chat with Brad Owens, Recruitment Consultant at Salesforce.
The trio discusses the importance of staffing and recruiting businesses on a platform.
They emphasize the benefits of having all data in one place on a platform to make informed decisions and provide valuable services to clients and talent.
Brad Owens provides real-life examples of how platforms like Salesforce can benefit businesses, and he emphasizes the importance of having a single platform to manage all interactions.
Brad's book recommendation is Power Questions: Build Relationships, Win New Business, and Influence Others by Andrew Sobel & Jerold Panas.
Rob mentions the book Stop Asking Questions by Andrew Warner.
This episode is brought to you by Kyloe Partners & Leap Consulting Solutions.
Please remember to rate, review, & share the episode wherever you tune in & register for our growing newsletter at www.yoepodcast.beehiiv.com

The Importance of Community - Panel Discussion from 2021
This week's episode is a replay of a Community Building episode we did in 2021. LJ and Rob are still bullish on the importance of building a community with your talent and current customers.
Rob was joined by Monica Rojas of the Upstream App, Kyle Hagge of Morning Brew, & Vanessa Calas of Ocean's DAO to discuss tips and tricks to build a sustainable and member-focused community.
The quartet emphasizes:
💡 The need to find a "wolf pack" or group of people who can keep you accountable and engaged in building the community.
🎉 The benefits of having a community, such as building brand loyalty and creating a sense of belonging for members. 🚨The importance of listening to feedback and creating content relevant to the community's needs.
Vanessa also highly recommends David Spinks' book, The Business of Belonging, and the group recommends several great community-building tools.
This episode is brought to you by Kyloe Partners & Leap Consulting Solutions.
Remember to rate, review and share the episode and give us a follow on Linkedin and follow our newsletter at https://yoepodcast.beehiiv.com/subscribe

Bullhorn's GRID 2023 Takeaways with Gretchen Keefner
In this week's episode, LJ and Rob are joined by Gretchen Keefner, SVP of Global Enterprise at Bullhorn.
The trio covered the four main takeaways from Bullhorn's 2023 GRID Industry Trends Report.
Over 2,000 respondents participated, and these are the 4 main takeaways.
1. High Performing firms leverage technology to achieve tremendous growth
2. Top Performers are doubling down on Digital Transformation in 20233
3. For the first time in 6 years, developing new clients is the #1 priority
4. The labor market remains tight, and firms are actively developing talent pools in response.
This episode is brought to you by Kyloe Partners & Leap Consulting Solutions.
Please rate, review & share the episode wherever you tune in.
About Gretchen:
Gretchen Keefner is the SVP of Bullhorn’s Global Enterprise business, responsible for the growth of the company’s largest and most strategic customers. Gretchen has been a leader in staffing and recruiting technology for the entirety of her career. She serves on the Women In Leadership Council for the American Staffing Association and is an active mentor through ASA and Chicago Innovation.

Servant Leadership with Natasha Lee - Replay
Last year, Robert Mann and Lauren B. Jones sat down with Natasha Lee, CEO of Floyd Lee Locums, a national physician staffing firm.
Natasha gave Lauren and Rob a masterclass on how to win the war on internal talent and how servant leadership works to build an incredible culture.
The dynamic trio also discussed: 🎉How Floyd Lee purpose-built its culture 🎉 Benefits of a strong & positive culture 🎉The power of DE & I in your business 🤯Lauren's lady crush on Natasha Natasha's book recommendation is Seth Godin's What to Do When It's Your Turn.
This episode is brought to you by Leap Consulting Solutions & Kyloe Partners.
Please remember to rate, review, & share the episode wherever you tune in

Make the Match with Michael Nguyen
In this week's episode, LJ and Rob highlight a newer Marketplace partner, Opus Match.
The crew sat down with CEO & Co-Founder Michael Nguyen to learn about building talent marketplaces & matching technology.
The conversation focuses on:
💡Curating Experiences to create incredible experiences. 💡Real uses of Machine Learning, especially around behavioral data 💡Opus Match focus on being the matching technology and integrating with other partners to create more win.
This episode is sponsored by Kyloe Partners & Leap Consulting Solutions. Remember to rate, review and share the episode. We grow when you tell others about the show.
PS. Rob turns 40 this weekend, so we will not have a new episode on Tuesday, April 11th.
PSS. The crew, Michael, and a few other Bullhorn Marketplace partners will be in Boston a day early (Tuesday, May 30th) to go to the Reds vs Red Sox game at 7 pm...And hopefully, play Pickleball on the afternoon of May 30th; more details to come on Pickleball.

Win on Linkedin with Clark Willcox
In this week's episode, LJ and Rob sit down with Clark Willcox, CEO of the Digital Recruiter.
Clark and the Digital Recruiter help agency recruiters leverage Linkedin to attract talent and improve sales.
Clark stated that the crew agrees that recruiters spend a lot of their time recruiting on Linkedin.
They don't create content to attract the right talent.
Saying the quiet part out loud, this is a conversation about 'building your Personal Brand'
If you want to learn more about the Digital Recruiter, check out the digital recruiter on Linkedin.
This episode is brought to you by Kyloe Partners & Leap Consulting Solutions.
Remember to rate, review and share the episode wherever you tune in.

SIA Executive Forum Live with Matt Dichter
This week's episode is a replay of our live event at SIA Executive Forum 2023. We sat down with Matt Dichter, VP of Sales of Staffing Engine.
The crew covered the following:
💥celebrating International Women's Day
💡 Chatbot and Conversational AI use cases
💡 Automation and its impact
☀️the future work post-pandemic
*This was recorded live.
Thank you to our sponsors, Kyloe Partners & Leap Consulting Solutions, and to Staffing Industry Analyst.
Please rate, review and share the episode wherever you tune in.

Reigniting the Executive Focus on Sales with Todd Bavol
In this week's Staffing Snacks episode, LJ and Rob catch up with Todd Bavol, CEO of Integrity Staffing Solutions to discuss on Integrity has brought their leaders back into the sales playbook.
Todd shares:
🏹Bringing your leaders back into sales meetings
🏹Increased sales headcount
🏹 Back up sales with nearshore or offshore SDRs.
This episode is brought to you by Kyloe Products & Leap Consulting Solutions.
Please rate, review, & share the episode wherever you tune in.

Change Management is your friend with Amy Yackowski
This is the final episode in our month-long exploration of team building and company culture.
Lauren and Rob sit down with Change Expert Amy Yackowski of Painted Porch Strategies.
📢The trio covers what you need to think about when you consider a change.
Things like Change readiness, preparation, and continuous training.
💡70% of change initiatives fail so make sure you take notes, so you are not another statistic.
Thank you to our sponsors Leap Consulting Solutions & Kyloe Partners.
Please remember to rate, review, and subscribe to the episode. And when you see someone who is going through change send the episode their way.

The ROI in Learning & Development with Mairin Breault
In this week's episode, LJ and Rob sit down with Mairin Breault, Founder of Boon Holland, to talk all things Training & Development.
The trio sits down to discuss the massive benefits of a consistent training and development department.
And discuss things like:
💡How to measure L & D's ROI
💡 Why you should invest in not laying off your Learning & development in hard times
💡 the fact that training is an ongoing thing, not initial onboarding
💡 The psychology of change management
This is the 4th of 5 episodes on Culture & Team Building.
Thank you to our sponsors Leap Consulting Solutions & Kyloe Partners.
About Mairin & Boon Holland:
Mairin Breault started her career with a global player in the executive search industry. Working her way through the ranks, Mairin quickly became one of the top producers in the company. Mairin then joined one of New York City's largest privately owned firms, where she successfully built a desk before getting her MBA in London. Upon returning to New York, she moved to the corporate side of recruiting, heading up talent acquisition, training and learning & development.
Mairin is the founder of a talent consultancy focusing on talent acquisition, search technology, and recruiting strategy.

The Future of Hiring & Team Building with Adam Posner
In this week's podcast episode, LJ and Rob chat with Adam Posner of the POZcast.
The trio continues this month's focus on Company Culture & Team Building.
Through his recruiting businesses, Adam works on the intersection of Web2 & Web3.
So, he is one of the best people to ask about the future of recruiting & work.
The conversation covers the following:
💡 Web2 vs Web3
💡 Fractional and Outcome-based Hiring
💡 Why you shouldn't fire your recruiters during tough times
💡 Our love for the Golden Girls
This episode is brought to you by Kyloe Partners & Leap Consulting Solutions.
Please rate, review, & share the episode wherever you tune in.
About Adam:
Adam Posner is the Founder and Managing Director at NHP Talent Group– a boutique NY-based staffing firm specializing in talent acquisition for Senior-level roles within: Digital Marketing, Media, Product and Content Creation at Start-ups, Creative Agencies, and Brands.
He is also the Co-Founder of Probably Nothing Talent, which specializes in recruiting talent for Blockchain, Crypto, and NFT brands, focusing on roles across Product, Development, Marketing, Partnerships, and Creative.
He also hosts ThePOZcast– showcasing experts to help you harness your inner tenacity to drive your life and career forward.
Prior to pivoting into the world of recruiting, Adam spent 15 years working within the NYC advertising and marketing industry.
He has led account management and digital strategy at American Express, SIRIUS XM, and digital ad agencies in NYC like VaynerMedia and EP+Co for major Clients like Verizon, Pepsi, and British Airways. This has instilled in him a unique perspective when working with candidates to understand their Career DNA and ensure a good fit on both sides of the recruiting equation. In addition, he brings expert advisory around the Talent Acquisition process, employer branding, and recruitment operations.
He has built a strong reputation by always prioritizing relationships while balancing his Client's business needs and Candidates' career goals. Adam is truly a power connector. He identifies opportunities and synergies and connects the dots.

Building a Winning Sales Culture with Jenn Hartenbach & Keith Weightman of Bullhorn
In this week's episode, LJ and Rob sat down with Jenn Hartenbach & Keith Weightman of Bullhorn's National Account Teams.
Jenn & Keith have worked together for 9 years, including multiple promotions for both.
Their combined teams, led by SVP Donny Payne, have created so much value for their Staffing & Recruiting customers, which has led to their team's incredible success.
The crew talks a lot about how to build a sales culture with diverse skills & talents.
They also cover the following:
- Knowing your team's strengths & weaknesses
- Trust & transparency
- Tips to keep your momentum going
This episode is part of our month-long exploration of Company Culture.
This episode is brought to you by Kyloe Partners & Leap Consulting Solutions.
Please remember to rate, review, & share the episode.

Create a Winning Culture, Get Results with Steve Wasik of IG Compass
In this week's episode, LJ and Rob sit down with Steve Wasik, VP of Culture & Strategy at Insight Global Compass discuss building a winning culture.
You will hear how IG hired 1,600 people in a year and had 1,100 churns by the end of the year. That was eye-opening for IG's new CEO Bert Bean, so he and a few senior leaders sat down and decided to build a purpose-built culture.
Take notes if you want to create a culture that attracts and retains excellent internal talent take notes.
Steve will drop many tips, tricks, and examples from IG's journey. A few ideas covered:
- The importance of connection and vulnerability to create a connection
- Culture is built like a habit and is a continuous process
- How you can learn about building culture from the show Ted Lasso
If you want to learn more about IG Compass, check out https://www.igcompass.com/ or message Steve or IG Compass on Linkedin.
This episode is brought to you by Kyloe Partners & Leap Consulting Solutions. Don't forget this month Billy Davis of Bullhorn joins Rob to do an exclusive workshop on Recruitment Automation, to register, sign up for ou newsletter at www.yoepodcast.com
As always remember to rate, review, & share the episode where you tune in.

Generation Opportunities for Staffing Sales from the World Staffing Summit
For this week's YOE Podcast, Staffing Snacks, LJ & Rob recap their session at the World Staffing Summit.
Erin Pittman joined the dynamic duo to discuss the Generational Opportunities for Staffing Sales.
With millennials now making up 75% of the workforce learning how millennials buy is table stakes.
The trio also discusses Gen Z ideas around how they buy.
For both generations, the below ideas are essential:
- Business & Personal values aligning
- Make it easy to understand what you do and how you do it on your website
- Be authentic
- Create Community
Let us know what we missed, and if you want to catch all the great sessions, you can do so at
https://hopin.com/events/world-staffing-summit-by-candidate-ly
Thanks to Candidate.ly for putting on a meaningful event.
This episode is brought to you by Kyloe Partners & Leap Consulting Solutions.
Please remember to rate, review, & share the episode. And don't forget to register for our newsletter to stay up to date on all our of exclusive subscriber events like this month's Recruitment Automation Workshop with co-host Rob Mann & Bullhorn's Billy Davis.

Staffing Snacks Celebrating Great Recruiters Top Rated 2022 H2
In our first Staffing Snacks episode of 2023, LJ and Rob sit down with the incomparable Adam Conrad, CXO at Great Recruiters.
Adam was excited to share the 'why' behind Great Recruiters Top Rated Award.
We also talk a lot about the power of getting feedback on your recruiters, salespeople, and operations folks and the impact it has on your business.
You can check out the full list of winners here --> Top Rated H2 2022
The verticals recognized are below:
- Healthcare
- IT/ Engineering
- Executive Search
- Commercial
- Professional
Please remember to rate & review the episode on Apple Podcasts and Spotify. And share it on whatever social channels you use.
Staffing Snacks are our short & impactful episodes of the You Own the Experience Podcast where we cover trending topics or celebrate the wins in the industry.

3 Traits for Leadership with Casey Jacox
In this week's podcast episode, Rob & LJ sit down with Coach, Author, and Podcast host, Casey Jacox.
The trio highlights the three characteristics of modern, effective leadership:
💡Vulnerability
💡Curiosity
💡Humility
Which Casey covers in his book, "Win the Relationship, Not the Deal."
The conversation weaves between great storytelling and many Ted Lasso references.
Remember to register for the newsletter to stay current on all the impactful events.
This episode is brought to you by Kyloe Partners & Leap Consulting Solutions.
Please remember to rate, review, & share the episode to help us continue to grow.
Casey's Bio:
"Win The Relationship; Not the Deal" - https://amzn.to/3ek4Rqn
The Quarterback Dad Cast – Podcast - https://www.caseyjacox.com/podcast
With more than 25 years of business experience, Casey's leadership helps companies emphasize building relationships and not just transactional business deals. He's a father, a husband, a coach, a podcaster, a speaker, and a business leader who is the same person in and out of work. Over his entire career, adversity has always made him stronger. Casey is blessed to have a curious mind and a positive attitude, as he still looks at life through the eyes of an optimist. While at Kforce, Casey was the number one sales rep nationwide for ten years consecutively before becoming President of Client Strategy and partnerships. In that role, Casey played a crucial role in driving a sales transformation and providing executive-level support for large customers. In March of 2019, Casey left Kforce as the firm's all-time leading salesperson in the nearly 60-year company history to begin writing his debut non-fiction book, "WIN the RELATIONSHIP – Not the DEAL." His book has over 100 organic reviews on Amazon and is helping shape the way teams build relationships with their customers.
Casey is now the founder of Winning The Relationship, LLC, a consulting firm providing executive sales leadership and coaching. Additionally, Casey is the host of The Quarterback DadCast, a podcast that offers stories, advice, and wisdom for fathers looking to improve their leadership skills and emotional intelligence.
Casey is a passionate networker who has intense energy for building genuine, long-lasting relationships. Casey loves to empower people to achieve more than they think they can ever accomplish. He loves to laugh, serve others, and make those around him laugh; if we are not having fun, why do we go to work?
He loves to read, do old man CrossFit, play golf, and most importantly, spend time with his family.
Website: http://www.caseyjacox.com

2023 Staffing Leaders Predictions
In this week's episode of the podcast, Lauren and Rob sit down to recap our 2023 Staffing Leader Predictions
We asked 12 leaders what our industry can expect in 2023 and
LJ and Rob asked ChatGPT to summarize four pages of bullet points and turn it into a top 10 list.
Our contributors focused on things like AI, DEI, staffing tech, & ongoing economic uncertainty.
One leader mentioned our industry's incredible opportunity to gain respect and trust. Especially now that the world of work is shifting and retaining talent is essential to a business's success.
Check out the episode to hear our AI-generated top 10, and thank you to our list of contributors.
- Raymond Pennie of Kyloe
- Ericka Hyson, Leslie Vickrey, Lesly Cardec, and Sarah Schunk of ClearEdge Marketing
- Adam Sprecher of Salo
- Aaron Grossman of Talent Launch
- Katie Kelly of Ambrion
- Jack Copeland of Staffing Future
- Kate Rutheford of Advanced Group
- Keith Weightman of Bullhorn
To see the full list of predictions, register for our newsletter at www.yoepodcast.com
Thank you to our sponsors Leap Consulting Solutions & Kyloe Partners.
Please remember to rate, review, & share the episode wherever you tune in.

Talent Mobility with Tracey Parsons
In this week's episode of the podcast, LJ & Rob sit down with Tracey Parsons, CEO & Co-Founder of WORQDRIVE.
WORQDRIVE is all about Talent mobility & redeployment. WORQDRIVE is a much-needed tool in the World of Work today so we are excited to highlight for our audience.
Especially with all the layoffs in the last six months and the Great Resignation, so for this one, we went all in.
The trio talks about:
- why talent should own their career path, not their managers
- the barrier to internal employee mobility
- mobility is considerable for hourly employees as well as salaried
Here are Tracey's biggest takeaways for you:
- Employees don't want to leave; you made it too hard to stay!(94% want to stay)
- Control is an illusion that leaders have.
- Mobility is for everyone: line worker to C-Suite
This episode is brought to you by Kyloe Partners & Leap Consulting Solutions.
Please remember to rate, review & share the episode wherever you tune in.
And if you want access to exclusive workshops and content, register for our newsletter at www.yoepodcast.com

State of Recruitment Marketing 2023 with Jeff Staats, Lesly Cardec, & Jeff Pelliccio
Welcome to 2023 and the new and improved You Own the Experience Podcast or YOE Podcast, as Lauren and Rob often to it.
Let's kick off the year with our predictions and must DOs for Recruitment Marketing.
This year we sat down with 2 YOE veterans, Jeff Staats of Haley Marketing, & Jeff Pelliccio of Allied Insight. Our new panelist is a Staffing Industry Veteran, Lesly Cardec of Clearedge Marketing. The Quintet focused on the following:
- Ensure your basics are working; think website, email, social media, and reputation management.
- Automation does not make you modern, especially if your workflows, CRM data, and content strategy are not defined.
- Focusing on ROI which means possibly removing technology.
Everyone also thinks you must teach your sales folks to sell again. The last 2-3 years have been flush on jobs; they may be out of practice. Rob recommends checking out John Barrows, Morgan Ingram, & Keenan on Linkedin.
This episode is brought to you by Kyloe Partners & Leap Consulting Solutions.
The complete list of recommendations & predictions is in our newsletter. You can subscribe at www.yoepodcast.com
We are also launching exclusive content for newsletter subscribers, starting with Lauren's iconic Building a Tech Stack workshop on January 25th.
Remember to rate, review, & share the episode wherever you tune and let us know what you think of the new logo and branding.

2022 in Review: Looking back at our Recruitment Marketing Prediction with Kelli Schutrop, Jeff Staats, & Jeff Pellicio
In this week's episode, we look back at our 2022 Marketing Prediction episode. Robert Mann and Lauren B. Jones are joined by the triumvirate of Jeff Staats (CMO at Haley Marketing), Jeff Pelliccio (Founder of Allied Insight), and Kelli Schutrop (formerly Director of Sales & Marketing at PARQA now VP of Sales & Marketing at MadeCraft), all of whom bring deep and broad knowledge of the developing role of technology and evolving marketing strategy in the world of staffing.
Here the group chats about how the industry has quickly switched from being somewhat tech-phobic to perhaps overeager. Some firms are beginning to put the cart before the horse, seeing technology as a performance generator rather than the performance enhancer it’s designed to be. It’s time, they argue, to go back to basics.
Our expert five-piece chats about:
- The importance of finding tech that drives you toward your business goals
- The continued importance of processes and training in establishing a tech-friendly business base
- Why you should employ a quarterback to run your technology plays
- The effective use of goats in enhancing your personal brand
The podcast will be off on winter break from December 19th to the New Year!
This episode is brought to you by Kyloe Partners & Leap Consulting Solutions.
Please remember to rate, review and share the episode wherever you tune in.

Conference Season 2022 Wrap up Session
In this week's episode, Rob and Lauren recap their 2022 Q4 Conference season.
The dynamic duo also announce some new things for the podcast for 2023.
Lauren traveled for 9 weeks compared to Rob's poultry 3-week conference schedule. The duo participated on a panel on Staffing Tech at ASA's Staffing World. They also led a Build your Tech Stack workshop at TechServe Alliance.
This episode was recorded during a Linkedin Live session yesterday, 12/06/22.
This episode is brought to you by Kyloe Partners & Leap Consulting Solutions.
Please remember to rate, review, & share the episode as the podcast only grows when you guys share it.

Flexibility for your Recruitment Workflows with ASYMBL's Brandon Metcalf & Greg Symons
In this week's episode of the podcast, Rob & Lauren sit down with Brandon Metcalf & Greg Symons of ASYMBL. Brandon & Greg are long-time industry veterans who have both worked in Staffing & Staffing Tech.
Last month, they launched a new Salesforce app to help improve one of the biggest gaps: the flexibility of Recruitment workflows.
The crew talks about the recruitment journey for each type of staffing or corp HR team and how they all are different.
The team also covers:
📢 That Sourcing is really engagement
📢 Sources, Recruiters, & Sales all use the ATS differently
📢 How everyone is in sales
Brandon also has a fantastic podcast for entrepreneurs called Cash & Burn.
This episode is sponsored by Kyloe Partners & Leap Consulting Solutions.
Please remember to rate, review, & share the episode wherever you tune in.
Brandon Metcalf is a serial entrepreneur, investor, and advisor. He is also the host of the Cash & Burn podcast and is a Harvard Business School graduate. He has extensive experience creating, scaling, and leading global companies, with a deep understanding of building successful software companies on the Salesforce Platform. Currently, he is the Founder and CEO of multiple companies. Place, a software solution purpose-built for SaaS companies, natively joins the flexibility and automation of subscription management, revenue operations, and billing with financial forecasting, cash management, and business analytics.
Greg Symons is the Founder and President of Blueprint Advisory and Asymbl. With over 15 years of experience working in both the staffing industry and building Salesforce Product Companies, Greg is focused on providing customers with effective solutions, built on Salesforce, to run their business.
Previous to his current positions, Greg ran the Global Enterprise Division at Talent Rover where he worked with some of the largest Staffing Companies in the world.
ASYMBL is an applicant-tracking solution that empowers companies to optimize recruiting with the power of Salesforce.
Blueprint Advisory is a software and product development outsourcing company focused on helping other companies build Salesforce-based businesses. Previous to his current positions, he was the President and Founder of Talent Rover, an operating software for the global staffing and recruitment industry, which he scaled to the 9th fastest-growing software company in America in 2017 (Inc. 500) and was successfully acquired in March 2018.