Rock It Live: Real Business Talk
By Chris Vaglio
Rock It Live: Real Business Talk Jun 20, 2023
Creating Impactful Stories for Change: Jason Ellinger (Bear & Bowler Productions)
In this episode of the Rock It LIVE Podcast, Chris interviews Jason Ellinger, co-founder of Beard and Bowler Productions, a company specializing in storytelling through video production.
Part 1: The Power of Storytelling Jason begins by discussing the power of storytelling and how it can be used to connect with audiences on a deeper level. He shares an impactful story about a man named Willie, whose life was transformed by an urban farming program. This story was used as part of a fundraising campaign for the nonprofit City Green. Jason emphasizes the importance of authenticity in storytelling and how it can evoke emotions and inspire action.
Part 2: The Art of Video Production The conversation then shifts to the art of video production. Jason explains the basic elements of storytelling and how they remain constant regardless of the medium. He also discusses the differences between commercial and nonprofit video production, particularly in terms of measuring success. For nonprofits, success is often measured by the impact of the video on fundraising efforts. Jason also shares insights into the challenges and rewards of working with nonprofits, emphasizing the importance of strategic planning and the use of video as a powerful tool for fundraising and advocacy.
Part 3: Snackable Content and Favorite Stories In the final part of the interview, Jason introduces the concept of "snackable content" - shorter pieces of content that can be used on various platforms to engage audiences. He shares his favorite types of stories to tell, which are real people's stories that show a radical transformation. Jason also shares his journey into video production, starting from his high school days taping games to his fascination with the many facets of video production.
For more information, check out Beard and Bowler's website or connect with Jason on LinkedIn.
Watch the VIDEO VERSION of this episode -https://youtu.be/JTDk7_NT9ew
Connect with Chris Vaglio - https://campsite.bio/chrisvaglio
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Unlocking Your Purpose Through Joy: Joy Strategist, Erica Lasan
On this episode of Rock It LIVE, Chris interviews Erica Lasan, a joy strategist and founder of JOYrney™ to Purpose. Erica shares her personal journey of discovering joy and how it led her to start her business. She defines joy as more than a feeling, but also a tool that can be used to convey value, articulate value, and guide individuals in their pursuit of purpose. Erica also talks about her three-step process for rediscovering and committing to one's purpose through joy. As a creative professional and entrepreneur, Erica shares her perspective on the messy process of building a business and the importance of having faith, being vulnerable, and asking for help. Listeners are encouraged to take away the message of faith always inspiring learning and to start their own journey to joy with Erica's guidance. Tune in to this episode to learn more about how joy can unlock a world of possibilities in your life and help you serve others better.
Watch the VIDEO VERSION of this episode - https://youtu.be/A2eBKDKu2gM Connect with Erica - https://www.ericalasan.com/ @QuEricaTV Listen to her podcast
Connect with Chris Vaglio - https://campsite.bio/chrisvaglio
Unleashing Creative Superpowers: David Jasse, Owner/Creative Director
"Making the world a better place, one creative story at a time." Welcome to another episode of Rock It LIVE: Real Business Talk Podcast. On this episode, show host Chris Vaglio sits down with friend and colleague, David Jasse of DMJ Studios. Chris and David dive into David's origin story, discussing how his passion for photography in college led him to a career in media and video production.
Fast forward over 25 years and GM J Studios has evolved from a video production company to a full-fledged agency, offering clients, not just video production but also branding and marketing services. Join Chris and David as they discuss their experiences and the trade secrets of creative professionals in the world of media and video production.
Here's what we cover with David Jasse in this episode:
1. How to Transition from Engineering to Television and Video Production
2. The Art of Storytelling in Communications and Marketing
3. Balancing Dreams and Practicality in Business and Creative Ventures.
David Jasse is a broadcast television expert and creative director of DMJ Studios, a turnkey solution for clients' marketing needs. He has over 25 years of experience in the industry and specializes in helping nonprofits tell their stories in an emotional and impactful way.
- Connect with David - https://www.linkedin.com/in/davidjassedmj/
- DMJ Studios - https://dmjstudios.net/
- Connect with Chris - https://campsite.bio/chrisvaglio
If you'd like to set up a free consultation with Chris Vaglio and Rock It Growth Agency just use this link - https://calendly.com/chrisvaglio/45-minute-consultation-meeting
Connect with David - https://www.linkedin.com/in/davidjass...
DMJ Studios - https://dmjstudios.net/
Connect with Chris - https://campsite.bio/chrisvaglio
Crafting Stories that Connect: A Discussion with John Renz, Copywriting Expert at Prudential
On this episode of ROCK IT LIVE I had a conversation with John Renz, VP and Creative Director at Prudential and together we discussed his background and career. He talks about his love for writing and how he initially wanted to be an investigative journalist in college and eventually realized that advertising was the perfect blend of storytelling and creativity for him. He shares his experience working at Prudential and how it has evolved over the years.
Here are some highlights from our conversation:
- He works closely with Bridget Esposito, who was previously featured on the show
- How he fell in love with the craft of writing when he was young He initially wanted to be an investigative journalist in college
- Realizing that advertising was the perfect blend of storytelling and creativity for him
- The evolution of his role at Prudential He talks about the behind-the-scenes work that goes into creating marketing campaigns
- The difference between working at an agency versus in-house at a company
Connect with John on LinkedIn: https://www.linkedin.com/in/john-renz-8204a5/
John Renz leads the copywriting, messaging, positioning, advertising, and social media efforts for Prudential’s U.S. Businesses. Before joining Prudential, John led creative efforts for some of the world’s most respected brands, including MetLife, Dow Jones, The Wall Street Journal, New York Life, Lionel Leisure, and Johnson & Johnson.
John’s work, or work created under his direction, has earned numerous awards for creative excellence including Webby, Telly, PIMA, APEX, FCS, and the Ad Club.
Outside of great creative, his passions include useless trivia, relevant history, and bad jokes. He lives in New Jersey with his tolerant wife and two exceptional sons.
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The Compassionate Voice of Cannabis and Caregiving: Joyce Gerber on The Canna Mom Show
My guest on the show is Joyce Gerber, host of The CannaMom Show.
Connect with Joyce:
All Links: https://lnkd.in/g-s7_bje
LinkedIn: https://lnkd.in/gedsnZJd
Joyce Gerber is an attorney, advocate, and writer. She brings her exceptional organizational skills, patience, and compassion to the emerging cannabis industry. She is the creator and host of The Canna Mom Show where she is using her unique voice to change the narrative around cannabis and caregiving. When not advocating for cannabis normalization, Joyce is active with many community and civic organizations in Cambridge, Massachusetts, where she lives with her husband, children, pets, and several students from the Berklee School of Music.
In her spare time, she has managed a rock band, ran for a local political office, and likes to create beautiful quilts for friends and family. Joyce has degrees from Northeastern University, Tufts University, and Connecticut College. When asked to describe his mom, her son Josh said, “she’s a force to be reckoned with.”
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Podcast Guest Management 101: Tips and Tricks with Marc Ronick
On this episode of the show, my guest is a podcast producer, business coach, and business owner Marc Ronick. Whether you're a seasoned pro or just getting started, how to best manage your podcast guests is an important aspect of building a successful podcast.
Topics we'll be covering today:
✅ How to identify potential guests
✅ How to help your guests prepare
✅ How to engage with the guests so they shine.
Watch the video version of this episode on YouTube
About Marc With over 15 years of podcasting experience, Marc Ronick provides a unique perspective and understanding of podcasting, the podcast industry, and podcast audiences. From genres such as entertainment & news, medical & spiritual, and sports & politics, he has been a part of just about every type of podcast and every type of challenge. Podcasting is his passion and there is nothing more exciting to Marc than empowering a podcaster to go from a vision to reality.
👋 Connect with Marc Ronick- https://linktr.ee/ironickmedia
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Lessons in Leadership and Creative Direction: Bridget Esposito, VP & Creative Director ,Prudential
On this episode of ROCK IT LIVE my guest is Bridget Esposito, Vice President, Creative Director, U.S. Businesses for Prudential. We get into speaking all about her background, leadership, and how the role of being a creative professional has evolved.
Connect with Bridget: LinkedIn - https://www.linkedin.com/in/bridget-esposito-1613586/
About Bridget: As head of the creative and presentation teams, Bridget leads all internal and external branding and visual messaging for Prudential’s U.S. Businesses. Her teams are charged with supporting the business units and their customers by delivering marketing campaigns and experiences that help to inspire individuals to take the actions necessary to create and protect their financial wellness by saving for retirement, preparing for the unexpected, and managing their day-to-day finances.
Under her leadership, Prudential has earned more than 44 awards for creative, design, and communication excellence, from organizations including PIMA, APEX, and the Ad Club. Bridget has been named “30 under 30” for marketing excellence and “40 under 40” in Advertising.
Prior to joining Prudential, Bridget worked at various agencies where she was responsible for some of the most recognized brands in the world, including Samsung, BMW, and Verizon. Passionate about sharing her knowledge of the power and impact of good design, Bridget has been an adjunct professor for the past 18 years teaching marketing, business, public relations, and journalism students how to use the language of design to communicate with purpose.
Bridget holds a B.A. in Communications and Advertising from Seton Hall University. In addition, she earned her M.F.A. in Design from William Paterson University.
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Leadership, Punk Rock, and Personal Growth: An Interview with Aram Arslanian
I had the chance to speak with Aram Arslanian, President & CEO of Cadence Leadership + Communication.
We had a great conversation about leadership, punk rock, personal development, leadership, and growth. Aram was very candid, authentic, and honest about his background and his journey to business ownership and leadership.
Cadence Leadership -https://www.cadenceleadership.ca Aram's LinkedIn page - https://www.linkedin.com/in/aram-arsl...
I first heard Aram on the amazing Punk Rock MBA podcast and I was blown away by his background and hearing all about the business he has built. Aram Arslanian is a coach, facilitator, and counselor with over 18 years of experience supporting individuals and groups in their development. He has worked globally with leaders and their teams, from the C-suite to the front lines. His background in business and counseling makes him uniquely qualified to support professional development. In this regard, each of these areas informs his work with clients: He knows what it takes to lead, understands the human dynamics involved, and has the skills necessary to inspire through communication.
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Text Prose and Rock n' Roll: A Conversation with Kris Kosach
M guest on this episode of Rock It Live was TV Host, MTV VJ, and Journalist, Kris Kosach.
Connect with Kris
- Website - http://www.kriskosach.com/
- Twitter - https://twitter.com/KrisKosach
- Text Prose and Rock n' Roll Podcast - https://www.textproserocknroll.com/
▶WATCH THE VIDEO VERSION OF THIS INTERVIEW - https://youtu.be/wBwtOlMWRIQ
About Kris Kris Kosach began her broadcasting career in radio, working at stations across the U.S. before being tapped as an MTV VJ for their all-music MTV2. Subsequently, Kris hosted the Emmy-winning music-technology series "AudioFile" for TechTV before being promoted to cover tech news, gaming, and Hollywood. Kris' work has taken her around the world, from Japan to South Africa, and to every music hotspot around the US for which she was a regular contributor to ABC News and CNN, among others. Kris is as comfortable on a red carpet as she is jumping out of an airplane. So when the Travel Channel asked her to test extreme sports gear, she jumped right in... literally. From co-piloting fighter jets to cave diving; from ziplining over Central American jungles to fishing in Montana, Kris has been there done that. As a Lifestyle Expert, Kris has represented Fortune 500 companies, taught Journalism to thousands of students from all over the US at the esteemed Newseum in Washington DC, and written for a number of multi-platform media outlets and start ups including US News & World Report consumer site, rankingsandreviews.com
These days, Kris has her feet firmly planted on the ground writing, producing, and recording her podcast, Text Prose & RocknRoll, the only show devoted to books and films chronicling the biggest names in music. When she's not creating, you can find Kris enjoying the great outdoors. To learn more visit LinkedIn or Wikipedia.
Support Our Show Sponsor: WinLocal I never network without my ShareCard™ The World’s Most Intelligent Card™ ShareCard™ is a contactless way to share your contact information - you can sign up online at www.winlocal.com - use my promo code: Rockit10 to get an additional 10% OFF!
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Breaking Down Barriers: A Chat with Empathy Expert Kristen Donnelly
On today's show, my special guest is a four-time TEDx speaker, international empathy educator, and researcher, Kristen Donnelly (MSW, M.Div, PhD).
Kristen Donnelly (MSW, M.Div, PhD) is a four-time TEDx speaker, international empathy educator, and researcher with two decades of experience in helping people understand the beauty in difference, and the power in inclusivity. She is one of The Good Doctors of Abbey Research, COO of their parent company, and an unapologetic nerd for stories of change. Kristen lives outside of Philadelphia with her husband, where they are surrounded by piles of books and several video game consoles.
Connect with Kristen:
Website - https://www.abbey-research.com/
YouTube - https://www.youtube.com/abbeyresearch
LinkedIn - https://www.linkedin.com/in/kristen-nielsen-donnelly-phd-b07318a0/
Culture of Cast Podcast - https://www.abbey-research.com/podcast/
Recent Appearances - https://www.abbey-research.com/where-we-are/
Support Our Show Sponsor: WinLocal I never network without my ShareCard™ The World’s Most Intelligent Card™ ShareCard™ is a contactless way to share your contact information - you can sign up online at www.winlocal.com - use my promo code: Rockit10 to get an additional 10% OFF!
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Networking and Crafting Your Story to Stand Out with 3DotsPR Founder, Helen Meyers
My guest on this episode of ROCK IT LIVE is 3DotsPR Founder, Helen Meyers. We talked about the power of networking and building relationships. We also got into the how-to craft your story to get noticed and stand out.
Connect with Helen Website - https://www.3dotspr.com/LinkedIn -https://www.linkedin.com/in/helen-meyers-66238211/
Helen Meyers is the president and founder of 3DotsPr and leverages her 13+ years of industry experience in media relations and brand reputation. As the New Jersey Ad Club 2018 Best MarComm Professional Under 40 awards recipient, Helen has helped her clients share their unique perspective and brand stories with a larger audience.
She has relationships with national and local media, as well as the expertise that continues to deliver results that successfully share a brand's message. Known for her savvy media relations and creative thinking, Helen developed a multitude of high-profile interview opportunities for her clients. Her clients have appeared in influential publications, such as LIVE! with Kelly & Ryan, TODAY Show, FOX & Friends, Cosmopolitan Magazine, The Wall Street Journal, USA TODAY, and more.
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Exploring Creative Minds with Ricky McEachern, Artist and Podcast Host
On this episode of the show, I had the opportunity to speak with artist, creator, and podcast host, Ricky McEachern. We spoke his background, art, influences, and of course podcasting. Check it out now and get inspired!!
About Ricky
Ricky McEachern is a Chicago-based artist. His background in engineering, technology, and painting combines with his genuinely inquisitive nature to explore guests’ creative minds. With EAGER TO KNOW, he delivers a unique blend of entertaining interviews, inspiring life stories, and valuable, creative, problem-solving ideas.
EAGER TO KNOW features a weekly conversation between host Ricky McEachern and visual artists, filmmakers or musicians, poets and writers, yogi or restaurateurs – creative-leaning types of many stripes – all of whom share their journeys, challenges and insights into the creative process.
- Ricky's Website - https://www.rickymceachernartist.com
- Eager to Know Podcast - https://www.rickymceachernartist.com/eager2knowlanding
Support Our Show Sponsor: WinLocal I never network without my ShareCard™ The World’s Most Intelligent Card™ ShareCard™ is a contactless way to share your contact information - you can sign up online at www.winlocal.com - use my promo code: Rockit10 to get an additional 10% OFF!
💥 All the places to watch or listen: https://campsite.bio/rockitlivepod
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Creating for Money: Tips and Tools for Content Creators with Billy Thorpe
On this episode of the ROCK IT LIVE podcast, my guest is a podcast host and sponsorship strategist, Billy Thorpe. We spoke about Billy's background, how he got his start in podcasting and how he's able to get paying sponsors for his shows.
Billy Thorpe, host of Creating For Money helps content creators make money by providing the right training and tools needed to acquire sponsors, create their own products, sell other companies' products, and get supported by their community.
Billy also hosts the Creating Daily show that streams live daily M-F at 2 pm est - WATCH HERE - https://lnkd.in/eVwt4aff
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👋 Connect with Billy https://lnkd.in/euxAur4f
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