Room 301Nov 30, 2023
016: Showcasing the Commercial Impact of SEO
In our last episode of Season 1, SEO expert Josh Allerton guides us through effective budgeting, collaborative experimentation and more as we delve into the world of commercial SEO. With expert insights on how to leverage it for substantial growth, tune in today!
015: The 4 Core Strategic Principles Behind Every Successful Marketing Campaign
This month, Rob Twells is joined by Clare Taylor of Apricus Marketing as they discuss the four core strategic principles behind every successful marketing campaign.
Namely: Evaluate, Plan, Implement and Measure. We'll discover the importance of evaluating the market landscape, aligning objectives with business goals, crafting a diverse mix of targeted content, and measuring metrics to optimize results. Catch it now.
014: Getting Stakeholders on Board as a Marketing Leader
In this episode, Rob is joined by Ryan from imail comms, who shares valuable tips on getting stakeholder buy-in as a marketing leader.
Discover the challenges of gaining support from stakeholders, identifying key stakeholders, and managing relationships with them whilst we explore the importance of being emotionally aware, providing concrete facts and figures to support your strategies, and selling your ideas effectively.
Tune in to discover essential insights on stakeholder management and how to lead a thriving digital marketing strategy.
013: Why Humanising Your Brand Could Be The Best Thing You Do
Join Rob Twells chatting with Caroline Smith from Smudged, as they discuss all the fantastic reasons why you should humanise your brand.
With plenty of examples of those B2B companies doing it right (and those doing it wrong), as well as buckets of advice on where to begin, and how to get long-lasting buy-in from your team, stakeholders and customers.
If you're in digital marketing, you won't want to miss this latest episode!
012: Avoiding Unconscious Bias In Your Marketing Campaigns
In this thought-provoking episode, we sit down with Billie Hyde, Founder of Uptake Agency, to delve into an important topic within the marketing realm—how to avoid unconscious bias in marketing campaigns.
Marketing plays a pivotal role in shaping perceptions, influencing decisions, and driving consumer behaviour. However, unconscious biases can unintentionally seep into marketing campaigns, perpetuating stereotypes and excluding certain groups. Billie shares her expertise and insights on how marketers can take proactive steps to minimize unconscious bias and create more inclusive and diverse campaigns.
Join us as we explore the impact of unconscious bias on marketing strategies. Billie sheds light on the subtle ways biases can manifest in campaign planning, messaging, and targeting. Through real-world examples and case studies, she highlights the potential consequences of overlooking unconscious biases and emphasises the importance of taking a more conscious and inclusive approach.
011: Managing A Shrinking Marketing Budget During Turbulent Times
010: Leading A Team Through Marketing Sprints
Join Rob Twells as he talks with Bee Craft and she spills the tea on leading teams through sprints. Get the inside scoop on goal setting, killer communication, and keeping the team motivated. Bee's adaptability and collaboration tips will have you sprinting like a pro!
If you're a marketing leader, Bee's got must-hear advice for implementing sprints. Don't miss this episode packed with actionable tips and tricks to level up your sprints!
009: Unravelling the UX and SEO Connection
Join Rob and Pete as we unravel the mysterious connection between UX and SEO in building websites with serious impact!
Looking to captivate your audience and conquer search engine rankings?
We've got your back! Rob and Pete dive into the nitty-gritty of user experience and search engine optimisation, sharing tips for the ultimate power combo for online success.
008: AI and Web Dev, What's Happening?
It seems every day we hear about something new in the AI world, but are they even beneficial? Is it progress for progress sake? Or has AI been around a while and it's only just making it into the conversation? Rob sits down with Liam, Technical Director at The Digital Maze to talk all things web dev and AI!
007: SEO And The Rise Of AI
006: Rebranding For Growth
005: PPC Predictions For 2023
Join Rob and Irina (Head of PPC at The Digital Maze) as they discuss the PPC landscape and what marketing managers can expect in 2023!
004: Writing Copy That Ranks For SEO
003: Creative Content & Its Place In Your Marketing Strategy
What types of creative content are best? How does it feed into an overall strategy? Are there any guarantees of success? What even is creative content anyway?! Join Rob and Beth as they sit down with Amy and Pete from Boom Online to talk all things creative content.
002: Web Design Psychology & How Can It Impact Revenues?
Ever wondered how you're being manipulated by every day design? Or.. maybe you're wondering how to harness the power of design to increase your revenue? Join Rob Twells, Beth Oakes and special guest James Walsh as they talk through the psychology of design, how to implement it in the real world and how to boost conversions!
001: SEO & Keeping Up With Your Competitors
Leading a marketing team and not yet a full believer of SEO? Is SEO a dark art? Is it witchcraft? Or could it really be a measurable mark of success? Join Rob Twells, Wayne Barker and Beth Oakes on the first episode of the 301 podcast as we explore the world of SEO and talk measuring results, park and recs memes and taking your SEO in house... or not!
Room 301 Podcast - Trailer
Monthly marketing podcast ran by The Digital Maze (and hosted by Director Rob Twells & Growth Marketing Manager Bethany Oakes), a specialist full service creative agency. We discuss ongoing themes, topics and news in the digital marketing industry.