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SaaS Sessions

SaaS Sessions

By Sunil Neurgaonkar

I've been unofficially doing it for over five years. It only started with my urge to continually learn new aspects of the SaaS ecosystem, connecting with people to talk about their experiences and learning. It was all happening off the record.

I started recording and publishing these conversations as a podcast in Jan 2019. Since then, I've hosted leaders (C-level/VPs/Directors) from SaaS companies like Github, Segment, G2, Moengage, and more.

Are you working in SaaS? Have a story to share? Let's talk. :)
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Currently playing episode

S2E15 - How to build a marketing strategy? ft. Justin Alva, AVP Growth at Smallcase

SaaS SessionsMay 21, 2020

S7E4 - International Expansion ft. Semir Jahic, Global Expansion Leader at Clari
May 31, 202327:16
S7E3 - Why, When & How to Pivot? ft. Aditi Sinha, Co-founder of
May 23, 202328:48
S7E2 - The art of Lead Nurturing ft. Erik Newton, CMO at Hubilo

S7E2 - The art of Lead Nurturing ft. Erik Newton, CMO at Hubilo

In this episode, we hosted Erik Newton, CMO at Hubilo to talk about the art of lead nurturing.

Erik points out that the average marketing touches required to win a deal in B2B have gone up significantly. And hence lead nurturing has become more important than ever.

We discussed what constitutes a lead nurture program. How to build one? And what role does marketing automation play in these programs?

Erik also shares his successful lead nurture program example. And I've shared one too.

All this and more in this episode with Erik.

Connect with Erik on LinkedIn -

May 08, 202340:57
S7E1 - Marketing Funnels 101 ft. Vikram Bhaskaran, Fractional CMO (former VP of Marketing, Chargebee)

S7E1 - Marketing Funnels 101 ft. Vikram Bhaskaran, Fractional CMO (former VP of Marketing, Chargebee)

In this episode, I hosted Vikram Bhaskaran, Fractional CMO (former VP of Marketing, Chargebee). He has over a decade of experience in B2B SaaS Marketing at companies like FusionCharts, Freshworks, and Chargebee.

I spoke to Vikram about marketing funnels and what role they play in a marketing function of a B2B SaaS. Discussed the full-funnel breakdown and different stages involved in a sales-led model and a PLG model.

Vikram also shares how to align goals to different stages of the funnel along with some examples. Also, why it's important for any marketer to be aware of the entire funnel journey.

All this and much more with Vikram in this episode.

Connect with Vikram on LinkedIn here -

Apr 17, 202301:00:56
S6E5 - Chief of Staff 101 ft. Kanika Khurana, Chief of Staff - Driving Strategic Priorities at Chargebee
Jul 26, 202227:30
S6E4 - Security & Compliances 101 for SaaS Startups ft. Girish Redekar, Cofounder at Sprinto
Jun 28, 202234:09
S6E3 - Building a culture OS ft. Abhash Kumar, VP of Marketing at Springworks

S6E3 - Building a culture OS ft. Abhash Kumar, VP of Marketing at Springworks

We hosted Abhash Kumar, VP of Marketing at Springworks to talk about building a culture OS in this episode. 

Abhash has nearly a decade of experience at high-growth companies like BYJU's, YourStory, and now at Springworks. Springworks is one of the fastest-growing HR tech companies in India known not only for tech but also for their innovative culture OS.

Abhash shares the playbooks and all the secrets behind the amazing culture at Springworks.

We talked about building the right culture from scratch and how to take the top-down approach to implement it. We also discussed how culture overpowers good/bad leadership.

All this and much more with Abhash in this episode.

Connect with Abhash on LinkedIn -

Checkout SpringWorks -

Jun 06, 202241:42
S6E2 - Talking No-code ft. Kausambi Manjita, Founder & CEO at Mason
Mar 08, 202226:38
S6E1 - Product Led Growth ft. Ruchin Kulkarni, Co-founder of

S6E1 - Product Led Growth ft. Ruchin Kulkarni, Co-founder of

In this episode, we hosted Ruchin Kulkarni, Co-founder of to talk about product-led growth.

Toplyne helps sales teams at product-led companies convert their freemium users!

Prior to this, Ruchin was with Sequoia overlooking the growth stage investing in SaaS, dev tools, and enterprise software.

While at Sequoia, he worked with a bunch of PLG companies. Ruchin shared about the opportunities he saw in the PLG space in India and later created Toplyne.

He also shares why NOW is the time for PLG companies to shine.

All this and more in this episode with Ruchin.

Connect with Ruchin on LinkedIn -

Check out -

Jan 12, 202226:23
S5E6 - Marketing Analytics 101 ft. Praveen Das, Co-founder of

S5E6 - Marketing Analytics 101 ft. Praveen Das, Co-founder of

In this episode, we hosted Praveen Das, Co-founder of, to answer frequent questions about marketing data and analytics.

We start with discussing how B2B marketing has changed over the years, and how the change has affected data capturing. Also, how new types of GTM influence analyzing the data.

Are we in the Data 3.0 world? Data 1.0 was about capturing; Data 2.0 was about stitching it and building relationships. Is Data 3.0 all about delivery? Know more about it in this episode.

Learn more about -

Connect with Praveen on LinkedIn -

Dec 09, 202133:15
S5E5 - Insent’s exit to ZoomInfo ft. Arjun Pillai, former Founder & CEO at
Oct 15, 202138:44
S5E4 - Storytelling 101 ft. Sairam Krishnan, Marketer in Residence at Accel
Sep 13, 202139:03
S5E3 - Unscripted Sessions ft. Sreedhar Peddineni, Co-founder at GTM Buddy
Aug 24, 202126:37
S5E2 - GTM strategy to target the enterprise segment ft. Shilpa Singh, Head of GTM/Commercial Strategy at Amazon
Aug 10, 202129:25
S5E1 - Data driven Customer Success ft. Arundhati Balachandran, Senior Director, Customer Success at Chargebee

S5E1 - Data driven Customer Success ft. Arundhati Balachandran, Senior Director, Customer Success at Chargebee

In this episode, we hosted Arundhati Balachandran, Senior Director, Customer Success at Chargebee, to discuss being data-driven in the customer success world. 

Arundhati made the shift from Sales to Customer Success at Chargebee and is now leading the team. 

She talks about the imp metrics for CS teams and the less popular but critical metrics they track at Chargebee.

She also emphasizes the Net Retention Rate and its importance.

All this and more with Arundhati in this episode.

Connect with Arundhati on LinkedIn -

Check out SaaS jobs here -

Jul 08, 202124:56
S4E10 - Building locally relevant & globally scalable GTM strategy ft. Ashwin Krishna, Marketing Director at
Apr 26, 202137:58
S4E9 - How to align the Product Marketing team and other teams to make better-informed decisions ft. Smriti Chopra, Product Marketing at Zapier
Apr 14, 202124:37
S4E8 - Unscripted sessions ft. Steffen Hedebrandt, Cofounder of
Apr 06, 202127:04
S4E7 - Customer Success 101 ft. Sandhya Tomer, Director of Customer Success at Whatfix
Mar 18, 202119:19
S4E6 - Unscripted Sessions ft. Veekshith Rai, Co-founder and COO at
Mar 04, 202121:46
S4E5 - Unscripted Sessions with Kausambi Manjita, Founder & CEO at Kubric
Feb 24, 202141:29
S4E4 - SaaS Ops 101 ft. Lavanya Gopinath, Director of Operations at Chargebee
Feb 17, 202129:16
S4E3 - How to personalize marketing? ft. Sowmya Moni, Director of Marketing at Incture
Feb 06, 202130:39
S4E2 - State of SaaS in India ft. Shailesh Ghorpade, Managing Partner & CIO at Exfinity Venture Partners
Jan 20, 202127:48
S4E1 - Unscripted sessions ft. Deepesh Agarwal, Co-founder & CEO, MoveInSync
Jan 11, 202131:21
S3E23 - Building new products ft. Smrithi Parameswar, Product Leader
Dec 17, 202041:59
S3E22 - Unscripted Sessions ft. Shubhi Agarwal, Co-founder of Locobuzz
Dec 02, 202025:52
S3E21 - Unscripted conversations ft. Saravana Kumar, CEO at
Nov 19, 202035:53
S3E20 - What is neuro-marketing? ft. Pranjalee Lahri, AVP Marketing at UpsideLMS
Nov 16, 202026:27
S3E19 - Storytelling for B2B SaaS ft. Kuppu, Product Evangelist at Zoho
Nov 10, 202033:23
S3E18 - Work remotely like a pro ft. Meera Sapra, Product Manager at Zoho
Nov 07, 202032:08
S3E17 - Upgrading customer service with AI ft. Vartika Verma, VP of Global Marketing at Yellow Messenger
Oct 30, 202032:53
S3E16 - Unscripted Sessions ft. Sharmila Sundaram, CEO at Corefactors
Oct 21, 202026:22
S3E15 - State of SaaS in India ft. Priya Mohan from the leadership team at Venture Highway
Oct 16, 202030:31
S3E14 - Unscripted Sessions ft. Max Armbuster, CEO of Talkpush
Oct 11, 202021:60
S3E13 - Unscripted Sessions ft. Arjun Pillai, Founder & CEO of
Oct 05, 202031:32
S3E12 - How to plan your B2B marketing investment for the best ROI? ft. Bharath Gaddam, Founder of Data POEM
Sep 27, 202035:09
S3E11 - How to setup partner marketing for B2B SaaS company? ft. Scindia Balasingh, Head Of Marketing - Global ISV Partnerships at Freshworks
Sep 23, 202034:49
S3E10 - State of SaaS in India ft. Anand Datta, VP at Nexus Venture Partners
Sep 18, 202036:19
S3E9 - How to evolve marketing from $1m ARR to $10m ARR? ft. Karishma Rajaratnam, Head of Growth at ChartMogul
Sep 11, 202022:02
S3E8 - How to manage the impact of Covid-19 on B2B revenue generation? ft. Vikas Potta, VP of Sales at FusionCharts
Sep 07, 202034:15
S3E7 - How to manage a global B2B pipeline generation during uncertainty? ft. Francois Kulik, Head of Global Pipeline Generation at Algolia
Sep 05, 202034:53
S3E6 - How to pivot B2B field marketing to drive revenue in the digital world? ft. Anish Thambi, Director of Field Marketing at Automation Anywhere
Sep 02, 202044:15
S3E5 - How to evangelize your product? ft. Aadil Bandukwala, Director APAC Field Marketing at HackerRank
Aug 30, 202034:38
S3E4 - How to overcome a growth plateau? ft. Kevin White, Head of Marketing at Retool
Aug 26, 202034:08
S3E3 - How to manage social media? ft. Vaidehi Murthy, Social Media @ Dunzo
Aug 22, 202033:43
S3E2 - Scaling up the partnerships channel ft. Ketan Pandit, Director of Global Partner Marketing at CleverTap
Aug 18, 202020:54
S3E1 - Developing a winning GTM strategy ft. Yoni Solomon, Director of Product Marketing & Strategy at G2
Aug 11, 202026:16
S2E27 - [Special Episode] Unscripted Sessions with Sunil Neurgaonkar

S2E27 - [Special Episode] Unscripted Sessions with Sunil Neurgaonkar

In this episode, we're celebrating 50 episodes on the show.

Anuj Adhiya hosted me, Sunil, on the show. We discussed my journey, learnings, and failures with respect to this podcast and my career. 

Tune in to this special episode and let me know if you liked it.

Thank you all for supporting the podcast. :)

Jul 20, 202001:12:16
S2E26 - Unscripted sessions ft. Abhijeet Vijayvergiya, Cofounder & CEO of
Jul 12, 202038:09
S2E25 - State of SaaS in India ft. Aviral Bhatnagar, Founder of A Junior VC
Jul 02, 202025:46
S2E24 - Talking Customer Success ft. Nimesh Mathur, Branch
Jun 29, 202038:54
S2E23 - State of SaaS in India ft. Nikhil Kapur, Partner at Strive VC
Jun 23, 202034:44
S2E22 - Live AMA with Guillaume Cabane on Multi-Channel Marketing Strategy
Jun 19, 202056:48
S2E21 - Product Led SEO ft. Eli Schwartz, Growth Advisor & SEO Consultant
Jun 15, 202032:50
S2E20 - Shifting from physical to virtual events ft. Nick Bennett, Field Marketing Leader at Clari
Jun 12, 202023:48
S2E19 - Building Github in India ft. Maneesh Sharma, Country Manager at Github
Jun 08, 202024:36
S2E18 - Design data and metrics ft. Shay Howe, VP of Design at ActiveCampaign
Jun 03, 202024:48
S2E17 - Building your content marketing stack ft. Akshatha Kamath, Head of Content at Moengage
May 30, 202025:19
S2E16 - Why technical SEO is important? ft. Geoff Atkinson, CEO of Huckabuy
May 24, 202022:03
S2E15 - How to build a marketing strategy? ft. Justin Alva, AVP Growth at Smallcase
May 21, 202041:07
S2E14 - Unscripted sessions ft. Tanishq Juneja, CEO of Pepipost
May 17, 202034:10
S2E13 - Unscripted sessions ft. Mayur Gupta, CMO of Freshly
May 14, 202037:23
S2E12 - A new perspective to marketing ft. Siddharth Sharma, Director of Marketing at Karix
May 11, 202021:21
S2E11 - Customer success during a pandemic ft. Meenakshi Ganesh, Director of Customer Success at Clevertap
May 08, 202033:48
S2E10 - How to effectively track and manage data? ft. Patrick Thompson, Iteratively
May 05, 202036:37
S2E9 - How to build a remote work culture? ft. Gilad Bornstein & Ronen Rubinfeld,
Apr 30, 202043:46
S2E8 - Talking tech SaaS Sales ft. Srinath Srinivasan, Head of Sales at Plivo
Apr 27, 202023:36
S2E7 - How to get started with outbound growth? ft. Jeremy Goillot, Head of Growth at Spendesk
Apr 23, 202029:02
S2E6 - Growth marketing in uncertain times ft. Anuj Adhiya
Apr 18, 202032:50
S2E5 - Exploring Webinars ft. Joana Inch
Apr 12, 202022:37
S2E4 - Unscripted sessions with Surendar Natarajan, CEO of
Apr 06, 202022:31
S2E3 - Marketing in a crisis ft. Drew Neisser, Founder and CEO of Renegade
Mar 23, 202036:16
S2E2 - How to use personalized videos to ease onboarding for SaaS ft. Matthew Barnett, CEO of Bonjoro

S2E2 - How to use personalized videos to ease onboarding for SaaS ft. Matthew Barnett, CEO of Bonjoro

In this episode, Kritika Kishor, hosted Matthew Barnet, Founder of Bonjoro - an app for sending personalized videos to welcome and onboard your new customers. 

1:19 - What is Bonjoro?

3:16 - What motivated Matt to create Bonjoro?

6:21 - How did you define an ICP for Bonjoro?

8:44 - What metrics will improve after implementing Bonjoro?

12:8 - How does Bonjoro help their customer's customer success team succeed?

16:18 - Use cases for CSMs

19:31 - Matt's journey and his other two businesses

23:14 - Matt's take on managing your time effectively

Rapid-fire questions

26:00 - What's the one quality of Bonjoro you like the most?

26:26 - What are you curious about right now?

26:54 - What's your favorite app right now?

27:16 - Who's your inspiration? What keeps you motivated?

27:46 - What's something you hate about Bonjoro?

28:47 - What's the advice you would give to a 25-year old self?

Mar 04, 202030:15
S2E1 - A conversation about Conversational Marketing ft. Eliav Cohen
Jan 10, 202057:23
S1E23 - Unscripted Sessions ft. Antoine Goret, CMO of Crisp IM
Dec 24, 201919:11
S1E22 - Unscripted sessions ft. Liam Martin, Cofounder of and Time Doctor
Nov 15, 201926:44
S1E21 - Unscripted Sessions ft. Puneet Kataria, CEO of CustomerSuccessBox
Oct 01, 201901:05:13
S1E20 - Unscripted sessions ft. Baptiste, CEO of Crisp IM
Sep 17, 201922:51
S1E19 - Unscripted Sessions ft. Sreenivas Kanumuru, CEO of VTiger CRM
Aug 08, 201923:38
S1E18 - 3 inexpensive PR strategies you can implement from day one ft. Sphoorti Bhandare
Jul 23, 201918:36
S1E17 - Aligning Marketing and Sales ft. Jeff Davis
Jul 18, 201923:59
S1E16 - Product Led Onboarding ft. Despina Exadaktylou
Jul 11, 201915:10
S1E15 - Inside Sales vs Outside Sales ft. Morgan J Ingram, JBarrows Training and Prakhar Jain, Whatfix
Jun 26, 201928:49
S1E14 - Leveraging AI to close more deals for your SaaS ft. Shruti Kapoor, Founder & CEO of
Jun 18, 201917:31
S1E13 - How does engineering affect the growth of SaaS ft. Anupam Bhatt
Jun 12, 201929:43
S1E12 - 150% YOY Growth, Global brand, Fortune 500 customers - Exploring the story of Moengage ft. Raviteja Dodda, Cofounder & CEO
Jun 06, 201928:59
S1E11 - How to create a user on-boarding funnel for your SaaS? ft. Kishan Gupta

S1E11 - How to create a user on-boarding funnel for your SaaS? ft. Kishan Gupta

In this episode, Kishan Gupta, CEO of UXCam talks about user on-boarding funnel and how does a typical funnel for a SaaS look like.

He also talks about the best practices that SaaS businesses should follow while crafting the on-boarding funnel.

Connect with Kishan on LinkedIn -

UXCam website -

Deliver the perfect app experience by capturing and visualising user interaction data with UXCam.

May 28, 201916:57
S1E10 - Learn how to become a product leader ft. Aniket Malvankar
May 19, 201921:50
S1E9 - Product Led Growth ft. Kieran Flanagan, VP Marketing at Hubspot
May 04, 201919:56
S1E5 - Unscripted Sessions ft. Santosh Panda, Founder and CEO of Explara
Apr 27, 201924:56
S1E7 - Unconventional ways to get that job you always wanted ft. Phil Strazzulla

S1E7 - Unconventional ways to get that job you always wanted ft. Phil Strazzulla

In this episode, I invited Phil Strazzulla who is the founder of NextWave Hire, which allows employers to hire the right talent through some effective unconventional ways.

Listen to Phil's opinion on using marketing to land the job of your choice. Then Phil talks about some unconventional methods which you can use to get that job you always wanted.

To close, he reveals a few ways you can use to market yourself to land your dream job.

Connect with Phil on LinkedIn -

Apr 18, 201914:32
S1E6 - What is product-led growth? And how to implement it for your SaaS? ft. Wes Bush
Mar 15, 201915:41
S1E5 - Omnichannel eCommerce marketing automation strategy for your buyer's journey ft. Rytis Lauris, CEO of Omnisend
Mar 12, 201920:29
S1E4 - Discussing the 10 mistakes that you're making while sending cold emails ft. Guillaume, CEO of Lemlist
Mar 05, 201926:55
S1E3 - How to create a customer focused marketing strategy for your business? ft. Vivek Jaiswal, CEO at Customer Guru
Feb 28, 201918:08
S1E2 - Ultimate Video Marketing Strategy ft. Shane Barker

S1E2 - Ultimate Video Marketing Strategy ft. Shane Barker

It's 2019 and videos are everywhere. Marketers are including video as a part of their content strategy and it is slowly becoming a vital part of the overall marketing plan. To have an expert's advice on Video Marketing I invited the Digital Strategist, Brand & Influencer Consultant, Shane Barker. In this episode, Shane talks about - * how video helps marketers in lead generation * the best platforms for B2B marketing videos * tips for creating and launching B2B marketing videos * personalizing video marketing + one awesome tool * best platform for building a personal brand through videos [bonus] Shane on LinkedIn - Shane's website -
Feb 25, 201915:58
S1E1 - Understanding and building customer success strategy ft. Sue Duris
Feb 19, 201932:20