By Sunil Neurgaonkar
I started recording and publishing these conversations as a podcast in Jan 2019. Since then, I've hosted leaders (C-level/VPs/Directors) from SaaS companies like Github, Segment, G2, Moengage, and more.
Are you working in SaaS? Have a story to share? Let's talk. :)
SaaS SessionsOct 16, 2020
S7E7 - Enablement 101 ft. Phil Putnam, VP of Sales Enablement at Notified
In this episode, I hosted Phil Putnam, VP of Sales Enablement at Notified to talk about Sales Enablement.
Phil has spent over a decade working in SaaS in various roles.
Phil talks about his responsibility as a sales enablement leader at Notified and what exactly he does in his role.
He also shares how you can build a new enablement practice in your org. Phil shares about what you should do, what you shouldn't do, and some must-haves.
We also discussed elevating an existing enablement practice in your org. Especially in cases where it's difficult for you to show the impact.
All this and more with Phil in this episode.
Connect with Phil on LinkedIn - https://www.linkedin.com/in/philputnammusic/
S7E6 - How to set up your Customer Marketing framework? ft. Abby Hehemann, Director of Product Marketing at GetResponse
In this episode, I hosted Abby Hehemann, Director of Product Marketing at GetResponse to talk about setting up a customer marketing framework.
With over 14 years of experience, Abby is a specialist in strategic product positioning and value-driven messaging.
Abby shares the customer marketing framework that she and her team use at GetResponse and how you can build on yourself.
She also shares her thoughts on what makes customer marketing different than customer advocacy.
Abby points out the metrics for success while implementing such a framework.
All this and more in this episode with Abby.
Connect with Abby on LinkedIn - https://www.linkedin.com/in/abby-hehemann/https://www.linkedin.com/in/abby-hehemann/
S7E5 - Revenue Goals for Marketing teams? ft. Ankit Chaturvedi, VP & Global Head of Marketing at RateGain
In this episode, I hosted Ankit Chaturvedi, VP & Global Head of Marketing at RateGain.
RateGain is India’s first publicly listed SaaS company. They help Hotels and Travel companies accelerate their revenue through acquisition, retention, and wallet share expansion. If you’ve ever booked travel online, you’ve experienced RateGain.
Ankit has over 15+ years of experience, and he shares his thoughts on marketing teams having Revenue targets.
He also shares how to ensure the alignment between marketing targets and overall company goals.
Ankit also shares his secrets about collaborating with other departments to ensure the marketing initiatives are aligned with revenue targets.
All this and more with Ankit in this episode.
Connect with Ankit on LinkedIn - https://www.linkedin.com/in/ankitchaturvedi85/
S7E4 - International Expansion ft. Semir Jahic, Global Expansion Leader at Clari
Semir was the first hire for Clari in Europe and helped them expand into the region. Since then, he's helping Clari expand its operations globally.
Expanding your SaaS business globally is a challenge. And Semir points out the traits of the right market for expansion.
He also talks about some delaying factors that you should account for while entering a new market - like localization, regulation, competition, etc.
There are always surprises, and Semir doesn't like surprises. He talks about how he encountered some unexpected obstacles while leading a market entry and expansion initiative at Clari. And how did their team overcome it?
Connect with Semir on LinkedIn - www.linkedin.com/in/jahic/
S7E3 - Why, When & How to Pivot? ft. Aditi Sinha, Co-founder of Locale.ai
In this episode, I hosted Aditi Sinha, Co-founder of Locale.ai to talk about pivoting at an early stage.
Aditi talks about the story behind building Locale and how over time they decided to pivot their original product.
She also shares how they go the idea for the pivot and why it was necessary for the growth. And how they communicated it to their internal employees, customers, and investors.
Pivots come with new challenges - and Aditi shares how their team overcame the new challenges. And shares the learnings she has got through the entire process.
Connect with Aditi on LinkedIn - https://www.linkedin.com/in/aditisinha1002/
S7E2 - The art of Lead Nurturing ft. Erik Newton, CMO at Hubilo
In this episode, we hosted Erik Newton, CMO at Hubilo to talk about the art of lead nurturing.
Erik points out that the average marketing touches required to win a deal in B2B have gone up significantly. And hence lead nurturing has become more important than ever.
We discussed what constitutes a lead nurture program. How to build one? And what role does marketing automation play in these programs?
Erik also shares his successful lead nurture program example. And I've shared one too.
All this and more in this episode with Erik.
Connect with Erik on LinkedIn - https://www.linkedin.com/in/eriknewton/
S7E1 - Marketing Funnels 101 ft. Vikram Bhaskaran, Fractional CMO (former VP of Marketing, Chargebee)
In this episode, I hosted Vikram Bhaskaran, Fractional CMO (former VP of Marketing, Chargebee). He has over a decade of experience in B2B SaaS Marketing at companies like FusionCharts, Freshworks, and Chargebee.
I spoke to Vikram about marketing funnels and what role they play in a marketing function of a B2B SaaS. Discussed the full-funnel breakdown and different stages involved in a sales-led model and a PLG model.
Vikram also shares how to align goals to different stages of the funnel along with some examples. Also, why it's important for any marketer to be aware of the entire funnel journey.
All this and much more with Vikram in this episode.
Connect with Vikram on LinkedIn here - https://www.linkedin.com/in/markalive/
S6E5 - Chief of Staff 101 ft. Kanika Khurana, Chief of Staff - Driving Strategic Priorities at Chargebee
In this episode, we hosted Kanika Khurana, Chief of Staff - Driving Strategic Priorities at Chargebee.
As a Chief of Staff, Kanika shares the roles and responsibilities that are required for anyone who wants to get into this role.
From her experience, she shared when should a company actually hire for this role? And also how do you measure success for it?
For someone who is trying to get hired as a Chief of Staff, you will learn the pros & cons of the role, about the scope, and be able to determine if you are a perfect fit to take this up. Even if you're not now, Kanika shares the imp skills required to get hired.
All this and more with Kanika in this episode.
Connect with Kanika on LinkedIn - https://www.linkedin.com/in/kanika-khurana-69426844/
Checkout Chargebee - https://www.chargebee.com/
S6E4 - Security & Compliances 101 for SaaS Startups ft. Girish Redekar, Cofounder at Sprinto
In this episode, we hosted Girish Redekar, Cofounder at Sprinto to talk about the importance of security and compliances for SaaS startups whether you're selling to other startups or SMBs or enterprise companies.
Girish is a second time founder with Sprinto. Previously he was the founder of RecruiterBox which saw an amazing exit. Post the exit, Girish worked on several amazing ideas and Sprinto was the one they picked.
Sprinto helps SaaS companies become info-sec complaint. This is extremely imp to unblock your sales deals and pass security reviews easily.
Girish also explains the consequences of not having the right compliances. And how they're directly tied to the revenue.
All this and more in this episode with Girish.
Connect with Girish on LinkedIn - https://in.linkedin.com/in/girishredekar
Check out Sprinto - https://sprinto.com/
S6E3 - Building a culture OS ft. Abhash Kumar, VP of Marketing at Springworks
We hosted Abhash Kumar, VP of Marketing at Springworks to talk about building a culture OS in this episode.
Abhash has nearly a decade of experience at high-growth companies like BYJU's, YourStory, and now at Springworks. Springworks is one of the fastest-growing HR tech companies in India known not only for tech but also for their innovative culture OS.
Abhash shares the playbooks and all the secrets behind the amazing culture at Springworks.
We talked about building the right culture from scratch and how to take the top-down approach to implement it. We also discussed how culture overpowers good/bad leadership.
All this and much more with Abhash in this episode.
Connect with Abhash on LinkedIn - https://www.linkedin.com/in/AabhashK/
Checkout SpringWorks - https://www.springworks.in/
S6E2 - Talking No-code ft. Kausambi Manjita, Founder & CEO at Mason
We hosted Kausambi Manjita, Founder & CEO at Mason, in this episode. She was a guest on the S4E5 of the show previously.
Mason is the no-code automation engine - made for commerce. In the episode, Kaus talks about tapping on the no-code wave focusing on the eCommerce vertical.
She also shares their exciting experience in pivoting from Kubric to Mason.
Connect with Kaus on LinkedIn - https://www.linkedin.com/in/kmanjita/
Check out Mason - https://getmason.io/
S6E1 - Product Led Growth ft. Ruchin Kulkarni, Co-founder of Toplyne.io
In this episode, we hosted Ruchin Kulkarni, Co-founder of Toplyne.io to talk about product-led growth.
Toplyne helps sales teams at product-led companies convert their freemium users!
Prior to this, Ruchin was with Sequoia overlooking the growth stage investing in SaaS, dev tools, and enterprise software.
While at Sequoia, he worked with a bunch of PLG companies. Ruchin shared about the opportunities he saw in the PLG space in India and later created Toplyne.
He also shares why NOW is the time for PLG companies to shine.
All this and more in this episode with Ruchin.
Connect with Ruchin on LinkedIn - https://www.linkedin.com/in/ruchin-kulkarni-%E3%83%84-b6527395/
Check out Toplyne.io - https://www.toplyne.io/
S5E6 - Marketing Analytics 101 ft. Praveen Das, Co-founder of Factors.ai
In this episode, we hosted Praveen Das, Co-founder of Factors.ai, to answer frequent questions about marketing data and analytics.
We start with discussing how B2B marketing has changed over the years, and how the change has affected data capturing. Also, how new types of GTM influence analyzing the data.
Are we in the Data 3.0 world? Data 1.0 was about capturing; Data 2.0 was about stitching it and building relationships. Is Data 3.0 all about delivery? Know more about it in this episode.
Learn more about Factors.ai - https://factors.ai/
Connect with Praveen on LinkedIn - https://www.linkedin.com/in/praveen-das/
S5E5 - Insent’s exit to ZoomInfo ft. Arjun Pillai, former Founder & CEO at Insent.ai
In this episode, we hosted Arjun Pillai, former Founder & CEO at Insent.ai and currently SVP Products and Growth at ZoomInfo, to talk about Insent's exit to ZoomInfo.
Insent.ai is Arjun's second exit. He exited his first company, Profoundis, to FullContact back in 2016. Post which, he went on to build Insent.ai, which got acquired within three years.
We talked about the entire journey of the acquisition, right from the initial reach out to finalizing the exit. Arjun shared the deciding factors behind the exit.
He also shares how Insent's product will fit into ZoomInfo's suite of products and what's the future of Insent (now ZoomInfo Chat).
All this and more in this episode with Arjun.
Connect with Arjun on LinkedIn - https://www.linkedin.com/in/rarjunpillai/
Check out SaaS Jobs here - https://pallet.xyz/list/saas-jobs/jobs
S5E4 - Storytelling 101 ft. Sairam Krishnan, Marketer in Residence at Accel
In this episode, we invited Sairam Krishnan, Marketer in Residence at Accel, to talk about Storytelling.
Sairam has over a decade of experience in Marketing with companies like Freshworks, Wingify, iMocha, and currently Accel.
We start by talking about what got Sairam interested in storytelling when he joined Freshworks back in 2011.
Sairam talks about how to tell a story for each audience. Whether you're an investor, founder, or executive, you have different needs of listening to stories.
And he also talks about how he's educating people via his newsletter - https://thecmojournal.substack.com/
All this and more with Sairam in this episode.
Connect with Sairam on LinkedIn - https://www.linkedin.com/in/sairamkrishnan/
Check out SaaS jobs here - https://pallet.xyz/list/saas-jobs/jobs
S5E3 - Unscripted Sessions ft. Sreedhar Peddineni, Co-founder at GTM Buddy
In this episode, we hosted Sreedhar Peddineni, Co-founder at GTM Buddy.
Sreedhar has been in the SaaS industry for over 2 decades now. He started his first company, Host Analytics back in 2001.
In 2011, he cofounded Gainsight (previously JBara Software) along with Jim Eberlin.
After a great exit with Gainsight, Sreedhar is currently building GTM Buddy where they are enabling the sales team achieve their true potential.
With Sreedhar, we discussed how the SaaS industry has shaped over the past two decades.
And his view of how the SaaS ecosystem is growing especially in India.
Additionally we also talked about the story behind Gainsight and the Customer Success function.
All this and more with Sreedhar in this episode.
Connect with Sreedhar on LinkedIn - https://www.linkedin.com/in/sreedharpeddineni/
Check out SaaS jobs here - https://pallet.xyz/list/saas-jobs/jobs
S5E2 - GTM strategy to target the enterprise segment ft. Shilpa Singh, Head of GTM/Commercial Strategy at Amazon
In this episode, we hosted Shilpa Singh, Head of GTM/Commercial Strategy at Amazon to talk about creating a GTM playbook for targeting the enterprise segment.
We discuss how a SaaS company can enter the enterprise segment and what are the best practices companies can follow.
Shilpa also shares the building blocks of a GTM strategy required to target the enterprise segment.
Moving upmarket means a lot of change, we discussed all the changes that a company goes through during the process.
All this and more with Shilpa in this episode.
Connect with Shilpa on LinkedIn - https://www.linkedin.com/in/shilpalsingh/
Check out SaaS jobs here - https://pallet.xyz/list/saas-jobs/jobs
S5E1 - Data driven Customer Success ft. Arundhati Balachandran, Senior Director, Customer Success at Chargebee
In this episode, we hosted Arundhati Balachandran, Senior Director, Customer Success at Chargebee, to discuss being data-driven in the customer success world.
Arundhati made the shift from Sales to Customer Success at Chargebee and is now leading the team.
She talks about the imp metrics for CS teams and the less popular but critical metrics they track at Chargebee.
She also emphasizes the Net Retention Rate and its importance.
All this and more with Arundhati in this episode.
Connect with Arundhati on LinkedIn - https://www.linkedin.com/in/abalach/?originalSubdomain=in
Check out SaaS jobs here - https://pallet.xyz/list/saas-jobs/jobs
S4E10 - Building locally relevant & globally scalable GTM strategy ft. Ashwin Krishna, Marketing Director at Tact.ai
In this episode, we hosted Ashwin Krishna, Marketing Director at Tact.ai. We talked about building a locally relevant and globally scalable GTM strategy.
Ashwin is a B2B marketing and growth leader with strong commercial acumen and a 15-year track record inspiring teams to deliver hyper-growth in SaaS companies across the Middle East, APAC, and the USA.
We discussed getting to know the marketing before entering, picking the right persona, setting up GTM goals, and more.
Ashwin also shares his best practices to follow while creating a GTM strategy while going behind a particular market.
Connect with Ashwin on LinkedIn - https://www.linkedin.com/in/ashwingkrishna/
Check out Tact.ai - https://www.tact.ai/
S4E9 - How to align the Product Marketing team and other teams to make better-informed decisions ft. Smriti Chopra, Product Marketing at Zapier
In this episode, I hosted Smriti Chopra, Product Marketing at Zapier to talk about building the alignment between the PMM team and other teams.
Smriti was previously managing APAC Partner Marketing at Hubspot and has rich experience in B2B marketing plus taking several products to market over the years.
We discussed the goals of the PMM team and what makes it the catalyst for business growth?
Smriti talks about how to make better-informed decisions by building a solid alignment between the PMM team and other teams.
All this and more with Smriti in this episode.
Connect with Smriti on LinkedIn - https://www.linkedin.com/in/smritichopra/
S4E8 - Unscripted sessions ft. Steffen Hedebrandt, Cofounder of Dreamdata.io
In this episode, we hosted Steffen Hedebrandt, Cofounder of Dreamdata.io to talk about B2B revenue attribution.
Dreamdata.io is a B2B revenue attribution platform.
We discussed how Steffen started Dreamdata and what piqued the idea in his mind.
We also talked about the GTM strategies and playbooks their team is using to conquer this market.
All this and more with Steffen in this episode.
Connect with Steffen on LinkedIn - https://www.linkedin.com/in/steffenhedebrandt/
S4E7 - Customer Success 101 ft. Sandhya Tomer, Director of Customer Success at Whatfix
In this episode, I hosted Sandhya Tomer, Director of Customer Success at Whatfix to talk about her experience in Customer Success.
She explains the proactiveness of Customer Success vs the reactiveness of Customer Support. She also believes that consultants can be good at Customer Success.
All this and more with Sandhya in this episode.
Connect with her on LinkedIn - https://www.linkedin.com/in/sandhya-t-20980b7/
S4E6 - Unscripted Sessions ft. Veekshith Rai, Co-founder and COO at Finly.io
In this episode, we hosted Veekshith Rai, Co-founder, and COO at Finly.io
Finly simplifies accounts payables for businesses.
Veekshith was working on 5 ideas that they directly pitched to the investors. One of them emerged, and it was Finly.
Veekshith talks about this approach and how it helped them build the company.
He also talks about their objectives for 2021 and how they're expanding to middle-east market.
All this and more with Veekshith in this episode.
Connect with Veekshith on LinkedIn - https://www.linkedin.com/in/veekshith-rai/
Follow Veekshith on Twitter - https://twitter.com/VeekshithCRai
Check out Finly - https://finly.io/
S4E5 - Unscripted Sessions with Kausambi Manjita, Founder & CEO at Kubric
In this episode, we hosted Kausambi Manjita, Founder & CEO at Kubric to talk about her journey with Kubric.
Kubric is an AI-driven automation tool for designers and marketers.
How did she start Kubric? How did they hire their first few people? Kaus also talks about how is Kubric scaling up in India.
All this and more with Kaus in this episode.
Connect with Kaus on LinkedIn - https://www.linkedin.com/in/kmanjita/
Check out Kubric - https://kubric.io/
S4E4 - SaaS Ops 101 ft. Lavanya Gopinath, Director of Operations at Chargebee
In this episode, we hosted Lavanya Gopinath, Director of Operations at Chargebee, to discuss various ops functions in a SaaS company.
Lavanya introduces the ops functions and their roles & responsibilities. She also explains how you can set up the ops functions at your org.
Connect with Lavanya on LinkedIn - https://www.linkedin.com/in/lavanyagopinath/
S4E3 - How to personalize marketing? ft. Sowmya Moni, Director of Marketing at Incture
In this episode, we hosted Sowmya Moni, Director of Marketing at Incture. Incture is the largest provider of digital applications and tech solutions on various SAP platforms.
Sowmya talks about how she segments their ICP to ensure high conversion rates. She also shares how to personalize the marketing activities for each of these segments.
All this and more with Sowmya in this episode as we take a deep dive into personalization.
Connect with Sowmya on LinkedIn - https://www.linkedin.com/in/sowmyamoni/
S4E2 - State of SaaS in India ft. Shailesh Ghorpade, Managing Partner & CIO at Exfinity Venture Partners
In this episode, I hosted Shailesh Ghorpade, Managing Partner & CIO at Exfinity Venture Partners, to discuss his thoughts on the State of SaaS in India.
Shailesh played leadership roles at companies like Birla Global Finance, Tata Finance, Infosys, and more. He’s currently the founding managing partner and CIO at Exfinity Venture Partners.
Exfinity is a tech fund backing enterprise B2B companies in the India and India-US corridor. Their portfolio includes companies like Moengage, Mad Street Den, Locus, and more.
We also discussed the challenges in India's SaaS ecosystem and how Shailesh and his team are helping to overcome these challenges.
All this and more with Shailesh in this episode.
Connect with Shailesh on LinkedIn - https://www.linkedin.com/in/shailesh-ghorpade-4661b26/
S4E1 - Unscripted sessions ft. Deepesh Agarwal, Co-founder & CEO, MoveInSync
In this episode, we hosted Deepesh Agarwal, co-founder & CEO of MoveInSync.
MoveInSync provides a transport management platform that is used to move people or goods efficiently.
We discussed how Deepesh started up 12 years ago in 2009 and scaled the company in India.
Deepesh talked about the challenges that COVID brought for the company and how they turned it into an exciting opportunity.
All this and more with Deepesh in this episode.
Connect with Deepesh on LinkedIn - https://www.linkedin.com/in/deepesh-agarwal-68a32/
S3E23 - Building new products ft. Smrithi Parameswar, Product Leader
Smrithi is a product leader passionate about marrying great user experiences with technology to deliver business value.
With over a decade of experience, Smrithi has spent her past 7 years with Freshworks in their product function, working on products like Freshdesk, Freshchat, and Freshcaller, Freshconnect.
In this episode, we discussed how do you go about deciding what new products to build? What are the building blocks needed to make these a success? How do you measure the success of new products? When is it right for companies to start exploring multiple products?
All this and more with Smrithi on this episode.
Connect with Smrithi on LinkedIn - https://www.linkedin.com/in/smrithiparameswar/
S3E22 - Unscripted Sessions ft. Shubhi Agarwal, Co-founder of Locobuzz
In this episode, we hosted Shubhi Agarwal, Co-founder of Locobuzz to talk about the story of Locobuzz.
Locobuzz is an Enterprise SaaS platform for Digital Customer Care, Engagement, Experience Automation & Analytics for B2C companies and Governments.
She talks about the challenges she faced in building and scaling up Locobuzz as a bootstrapped company. And how they are selling to large enterprises in India.
Connect with Shubhi on LinkedIn - https://www.linkedin.com/in/shubhi/
Check out Locobuzz - https://locobuzz.com/
S3E21 - Unscripted conversations ft. Saravana Kumar, CEO at Kovai.co
In this episode, we hosted Saravana Kumar, CEO at Kovai.co
Saravana is an Entrepreneur, Investor, and Technical enthusiast.
Kovai is a premier enterprise software company offering multiple products at scale both in the Enterprise arena and in the B2B SaaS space.
Here’s a story of Kovai's businesses in numbers
- They have raised 0 outside funding
- They have grown 150% YoY in the last 3 years
- They have grown their team from 10 to 130+ people
- They reached $8.5m+ in Q2 2020
Connect with Saravana on LinkedIn - https://www.linkedin.com/in/saravanamv/
S3E20 - What is neuro-marketing? ft. Pranjalee Lahri, AVP Marketing at UpsideLMS
In this episode, we hosted Pranjalee Lahri, AVP Marketing at UpsideLMS to talk about neuro-marketing.
Pranjalee has over 13 years of experience and spent the last decade at UpsideLMS.
Pranjalee explains what is neuro-marketing, and why brands are using this technique to capture their audience.
She also talks about her experience and best practices to follow while implementing this strategy.
Connect with Pranjalee - https://www.linkedin.com/in/pranjaleelahri/
S3E19 - Storytelling for B2B SaaS ft. Kuppu, Product Evangelist at Zoho
In this episode, we hosted Kuppulakshmi Krishnamoorthy (Kuppu), Product Evangelist at Zoho, to discuss how storytelling can make larger impacts in a B2B SaaS.
We discussed building, selling, and scaling up with stories. Kuppu explains how storytelling impacts different stages of the funnel.
Kuppu also runs Zoho for startups program, where storytelling is crucial as Zoho is a leader who has to pave the success path for many startups worldwide.
All this and more with exciting insights on storytelling with Kuppu in this episode.
Connect with Kuppu on LinkedIn - https://www.linkedin.com/in/kuppukrish/
S3E18 - Work remotely like a pro ft. Meera Sapra, Product Manager at Zoho
Meera Sapra joined Zoho in 2008 as their first remote employee. And she’s been working remotely for the past 12 years now.
In this episode, we discussed how Meera managed to work remotely in 2008. How did she tackle the daily workflow?
She also explains the challenges she faced and how did she overcome them. We also discussed, how can you build a good relationship with your team even when you're working remotely.
Connect with Meera on LinkedIn - in.linkedin.com/in/meerasapra
S3E17 - Upgrading customer service with AI ft. Vartika Verma, VP of Global Marketing at Yellow Messenger
In this episode, we hosted Vartika Verma, VP of Global Marketing at Yellow Messenger. It's a conversational AI platform that helps enterprises automate their core business functions - Sales, Marketing, ITSM, Customer Support, Procurement, and more.
With over 14 years of experience, she’s previously worked with companies like Payoneer, Hike Messenger, DirectI, and more.
We talked about the current state of customer service in India and how can you supercharge it with AI Chatbots?
She also shares how different brands are using AI chatbots for customer service differently.
Are AI bots replacing humans or aiding humans at their job? Listen to what Vartika has to say in this episode.
Connect with Vartika on LinkedIn - https://www.linkedin.com/in/vartikaverma/
Check our Yellow Messenger - https://yellowmessenger.com/
S3E16 - Unscripted Sessions ft. Sharmila Sundaram, CEO at Corefactors
In this episode, we hosted Sharmila Sundaram, CEO at Corefactors to talk about her journey with Corefactors.
We discussed how they're selling in India and scaling up. We also discussed hiring the first few people for the company.
Connect with Sharmila - https://www.linkedin.com/in/sharmilas16/
Check out Corefactors - https://www.corefactors.in/
S3E15 - State of SaaS in India ft. Priya Mohan from the leadership team at Venture Highway
In this episode, we hosted Priya Mohan from the leadership team at Venture Highway.
Priya has been an entrepreneur for the last 8 years. In 2012, she co-founded Vidyartha, an edtech platform that she exited successfully to Bujy’s. Prior to that, she spent 9 years in the investment banking space.
Connect with Priya on LinkedIn - https://www.linkedin.com/in/priyamohan246/
Check out Venture Highway - http://venturehighway.vc/
S3E14 - Unscripted Sessions ft. Max Armbuster, CEO of Talkpush
S3E13 - Unscripted Sessions ft. Arjun Pillai, Founder & CEO of Insent.ai
In this episode, we hosted Arjun Pillai, Founder & CEO of Insent.ai to talk about his entrepreneurial journey with Profoundis.
Fun fact about Profoundis, it was the first-ever product exit in Kerala's history.
We talked about Arjun's early days of starting up, scaling, and the exit.
We also discussed his newest venture, Insent.ai, and how it's taking on the wave of conversational marketing platforms.
Connect with Arjun on LinkedIn - https://www.linkedin.com/in/rarjunpillai/
Check out Instent.ai - https://insent.ai/
S3E12 - How to plan your B2B marketing investment for the best ROI? ft. Bharath Gaddam, Founder of Data POEM
How do you decide to spend your marketing budget? Do you tend to repeat your last year's plan? Or do you experiment?
How can you be sure which part of your marketing strategy has the highest return on sales? How much should I invest in which channel?
Which media gives me the highest ROI? What is the most cost-effective campaign?
If you don’t know what’s working and what’s not, it’s hard to plan for the future.
If you have asked these questions to yourself, and wondering what are the answers to them, then you’re listening to the right podcast. Because in this episode, we hosted Bharath Gaddam, Founder of Data POEM to answer all these questions and more.
Connect with Bharath on LinkedIn - https://www.linkedin.com/in/bharath-gaddam-3355a821/
Check out Data Poem - https://datapoem.com/
S3E11 - How to setup partner marketing for B2B SaaS company? ft. Scindia Balasingh, Head Of Marketing - Global ISV Partnerships at Freshworks
In this episode, we hosted Scindia Balasingh, Head Of Marketing - Global ISV Partnerships at Freshworks to talk about setting up partner marketing for a B2B SaaS company.
Scindia started at Freshworks just a year ago in 2019, and their team was awarded as the best performing team in the org. Prior to Freshworks, She was the Head of Marketing at Redington India.
We talked about why this channel is a great channel to generate revenue and increase the retention of your customers.
Additionally, Scindia shares how to do GTM with your partners.
Lastly, she shares her tips which are useful for any business just starting up with a partner marketing channel.
Connect with Scindia on LinkedIn - https://www.linkedin.com/in/scindia-balasingh-084301144/
S3E10 - State of SaaS in India ft. Anand Datta, VP at Nexus Venture Partners
In this episode of State of SaaS in India, we hosted Anand Datta, VP at Nexus Venture Partners.
Anand is passionate about helping entrepreneurs build high impact enterprises. He believes in the immense scope that “Bharat” presents for innovative India specific models.
Connect with Anand on LinkedIn - https://www.linkedin.com/in/ananddatta/
Follow Anand on Twitter - https://twitter.com/Anand_datta
S3E9 - How to evolve marketing from $1m ARR to $10m ARR? ft. Karishma Rajaratnam, Head of Growth at ChartMogul
In this episode, we hosted Karishma Rajaratnam, Head of Growth at ChartMogul (previously Head of Growth at Chargebee) to talk about the evolution of marketing from $1m ARR to $10m ARR.
We discussed the strategies that you can implement when you're on the 1-10 journey and also when you're at $10m ARR.
We covered persona segmentation, determining product-channel fit, and figuring out new personas when you evolve.
S3E8 - How to manage the impact of Covid-19 on B2B revenue generation? ft. Vikas Potta, VP of Sales at FusionCharts
In this episode, we hosted Vikas Potta to talk about how he managed the impact of Covid-19.
Vikas is the VP of Sales at FusionCharts. FusionCharts helps you build beautiful charts for your web and mobile apps. Started in 2003, It’s one of India’s very first SaaS company. It now serves more than 28K customers globally. Prior to FusionCharts, Vikas was a founding member at Zepo, an eCommerce platform.
He explains how he and his team were impacted by Covid-19 and how they managed to sustain the growth. They also saw a rise in renewals and expansion, so the did few activities to fuel those deals.
Vikas shares the strategies that worked for him during these uncertain times in this episode. Tune in now!
S3E7 - How to manage a global B2B pipeline generation during uncertainty? ft. Francois Kulik, Head of Global Pipeline Generation at Algolia
In this episode, we hosted Francois Kulik, Head of Global Pipeline Generation at Algolia to talk about how he manages the global B2B pipeline for Algolia.
He also tells how his teams' collaboration with marketing helped them achieve more during this pandemic.
Pipeline prediction is hard, but Francois tells us how he does it at Algolia.
All this and more in this episode.
Connect with Francois - https://www.linkedin.com/in/francois-kulik-b161735/
Check out Algolia - https://algolia.com/
S3E6 - How to pivot B2B field marketing to drive revenue in the digital world? ft. Anish Thambi, Director of Field Marketing at Automation Anywhere
In this episode, Deepika Vani from Whatfix hosted Anish Thambi, Director of Field Marketing at Automation Anywhere to talk about the status of field marketing in 2020.
Anish talks about how they pivoted their events for the digital world and saw a great rise in demand and brand.
He also shares different activities and campaigns that Automation Anywhere did to drive this demand, which largely impacted their revenue.
How sustainable is this new model for events? Will everyone adapt to it? Find out more in this episode with Anish.
Connect with Anish - https://www.linkedin.com/in/anishthambi/
Connect with Deepika - https://www.linkedin.com/in/deepikavani/
S3E5 - How to evangelize your product? ft. Aadil Bandukwala, Director APAC Field Marketing at HackerRank
In this episode, we hosted Aadil Bandukwala, Director APAC Field Marketing at HackerRank to talk about evangelizing your product.
Aadil was previously the Chief Evangelist at Belong. He explains what is product evangelism and how it differs from branding.
If you're new to this, he also tells us how can individuals/companies can get started with product evangelism.
All this and more with Aadil in this episode.
Connect with Aadil - https://www.linkedin.com/in/aadil/
Follow on Twitter - https://twitter.com/aadil
S3E4 - How to overcome a growth plateau? ft. Kevin White, Head of Marketing at Retool
In this episode, we hosted Kevin White to talk about overcoming growth plateaus.
Kevin is currently the Head of Marketing at Retool. Retool is a fast way to build internal tools. You can use their Drag-and-drop building blocks and connect them to your databases and APIs to build your own tools, instantly.
Previously, he was heading Growth marketing function at Segment, which is one of the leading customer data platforms.
To start with, Kevin explains what's a growth plateau and his experience with reaching a stagnated growth stage.
He also shares tips on how he overcame those plateaus and shares a tried & tested way of foreseeing the plateau.
We also discussed, "Growth at all costs mindset" - good or bad?
Connect with Kevin - https://www.linkedin.com/in/kevbosaurus/
Check out Retool - http://retool.com/
S3E3 - How to manage social media? ft. Vaidehi Murthy, Social Media @ Dunzo
In this non-saas episode, we hosted the Vaidehi Murthy, Social Media @ Dunzo, aka queen of puns.
We discussed how brands should manage their social accounts. Vaidehi tells us stories about how they do it at Dunzo.
We also talked about using social media for sales and accelerating your funnels too.
All this and much more in this episode with Vaidehi.
Follow her puns - http://twitter.com/butvai
S3E2 - Scaling up the partnerships channel ft. Ketan Pandit, Director of Global Partner Marketing at CleverTap
In this episode, we hosted Ketan Pandit, Director of Global Partner Marketing at CleverTap.
We discussed what different roles the partnerships function plat at different stages of the company.
Then we talked about how CleverTap scaled up their partnerships channel.
Connect with Ketan - https://www.linkedin.com/in/ketanpandit/
Checkout CleverTap - https://clevertap.com/