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SaaS Content @ Scale

SaaS Content @ Scale

By Deb Mukherjee

SaaS Content @ Scale is a weekly podcast for content marketers who are looking to scale their acquisition & retention campaigns with the help of content marketing. You get to listen to top SaaS marketers across the globe who are in the trenches, figuring out the best ways to execute content marketing. If you have any feedback, comments, or suggestions, feel free to drop an email on saascontentatscale@gmail.com. Happy scaling!
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EP 8: How Predictable Revenue Launched a Virtual Conference that Got 3600 Registrations

SaaS Content @ ScaleNov 28, 2020

00:00
39:29
EP 9: The Five Stages of Awareness for Content-led Growth
Jun 17, 202135:18
EP 8: How Predictable Revenue Launched a Virtual Conference that Got 3600 Registrations
Nov 28, 202039:29
EP 7: The Anatomy of a High-Converting SaaS Landing Page

EP 7: The Anatomy of a High-Converting SaaS Landing Page

In this episode, I talk to Oliver Kenyon, Co-founder & CEO of Landing Page Guys, an agency that specializes in creating successful landing pages that skyrocket your sales. He has founded several companies in the online space, one of which was acquired by Neil Patel’s investment firm in a 7 figure exit and is the biggest affiliate marketing community online: AffiliateFix.com.


Here's the TLDR of what we talked about in this episode: 

>> Basic differences between a SaaS & an e-commerce landing page

>> "Features tell, benefits sell"

>> The art of crafting the perfect landing page using the AIDA principle

>> How you should write a proper CTA (button)

>> Does design affect your page's conversion rate?

>> How to A/B test your page the right way


Resources mentioned in the episode:

Landing Page Guys

Oliver on LinkedIn

Key Person of Influence by Daniel Priestley

VWO - A/B Test Landing Pages

Deb on Twitter

Oct 30, 202051:01
EP 6: How Bannersnack Grew Its Site Traffic by 61% & Leveraging Pinterest as a Search Engine to Create Content

EP 6: How Bannersnack Grew Its Site Traffic by 61% & Leveraging Pinterest as a Search Engine to Create Content

In this episode, I talk to Robert Katai, content & communications manager at Bannersnack, an online graphic design that's super easy to use.


Here's the TLDR episode of what we talked about in this episode:


>> Content cluster strategy with a focus on a single keyword

>> The content strategy that you need to create to launch a feature

>> How to create content for your site that doesn't exist elsewhere

>> Leveraging Pinterest as a search engine to determine the user's intent and create content according to that



Resources mentioned in this episode: 


Robert on LinkedIn

Robert on Twitter

Deb on LinkedIn

Deb on Twitter

Bannersnack

Robert's Podcast

Oct 22, 202058:33
EP 5: How Supermetrics Grew Its Blog-influenced Trials by 34% through Product-led Content
Oct 15, 202052:25
EP 4: "Pizza in Email" Campaign Generated 1400% More Leads at Workiz & Website Re-design using Customer Feedback at Lusha

EP 4: "Pizza in Email" Campaign Generated 1400% More Leads at Workiz & Website Re-design using Customer Feedback at Lusha

In this episode, I talk to Vanessa Perplies, Content Lead at Lusha, a data enrichment tool for B2B companies. 


Here's the TLDR of the episode:

- The power of 'pizza' images (and more) in an email outreach campaign that drove 72 leads from an ice-cold list

- The thought process behind crafting the email copy and how Vanessa tapped into the five senses

- Why Lusha needed a website redesign

- How Vanessa leveraged customer feedback to rewrite the website from scratch (the whole process)


Resources mentioned in the episode:

Vanessa on LinkedIn

Deb on LinkedIn

Deb on Twitter

Lusha

Alice in Wonderland (you should read it)

Dave Gerhardt's Patreon

Danny Asling's Patreon

Rev.com

Oct 08, 202042:18
EP 3: How Wiza Grew their Organic Search Traffic by 135% in Just 6 Months

EP 3: How Wiza Grew their Organic Search Traffic by 135% in Just 6 Months

In this episode, I talk to Brooklin Nash, Head of Content at Wiza, a data enrichment tool for sales and marketing teams. 


Here's the TLDR of the episode:

- How they grew their DR from 10 to 49 in just 6 months

- How they improved existing articles by implementing SEO best practices

- The "content bucket" strategy to post across the funnel stages

- Why content marketers need to be better at sales

- How to get backlinks from top sites like Saleshacker, G2 & Drift

- Why they don't preach gated content


Resources mentioned in the episode:

Brooklin's LinkedIn profile

Deb's LinkedIn profile

Wiza

Website DR checker

The Lost Continent: Travels in Small-Town America by Bill Bryson

Monday

Aug 14, 202055:17
EP 2: How Soapbox Grew their Weekly MQLs by 318% in Just 3 Months

EP 2: How Soapbox Grew their Weekly MQLs by 318% in Just 3 Months

In this episode of SaaS Content @ Scale, I talk to Hiba Amin, Content Marketing Manager at Soapbox, a SaaS product built to help managers lead their teams, better.

Here's the TLDR of the episode:

- How they ran an AppSumo campaign that generated a lot of MQLs & brand awareness

- How to identify primary keywords and write awesome SEO-focused content around them

- Creating a checklist (of channels) for content promotion is super helpful

- How HARO helped them get featured on HBR

- A brief on Product Hunt launches & the concept of "Products as Marketing"


Resources mentioned in the episode:

Soapbox

Zest.is - Content Distribution

Lean In by Sheryl Sandberg

Product Hunt

The HBR article (from HARO)

Carta's COVID19 Layoff - CEO's Letter

Aug 10, 202044:55
EP 1: How Directive Helped Sumo Logic Grow their Keyword Rankings by 61% Y-o-Y

EP 1: How Directive Helped Sumo Logic Grow their Keyword Rankings by 61% Y-o-Y

In this episode of SaaS Content @ Scale, I talk to Brendan Hufford, Head of SEO at Directive Consulting, a PPC & SEO agency for SaaS companies based in the US.


Here's the TLDR of the episode:


- Owning all the "What is" searches for a particular topic. In this case, it was 'devops' and allied terms.


- Creating a "Content Glossary" out of the above and how it brings in a lot of links, tons of top-of-the-funnel searches & brand discoverability. 


- Pursue keywords that are relevant; don't base it off of keyword volume.


- Bring external writers to scale up the volume. 


- Wikipedia's internal linking and how you should copy it. 


- YouTube SEO 101


- Starting & scaling a podcast


Resources mentioned in the episode:


- Directive Consulting Case Study: Sumo Logic


- SEO for the Rest of Us


- Sean Blanda - What I wish I knew five years ago about building a career in "content"


- The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday


- Amor Fati - Daily Stoic

Aug 01, 202052:25