
Marketing Mantra
By Sandeep Mallya
Marketing Mantra is an online marketing podcast by 99signals.com, hosted by Sandeep Mallya. In the show, Sandeep shares actionable online marketing strategies he's learned through years of running a successful blog that generates over $12,000 in side income each month. You'll also hear from successful entrepreneurs from around the world who'll share insights on SEO, content marketing, social media marketing, and more.
Past guests have included Corey Haines (SwipeWell), Brad Smith (Wordable), Dan McGaw, and many more. Join our 3,000+ weekly listeners and level up your marketing skills.
Past guests have included Corey Haines (SwipeWell), Brad Smith (Wordable), Dan McGaw, and many more. Join our 3,000+ weekly listeners and level up your marketing skills.

Ep. #96 - The ONE Thing You Need to Do for Affiliate Marketing Success
Ep. #96 - The ONE Thing You Need to Do for Affiliate Marketing Success
Marketing MantraNov 25, 2022
00:00
10:51

Ep. #100 - How to Double Your SEO Traffic Like a Pro
Ep. #100 - How to Double Your SEO Traffic Like a Pro
On this episode, I share my favorite SEO hack to 2x your search traffic. This powerful tactic is utilized by some of the biggest names in the industry, including Semrush, Ahrefs, HubSpot, and Neil Patel, to maintain their lead over competitors in the search engine results pages. Tune in to learn how to apply this SEO tactic to your website and drive significant growth in traffic.
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This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves.
Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/
Exclusive offer: For a limited time, you can get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout.
Tools & resources discussed in this episode:
Google Analytics
Google Search Console
Semrush - Try Semrush Pro free for 30 days (https://www.99signals.com/go/semrush-2023/)
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BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
Feb 27, 202305:39

Ep. #99 - Google's $100 Billion Mistake: What Went Wrong!
Ep. #99 - Google's $100 Billion Mistake: What Went Wrong!
Google's foray into AI is not going as planned. An underwhelming AI event coupled with a disastrous Twitter ad led to a significant drop in the company's stock price and a loss of trust among its investors. In this episode, we take a closer look at Google's AI mistake that cost the search engine giant $100 billion in market value. Learn what went wrong and how Microsoft's ChatGPT-powered Bing is capitalizing on Google's misstep to take the lead in the ongoing AI war.
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Tools & resources discussed in this episode:
Google AI updates: Bard and new AI features in Search - https://blog.google/technology/ai/bard-google-ai-search-updates/
A new and updated Bing - https://www.bing.com/new?form=MY028Z&OCID=MY028Z
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BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
Feb 11, 202306:15

Ep. #98 - The AI War: Google Takes on ChatGPT with a New Rival
Ep. #98 - The AI War: Google Takes on ChatGPT with a New Rival
In this episode, I delve into Google's latest AI chatbot announcement, a potential rival to OpenAI's widely-used ChatGPT. Join me as I break down the details and explore what this means for the future of AI technology.
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This episode is sponsored by GrowthBar, an AI-powered content and SEO tool that helps you create content that Google loves.
Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar/
Exclusive offer: For a limited time, you can get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout.
GrowthBar Review: https://www.99signals.com/growthbar-review/
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Tools & resources discussed in this episode:
[Google's Live AI Event] Google presents: Live from Paris - https://www.youtube.com/watch?v=yLWXJ22LUEc
ChatGPT - https://chatgptonline.net/
[Mashable] Google Might Announce A ChatGPT Competitor - https://in.mashable.com/apps-and-software/46555/google-might-announce-a-chatgpt-competitor-next-week
-=-=-=-=-
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
Feb 07, 202308:01

Ep. #97 - How to Easily Improve Your Mobile SEO with Google Search Console
Ep. #97 - How to Easily Improve Your Mobile SEO with Google Search Console
Mobile SEO is growing in importance. 59% of all website traffic worldwide comes from mobile phones. And according to Google, there are more searches on mobile than on desktop. If you're not optimizing your website for mobile SEO, you're going to lose out on a massive amount of traffic. On this episode, I share an EASY hack to improve your mobile SEO with Google Search Console.
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Tools & resources discussed in this episode:
Google Search Console - https://search.google.com/search-console/about
-=-=-=-=-
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
Dec 04, 202205:40

Ep. #96 - The ONE Thing You Need to Do for Affiliate Marketing Success
Ep. #96 - The ONE Thing You Need to Do for Affiliate Marketing Success
I've been an affiliate marketer since 2016. When I launched 99signals, my online marketing blog, I never imagined that it would one day generate a side income of $12,000/month. My affiliate marketing journey began when I started promoting a premium SEO tool on my blog. Fast forward to today, this SEO tool has generated more than $250,000 in commissions. On this episode, I share my BEST piece of advice for aspiring affiliate marketers. If you'd like to succeed in affiliate marketing and generate a steady stream of passive income every month, I'd strongly recommend that you follow this advice.
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This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves.
Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/
Exclusive offer: For a limited time, you can get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout.
GrowthBar Review: https://www.99signals.com/growthbar-review/
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Tools & resources discussed in this episode:
Semrush - Sign up for a 30-day free trial of Semrush Pro: https://www.99signals.com/go/semrush-pro-offer/
-=-=-=-=-
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
Nov 25, 202210:51

Ep. #95 - Building You Inc.: Thriving as a Creator Employee (w/ Saikat Pyne from You Inc.)
Ep. #95 - Building You Inc.: Thriving as a Creator Employee (w/ Saikat Pyne from You Inc.)
The creator economy has been steadily growing for the past few years and it shows no signs of slowing down anytime soon. While 68% of global creators do it part-time, in the long term, more creators are predicted to sign up for content creation to catalyse their careers and build their personal brands — which will in turn help them land better jobs or better freelance projects.
In this episode, I join forces with Saikat Pyne, the host of You Inc. podcast, to bring you a FREE blueprint for content creation on a tight budget. As a non-creator, you might think that starting to produce your own content is a daunting and expensive task, but with Saikat's help, you'll see that it can be done quickly and without breaking the bank.
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Tools and resources discussed in the episode:
You Inc. - Saikat's podcast (ranked as India's #1 Marketing Podcast and among the country's Top 20 Business Podcasts by Apple Podcasts)
Saikat's blog - Thoughts, stories, and ideas at the intersection of business, influence, and design
Chartable - Podcast analytics and attribution tool
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BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
Nov 18, 202237:51

Ep. #94 - Deconstructing SaaS Pricing Models and Strategies (w/ Corey Haines from SwipeWell)
Ep. #94 - Deconstructing SaaS Pricing Models and Strategies (w/ Corey Haines from SwipeWell)
From a business growth perspective, choosing the right SaaS pricing model and strategy is a must. Most business owners I have worked with treat it almost like an afterthought, but the reality is an effective pricing strategy is vital for business success.
In this episode, I'm joined by Corey Haines, the creator of SwipeWell, Swipe Files, and Copywriting Prompts, to deconstruct SaaS pricing models and strategies. Corey is a a marketer, entrepreneur, podcaster, and investor. In addition to launching several SaaS businesses, he's consulted with dozens of startups on marketing and growth including SavvyCal, Evercast, Riverside.fm, and Holloway. He's also the host of the weekly Default Alive podcast, where he talks about his journey on bootstrapping his startups.
Tune in to learn:
The importance of SaaS pricing
How to approach SaaS pricing when you're just starting out
The most common SaaS pricing models
How to choose the right SaaS pricing model for your business
The different SaaS pricing strategies to keep in mind
Productivity hacks for busy entrepreneurs
...and lots more. A must-listen episode for SaaS entrepreneurs and marketers out there.
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Tools and resources discussed in the episode:
SwipeWell - https://www.swipewell.app/
CoreyHaines.co - Learn more about our guest Corey Haines here - https://www.coreyhaines.co/
SaaS Pricing Models & Strategies Demystified (Corey Haines' blog post) - https://baremetrics.com/blog/saas-pricing-models
Semrush - Get 1-month free trial to Semrush: https://www.99signals.com/go/semrush-pro-offer/
Ahrefs - https://ahrefs.com/
Recommended business books for entrepreneurs: The Mom Test by Rob Fitzpatrick, Obviously Awesome by April Dunford, and Super Thinking by Gabriel Weinberg and Lauren McCann
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BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
Nov 11, 202232:26

Ep. #93 - How to Optimize Your Content for Better Conversions (w/ Daniel Daines-Hutt from Zero to Mastery)
Ep. #93 - How to Optimize Your Content for Better Conversions (w/ Daniel Daines-Hutt from Zero to Mastery)
When it comes to content marketing, your end goal should always be to get more conversions — whether it's someone purchasing your product, downloading your eBook, filling a form, or signing up for your service. That's where conversion rate optimization (CRO) comes in.
Daniel Daines-Hutt is back on the show to deconstruct conversion rate optimization and reveal tried-and-tested CRO tips to improve user experience and user journey on your site. Dan is a self-confessed marketing nerd who teaches people how to get more traffic and engagement for their existing content. He is the founder of Amp My Content and the Amplify Content Academy. He's also the Head of Content for Zero to Mastery, a training platform that takes people from brand new beginners to paid software engineers earning 6 figures.
On this episode, you'll learn:
What is conversion rate optimization (CRO) — when is a particular piece of content fully optimized
How to optimize your content for better search rankings
Key points to consider when optimizing content for better conversions
Tried-and-tested CRO tips to improve your user experience and customer journey
...and lots more. If you'd like to learn about the power of CRO and how it can drive results for your business, this episode is for you.
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BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
Nov 09, 202235:08

Ep. #92 - SEO News Recap: October 2022 Edition
Ep. #92 - SEO News Recap: October 2022 Edition
Welcome to SEO news recap, a new monthly segment I'll be doing on my podcast to recap all the top news stories in the world of SEO to help you stay informed about the ever-changing landscape of SEO. On this episode, I break down the 3 biggest SEO news stories from October 2022.
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News items discussed in this episode:
Google on the Use of Stock Photography - https://www.searchenginejournal.com/google-on-use-of-stock-photography/468849/
GA4 Gets New Homepage Experience, 5 New Features - https://searchengineland.com/a-new-homepage-experience-plus-5-other-new-ga4-features-389104
Google Spam Algorithm Update Rolling Out Now - https://www.searchenginejournal.com/google-spam-algorithm-update-rolling-out-now/468297/
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BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
Nov 03, 202206:25

Ep. #91 - 10 Actionable Things You Can Do with Semrush to Boost Your Search Traffic (and Grow Your Business)
Ep. #91 - 10 Actionable Things You Can Do with Semrush to Boost Your Search Traffic (and Grow Your Business)
This episode is brought to you by Semrush. Semrush is an all-in-one marketing toolkit that is best known for its SEO, competitor analysis, and content marketing features.
Try Semrush free for 30 days and test out all the tips discussed in this episode: https://www.99signals.com/go/semrush-agency/
There are several ways you can use Semrush to boost your SEO and content marketing efforts. The platform is packed with tools and features to optimize your overall marketing strategy. That said, new users may feel overwhelmed and find it difficult to figure out where to get started with Semrush. On this episode, I'll share 10 actionable ways you can use Semrush to drive traffic to your website and improve search rankings.
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Tools & resources discussed in this episode:
[Free Semrush Trial] Get free access to 50+ tools within Semrush: https://www.99signals.com/go/semrush-agency/
Semrush Review: The SEO Tool Trusted by Experts - https://www.99signals.com/semrush-review/
Semrush how-to guides from my blog:
How to Use Semrush for Keyword Research: The Definitive Guide - https://www.99signals.com/semrush-keyword-research-guide/
6 Powerful Ways You Can Use Semrush to Crush Your Competition - https://www.99signals.com/semrush-review-supercharge-your-seo/
Semrush Site Audit: 10 Most Overlooked Features - https://www.99signals.com/semrush-site-audit-overlooked-features/
10 Actionable Things You Can Do with Semrush to Boost Your Traffic - https://www.99signals.com/actionable-semrush-tips/
Semrush compared with other SEO tools:
Semrush vs Ahrefs - https://www.99signals.com/semrush-vs-ahrefs/
Semrush vs Moz - https://www.99signals.com/semrush-vs-moz-best-seo-tool/
Semrush vs SpyFu - https://www.99signals.com/semrush-vs-spyfu/
Semrush vs Ubersuggest - https://www.99signals.com/semrush-vs-ubersuggest/
Semrush vs Mangools - https://www.99signals.com/semrush-vs-mangools/
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Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
Sep 23, 202221:17

Ep. #90 - 3 Best WordPress SEO Plugins to Improve Your Organic Traffic
Ep. #90 - 3 Best WordPress SEO Plugins to Improve Your Organic Traffic
WordPress is the world’s most popular content management system (CMS). It powers over 35% of all sites on the internet, eclipsing all other players in the CMS market. When it comes to choosing the right WordPress SEO plugins, it’s important to be super selective. On this episode, I share the 3 best WordPress SEO plugins that you can install on your site to improve your search rankings.
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This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves.
Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/
Exclusive offer: For a limited time, you can get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout.
GrowthBar Review: https://www.99signals.com/growthbar-review/
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Tools & resources discussed in this episode:
Yoast SEO - https://yoast.com/
Broken Link Checker - https://wordpress.org/plugins/broken-link-checker/
WP Rocket - https://www.99signals.com/go/wp-rocket/
[Blog Post] 19 Best SEO Plugins for WordPress - https://www.99signals.com/best-seo-plugins-for-wordpress/
-=-=-=-=-
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
Sep 21, 202208:34

Ep. #89 - 10 Best Content Marketing Tools to Level Up Your Content Game
Ep. #89 - 10 Best Content Marketing Tools to Level Up Your Content Game
Having the right content marketing stack is key to running successful content marketing campaigns and reach your marketing goals. On this episode, I talk about the 10 best content marketing tools that deserve a place in your tech stack.
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Tools & resources discussed in this episode:
[99signals Blog Post] 43 Best Content Marketing Tools to Level Up Your Content Game - https://www.99signals.com/best-content-marketing-tools/
#1 Semrush - Sign up for a 30-day free trial of Semrush Pro: https://www.99signals.com/go/semrush-pro-offer/
#2 BuzzSumo - Sign up for a 30-day free trial: https://www.99signals.com/go/buzzsumo/
#3 GrowthBar - Sign up for a 5-day free trial: https://www.99signals.com/go/growthbar/
#4 Publer - https://www.99signals.com/go/publer-social-media/
#5 HotJar - https://www.hotjar.com/pricing/
#6 Beacon - https://beacon.by/
#7 Mailshake - https://mailshake.com/
#8 Similarweb - https://www.99signals.com/go/similarweb/
#9 Social Snap - https://socialsnap.com/
#10 OneStream Live - https://www.99signals.com/go/onestream-live-app/
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BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
Aug 12, 202212:47

Ep. #88 - Deconstructing Ahrefs' New Pricing (and Why It's Bad)
Ep. #88 - Deconstructing Ahrefs' New Pricing (and Why It's Bad)
Back in April 2022, Ahrefs launched their new pricing plans. The new usage-based pricing structure adopted by Ahrefs has stirred up a lot of controversy in the SEO community. On this episode, I deconstruct Ahrefs' new pricing and explain my reasons as to why I believe it's a bad move by the company.
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This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves.
Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/
Exclusive offer: For a limited time, you can get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout.
GrowthBar Review: https://www.99signals.com/growthbar-review/
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Tools & resources discussed in this episode:
Ahrefs - https://ahrefs.com/pricing
Semrush - Sign up for a 30-day free trial of Semrush Pro: https://www.99signals.com/go/semrush-pro-offer/
-=-=-=-=-
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
Jul 21, 202213:13

Ep. #87 - 5 Best Google Chrome Extensions for SEO
Ep. #87 - 5 Best Google Chrome Extensions for SEO
Google’s Chrome web store offers a variety of different SEO extensions to take your SEO to the next level. On this episode, I share the 5 best SEO Chrome extensions you can use to transform your web browser into an SEO powerhouse.
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Tools & resources discussed in this episode:
[Blog Post] 26 Best Google Chrome Extensions for SEO - https://www.99signals.com/chrome-extensions-seo/
SEOquake - https://www.99signals.com/go/seoquake-semrush/
Semrush Sign up for a 30-day free trial of Semrush Pro: https://www.99signals.com/go/semrush-pro-offer/
vidIQ Vision for YouTube - https://www.99signals.com/go/vidiq-chrome-extension/
SEO Meta in 1 Click - https://chrome.google.com/webstore/detail/seo-meta-in-1-click/bjogjfinolnhfhkbipphpdlldadpnmhc?hl=en
BuzzSumo Extension - Sign up for a 30-day free trial of BuzzSumo
FindThatLead - https://findthatlead.com/en/chrome-extension
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BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
Jul 20, 202205:54

Ep. #86 - 5 Best Link Building Strategies (That Anyone Can Use)
Ep. #86 - 5 Best Link Building Strategies (That Anyone Can Use)
Recently, I did a webinar for Serpzilla on the best link building practices. In the webinar, I shared 5 of my favorite link building strategies. The best part about these strategies is that anyone can use them to increase their site's authority and gain organic traction. On this episode, I share these 5 easy link building strategies so you can implement them for your own site.
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This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves.
Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/
Exclusive offer: For a limited time, you can get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout.
GrowthBar Review: https://www.99signals.com/growthbar-review/
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Tools & resources discussed in this episode:
[Blog Post] How to Get High Quality Backlinks (25 Proven Techniques) - https://www.99signals.com/high-quality-backlinks/
[Blog Post] How to Get High Quality Backlinks with Infographics (and Boost Your SEO) - https://www.99signals.com/high-quality-backlinks-infographics/
[Blog Post] 40 Infographic Submission Sites to Promote Your Infographic (and Get Backlinks) - https://www.99signals.com/infographic-submission-sites/
[Backlinko Guest Post] How to Get Backlinks With Guestographics - https://backlinko.com/how-to-get-backlinks
Semrush: Sign up for a 30-day free trial of Semrush Pro: https://www.99signals.com/go/semrush-pro-offer/
Venngage - https://venngage.com/
Design Pickle - https://designpickle.com/
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BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://ebooks.99signals.com/blogging-toolkit) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
Jul 13, 202214:29

Ep. #85 - 10 Actionable On-Page SEO Tips to Boost Your Rankings
Ep. #85 - 10 Actionable On-Page SEO Tips to Boost Your Rankings
On-Page SEO is a critical part of improving your website's search traffic. On this episode, I share 10 actionable on-page SEO tips to help you keep up to speed with the ever-changing SEO landscape.
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Tools & resources discussed in this episode:
[Blog Post] On-Page SEO Guide: 20 Actionable Tips to Boost Your Rankings - https://www.99signals.com/on-page-seo-tips/
[Blog Post] Search Intent and SEO: The Ultimate Guide - https://www.99signals.com/search-intent-seo/
[Blog Post] Internal Links for SEO: The Definitive Guide - https://www.99signals.com/internal-links-seo/
Semrush Sign up for a 30-day free trial of Semrush Pro: https://www.99signals.com/go/semrush-pro-offer/
CoSchedule's Headline Analyzer - https://coschedule.com/headline-analyzer
Social Snap - Check out my in-depth review: https://www.youtube.com/watch?v=yYjXtoFKzN0
-=-=-=-=-
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
Jul 08, 202211:42

Ep. #84 - 5 Best Marketing Analytics Tools for Data-Driven Marketers
Ep. #84 - 5 Best Marketing Analytics Tools for Data-Driven Marketers
Marketing analytics tools are used to uncover insights that can improve your marketing performance. With a plethora of marketing analytics tools on the market, it's not easy to decide which marketing tools are worth using. On this episode, I recommend 5 best marketing analytics tools that can really level up your marketing.
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Tools & resources discussed in this episode:
#1 Google Analytics - The best free marketing analytics tool on the market. Click here to sign up: https://analytics.google.com/analytics/web/
#2 Semrush - Use it for keyword research, competitor analysis, and technical SEO audit. Sign up for a 30-day free trial of Semrush Pro: https://www.99signals.com/go/semrush-pro-offer/
#3 HotJar - Use it to understand how users behave on your site. Get started for free: https://www.hotjar.com/pricing/
#4 SparkToro - Use it to understand your audience better and execute your marketing in all the right places. Use it for free: https://sparktoro.com/
#5 BuzzSumo - Use it to identify the best-performing content for any topic or website. Sign up for https://www.99signals.com/go/buzzsumo/
[Ahrefs Blog Post] How to Use Google Analytics 4 for Beginners - https://ahrefs.com/blog/how-to-use-google-analytics/
-=-=-=-=-
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
Jul 02, 202208:51

Ep. #83 - Ahrefs' New Search Engine (Yep) is Disappointing
Ep. #83 - Ahrefs' New Search Engine (Yep) is Disappointing
A few weeks ago, Ahrefs launched their own search engine called Yep. Aside from being a privacy-focused search engine, Ahrefs promises a 90/10 revenue split for creators. I've been using Yep for the past few days and it's safe to say I'm a bit underwhelmed. Tune in to this episode to learn why I think Ahrefs has made a huge blunder with this move.
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This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves.
Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/
Exclusive offer: For a limited time, you can get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout.
GrowthBar Review: https://www.99signals.com/growthbar-review/
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Tools & resources discussed in this episode:
Yep - https://yep.com/
-=-=-=-=-
BONUS RESOURCES + FREE DOWNLOADS
If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:
The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!
The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.
The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.
Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.
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Visit https://www.99signals.com for more insights on SEO, blogging, and marketing.
Jun 27, 202209:41

Ep. #82 - Content Upgrade Strategy: 6 Easy Steps to Boost Your Organic Traffic
Ep. #82 - Content Upgrade Strategy: 6 Easy Steps to Boost Your Organic Traffic
A few years ago, I published an SEO case study on my blog where I revealed a relatively simple, yet often overlooked, technique to boost search traffic to your old posts.Using the remarkably easy 6-step content upgrade strategy, I was able to significantly increase organic traffic to my blog. The content upgrade strategy is a process of relaunching an old blog post with new and updated information in an effort to boost its search traffic and revive its rankings. On this episode, I deconstruct all the steps involved in the content upgrade strategy, with examples, so you can follow the same process for your own blog.
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This episode is sponsored by GrowthBar, an all-in-one SEO toolkit that helps you create content that Google loves.
Try GrowthBar for free for 5 days: https://www.99signals.com/go/growthbar-seo/
Exclusive offer: For a limited time, you can get 50% off on GrowthBar for the first three months. Use promo code 99signals at checkout.
GrowthBar Review: https://www.99signals.com/growthbar