
The True Wealth Project
By Sascha Janzen
Join me in exploring the answers to that question. I am interviewing guests with particular insights, expertise or success around the 3 core areas of
Wealth - Impact - Succession
To find out more, visit
janzenco.com/podcast
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The True Wealth ProjectOct 26, 2023

Episode 26 - Selling More Than a Business: The Heart and Soul of Transition / Denise Logan
Imagine this: You've poured your heart and soul into building a successful business. You've navigated the highs and lows, celebrated victories, and weathered storms. Your company isn't just a source of income; it's your legacy, your pride, your life's work. And then, the time comes to part ways. It's a moment of profound significance, not just in financial terms, but in emotional and personal ones.
This is where Denise Logan, known as the Seller Whisperer, steps in. She's not your typical business expert focused solely on numbers and deals. Denise delves deep into the intricate interplay of work, finance, and purpose when it comes to selling businesses. Her insights have transformed countless lives, helping business owners navigate the emotional rollercoaster of letting go.
On episode 26 of The True Wealth Project podcast, Sascha Janzen sits down for the second time with Denise Logan to continue the insightful discussion they had in episode 15 by delving even deeper into the secrets of successful business transitions.
Denise shares her transformative insights that have a global reach, impacting mindsets, preventing deal breakdowns, and adding profound meaning to this pivotal life transition. She will emphasize the importance of acknowledging the emotional attachments, concerns, and values of business owners, going beyond the financial aspects.
The two of them also discuss strategies for uncovering the true motivations of business owners in sales conversations, focusing on building trust, setting realistic expectations, and aligning with the client's goals.
You will learn about the delicate balance between financial and non-financial priorities in business sales and transitions, and how understanding the emotional and personal aspects of the seller's decision is key to making an offer that resonates with their values and aspirations.
You will find out that business is not just about profits and losses; it's about the people, legacies, and values that define it. Denise's approach stands as a testament to the power of empathy, trust, and lasting relationships, and she encourages meaningful conversations about legacy, shared values, and motivations.
Listen now and enjoy this thought-provoking episode as we uncover the profound wisdom of Denise Logan, the Seller Whisperer, and learn how to navigate the emotional rollercoaster of letting go and achieve a more meaningful and successful business transition.
Resources:
How to find Denise:
Website: https://deniselogan.com
LinkedIn: https://www.linkedin.com/in/deniselogan
Twitter: https://twitter.com/DeniseLoganUSA
Denise's book:
The Seller’s Journey: https://deniselogan.com/the-sellers-journey/

Episode 25 - The Path to True Wealth and Financial Freedom / Jason Graystone
In today's fast-paced world, we often find ourselves chasing success and wealth, driven by societal expectations and external symbols of prosperity. The pressure to keep up with the Joneses can lead us astray from our true passions and values, leaving us feeling unfulfilled and disconnected from our genuine selves.
Deep down, we know that true wealth is not just about the numbers in our bank accounts, but about the quality of experiences, the joy of pursuing our passions, and the impact we make on others' lives.
On episode 25 of The True Wealth Project podcast, Sascha Janzen sits down with Jason Graystone, a visionary who redefines what it means to live a purposeful life to talk about his journey to financial freedom, the true essence of wealth and how to create a life that aligns with our hearts' desires.
Jason, a self-made millionaire and master of financial freedom, shares his remarkable journey to success, starting from a young age. Through trading, investing, and building businesses, Jason achieved complete financial independence by the age of 30. Now, he dedicates his time to helping others unlock their potential and find their own paths to true wealth.
At the core of Jason's philosophy is the idea that true wealth is not just about money in the bank; it's about aligning experiences and possessions with our individual values and desires. Rather than comparing ourselves to others, he encourages us to define wealth based on our unique preferences and interests. Whether it's spending time with loved ones, pursuing hobbies, or engaging in philanthropy, true wealth comes from living a life in harmony with what brings us joy and fulfilment.
During the podcast, Jason shares five essential steps to financial freedom and fulfilment, guiding us through a systematic approach. From gaining clarity about our values and goals to exploring low-risk investments and expanding our income, these steps provide a roadmap towards a more secure and fulfilling financial future.
In the pursuit of financial freedom, Jason cautions against common pitfalls. He advises us to avoid succumbing to societal pressure and to stay true to ourselves and our passions. Rushing into high-risk investments without proper preparation can be detrimental, emphasising the importance of gradual learning, discipline, and responsible decision-making.
If you're ready to redefine your perspective on wealth, join Sascha and Jason on The True Wealth Project podcast as Jason shares his wisdom on creating a life filled with purpose, financial freedom, and genuine fulfilment.
Discover how you can achieve true wealth and make a lasting impact on your life and the lives of others. Embrace a path to financial independence that aligns with your heart's desires, and embark on a journey towards a more purposeful and fulfilling life.
Sign up for The True Wealth Project Podcast newsletter to stay updated and never miss an episode:
https://bit.ly/twpnewslettersib
or buy us a coffee to support us:
Where to find Jason Graystone:
Website: Jasongraystone.com
The Always Free Podcast: Alwaysfreepodcast.com
Facebook: Jason Graystone
Twitter: @j_grayston
Instagram: @JasonGraystone

Episode 24 - Doing good AND doing well - is it possible? / Bessi Graham
Are you an entrepreneur who wants to positively impact the world?
Do you feel that despite your success in business you haven’t found fulfilment and have doubts if you can actually leverage your wealth to make a massive difference?
Do you believe that “doing good” and “making money” can’t exist together and that the only way you can contribute is by using the money you make in your business to fund a charity or set up a foundation?
What if we told you that you can do good and make money at the same time? What if we told you to do good INSIDE your business while continuing to thrive?
Bessi Graham, the co-owner of Benefit Capital in Melbourne, Australia, believes that business can be an incredibly powerful agent for change. She works with business owners to help them put their time, talent, and treasure to work in ways that align with their values and allow them to create a legacy they can be proud of. She joined Sascha Janzen on episode 24 of The True Wealth Project to talk about that and share some of her secrets on how we can bring “doing good” and “making money” back together.
They talk about: How can a business be a force for good in a sustainable way? Bessi believes that, first of all, “what makes us be able to maintain the doing good inside the business is that we have to really think about what we as either an individual owner or a family care about.” How you can start doing good INSIDE your business: There are three ways you can start. Bessi and Sascha talk through all three ways.
The Mother Teresa trap: There are four common traps we can fall into when we want to help and contribute. Good intentions aren’t always enough. And doing good is not as easy as it may seem. Awareness is the first step to take if you want to make a true impact and avoid unintended consequences.
Bessi believes that there are four common traps we can fall into when we want to help. She takes us through all four traps in the conversation. How can these four traps be avoided? Bessie also believes that awareness is the key and that it is important for business owners to recognise that there is value in slowing down and actually just doing the reflective process of really getting to some clarity upfront. If you do that, then a lot of those unintended consequences can be avoided because you can anticipate them.
For these and many more invaluable tips on how we can bring “doing good” and “making money” back together and transform your business into an incredibly powerful agent for change, tune into episode 24 of The True Wealth Project Podcast!
Sign up for The True Wealth Project Podcast newsletter to stay updated and never miss an episode:
https://bit.ly/twpnewslettersib
or buy us a coffee to support us:
Where to find Bessi
https://www.linkedin.com/in/bessi-graham-48a31323/
https://www.facebook.com/bessi.graham
https://www.instagram.com/bessigraham/
Bessi’s Podcast:

Episode 23 - How to become a time wealthy entrepreneurial parent / Jamie Selby
Maybe you feel like your family relationships are not what you want them to be because you don’t spend enough quality time with your loved ones.
But does it have to be like that?
Being successful in your business or having a higher position in a company is a great thing, it is certainly something you should feel proud of.
But unfortunately, having success in our career often comes with a big price. It often takes away a lot from our health, passions, and relationships.
Building and running a business whilst trying to be a great parent is hard.
We know that money alone won't make us happy or fulfilled. Especially when we don’t spend enough time with our kids and our loved ones. Yet, we still need money to provide for our families, to offer our children a good education and great experiences.
So, is it possible to run a successful business, whilst still being a great parent and enjoying time with your loved ones?
Jamie Selby believes it certainly is.
Jamie is a chartered accountant, an entrepreneur and the CEO
and the business coach at Parental CEO, a company helping parents to be the parents they want to be while at the same time being able to run and enjoy a business.
After he successfully sold his award-winning accounting practice some time ago, Jamie decided to set himself the mission to free parents from financial struggles by giving them all the tools they need to both be successful parents and run profitable businesses
As a father of three, Jamie understands the challenges busy entrepreneurs can face in their family lives.
Jamie joined Sascha Janzen on episode 23 of The True Wealth Project to share his secrets to business success, whilst still being a great parent.
They will talk about:
What True Wealth means for Jamie
Jamie has some great top tips with 6 easy to follow steps to manage your workload to enjoy time with your family
But how do we get to a state of mind where we can actually allow ourselves to go for a walk?
For answers to these questions and many more invaluable tips on how to be a great parent and a successful entrepreneur, tune in to a new episode of The True Wealth Project!
How to find Jamie:
www.parentalceo.com
jamieselby.com
me@jamieselby.com
www.facebook.com/JamieSelbyMAATACA
www.linkedin.com/in/jayselby/

Episode 22 - How to take your family business from lifetime to legacy / Nike Anani
If you are the founder of a family business, you’ve certainly worked really hard to secure its future, not only for your children but also for future generations.
But now, when the time has come to start handing over the reins, things seem to be harder than you initially thought.
You may feel like your kid is not listening to your advice that comes from years of experience and solid expertise, and they try to change everything without understanding what it really takes to build a business.
On the other hand, if you are a NextGen starting to take over the family business you may feel that the founder is never listening to your innovative ideas, that they never want to back up and let you make your own mark.
In family businesses, this is typical when the guard changes.
Unfortunately, oftentimes this generational gap leads to conflict that can seriously affect family relationships and can even lead to destroying the business.
And this is something you certainly don’t want to happen.
But what can we do to prevent this?
What do you have to do if you want to start building a business legacy or building a legacy business that lasts for more than one generation?
How do siblings become good business partners?
For this and much more, tune in to a new episode of The True Wealth Project! The award-winning family business strategist, Nike Anani joined Sascha Janzen on episode 22 of The True Wealth Project to discuss just that.
A business founder but also a NextGen in her own family business, Nike has the ability to empathize with both generations and act as a connector.
Do not forget to join the True Wealth Newsletter for news and special treats.
Where to find Nike:
Nike’s website: Nikeanani.com
Nike’s Podcast: The Connected Generation with Nike Anani

Episode 21 - The True Wealth Project Podcast - Reflections and Plans
Following my break in 2021, I am back in the trenches with plans for 2022. Join me for this short episode as I take stock of my podcast journey so far and take a look forward to 2022. Please take some time to like, rate and review The True Wealth Project Podcast on Apple iTunes And do not forget to subscribe to The True Wealth Project Newsletter to receive actionable tips and join our community.
Send me an email with feedback, questions or any suggestions for interesting guests: truewealth@janzenco.com
Please rate and review The True Wealth Project Podcast in iTunes so we can reach more people and strengthen the movement.
Do not forget to sign up for our newsletter to be notified about new episodes and receive educational content (such as the cheat sheet with Rob's tips on how best to make a real impact) on how to achieve a state of True Wealth and how to build your own legacy

Episode 20 - How to get your philanthropy going by joining all the dots / Annie Moon
If you wonder how to make your philanthropy work and how to make it matter, join my conversation with Annie Moon, philanthropy advisor and founder of impact consultancy Be The Difference as we uncover how you too can be more strategic about your giving efforts.
To make a real and tangible difference you need to join all the dots and stakeholders and work with them towards the change you want to make. How to you strike a balance between your big vision and specific steps to "start somewhere"?
Have you done your ground work and considered that you want to get out of being a philanthropist? Do you look at philanthropy as a learning experience? Have you embraced failure as something that you just need to move through?
Listen in as we discuss these and many more questions about how to get your philanthropy going.
Do not forget to sign up for our newsletter to be notified about new episodes and receive educational content (such as the cheat sheet with Rob's tips on how best to make a real impact) on how to achieve a state of True Wealth and how to build your own legacy
Where to find Annie
https://www.linkedin.com/in/annie-moon-philanthropy/
https://www.bethedifference.services

Episode 19 - Impact again: Discover the power of small / Masami Sato
In this episode I am joined by Masami Sato, founder and CEO of B1G1. Listen to our conversation and find out how far a little can go when combined with habit and network. I was intrigued and inspired to apply this in our own family and as a business. Masami and B1G1 help to rediscover our purpose and passion and to connect this to our day to day activities. Kick the procrastination, stop overthinking and just get started!
As a result of this interview 4 mango trees are to be planted in Kenia that will carry the educational for one child for an entire year - every year once it starts carrying fruits.
Do not forget to sign up for our newsletter to be notified about new episodes and receive educational content (such as the cheat sheet with Rob's tips on how best to make a real impact) on how to achieve a state of True Wealth and how to build your own legacy
Where to find Masami

Episode 18 - How to make a real impact / Bob DePasquale
Bob became an international impact maker after he fought off his cancer and witnessing 09/11 in New York. He since developed a humbing approach to impact making and has some useful tips on how to make a real impact - small or large. He believes everyone has a special ability and a calling to make an impact.
I really enjoyed this conversation and found a lot of useful tips which I will share in a cheat sheet soon.
Do not forget to sign up for our newsletter to be notified about new episodes and receive educational content (such as the cheat sheet with Rob's tips on how best to make a real impact) on how to achieve a state of True Wealth and how to build your own legacy
My conversation with Rob on his podcast "Speaking of Impact"
https://www.bobdepasquale.com/podcast/35
Where to find Rob
https://www.linkedin.com/in/bobdepasquale/

Episode 17 - How to grow into a family office as an in-law member / Brian C. Adams
In this episode I have a chat with Brian C. Adams who grew into a family office as an in-law member. We talk about how hitting numbers does not provide happiness and how to find a sense of purpose by encouraging change on a larger scale.
Brian also gives in depth insights into the inner workings of a G1 family office to a small family and the challenges that come along with being part of it. He explains how a governance structure can help to provide a link between the generations and be a safeguard for rainy days. He makes the case for treating a family office like a small business and for making sure that the family office can sustain a lifestyle for more than one generation of the family.
Do not forget to sign up for our newsletter to be notified about new episodes and receive educational content on how to achieve a state of True Wealth and how to build your own legacy
How to find Brian:
https://www.linkedin.com/in/brian-c-adams/
https://www.excelsiorgp.com/resources/

Episode 16 - How to fall in love with money / Fanny Snaith
In this episode I talk with money coach Fanny Snaith about what a wonderful tool money can be and how you can fall in love with it - in a positive way.
Is money a taboo topic in your life or do you openly talk about it in your circle? How do you run your money? Do you make conscious or unconscious money choices? What are you doing to look after it? How are you spending your money? What money behaviours do your children see and observe? How can you inspire money confidence?
Are you aware of your relation with money? Are you fully comfortable with money or do you, too, have unresolved money issues? Learn how to master your money types and accept money as the tool it is meant to be.
Do not forget to sign up for our newsletter to be notified about new episodes and receive educational content on how to achieve a state of True Wealth and how to build your own legacy
How to find Fanny:
https://www.linkedin.com/in/fannysnaith/
Take the money type quiz:

Episode 15 - Who will you be once you retire and do you know your checkout date? / Denise Logan
In this episode I talk to Denise Logan about who we are once we sell our business or retire or our successor takes over from us. Denise has a way of getting people to think deeply about what work provides for them aside from money.
We also talk about why you may want to ask about the book on someone's nightstand rather than what they do for a living.
Have you thought about how you launch into retirement? Towards what are you working? How many post-work weeks have you left on the clock and what does it all mean in the end?
Do not forget to sign up for our newsletter to be notified about new episodes and receive educational content on how to achieve a state of True Wealth and how to build your own legacy
How to find Denise
https://www.linkedin.com/in/deniselogan/
denise@deniselogan.com

Episode 14 - How you can use 4 Ms to build your legacy with ease and clarity / Vicki Wusche
My guest Vicki Wusche has her own take on what constitutes wealth - Do you, too, want to live the way you want? What would you do if you never had to work another day in your life?
Discover your 4 Ms and find out how they can help you to start building your legacy with ease and clarity.
Also find out how much is enough, more than enough and much more than enough and why it is important you know these three key milestone marks.
Do not forget to sign up for our newsletter to be notified about new episodes and receive educational content on how to achieve a state of True Wealth and how to build your own legacy
Take the readiness to retire scorecard:
https://scorecard.vickiwusche.com
How to find Vicki
https://www.linkedin.com/in/vickiwusche/
https://www.instagram.com/vicki_wusche/

Episode 13 - How to be financially resilient in times of crisis / Robert Gardner
Have you got all your eggs in one basket?
Have you charged your money battery?
Are you in financial panic mode or do you look at a 10-years plus horizon?
Find out about Robert Gardner's Top 10 Tips on how to manage your finances in times of crisis.
(Download our free pdf of the Top 10 Tips: https://bit.ly/2GJnXup)
Link to Sascha's article on the possible medium term implications of the COVID-19 crisis:
https://www.linkedin.com/pulse/covid-19-crisis-what-implications-family-wealth-sascha-janzen/
Join the True Wealth Project community now and get free access to the PDF Download of Rob's Top 10 Tips on how to manage your finances in times of crisis
https://mailchi.mp/c0cca2c6efea/truewealthproject
How to find Rob:
https://www.linkedin.com/in/robertjgardner/

Episode 12 - How to get your legacy kick-started / Laura A. Roser
Listen to my conversation with Laura A. Roser of Paragon Road to find out how to kick start building your own legacy. Also find out that it is your decision whether your legacy will be accidental or intentional.
Have you developed your non-financial assets yet?
Are you fully aware that your legacy has little to do with money or wealth but a lot to do with your relationships?
Join the True Wealth Project community now and get free access to 5 Types of Stories All Parents Should Tell Their Kids:
https://mailchi.mp/c0cca2c6efea/truewealthproject
Where to find Laura:
https://www.linkedin.com/in/lauraroser/
https://twitter.com/LauraRoser

Episode 11 - Why we need to give our children a financial education by the age of 7 / Robert Gardner
In my chat with Robert Gardner of Redingoten we are digging deep into the need for financial education and why it is so important to give children a financial education by the age of 7.
Also, did you know that of all people questioned internationally, only 30% were able to answer 3 basic questions about finance and interest and that the World Economic Forum recommends financial education to be included in school curricula worldwide?
Meet the man who co-founded two successful businesses, a charity and who wants to stop climate change by responsible investment and listen to episode 11 of the True Wealth Project Podcast (which is the first episode with a bit of music too - let me know what you think!)
Join the True Wealth Project community now
https://mailchi.mp/c0cca2c6efea/truewealthproject
How to find Rob:
https://www.linkedin.com/in/robertjgardner/

Episode 10 - Why it matters to be a family business and 3 initial steps to prepare succession / Mairi Mickel
In this episode I talk to Mairi Mickel, family business advisor with her own 4th generation family business shareholder background. Listen in to find out her unique take on how to get succession planning going and how philanthropy can set the scene without breaking the bank.
Join the True Wealth Project community now https://mailchi.mp/c0cca2c6efea/truewealthproject
How to find Mairi:

Episode 9 - What it takes to increase and improve philanthropy / John Pepin
Did you know that only some 30% of surveyed advisors (such as wealth managers, lawyers, accountants) even offer any services related to philanthropy although the majority of their clients would like to have access to such services?
Did you know that there are 23 distinct services that philanthropists may require?
Join in my conversation with John Pepin of Philanthropy Impact to find out what it takes to increase and improve philanthropic activities.
You may also be interested to hear how John interrogates me about my motives to run the True Wealth Project Podcast....
Join the True Wealth Project community now to get free access to the list of 23 Distinct Services that philanthropists may require: https://mailchi.mp/c0cca2c6efea/truewealthproject
How to find John:
john.pepin@philantrhopy-impact.org
https://www.philanthropy-impact.org
https://www.linkedin.com/in/john-pepin-842b8014/

Episode 8 - Why we need to ask the question before we can find the answers / Jed Emerson
Listen in on my conversation with Jed Emerson and how we go deep into the purpose of being and the purpose of capital and how we can re-connect ourselves with our neighbours and the environment. And by the way, did you know that the Rockefeller Foundation coined the term "Impact Investing" and that the origins of impact investing go as far back as 1604? Join us for all this and more.
Join the True Wealth Project community now https://mailchi.mp/c0cca2c6efea/truewealthproject
Contact Jed Emerson:
https://www.purposeofcapital.org
https://www.linkedin.com/in/jedemerson/
Book (free download): The Purpose of Capital - Elements of Impact, Financial Flows and Natural Being

Episode 7 - How families can contribute to quality of life for all / Dorian Furlonger
In this episode I have a chat with Dorian Furlonger and we look at politics and why it is time for politics to grow up, how families can contribute to a win-win political system and what role AI can play in rediscovering root questions. Also learn what values are shared by cultures across the world and how that can help to overcome differences.
Join the True Wealth Project community now https://mailchi.mp/c0cca2c6efea/truewealthproject
Contact Dorian Furlonger:
https://twitter.com/qolfabook
https://www.linkedin.com/in/dorian-furlonger-frsa-4909a9159/
Books:
"Quality of Life for All" by Dorian Furlonger
"It's Time for Politics to Grow Up" by Dorian Furlonger

Episode 6 - How to live an 11-generation philanthropic legacy / Sylvia Brown
In my conversation with Sylvia Brown of Rhode Island you can learn how to live an 11-generation philanthropic legacy, how to use philanthropy as a tool to keep the family together and how failure to do so can make you feel lonely.
Also find out how to kick start your own philanthropic journey in 5 easy to follow steps and how to best involve the family early on.
Find Sylvia Brown https://sylviabrownsmartdonors.com
Join the True Wealth Project community now https://mailchi.mp/c0cca2c6efea/truewealthproject

Episode 5 - Put on your 100 year glasses / Chris Delaney
In this episode we are exploring how to overcome the shirtsleeves-to-shirtsleves-in-three-generations predicament.
Also learn why it is important to have a 100-year perspective when thinking about wealth succession and why you should ask "why?" at least 5 times to get to the bottom of it all. And then, what does it all have to do with F.I.S.H.?
Book recommendations
Abundance: The Future Is Better Than You Think (Exponential Technology Series) nby Peter H. Diamandis and Steven Kotler
Capital in the Twenty-First Century by Thomas Piketty and Arthur Goldhammer
Join the True Wealth Project community now

Episode 4: How to eat an elephant aka: Family Governance - Ugh! / Steve Legler
Listen to my conversation with Steve Legler to find out why you should involve the entire family in preparing your wealth transition to the next generation, why it is easier than you think to get started and why people are more important to your legacy than assets.
How to find Steve:
https://shiftyourfamilybusiness.com
https://www.linkedin.com/in/steve-legler-259065a
Please do not forget to join the True Wealth Project community on
https://mailchi.mp/c0cca2c6efea/truewealthproject

Episode 3: How to identify your money mindset - and break through the ceiling / Karen Sutton-Johal
Listen to my conversation with Karen Sutton Johal, author of "The 4 Money Mindsets" and find out how to identify your own limitations and beliefs about money. Karen shares some interesting insights on how to change your money mindset and no longer let money control your actions.
How to find Karen:
http://www.the4moneymindsets.com
https://www.linkedin.com/in/karensuttonjohal/
Please do not forget to join the True Wealth Project community on

Episode 2: Leaving a legacy without having a successor / Stephan Dahl

Episode 1a: The True Wealth Formula
Find out about the concept of the True Wealth Formula and its components. In future episodes I will further explore how to find and build true wealth based on this concept.

Episode 1: Introductory Episode
Find out what the True Wealth Project is all about and join me on my journey to find out how to give wealth a true meaning.
To get notified of any new episodes or other news around the True Wealth Project visit https://mailchi.mp/c0cca2c6efea/truewealthproject