The Writing Guy
By Scott Keyser
The Writing GuyJun 18, 2021
Episode 225, the true meaning of Commitment
Episode 224. A mother's death
Episode 223, Strictly Come Dancing, Strictly Come Writing
Episode 222, 17 things James is gonna change about his writing
Episode 221, writing and mindset
Episode 220, the origin of 'protest'
Episode 219, switching mindset
Episode 218, client feedback on my rhetorica writing techniques
Episode 217, the four readability stats
Episode 216, how multi-coloured is your writing?
Episode 215, The Myth of Professionalism
Episode 214, curing 'technical noise' in your bids
Episode 213, what a bid client took away from a day's coaching with me
Episode 212, George Monbiot's brilliance on how capitalism is killing the planet
Episode 211, three dimensions of world-class bids
Episode 210, Agincourt 1415
Episode 209, on St Crispin's Day, celebrating Agincourt (1415) and Chaucer (1400)
Episode 208, the oppositional language of protest
Episode 207, 'sh*t', a visceral word used with power
Episode 206, a common grammar mistake: the comma splice
Episode 205, wanna write flabby, flaccid, paunchy emails to clients?
Episode 204, why does rhythm affect humans so powerfully?
Episode 203, 1066 and its impact on our language
Episode 202, the power of a simple, elemental idea
Episode 201, two magic words to sprinkle over your writing
Episode 200, the noble warriors who are peaceful water protectors
Episode 199, more nature writing to soothe your soul
Episode 198, recognising nature's beauty through language
Episode 197, pain engages prospects
Episode 196, Jerusalem 2.0
Episode 195, Boris Johnson's party conference speech
Episode 194, an icon of music and language turns 70 today
Episode 193, how to write actions and benefits, outcomes or results
Episode 192, Keir Starmer's missed opportunity
Episode 191, plain English, and a limerick inspired by Welsh beauty
Episode 190, the artist's investment in their art
Episode 189 George W Bush's welcome letter to the new President, Barack Obama
Episode 188, the story's (first) climax
Episode 187, the great fish surfaces for the first time ('The Old Man and The Sea')
Episode 186, Hemingway's economical style
Episode 185, the simplicity of 15 writing techniques
Episode 184, the power of rhythm
Episode 183, 9/11
Episode 182, compassion
Episode 181, JRR Tolkien
Episode 180, neurologically engaging writing (!)
Episode 179, A Midsummer Night's Dream in Cambridge
Episode 178, nailing your elevator pitch
Episode 177, hear the voice of a Victorian costermonger
Episode 176, the sad history of St Giles, London
Episode 175, the origin of 'taboo'
Episode 174, the etymology of the c-word
Episode 173, a poetic elevator pitch?!
Episode 172, John Dryden's 390th birthday, England's first Poet Laureate
Episode 171, another five headline writing techniques
Episode 170, you can't go wrong with plain English
Episode 169, Ted Hughes's birthday
Episode 168, the written word has never been more important
Episode 167, rhetorica II's 15 techniques
Episode 166, the death of William Blake
Episode 165, the power of punctuation
Episode 164, the rhythm of writing ratios (alliteration!)
Episode 163, the S.C.O.T.T. techniques raise writing confidence
Episode 162, S.C.O.T.T.
Episode 161, Ernest Hemingway's writing style
Episode 160, nailing your prospects' painpoints
Episode 159, gratitude
Episode 158, sharing my 62nd birthday with Mr Controversy
Episode 157, the joy of rhythm
Episode 156, the link between motion and emotion
Episode 155, The Magick of Story
Episode 154, Engagement is all!
Episode 153, happy summer solstice!
Episode 152, has working from home changed how we write?
How to improve your writing skills. In preparing a forthcoming talk for a client, Scott wonders if the post-COVID business world is readier than ever for a more human writing style.
Episode 151, write Human!
Scott unpicks a 16-word sentence that sounds more like it's been written by a robot than a human. Writing Human is a major way of improving your writing skills.
Episode 150, review and preview of this podcast
Scott thanks his small but growing audience for their listenership, reviews his highlights so far and asks his listeners for their topic suggestions (email@example.com) — all in the name of improving your writing skills.
Episode 149, the written word makes history
Episode 148, the ornithological source of 'jargon'
Episode 147, Stonehenge and words of worship
Episode 146, how a client doubled her readability (in 10 mins)
Episode 145, how to cure wordiness
Episode 144, the Magick of Spelling
Episode 143, Scott's Big Five (writing techniques)
Episode 142, my serendipitous day
Episode 141, Scott's Big Five
Episode 140, Walt Whitman's elegy to Lincoln
Episode 139, fiction and survival
Episode 138, Noah Webster, American man of letters
Episode 137, Alexander Solzhenitsyn
Episode 136, the death of the Father of English History
Episode 135, Ralph Waldo Emerson
Episode 134, the power of protest
Episode 133, structure trumps language
Episode 132, structuring your writing
Episode 131, 20 May 1609, Shakespeare's sonnets published
Episode 130, birth (and death)
Episode 129, sentence hotspots
Episode 128, doom
Episode 127, Woodstock
Episode 126, the trials and tribulations of bidding
Episode 125, the power of a good story well told
Episode 124, National Limerick Day
Episode 123, why structure trumps language
Episode 122, objective vs message
Episode 121, why plan?
Episode 120, head or heart?
Episode 119, 6 May 1954
On this day in 1954, Roger Bannister ran the first sub-4 minute mile on the Iffley Road track in Oxford, despite 'sub-optimal' conditions and training. Scott considers the role of mindset in any task, including writing.
Episode 118, 200th anniversary of the death of Napoleon Bonaparte
Episode 117, Alice in Wonderland
Episode 116, five levels of demand on a mega bid
Episode 115, element #3 of great writing: personality
Episode 114, element #2 of great writing: clarity
Episode 113, element #1 of great writing: content
Episode 112, grammar and pig shit
Episode 111, 'take heed'
Scott looks at the Germanic origin of the phrase and its layers of meaning.
Episode 110, Client Earth
I've started writing pro bono for a new environmental organisation called 'Lawyers for Net Zero'. My writing research led me back to a book on my shelf called 'ClientEarth', which won the Judges' Choice award in the first Business Book Awards in 2018 (I was one of the judges). Both ClientEarth and Lawyers for Net Zero are fighting climate change through lawyers and the law. I commend the book and the work of both organisations to you.