Skip to main content
Spotify for Podcasters
Scribe Book School

Scribe Book School

By Tucker Max and Charlie Hoehn

The ultimate self-publishing course taught by 4X New York Times Bestselling Author, Tucker Max, along with Author, Charlie Hoehn.
Available on
Apple Podcasts Logo
Google Podcasts Logo
Overcast Logo
Pocket Casts Logo
RadioPublic Logo
Spotify Logo
Stitcher Logo
Currently playing episode

The New Book Publishing Playbook

Scribe Book SchoolDec 16, 2021

The New Book Publishing Playbook
Dec 16, 202101:48:08
How to Write Your Book Faster
Jun 08, 202114:26
Is Amazon's KDP Select Worth It?
Jun 01, 202109:36
How to Turn Your Blog into a Book

How to Turn Your Blog into a Book

Before you learn about turning your blog into a book, I want to make one thing perfectly clear:

You don’t need a blog to write a successful book.

At Scribe, we’ve helped thousands of authors write and publish books, and I’ve seen plenty of those books make a lot of money without a blog. So if you don’t have a blog, don’t build one just to write a book.

That said, our co-founder Tucker Max did turn his blog into a series of New York Times bestsellers, so we are happy to share his advice on how to do it.

So, if you happen to have a blog already, this episode will give you a step-by-step guide on how to turn it into a book. We'll also give you several examples of other people who turned their blogs into books.

May 25, 202114:36
Fix These Grammar Mistakes Before You Hand Off Your Manuscript

Fix These Grammar Mistakes Before You Hand Off Your Manuscript

The best way to write is the way you talk—at least for most writing.

It’s conversational, and it’s easy to read. That’s exactly what you want in a book.

The way we speak isn’t always grammatically correct, but that’s okay.

Grammar rules are arbitrary and completely made-up.

That said, we put together this shortlist of the most common grammatical errors, so you can fix them before sending your manuscript to your editor.

To see all of our examples, check out the full article: 

10 of the Most Common Grammar Mistakes to Avoid (& How to Fix Them)

May 18, 202109:41
Does LinkedIn Help Authors?
May 11, 202110:10
How to Tell a Story in a Book
May 04, 202113:21
Vanity Press: How To Avoid Publishing Scams
Apr 27, 202114:10
How To Get Your Self-Published Book Into Bookstores

How To Get Your Self-Published Book Into Bookstores

Many Authors want to get their book into hundreds (or even thousands) of bookstores across the country. It’s one of the most common dreams I hear from first-time Authors.

But there have been many changes in the publishing industry since ebooks made self-publishing accessible to everyone. Today, being in bookstores doesn’t guarantee book sales—and it’s not the best way to make money with your book.

Even if you can get your book onto thousands of shelves across the country (and most Authors can’t), you’re taking a huge financial risk—the kind that can bankrupt a self-published Author.

And there’s absolutely zero reason to expose yourself to that kind of risk.

You can publish a tremendously successful book and use it to make a lot of money without being on any bookstore shelves. It has already been done, thousands of times, by countless other Authors similar to you.

Now, if you want to know the joy of walking into a bookstore and seeing your book sitting on the shelf, you can still make that happen. You just have to go about it the right way.

This episode will tell you everything you need to know about getting your book into brick-and-mortar bookstores—while avoiding the risks that can come with it.

We'll walk you through:

Why bookstores are so risky, especially for self-published Authors What being in bookstores requires and what it won’t do for you How you can get bookstores to sell your book online A low-risk approach if you really want to see your book on a bookstore shelf How to approach bookstores to make that happen
Apr 20, 202118:31
Best Writing Exercises for Authors
Apr 13, 202115:10
How to Get Booked on Podcasts

How to Get Booked on Podcasts

This is the exact process we use with our authors at Scribe to book them on podcasts. 

If you follow this process exactly, you can start booking yourself on podcasts today.  

To read our accompanying blog post, visit

Apr 06, 202118:24
How to Think About Book Marketing
Mar 30, 202117:09
How to Use Your Book to Get on TV
Mar 23, 202117:15
How to Write a Good Book Proposal
Mar 16, 202119:12
How to Get Media Coverage and PR with Your Book
Mar 09, 202116:45
5 Things Every Author Should Do When Their Book Is Published
Mar 02, 202108:42
How to Get Guest Posts with Your Book
Feb 23, 202117:18
How to Get Clients with Your Book
Feb 19, 202116:10
How to Hit #1 New York Times Bestseller List
Feb 02, 202121:13
The Only Software You Need to Write a Book
Jan 25, 202107:00
How To Use Your Book As A Lead Magnet
Dec 21, 202008:35
Don’t Put Everything You Know in One Book
Dec 14, 202005:55
How To Get On The NY Times & Every Other Bestseller Book List
Dec 07, 202016:28
What’s The (Intangible) Impact of a Book?
Nov 30, 202014:17
How Much Does It Cost to Publish a Book?
Nov 23, 202012:21
How Much of Your Story Should Be in Your Book?
Nov 16, 202009:24
Scribe Guide To Book Forewords
Nov 09, 202008:37
Should You Ask People for Feedback on Your Writing?
Nov 02, 202008:36
Advertorial vs. Editorial Books: What’s the Difference?
Oct 26, 202012:24
The 5-Step Book Writing Plan

The 5-Step Book Writing Plan

There is only one hard and fast rule in writing:

Do what works for you.

That’s it.

That being said, after decades of writing professionally and thousands of books published, we here at Scribe Media have seen some clear trends that hold true across lots of different people. 

In this episode, we will walk you through some of the most important things we've learned.

To read the accompanying blog post, click here.

Oct 19, 202010:53
Memoir Q&A and Author Hot Seats

Memoir Q&A and Author Hot Seats

In this episode, Hal and Charlie take questions from authors who are working on their memoirs.

Hal Clifford is the Editor in Chief at Scribe. He’s been writing and editing for over 40 years, and he’s worked on New York Times bestsellers like David Goggins’ Can’t Hurt Me, Wall Street Journal and USA Today bestsellers. He’s also written three books of his own.

Charlie Hoehn is the Head of Multimedia at Scribe. He has worked with several NYTimes best-selling authors, including Tim Ferriss. In 2014, he released his self-published memoir Play It Away, which went on to sell over 20,000 copies.

If you’re writing a memoir and need some guidance, this is the episode for you.

To sign up for our free memoir writing course, head over to

Oct 12, 202052:35
How to Write Your Book Introduction
Oct 05, 202021:09
How People Will Judge Your Book
Sep 28, 202006:52
How to Outline Your Memoir
Sep 21, 202015:16
Should You Tell The TRUTH In Your Memoir?
Sep 14, 202033:07
Should You Write A Memoir?
Sep 07, 202020:07
How To Write A Book Description That Sells
Aug 31, 202015:12
Can You Make $1 Million From Your Book?
Aug 24, 202011:30
How To Write Your "About The Author"
Aug 17, 202026:27
How To Edit Your Book (Tips From #1 New York Times Bestselling Author)
Aug 10, 202018:37
How to Not Fail During The Book Writing Journey
Aug 04, 202021:16
How To Outline A Nonfiction Book [With Free Template]

How To Outline A Nonfiction Book [With Free Template]

Your book outline is the structure of your book, and thus incredibly important. If you start writing without a good outline template, the process will take forever and your book will be haphazard and incomplete.

Worse, having no outline often leads to not finishing your book at all.

The outline is also your best defense against fear, anxiety, procrastination, and writer’s block. With good positioning and a good outline, the actual writing of the book becomes fairly easy.

What you're about to learn is not the outline template you learned about in school. It’s an unconventional approach. But it’s the process we developed to give our authors the best chance of actually getting their book done.

Download the free book outline template below, and then let’s get started.

Download Book Outline Template

To sign up for our next live workshop, visit

Jul 27, 202019:34
How To Choose The Perfect Book Title
Jul 20, 202019:41
How David Goggins Sold Millions of Copies of His First Memoir

How David Goggins Sold Millions of Copies of His First Memoir

David Goggins’ story from being overweight to a Navy Seal became the New York Times bestselling book “Can’t Hurt Me.” The self-published book was featured on the Joe Rogan Experience podcast and hit #1 on Amazon’s Most Sold Books list. In this video, we break down the three ingredients that have made David’s book such a huge success.  

For more tips on "How to Sell a Million Copies of Your Nonfiction Book," check out:  



On Amazon: 

On Audible:  



Free Book Writing Workshops - 

Publishing -

Jul 13, 202010:43
How To Identify Your Book Audience
Jul 06, 202040:14
How To Write Your Book Idea
Jun 29, 202030:54
Self-Publish vs Traditional: How to Choose

Self-Publish vs Traditional: How to Choose

The business of book publishing has changed dramatically over the past decade, and most of the advice people give is dated and wrong.

Many people are confused by the publishing landscape (which is understandable), and want a lot more background information before starting on their book publishing journey. This episode is long and comprehensive, and answers questions like these:

How does the book publishing business work? What are the most important things to know? What is “self-publishing”? What is “traditional publishing”? What is the difference and why does it matter? Should I self-publish or traditionally publish my book? How do I get a traditional publishing deal? How do I evaluate traditional publishers? What is professional vs. amateur in publishing, and why does that matter?

This episode will examine the three book publishing options commonly available, explain the pros and cons of each, and help you understand exactly which one you should select.

Jun 22, 202047:41
What Kind of Book Should You Write?
Jun 15, 202010:11
Should You Write A Book? Why You Shouldn’t Even If You Can

Should You Write A Book? Why You Shouldn’t Even If You Can

Should you write a book?


The best way to think about writing a book is through expectations. If you have the wrong expectations, writing a book is a mistake. If you have the right ones, it can work wonderfully.

The biggest book killer for authors are unrealistic expectations.

In this episode, Tucker will walk you through the most common unrealistic authors have, and explain realistic expectations you can have instead.

To sign up for our next live workshop, visit

Jun 11, 202020:44
Beginner Author Mistakes: What to Avoid to Write Better Books
Jun 08, 202030:11
How Tucker Max Got His Start Writing Bestselling Books
Jun 04, 202016:01
Writing Tips from Tim Ferriss and Tucker Max
Apr 14, 202034:58
"How I Sold Over 3 Million Books" with Tucker Max

"How I Sold Over 3 Million Books" with Tucker Max

In this episode, you’re going to get a master’s course in book marketing.

Here’s what you’ll learn:

The #1 thing that helped Tucker Max sell over 3,000,000 copies of his books, and hit #1 on the New York Times bestseller list three times. (Think it was because of fame or media attention? Wrong!) The story of how Tucker met Tim Ferriss right before the launch of The 4-Hour Workweek How Tucker knew that book was going to be a mega bestseller Book marketing strategies for authors

If you’re an author who gets frustrated with all of the options you have for marketing your book, grab a pen and paper because you’re going to be taking notes.

Apr 10, 202047:11
Who Is The Right Audience for Your Book?
Feb 21, 202011:18
Do You Have Unrealistic Objectives for Your Book?

Do You Have Unrealistic Objectives for Your Book?

Imagine it’s a year after your book has been published. 

What’s happened that made writing your book worth it?  

Of course, everyone wants their book to sell lots of copies and be a breakout success–but if you make that your objective, you are setting yourself up for failure. 

You need to set realistic objectives, so you give your book a chance to actually succeed.  

In fact, the most important thing you can do in this section is to kill your fantasies, so that you can save your reality.

Feb 20, 202011:38
The Power of Positioning Your Book

The Power of Positioning Your Book

Positioning is the most crucial part of both writing and marketing your book. If you put in the work to properly position your book now, you will reap the benefits for years.

What is book positioning?

Simply stated, book positioning is the place your book occupies in the mind of your reader, and how that reader perceives your book as fulfilling their needs.

That is the technical, industry definition of positioning.

But really, positioning is about answering the question readers ask about every book:

“Why should I read this book?”

It’s important to understand that you can’t write or market yourself out of a positioning problem. 

If you get it right, positioning makes both the writing and marketing of the book easy, and ensures you get what you want from your book.

If you do not take this seriously, and get your positioning wrong, then almost nothing you can do will save your book or make it successful.

Feb 19, 202005:37
How to Beat Your Book Writing Fears

How to Beat Your Book Writing Fears

Now that you’re going to become an author, you’ll have to deal with all the fears and anxieties that come with writing.

You’re not alone. All authors start where you are right now. We start insecure, unsure, and afraid. 

And sadly, for some authors, fear stops them from ever writing their book at all.

This podcast will detail the common author fears, explain how they are destructive to books, and provide insight into how you can reframe those fears to help you. 

Feb 18, 202014:12
How to Pick the Perfect Book Idea
Feb 17, 202016:11
How to Make Money with Your Book
Feb 07, 202021:48