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Search Marketing Academy

Search Marketing Academy

By Optmyzr

Expert digital marketers share their views on the search ecosystem that elevates SEM and PPC campaigns: copywriting, creative, branding, UI/UX, SEO, conversion rate optimization, and more. Search Marketing Academy is presented by PPC optimization platform Optmyzr.
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Jamar Ramos: Building & running a digital team with heart

Search Marketing AcademyMar 20, 2023

00:00
26:01
Jamar Ramos: Building & running a digital team with heart

Jamar Ramos: Building & running a digital team with heart

If you’ve ever wanted to know what it takes to run both the creative and client sides of a marketing agency, Jamar is one of the few CMO/COO hybrids out there with enough experience to speak on it all. Jamar Ramos is a versatile, experienced digital marketer who was most recently the COO of Crunchy Links. He joins Ashwin to walk through his career in which he evolved from out-and-out copywriter to adding strategy, client success, and leadership skills to his repertoire. www.optmyzr.com www.twitter.com/JamRam33
Mar 20, 202326:01
Nitish Dhir: Bringing development UX to PPC automation

Nitish Dhir: Bringing development UX to PPC automation

Nitish Dhir is the founder of Prudent Digital, a pay per click ads operator, and  a former full-stack developer. He joins Ashwin to explain how his career in engineering allows him to put user experience at the forefront of everything he does. We also talked about his trip to Phoenix to hear Kasim Aslam of Solutions 8 speak, how he used B2B content to reduce acquisition costs through ads, and why he's firmly in the pro-automation camp. www.optmyzr.com www.prudentdigital.com
Mar 16, 202319:15
Mitch Cartwright: Write landing pages that get ads to convert

Mitch Cartwright: Write landing pages that get ads to convert

Mitch Cartwright is the performance marketer behind Ads That Convert. He's been on both agency and client sides for 5+ years and over the last 12 months, has been helping small and medium businesses achieve great results with Google Ads. Mitch joins Ashwin to talk about the mistakes present on most landing pages, how he gets it right, the process that allows him to do so at scale, and more. We also talk about AI tools like ChatGPT and the role they could play in copywriting during the coming years. www.optmyzr.com www.adsthatconvert.co
Mar 01, 202323:59
Cynthia Sandoval: Secure the bag by becoming a client growth partner

Cynthia Sandoval: Secure the bag by becoming a client growth partner

Cynthia Sandoval, founder of Cynthia Is Marketing, is an expert in Google Ads, Facebook Ads, conversion rate optimization, and email for ecommerce brands. Cynthia joins Ashwin to talk about her journey from agency rising star to independent growth consultant. Hear about the value of networking with top performers, the hallmarks of good and bad agencies, and get advice on building in-house paid media teams. www.optmyzr.com www.cynthiaismarketing.com
Feb 21, 202322:55