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The Sendible Insider Podcast

The Sendible Insider Podcast

By Sendible

Join the team to become a Sendible insider as we dive into growth strategies, obstacles, and the social media landscape. Building on over 12 years in the industry, we will share a look behind the scenes of a growing SaaS business.
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47. How to start designing successful social media graphics

The Sendible Insider PodcastNov 22, 2021

00:00
12:33
47. How to start designing successful social media graphics
Nov 22, 202112:33
46. Scale Your Social Media Workflow by Using Content Pillars
Oct 04, 202121:35
45. How to Deal With Change - a CEO Transition
Aug 25, 202132:17
44. The Sendible Exit – A Founder's Acquisition Story

44. The Sendible Exit – A Founder's Acquisition Story

In this episode, Gavin and Martine discuss the recent acquisition of Sendible. After finally closing the deal and making it public, Gavin talks about the thought process, negotiation timeline, and addresses some of the questions he's received since the announcement, including what he'll be doing next. 

Items mentioned in this episode: 

Gavin's letter to customers - https://www.sendible.com/insights/new-story-starting-for-sendible  Gavin's newsletter - https://my.growthmaps.com

If you have any questions about Sendible or the acquisition, we'd love to hear from you! Send an email to insider@sendible.com

Mar 29, 202140:04
43. You're Making It Too Difficult For Your Customers To Buy From You With Kristian Downer
Feb 04, 202126:21
42. Do 3rd-Party Social Media Tools Negatively Impact Facebook Engagement?
Jan 28, 202117:15
41. Why It's Dangerous To Stick To Best Practices
Jan 16, 202139:25
40. The Lessons I Learned In 2020 To Help Me Succeed In 2021 With Park Howell, Neal Schaffer & Ted Prodromou
Jan 06, 202113:26
Launch #4: We Abandoned Scrum & Adopted A New Approach To Product Management

Launch #4: We Abandoned Scrum & Adopted A New Approach To Product Management

Welcome to Launch, a brand new series from Sendible Insider, hosted by Product Manager, Rachel Orr. In this series, Rachel takes you behind the scenes to give you an inside look at how we make products at Sendible.

Today, Rachel is interviewed by Sendible's new Product Manager, Cy Robinson to explain how we've adopted the Shape Up process to bring solutions together and deliver more value for our customers.

In this episode, we talk about:

Why we replaced 2 weeks sprints with 6-week cycles What Product Management looks like at Sendible How we bring solutions together What we need to consider when working with different teams The challenges we face in product Tips for other product managers

We want to hear from you

Send an email to product@sendible.com or leave us a voice message!

Connect with Rachel on LinkedIn: https://www.linkedin.com/in/rachel-orr/

Dec 11, 202021:02
39. How This Agency Bounced Back After Losing 50% Of Their Clients
Dec 03, 202032:15
Launch #3: The Importance Of Research Findings & User Feedback

Launch #3: The Importance Of Research Findings & User Feedback

Welcome to Launch, a brand new series from Sendible Insider, hosted by Product Manager, Rachel Orr. In this series, Rachel takes you behind the scenes to give you an inside look at how we make products at Sendible.

Today, Rachel is joined by Sendible's Lead Product Designer, Stefano, and UX Researcher, Alexis to discuss user testing and how it's helping us make better decisions when we shape solutions for our product.

In this episode, we talk about:

Why it's so important to get research and testing right How we use research findings in our work Some of the challenges we face when running these tests Our advice for those wanting to start running their own tests

We want to hear from you

Send an email to product@sendible.com or leave us a voice message!

Connect with Rachel on LinkedIn: https://www.linkedin.com/in/rachel-orr/

Nov 26, 202013:55
38. How We Grew Customer Reviews By 43% In 12 Months
Nov 12, 202020:50
Launch #2: How We Find Inspiration Through Design At Sendible

Launch #2: How We Find Inspiration Through Design At Sendible

Welcome to Launch, a brand new series from Sendible Insider, hosted by Product Manager, Rachel Orr. In this series, Rachel takes you behind the scenes to give you an inside look at how we make products at Sendible.

Today, Rachel is joined by Sendible's Lead Product Designer, Stefano D'Avascio, and Visual Designer, David Preston to explain Sendible's new design process and how it's helping us to deliver a better experience for our customers.

In this episode, we discuss:

How we apply a design process to our work at Sendible How we differentiate between Product & Visual design How design forms part of our project work How we build a design culture 

We want to hear from you

Send an email to product@sendible.com or leave us a voice message!

Connect with Rachel on LinkedIn: https://www.linkedin.com/in/rachel-orr/

Nov 03, 202016:56
37. Tips For Onboarding New Employees Remotely Since COVID

37. Tips For Onboarding New Employees Remotely Since COVID

At Sendible, we've recruited 9 new starters since the start of the pandemic. As a result, all of them have been onboarded remotely. 

Petri Lohten, founder of FlowTrace.io, reached out to Gavin to ask a few questions about how we've gone about this and some of the challenges we've been facing.  Gavin thought his insights may be useful to listeners, so he decided to record the conversation!

In this episode we discuss:

The challenges of remote onboarding vs. more traditional face-to-face onboarding Why Gavin created a Management Playbook for the leadership team and how it's helped drive employee engagement and growth How to measure the immersion and identify extra support needs for the new remote employees The pain points we've experienced with remote employee onboarding in the past and how we're trying to overcome them And much, much more!

We want to hear from you

Send an email to insider@sendible.com or leave us a voice message!

Oct 22, 202032:26
36. How We Grew Revenue By 50% With A Smaller Sales Team

36. How We Grew Revenue By 50% With A Smaller Sales Team

At Sendible, we have completely changed our sales processes over the last 12 - 18 months in a way that's enabled us to reduce the size of our sales team and continue to hit our sales targets. In fact, as a result of these changes, we were able to grow our revenue by almost 50% in less than a year!

So, to explain how we went about this, Gavin invited Nico Watson, our Head of Growth, and Johnny Costello, our Head of Sales to join him on the show.

In this episode we discuss:

How automation and lead scoring allowed us to downsize our sales team How we increased our close rate from 30% to 50% How we implemented MadKudu at Sendible And much, much more!

We want to hear from you

Send an email to insider@sendible.com or leave us a voice message!

Oct 13, 202016:48
35. The Sendible Founding Story
Oct 06, 202026:22
34. Asynchronous Communication & Why You Should Try A Zoom Fast
Sep 28, 202008:14
33. Using Cues To Inspire Thumb-Stopping Content For Social Media
Sep 21, 202011:08
32. Using Brand Storytelling To Increase Your Social Media Presence

32. Using Brand Storytelling To Increase Your Social Media Presence

In this special episode, hosted by storytelling expert, Park Howell, we are joined by three Sendible customers who share their tips for increasing your brand’s social media presence through digital storytelling. 

This is a panellist discussion taken from a live webinar we ran earlier this year.

Panellists

Desiree Martinez, Founder of All-In-One Social Media Sophia Rabe, Founder/CEO of Olive + Milo Social Studio Andrew Bartolotta, Digital Media Director at cityCURRENT

We want to hear from you

Send an email to insider@sendible.com or leave us a voice message!

Sep 14, 202042:21
Launch #1: UX Research & How We Apply It At Sendible

Launch #1: UX Research & How We Apply It At Sendible

Welcome to Launch, a brand new series from Sendible Insider, hosted by Product Manager, Rachel Orr. In this series, Rachel takes you behind the scenes to give you an inside look at how we make products at Sendible. 

On our first episode, Rachel is joined by Sendible's UX researcher, Alexis Camacho to discuss all things UX research and how we apply it at Sendible. 

In this episode, we discuss: 

What is UX research?  Why UX research is important?  How we built UX research as a function within Sendible's Product Team  What are the benefits of UX research?

We're hiring!

We currently have two vacancies in our Product Team. Check out our careers page to apply: https://sendible.com/careers

We want to hear from you

Send an email to product@sendible.com or leave us a voice message! 

Connect with Rachel on LinkedIn: https://www.linkedin.com/in/rachel-orr/

Sep 07, 202015:57
31. How To Create A Presentation That Inspires Action During A Crisis
May 14, 202007:19
30. How To Retain Your Customers During The Crisis
Apr 24, 202008:35
29. Gavin, You Seem Stressed!
Apr 16, 202005:46
28. How To Run A Business While Homeschooling The Kids

28. How To Run A Business While Homeschooling The Kids

In this episode, Gavin and Martine talk about the challenges they've experienced while working from home with the kids around and what they're doing to overcome them. 

Some of the tips shared: 

Be sensitive to what your kids are feeling Come up with a daily routine for your children Get up before everyone else for writing, meditation or exercise  Be flexible, adapt your schedule and work later into the night if you need to  Embrace the madness and show your authentic self 

We want to hear from you, send an email to insider@sendible.com or leave us a voice message!

Apr 14, 202011:04
27.  The First 5 Steps I Took Towards Getting Us Through These Rough Times
Apr 06, 202008:12
26. How I'm Navigating Sendible Through A Crisis
Apr 01, 202009:50
25. "Will Advertising Be Dead By 2025?" With Miri Rodriguez

25. "Will Advertising Be Dead By 2025?" With Miri Rodriguez

Miri Rodriguez is an award-winning storyteller and creative journalist at Mircosoft. She is a renowned keynote speaker and international thought leader in brand storytelling, personal branding and youth entrepreneurship.  Her new book, "Brand Storytelling", helps brands trigger human emotions to drive loyalty, consumer behaviour and customer engagement. 

Gavin and Martine recorded this episode with Miri over breakfast at the Hyatt in San Diego.

In this episode, we discuss:

With ads becoming less effective, is there a place for them in the future?  The importance of weaving a story theme across organic and paid content How companies can humanise their brands to drive growth How to create a memorable brand story How Microsoft has used empathy to become #1 How AI and IoT will be used by brands to connect their customers to their memories and trigger their empathy How to extract stories from engineers who don't typically want to share How to craft attention-grabbing content through storytelling The value of building a team of storytellers within an organisation The kinds of influencers that Gen Y typically respect and follow The one piece of advice for someone launching a business today wanting to differentiate themselves And much, much more...

Miri's new book:

Brand Storytelling: Put Customers at the Heart of Your Brand Story:
https://www.amazon.com/gp/product/0749490470/ref=dbs_a_def_rwt_hsch_vapi_taft_p1_i0

Connect with Miri:

LinkedIn: https://www.linkedin.com/in/mirirod/ Instagram: https://www.instagram.com/mirirod/ Twitter: https://twitter.com/mirirod

We want to hear from you

Send an email to insider@sendible.com or leave us a voice message!
Mar 10, 202033:28
24. How Social Businesses Can Stand Out In Today's Noisy World With Adam Fairhead
Feb 24, 202024:21
23. How We Built An Inside Sales Machine Where The Leads Come To Us

23. How We Built An Inside Sales Machine Where The Leads Come To Us

As Sendible's first Sales hire, Johnny Costello has been instrumental in executing each of the various sales processes we've adopted over the past 8 years.  Although we've tried several iterations, we've never had any success with any strategies that have involved outbound sales.

That's because these days when future customers go out looking for a solution to their problem, they start by turning to the people they trust or review sites.  It goes like this:  ”Can someone recommend...”  or ”I’m looking for an alternative to...”  And when consumers have all the power as they do today, people can no longer be sold to, they buy.  

In this episode, Gavin talks to Johnny about:

Whether cold-calling is officially dead The various versions of the Sendible sales process The need for consultative selling How we've generated 50% more revenue with a 50% smaller sales team The importance of turning your happiest customers into advocates The crucial role that Customer Success plays in helping to grow recurring revenue And much, much more...

Connect with us:

Connect with Johnny on LinkedIn:
https://www.linkedin.com/in/johnny-costello-41932a23/ We're always looking for talented individuals to join the Sendible Sales Team, no matter where you are in the world! Each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company. Get in touch here: https://www.sendible.com/careers

We want to hear from you

Send an email to insider@sendible.com or leave us a voice message!
Feb 12, 202021:10
22. How To Make The Most Of Social Media Marketing World (#SMMW20)

22. How To Make The Most Of Social Media Marketing World (#SMMW20)

Feb 05, 202037:33
21. How More Diversity In Tech Leads To Better Products
Jan 23, 202017:49
20. How Heather Built A Fully Distributed Team To Bring Us Closer To Our Customers

20. How Heather Built A Fully Distributed Team To Bring Us Closer To Our Customers

Jan 14, 202021:36
19. How To Be A More Effective Leader & CEO With Chris Hutchinson
Jan 09, 202026:40
18. Social Media Predictions For 2020: A Millennial’s Perspective

18. Social Media Predictions For 2020: A Millennial’s Perspective

At Sendible, we recently implemented a brand new social media strategy and embraced authenticity on a whole new level.  That's because, we believe that people are no longer interested in your perfect life, product or service. They care about the stories you tell so that you can inspire them to be better versions of themselves. See Episode 10:  Don't Be A Social Media Narcissist

In this episode, Gavin invited Veronika (Sendible's Inbound Marketing Manager) to host a fireside chat with Anneliese and Coral from Sendible's Customer Success Team.  

Be a fly on the wall as they each discuss their experience growing up with social media as millennials and the trends they're predicting for 2020.

In our final episode of 2019, Veronika, Anneliese and Coral discuss:

When they first started using social media Their favourite platforms and why Whether people will start spending less time on social media Whether influencers are still influential  Their predictions for the future of social media Their social media goals for 2020 And much, much more...

Connect with us:

Connect with Veronika on LinkedIn: https://www.linkedin.com/in/socialveronika/ Connect with Coral on LinkedIn: https://www.linkedin.com/in/coralwulff/ Connect with Anneliese on LinkedIn: https://www.linkedin.com/in/anneliesesabitzer/ 

We want to hear from you

Send an email to insider@sendible.com or leave us a voice message!


Dec 23, 201933:41
17. How Shanaaz Manages Her HQ-Based Team From The Other Side Of The World
Dec 18, 201926:20
16. How To Scale Your Business Using The Operational Secrets Of The Royal Marines With Ben Ford
Dec 14, 201924:49
15. Why Your Ability To Build Trust Is Your Best Growth Lever With Talar Malakian
Dec 03, 201933:14
14. There's More To Networking Than Free Drinks & Finger Food With Shamiel Jansen
Nov 18, 201929:20
13. The Journey From A Funded To Bootstrapped Tech Company
Nov 13, 201921:08
12. We're Taking A New Approach To Product Management
Nov 04, 201917:00
11. What It Takes To Build A Successful Digital Agency With Leanne O'Sullivan

11. What It Takes To Build A Successful Digital Agency With Leanne O'Sullivan

Leanne O'Sullivan is the co-founder and co-owner of Adventure Digital, a digital agency servicing clients all over the Australian eastern seaboard. Leanne's agency has survived and thrived for almost 20 years.

In this episode, we talk about:

How Leanne attracted her first clients and the importance of word of mouth What it takes to create a successful 20-year old digital agency The importance of educating clients so they can see the bigger picture And much, much more...

Links and resources:

Leanne's book recommendations: The Subtle Art of Not Giving a F and Everything is F'd (Mark Manson) Connect with Leanne on LinkedIn: https://www.linkedin.com/in/leanneosullivan/ Leanne's agency: https://www.adventuredigital.com.au/

We want to hear from you

Send an email to insider@sendible.com or leave us a voice message!

Oct 28, 201925:48
10. Don't Be A Social Media Narcissist!
Oct 21, 201911:59
09. Maintaining Mental Wellness When Working Remotely

09. Maintaining Mental Wellness When Working Remotely

Most companies require that their people commute to a physical office where they get to interact in-person every day.  But, if you listened to our first episode, you'll know that Sendible has recently adopted remote working in a big way.  Remote working has a lot of positives for both employees and employers, but it can also be challenging for those who are new to it, especially when your co-workers and customers are in different timezones.

In this episode, Gavin talks to Sendible's Customer Success Specialist, Anneliese Sabitzer, about some of the challenges she faces as a remote worker and the tactics she uses to maintain work/life balance and mental wellness.  

In this episode, we have a candid discussion about:

How to maintain mental wellness as a remote worker Tips to overcome the feeling of isolation How to know when to "leave work" when you work from home The importance of establishing a routine that gets you out of routine The distractions that come with having to be more responsive on Slack And much, much more...

Links and resources:

Shamiel Jansen:
https://www.linkedin.com/in/shamieljansen/ Remote Work Guides: https://twist.com/remote-work-guides How I keep myself motivated as a remote worker: https://medium.com/swlh/how-i-keep-myself-motivated-as-a-remote-worker-907de1c0335d 

Connect with us:

Discover Sendible: https://sendible.com/why Connect with Annelise on LinkedIn: https://www.linkedin.com/in/anneliesesabitzer/

We want to hear from you

Send an email to insider@sendible.com or leave us a voice message!
Oct 14, 201914:47
08. How Nicky Kriel Went From Selling Tupperware To International Social Media Speaker

08. How Nicky Kriel Went From Selling Tupperware To International Social Media Speaker

Nicky Kriel is an internationally recognised and leading Social Media marketing influencer. She trains, consults and speaks at prestigious events around the world including Social Media Marketing World in California, where Gavin and Nicky first met. 

Like Gavin, Nicky is originally from South Africa but spends most of her time in the UK. She is currently a digital nomad and travels the world. 

Nicky is passionate about inspiring and empowering businesses to use Social Media to grow. She believes that Social Media is not about tools and technology, but about people and relationships.  Her latest book is: “Converting Conversations to Customers: The Essential Guide to Social Media Sales Success”.

In this episode, we talk about:

How Nicky got her first speaking gig at Social Media Marketing World How the 30-Day Blog Challenge transformed Nicky's career How to write a LinkedIn profile that gets people's attention What most businesses struggle with when it comes to social media How social media agencies can help their clients surface content for social media using 9 grids Nicky's #1 tip for getting better at public speaking And much, much more...

Links and resources:

Nicky's book recommendations: 7 Habits of Highly Effective People, The Road Less Travelled, Known (Mark Schaefer) Connect with Nicky on LinkedIn:
https://www.linkedin.com/in/nickykriel/ Nicky's latest book: Converting Conversations to Customers https://www.amazon.co.uk/Converting-Conversations-Customers-Essential-Success/dp/0995551502/ref=sr_1_1

We want to hear from you

Send an email to insider@sendible.com or leave us a voice message!

Oct 07, 201925:08
07. From Real Estate Developer To Online Marketing Guru With Dr Adam Gower

07. From Real Estate Developer To Online Marketing Guru With Dr Adam Gower

This week, Gavin speaks to Sendible user, Dr Adam Gower.  Adam has his own successful podcast, The Real Estate Crowdfunding Show, where digital marketing experts share tips and tactics to help real estate developers raise capital online.

Adam has interviewed almost 100 people and through his personal journey, has become somewhat of a digital marketing expert himself. He shares these leanings with his own audience of real estate developers at https://gowercrowd.com/ and we're thrilled to have him join us today to tell us his story.

In this episode, we talk about:

Why Adam moved into digital marketing as a means to raise capital online How he went about teaching himself digital marketing What motivated Adam to start a podcast The importance of having a presence on social media Why learning and self-development is the key to success And much, much more...

Links and resources:

The Real Estate Crowdfunding Show: https://gowercrowd.com/podcast-series-3-real-estate-crowdfunding-syndication-in-the-digital-age Hear the interview Adam did with Gavin on The Real Estate Crowdfunding Show: https://gowercrowd.com/podcast/311-gavin-hammar-founder-ceo-sendible

We want to hear from you

Send an email to insider@sendible.com or leave us a voice message!

Sep 30, 201929:29
06. When Your Spouse Is Also Your Co-Worker

06. When Your Spouse Is Also Your Co-Worker

Gavin and Martine currently work together at Sendible, but although they've been married since before the company launched, Martine wasn't always part of the business. 

In this episode, we talk about:

What Martine was up to before she joined Gavin in the business. Why Gavin broke the "no friends and family rule" to allow Martine in. Why Gavin created a fake employee called Lisa and made Martine use her maiden name at work. Some of the mistakes Gavin would've made if Martine hadn't been involved. The rules Gavin put in place to ensure Sendible didn't become a family business. The pros and cons of working with your spouse. And much much more...

We want to hear from you

Send an email to insider@sendible.com or leave us a voice message!
Sep 23, 201919:02
05. How To Grow Your Business Using Stories With Seth Silvers
Sep 16, 201933:49
04. Rachel Created A Customer Success Department, Here's How!
Sep 09, 201921:42
03. Building A Memorable Brand Through Storytelling With Park Howell
Sep 02, 201927:08
02. We Threw Out Half Our Desks & Introduced Hot Desking
Aug 26, 201914:46
01. We've Become A Remote Company & We Love It!
Aug 19, 201919:53
00. Hey! It's our TEASER!
Aug 12, 201901:10