By Itamar Blauer
Each episode focuses on a unique SEO topic, with guests sharing first-hand wisdom and tactics that you don't want to miss.
SEO UnpluggedNov 17, 2023
#13 - The Early Days of SEO with Nick Wilsdon
Did you know people paid cash for SEO in shady service stations? In this episode, Nick Wilsdon takes a trip down memory lane and shares what the industry was like in the early days.
#12 - The Current State of GA4 with Luke Carthy
Google Analytics 4 is significantly more advanced than UA (and it's here to stay). In this episode, Luke Carthy goes through the current state of GA4 and how the SEO industry can make the most of it.
#11 - Reliable SEO Testing with Kyle Roof
Testing is crucial to find out what works and what doesn't in SEO. In this episode, Kyle Roof shares his top tips on setting up and leveraging reliable SEO tests & experiments.
#10 - Prioritising Technical SEO Issues with Kristina Azarenko
Technical SEO can be difficult (if you don't prioritise). In this episode, Kristina Azarenko, a former SEO consultant and current SEO course creator, shares her top tips on prioritising technical SEO audit findings and provides her opinion on the future outlook of technical SEO.
#9 - Networking in SEO with Greta Koivikko
Your network is your net worth. In this episode, Greta Koivikko, SEO Strategist at NOVOS, analyses her networking in SEO study and shares some helpful networking tips.
#8 - SEO and Developer Relationships with Martin Splitt
SEOs and developers are like fish and chips - great independently; awesome together. In this episode, Martin Splitt, Search Advocate at Google, deep dives into strengthening SEO and developer relationships and how both parties can collaborate more efficiently.
#7 - Semantic SEO Secrets with Koray Tuğberk Gübür
Semantic SEO is one of the hottest SEO topics right now. In this episode, Koray Tuğberk Gübür, Founder of Holistic SEO, goes into detail about how SEOs can optimise for semantic search engines and mentions some useful resources to learn and keep up with the future developments of semantic SEO.
#6 - Setting SEO Expectations with Diana Richardson
Are you frustrated with the unreal expectations around SEO? Don't be scared! In this episode, Diana Richardson, Social Media & Community Manager at Semrush, provides solutions to possible challenges when talking to clients, including how to set SEO expectations and overcome anxiety.
#5 - Managing SEO Teams with Helen Pollitt
Teamwork makes the dream work! In this episode, Helen Pollitt, a senior SEO manager with experience in both building and inheriting SEO teams, shares her top tips on hiring the right people, interview tips for applicants, keeping employees happy, and scaling teams effectively.
#4 - Dissecting Google's Announcements with George Nguyen
Who doesn't love a good ol' Google announcement? In this episode, George Nguyen, Director of SEO Editorial at Wix and former Editor at Search Engine Land, explains the various ways SEOs get Google's latest news, weighs in on how trustworthy they are and how feedback plays a part in shaping future updates.
#3 - State of the SEO Community with Nicole Ponce
Where would we be without community? In this episode, Nicole Ponce, Communications and Influencer Marketing Team Lead at Semrush, covers how the SEO community has evolved over time. Find out what the best platforms are to obtain SEO knowledge and where you can engage the most with members of the SEO community.
#2 - Google MUM and Its Impact on SEO with Mordy Oberstein
AI technology is coming - are you ready? In this episode, Mordy Oberstein, Head of SEO Branding at Wix, unravels Google MUM (Multitask Unified Model) and its impact on how SEOs should approach their strategies and content.
Tune in as Mordy paves the way for you to anticipate just how Google might think of topical authority so that you can get ahead of your competition on the SERP.
#1 - Data-Led Content for Link Building with Debbie Chew
If content is king, then data is emperor. In this episode, Debbie Chew, SEO Specialist at Dialpad, discusses how data-led content can help take your link building to new heights.
Learn how Debbie used data-led content to build over 100 links from the likes of Business Insider, Statista and Namecheap. The best part is, you can do this too!