Service Marketing Secrets Podcast

Final Episode of our 3-part Social Media discussion: Paid Social Media Strategies. Jared discusses some paid strategies that can help you generate leads and a build a brand for your service business on Social Media.

Part 2 of our 3-part Social Media discussion: Unpaid Social Media Strategies. Jared discusses some “free” or unpaid strategies that can help you generate leads and a build a brand for your service business on Social Media.

Social Media is a waste of time, which makes it a perfect place to market your business. We discuss why social is important and discuss the differences between paid and organic social media strategies.

How do I get more referrals and word of mouth business? What’s the difference between them? Jared discusses the differences between the two and how to get more referrals and increase your word of mouth marketing.

How do Google Ads work? What does “Pay-Per-Click” mean? We will answer these questions and show you how Google Ads can help grow your service business.

What is Content Marketing? Jared goes in depth into what Content Marketing is, what are different types of content marketing, how Content Marketing can bring more leads to your service business, and his framework for developing a solid Content Marketing Strategy.

What is Local SEO? Jared goes in depth into what Local SEO is, what the components of Local SEO are, and how focusing on Local SEO can bring more leads to your service business.

What is Search Engine Optimization (SEO)? Jared discusses the broad topic of SEO including the different types of SEO, why it’s important, and how it fits into your business’s marketing plan.

Jared dives into the AIDA Model (Awareness, Interest, Desire, Action) and how it applies to structuring your marketing funnel.

Many clients ask, “Is______ marketing worth it?” Whether it’s billboards, SEO, Google Ads, Social Media, there is a value to everything. Jared discusses the Law of Familiarity and how it applies to planning your marketing strategy.

Do you know your numbers? Jared dives into why knowing your numbers is extremely important when it comes to managing an effective marketing campaign.

You know the “WHY” of your business, now let’s look at your mission statement. Jared talks you through his mission statement as a template for you to use for your organization. First, your “why”, then your “how”, and finally your “what”. Thanks for listening!

Looking to redesign your brand or marketing? Are you in the startup phase and you are looking to build from the ground up? You need to determine your why before you do anything else with your brand. Your host Jared DeValk talks through Simon Sinek’s Golden Circle and how to look at your organization and services from a different point of view. Start with your why and end with your offer. Thanks for listening!