Ad-justing Your Strategy: Mastering the Art of Profitable Business Growth with Sourav Ghosh
By Sourav Ghosh
With 15+ years of experience as a business consultant and 7+ years running an agency, Sourav shares DIY strategies to help you grow your business profitably.
From optimizing your ads to e-commerce marketing and business strategy, the podcast covers a range of topics to help you understand what it takes to drive growth beyond just advertising.
Tune in each week for practical tips and strategies you can implement right away.
Ad-justing Your Strategy: Mastering the Art of Profitable Business Growth with Sourav GhoshOct 04, 2023
Running a Business can be Overwhelming - where is your focus?
How can I help you grow your business?
Tell me what you are struggling with, on
Twitter: https://twitter.com/souravghosh
Instagram: https://instagram.com/souravghosh
I will try to cover your issues in my future content.
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🕰️ Limited Time, Unlimited Choices - Where's your focus? Running a business and feeling swamped? 🌊 🔍 Everything & everyone vying for your attention: 📊 Finance 🛍️ Products or services 🖥️ Store management (Online & offline) 🛒 Sales & post-sales services 📦 Fulfilment 😊 Customer Satisfaction ⚖️ Legals 👥 HR And Marketing? Oh, that's a universe on its own! 🌌 🌐 Organic Social: Planning, creating, posting, engaging... and the list goes on.
Platforms like Facebook, Instagram, TikTok, LinkedIn, and more keep evolving. 🔎 Organic Search: From keyword research to ranking factors, it's a vast field. Thinking it's all free? Think again! Time is money, right? 💸 📢 Ads on Meta, Google, TikTok... a whirlwind of rapid changes. 💌 Not to mention capturing leads through email, SMS, apps, bots... Setting up flows, campaigns, measuring results. Ever pondered about the entire marketing funnel? 🌀 All those customer touchpoints? The challenge of attribution when multiple channels influence a sale? Leading a team? That's another layer of responsibility. 🧩 Months, even years, can fly by with you always in the 'busy' mode, without the stability and growth you envisioned. 📆 Tech and AI can assist, but they also demand time and learning. 🤖 Here's a revelation: Successful business owners have mastered the art of prioritizing.
They focus on what truly matters, setting up structures that yield results even in their absence. 🎯 So, where should YOU direct your attention for maximum impact? 🤔 That's where I come in. Let's navigate this journey together, optimizing your focus and boosting your bottom line. 💡🚀
Instagram Ranking & Algorithm Explained by Head of Instagram - Takeaways for Your Business ( How to reach followers vs non-followers, what types of Reels to avoid, Purpose of Stories & Reels, et al)
As a Business Owner/Marketer, what useful insights can you extract & use from Adam Mosseri (Head of Instagram)'s explanation of Instagram Algorithm and Ranking? That's what we are discussing in today's episode.
- Our Instagram Carousel summarising the information.
- Adam's Reel & blog post.
I'd love to know what you think.
Send me a DM @souravghosh on Instagram.
Maximizing Your ROI in 2023: Canva, Shopify, Reels & AI for Business Owners
How can I help you grow your business?
Tell me what you are struggling with, on
Twitter: https://twitter.com/souravghosh
Instagram: https://instagram.com/souravghosh
I will try to cover your issues in my future content.
Don't want to miss my updates?
Get experience-backed marketing & business growth guidance, insights, resources, and tools straight to your Inbox: https://sgtofficial.substack.com/
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In this episode, we'll explore four powerful tools that can help you improve your business ROI in 2023.
From AI for Business to Canva, Shopify, and Reels, these tools offer innovative ways to streamline your operations and engage with your target audience.
Whether you're a small business owner or a seasoned entrepreneur, you'll learn how to leverage these tools to drive more traffic, increase conversions, and boost your overall revenue.
Join us as we dive into the specifics of each tool and share actionable tips and insights for maximizing your ROI.
Don't miss out on this must-listen episode for anyone looking to take their business to the next level in 2023!
#ROI #smallbusinesstips #aiforbusiness
Read the blog: https://www.souravghosh.com/blog/canva-shopify-reels-ai-for-business/
Watch on YouTube: https://youtu.be/oIf01dKD0aY
Optimizing Facebook Ad Performance: Right Campaign Objectives & Conversion Events for E-commerce
How can I help you grow your business?
Tell me what you are struggling with, on
Twitter: https://twitter.com/souravghosh
Instagram: https://instagram.com/souravghosh
I will try to cover your issues in my future content.
Don't want to miss my updates?
Get experience-backed marketing & business growth guidance, insights, resources, and tools straight to your Inbox: https://sgtofficial.substack.com/Want me to get involved in your marketing & business growth?
Start with a Consultation Session on Volley (asynchronous video messaging platform).
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New to Facebook Ads? Not sure which Campaign Objective & Conversion Event to choose? This episode is for you.
Even if you are running Facebook Ads for a while, but looking for potential ways to optimise & improve returns, use this video as a checklist to make sure you are applying all the best practices to get the best out of Facebook Advertising.
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Topics Covered
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- Campaign Objectives and Conversion Events
- Cost & Competition vs Purchase Intent
- Quality traffic vs Wider Audience
- Profitable Meta Ads: Easy or Difficult?
- Right Campaign Objective for your business
- Pixel Less Funnel
- AI, ML & other Best Practices
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Relevant Links
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- Meta Pixel Installation Guide: https://www.facebook.com/business/m/install-meta-pixel
- Meta Pixel Optimisation Guide: https://www.facebook.com/business/m/optimize-meta-pixel
- Pixel Your Site Pro plugin for WooCommerce: https://shrsl.com/3wyha (Free version is good enough for most)
- Meta's Guide to Catalog: https://www.facebook.com/business/f/362716948787178
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Only Meta Ads Course We Recommend
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The 7-Figure Meta Ads Playbook by @DepeshMandalia : https://paykstrt.com/37077/35191
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Questions?
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Don't hesitate to share in the comments.
I'd love to cover your questions through my future contents.
Stay tuned.
eCommerce Woes: Low Social Reach, No Email Opens, Disappointing Sales - Revival Ideas Inside!
Don't rely on assumptions when it comes to marketing and advertising | List your top frustrations in business & top unverified untested assumptions - can you spot a relation?
How can I help you grow your business?
Tell me what you are struggling with, on
Twitter: https://twitter.com/souravghosh
Instagram: https://instagram.com/souravghosh
I will try to cover your issues in my future content.
Don't want to miss my updates?
Get experience-backed marketing & business growth guidance, insights, resources, and tools straight to your Inbox: https://sgtofficial.substack.com/
Want me to get involved in your marketing & business growth?
Start with a Consultation Session on Volley (asynchronous video messaging platform).
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From assuming that it's easy to run and grow a business, to assuming that you can get instant profitable results from your ads, these assumptions can lead to costly mistakes.
Many business owners fall into the trap of assuming that if they just create a website and run ads, customers will come pouring in. But the truth is, successful marketing and advertising requires a deep understanding of your target audience, data analysis, and constant optimization.
Assuming that your business is easy to run can also be a costly mistake. There are many factors to consider when it comes to running a successful business, from product development and supply chain management to customer service and financial planning.
Hope this episode works as a reminder or even a wake-up call.