
Well Optimized: An SEO Podcast
By Shawn Swaim
Ready for practical, tactical, and actually useful SEO Strategies?
The Well Optimized Podcast, hosted by Shawn the SEO Geek is entertaining, informative, and applicable for any business looking to get more SEO Traffic.
If you are an Ecommerce business, Service Business, Medical Business, or anyone else that could benefit from free traffic, this podcast will be beneficial.
EARLY episodes are quick, tactical lessons called "1 Minute SEO" and existed before the new format.
For more information:
www.shawntheseogeek.com
seobeginnertopro.com (the NEW version of the course!)
The Well Optimized Podcast, hosted by Shawn the SEO Geek is entertaining, informative, and applicable for any business looking to get more SEO Traffic.
If you are an Ecommerce business, Service Business, Medical Business, or anyone else that could benefit from free traffic, this podcast will be beneficial.
EARLY episodes are quick, tactical lessons called "1 Minute SEO" and existed before the new format.
For more information:
www.shawntheseogeek.com
seobeginnertopro.com (the NEW version of the course!)

What to do if you get a Negative Review
What to do if you get a Negative Review
Well Optimized: An SEO PodcastFeb 07, 2022
00:00
13:05

What to do if you get a Negative Review
What to do if you get a Negative Review
Unfortunately, Negative Reviews are a reality since anyone can say anything about any business online.
In this episode, I cover what to do if you have unfortunately gotten a negative review.
Tune in and let us know if you need anything!
For more information visit:
https://www.shawntheseogeek.com
Feb 07, 202213:05

Why you're not selling as much as you should online.
Why you're not selling as much as you should online.
In this semi-short episode, Shawn the SEO Geek breaks down the psychology of what happens "before the sale" and how most businesses set themselves up for failure with their marketing.
Here you'll learn how to set yourself up for success whether you're selling a product or a service and how to compete against larger competitors.
For more information, visit:
https://www.shawntheseogeek.com
Jan 31, 202208:46

SEO isn’t complicated until you make it complicated.
SEO isn’t complicated until you make it complicated.
If you really look at successful SEO programs, they’re pretty simple. It’s not until we add stuff we don’t need that they become complicated. In this episode, we dig into how things get out of hand and how to make them simple again for our SEO.
Dec 08, 202111:14

5 SEO Predictions for 2022
5 SEO Predictions for 2022
In this episode, Shawn the SEO Geek breaks down his 5 top predictions for SEO in 2022.
Every year, Google takes new steps to deliver the best results for their users. This means SEO must evolve with it!
Tune in for 5 items to be on your radar if you want to win in SEO this year.
For more information, visit https://www.shawntheseogeek.com
Nov 29, 202110:30

Is SEO a Wheel or A Widget?
Is SEO a Wheel or A Widget?
Story about adding something to gas when I should have just changed the oil.
SEO is often treated like an accessory you bolt onto your car. The reality is, it’s more like the wheels.
More specifically, the Axels. They hold the wheels on if done right.
In this episode, I dive into these 5 SEO tactics that not only get a website ranked, but also grow a business.
Better user experience - Google’s core updates have had an emphasis on site speed
Higher conversion rates - when users are feeling better, they act more
Better data - you should be studying where people are clicking.
Wider and deeper sales funnel - structure site to target broad terms and narrow terms
Natural PR - getting great links
Want to learn more? Check out https://www.shawntheseogeek.com for more stuff related to SEO!
Jul 13, 202115:34

EPISODE 16: Getting your first backlink
EPISODE 16: Getting your first backlink
Welcome to this episode of the 1 Minute SEO Podcast. Today, we talk about Link Building and how to get links!
Tune in, learn, and implement.
This episode, like all others, is brought to you by my new course, SEO: Beginner to Pro.
Nov 01, 201902:31

EPISODE 15: The Tracking Episode
EPISODE 15: The Tracking Episode
Welcome Back! Today's episode is all about getting started with tracking your results & looking at user behavior.
Tune in, learn, and implement!
This episode is brought to you by SEO: Beginner to Pro.
Oct 31, 201902:28

EPISODE 14: From Maps to Content
EPISODE 14: From Maps to Content
Today, we start implementing the strategy! Now that we know what keywords we want to target, it's time to create SEO friendly content to support it!
Tune in, learn, and implement!
This episode is brought to you by the brand new course, SEO: Beginner to Pro.
Oct 30, 201902:15

EPISODE 13: Creating a Keyword Map
EPISODE 13: Creating a Keyword Map
Now that we've done keyword research, we want to be strategic about where we target those keywords.
Tune in, learn, and implement!
This episode is brought to you by my brand new course, SEO: Beginner to Pro. The launch is on November 1, but you can act now for an early access discount.
Oct 29, 201902:07

EPISODE 12: The REBIRTH & A New Beginning
EPISODE 12: The REBIRTH & A New Beginning
Welcome back to the 1 Minute SEO Podcast!
We return with the start of a new series. Here, we will go through the SEO process, front to back, in about 2-3 minutes each day over the next 5 days.
If you want to learn more, check out ShawnTheSEOGeek.com
Oct 28, 201902:25

EPISODE 11: Wiki Wiki
EPISODE 11: Wiki Wiki
Ever hear of the Wikipedia Strategy? Ever wonder why Wikipedia ranks for EVERY KEYWORD? I dive through why in this episode.
Want to learn more?
For other resources including the 20/180 Principle, visit ShawnTheSEOgeek.com
Aug 27, 201902:49

Episode 10: Cahn-Tent
Episode 10: Cahn-Tent
Some say it's king. Some swear by it. Most in ecommerce? Ignore it... Find out how to get the most out of your website's content for SEO in this episode.
Want to learn more?
For other resources including the 20/180 Principle, visit ShawnTheSEOgeek.com
Aug 26, 201902:45

EPISODE 9: The Big Difference...
EPISODE 9: The Big Difference...
A Question I get asked regularly is "What is the biggest difference between eCommerce SEO and 'Regular' SEO?" So, I done into that in this episode.
Want to learn more?
For other resources including the 20/180 Principle, visit ShawnTheSEOgeek.com
Aug 23, 201901:57

EPISODE 8: The BEST SEO tool on the planet
EPISODE 8: The BEST SEO tool on the planet
Crawlers, Scanners, Plugins, Widgets and Beyond are what so many SEO Consultants focus on. But, there's one (free) tool that is often overlooked but also has the biggest impact on profit.
Want to learn more?
For other resources including the 20/180 Principle, visit ShawnTheSEOgeek.com
Aug 22, 201901:54

EPISODE 7: All About The Structure
EPISODE 7: All About The Structure
Structured Data has been a hot topic in technical SEO for some time. But what the heck is it? This episode dives shallow (not deep) into it.
Want to learn more?
For other resources including the 20/180 Principle, visit ShawnTheSEOgeek.com
Aug 21, 201902:07

EPISODE 6: Mobile Friendliness
EPISODE 6: Mobile Friendliness
Google's Mobile First Index is alive and well. So, what can we do to make sure our sites are as "Mobile Friendly" as possible?
Want to learn more?
For other resources including the 20/180 Principle, visit ShawnTheSEOgeek.com
Aug 20, 201902:18

EPISODE 5: Before anything... Intent
EPISODE 5: Before anything... Intent
There's a HUGE difference between Keyword Research and Keyword Research with intent.
Want to learn more including how to get your own copy of the 20/180 Principle?
Visit: ShawnTheSEOgeek.com
Aug 19, 201902:28

EPISODE 4: The most controversial SEO Topic...
EPISODE 4: The most controversial SEO Topic...
What are the links that you should be focusing on?
Want to learn more including how to get your own copy of the 20/180 Principle?
Visit: ShawnTheSEOgeek.com
Aug 16, 201902:03

EPISODE 3: Blogging for SEO
EPISODE 3: Blogging for SEO
We all know blogging is important. But, how do you use it to maximize your SEO?
Want to learn more including how to get your own copy of the 20/180 Principle?
Visit: ShawnTheSEOgeek.com
Aug 15, 201901:51

EPISODE 2: The Most Important SEO Element
EPISODE 2: The Most Important SEO Element
This one tactic, when executed correctly, has helped my clients see more rapid growth than any other tactic.
Want to learn more including how to get your own copy of the 20/180 Principle?
Visit: ShawnTheSEOgeek.com
Aug 14, 201902:32

EPISODE 1: All about Consistency
EPISODE 1: All about Consistency
Many People think that SEO is about a mountain of things that have to be done once. I disagree. Consistently improving your website over time will do way more in the longrun than putting it off.
Want to learn more?
For other resources including the 20/180 Principle, visit ShawnTheSEOgeek.com
Aug 13, 201901:45