
She’s The Boss Leaders
By Jules Brooke
Jules Brooke interviews amazing female founders and women doing extraordinary things in business, in Australia and globally. A warm, inviting deep dive into why women have started their own business, what motivated them and what they have learned along the way.

Angela Priestley - Founder of Women's Agenda
Angela Priestley - Founder of Women's Agenda
She’s The Boss LeadersJan 19, 2023
00:00
39:06

Angela Priestley - Founder of Women's Agenda
Angela Priestley - Founder of Women's Agenda
Angela Priestly is a journalist through and through! She has always loved current affairs, politics, and writing and in her early years, she was a freelance journalist writing for a number of custom and niche publications across a variety of topics. After a stint writing for Private Media where she launched an investigative journalism title, The Power Index for Crikey.com, she identified a huge gap in the market. Quality journalism for women in business. And so The Women's Agenda was created. This publication is at the top of the tree when it comes to politics, business, leadership, and more.
When it first came out, in 2011, it was a breath of fresh air for the Australian media landscape and it still is! These days The Women's Agenda runs events, maintains an annual Leadership awards program, and lots more. In 2018 Angela co-founded Agenda Media which recently launched Women's Health News and other new titles covering women's sport, STEM, climate leadership, and more. If there was only one publication you should follow in Australia as a woman in business, this would be it! Angela is amazing and you are bound to be inspired by her story and her purpose. This episode is sponsored by Brand for Brands. Brand For Brands is a branding agency run by two sisters, located in Sydney. They specialise in building and refreshing brands that speak to the right people, the ones that will invest in your products and services. To find out more, go to https://brandforbrands.com/
To find out more about She's The Boss Group, and our other podcasts, go to https://shesthebossgroup.com/
Jan 19, 202339:06

Martina Geromin - Founder of School Beyond Limitations
Martina Geromin - Founder of School Beyond Limitations
Martina is turning education as we know it on its head. Thank goodness for women like her! As a school teacher and principal for many years, Martina knew that something needed to change and so she created The School Beyond Limitations, an online school for students from all over the world. The School Beyond Limitations has students of all different ages that share the same virtual classroom (just like real life where we have to interact with people of all ages and abilities) and follow the subjects and topics that interest them.
Christina takes a holistic view when it comes to education, so the students can work on one subject and then look at the related areas such as geography, maths, history and biology to make the content relevant and stimulating for all ages. the lessons go for 3 hours, the students are offered the opportunity to conduct classes themselves if they would like and it completely changes their lives! The students also get the incredibly exciting opportunity to meet three times a year, in real life, in different geographic locations (how cool is that!) where they can socialise and learn together about the country or city they are in. This woman is a complete game changer when it comes to education. This episode is sponsored by Brand for Brands. Brand For Brands is a branding agency run by two sisters, located in Sydney. They specialise in building and refreshing brands that speak to the right people, the ones that will invest in your products and services. To find out more, go to https://brandforbrands.com/
To find out more about She's The Boss Group, and our other podcasts, go to https://shesthebossgroup.com/
Jan 12, 202352:06

Casey Burgess - Hi 5 Member, Singer & Entertainer
Casey Burgess - Hi 5 Member, Singer & Entertainer
Casey Burgess, who recently released her first solo album, is an amazing actress, musician, and television presenter with over a decade of experience in the entertainment industry. Having grown up in a musical family, Casey's first role was in Annie while she was still at school, and on the back of that, she was mercilessly bullied by her schoolmates. As a result of her breakout stage role in the musical, she was offered a role as the presenter of Girl TV on Channel 7.
What a great way to show her bullies that she wasn't going to let them get her down! Following on from Girl TV, Casey auditioned for the children's group Hi-5 and was chosen to replace Charli. She stayed with Hi-5 for 4 years, traveling the world but also working incredibly hard. Finding it hard to be taken seriously after her stint in a children's group, Casey eventually got acting roles then the Pandemic hit, and the time at home made her want to realise her dream of a solo album. That album is now out, fully funded by Casey and is called Space to Breathe. This episode is sponsored by Brand for Brands. Brand For Brands is a branding agency run by two sisters, located in Sydney. They specialise in building and refreshing brands that speak to the right people, the ones that will invest in your products and services. To find out more, go to https://brandforbrands.com/
To find out more about She's The Boss Group, and our other podcasts, go to https://shesthebossgroup.com/
Jan 05, 202335:43

Sue Fennessy - Founder of WeAre8
Sue Fennessy - Founder of WeAre8
Sue Fennessy has been an entrepreneur since she left school, and is one of the most successful, and nicest female founders out there! Sue's story started with a fax machine in her bedroom when she started her first business, MM Communications, a marketing and PR agency in Melbourne. This was followed by a move to Shanghai where she started the Chinese arm of Frontier Entertainment and brought international acts. such as Andrew Lloyd Webber productions to China for the first time. Then she came back to Australia and started the Standard media Index (SMI) to bring transparency to where brands were spending their marketing dollars. As SMI grew, Sue moved to New York to expand the business into the USA.
This was followed by a lightbulb moment where Sue realised that the $550 billion dollars that social media platforms like Facebook were earning from advertising, and the data that was being mined, should be handed back to the people. So she created WeAre8, bringing brands and people together to change the world. Sue still lives in New York and has spent the last 10 years building WeAre8. She explains how, at one stage she realised the model was wrong and had to pare back to a tiny team, reassess the situation and rebuild. It's now taking off around the world. Sue is an absolute hero of Jules' (they have known each other for years) and this interview will definitely inspire anyone who has plans for global disruption! This episode is sponsored by Brand for Brands. Brand For Brands is a branding agency run by two sisters, located in Sydney. They specialise in building and refreshing brands that speak to the right people, the ones that will invest in your products and services. To find out more, go to https://brandforbrands.com/
To find out more about She's The Boss Group, and our other podcasts, go to https://shesthebossgroup.com/
Dec 29, 202250:44

Noga Edelstein - Director of SBE Australia, Investor
Noga Edelstein - Director of SBE Australia, Investor
Noga Edelstein is my latest guest on the She’s The Boss show. What a woman! She started her career as a lawyer and talks about why she left the law to set up UrbanYou, a cleaning and housekeeping marketplace. She raised capital a couple of times before negotiating a successful exit from a multinational company.
Their strategy of the acquisition was fascinating and it worked! Noga is now looking at becoming an investor herself, and is involved with a number of initiatives, including being on the board of Springboard Enterprises (SBE Australia). This episode is sponsored by Brand for Brands. Brand For Brands is a branding agency run by two sisters, located in Sydney. They specialise in building and refreshing brands that speak to the right people, the ones that will invest in your products and services. To find out more, go to https://brandforbrands.com/
To find out more about She's The Boss Group, and our other podcasts, go to https://shesthebossgroup.com/
Dec 22, 202247:31

Sheree Rubinstein - Founder of One Roof
Sheree Rubinstein - Founder of One Roof
Sheree Rubinstein is such an inspiration! She created One Roof as a co-working space for female entrepreneurs and it has everything a business woman would want, from childcare to courses to social events and business support. Starting out as a lawyer, it didn't take Sheree long to realise it really wasn't for her. She wanted to build something herself. The concept of One Roof took off fast and Sheree was lucky to be given access to a space in Southbank, Melbourne that was ideal. She invested time and resources to make it perfect, including an event space.
After 4 years, she was given notice and had to find a new space. In order to do that she needed money and Sheree describes what it was like to capital raise (her experience with her female investors sounds like the ideal scenario!) and then COVID hit. Where many women would have curled up in a ball as co-working spaces became unworkable, Sheree pivoted to online and created One Line, making the community and support services available to women around the country (and overseas). You'll love this story from a woman who is determined to support Australian female founders. Get inspired! This episode is sponsored by Brand for Brands. Brand For Brands is a branding agency run by two sisters, located in Sydney. They specialise in building and refreshing brands that speak to the right people, the ones that will invest in your products and services. To find out more, go to https://brandforbrands.com/
To find out more about She's The Boss Group, and our other podcasts, go to https://shesthebossgroup.com/
Dec 15, 202238:33

Nafisa Naomi - Founder of Animal Works International and Archibald Prize Winner
Nafisa Naomi - Founder of Animal Works International and Archibald Prize Winner
Nafisa's story is absolutely fascinating. From growing up in Hong Kong and being 'good at maths as well as art, Nafisa studied for her medical degree to please her parents. As soon as it was finished, she started an activewear fashion brand that went global and she ran that for ten years before deciding to pursue her first love, portraiture. She went on to found Portraits Artists Australia, an NFP to support artists. She went on to win the Archibald Prize and the Gold Medal for Painting at the Florence Biennale and her work hangs in the National Gallery.
Another of Nafisa's great loves throughout her life has been wildlife and animals. She is now dedicating the rest of her life to wildlife protection as the co-founder of Animalworks International where they will be raising funds for specific equipment - and focusing on solar-powered water pumps. This is a woman who excels at everything she turns her mind to. A total inspiration!
This episode is sponsored by Brand for Brands. Brand For Brands is a branding agency run by two sisters, located in Sydney. They specialise in building and refreshing brands that speak to the right people, the ones that will invest in your products and services. To find out more, go to https://brandforbrands.com/
To find out more about She's The Boss Group, and our other podcasts, go to https://shesthebossgroup.com/
Dec 10, 202255:04

Lisa Andrews - Founder of Ignite Alliance, Co-CEO of SingularityU
Lisa Andrews - Founder of Ignite Alliance, Co-CEO of SingularityU
Lisa Andrews is, as she says, 'actively working on solving the global grand challenges' by using technology and innovation to make the world a better place. She has not had your average career. With a deep love of numbers, she went down the accounting route for many years, resulting in her creating a firm with 82 employees, before she chose a completely different path and started to explore working with entrepreneurs and visionary disruptors.
Lisa has also experienced two kidney transplants, both times with kidneys donated by family members, and to a certain extent, it is her experience of having an 'invisible disability' that has shaped her dramatic change and exciting future! Lisa has really had an extraordinary career, including spending hours, one-on-one with Richard Branson on Necker Island, and going to Davos in Switzerland. By the time you get to the end of this interview, you should be all fired up and ready to take on the world!
This episode is sponsored by Brand for Brands. Brand For Brands is a branding agency run by two sisters, located in Sydney. They specialise in building and refreshing brands that speak to the right people, the ones that will invest in your products and services. To find out more, go to https://brandforbrands.com/
To find out more about She's The Boss Group, and our other podcasts, go to https://shesthebossgroup.com/
Dec 01, 202253:59

Lisa Cox - Disability Advocate & Media Spokesperson
Lisa Cox - Disability Advocate & Media Spokesperson
Lisa Cox wants to change the way disabled people are featured in the media. By the end of this episode, you will feel the same way. Lisa's story is quite shocking as she had a stroke and then got sepsis in her 20s whilst in the midst of her career trajectory in advertising. After the initial 3 years of rehabilitation (which included two years learning to type again), she optimistically went out to reclaim her career, with the same resume and awards, but rather than being embraced back into the fold, she was basically patted on the head, told she was 'brave' but no one offered her a job.
Lisa knows firsthand what it is like to be affected physically but to be treated as if she is mentally impaired. She also knows that there are very few disabled role models that are 'normal' people - not Paralympians or geniuses - and she wants to change that. This is a super inspiring episode.
This episode is sponsored by Brand for Brands. Brand For Brands is a branding agency run by two sisters, located in Sydney. They specialise in building and refreshing brands that speak to the right people, the ones that will invest in your products and services. To find out more, go to https://brandforbrands.com/
To find out more about She's The Boss Group, and our other podcasts, go to https://shesthebossgroup.com/
Nov 26, 202242:16

Rochelle Courtenay - Founder, Share The Dignity
Rochelle Courtenay - Founder, Share The Dignity
Rochelle Courtenay is one inspiring woman! Not only has she built Share the Dignity into a huge brand that has built awareness of the lack of sanitary products available for homeless women, or as she calls it, 'period poverty' but she has also agitated successfully for the removal of the GST that was applied to tampons and sanitary products for years and years. And that's not half of it!
Watch the show to find out how she grew a volunteer network of over 5,000 'Sheroes, how she created free vending machines with 'period packs', and what she doing to help our indigenous sisters and the women caught in the bushfires or caught out by COVID. She explains the challenges she is facing right now, as many of her annual drives have been canceled because of the pandemic, and what she is doing to get around the obstacles. Share the Dignity is more important than ever as we come out of the pandemic and lockdown, with more and more women needing access to sanitary products.
This episode is sponsored by Brand for Brands. Brand For Brands is a branding agency run by two sisters, located in Sydney. They specialise in building and refreshing brands that speak to the right people, the ones that will invest in your products and services. To find out more, go to https://brandforbrands.com/
To find out more about She's The Boss Group, and our other podcasts, go to https://shesthebossgroup.com/
Nov 17, 202249:03

Angela Vithoulkas - Founder of SME TV & the SME Party
Angela Vithoulkas - Founder of SME TV & the SME Party
Angela Vithoulkas is perhaps the most entrepreneurial of all the women I have interviewed so far, having started and sold almost 30 businesses in her life. She is passionate about helping the small business sector (SMEs) have a voice, both politically and in the media. It's something she knows so well. having been brought up with parents who also ran businesses. So much so that she founded the SME Party that stood for the last Federal Election, she has also been elected twice as a City of Sydney Councillor, championing small business, and she has won numerous awards, including Telstra Businesswoman of The Year for NSW.
Moving on to the media, Angela founded her own radio station, Eagle Waves Radio in Western Sydney for years, again focusing on small business. These days Angela can be found hosting and producing her own TV channel, SME TV, twice a week. There's no doubt that she won't stop there! Watch this show if you want to be totally inspired.
This episode is sponsored by Brand for Brands. Brand For Brands is a branding agency run by two sisters, located in Sydney. They specialise in building and refreshing brands that speak to the right people, the ones that will invest in your products and services. To find out more, go to https://brandforbrands.com/
To find out more about She's The Boss Group, and our other podcasts, go to https://shesthebossgroup.com/
Nov 08, 202248:20

Wendy Squires - Writer, author, media expert
Wendy Squires - Writer, author, media expert
Wendy Squires is one of Australia's top journalists and her story is truly inspirational. From a terrible start, being homeless in Year 12, she ended up getting a job as a copygirl at the Herald Sun. From there, and after two long years, she became a cadet and that is when her life took off! From spending years in New York working across most of the Australian magazines, she returned to Australia to start her stellar career with News Ltd and Channel 9.
She talks about the amazing women that were at the helm of the ACP magazine stable, like Lisa Wilkinson and Mia Freedman, at a time when magazines were hugely popular and there were exciting new titles being created all the time. Lachlan Murdoch asked Wendy to start Australian Style and then she went on to work on a variety of titles including Who Weekly and The Australian Woman's weekly. Her story is so exciting, this is one episode you will not want to miss!
This episode is sponsored by Brand for Brands. Brand For Brands is a branding agency run by two sisters, located in Sydney. They specialise in building and refreshing brands that speak to the right people, the ones that will invest in your products and services. To find out more, go to https://brandforbrands.com/
To find out more about She's The Boss Group, and our other podcasts, go to https://shesthebossgroup.com/
Nov 06, 202243:40

Christina Gerakiteys - Co-CEO of Singularity U & Founder of UtopiaX
Christina Gerakiteys - Co-CEO of Singularity U & Founder of UtopiaX
Christina's entrepreneurial spirit is inherited. So many members of her family, from her father to her uncles, invented and innovated. Choc tops, Violet Crumble and Talking Books were all a result of her family's fresh way of looking at things. And Christina is the same. As a young Greek girl, Christina felt she didn't really fit in at school, but she excelled at schoolwork.
After killing it in her exams, she decided against studying law (much to her mother's dismay) and instead, went into The Arts. After studying Drama at uni, she then started her career in the television industry and there have been lots of interesting twists and turns since then. These days she is the Co-CEO of SingularityU Australia. These days she describes herself as an eternal optimist, idealist and seeker of opportunities, on a mission to inspire and empower leaders to find solutions to humanity’s grand challenges. She works with corporates, startups, scale-ups and universities and creates programs and retreats to activate innovation and growth.
This episode is sponsored by Brand for Brands. Brand For Brands is a branding agency run by two sisters, located in Sydney. They specialise in building and refreshing brands that speak to the right people, the ones that will invest in your products and services. To find out more, go to https://brandforbrands.com/
To find out more about She's The Boss Group, and our other podcasts, go to https://shesthebossgroup.com/
Oct 27, 202246:37

Dr Polly McGee - Leader & All-Purpose Human
Dr Polly McGee - Leader & All-Purpose Human
It’s hard to know where to start with the accolades for this incredible woman of many talents! An early adopter of digital technology and a huge fan of yoga and ‘being of service’, Polly’s interview is fascinating. On her website, she describes herself as an ‘All Purpose’ human but she is also an author, speaker, business strategist, yogi and good hustler, As one of only 400 people worldwide to have attended Brene Brown’s master course and become a Certified Dare To Lead facilitator, these days she and her business partner, Zoe Coyle (who also did the course), are running workshops around the country through their company Pilot Light.
Jules and Polly have known each other for a few years now so they discuss how they met and their combined love of startups, female founders and innovation in all its forms. They move on to Polly’s emergence from academia and her curiosity about the digital world. She has been at the forefront of innovation for decades now. Polly’s lust for life, her certainty that she was put on this planet to be of service to others and her mixture of ‘woo woo’ and business savvy make this an interview not to be missed.
This episode is sponsored by Brand for Brands. Brand For Brands is a branding agency run by two sisters, located in Sydney. They specialise in building and refreshing brands that speak to the right people, the ones that will invest in your products and services. To find out more, go to https://brandforbrands.com/
To find out more about She's The Boss Group, and our other podcasts, go to https://shesthebossgroup.com/
Oct 20, 202242:23

Lucy Bloom - Speaker, Author & Consulting CEO
Lucy Bloom - Speaker, Author & Consulting CEO
Lucy Bloom is one in a million (and it's not just the luscious pink Mohawk!) and she’s a funny, generous, insightful guest. Her experience in advertising land and then morphing to work in an NFP, ultimately becoming CEO is so inspiring. The accident that nearly cost her a leg, her great advice around being ‘let go’ as a CEO and her brilliant tips and stories around being a speaker make this a great interview!
This episode is sponsored by Brand for Brands. Brand For Brands is a branding agency run by two sisters, located in Sydney. They specialise in building and refreshing brands that speak to the right people, the ones that will invest in your products and services. To find out more, go to https://brandforbrands.com/
To find out more about She's The Boss Group, and our other podcasts, go to https://shesthebossgroup.com/
Oct 13, 202250:13

Zoe Coyle - Keynote Speaker & Coach
Zoe Coyle - Keynote Speaker & Coach
The latest episode of She’s The Boss Leaders features the fabulous Zoe Coyle who is just wonderful to talk to and sounds a little bit like Joanna Lumley! Her start in the theater set her up well for her coaching and speaking career as the Founder of Pilot Light Consulting. She is also a voiceover artist, speaker, entrepreneur and the author of a new book, 'Where The Light Gets In' which came out in early 2022.
Zoe is also one of only 400 women worldwide who have been taught directly by Brene Brown and she now teaches the Certified Dare to Lead course. She is amazing!
This episode is sponsored by Brand for Brands. Brand For Brands is a branding agency run by two sisters, located in Sydney. They specialise in building and refreshing brands that speak to the right people, the ones that will invest in your products and services. To find out more, go to https://brandforbrands.com/
To find out more about She's The Boss Group, and our other podcasts, go to https://shesthebossgroup.com/
Sep 29, 202219:57

Sam White - CEO & Founder, The Freedom Services Group & Stella Insurance
Sam White - CEO & Founder, The Freedom Services Group & Stella Insurance
Sam White is the CEO and Founder of The Freedom Services Group in the UK and of Stella Insurance for women in Australia. During the interview, we talk about how Sam went from a naughty (she says not so!) school girl to a woman running insurance businesses that turned over £23 million last year!
We have a great discussion talking about her career path, women in business, female founders, and funding and how we all need to make it change for the better.
Stella is a new car insurance product especially for women, with lower premiums because statistically, women have fewer accidents! It was launched in Australia in July 2020.
This episode is sponsored by Brand for Brands. Brand For Brands is a branding agency run by two sisters, located in Sydney. They specialise in building and refreshing brands that speak to the right people, the ones that will invest in your products and services. To find out more, go to https://brandforbrands.com/.
To find out more about She's The Boss Group, and our other podcasts go to https://shesthebossgroup.com/.
Sep 22, 202248:48

Louise Mahler - International Keynote Speaker
Louise Mahler - International Keynote Speaker
Louise Mahler is an absolute joy to chat with! An internationally renowned speaker and executive coach, she is also very funny and has loads of stories to tell. From growing up in the suburbs of Brisbane, Louise headed off to Europe and sang in operas from Vienna to Stuttgart and everywhere in between. And then she realized she had had enough and returned to Australia, a young divorcee with a small baby in tow.
This led her to find a 'proper' job so she worked with a big mining company in 'Quality Control' for a few years before leaving to focus on helping leaders have a voice of influence and a charismatic presence. "It's all about communication," she says. Starting off with free talks and working her way up to being able to command a fee of $US25,000 for a one-hour talk in a stadium in the US, Louise has a career many Australians would envy. And yet she is still down-to-earth, generous, and humorous with her stories. One to listen to!
This episode is sponsored by Brand for Brands. Brand For Brands is a branding agency run by two sisters, located in Sydney. They specialise in building and refreshing brands that speak to the right people, the ones that will invest in your products and services. To find out more, go to https://brandforbrands.com/.
To find out more about She's The Boss Group, and our other podcasts go to https://shesthebossgroup.com/.
Sep 18, 202213:15