
Ship it and Sip it
By John McTavish
Ship it and Sip it sits right in that time after you start gaining traction, launch a new app or deploy a fab new feature. Well done, let's grab a drink and break down what got you here and where you're going next.
This is our goal for Ship it and Sip it.
We'll talk about small and big wins, about challenges and about what keeps us excited to work creatively to build the tomorrow we deserve.
Powered and produced by Paralect.com

Ship it and Sip itOct 29, 2021

How to write in public and grow your tribe with Alena Lysiakova 🐉
Late last summer, we welcomed Alena Lysiakova 🐉 to our content and marketing team 🤝 During the interview, we asked her what she thought about going public and sharing about the work on social channels. She seemed willing but not overly excited — but this year that all changed 🚀 And now she's flourishing with Copy & Coffee and inspires us on a daily basis 💪 Here's what we got into on this episode: • What kind of content she loves to write + what's the next experiment • Who inspired her to really go all-in on posting in 2023 • How people and brands grow in different and similar ways on Linkedin • Why you need to reach both potential customers and your tribe with content Enjoy the show and have an amazing weekend 🍻

Startup traction, paid users and product launch — the complete Nano pipeline explained 🚰
Maybe you heard about our Nano Grit challenge, or caught a founder interview from the recent Bootcamp, or took a peek at Momentum — and you're unsure if these new programs are right for you…
This interview answers all those questions and probably some you hadn't thought of.
Chris Fernandes and Victoria Antonovich are the guiding forces behind the Bootcamp and the Accelerator.
We outline:
🧭 the path for founders from Nano Grit 👉 Bootcamp 👉 Accelerator
📈 the outcomes from Bootcamp batch 1 + what's better for batch 2
📍 what founders will leave each stage with — hint: users, clarity, confidence 💪
Nano Grit is filling up fast, so throw your hat in the ring and join us in May 💡

Deep-dive on Product-Market Fit and Sparrow PMF Coaching
Meet our newest Accelerator advisor, founder and all-around fascinating fellow — Mash 👋 His entrepreneurial journey started at 16 and now he's dedicated to helping founders find the perfect guidance to reach product-market fit and then scale beyond it. Since PMF is an important, but often mis-understood concept, we went way into it and discussed: • What the common blockers are for founders on the path to PMF • How we can quantify progress towards it • Why founders benefit from fractional coaching and marketing help • Easy experiments to run to refine messaging and boost conversions And, of course, we talked shop about #BuildInPublic — how it helps founders refine their value proposition and more. Enjoy the show and check out sparrowstartup.com to learn more about PMF coaching 🚀

Creating Momentum and Igor's insights from 2 years of building in public
This week we return to the very start with our first guest Igor Krasnik. Since Ep1, Igor's gone all-in on building in public and he's here to share about Momentum — the platform of tools that makes BiP easy for every founder. "I started writing in my blog, started trying to understand Twitter and Linkedin. The Accelerator launch was the reason why I started building in public and the gains that I got keep me continuing doing that. It's a wonderful way to grow personally and to launch products." – Igor We caught up on: ✍️ Igor's evolution from writing as CTO to finding his voice as a founder 🧠 What he's learned from 2 years of build in public mode ⚒️ How he sticks to consistent creativity 💨 Why Momentum is a core feature of the Nano Ecosystem. Igor and the team are launching a Build in Public challenge starting May 1st called Nano Grit. Founders, join this community to kickstart interest in your idea — and win some amazing prizes and the chance to join our 2nd Bootcamp cohort 🚀 👉 https://www.nanohq.co/ 👈

Bonus Episode | Startup Bootcamp Outcomes — Myne, Lingoers and PT Fitness Coach
How much progress can you make as a founder with 'just an idea' in one month? With simple tools, consistency building in public and grit — the answer is a lot 📈 "It's given me a chance to really focus on the MVP and where that needs to be niched down to. I had the pleasure of speaking to over 200 PTs — the waiting list grew a lot further than I expected." – Sam Cholera, founder of PT Fitness Coach "Talking about this idea in public was a big thing for me — when you go to the pub you might tell your mates about an idea. But going on Linkedin and telling your professional network about it is another level. It was always something I was daunted by before. But, having done it, it's been amazing the response I've got — it's just been incredible." – Christopher Elward from Myne ”That was the kick of motivation I needed — you get motivated by action. You see that ok, this is possible." – James Hutchinson at Lingoers I caught the founders James, Chris, Joe and Sam just after they pitched their startups to our selection panel at the end of Bootcamp Batch 1. Enjoy the show to find out what they accomplished and the traction they built for their idea in public. Join the next round at www.nanohq.co

Nimble Knowledge Management with Ethan Summers at Extelli 🐙
What if you could make knowledge documentation faster, easier and more interactive in your team? That's what Ethan Summers and the team at Extelli do — and the solution sits right in Chrome ready to use in a flash. This interview uncovers: 🪜 Ethan's path to entrepreneurship from hardware to software + joining Harmony Venture Labs 🧠 How teams of all sizes use Extelli — from small startups to established orgs 💡 Why it's key to retain workflows, info and know-how in any team — hint: it saves time and $$ "It is magical to sit down with a developer, come up with a feature, identify an issue, fix it — and then they push it and it just works. If you've lived in software your entire life, maybe it can be easy to forget just how magical that is." – Ethan Summers Tune in and enjoy the show!
Check out https://extelli.com/ to try it out with your team.
Learn more about Harmony Venture Labs at https://harmonyventurelabs.com/
Subscribe to Shegun's Let's Build newsletter at https://shegun.substack.com/

The Bootcamp Special — 5 founder interviews
Pitch day is on Monday, who will win the prize of a free MVP build with Paralect?
In order of appearance:
Sam Cholera from PT Fitness Coach 💪
James Hutchinson at Lingoers 🎙️
Chris and Joe from Myne 🏡
Andrew Manchenko at City Scout 📍
Brooke LeBlanc from Point Five 🍹
Stay tuned for the results, and bravo to all the founders for working hard to gain traction these last 4 weeks 👏

The latest trends in Product Design and launching Brick with Lena Grechits
Every time we kick off a fresh product build with a founder, a creative designer is one of the first on the scene. Most times, a quick design prototype is step 1 to a successful launch.
So how does it happen? And what does the environment that supports each product designer look like?
Let's pull back the curtain on our design process this week with Head of Design Lena Grechits 🥂
"I really like the atmosphere in our team because we're not only working on projects and sometimes see other designers, but we have special meetings twice a week … where we share our latest updates, our new projects, our maybe some tools that we found, some new techniques. We share experience and have one moderator every week who is responsible to find a newer topic, a new tool, something to share." – Lena
We also get into:
🤖 AI tools in Lena's workflow
🧱 The team's new design library Brick
👣 Lena's path to design leadership
Watch and celebrate the power of design with us 🙌

Launching the Startup Bootcamp and building wearable healthtech with Chris Fernandes
How do you take an idea from a napkin note to a product with validated potential in just one month?
That's one of the main topics on this week's Ship it and Sip it with Bodii founder Chris Fernandes. Beyond Bodii, Chris has teamed up with Victoria to launch our Startup Bootcamp — already wrapping up week 1 of 4 🚀
John and Chris broke down the inspiration and strategy behind both the Bootcamp and Bodii:
- How are validation and traction different yet equally important?
- Why is the Bootcamp a supportive and valuable step for very early-stage founders?
- What is the main goal for the month and what'll happen at the end?
Plus find out how his own founder experience at Bodii has helped Chris focus on the best strategies to help founders gain traction 🚀 Enjoy the show and we'll be back soon with stories straight from the founders of Bootcamp cohort 1!

The launch of Kickstart and Victoria’s path from Project Management to Global Partnerships
Two things founders always want — to launch faster and make their money go further.
Oh, and the product should be kickass, too. Well, we're here to hit all three targets 🎯
How? One way is now super-clear thanks to Victoria Barouskaya's new partnership package code-named Kickstart 🥾
"We pulled together all the tools and startup services we use and trust to build better products. With Kickstart we launch faster and cheaper thanks to consolidated discounts on everything from databases, hosting, analytics, and more." – Victoria
On today's Ship it and Sip it, John and Victoria dive into Kickstart and also:
🤝 Her experience at Web Summit and Hub Berlin
🥳 What it's like to return to in-person events
🐾 And her path from project management to partnerships
But wait, there's more: Kickstart's for any founder — so in the show we'll reveal the discount code you can use to join for free 🤑
Share it with a founder who's building now 🎁

Meet the founders building preventative care HealthTech at PremedGo
What’s the key to better health? It’s a complex problem but the team at PremedGo have one part of the answer — to make preventative health checks more accessible, affordable and frequent. This is their story.
"We think now is the time we can create our aim and vision — to create a healthy economy. Where everyone has control of their health — they know what's going on in their health." – George Opoku Nimfour, CEO and Co-Founder.
So much has happened since Victoria Antonovich met with George and Robert Wong at Web Summit last year!
We sat down to get the story straight from them:
• Why they're inspired to launch the PremedGo app
• How they decided to focus on preventative health checks as the first part of the solution
• What success looks like for their startup in the next 6 months
Enjoy the show and check out their fresh new website at premedgo.com!

Venture in Winter — the state of VC and what's next?
Are you a startup founder looking to raise funding for your pre-seed, seed, or series-A startup? This show covers the current VC industry conditions and take a look into the future of fundraising.
Our guest Max Flietmann shares his experience from a decade of entrepreneurship and helping other founders reach their funding goals.
We discuss:
- The current state of fundraising in Europe and worldwide
- What industries and areas are most affected by the slowdown in VC funding
- Which ones are still holding steady and could come out of stronger
- What investors want to see now from founders in terms of ideas, teams and metrics
- How founders can raise in this environment and what to do to thrive as the winter ends.
Max has a ton of resources for founders and we chat about his love for Notion and what info products he’s got in the pipeline for 2023.
So make a warm cup of your favorite winter brew and enjoy!
Want to watch — check out the livestream recording 🎥
Check out Max’s work at:
Wizard Ventures
Base Templates

Building Products with AI/ML and expanding the R&D vision with Vladimir Panteleev
Thinking about creating a generative AI product — bringing imaginative stories to life with Stable Diffusion or Dall•e?
"You ask for something, and you don't search for it in the existing world — you create it from scratch. It's like high-tech cyberpunk or something, because we're gonna live in this world where you ask for something and we don't bring it — we create it." – Vladimir Panteleev
Our guest this week is Head of Research and Development Vladimir Panteleev and we had a whirlwind conversation about new and exciting tech, including:
🪄 How generative AI is like casting spells to create magic in the digital world
🤝 Why people, not tech, are at the center of the R&D mission
🚀 What Vladimir thinks about 'hardcore' engineering
And, of course, how the team vets and brings new tech into projects with a focus on maintaining product simplicity.
Enjoy the show 🎥

Why do serial founders choose no-code solutions instead of custom development?
The short answer is simple — no-code and low-code tools reduce the time and money required to build and launch new products or features.
“I think for me, the key is that you can really boost your business with no-code tools. And even if you do know how to code like me — often you find no-code and low-code tools perform better than actual coding.” – Andrew Orsich
In this discussion, Andrew Orsich and Artem Kukharenko break down 5 tools they find value in plus 2 products we’ve built recently that showcase the potential of no/low-code integration.
Learn more and let's build your startup together at paralect.com

The main insights from building Selva with Michael Lapidus
Paralect Accelerator teams are getting ready to launch two startups of batch 2022 — Selva and Menaflow.
This week Michael Lapidus, PdM at Selva, was invited to the new episode of Ship it and sip it. He shared all the insights about the upcoming launch of Selva and talked about the features that will surprise the microbial community.
"Selva right now is a Frankenstein of all that you have on the Internet in terms of social medias and in terms of science communities online. But polished with a great design and really good developed features." – Michael
We also discussed:
- Problems that the founders originally wanted to solve
- The decision to focus the platform on the microbiome niche
- The business model of Selva and how scientists can invest in the community.
Watch or download the interview to find out more details about the work on the platform and learn what country is Michael planning to visit in the near future.

Web Summit preview show with Konstantin Kariapin — an inside look at Lisbon’s tech scene.
"If we speak about tech itself, I'd say that Portugal — for some reason — is becoming a second Silicon Valley. We even have a bridge like the one in San Francisco." – Konstantin Kariapin, Head of Business Development
This week we have a special preview show ahead of Web Summit in Lisbon 🤝
Konstantin has been in Lisbon for the last few months getting to know the startup scene and checking out local accelerator and incubators. Now he's ready for the big event.
But he won't be alone! Victoriya Antonovich and Victoria Barouskaya are going to find more founders, investors and partners for our community. Besides the team and their goals for Web Summit, they discuss:
- Konstantin's first experience at a conference and what he learned
- Why it's easy to shake off the nerves at big events
- Whether the investing slowdown will sour the mood
"Before I went to my first conference I was a bit nervous. But you know, it's so easy to overcome these feelings because all you need is to just start talking to someone. Then it goes by itself like a flow — you don't even have time to think that you're nervous — it all happens so naturally."
Have fun and if you're going to be at Web Summit or in Lisbon anytime soon, just shoot a message to Konstantin, Victoriya, or Victoria to meet up!

Launching startups faster and building a tech ecosystem with Trevor Newberry from HVL
What's it take to build a startup venture studio?
How do you go about creating a sustainable, local tech ecosystem?
We set out to find answers to these questions and more in the latest Ship it and Sip it. The guest is Trevor Newberry, Director of Product Delivery at Harmony Venture Labs. Over the past year, we've worked with Trevor and the team to launch startups including Cowello and ListedKit.
"One thing we've experimented with is actually bringing entrepreneurs in before we actually have a product and saying: 'look, we've been watching you, seen the decisions you've made. We really have a lot of confidence in you as an entrepreneur and we'd love to build something with you.'"
Beyond ideation and building products — Trevor has co-founded the cohort course AppThink to train the next generation of startup leaders to create winning products.
Dive in to learn all about quick B2B product launches, ideation + validation, and what's coming up next from Trevor and the HVL team.

From Agora to Selva — Startup Rebranding and why to niche down?
Watch the interview with Alex Washburne to find out:
🔍 How the Community reacted to the rebranding of the startup
🔍 What are the core features of joinselva.com
🔍 Why the microbiome is going to be the focus of the platform
🔍 How the team plans to monetize Selva
🔍 What are the impressions of working with the Startup Summer team
If you don't want to miss the launch date, visit www.joinselva.com to sign up! Become a part of the premier academic Community!

Validating product ideas with Irina Demidova
Meet Irina Demidova, Senior Business Analyst at Paralect. This week we invited Irina to "Ship it and Sip it" to talk about her experience in ProductLab, Paralect Accelerator and Startup Summer courses.
Watch the video to find out:
👉🏽 How to understand that your startup idea is brilliant
👉🏽 How to define the MVP scope and prioritize features
👉🏽 What are the ways to communicate efficiently online
👉🏽 Why Irina decided to become a business analyst
👉🏽 How to become a professional Business Analyst and much more
"Despite everything what is happening, we need to move forward because it makes our world a little bit better" − Irina.

Marketing Automation Tool for MENA region — the Founder's vision
This week we had an interview with Nihal Hassan, Founder of Menaflow.
He shared:
👉The main idea and mission of Menaflow
👉His impression of the Paralect Accelerator
👉Customer feedback on the product
👉Key issues that Menaflow solves
👉Plans for fundraising
And much more insights 🔥

How to raise funding in today's market and build healthy investor relationships
"In the last couple years, we've been in an unbelievably long upwards spiral in the venture market which was mainly driven by cheap capital. I wouldn't go so far as calling it a venture crisis or venture winter, more-so a market correction back towards normality." – Konstantin Lotter from Trustventure.
This week we sat down with Konstantin and Konstantin Kariapin to talk about:
- startup fundraising and the challenges of current market conditions
- hows and whys of startup financial modelling + investor relationship management
- how to position early-stage startups for successful fundraising.
With base in Berlin and Cologne, Konstantin and the Trustventure team are in the thick of the European startup scene.
"Your main task is to actually portray your business model in a quantitative form — the beauty of that is that you can uncover your most important value levers for your business model."
Want to know how to raise funding faster and maintain healthy investor relations right now? Have a listen 👀

Connecting Founders to Investors with Lukas Reider
It's a turbulent time for startups, fundraising and investments.
Was there too much hype into certain sectors?
Are VCs making smart choices?
And how can founders navigate the scene in Europe to raise the funds they need from the right partners for their stage and industry?
I had all these questions and more for our latest guest Lukas Rieder from Greca.
Lukas and his team have been matchmaking between startups and VCs for years — so who better to shed some light on the current situation 🔦
Let's dive in!
Raising in Europe soon? Catch up with Lukas and the Greca team at these upcoming events:
The Tech BBQ in Copenhagen, Sept. 14-15th
Bits & Pretzels in Munich, Sept. 25-27th
Slush in Helsinki, Nov. 17-18th

Agora changes the game for scientists — here's the co-founder's story.
Science is amazing — but scientific discourse is broken 🫤 So let's fix it.
"We're calling it a social medium for science, but it's really so much more. We're thinking more broadly about the social functions of science and all the things that scientists do — and trying to bring them into one place." – Alex Washburne, co-founder of Agora
Right now our Accelerator team is working with Alex and the Agora team to design and build version 1 of this vision.
Watch and find out:
• when Alex realised that scientists like himself needed a better platform
• what's wrong (and right) with current social media
• where he finds inspiration for Agora's solution
• how the team has narrowed the 'big vision' down to a specific feature set for the MVP
"We have this huge vision. I think we can revolutionize science for the 21st century, but that's step 100. And so the real challenge is finding which exact steps are 1 through 10, those will get us to 10-50 and 50-100. What really helped us was talking with people who had experience doing this before." – Alex
Stay tuned to follow Agora's journey to making science better for all of us 🚀
Visit our website to learn more about🔗:
Paralect
Paralect Accelerator
Subscribe to our social networks✔️
Linkedin
Instagram
Facebook
Twitter

First-time founder Kate Novoselova — life in Portugal and building a community-first app
"Let's say you relocate, or go to Portugal on a business trip. We wanna build the app for people who are traveling a lot and change places a lot — you don't know people there but you want to somehow have a quality time." – Kate Novoselova
This week's show explores a bunch of fun topics with our teammate Kate. Mostly they revolve around the theme of community and its many forms, including:
- How her perspective on our relationship with founders has evolved
- Finding and developing connections with early-stage investors
- Working as a team in Portugal and meeting digital nomads there
- Throwing events that bring the startup community together
And how she's bringing her experience of helping founders into her own founder journey together with Victoriya Antonovich.
"For us, it's our problem — so we are solving our problem first and we do understand so we will use this app. We discovered when we did this offline event in Lisbon — for people it's very difficult to make connections, to make new friends. Our idea is to make it give the feeling of the vibe of the person."
If you're in Portugal, keep an eye out for new events from Kate and Vika and enjoy the show 🍻
Check out their app — Altos here: altos-app.com

The Human Capital team — creating a unique culture at Paralect
"Creativity nowadays is the best team-building. I think that creativity and activity of our teammates can build a bridge between locations, departments and the whole ecosystem of the company" – Alina Nikon, Head of Human Capital.
This week on Ship it and Sip it 🍻 John and Alina dug into Paralect's unique culture and how the Human Capital team supports it.
- Who creates the positive and thriving atmosphere and helps all the teammates feel part of the community, no matter where they live?
- What is the best way for the teammates to stay united?
- How does #BuidInPublic Strategy help forge trustworthy relationship with our partners and teammates?
- What was Alina's first impression of the interview and when did she realize she wanted to be part of the team?
Watch the whole interview to find out answers for all these questions and much more 👀
BTW, if you want to join our team, just visit join.paralect.com and apply!
Visit our website to learn more about🔗:
Paralect https://www.paralect.com/
Paralect Accelerator https://accelerator.paralect.com/
Subscribe to our social networks✔️
Linkedin https://www.linkedin.com/company/para...
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Life in Bali as a Founder, Mentor and Director with Lyubov Dementyuk
"The most essential part is to ask your users the right questions — think twice or three or four times about the questions you're gonna ask." – Lyubov Dementyuk
This week's guest has been a co-founder at a few startups, helps lead us as Managing Director at Paralect and most recently joined Founder Institute Bali as a mentor!
That's a lot! So we tried to get through the highlights and most valuable experiences along her path so far, including:
⚖️ How to prioritize features for new products
📞 Talking to users and making the most of these interviews
🌏 Life as a digital nomad in Bali + the startup scene there
🚀 Her vision of the future of Paralect Global
"When you think from the perspective of partnership — that you are working with the company, not in the company. I always pay attention to the idea. What do people do here, why — do they believe in this? Are they ambitious? And I pay attention to the team. And for me these two things matched perfectly at Paralect."

Behind the lens — meet the videographers of Paralect Media
When you watch a video, do you usually think about how much work was done to get us to see it?
📹 A beautiful setting, high-quality sound, a catchy plot — the combination of these elements is the result of the work of a passionate team.
John McTavish interviewed Paralect's videographers to find out how our video content is created and what goes on behind the scenes.
Vlad Nazarenko & Ilya Kravchuk shared:
- why they changed from freelancing to creating with us
- how the issues and responsibilities are distributed within the team
- how they planned and filmed the video series for the accelerator
- what were the most memorable and most challenging moments about filming in the last few months
Interesting to learn more about our video team's workflow? Watch the full interview on YouTube and enjoy!

Data Strategy for Early-Stage Startups (that investors will love)
Today startup founders need to go beyond just data-driven. That means collecting, analyzing and using data on a day-to-day basis to understand and inform product growth.
This workshop focuses on designing a data strategy that fits early-stage startups to meet these goals:
1. Launch the MVP and follow data towards Product-Market Fit
2. Select metrics and insights that appeal to Accelerators, Angels and Investors
3. Collect user experience data to inform product decisions
4. Leading and iterating the data strategy through product and team growth
"It is paramount to map out a plan (i.e. data strategy) that is in line with your customers, product and business model to organise the data in a way that makes sense to you and your team." – Rosi Bremec, Data Strategist and Paralect Accelerator Advisor
Listen in and learn how to launch and grow products powered by data 🚀
Visit our website to learn more about🔗:
Paralect https://www.paralect.com/
Paralect Accelerator https://accelerator.paralect.com/
Subscribe to our social networks✔️
Linkedin https://www.linkedin.com/company/para...
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Twitter https://twitter.com/paralect

Building up alumni communities with Nudge
"Once you tell people 'I already have someone invested in us', your status changes. You've become part of that pool of founders who are 100% committed to their products — so they know you will do whatever it takes to succeed." – Julie Landeroin, Founder of Nudge
Julie's journey since finishing the Paralect Accelerator hasn't always been easy.
But she's learned a ton as a founder and shares it with us this week on Ship it and Sip it 🙏
We discuss:
- How to analyze pitch responses to continuously improve both sales and investor pitching.
- What 'real life' is like for a first-time founder
- The market analysis she did to validate the problem Nudge solves.
And as a bonus, Julie shared her ideas on how Batch '22 can be even better for the founders 💡
Learn more about this year's program at accelerator.paralect.com

Go-to-Market + Growth Marketing with Alexandra Cote
‘I like doing a bit of everything but I do specifically like the people part of things — working on partnerships and networking and expanding your reach.’ – Alexandra Cote
Here’s what John got into with Alexandra this week on Ship it and Sip it:
- How should founders prioritise their marketing approach at an early stage?
- Which channel works best for early-stage startups?
- What you can do to differentiate both your brand and content 🚀
- How to measure and structure marketing experiments ⚖️
And we broke down go-to-market strategies for founders at three levels:
- Those with a large engaged audience and deep industry expertise
- Those with deep industry expertise but a small or simply personal social audience
- And those with not so much expertise and no social/web presence.
No matter where you’re at as a founder, Alexandra’s advice for growth marketing can be put to use today💡
With examples from Wynter, Notion, Typescript Pitch and more 🤩
‘I'll tell you honestly, any channel can work for you. Any tactic — the newsletter, the podcast, the blog, whatever — as long you can tie it to your target audience's pain points.’
Follow Alexandra on Twitter and catch her newsletter: twitter.com/cotealexandra11

Building in Public is a Powerful Go-to-Market Strategy
"It's normal … this imposter syndrome is never really going to go away — you just learn to dance with it better." – Jasna Klemenc Puntar.
For this episode of Ship it and Sip it, we went remote and talked with Jasna about how to make the most of e-networking and professional branding.
Any founders (or anyone) who want #BuildInPublic can learn:
👤 How to create an appealing profile and digital reputation
🚀 Why startup founders AND teammates help brand positioning
🤝 Where to meet people to grow your e-network
This is part one of our collaboration with Jasna — on March 24th she'll host a webinar with us to dive deeper into LinkedIn best practices for startups, founders, and all of us.
Get your questions ready and sign up here!
"If you never ship anything, if you never publish anything, you're never gonna get there. This is the trick — do it and think, do it and think. There's a lot of doing involved."
Visit our website to learn more about🔗:
Paralect https://www.paralect.com/
Paralect Accelerator https://accelerator.paralect.com/
Subscribe to our social networks✔️
Linkedin https://www.linkedin.com/company/para...
Instagram https://www.instagram.com/paralectcom/
Facebook https://www.facebook.com/paralect
Twitter https://twitter.com/paralect

Validating problems and improving outreach with Art Garadecki
"This team will be experts who can do everything on their own — essentially, founders are getting a cool service that is working better and faster." – Art Garadecky
Better and faster is Art's thing. This week on Ship it and Sip it, he and John dive into:
🤖 Sales and lead-gen automation
💡 Improving the problem and idea validation process
🛠 Building skills on internal products for our community
And what he's learned about effective outreach across a variety of channels and contexts.
"The most important part for me is understanding your target audience, why they're interested in your product. It's hard at the beginning when you have just an idea — I think it's all about the people and their use cases."
Visit our website to learn more about🔗:
Paralect https://www.paralect.com
Paralect Accelerator https://accelerator.paralect.com
Subscribe to our social networks✔️
Linkedin https://www.linkedin.com/company/para...
Instagram https://www.instagram.com/paralectcom/
Facebook https://www.facebook.com/paralect
Twitter https://twitter.com/paralect

Brand Design and Finding Inspiration with Helen Sushkevich
"You should understand the target audience, their psychology — how they see you and look at you as a brand." – Helen, Designer at Paralect
No matter what your startup or small business or established company sells, compelling visual design is a must-have.
This week on Ship it and Sip it, John and Helen explore the challenges and opportunities in modern brand design — find out:
🤩 Where she finds inspiration when creativity lags
💡 How new startups should create an engaging visual presence
👏 Which brands she thinks get their design right consistently
And which of today's trends she's not a fan of 👎
Helen's creativity can be seen all over our feed and her latest Bëhance project with Cinema 4D highlights the progress she's made just over the last few months 💪
Find out what drives her passion for design in the full interview!
Mentioned:
- Helen's latest Bëhance project
- DEIP World
- The Breakfast App

Inside Look at VC Startup Funding with Michail Lapidus
Ever wonder how venture capital funds analyse startups and decide which ones they back 🧐
"Startups are making a lot of common mistakes … the key reasons for investing are the team, exit strategy, business model, problem they are trying to solve, and their competitive advantage is extremely important." – Michail Lapidus, Business Analyst at Paralect
John brought one of our newest team members to kick off Season 2 of Ship it and Sip it 🚀
After 5 years of analysing startups for a VC fund Michail shares his insights around:
💡 What factors VCs really focus on
🐑 Why VCs seem to have such a herd mentality
🤔 How founders without a strong VC network can get seen
And why he's excited to be working in a product team after all he's seen from the venture side 💪
Check it out and subscribe on Youtube or your favorite podcast provider to catch all the new episodes of Ship it and Sip it!
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Mentioned:
paralect.studio
deip.world
Startup World Cup

Who is John McTavish? Meet the host of Ship it and Sip it
Today's episode of Ship it and Sip it is one of the most unusual.
🗓 Firstly, this is the final episode of the first season of the show. But don't worry! Season 2 will launch in 2022 and that's right around the corner.
🤫 Secondly, in this episode, we turned the tables with a guest host and pulled questions from all the guests we've had so far in season 1.
⚡️ And thirdly, you'll get to know what John McTavish loves at Paralect and what plans he has as a Head of Content for the near future.
Listen to the new episode and enjoy🍿
Visit our website to learn more about:
Paralect www.paralect.com
Paralect Accelerator accelerator.paralect.com
Subscribe to our social networks✔️
Linkedin linkedin.com/company/paralect
Instagram instagram.com/paralectcom
Facebook facebook.com/paralect
Twitter twitter.com/paralect

Paralect Launch Ecosystem with Pavel Prata
“Paralect Venture Studio is an organization that systematically builds, launches, grows, and funds new startups, using our internal resources, network, and expertise. I think that in the near future, we will become more product-oriented, rather than just technically-oriented.” – Pavel Prata, Managing Director at Paralect
🚀 Paralect Launch Ecosystem — what does it mean?
💥 What makes Paralect Accelerator different from other accelerators?
🔜 How are we planning to improve our go-to-market campaigns?
🪄 What does the transformation to the Venture Studio mean to the company?
🦄 ProductLab. What are the interim results?
Listen to the new episode of Ship it and Sip it and learn the answers to all these questions 🙌🏼
Enjoy the show 🍻
Visit our website to learn more about:
Paralect www.paralect.com
Paralect Accelerator accelerator.paralect.com
Subscribe to our social networks✔️
Linkedin linkedin.com/company/paralect
Instagram instagram.com/paralectcom
Facebook facebook.com/paralect
Twitter twitter.com/paralect

Build a High-Quality Product with Natalia Puzikova
What's it take to build a high-quality product?
"You should find a very good team and you should invest in building a strong relationship within the team … If you have a good team with good communication, they can solve anything." – Natalia Puzikova, Head of QA Department
This week on Ship it and Sip it, we took a deep dive into quality assurance for startup products 🔎
Natalia told us all about:
🧐 Why professional pessimism makes QAs great team members
👉 What fintech teams should do to make reliable apps from day 1
🤖 When product teams benefit from automated testing
🤝 How new QAs learn via mentorship and grow through their career
If you're keen to understand how important communication really is within a product team and what the decision-making process really looks like, this episode is for you 🙌
"We're just sitting and brainstorming together how it's better to do this feature so that everyone is happy — the developers are happy, the product owners are happy and we're happy." – Natalia
Enjoy the show 🍻
Visit our website to learn more about:
Paralect www.paralect.com
Paralect Accelerator accelerator.paralect.com
Subscribe to our social networks✔️
Linkedin linkedin.com/company/paralect
Instagram instagram.com/paralectcom
Facebook facebook.com/paralect
Twitter twitter.com/paralect

HealthTech and .NET Engineering with Sergey Lukashov
"To make it super simple, it's like building something out of constructor blocks. It’s just a game for a boy — the boy just grew up and the game has changed.” – Sergey Lukashov
👉 Want to know more about .NET development?
🚑 Or building a healthtech product?
🔏 Or understand HIPAA compliance?
Then this episode of Ship it and Sip it is just for you.
Over his 5+ years at Paralect, Sergey has led our engineering team on the health tech SaaS platform that achieved a billion+ dollar exit earlier this year 🙌
And he's grown into the leader of Paralect's .NET division.
“You’re working on a project that helps real people. By helps, I mean — it touches health. So feeling that what you’ve done may help somebody else on the other side of the sea to get healthy — to make their mental health better — is just cool.”
Grab your drink of choice and enjoy the show 🍻
Mentioned:
join.paralect.com
visxa.com
withanudge.com
ship.paralect.com

Web3 — what it means for the creator economy. Interview with Alex Shkor
"Unlike the current economic model where it's the capital in the center, we put the creator in the center of the model."
Meet Alex Shkor — CEO of Vedai: education crowd investing platform and DEIP — Creator Economy Protocol.
In this interview Alex told us about:
🔹the transformation from CTO at Paralect to CEO at DEIP and Veda
🔹updates and upcoming events of Vedai and DEIP
🔹NFTs and the evolution of the blockchain space
🔹his attitude to Paralect Accelerator
🔹Web3 Academy — an educational course, launched together with Paralect.
📚Web3 Academy gives young developers the opportunity to quickly onboard into Web3 spaces and finds a job among Vedai partners.
“Web3 academy is a Bootcamp we are launching in Warsaw together with Paralect. Paralect is a crucial partner for Web3 Academy because of the experience with Startup Summer” — Alex.
Links:
www.deip.world
www.vedai.org

Tales from Georgia and the BA Dream Team with Kseniya Tsyganok
"If someone is building a product, they want this product to be cool and to be built and work as they expected. And that's why it's easier to communicate with founders." – Kseniya Tsyganok, Business Analyst at Paralect
In Episode 10 of Ship it and Sip it, John and Kseniya talk about Paralect's pop-up office in Georgia and:
📝 Her pivot from journalism into business analysis
🤝 How mentorship from Irina Latushkina helped (and still helps) her succeed
💡 Being a BA on established products vs a brand new MVP
And a lot more!
"For me the main challenge is how to make these abstract things more or less stories — understandable to me and the people I'm talking to."
Enjoy the show and check out our BA openings on join.paralect.com 👀
Mentioned:
Paralect.com
goLance
Paperclip
Visit our website to learn more about:
Paralect www.paralect.com
Paralect Accelerator accelerator.paralect.com
Subscribe to our social networks✔️
Linkedin linkedin.com/company/paralect
Instagram instagram.com/paralectcom
Facebook facebook.com/paralect
Twitter twitter.com/paralect

Paralect's Founder-Focused Approach with Dmitry Schetnikovich
"We still want to think in terms of the one single offer for the founder. To the person who'd like to start their own business … and go all-in with the product." – Dmitry Schetnikovich, Founder and CEO of Paralect.
We got Dmitry into the Ship it and Sip it studio to dig into Paralect's history, understand his perspective on launching products and explore his vision for our future 💡
We dove into many topics — Dmitry's pre-Paralect days, the 5th year of Startup Summer, growing through failure as a founder, and what our concept of a venture studio looks like.
"The stories everyone shares on this show are all enabled by the culture, teams and people that make up Paralect. Even the inspiration to start Ship it and Sip it came from Dmitry's podcast." – John McTavish
Enjoy the show 🙏

Founder Chat — VISXA's Product Discovery Phase
"We keep trial and error — we have a couple sets of ideas, then we change it, we test them and make sure this is what we need." – Mohamed Abosbanab, VISXA founder
We caught up with Mohamed to see the progress the team has made in phase one of the Paralect Accelerator 🚀
This product discovery and design phase includes:
🎉 Design and launch of the VISXA website with sign-up forms
💡 Refining the product requirements for the MVP
🤝 Talking with potential partners and users to improve the solution(s) VISXA brings to the travel and immigration market
"I've gone to talk with the partners and people who'd like to relocate to try to see how we can — when we build the MVP — actually help them. And I've discovered that the market is changing rapidly. When you design something, you should be flexible — you can pivot — and you have to keep learning." – Mohamed
Enjoy this clip and stay tuned for more from VISXA 🙌

Founder Chat — Discovery and Design of Nudge with Julie Landeroin
"We made sure that everything there had a purpose, that the flow was seamless between the screens, and we tried to tackle edge cases as much as possible. So I feel like for the developers it's going to be a lot easier to work on this." – Julie Landeroin, Founder of Nudge.
We caught up with Julie to check in on Nudge's progress halfway through the Paralect Accelerator 🚀
Find out:
✨ What special touches Victoriya Antonovich’s design team added to the website and app
✍️ How Kseniya Starodubova and Pavel Prata helped refine Nudge’s value proposition
💡 What ideas came from prospective users that helped shape the MVP
🤔 Why Nudge is designed with every user in mind
👉 How Nudge supports the transition towards workplaces every Millennial dreams of
Nudge is flying towards its launch and we can't wait to get more feedback from the early user community to make it even better along with Julie 🙌

Growing as an Engineer and Learning Cocktails with Mike Gagarin
This week's episode of Ship it and Sip it is fresh and cool like a perfect gin and tonic on a hot day 😎
John got fellow vlogger and front-end code-maestro Mike Gagarin in to chat:
💡 How he moved from design to development
🤔 What one important concept he teaches to new engineers
🙏 Why Paralect is still exciting and engaging for him after almost 5 years
And, of course, his (relatively) new video series Bukhlonautica 🍻 where he shares recipes and secrets behind famous and up-and-coming cocktails.
Shake yourself a tasty beverage and enjoy!

Startup Heart and Project Management with Victoria Barouskaya
Time for Episode 7 of Ship it and Sip it with special guest Victoria Barouskaya 🤝
We explore 🧐
🧭 her journey into project management and Paralec
👉 how she dealt with imposter syndrome at the beginning
💪 and how she's involved with growing the startup ecosystem at her University
"I'm really grateful to our team of developers at that time because whenever I had questions about the tech side — this was a whole new world for me — everyone was really understanding and eager to help me with anything I wanted to know." – Victoria
We hope you enjoy this chat as much as we enjoy working with Victoria 🎉

Ship it and Sip it — Digital Marketing and Paralect's Brand with Alena Timofeeva
Happy Friday, friends! Time for Episode 6 of Ship it and Sip it 🚀
This week Alena Timofeeva, Head of Marketing at Paralect, joined the show to talk brand positioning and more 🤝
From organizing our distributed team to her ideal home office setup to how we can best connect with new and ambitious founders around the world, John and Alena covered a lot over their cuppa tea.
Enjoy this sneak peek into Paralect Marketing and have a lovely weekend 😎

Meet the Founder — Julie from Nudge
"I wanted to build a product to help people follow their dreams — how do you find people who really have your best interest at heart and are qualified to help? And I wanted people to give first, to get into that habit of giving before they ask for something." – Julie Landeroin, Founder of Nudge
🤝 Meet Julie, another founder in Batch One of the Paralect Accelerator 🚀
Right now, she's working with our business discovery team (Product Manager Pavel Prata, Business Analyst Kseniya Starodubova, and Designer Viktoria Antonovich) to establish the MVP design, features, and scope of Nudge.
In our first interview, Julie shares:
💡 How she discovered this problem 8 years ago and the challenges she's had trying to build the solution.
💪 The support system for startups and founders in France
🙏 Why the pay-it-forward approach is Nudge's core feature and competitive advantage.
With her background as an entrepreneur and the depth of customer research she brought into the Accelerator, we are confident Julie's got an idea that can thrive. And we're eager to turn it into a valuable, beautiful product together with her 🙌

Meet the Founder — Mohamed from VISXA
“The mentality here is different — you’re always looking to not waste a minute, focusing, understanding the plan — what’s the next step? And always happy to help, which I find much more interesting. It’s like building a win-win situation." – Mohamed Abosbanab, Founder of VISXA
This is the first of a series of discussions with our founders in Batch One of the Paralect Accelerator 🤝
Right now, they're going through the business discovery and design phase with our teams to get a clear view of how their idea will transform into a product this summer 🚀
Find out:
💡 Why Mohamed wants to transform legal services for travelers, nomads and immigrants?
🤔 What challenges he's faced in pivoting from lawyer to founder?
👉 And how his vision of VISXA is taking shape with us in Phase 1 💪
Enjoy, we'll be back with more founder interviews soon!

Ship it and Sip it — Startup Scouting with Margo Vorikhova
Welcome to episode 5 of Ship it and Sip it 🚀
This week, John sat down with Margo to have a look at finding new ideas, making connections with founders around the world and the importance of an inclusive workspace for us at Paralect.
Thanks for watching and have a lovely weekend ☀️

Product Discovery and Design with Victoriya Antonovich
Ever wonder what goes on 'behind the scenes' in the design dept of those cool tech startups 🤔
Who are these artsy folks in black t-shirts?
John invited Paralect's Head of Design Victoriya Antonovich to Ship it and Sip it to dig into product design and our approach to beautiful, intuitive solutions 💡
They focused on the early stages of product discovery, the tools we use to turn ideas into mockups and clickable prototypes, and how our design team supports each other despite being on different product teams 👍
Enjoy the show 🍻
Want to know more about our design process? Check out paralect.com/design to learn more.