For the Love of Marketing
By Simon Kingsnorth
This podcast features Simon Kingsnorth, best selling author and CEO of a unique marketing agency with more than 20 years of experience in the field.
For the Love of MarketingOct 31, 2023
S3 Ep 4: Unlock the Future of Communication: Chatbots for Leads with Nathan Smith
Join me in the latest episode of For The Love of Marketing for an in-depth conversation on the dynamic world of chatbots and their transformative role in lead generation. In this full podcast episode, we sit down with chat expert, Nathan Smith, to unravel the secrets of optimizing chatbots for success. As chat becomes the primary channel of communication in 2023, discover why having a chat strategy is essential for businesses and organizations. Tune in now and stay ahead of the curve! 🎙️ Don’t forget to like and subscribe! #Chatbots #LeadGeneration #PodcastInsights
S3 Ep 3: Ai in Video Marketing with John Mouratis | For The Love of Marketing #podcast
Join us in a deep dive into the future of marketing with our special guest, John Mouratis!
In this engaging podcast episode, we explore the game-changing world of AI in Video Marketing. Discover how AI is transforming the way businesses connect with their audience and create compelling video content.
Don't miss this insightful conversation that delves into the latest trends and strategies. Tune in now for expert insights that could revolutionize your marketing efforts!
#videomarketing #aivideo #ai #podcast
S3 Ep2: Future of Affiliate Marketing with Kevin Edwards | For The Love of Marketing #podcast
Ever wondered what Affiliate Marketing really is? In this podcast episode, we unravel the complexities and potential of this dynamic field and where it's headed. Dive deep into the Future of Affiliate Marketing with Kevin Edwards and me! Listen to the full episode for an in-depth discussion on the evolution of affiliate marketing and how it's all about performance-based results. 🎧 Don't miss out on this insightful conversation. Link in bio to the full podcast episode!
S3 Ep1: The power of FOMO with May King Tsang | For The Love of Marketing #podcast
Welcome back to FTLM, Season 3 is officially LIVE with a phenomenal first episode with the OG FOMO creator May King! Listen to this episode and get going about the exciting world of FOMO - what it is and how to leverage it for your business. Thanks for joining us, and we hope you enjoy the show! #fomo #jomo #podcast #marketingpodcast
S2 Ep17: Robert Cooper - Running Google Ads That Convert
🎙️ Tune in to the latest episode of For the Love of Marketing, as we dive into the world of running Google Ads that convert like crazy! 💰 Our special guest, Robert Cooper, Founder at PlusROI Online Marketing Inc & What Works Marketing Inc, is a true maestro when it comes to focused Google Ads and paid advertising. 🔥 In this power-packed episode, Robert shares his invaluable insights and strategies to create Google Ads campaigns that drive real results. From targeting the right audience to crafting compelling ad copy, you'll learn the secrets behind skyrocketing conversion rates and boosting your ROI. 💡 Whether you're a seasoned marketer or a business owner looking to supercharge your online presence, this episode is a goldmine of actionable tips and tricks. Don't miss out on this opportunity to level up your Google Ads game with expert advice from Robert Cooper himself!
S2 E16: Sarah Clarke - Power of Psychology in Advertising
Step into the captivating world of advertising psychology in our latest podcast episode, featuring Sarah Clarke, a brilliant strategist and the Strategy Director at UM. Join us as we unravel the secrets behind leveraging psychology in marketing and discover how it influences every aspect of the field. From consumer behavior to persuasive messaging, this conversation is a treasure trove of insights that will revolutionize your advertising strategies. Don't miss out on this enlightening episode that explores the intersection of psychology and marketing.
S2 E15: Gabriel Hughes - Attribution Modeling & Analytics
Welcome to an eye-opening episode of our podcast, where we dive deep into the world of attribution modeling, marketing analytics, and the ever-evolving landscape of data-driven insights.🎉 Our guest, Gabriel Hughes, a seasoned attribution expert with over 30 years of experience and a PhD in the field, takes us on a captivating journey of understanding the power and implications of attribution modeling. We also explore the impact of changes to cookies and analytics platforms, including the revolutionary GA4. Tune in to gain valuable insights, industry expertise, and actionable strategies to elevate your marketing game.
S2 E14: Olly Hudson - Mastering TikTok
Welcome to the ultimate TikTok masterclass! 🎉 In this captivating podcast episode, join me and renowned TikTok expert Olly Hudson as we unravel the secrets to skyrocketing your presence on the world's hottest social media platform. 🚀 From decoding viral trends to optimizing your content strategy, we leave no stone unturned in our quest to help you master TikTok like a pro. 🎯🔥
S2 E13: Clair Heaviside - Brand Guidelines and Personal Branding
In this episode, I am back with Clair Heaviside, Co-Founder & Creative Director of Serotonin.🎙️ Clair shares her insights on the importance of brand guidelines and personal branding, and how they can help your business grow. She also offers advice on how to create a strong brand identity and maintain it over time. If you're looking to improve your brand visibility and create a strong personal brand, then this episode of the For The Love of Marketing podcast is worth listening to! Thanks for joining us, and we hope you enjoy the show! #branding #brandstrategy #brandbuilding #podcast #marketingpodcast
S2 E12: Kate Cox - AI in marketing | For The Love of Marketing Podcast
In this episode of the For The Love of Marketing podcast, I speak with marketing expert Kate Cox, who's the Chief Marketing Officer at Brightbid. Kate discusses the benefits of AI in marketing, and shares some of her best practices. If you're interested in AI in marketing, or just want to learn more about Kate Cox, then this episode is for you! In this interview, Kate shares her insights and experiences in marketing, and discusses the benefits of AI in marketing. Tune in to hear what she has to say!
S2 E11: Progress Oberika - Marketing to Gen Z | For The Love of Marketing Podcast
In this episode of "For the love of marketing podcast," we sit down with Progress Oberiko, content creator focused on self-development and social issues. We delve into the world of Gen Z, exploring their unique mindset, values, and behaviors, and discuss how brands can effectively market to this important demographic. We also look at some challenges and advice for international students. From social media trends to emerging technologies, we covered a lot and Progress has some great advice for students and brands alike.
S2 E10: Mucahit Mihci - Mastering Email Marketing | For The Love of Marketing Podcast
In this episode of the For the Love of Marketing podcast, I’m chatting with Mucahit Mihci, an email marketing expert and direct response marketer. In this episode, we discuss email marketing automation, basics of email marketing, and how email marketing can help your business grow. Tune in to learn more about email marketing and how it can help your business!
S2 E9: Clair Heaviside - Brand strategy | For The Love of Marketing Podcast
In this episode, I unlock the secrets of brand strategy with Clair Heaviside, Co-Founder & Creative Director of Serotonin. From the basics of defining your brand to aligning it with your business strategy, we cover it all. 🎙️ Thanks for joining us, and we hope you enjoy the show! #branding #brandstrategy #brandbuilding #podcast #marketingpodcast
S2 E8: Michelle Louw - Social selling | For The Love of Marketing Podcast
In this episode, social selling expert Michelle Louw talks about how to sell using social media. She covers different social media platforms, how to use them for selling, and tips for increasing sales. If you're looking to learn more about social selling, then this episode is for you! Michelle Louw is a leading authority on social selling, and she shares her tips and tricks in this episode. If you're interested in selling using social media, then this is a great episode to watch! Thanks for joining us, and we hope you enjoy the show! #socialselling #socialmedia #socialmediaexpert #podcast #marketingpodcast
S2 E7: Lauren Erasmus - Mastering LinkedIn Selling
In this episode of the "For The Love of Marketing" podcast, I chat with Lauren Erasmus, a LinkedIn Advocate who helps small businesses get the most out of LinkedIn.
In this episode, Lauren discusses how LinkedIn can be used to drive leads and sales for small businesses. She also shares some tips for building your LinkedIn profile and promoting your business on LinkedIn. If you're interested in learning more about using LinkedIn to drive leads and sales, then this episode is for you!
S2 E6: Matt Cross - Discovering & Optimising Customer Journey | For The Love of Marketing Podcast
In this episode of "For The Love of Marketing" Podcast, I interview Matt Cross. Matt looks after Growth Marketing at Knotch and helps businesses discover and optimise their customer journeys.
In this episode, we discuss the importance of customer journey discovery and how to optimise it for your business. We also discuss the importance of customer feedback and how to use it to improve your business.
If you're interested in learning more about customer journey and how to leverage it for your business, be sure to listen to this episode! It's packed with valuable information that will help you improve your overall marketing strategies.
Thanks for joining us, and we hope you enjoy the show!
S2 E5: Matt Essam - How to Grow a Services Business Effectively
In this episode, I talk with Matt Essam, founder of the Creative Life, a fantastic business that helps creative agencies to ultimately deliver growth and stay free from the day to day grind of their business so they can focus their time more on the creative side.
In this episode, Matt shares his insights on how to build a successful services business and how to focus on the right things for massive business growth. If you're interested in starting or growing a services business, then this episode is definitely for you.
Matt and I shares some great insights on how to build a successful services business, and he offers some great tips for marketing your business.
S2 E4: Jon Mowat - How to Build a Successful Video Strategy | For The Love of Marketing Podcast
In this 4th episode of Season 2 of For The Love of Marketing #podcast, I am back once again with Jon Mowat, a specialist video marketer.
In this episode, Jon and I discuss how to build a successful video strategy. Video marketing is one of the most powerful ways to reach your target market and grow your business. In this episode, Jon Mowat shares how to build a successful video strategy.
This episode will teach you everything you need to know about building a successful video marketing strategy and reaching your target market.
Thanks for joining us, and we hope you enjoy the show!
S2 Ep3: Neal Veglio - All Things Podcasting | For The Love of Marketing #podcast
In this episode, we're talking all things podcasting with Neal Veglio, aka Podknows Neal.
We cover topics like how to start a podcast, how to script your episodes, how to market your podcast, and much more! If you're looking to start a podcast, or already have one, then this is the episode for you!
Tune in to learn everything you need to know to get started in the world of podcasting, and start making your voice heard!
S2 Ep2: Jon Mowat - The Psychology of Video Marketing | For The Love of Marketing #podcast
In this 2nd episode of Season 2 of For The Love of Marketing #podcast, I sit down with Jon Mowat, a fantastic author, consultant and MD of Hurricane, a specialist video marketing agency.
Today, we are gonna dive into the psychology of video marketing, editing and how to create a compelling video that's gonna resonate with people.
If you're interested in video marketing, then this episode is for you! Tune in to find out everything you need to know about the art and science of video marketing. Thanks for listening!
S2 Ep1: Martin Calvert - International SEO | For The Love of Marketing #podcast
In this 1st episode of Season 2 of For The Love of Marketing #podcast, I sit down with Martin Calvert, the Marketing Director at ICS-digital and ICS-translate, to discuss his journey and expertise in International SEO.
With over 15 years of experience in the world of digital marketing, Martin has built a reputation as one of the industry’s top experts in Global SEO, Digital PR, Content & Translation. In this episode, Martin shares his insights on what is international SEO, and how to create a successful marketing strategy around the same.
If you're interested in becoming an international SEO expert, then this episode is for you! Tune in to find out everything you need to know about global SEO, and how to put it into practice in your own business. Thanks for listening!
Ep 20: Jeff Collins - AI and The Future of SEO
In this episode of For The Love of Marketing, I'm joined by Jeff Collins – an SEO expert who is the founder of SEO Study Spot and has been working with Purple since over 3 years. We discuss the future of SEO and how the ongoing content trends including AI will impact it.
Are you're looking for a fascinating and in-depth chat about AI and the future of SEO, then this episode is for you! Jeff and I discuss how internal linking and competitor research impacts SEO, and how you can best prepare for new changes going in the world of content. If you're interested in learning more about AI and the future of Search, then you won't want to miss this episode!
Grab My Books:
📕The Digital Marketing Handbook- https://amzn.to/3n77IsY
📘Digital Marketing Strategy- https://amzn.to/39GJYsU
💌 Visit my website- www.simonkingsnorth.com
Ep 19 Nicola May - Social Media Marketing & Selling
In this week's episode, we have Nicola May, who's written 16 bestselling romantic comedy novels and had a lot of success selling them via social media.
Listen to the full episode to understand how Nicola's years of marketing experience helped her gain huge success in selling, self publishing and promoting her books on social media.
Ep 18: Daniel Rowles - Digital Marketing Skills & Training
In this week's episode, we have Daniel Rowles, a digital marketing trainer, author and consultant.
Listen the full episode to understand which skills are needed to become a successful digital marketer in today's world. Daniel and I also discussed our views on how AI is transforming the digital marketing space.
Ep 17: Creative Copywriting with Konrad Sanders
In this week's episode, we have Konrad Sanders, a content strategist and CEO of The Creative Copywriter.📹
Listen to the full episode to understand the basics and advanced tips for writing the best marketing copy. Konrad also shares his wonderful 13 lens philosophy for copywriting.👓
Ep 16: Personal Branding with Sam Winsbury
In this week's episode, we have Sam G Winsbury, the Founder of Kurogo. Sam and his team are creating powerful personal brands for founders and CEOs .📹 Listen to the full episode to understand what exactly is personal branding and what are all the different approaches you can take to establish a strong personal brand in the current digital scenario.🤝🏻
Ep 15: Social Media Communities with Ashley Friedlein
In this week's episode, we have @AshleyFriedlein, the Founder of Guild, a platform for professional groups, networks and communities. Listen the full episode to understand the past, present and possible future of social media and the community trends.🤝🏻
Ep 14 Sustainable Marketing with Michelle Carvill
In this week's podcast, we have Michelle Carvill, a strategic and sustainable marketer, author and trainer. She also runs a beautiful podcast- Can Marketing Save the Planet. Listen to the full episode and understand what is sustainable marketing, why is it important and why should you get started on the journey now!
Ep 13: Sustainable Website Design with Carl Hewitt
In this week's podcast, we have Carl Hewitt, a paid media & web development expert who's the CEO & Co-Founder at Hewitt Matthews. Carl shares his views and strategies on how to create sustainable website design. Listen to the full episode on YouTube or any of your favorite podcast apps to know the tactics behind both the frontend and backend of website design and development!
Ep 12: The changing face of PR
Public relations has changed a lot over the last 20 years. From the impact of SEO to the use of social media to build journalist relations there is a lot to consider. This week Simon interviews Devon Perry - CEO of Segel Associates, a full service PR and social media agency on what is modern PR, how to focus your efforts and how to deal with a crisis.
Ep 11: Social Selling- Techniques to Influence Buyers and Changemakers
This week's podcast has a special guest Tim Hughes, and he talks about the art of social selling. Tune in to listen to his definitive techniques to influence buyers and changemakers.
Ep 10: Authority and How to Grow a B2B Business through Social Media
Tune in as Oliver Duffy-Lee gives away his secret to maintaining authority online and his guide to growing a B2B business through social media.
Ep 9: How to Market Content?
Content is all the rage these days. When everybody is creating content how does one stand out? What are the ethics of creating content? Is originality a thing anymore? Where are we going with short-form content? In this week's podcast, Simon answers all your content related queries. Tune in to know how you can dominate the digital space with your content.
Ep 8: Marketing in Recession
This week's topic is every marketer’s most dreaded word – RECESSION. During an economic downturn, companies have the tendency to cut off the marketing team’s budget or get rid of them altogether. As marketers, it can be difficult to navigate a situation like this where people suggest that marketing is not important for businesses. Here is your personal guide on how to survive a recession.
Ep 7: Metaverse of Madness
Metaverse has been a hot topic of discussion for a very long time. Seemingly, it will have a big impact on the marketing industry. How do marketers prepare for such a change? Tune into this week's podcast to get an insight into this Metaverse that is apparently going to change the digital world.
Ep 6: A Career in Digital Marketing
A career in digital marketing seems very lucrative. Therefore in this week’s episode, we talk about how to build a successful career in digital marketing from scratch.
Ep 5: Are You Rainbow Washing?
In honor of LGBTQIA+ pride month, businesses awash their logos in rainbow hues every June. It can be challenging to determine whether a company is participating in the discourse merely for show or whether they are actually committed to the cause. In this week's episode, we chat about cause-driven authentic marketing and how we can make an impact.
Ep 4: Marketing Trends in 2022
The pandemic, war, and economic crisis have made this world unstable. To stay ahead Marketers need to adapt quickly to key trends to maximize their budgets and drive performance. In this week’s podcast, we talk about metaverse, influencers, EAT, and trends that you need to be prepared for.
Ep 3: The Two Brains of a Marketer
In this week's podcast, we have a serious discussion on social media and its effect on mental health as a marketer. We also, talk about the theory of left brain and right brain marketing.
Ep 2: Content Does not Last Forever
In this week's podcast, we talk about content pruning, the benefits of doing it regularly and how best to approach it. We also take a moment to recognize the mothers in marketing.
Ep 1: Twitter in The Reign Of Elon Musk
A few days ago, Elon Musk purchased his favorite social media app Twitter for a mere $44 billion. Probably, it was just another Tuesday for him, but the internet had a field day (more like a month) with it.
Even though the deal has hit a roadblock since then, it will still affect the scope of marketing on Twitter. Tune in to understand how marketers can prepare themselves for this change.