The Conference Room with Simon Lader
By Simon Lader
Hear from business growth experts in sales, marketing, investment, hiring, HR, product design and much much more.
I'm Simon Lader. Welcome to The Conference Room.
The Conference Room with Simon LaderMar 20, 2023
Ep. 107 - "Starting, Scaling, Exiting - the Story of the Serial CEO" with Tom Reilly
In this episode we welcome serial investor, CEO and board member Tom Reilly who shares his insight into business growth, leadership and the role of a CEO.
KEY TAKEAWAYS FROM THIS EPISODE
What is the role of a CEO? The Three Essential Ingredients to Scaling a Business How to lead leaders The Story of a Ten Figure ExitTHIS WEEK'S GUEST
Tom Reilly has a thirty year career forming, leading, scaling and advising high-growth enterprise software and cybersecurity vendors. After an early career with IBM and running sales in the 90s for Lotus and BroadQuest, he became CEO of Trigeo, which was sold to IBM in 2004, and then became President and CEO of ArcSight, which he scaled globally, took through an IPO and exited to HP for over $1.5Bn and then CEO of Cloudera which he IPO'd with a $3Bn valuation and a $5.2Bn merger with HortonWorks. He has served on the boards of companies such as ELoqua, Jive Software, Trusona, Incorta, Datastax and Anomali, and served as the Chair of the Economic Development and Advisory Committee for the City of Sausalito.
Tom is proud to support the work of Cybermindz.org, for more information about their incredible work in mental health within the cybersecurity community, please visit https://cybermindz.org/
YOUR HOST
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.
Get to know more about Simon at:
Website: https://simonlader.com/
Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader
The Conference Room is available on
Spotify, Apple Podcasts, Amazon Music iHeartRadio
And everywhere else you listen to podcasts!
Ep. 106 - Building a Tech Startup From the Ground Up with Laura Bell Main
In this week's episode we welcome Laura Bell Main, CEO of application security vendor SafeStack to discuss her experience of being a company founder, pivoting from services to software and building her initial team.
KEY TAKEAWAYS FROM THIS EPISODE
Pivoting from services to software - the why and the how How to find your key initial hires How to hire when face to face interviewing isn't an option How to recognize hiring mistakes and damage limitation What driving stick can teach you about growing a businessTODAY'S GUEST
Laura Bell Main is the CEO of cybersecurity vendor SafeStack. Born and raised in the UK, she moved to New Zealand in 2011 and specializes in securing some of the world’s fastest-growing organizations, having brought her application security vendor Safestack to clients in over 65 countries. She has over twenty years of experience in software development and information security. and it is her mission and passion to bring security into organizations of every shape and size.
To find out more about SafeStack, visit www.safestack.io
To connect with Laura, find her on LinkedIn
YOUR HOST
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.
Get to know more about Simon at:
Website: https://simonlader.com/
Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader
The Conference Room is available on Spotify, Apple Podcasts, Amazon Music, iHeartRadio and everywhere else you listen to podcasts!
Ep. 105 - Get Yourself Noticed! The Guerilla Secrets of PR that the Global Agencies Don't Want You To Know! with Brooke Young
This week we welcome international PR, publicity and branding consultant Brooke Young as she shares her story and winning strategies that will skyrocket your brand through the power of PR.
Key takeaways from this episode
PR - what it is and why you need it Good PR - how its done - and how not to spend a fortune on it Bad PR - yes, it really exsits and what to avoid The most powerful weapon in your arsenal... (hint, it's storytelling!)And much more!
THIS WEEK'S GUEST
Brooke Young is an international publicist, PR guru and branding consultant. She works with clients across the globe, and helps them create, develop, and promote powerful messages through heart-centered story-telling. She has formerly worked On-Air with FOX Sports, completed in the Miss America Organization, and volunteers as a Communication Liason for the first Prenatal Care Agency in West Africa. Brooke frequently works with children as a Professional Public Speaker and Children's Book Author, where she educates on Therapy Dogs and Volunteering.
Facebook: https://www.facebook.com/profile.php?id=100038225919096
Brooke's Group on Facebook: https://www.facebook.com/groups/468279070891549
Brooke Young is proud to support the work of Hindi's Libraries. To find out more, please visit https://www.hindislibraries.org/
YOUR HOST
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.
Get to know more about Simon at:
Website: https://simonlader.com/
Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader
The Conference Room is available on Spotify, Apple Podcasts, Amazon Music, iHeartRadio and everywhere else you listen to podcasts!
Ep. 104 - Leadership, Problem Solving and Innovation - the Scaling Secrets of the CEO with Yochai Corem
In this week's episode we welcome Yochai Corem, CEO of hyperscaling cybersecurity intelligence vendor Cyberint who shares his story, his strategy for leadership, company growth and the role of a CEO in a rapidly scaling company.
KEY TAKEAWAYS FROM THIS EPISODE:
How to manage without authority The importance of trusting your team Managing people whose job you've never done How to step in without undermining your teamThis Week's Guest - Yochai Corem
Yochai Corem is the CEO of cybersecurity vendor Cyberint. Formerly the VP EMEA of Cyberbit, he has spent his career growing and scaling innovative technology companies in areas such as web intelligence, cellular localization, cyber range technology and even founded the biggest Israeli tourism site Tiuli, which he took to a successful exit. He is a BSc. graduate of Tel Aviv University and gained his MBA at Reichman University.
LinkedIn: https://www.linkedin.com/in/yochaicorem/
Website: https://cyberint.com/
YOUR HOST
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.
Get to know more about Simon at:
Website: https://simonlader.com/
Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader
The Conference Room is available on
Spotify:
https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0
Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-conference-room-with-simon-lader/id1517671682
Amazon Music:
iHeartRadio
https://www.iheart.com/podcast/269-the-conference-room-with-s-102401058/
And everywhere else you listen to podcasts!
Ep. 103 - Sales Leadership from Inside a Hypergrowth Software Vendor with Uri Levy
Ep. 102 - Crowdfunding: What it is, Why it Could Be Right For Your Business, and How to Do It Successfully - with Dr. Letita Wright
In this week's episode we welcome the Queen of Crowdfunding, Dr. Letita Wright who shares her story and drops some incredible value, advice and strategies for successful crowdfunding rounds.
KEY TAKEAWAYS FROM THIS EPISODE:
What is crowdfunding and why it could be the best way for your business to raise money The steps to take for a successful crowdfunding round. The most common crowdfunding mistakes and how to avoid them How to pitch your opportunity to potential crowdfunding investorsTHIS WEEK'S GUEST
Dr. Letitia Wright is TV Producer, Crowdfunding specialist and Change Advocate. She is the Executive Producer and host of her nationally syndicated television show Wright Place Television, which she launched in 2000, and is now in its 23rd season. In 2016 she taught at Dallas Start Up Week, and Maui and Oahu Start Up Week and was part of the 2018 November faculty of the Excellerated Business Schools in Thailand. In 2018 she was honored by the All Ladies League and the Women’s Economic Forum in Holland, and became faculty of The Global Excellerated Business School™ for Entrepreneurs. She is regularly included on the list of the Top 100 Crowdfunding Experts and was invited to President Obama’s Global Entrepreneur Summit in the Summer 2016.
For more information, or to get in touch with Dr. Wright, check out:
LinkedIn: https://www.linkedin.com/in/drletitiawright/
YOUR HOST
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.
Get to know more about Simon at:
Website: https://simonlader.com/
Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader
Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0
Ep. 101 - The Startup Guide to Raising Money, Venture Capital, and Finding the Right Investors with Bob Ackerman
In this week's episode we welcome “CyberSecurity’s Money Man”, Bob Ackerman who shares his story, his strategy for business growth, scaling and his tips for raising investment funds for your startup.
KEY TAKEAWAYS FROM THIS EPISODE:
What makes a successful startup CEO. What to look for in a board member and investor. The relationship between a startup's leadership team and their investors The key elements an investor is (or should be!) looking for in a startup How to pitch your startup to the investment communityTHIS WEEK'S GUEST
Bob Ackerman is the founder and managing director of venture capitalists Allegis Cyber. He has over 23 years of VC experience, backing successful exits including Solera -who were acquired by Blue Coat, E8 Security who were acquired by VMWare, and IronPort Systems who were acquired by Cisco. Bob was the President and CEO of UniSoft Systems, a global leading UNIX Systems House, and in 1995 he founded InfoGear, who were the designers of the first touch screen cellphone, which he successfully sold to Cisco Systems for over $300M. He sits on the boards of several startup and early stage companies, such as CallSign, Dragos and Panaseer, and is an Adjunct Professor of the Haas Business School at UCB. Bob has been recognized as a Fortune 100 cybersecurity executive and also as one of “CyberSecurity’s Money Men”.
For more information, or to get in touch with Bob, check out:
LinkedIn: https://www.linkedin.com/in/bob-ackerman-a233336
Website: https://allegiscyber.com/
YOUR HOST
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.
Get to know more about Simon at:
Website: https://simonlader.com/
Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader
Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0
100th Special: Simon under the spotlight - Get a peak behind the scenes of The Conference Room & Viva Podcasts
Simon Lader helps business owners and podcasters make money from podcasting. If you are a business owner looking for high-quality leads or sales, or a podcaster looking to grow your audience and your earnings, Simon, and his company Viva Podcasts, can help you. He grew his own podcast "The Conference Room" from zero to the top 0.5% of all podcasts within two years, earning six figures from it in its second year, and now helps podcasters, entrepreneurs and business owners - with and without podcasts - unleash the power of podcasting to grow their revenues and earnings.
To celebrate the 100th Episode of The Conference Room, Simon would like to offer you his incredible guide 'Podcast Powerups' - featuring some of Viva Podcasts' very best money making and audience building strategies that you can put into practice and see the impact right away, and its only available here: www.vivapodcasts.com/podcastpowerups
YOUR GUEST HOST
Our Guest Host, Howard Riell has had a distinguished forty plus year in journalism, in print, radio and online. His long-running radio show The Riell Truth has garnered raving fans and accolades around the globe and his writings have been featured in some of the world's most distinguished publications. We are honored to have him guest host this landmark episode.
Podcast: theconferenceroompodcast.com
Website: simonlader.com/
Blog: blog.salisi.com
Twitter: twitter.com/simonlader
LinkedIn: www.linkedin.com/in/headhuntersimonlader
Spotify: open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0
Ep. 99 - Tackling Trauma & Burnout in Cybersecurity Teams with Peter Coroneos
Peter Coroneos is an internationally recognized authority on cyber policy, an Internet industry leader, author, activist, and policy innovator. He is a former head of Australia’s Internet Industry Association (1997-2011) where he led the development of icode, an industry-wide botnet mitigation program that - within four months - reached 92% of the Australian population and was later adopted by the US telecommunications industry for the benefit of an estimated 276 million users. As IIA head, he helped steer Australia’s copyright, privacy, child safety, critical infrastructure protection, and cybercrime policies. On two occasions he was invited to the White House to brief Obama's Administration cybersecurity leadership. In 2022, Peter founded Cybermindz.org, a non-profit dedicated to bringing scalable, evidence-based mental health support to embattled cyber teams.
YOUR HOST
Simon Lader hosts The Conference Room Podcast, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at:
Podcast: theconferenceroompodcast.com
Website: simonlader.com/
Blog: blog.salisi.com
Twitter: twitter.com/simonlader
LinkedIn: www.linkedin.com/in/headhuntersimonlader
Spotify: open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0
Ep. 98 - How to Build a High Yield Membership Program from a Low Ticket Offer with Liz Wilcox
In this week’s episode, we welcome back Liz Wilcox as she shares her story from starting an RV blog to developing a lucrative membership in email marketing which makes her six figures from a $9 monthly subscription!
KEY TAKEAWAYS FROM THIS EPISODE:
How to set up a membership.
Why memberships work.
Show that you are invested in your content and share in a relatable way.
How to scale your membership subscribers.
The step-by-step process of growing and scaling your membership
Add value to your audience but also sell as much as feels comfortable for you.
THIS WEEK'S GUEST
Liz Wilcox, has built the most incredible source of income from her $9 membership. She has dedicated her second passion (90s pop culture trivia being her first) to serving online business owners, bloggers, and freelancers to utilize the magic that is email marketing.
Originally a travel blogger, she has written a success story for herself on her membership that hit over 1000 users in 1 year, and in March 2022 she did a launch which brought in $48K in a single week.
She came onto the Conference Room earlier in the year (check out Episode 94 - its awesome!) to talk about her secret to successful email marketing campaigns, and we're delighted that she's come back to talk to us about how she built such a successful membership program.
For more information, or to get in touch with Liz, check out:
LinkedIn: https://www.linkedin.com/in/liz-wilcox-58740b1b0/
Website: www.lizwilcox.com
YOUR HOST
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.
Get to know more about Simon at:
Website: https://simonlader.com/
Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader
Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0
Episode 97 - Sales Leadership for Startups with Noam Segev
THIS WEEK'S GUEST
Noam is the VP of Global Sales of IoT Security Vendor Shield IoT. He is an international sales leader in the Cybersecurity sector, with a proven track record of growing early-stage tech ventures from zero revenue into multi-million dollar unicorns. With over 20 years of experience in evangelizing new technologies, Noam specializes in developing international sales channels and leading diversified sales teams through EMEA, APAC, and the Americas. Prior to Shield-IoT, Noam held sales leadership roles in Pentera Security and Comsec Group.
YOUR HOST
Simon Lader hosts The Conference Room Podcast, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at:
Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0Episode 96 - How to Control your Finances and not have them Control You with Charlotte Pridmore
THIS WEEK'S GUEST
Charlotte Pridmore is a success coach who helps her clients shift their financial identities. She transformed herself from being a single mom on benefits to growing her own GBP1.5M business within three years. After a lifetime of challenge in the area of money, she is passionate about helping emerging entrepreneurs shift their internal financial identity leaving them free to experience the life they desire without reverting back to old habits! She has made every mistake in the book and is living proof that it's possible to go from "I'm terrible with money" to "I'm great with money".
YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at:
Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0
Episode 95 - Clients, Customers and Employees... The secret to relationship development with Arik Kasha
This week we welcome Arik Kasha, VP EMEA of Seraphic Security to talk about his strategy and philosophy to successfully growing and scaling startups - and it's all about relationships. Arik Kasha is the VP Sales EMEA of Israeli cybersecurity vendor Seraphic Security. He is a graduate of The College of Management Academic Studies and began his sales career with Aladdin Knowledge Systems, now part of SafeNet, where he spent ten years. After running the EMEA sales team at AlgoSec, he joined ObserveIT who were acquired by ProofPoint for $225m (ProofPoint were then acquired by Toma Bravo for $12.3Bn) and after almost ten years with them joined Seraphic Security where he has responsibility for scaling the European revenues.
LINKEDIN: https://www.linkedin.com/in/kasha Website: www.seraphicsecurity.comYOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams. Get to know more about Simon at:
Podcast: https://theconferenceroompodcast.com Website: https://simonlader.com/ Blog: blog.salisi.com Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0
Episode 94 - How to build your business with email...the easy way! By Liz Wilcox
In this week’s episode, we welcome Liz Wilcox, an Email Marketing Specialist, as she shares her story from starting an RV blog to developing a lucrative profession in email marketing, which made up to 7,000 in a month!
KEY TAKEAWAYS FROM THIS EPISODE:
Start email marketing even with simple ideas. A fresher way to do email marketing that yields better results. Show that you are invested in your content and share in a relatable way. How to scale email list membership. The step-by-step process of the Email Staircase Strategy: Follower, Friend, Customer Share your vision in that first email, it builds relationships. Add value to your audience but also sell as much as feels comfortable for you.THIS WEEK'S GUEST
Liz has dedicated her second passion, the nineties pop culture trivia, to being the first to serve online business owners, bloggers, and freelancers. When she found the lucrative magic that is online email marketing. She said, bye bye bye.
That's an NSYNC pump and it's intended to solve her blog in order to teach online entrepreneurs how to see the same. Since then, she's written a success story of her own on a $9 membership that hits over a thousand users in a single year. And in March 2022, she did a launch, which brought in over $48,000 in a single day.
Lipsky is super simple with a progress-over-perfection approach, which allows the clients to write meaningful newsletters in under 20 minutes and still ensure immediate engagement, long-term customer loyalty, and opportunities to monetize. And I'm delighted that Liz has found time and believe me it was a struggle for her to find the time to come in and talk to us here in the conference room.
For more information, or to get in touch with Liz, check out:
LinkedIn: https://www.linkedin.com/in/liz-wilcox-58740b1b0/
Website: www.lizwilcox.com
YOUR HOST
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.
Get to know more about Simon at:
Podcast: https://theconferenceroompodcast.com
Website: https://simonlader.com/
Blog: blog.salisi.com
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader
Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0
Episode 93 - How I Turned an Idea into a Multimillion Dollar SaaS Business with Chris Keeling
KEY TAKEAWAYS FROM THIS EPISODE:
How JobTrain was conceptualized
How to get a product to market
Challenges in launching and growing a business
How to win your first client
THIS WEEK'S GUEST
Chris Keeling is the founder and CEO of Jobtrain, the UK-based applicant tracking software vendor that supports mid to large organizations. He's based in Manchester, England, and Chris sat a successful career in HR and search.
Having senior positions with organizations such as Land Rover, becoming managing Director of Tourism Partners, one of Europe's leading search firms. And he was also runner-up in the Institute of Directors, Young Entrepreneur of the Year, and was named in the Top 40 under 40 by Northwest Insider Magazine.
Chris established job training in 2004 as a way to disrupt outdated recruitment processes, and it's now used by over 130 private and public sector organizations.
For more information, or to get in touch with Chris, check out:
LinkedIn: www.linkedin.com/in/erecruitment1/
Website: jobtrain.co.uk/
YOUR HOST
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.
Get to know more about Simon at:
Podcast: theconferenceroompodcast.com
Website: simonlader.com/
Blog: blog.salisi.com
Twitter: twitter.com/simonlader
LinkedIn: www.linkedin.com/in/headhuntersimonlader
Spotify: open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0
Episode 92 - Selling Through Storytelling with Michelle Kuei
In this week’s episode, we welcome Michelle Kuei, the founder of Elevate Life Coaching, as she shares her stories of love, courage, and connection to empower her audience to let go of the inner critic so they can make more of a significant impact.
KEY TAKEAWAYS FROM THIS EPISODE:
Inner criticism and how to let go of it. Comfort Zones and how to get out of them. The Power of Storytelling Common problems in the content marketing world.THIS WEEK'S GUEST
Michelle Kuei is an international speaker, certified visibility coach, content marketing strategist, and author. She was born in Taiwan, grew up in New York, and today lives in Los Angeles with a short head, orange tabby cat. Named Tobi in her book, Perfectly Normal, an immigrant story of Making It in America.
Michelle shares her stories of love, courage, and connection to empower her audience to let go of the inner critic so they can make more of a significant impact. As the founder of Elevate Life Coaching. Michelle mentors entrepreneurs to use the power of storytelling as their secret source in attracting and turning their passion for coaching into a more profitable business.
For more information, or to get in touch with Michelle, check out:
LinkedIn: https://www.linkedin.com/in/michellekuei/
Website: https://elevatelifecoaching.org/
Instagram: https://www.instagram.com/elevatelifecoach/?hl=en
YOUR HOST
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.
Get to know more about Simon at:
Podcast: https://theconferenceroompodcast.com
Website: https://simonlader.com/
Blog: blog.salisi.com
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader
Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0
Episode 91 - Developing Habits to Unlock Your Productivity with Julie DeLucca-Collins
In this week’s episode, we welcome the Founder and CEO of Go Confidently Services, Julie DeLucca-Collins, as she teaches us all about productivity in all phases of a business.
KEY TAKEAWAYS FROM THIS EPISODE:
What is a Chief Innovation Officer? How to prioritize tasks. Time blocking and how it helps you be more productive. Three distinct phases in business and the three different distinct programs for them. The opportunity cost of not delegating. Three tips to be successful in productivity.THIS WEEK'S GUEST
Julie DeLucca-Collins is the Founder and CEO of Go Confidently Services, the host of the popular Casa DeConfidence Podcast®, and her weekly Radio Show, Confident You which is featured on 360 Talk Radio, a global talk radio network. Julie is a Former C-Suite Executive, including being National Director of School Services at Huntington Learning Centers and Chief Innovation Officer at a leading New York-based education company. She is an advocate for women of Color and is passionate about Policy-Making, Higher Education, and entrepreneurship.
For more information, or to get in touch with Scott, check out:
LinkedIn: https://www.linkedin.com/in/goconfidentlyjulie/
Website: https://www.goconfidentlycoaching.com/
YOUR HOST
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.
Get to know more about Simon at:
Podcast: https://theconferenceroompodcast.com
Website: https://simonlader.com/
Blog: blog.salisi.com
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader
Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0
Episode 90 - Making a Huge Impact with Micro Content by Andy Larreategui
In this week’s episode, we welcome Andy Larreategui, the CEO of Hardpoint Media and a microcontent strategist, as he talks about microcontent and how this trend is shaping social media.
KEY TAKEAWAYS FROM THIS EPISODE:
What is Micro Content? How to start splitting content into micro contents. The Three Pillars of Micro Content Tips for people who aren't necessarily comfortable being on camera. Top 3 tips to be successful in implementing micro-content.THIS WEEK'S GUEST
Andy Larreategui is the CEO of Hardpoint Media and a microcontent strategist. He helps his clients identify ways to leverage micro content and use social channels to grow their brand and their business. He has a passion for creativity and the great outdoors, and as a creative junkie at heart, he has a mission to help at least one thousand entrepreneurs in the next year go viral by utilizing microcontent as a cornerstone in their broader marketing strategy and by leveraging proven SOPs that increased reach and scale client conversions.
For more information, or to get in touch with Andy, check out:
LinkedIn: https://www.linkedin.com/in/andylarreategui93/
Website: https://www.hardpointmedia.us/?fbclid=IwAR0PxaA2T_2dAcFk2-pHJakHXXxegAEANDKNDOPPFcV5ERwPQ1FFow0ji2g
Tiktok: https://www.tiktok.com/@andy_vi3ws/video/7016150720147754245
YOUR HOST
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.
Get to know more about Simon at:
Podcast: https://theconferenceroompodcast.com
Website: https://simonlader.com/
Blog: blog.salisi.com
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader
Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0
Episode 89 - Coordinating Chaos: The Life of a Chief Strategy Officer with Andrew Barnett
In this week’s episode, we welcome the Chief Strategy Officer for Cymulate, Andrew Barnett, as he explains the life of a Chief Strategy Officer, and how his role provides the glue to that holds the enterprise together!
KEY TAKEAWAYS FROM THIS EPISODE:
• What a Chief Strategy Officer is.
• How to develop your career with the goal of being a Chief Strategy Officer.
• What technology alliance is, and how 1+1 can equal 3.
• Background of Cymulate.
• How to determine if a strategic alliance is worth developing.
• Why breach and attack simulation solutions are now shifting from being a nice-to-have to a must-have.
• What tools, techniques, and strategies to deploy to be able to determine how to prioritize conflicting priorities in your business.
THIS WEEK'S GUEST
Andrew Barnett is the Chief Strategy Officer for Cymulate. A graduate of SMU, he's an IT Security professional with a passion for technology, data analytics and business process improvement. He has over twenty years of experience helping organizations mitigate risk from emerging threats through the use of Cloud Computing frameworks and most recently the Mitre attack framework and in implementing effective Leadership programs in support of enterprise strategies and objectives.
For more information, or to get in touch with Andrew, check out:
LinkedIn: https://www.linkedin.com/in/andrewbarnett1/
Company Website: https://cymulate.com/
YOUR HOST
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.
Get to know more about Simon at:
Podcast: https://theconferenceroompodcast.com
Website: https://simonlader.com/
Blog: blog.salisi.com
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader
Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0
Episode 88 - Increase Your Email Deliverability with Scott Hartley
In this week’s episode, we welcome a Serial entrepreneur and founder of MasterPlan4Success, Scott Hartley, as he teaches us all about email deliverability and how improving it will make your marketing yield more results.
KEY TAKEAWAYS FROM THIS EPISODE:
• Common problems with email deliverability.
• Causes of problems with email deliverability.
• How to improve email deliverability.
• How the Big 3 (Microsoft, Google, and Yahoo) measure email engagement and how it affects email deliverability.
• Email Marketing is always changing.
• Benefits of sending targeted emails to what people are interested
THIS WEEK'S GUEST
Serial entrepreneur and founder of MasterPlan4Success, Scott Hartley built his first company into a multi-six-figure business from scratch. Taking his knowledge and experience, in 2017, Scott decided to help other small business owners by helping them with marketing strategies, systems, and automation and - in particular, optimizing their email deliverability to maximize their profits. He has helped a wide variety of clients, including attorneys, IT consultants, financial advisors, psychologists, community organizations and even bakers, and many others to make more money and win and keep more customers. Scott has shared the virtual stage with experts like Grant Cardone, Loral Langemeier, Kim Walsh Phillips, David Milton, and many more.
For more information, or to get in touch with Scott, check out:
LinkedIn: https://www.linkedin.com/in/scottahartley/
Book Website: https://hittheinboxbook.com/
Website: https://masterplan4success.com/
YOUR HOST
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.
Get to know more about Simon at:
Podcast: https://theconferenceroompodcast.com
Website: https://simonlader.com/
Blog: blog.salisi.com
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader
Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0
Episode 87 - No More Awkward Sales, thanks to Conversational Sales Flow with Ryleigh Klimenko
In this week’s episode, we welcome a highly sought-after business sales coach, Ryleigh Klimenko, as she teaches us high conversion heart-centered conversational sales methodologies.
KEY TAKEAWAYS FROM THIS EPISODE:
That deep understanding of what it takes to get people to make an actual buying decision. What people hate about sales. How to sell with integrity. The sales conversation sets the tone for your buyer's relationship with you.THIS WEEK'S GUEST
Ryleigh Klimenko is a highly sought-after business sales coach. She helps high-ticket ambitious coaches and service providers seamlessly scale their businesses without having to make awkward pitches. She teaches high conversion heart-centered conversational sales methodologies, and mentors her community of business owners, consultants, and sales representatives on exactly how to prospect using the power of social media.
Ryleigh's new and revised conversational sales flow transforms the way that her clients sell, with a focus on building confidence and breaking toxic practices. This revolutionary method is perfect for anyone who wants to drive more qualified appointments, generate more leads, close deals faster without cold calling - AND make a lot more money while doing it.
For more information, or to get in touch with Ryleigh , check out:
LinkedIn: https://www.linkedin.com/in/ryleigh-klimenko/
Website: https://www.m3coaches.com/
Facebook: https://www.facebook.com/groups/moneyflowmentors
Instagram: https://www.instagram.com/ryleighklimenko/
YOUR HOST
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.
Get to know more about Simon at:
Podcast: https://theconferenceroompodcast.com
Website: https://simonlader.com/
Blog: blog.salisi.com
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader
Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0
Episode 86 - Demystifying Your Marketing Strategy - its all in the numbers! with Guy Powell
In this week’s episode, Guy Powell, a video marketing strategist, shares how to make videos quick, simple, and impactful to scaling a business.
KEY TAKEAWAYS FROM THIS EPISODE:
Consistency of activity and consistency in tracking. How do customers end up buying from you How to know when to shift your marketing investment Consumer purchase behavior, consumer media consumption behavior, and consumer media response behavior Targeting your ads is a matter of cost.
THIS WEEK'S GUEST
Guy Powell, the founder of ProRelevant Marketing Solutions, works with medium and large companies that face the ongoing challenge of consistently scaling their sales and their profits. He works with marketing teams who generate revenues ranging from $100M to $1B+ and understands marketing, consumer purchase, and media consumption behavior. He helps businesses understand the new rules of marketing to survive and thrive in today's economic landscape, and helps them create systems to take their results to the next level. Guy is the author of "The Post-COVID Marketing Machine: Prepare Your Team to Win.
For more information, or to get in touch with Guy, check out:
LinkedIn: https://www.linkedin.com/in/guyrpowell/
Linktree: https://linktr.ee/prorelevant
Tiktok: https://www.tiktok.com/@guy.r.powell
Youtube: https://www.youtube.com/@MarketingROI
YOUR HOST
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.
Get to know more about Simon at:
Podcast: https://theconferenceroompodcast.com
Website: https://simonlader.com/
Blog: blog.salisi.com
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader
Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0
SPECIAL EPISODE – THE BEST OF “THE CONFERENCE ROOM” 2022
In this week’s episode, we'll be going back and revisiting some of the best pieces of advice that our guests gave in 2022
For more information or to get in touch with the guests, and to listen for the full episodes, check out:
Gordon Lawson
Full Podcast (episode 51):
https://open.spotify.com/episode/5DwKR7Q5IJsYFGii4MDk6C?si=d4Ea4HD9Sym_LqNTUaY74Q
Tammy Johnston
Full Podcast (episode 52):
https://open.spotify.com/episode/0341HglVqlLlgv0KwP7y6o?si=Lv3OhuWlQiaqQ6dmT-pyAw
Bob Kruse
Full Podcast (episode 53):
https://open.spotify.com/episode/7BK1GzuYk6GdifjrjnoloL?si=cy2ZMlBaQ8iiOaHmSdFNmA
Lynn Catalano
Full Podcast (episode 56):
https://open.spotify.com/episode/7BK1GzuYk6GdifjrjnoloL?si=cy2ZMlBaQ8iiOaHmSdFNmA
Chandler Walker
Full Podcast (episode 57):
https://open.spotify.com/episode/1p61aXKLW5Lsc62MFKYQA9?si=eXoFJMHjR7WxNC-PgBfRVw
Mariam Tsaturyan
Full Podcast (episode 59):
https://open.spotify.com/episode/4QxW5zodLvcAiVOYMKiyAW?si=woNdtltfSOO3GwQXpd2O8w
Phil Hughes
Full Podcast (episode 64):
https://open.spotify.com/episode/0dTv5Ix0ASKPIuRrY6XU9T?si=lAayqwKGSoOleVfzm8q7Yw
Aaron Ansari
Full Podcast (episode 65):
https://open.spotify.com/episode/4KuuVrHp5ptTuAXGBGDS7z?si=GXYH45SmS8mMjGy6JNXraA
Mark Strutner
Full Podcast (episode 66):
https://open.spotify.com/episode/0tF0aeQMNQRFcjAswEWzsS?si=I-HCUr9xQ9iwH77l9X0rmw
Paige Arnof-Fenn
Full Podcast (episode 72):
https://open.spotify.com/episode/3iQyeDwbyNvCh27lE2SJhj?si=Eo3AG1T9S3uVFdsc9zbBvA
Chenxi Wang
Full Podcast (episode 74):
https://open.spotify.com/episode/6hmqHcXhnrPACZskSH9VlQ?si=kio8L5bsRUq_sv453tJ_Zw
Kristin Spiers
Full Podcast (episode 78):
https://open.spotify.com/episode/3ygs5WY0b3gHcXS6s88W5s?si=aMfdedo0TK-kueXvk-SbYA
Gily Netzer
Full Podcast (episode 79):
https://open.spotify.com/episode/0WQ70h2oDo4wn3TAs9e8U9?si=91QCDUZOS_Se_U2cmLpjsg
Caleigh Bell
Full Podcast (episode 80):
https://open.spotify.com/episode/1vHW6C2Lo5UAVuw4VP0Vfl?si=uoDZliRgQgao2IXzcL8Dug
Ohad Mandelbaum
Full Podcast (episode 81):
https://open.spotify.com/episode/5zLe9tfxcWSL0H2mJCdkk3?si=JjdLWv0GTpmbvoaes-R48A
Karen Mendoza
Full Podcast (episode 82):
https://open.spotify.com/episode/7LFFTsr3dIFO4vSTaTBET5?si=0_cEh8l6Ru6W24gVzaweqQ
Chans Weber
Full Podcast (episode 83):
https://open.spotify.com/episode/7zyiNS6KbEzBZe3fcPBkGx?si=TxQvnwccRrqM5FKw2Aj5PQ
Dan Ellis
Full Podcast (episode 84):
https://open.spotify.com/episode/7bFhu7Mo2PwCIruZYSZBdy?si=DcJOVdaFTLWI-liL6bN-qA
Episode 85 - How To Use Video To Scale Your Lead Generation with India Brown
In this week’s episode, India Brown, a video marketing strategist, as she shares how to make videos quick, simple, and impactful to scaling a business.
KEY TAKEAWAYS FROM THIS EPISODE:
Pain points of Video Marketing. How important Authenticity is, in Video Marketing. Micro Content: what it is and how to leverage it to your advantage. The primary things that people need to create a good-quality video.THIS WEEK'S GUEST
India Brown is a Video Marketing Strategist and Visionary Mentor who partners with vision-driven entrepreneurs to create authentic video content to help them show up as an authority in their niche and grow their business.
As a millennial mom of 2 under 3- her mission is to make video quick, simple and impactful. Her clients consistently benefit from her actionable video marketing tips and strategies that they can use in scaling their businesses.
She lives in the Greater Philadelphia area with her husband and two daughters.
For more information, or to get in touch with India, check out:
LinkedIn: https://www.linkedin.com/in/theindiabrown/
Facebook: https://www.facebook.com/videobyindia
Website: https://indiabrown.co/
Instagram: https://www.instagram.com/videobyindia/
YOUR HOST
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.
Get to know more about Simon at:
Podcast: https://theconferenceroompodcast.com
Website: https://simonlader.com/
Blog: blog.salisi.com
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader
Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0
Episode 84 - The Key to Hiring The Right People To Scale Your Business with Dan Ellis
In this week’s episode, we have with us Dan Ellis, managing director of Townsend Search. He shares his secret to success in retained executive search firm that focuses on accounting and financial services recruitment.
KEY TAKEAWAYS FROM THIS EPISODE:
Contingency Model vs Retained Model: The advantages and disadvantages. The Broken Recruitment Process is wholly at the feet of contingency recruiters. The Value that a recruiter brings to both the Company and the Candidate.THIS WEEK'S GUEST
Dan Ellis is the Managing Director of Townsend Search, a retained executive search firm focusing on Accounting and financial recruitment. He joined Townsend Search Group in 2013 and brings deep business understanding informed by career experience in public accounting and consulting. Prior to joining Townsend Search Group, Dan was a senior professional with two regional public accounting firms, then joined the Transaction Services Team at Plante Moran and specialized in performing financial due diligence services for acquisitions by private equity funds. Dan has a business administration degree from Western Michigan University and is a registered CPA.
For more information, or to get in touch with Dan, check out:
LinkedIn: https://www.linkedin.com/in/danieltellis/
Website: https://townsendsearch.com/team/dan-ellis/
YOUR HOST
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.
Get to know more about Simon at:
Podcast: https://theconferenceroompodcast.com
Website: https://simonlader.com/
Blog: blog.salisi.com
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader
Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0
Episode 83 - The Secret to Scaling Your Digital Marketing Success with Chans Weber
In this week’s episode, Chans Weber of Agile & Co joins us as he shares how he turned his life around and built a $15,000 loan from his parents into a digital marketing agency that's closing in on eight figures.
KEY TAKEAWAYS FROM THIS EPISODE:
Good Sales Systems and Pain Points to Closing a Sales Loop How to do Agile Marketing Intent-Driven Marketing vs. Audience Driven Marketing How Grit is Important when you are doing MarketingTHIS WEEK'S GUEST
Chans Weber is a serial entrepreneur with over 15 years of experience in the marketing and advertising industries. He founded Agile & Co in St. Louis, Missouri in 2012. With his expertise in inbound marketing, Chans was able to turn his 483 credit score and a $15,000 loan from his parents into a digital marketing agency that is closing in on 8 figures in annual revenue.
Chans’ background in finance, marketing, and online technology has allowed for the success of Agile & Co’s data-driven marketing approach which sets them apart from competitors.
For more information, or to get in touch with Chans, check out:
LinkedIn: https://www.linkedin.com/in/chansweber/
Facebook: https://www.facebook.com/chans.weber
Website: https://cbweber.com/
Company Website: https://agileandco.com/
YOUR HOST
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.
Get to know more about Simon at:
Podcast: https://theconferenceroompodcast.com
Website: https://simonlader.com/
Blog: blog.salisi.com
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader
Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0
Episode 82 - Taking a Product from Idea to Launch with Karen Mendoza
In this week’s episode, Karen Mendoza of D-BOX Technologies joins us as she shares how working with prominent Japanese multinational video game company, Nintendo developed her ability to innovate consumer experiences.
KEY TAKEAWAYS FROM THIS EPISODE:
What is Haptics Technologies Challenges of Drawing Innovative Products from a Recognizable Brand vs an Unrecognizable Brand How to Bring Product Innovation to a Market in a Market that Seems Reluctant to Change Tips for Launching a Brand SuccessfullyTHIS WEEK'S GUEST
Karen Mendoza is the VP of Sales at D-BOX Technologies, the world leader in haptics and immersive motion technology. She is a graduate of UCLA and has an MBA from Pepperdine Graziado Business School. She serves as a Board Member at Legendary Shift LLC, a human connection company with a portfolio of brands like GameTruck Licensing and Bravous Esports to name a few. Prior to Legendary Shift, Karen spent a decade and a half at Nintendo, the global gaming giant, and helped launch several console and portable hardware systems, as well as hundreds of software games and accessories.
For more information, or to get in touch with Karen, check out:
LinkedIn: https://www.linkedin.com/in/connected2k/
Twitter: https://twitter.com/thekarenmendoza
Website: http://www.kollectivemindsagency.com/
YOUR HOST
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation by finding their ideal job and consulting with leading enterprise software and cybersecurity vendors to build highly effective teams.
Get to know more about Simon at:
Podcast: https://theconferenceroompodcast.com
Website: https://simonlader.com/
Blog: blog.salisi.com
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader
Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0
Episode 81 - Scaling a Multinational Startup in a Multicultural World with Ohad Mandelbaum
In this week’s episode, we welcome the Chief Revenue Officer of cybersecurity vendor Perimeter 81, Ohad Mandelbaum as he shares his secrets and strategies for growing start-ups into multi-million dollar companies
KEY TAKEAWAYS FROM THIS EPISODE:
Hallmarks that Startups need have a Robust go-to Market Strategy The Hypergrowth of Start-up Companies Strategies that you have developed to get technology from one country and be able to share it with the worldTHIS WEEK'S GUEST
Ohad Mandelbaum is the Chief Revenue Officer of cybersecurity software vendor Perimeter 81. He is a Bio Technology Engineering graduate of Ben Gurion University and received his International Executive MBA from the Kellogg School of Management. He has spent the last sixteen years building technology companies in areas such as medical diagnostics, laser treatments, and neurostimulation for the last three and a half years leading sales and revenue operations for cyber vendor Perimeter 81. He has worked in North America, Latin America, Africa, Europe, and the Middle East, and has overseen double and triple-digit growth for high-growth startups ranging from $1M to over $100M in revenue.
For more information, or to get in touch with Ohad, check out:
LinkedIn: https://www.linkedin.com/in/ohad-mandelbaum/
Facebook: https://www.facebook.com/ohad.mandelbaum
Website: https://www.perimeter81.com/
YOUR HOST
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.
Get to know more about Simon at:
Podcast: https://theconferenceroompodcast.com
Website: https://simonlader.com/
Blog: blog.salisi.com
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader
Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0
Episode 80 - Turn Your Passion into a Profitable Podcast with Caleigh Bell
In this week’s episode, we welcome, Caleigh Bell, the founder, and CEO of All Things Podcasting, as she talks about how to turn your passion into a profitable podcast.
KEY TAKEAWAYS FROM THIS EPISODE:
Business Advantages of Starting a Podcast How to Monetize a Podcast Key Strategies to Grow your Audience How to Map out your Intro, Outro, and TrailersTHIS WEEK'S GUEST
Caleigh Bell is the founder and CEO of All Things Podcasting, a podcast agency that provides business owners a 1 stop shop for all of their podcasting needs. They handle all aspects of podcasting- launches, monetization, production, management, promotion, guest management, pitching you to be a guest, and even repurposing your podcast into YouTube videos, blog posts, emails, and more social content than you can imagine!
We do all of the work and strategize so that our clients can focus on creating amazing content for their audience!
For more information, or to get in touch with Caleigh, check out:
LinkedIn: https://www.linkedin.com/in/caleigh-bell/
Mastermind Link: https://bit.ly/macromarketingmastermind
Facebook Group: facebook.com/groups/atpodcasting
Podcast guesting Free Mini-Course: https://allthingspodcasting.thrivecart.com/land-podcast-guest-spots-mini-course/
YOUR HOST
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.
Get to know more about Simon at:
Podcast: https://theconferenceroompodcast.com
Website: https://simonlader.com/
Blog: blog.salisi.com
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader
Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0
Episode 79 - The CMOs Guide to Building a Global Brand with Gily Netzer
In this week’s episode, we welcome the Chief Marketing Officer of cybersecurity vendor Perimeter 81, Gily Netzer as she shares some understandings of the world of public relations.
KEY TAKEAWAYS FROM THIS EPISODE:
B to H Relationships (Business to Human). The benefits of transitioning from working in big enormous companies to working with start-ups Business and Emotional drivers to get the whole customer setting.THIS WEEK'S GUEST
Gily Netzer is the Chief Marketing Officer of cybersecurity vendor Perimeter 81. She has almost twenty-five years of experience in international marketing and marketing leadership to the hi-tech and Cybersecurity space and is an authority in Building multinational teams, establishing new technology categories, forming a marketing machine, market leadership and influencer marketing to drive 50%+ of the business and consistent growth YoY. Her track record includes marketing leadership roles in startups such as Perimeter81, Cymulate, Illusive Networks (of Team8) and global brands, including Symantec, Sandisk, and Elbit. She is a passionate advocate for diversity and women in technology. She is a member of the Forbes Communication Council, a contributor to publications such as Forbes, Help Net Security, CyberSecurity Ventures, IT Toolbox, etc, and is also one of the few CMOs that can claim to have served in an F-15 squadron.
For more information, or to get in touch with Gily, check out:
LinkedIn: https://www.linkedin.com/in/gilynetzer
Facebook: https://www.facebook.com/gily.netzer
YOUR HOST
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cybersecurity vendors to build highly effective teams.
Get to know more about Simon at:
Podcast: https://theconferenceroompodcast.com
Website: https://simonlader.com/
Blog: blog.salisi.com
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader
Spotify: https://open.spotify.com/show/3dd0obQSM8cYRV0HCxiuF0
Episode 78 – Delivering the Right PR with Kristin Spiers
In this week’s episode, we welcome a PR strategist and consultant, Kristin Spiers as she shares some understandings in the world of public relations.
KEY TAKEAWAYS FROM THIS EPISODE:
Catalyst for the vision – what does it mean? What’s a newsworthy content? Top three tips to have successful PRTHIS WEEK'S GUEST
Kristin Spiers is an international PR-strategist and consultant who helps startups, small businesses and large corporations get featured in the media. Raised Norway, Kristin has an MA in media studies from the University of Oslo and started her career as a journalist and now has more than 15 years experience working in PR in both the corporate and small business worlds, and also spearheaded PR for a top international PR-agency. Now living in the UK, Kristin helps businesses of all sizes attract the attention of the right media to accelerate their marketing and business objectives.
For more information, or to get in touch with Kristin, check out:
LinkedIn: https://www.linkedin.com/in/kristineldnes/
Facebook: https://www.facebook.com/spierskristin
YOUR HOST
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and online coaching firm Salisi Academy. Since 1997, Simon has helped Senior Executives achieve Life Transformation through finding their ideal job and consulted with leading enterprise software and cy