
Inner Sircle
By Adam Brown

Inner SircleMay 23, 2023

YouTube Shorts and my current recs.
On this episode, I talk about YouTube Shorts and my current recs. I am a buyer and you should be too.

POV: Lemon8
On this episode, I provide an update POV on Lemon8

Rethinking DTC and your website in general
On this episode, I talk about rethinking DTC and your website in general

Once again advocating that you dont sleep on community management.
On this episode, I am once again advocating not to sleep on community management.

POV: You need lifestyle shoots at least 1x per year.
On this episode, I talk about why you need lifestyle shoots at least 1x per year.

If you know you need content, then make sure you stay committed to creating it CONSTANTLY.
On this episode I say:
If you know you need content, then make sure you stay committed to creating it CONSTANTLY.

Rant on the need for paid social.
On this episode, I do a little rant on the need for paid social

Rant on how to think about community management.
On this episode, I rant on how to think about community management.

Make sure you know what your goals are before making a call on your overall social media strategy!
On this episode, I implore brands to know what their goals are before making a call on their overall social media strategy! They differ based on the desired outcome AND/OR they have different manifestations at different touchpoints.

Rant about the need to support Retail
On this episode, I rant about the need to support Retail

Dont let data analysis ruin your social media efforts!
On this episode, I implore brans not to let data analysis ruin their social media efforts

Advocating for social media "surprise and delights"
On this episode I advocate for deploying more "social media surprise and delights:

Streamline your social media efforts and break down all silos!
On this episode, I advocate for brands to streamline their social media efforts and break down all silos!

POV: Facebook Reels.

Once again advocating for YouTube Shorts.
On this episode, I am once again advocating for YouTube Shorts. This is as a platform in general AND as a nice alternative solution to TikTok, should ie get banned.

TikTok Alternatives: Lemon8?
On this episode, I talk about TikTok Alternative: Lemon8

TikTok Alternatives: Triller?
On this episode, I talk about a TikTok Alternative: Triller

Pay attention to (and borrow from) other brands deploying similar tactics.
On this episode, I encourage brands to pay attention to (and borrow from) other brands deploying similar tactics.

Quick update on my POV on the (potential) TikTok ban
On this episode, I offer a quick update on my POV on the (potential) TikTok ban

So, you got on Retail shelves, now what?
On this episode, I talk about what happens after, you got on Retail shelves. Brands need to really have a plan in place for moving product off of those shelves and into people's carts.

Promoting - In App Boosting on Instagram
On this episode I talk about In App Boosting on Instagram

You need content of all types on social...
On this episode, I talk about how you need content of all types on social...

POV: You cant just turn off social media
On this episode, I talk about why you cant just turn off social media as a brand.

Social media and storytelling are not nice to haves, nor something you can or should just "turn off".
On this episode, I talk about how social media and storytelling are not nice to haves, nor something you can or should just "turn off".
