The Social Siren Podcast- Marketing Strategy, Productivity, and Business Growth
By Jess Riedy
The Social Siren Podcast- Marketing Strategy, Productivity, and Business GrowthFeb 28, 2023
24: Shine Online: The Power of Personal Branding Photography
Stephanie Blue, is a leading personal branding photographer based in San Diego. She works with clients on their brand identity and design as well as guides them as a visual strategy mentor. She helps her clients shine online!
Stephanie got her first camera when she was 10 and never looked back. In 2009, she began specializing in branding photography as her full-time job.
Branding photography primarily conveys your energy to your audience through visual communication. People get confused by messaging that is inconsistent and are likely to feel less connected to your company or product. A cohesive marketing image tells your customers that you’re there for the long haul and it adds polish to your brand.
How should small business owners start? What role do colors and body language play? Listen in to learn how your business can have a greater reach and connect with an audience that shares your company’s core values.
Linktree: Stefanie Blue
23: Six Tips for Setting Goals You will ACTUALLY Achieve!
January is here and for many of us, that means setting goals. Whether you're looking to make big changes in your personal or professional life, or just trying to stay focused on smaller day-to-day tasks, goal setting is a great way to help keep yourself organized and motivated.
This podcast episode discusses tips for setting and achieving goals. It begins by talking about the importance of sharing your goals with someone you admire and respect, as well as finding an accountability group for support and motivation.
Get ready to be inspired and motivated to reach those goals in 2023! Tune in to this podcast episode and learn how to set achievable goals and the steps you need to take to make sure they become reality. With the help of others and some self-discipline, you'll be well on your way to smashing your 2023 goals!
For further reading on making your goals happen:
22: Designing Your Success: Tips & Strategies from Design Educator Lauren Felter
As a business owner, have you ever struggled to create a professional brand image while keeping within your budget? Our guest today is design educator Lauren Felter, who has an inspiring story and valuable tips on how to achieve just that. Through her own experience, she knows that many entrepreneurs lack the design skills needed to make their business stand out. That's why Lauren decided to become the design educator for non-designers and help individuals create their own designs with confidence. Tune in to learn all about it!
With an impressive background in marketing, operations, and technical systems, as well as experience in corporate consulting, Lauren Felter knows the key to giving businesses that competitive edge - design. She knows many small businesses don't have the budget to hire a designer and so decided to become their design educator. Her mission is to help equip individuals to create their own business designs with confidence and skill. Tune in and get the inside scoop on how Lauren Felter became a design educator for non-designers, plus her tips for mastering brand image without breaking the bank. Learn her principles on how good design should be clear, compelling and convert - you'll create your own professional brand image with ease!
21: Why Consistency Is Key: How to Make Your Brand Identity Shine with brand strategist Rachel Lee
Brand consistency is so important, but it’s also challenging. Why? It’s not just you. Most businesses initially struggle with it. Building and maintaining a consistent brand is a bit like herding cats—but it’s worth it. Consistency will make your marketing efforts more effective and save you time and money. This episode explores brand consistency, why it matters, and how to make it work for your business.
Rachel is a personal brand strategist and graphic designer here to teach you how to create a brand identity, make sure it feels authentic to you, and how to keep it consistent across your many marketing channels.
Get ready because this episode is packed with actionable tips and examples to help ensure your brand is as consistent as possible.
If you want to brand your business but aren't sure where to start, this episode is for you!
Links & References:
Freebie: Free 30-minute brand consultation with Rachel! just reach out to @racheltylee on IG
Connect with Rachel on Instagram (or FB / LI) @racheltylee
20: Writing Email Content that Converts: An Interview with Email copyrighter and strategist Joanne Homestead- Part 2
Email copyrighter and strategist, Joanne Homestead, is back to talk about content for your email.
It’s so important that your email offers true value in order to connect with your audience. Joanne discusses the power of storytelling to create real resonance. Tell stories about yourself, your successes, and your mistakes. Your audience will especially relate to you when you share your vulnerability.
Don’t want to sound too sales-y? No one does! Ask yourself: Does this align with my values? Does this feel good to me? Am I selling with integrity? Does it sound like I’m talking to an individual person on the other side?
Joanne has lots of great advice and some tips I’d never thought about until now. Formatting, using exclamation marks, too many CTA’s (calls to action)…so much to learn. And it’s all in today’s episode.
Links & References:
https://deskplantcreatives.com Free guide download: 3 Simple Steps to Irresistibly Entertaining Emails
LinkedIn: Joanne Homestead Copywriting
19: How Do You Build an Email List From Nothing? with email marketing strategist Joanne Homestead, Part 1
Do you want to start an email campaign but feel overwhelmed about how to begin? You’ll want to listen
to today’s podcast with Joanne Homestead.
Joanne’s an email copywriter who is passionate about quality copywriting and email strategies. She was
an elementary teacher for 15 years and those teaching skills serve her today while working with clients.
During the pandemic, she decided to leave her position as an elementary teacher and became a virtual
assistant. Joanne realized many clients were overwhelmed and too scattered to even recognize exactly
where they needed help. Breaking things down into steps makes everything much easier.
She’s here today to offer some great tips on how to begin an email campaign one digestible step at a
time. How do you build an email list from nothing? It takes work. It will not grow overnight and don’t
believe people who promise that. There are no shoulds, have to’s, or musts. If a strategy doesn’t feel
comfortable to you, don’t do it.
I love her insights: Know that email lists are connections to actual people who signed up because they
want to learn from you. They’re individuals with hopes and dreams. Don’t get detached from them
when they’ve expressed a desire for a connection by signing up for your email.
Joanne talks about some great strategies, but they start with identifying your purpose or goal. Why do
you even want an email list? To generate leads? To increase visibility? Knowing your Why is your first
step. Listen in to learn what’s next!
Links & References:
https://deskplantcreatives.com/ Free guide download: 3 Simple Steps to Irresistibly Entertaining
Emails That Sell
LinkedIn: Joanne Homestead Copywriting
18: Writing For Your Marketing: How word choice impacts your messaging with Rebecca Spindler
When you started your business, did you know how much writing would be involved? Rebecca Spindler is here to help! Rebecca is an award winning author, screenwriter, and producer. She discusses how to write in a way that makes an impact for your audience. In this episode, we discuss word choice, playing to your strengths, and how knowing your audience makes all the difference. So tune in and start writing!
17: The Importance of Playfulness and Joy for Business Owners with Thomas Edwards, Jr.
As a Playfulness Coach, today’s special guest Thomas Edwards, Jr. turns life into a game that’s fun to play instead of looking solely on success & productivity as a gateway to happiness. As business owners, setting aside as little as 15 minutes a day can lead to your greatest success.
As you’ll hear, Thomas experienced extreme highs and lows in his professional life before understanding you don’t have to sacrifice personal happiness for success.
So many business owners are following goals because of the expectations that were preset for them. Ever feel like you’re on a hamster wheel and don’t even have the time to recognize you’re on the burnout circuit? Listen in on how a minimum time commitment to yourself can have a big positive impact on your business and employees…
Links & References:
Thomas Edwards Jr.:
16: Content Creation Tools Everyone Can Use with Jen Liddy
Struggling with your business’ content creation? Whether you’re a Waterfall Creator (too much to say) or an Empty-Weller (nothing to say), our guest, Jen Liddy, has great ideas and inspiration that will end your Blinking Cursor Syndrome.
Empty-wellers think they have nothing to say. Where can they get ideas? Easier than you may think!
For those Waterfall Creators who procrastinate because they don’t have a 5-hour block of time to say all the things? You don’t need to overwhelm yourself or your audience.
Listen to Jen’s journey from the world of Academics, to running a fitness studio, to her decision to help other women start businesses and not have to hit all the walls that she did. As Jen worked with more and more women business owners, she realized her own specialty was content creation. In today’s episode, Jen shares her experience and knowledge so that you can escape content creation paralysis!
Links & References:
15: Is your business strong enough to endure your unexpected absence?
Is your business strong enough to endure your unexpected absence? Jess Riedy shares 5 tips for returning to business after a long absence, and taking the time to give your physical and mental health the care needed during the transition.
14: 5 Habit Changes You Need to Succeed with Liz Boer
When you become your own boss as an entrepreneur, you soon learn there are some habit changes you’ll need to make to be efficient, productive, and successful. Now it’s up to you to set the structure for your day and to prioritize what needs to get done. Don’t feel overwhelmed!
There’s no question that changing from a 9 – 5 job to being your own boss as an entrepreneur is going to require adjustments on your part. Liz Boer, and Jessica Riedy are here to give you great tips on how to develop the right habits for success. Liz is the owner of the E&B Media Group, where she specializes in coaching online businesses to become their very best. You can use the tips she suggests right away!
Links & References:
Podcast: Marketing To Millions Liz Boer
13: When It's Hard to Promote Yourself: How to Overcome the Awkward and Start Spreading the Word about Your Business
It’s a fact that in order for our businesses to be successful, we need to promote them. The issue is that for so many of us, being self-promotional feels sales-y and awkward.
Amy Stone is a certified Life Coach who specializes in helping adults in blended families go from chaos to calm. And with such a unique business, she has learned again and again that being self-promotional is a vital part of business growth.
Amy didn’t initially feel comfortable with self-promotion or explaining her business to others. But she learned that in order to have a successful business, she had to embrace every opportunity to talk about herself and her work. Every time. It was an ever-present lesson.
You can turn that self-doubt to self-confidence, even if you start with baby steps. Amy and I talk about the mindset and actions to take that will help you feel less uncomfortable and more self-assured as you move your business forward.
12: Why your landing page isn't converting: AND what to do about it with Liz Boer
If you're selling a service or product, you know landing pages are crucial to your success. But what do you do if they aren't converting?
Like me, my special guest Liz Boer knows how many amazing small business owners with fantastic products struggle to get them in the hands of customers. Does that sound familiar? The problem could simply be that your Landing Page – or Sales Page – isn’t converting. What does that mean and how do you fix it? Listen in.
Links & References:
11: Recovering from Burnout with Elizabeth Collins
Burnout is a real issue for business owners. If you've been struggling with focus, sleep, or you're just not as productive as you should be, you may just be burned out! Most business owners experience burnout at some point. It’s the nature of the job. Entrepreneur Elizabeth Collins and I talk about not only what causes burnout and how it can manifest itself, but also how to recover from it. And isn’t that the information you most need to help both you and your business thrive again?
Join Elizabeth Collins as we discuss the physical signs of burnout and how to help yourself recover.
10: Learning to Say 'No' and other Business Lessons with Kristin Ojaniemi
What are the hardest business conversations in your business? For my special guest, freelance videographer and filmmaker Kristin Ojaniemi, they’re how – and when – to say “no” as well as money discussions with clients. Same for me. Same for you?
Listen in as Kristin and I discuss how to deal with those conversations you’d rather avoid…it’s good for business!
Learning to say no to the business 'opportunities' that either don't interest you, or steer you off course from your business goals is a hard lesson for new business owners. And unfortunately, it is a lesson that many of us only learn after we are too overwhelmed to say 'yes' anymore!
If you struggle to say 'no' in your business, or don't know where to begin on hard conversations with potential customers and clients, this one is for you!
9: Business Owner Burnout: What it is, and what to do when it happens to you.
Burnout is real for business owners, and if you are finding yourself suddenly on the struggle bus in your business, it might just be happening to you. Burnout drains us, exhausts us, and leaves us struggling to complete the tasks we once loved in our businesses. It hurts our success; plain and simple. Because let's face it. It's not possible to be at your most productive and profitable in your business if you have nothing left to give.
Burnout is a serious issue we face as business owners because we tend to push themselves incredibly hard. We have so much passion for our business and faith in its growth that inevitably we will burn out. And when we do, it can impact relationships with our employees, clients, and customers, and overall hurt your business growth. So if this sounds like a whole lot of you, then tune in. This episode is all about burnout: how to know if it's happening to you, and what to do when you're feeling burned out.
8: Is ADHD Impacting Your Business and Productivity? Here are tools, tips, and strategies to help you.
Every small business owner faces challenges, but the toughest one marketing entrepreneur Jess Riedy faced was her own struggle with focus. When she became her own boss, Jess found she didn’t feel like she had control over her productivity. That needed to change. After she was officially diagnosed with ADHD, she developed successful tools that keep her on track. In today’s podcast, she shares them with you…helpful suggestions for anyone wanting to increase their focus and productivity! And, really, in today’s world, almost everybody could use some effective suggestions in those areas.
Overcome ADHD, increase productivity, and get focused!
7: Lessons from a Podcast Newbie
New to podcasting? Thinking of starting a podcast of your own? Jessica Riedy, host of the Social Siren podcast has had to learn a lot, and quickly to make this podcast happen. In this episode, she talks about 7 things she’s learned that can make your learning curve smoother.
Dive into tips for getting great audio for your podcast, some assumptions that may be holding you back, and more.
6: Looking to Grow you Business? Here are 5 Ways to Improve your Online Presence
How your business shows up online is so powerful. It’s 2022 and for some time, people who want information on a business don’t call it, they look it up online. What they see there is the first impression potential clients and customers will have of your company. It’s there representing your business 24/7. Is it doing its best? Jess has 5 quick ways to improve your online presence you won’t want to miss!
5: When Is It Time To Leave Your 9-5? Overcoming fear, Knowing When it is Right for You, and How to Get Started
When do you know it’s time to be your own boss? Time to turn your side hustle into your only hustle? Social Siren Marketing owner Jessica Riedy, and Amanda Cowart, owner of Lemon Zest Copywriting, discuss how they knew when to pivot. Learn from business owners who have been there about turning doubt and fear into positive forces towards successful entrepreneurship.
4: How often should I be posting on social media?
One of my most commonly asked questions I get during consults or courses is about posting frequency.
How often should I post? Should I post every day? Can I post twice in one day?
Here are some tips and strategies for determining when is best to post (and NOT to post) for your business.
Ep: 3 Six Ways to Stop Chasing Work Life Balance
Struggling to achieve work-life balance? In all the hustle and bustle of business ownership, it can be easy to lose out on the things you enjoy. But constantly trying to balance your work and personal life as two separate entities won’t help you either – finding “balance” is impossible.
Tune in to this week’s Social Siren Podcast with your host, Jessica Riedy of Social Siren Marketing, and learn six ways you can start integrating your professional work and personal life today. After listening to today’s episode, I hope you can begin to enjoy them both a little bit more.
For shownotes: www.socialsirenmarketing.com/podcast
Ep 2: The Essentials of a Website that Converts with Scott Bertz
The goal of any website is to give customers what they’re looking for – the product, service, or information they need to solve their problem. The best way to do this is to make it easy for visitors to find the solution they need. In other words, optimize your site with your customer in mind.
So how do you know if your website is working for or against you? And what can happen if your website isn’t optimized? (Spoiler alert: you can lose up to 80% of customers you didn’t know were looking for you!)
In this episode, Jessica Riedy of Social Siren Marketing and Scott Bertz of Web Work Life discuss six common website problems that can prevent visitors from ever finding your business. Tune in as they reveal simple fixes to help bring your ideal customers to you.
Ep 1: Is your use of minimizing language hurting your success?
What do you say when someone asks, “How did you get started in business?” If you respond with something like, “I just fell into it,” or, “I’m not really sure, my business sort of evolved,” then this episode is for you.
The words we use can either lift us up or bring us down. In this episode, Jessica Riedy (owner of Social Siren Marketing) and Amanda Cowart (owner of Lemon Zest Copywriting) join forces as fellow women, business owners, and moms to discuss minimizing language. Learn three keywords we use all the time that might be hurting your success, and what to say instead to stop that cycle in its tracks.