Social Takeoff with Kelli Hayes Smith
By Kelli Hayes Smith
Social Takeoff with Kelli Hayes SmithSep 06, 2023
Why You Want To Create Fans Instead of Followers In Your Travel Business
So WHY do you wanna forget the follower count - and start turning people into fans of your business?? Today, Kelli answers just that!
LINKS
Wanderlust Campus use code kellihs at Check Out
Summer Sizzle: Turning Your Vacay into Travel Content Gold
Learn how to recap and reuse that content you gathered all summer long to create lasting marketing that will fill up your books!
Content Carnival: Crafting Captivating Content Across the Buyer's Journey
Hey there, travel pros and content creators, get ready to put on your party hats because we're about to throw a Content Carnival like no other on this episode of The Social Takeoff Podcast! 🎈🎉
I'm your host Kelli Hayes Smith, the ultimate travel geek and marketing whiz, and I'm here to spill the beans on how you can whip up content that takes your followers on a wild ride through every step of their buying adventure.
Picture this: You're strolling through the vibrant Awareness Phase, where imagination runs wild and passports practically jump out of pockets. We'll spill the secrets on crafting eye-popping visuals and stories that'll have your audience feeling like they're already sipping coconut water on a tropical beach.
But wait, there's more! As we roll into the Consideration Carousel, we're breaking down the art of keeping those potential travelers on the edge of their seats. We're talking blog posts that read like page-turners, videos that have them reaching for the popcorn, and social media magic that keeps 'em hitting that heart button.
Hold onto your sunhats, because the Decision Drama (conversion phase) is where things get seriously thrilling! Learn how to sprinkle in urgency, throw in a dash of FOMO, and serve up offers so irresistible, your followers will be booking before they even realize it. 🚀
And guess what? The party doesn't stop once the tickets are booked. In the Booking Bonanza (Loyalty Phase), we're spilling the beans on how to keep that pre-trip excitement alive and kickin'! From countdown posts that'll have them feeling like kids waiting for Christmas, to personalized surprises that show them you're just as excited for their trip as they are.
So grab your favorite fruity drink, pop in those earbuds, and get ready to turn your content into the ultimate Content Carnival! This episode is your all-access pass to creating content that's so captivating, your followers will be lining up for tickets to your next adventure. Let's get this fun-filled fiesta started! 🎧🌎🎡
LINKS
Careers on Vacation : Use code khscov
Social Media Magic: 10 Surprising Hacks to Sparkle and Grow Your Travel Brand!
If growth on social media is important to you - listen up! These 10 practical ways to help grow your brand are tailor made for YOU the travel advisor!
Social Media Time Travel: The 5 Do-Overs I would make on my own social platforms.
Kelli is diving in to the things you'd do differently if she could start over. Take a listen!
Magnetizing Your Travel Business: Fun Lead Magnet Ideas & Where to Attract Your Dream Clients!
Today Kelli takes you into the lead magnet world to help you create freebies that will bring you the right client and start the conversion process! Listen in and let us know what you think!
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Unleashing Your Travel Advisor Superpowers: Conquering Digital Marketing
Today Kelli is taking a deep dive thru the buyer phases to help you create a marketing strategy to meet your audience in all phases. Listen in as she shares her favorite marketing tactics for each phase and gives practical tips for Travel Advisors!
SUBSCRIBE :
Go to Kelli's Instagram account and click 'subscribe now' under her bio.
What you need to know about struggling.
Using Instagram As A Storefront : How to attract your ideal client.
Today we are diving deep into Instagram and breaking down how to best use all of the features it has to offer. If you've never thought about Instagram as your store front, today that will all change.
From posts to bio to reels to stories, I'm breaking down how to change your thinking about the features of this platform to give you a better grasp on how to use it!
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Social Shenanigans: Meta, Warnings, and Bananas
Y'all, buckle up for a wild ride on this episode of Social Takeoff because we've got a lot to unpack. Grab your favorite snack, get comfy, and prepare for some mind-boggling revelations about the recent chaos with Meta, Instagram, Facebook, and Threads. Trust us, you won't even know where to begin!
In this jam-packed episode, we'll dive deep into the notifications and warnings that have been popping up, leaving us scratching our heads and questioning our sanity. We'll spill the tea on the reach limitations, mysterious reposts, and the audacity of some posting apps. Seriously, who thought it was a good idea to let someone else handle our precious social media accounts? The insanity knows no bounds!
But hold on, that's not all. We'll also discuss the mind-numbing concept of mass-produced content and its impact on our online presence. From non-engaging sales pitches to the dangers of blending in with the crowd, we'll expose the dark side of these services that promise to make our lives easier but end up making us question everything.
As we unravel the secrets behind these questionable practices, we'll share our theories on why Instagram and Facebook are cracking down on this cookie-cutter content. Get ready for a crash course on watch time, profile visits, and how it all ties back to those precious advertising dollars. It's a wild ride, folks!
So, grab a pen and paper because we're dishing out some serious advice on how to stand out in the sea of mediocrity. We'll help you rediscover your brand voice, redefine your strategy, and reclaim your social media presence. It's time to break free from the chains of mass-produced madness and make your mark in the digital world.
Get ready for a rollercoaster of laughter, mind-boggling revelations, and some much-needed facepalms. Join us on "Social Shenanigans" as we navigate the crazy world of Meta, unravel the mysteries of reach limitations, and expose the truth behind mass-produced content. It's time to reclaim our online identities and leave the chaos behind. Let's dive in!
LINKS
Travel Advisor Round Table : Answering Content Planning Questions
Today I'm joined by 3 Travel Advisors all at different stages of their businesses to give feedback on content creation, planning and strategy! Listen in!!
Mastering Social Media Engagement: The Key to Growing Your Account and Converting Followers to Travel Clients
Join me in the subscriber chat and share your engagement strategy and insights from this podcast episode. We'll discuss the importance of having an engagement strategy and how it can significantly impact your account growth. Remember, engagement goes beyond simply replying to comments and messages. It involves actively connecting with your followers, understanding your ideal client, and creating meaningful conversations. I'll provide practical tips on engaging with your followers, finding ideal clients, and leveraging engagement stickers in your stories. Let's optimize your social media presence together and see the powerful results of a well-executed engagement strategy.
Unleashing the Power of Continuous Marketing: Elevating Client Journeys and Upselling Success
In this episode, we explore the question of when the marketing process stops. We challenge the idea that marketing only happens before a client books and emphasize the importance of continuous marketing. We discuss the marriage of sales and marketing and debunk the misconception of being "salesy." Instead, we highlight the significance of focusing on the client's needs and offering personalized service. We delve into post-booking or backend marketing, which involves building relationships, having conversations, and targeting specific clients with upsells that enhance their vacation experience. We emphasize the need for individualized, conversational, and relational marketing strategies, rather than relying solely on email sequences. We use examples from Disney and Universal to illustrate the concept of backend marketing and offer tips for creating a backend marketing strategy. Ultimately, we emphasize that marketing should never stop and that continuous marketing efforts contribute to increased sales, client satisfaction, and business growth.
The Problem-Solving Travel Advisor: Transforming Your Marketing Strategy for Success
In this episode, we dive into the mindset shift needed for travel professionals to position themselves as problem solvers, rather than simply trip bookers. Join us as we explore the power of creating content that addresses the concerns, desires, and needs of clients, guiding them towards personalized and unforgettable travel experiences. Discover how to identify the problems your clients face, understand the value of your service, and craft engaging content that takes them on a transformative journey from before to after. Learn practical strategies and storytelling techniques to showcase your expertise and differentiate yourself in the travel industry. If you're ready to elevate your marketing and position yourself as a valuable problem-solving resource, this podcast is for you. Get ready to solve travel challenges and create extraordinary vacations for your clients!
LINKS
Travel Agent Round Table : May
How to Launch 2024 Walt Disney World Packages : Plus What NOT to do!
We all got a shock when Disney released details and dates for their 2024 packages.. but have no fear, there's a plan for this! Dig into this with Kelli today!
3 TIPS SURE TO TAKE YOUR SOCIAL CONTENT TO THE NEXT LEVEL
6 MISTAKES TRAVEL PROFESSIONALS ARE MAKING ON SOCIAL AND HOW TO FIX THEM.
The Key to Warming Up Leads on Social Media
3 Content Goals to Improve Your Content
Dig in with these 3 content goals!
Why you should stop reacting in your marketing & create a pro active strategy.
FIVE THINGS FRIDAY : 3.31.23
Posting isn’t the problem, strategy is. A travel advisor’s guide to content strategy & Marketing.
FIVE THINGS FRIDAY : 3.24.23
How to Infuse Travel Events Into Your Content Plan
To Niche or Not To Niche : Tips to marketing your travel business and stand out online
Why do you need a niche? How do you market it? And what if you specialize in something? All that is in this episode! Let's Dig In!
FIVE THINGS FRIDAY : March 10, 2023
Questions To Answer To Crush Your Q2 Travel Sales
If you want to keep riding the WAVE from wave season - you need to listen to this episode! We are breaking down some questions to answer from Q1 that you can use in your marketing next quarter!
Let's Dig In!
Virality vs Reality : What this has to do with your social media plan as a travel professional.
Today we are looking hard at the 'viral' mentality - and how it may become a virus in your business! Listen up as we really break down what your goals should be with social media for your travel business.
Five Things Friday : February 17, 2023
Beyond the Booking : Are you using this one phrase that is crushing your travel sales?
On today's episode Kelli is helping you stand out against booking engines by changing the vocabulary you're using to market your business! Join the conversation and drop into Kelli's DMs on Instagram!
The Secret to Batch Creating Content
This was a hot topic in Kelli's Instagram comments recently - how far out do you plan your content?
Today, Kelli is diving into the content planning issue and giving you the top secret formula for batching your content, and I promise you it is NOT what you think! Make sure to listen, leave a review, and then head to Kelli's DMs to continue the conversation!
Boost Your Q1 Social Engagement
In this episode Kelli takes a deep dive into one of the biggest trends for social platforms this year - ENGAGEMENT! Listen in to help your social accounts grow during this crucial time in the travel industry - WAVE SEASON!
Five Things Friday : January 20, 2023
Today on 5 things Friday, Kelli is breaking down the overwhelming number of Disney promotions, a few things her team is seeing when it comes to reach on socials, and a hot topic that happened in her IG Comments this week! Take a listen!
And don't forget to leave a review!
The Top Content Mistakes Travel Agents Make & How to Fix Them
As a travel professional - you aren't a content creator.. what do I mean by that!? Your business is so much more than content creation - you're working on client vacations, creating quotes, and so much more! However content creation is also essential to growing your business and showcasing your authority and value -
If you want the content you are creating to give you a big return - avoid these content mistakes!
Make sure to like, subscribe, and leave us a review.
Five Things Friday January 13, 2023
This Friday we are diving head first into the 5 things that dominated the week for travel professionals and how you can market them! In today's episode you're getting content creation tips and how to market these 'crisis' that seem to keep happening! Make sure to hit follow or subscribe, and leave us a review!
How to Elevate Your Content : Insight > Information
If you are a travel agent who is stuck posting run of the mill content that seems so fact based and bland - you need to listen to this!
Today we are talking about how to create insightful content that will showcase your expertise in your business! As travel professionals, you are so much more than Expedia, and highlighting the first hand knowledge and insight into travel that you provide is how clients will be drawn to you!
Make sure to like, subscribe, and leave us a review!
Five Things Friday January 6, 2023
3 Ways to Tell People What You Do as a Travel Professional
I'm going to blow your mind today, it is time to stop thinking about your offer as a destination - and start marketing your service as your offer! Today we are talking about 3 unique ways to talk about your service, and what you do as a travel professional.
Don't forget to like, subscribe, and leave a review!