What If It All Works Out?

This episode is so packed with actionable takeaways that you are going to absolutely love! I’m genuinely so excited for you to listen to this one.

Val Casola is a copywriter who helps her clients use their words to build connection with their audience, tell effective transformation stories and create websites that move their readers and inspire them to buy. 

Val has a bachelors degree in writing, a masters degree in writing studies and six years professional experience in marketing and social media, so she certainly knows a thing or two about writing high converting copy.

And when you dive into this episode and listen to all the tips and advice she shares, I know you’ll be so grateful for her expertise and her generosity in sharing her hard earned knowledge.

We talk about website copy, of course, we talk about getting out of your own way, about really listening to your ideal client, about taking action even when you’re afraid. And we also cover the topic of running a successful giveaway to grow your audience and so much more.

Make sure you’ve got a pen and paper handy for this one. You’re going to need it. Here’s copywriting expert, Val Casola.

Jules Williams studied photography and journalism at university 20 years ago. After choosing journalism as her career path, she fell into the world of influencing, blogging and content creation, building a sizable social media following through sharing snippets of her life and journey through motherhood.

During lockdown of January 2021, Jules decided to return to her love of taking photos and completed an online photography course. 

In the June she launched her photography business, offering shoots for couples, families, brands and newborns and when she promoted her shoots online, she became almost immediately fully booked!

Jules’s work is stunning, recognisable and so natural, so it’s no surprise she’s in demand as a photographer, but in this episode we talk about why building a personal brand before she ever had a business was a catalyst for her success and how having a ready-made community to sell to, has made a huge difference.

We also talk about how to level up your own brand photography, juggling kids and self employment and the privilege of getting to do a job you truly love.

If you’re at an early stage in business and you’re waiting to get all your ducks in a row before you start showing up online, what I’d love you to take from this episode is that it’s never too early to start showing up and leverage the power of community and building connections.

Here’s Jules Williams with her story.

Louenna Hood, or 'Nanny Louenna', as she is better known online, has built an incredible business as a childcare expert. A qualified Norland Nanny, she has cared for over 100 children over the past two decades, including working for high profile and royal families.

Three years ago, Louenna recognised that there was a gap in the market for an accessible, informative resource to help parents through the ups and downs of parenthood. She created a multi-award winning app and quickly became the well known ‘nanny in your pocket’, used by celebrity mums and thousands of families around the world. 

In March 2022, Louenna launched a small appeal to help Ukranian refugee families, by sending a few boxes of essentials out to Poland. The campaign quickly snowballed and she raised a staggering £190,000. As a result, Louenna was presented with a ‘Point of Light’ award by the Prime Minister and a British Empire Medal in King Charles’ 2023 New Year’s Honors. We talk all about how this initiative evolved in this episode.

I enjoyed our conversation so much. Louenna is such an expert at what she does and so passionate.

When I asked her to be a guest on the podcast, I really wanted to show the good that social media could do, as well as highlighting the importance of serving your audience, truly solving their problems and getting the right exposure, in order to grow your business.

Louenna does all of those things so well and, as a result, whether or not you’re in the childcare industry or just running a business that serves your target audience, this episode is full of really inspiring examples of how to build a trusted, impactful brand online.

So I know you’ll enjoy this and I’d love you to join me in welcoming Louenna Hood to the podcast today.

Find Louenna online:

When Jessica Rose Williams was diagnosed with cervical cancer at the age of 25, she found herself at a crossroads that became the catalyst for exploring a slower, more intentional way of living. She began her entrepreneurial journey as a minimalist blogger, publishing ebooks to help people simplify their home, life and wardrobe. Over the next few years, despite navigating through some of the most difficult personal experiences in her entire life, her career flourished and she is now an author, a vlogger, a writer and a port in a storm for so many!

Her ability and willingness to share her stories honestly and vulnerably online had attracted a community of loyal, connected fans and I caught up with Jessica to talk to her about the evolution of her brand, for this very first guest episode of What If It Works Out?

We discuss everything from feeling like an outsider, to self care and self preservation and we really dive into how it feels to share your most intimate struggles on the internet. And actually, how doing just that can even help you heal!

I absolutely loved this conversation with Jessica. I find her realness so inspiring. She shares so many wonderful pieces of advice throughout this episode, about how we can live with intention, put ourselves first and still build businesses we love to run!

So here’s my very first podcast guest and we are setting the bar so high! This is Jessica Rose Williams.

Find Jessica Online: