SOS Creativity FM

If you aspire to join the ranks of wealthy entrepreneurs, reading is an invaluable skill. Books lead us into new ways of thinking, help us push through the tough times, and teach us how to become successful business men and women.  

On today’s podcast, we are looking at books every entrepreneur should read in 2022 

Here are the 3 books covered:  

• Radical Candor – Kim Scott  

• Good to Great – Jim Collins  

• Shoe Dog – Phil Knight

Messages travel faster with design. All in all, design is becoming more important to businesses than ever before. Everybody perceives design based on their experiences and memory. A design created with customer’s preference in mind goes a long way to make the business appeal to their target audience.  

On today’s podcast, we are looking at why design is important for your business?  

Here are the 3 points covered:  

• Creates an identity for your business  

• Boost marketing 

• Visual aesthetic and appeal

If you have never cleaned your list, you are paying for inactive subscribers and subscribers who are not even seeing your emails. Email list cleaning the process of identifying and removing inactive subscribers from your mailing list. When cleaning a list, you’ll also be verifying email addresses and removing any that are invalid.

On today’s podcast, we are looking at why you should clean your email list. 

Here are the 3 points covered:  

• Limit your unsubscribers  

• Decrease your spam complaints 

• Increase open rate

Marketing is a very important part of running any business. The information you provide to potential customers on who you are and what you do, the difference between you and the competition, and why they should choose you is vital.

On today’s podcast, we are looking at the benefits of working with a specialist marketing agency.

Here are the 3 points covered:  

• Fresh perspective and ideas 

• The latest trends, systems and software 

• Saves you time and money

The new year is the perfect time to take a fresh look at your website. While we’re looking ahead to 2022, it’s a great time to revisit your website to make sure that it’s up to date and gives potential customers and clients what they need as well as being a virtual shop front for your business.

On today’s podcast, we are looking at 3 website updates you need for 2022 

Here are the 3 points covered:  

• Security updates 

• Design updates 

• SEO updates

Link building, simply put, is the process of getting other websites to link back to your website. All marketers and business owners should be interested in building links to drive referral traffic and increase their site’s authority. 

On today’s podcast, we are looking at external link building practices for SEO

Here are the 3 points covered:  

• Make the links relevant  

• Link to reputable sources 

• Slow & steady rule

Social media has changed the way we live our lives. From the way we get our news to the way, we interact with our loved ones. Social media is everywhere. It’s unavoidable, it’s powerful, and it’s here to stay.

In today’s podcast, we are looking at essential social media marketing statistics for 2022 

Here are the 3 points covered:  

• 83% of marketers believe the quality of social media posts is more important than the quantity (HubSpot)  

• 79% of consumers expect brands to respond within a day of reaching out over social media (Sprout Social)  

• Each person spends an average of 2 hours & 25 minutes on social networks & messaging (Global Web Index)

Scaling a business isn’t easy. It’s hard. Scaling up can be a daunting process for many start-ups, especially if they don’t have the right resources or systems in place to support growth. Although scaling a business does come with its challenges, you can overcome them and achieve sustainable growth in the long run.

In today’s podcast, we are looking at 3 secrets to help you scale your business 

Here are the 3 points covered:  

• Asana   

• SEO 

• Recruit the right people

As a marketer at any experience level, keeping up with marketing changes isn’t always easy. But, to succeed in the fast-paced marketing world -- and maintain a sense of relevance with your audience -- it's vital to stay ahead of them. 

In today’s podcast, we are looking at marketing trends to watch in 2022

Here are the 3 points covered:  

• Audio content   

• Companies will prioritise social responsibility     

• Virtual events will continue

Keyword research is the process of finding and analysing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing. 

In today’s podcast, we are looking at keyword research: the beginner’s guide

Here are the 3 points covered:  

• How to find keywords ideas?   

• How to choose the right keywords?    

• Should I choose a short tail keyword or a long tail keyword?

Coming up with creative content ideas on a regular basis is not an easy task. Taking time to develop your ideas for creating content will ensure that your content is targeted and will achieve your goals, for your business and your audience.

In today’s podcast, we are looking at how to generate effective content ideas  

Here are the 3 points covered:  

• Answer questions from Quora   

• Research your competitors    

• Analyse your SEO efforts

It’s no surprise that social media is super important when it comes to your business. Social media is how you connect with clients and potential customers; it’s how you give your company and brand that authentic personal touch. Still, to become an expert on social media, you’ll have to go further than posting content randomly without a strategy.

In today’s podcast, we are looking at the 3 habits of successful social media experts.

Here are the 3 points covered:  

• They utilize the different social media platforms in different ways  

• They track & analyse the important data  

• They engage & connect with their customers

As social media has gone from strength to strength, brands are using reactive marketing as a way of engaging with their audience on the spur of the moment, often with successful results. In order to pull off successful reactive marketing pieces, you have to be quick off the mark.

In today’s podcast, we are looking at the rise of reactive marketing  

Here are the 3 points covered:  

• Increase relevancy & reliability  

• Increase engagement    

• Build brand awareness

For any business with an online presence, website traffic is important; the more visitors you have, the more opportunities you have to make your brand known. This is why a sudden drop in search engine traffic is a terrifying prospect, as it ultimately means business losses and lower revenue.

In today’s podcast, we are looking at the common reasons your website traffic is dropping 

Here are the 3 points covered:  

• Page load speed 

• Server issues    

• Missing domain security

With so many tasks to do at hand, entrepreneurs may often find themselves not having enough time to accomplish it all within a 24-hour time frame. It’s crucial you maximize every second of every day.  

In today’s podcast, we are looking 3 secrets to becoming a more productive entrepreneur

Here are the 3 points covered: 

• De-prioritise non-essential activities  

• Ace your morning  

• Learn the art of saying no

Marketing principles guide your marketing strategy and help your business stand out from the competition. It encapsulates your entire business’s approach to gaining customers. If your marketing strategy is too narrowly focused on any one aspect, it misses the point.

In today’s podcast, we are looking at the principles of marketing

Here are the 3 points covered:  

• Create awareness 

• Drive conversions   

• Focus on retention

Email marketing proves time and time again to be one of the most effective avenues in digital marketing. While some think email is a declining channel, it can be a very effective marketing tactic. The right strategy provides recipients with more information than a simple print advertisement, with minimal intrusion into their daily lives.

In today’s podcast, we are looking at how to master your email marketing strategy.

Here are the 3 points covered:  

• Streamline your subject lines 

• Ensure your emails are mobile-friendly  

• Personalise your campaigns

Everyone, from professional marketers to small business owners, makes marketing mistakes. But even if you make some mistakes, you should be ready to learn from them, by discovering more about your audience and what exactly works for them.

In today’s podcast, we are looking at digital marketing mistakes to avoid.

Here are the 3 points covered:  

• Targeting the wrong keywords 

• Wasting money on PPC 

• Avoiding hard work

Increasing sales, especially online, is a pretty constant marketing objective but the competition can get tough. When consumers have thousands upon thousands of products just a few clicks away, how can you differentiate your business and stand out?

In today’s podcast, we are looking at how to increase my online sales.

Here are the 3 points covered:  

• Improve your digital marketing efforts 

• Improve your SEO efforts 

• Improve your website navigation

Your site needs to have a defined structure because, without it, it’ll just be a random collection of pages and blog posts. Your users need this structure to navigate your site. The better your site structure, the better your chance of ranking higher in the search engines.

In today’s podcast, we are looking at why is website structure important for SEO?

Here are the 3 points covered: 

• It helps Google understand your website 

• Better user experience   

• Influences your brand’s site link

If you're thinking about rebranding any aspect of your business, you know it involves a lot of preparation and careful planning. Whether you're changing your marketing message, your logo, your website layout or even your name, you must clearly establish your new brand identity.

In today’s podcast, we are looking at 3 key components of rebranding.

Here are the 3 points covered: 

• Your brand mission and values  

• Your logo  

• Your brand guidelines

You’ve heard it a thousand times – ‘content is king’.  When executed properly, the benefits of content marketing can help scale your business and contribute to real growth.

In today’s podcast, we are looking at 3 reasons why content marketing isn’t working for you.

Here are the 3 points covered: 

• You’re overlooking important channels  

• You’re sticking to one tactic  

• You’re not having any fun with it

While there is no one winning formula for business success, there do seem to be character traits that most successful business owners share.

In today’s podcast, we are looking at 3 personalities successful business owners must-have.

Here are the 3 points covered: 

• Technician  

• Manager 

• Entrepreneur

Your business is only as good as the employees you have on board. When your employees are excited about your business and motivated to do their best, you will find success. By equipping your workforce with the tools and strategies they need to do their jobs well, you will enjoy several benefits.

In today’s podcast, we are looking at why now is the time to invest in your employee's personal development.

Here are the 3 points covered: 

• It helps you create promotable employees 

• Boost employee job satisfaction 

• Investing in future business success

When your company is in growth mode, you might feel empowered by the exciting changes you're bringing to your organisation. The rapid expansion of a business, especially one that is a start-up or a small business, can cause negative effects in the short term as well as in the long term.

In today’s podcast, we are looking at warning signs your business is growing too fast.

Here are the 3 points covered: 

• You have a lack of systems to manage & support growth  

• Your resources are stretched too thin 

• Your quality standards aren’t being met

There are many ways you can damage your ranking. Every website has faced or will face a drop in rankings in the future. You can’t avoid it, but you can certainly minimize the impacts of it.

In today’s podcast, we are looking at 3 things that can damage your website's ranking.

Here are the 3 points covered: 

• Your website includes duplicate content 

• Creating lots of low-quality links to your site 

• Your website speed is too slow

You may have the best content in the world but if your strategy doesn’t have clear, measurable goals and a good understanding of the target audience, chances are that your campaign will fail.

In today’s podcast, we are looking at 2 mistakes to avoid in your next marketing campaign.

Here are the 2 points covered: 

• Not creating landing pages     

• Ignoring the data you collect

A brand has never been successfully established by simply uploading a good-looking logo and writing a few lines on social platforms. To create a real identity, brands have to invest a lot of time and effort.

In today’s podcast, we are looking at 3 things to avoid when creating your brand.

Here are the 3 points covered: 

• Not being consistent     

• Not creating strict brand guidelines  

• Not understanding the power of your brand

When it comes to creating a design that boosts conversions and generates revenue, many businesses continue to struggle. Your website needs to be appealing and functional.

In today’s podcast, we are looking at 3 things you shouldn’t have on your website.

Here are the 3 points covered: 

• Spelling or grammatical    

• Broken links 

• Low-quality images

Mistakes in business are inevitable, but certain ones can lead to their complete downfall. Sometimes it only takes one wrong move to destroy something you’ve built up.

In today’s podcast, we are looking at mistake’s start-up businesses make.

Here are the 2 points covered: 

• Undervaluing your products or services   

• Taking your foot off the pedal

Paid advertising can be a great way to raise the visibility of your brand, inform your customers about the benefits of your products and services and let them know about special events such as sales or promotions. But you shouldn’t always rely on them.

In today’s podcast, we are looking at why you shouldn’t rely on paid ads alone.

Here are the 3 points covered: 

• You don’t own the platforms  

• Long term reputation  

• Costs can outweigh results

Marketing can be incredibly powerful for businesses. When done right, marketing can boost awareness for your brand, position your company as the perfect solution for prospective customers and ultimately, drive leads and sales. But there are plenty of ways your marketing efforts can miss the mark.

In today’s podcast, we are looking at reasons why your marketing plan doesn’t work.

Here are the 3 points covered:  

• Not having a blog on your website  

• Being too competitor oriented  

• Avoiding social media marketing

Videos are a great way to differentiate your business and stand out among your competitors online. YouTube is no longer regarded as just an entertainment site; it has grown into an invaluable business resource.

In today’s podcast, we are looking at why your business should be using YouTube.

Here are the 3 points covered:  

• You can add a face to your brand 

• Wide audience 

• Videos receive better engagement

At the heart of every successful organization is thriving company culture. Your people are your greatest asset, and when they feel connected to a company's mission and values, they're much more likely to produce their best work and help the business grow.

On today’s podcast, we are looking at ideas to help improve your company culture.

Here are the 3 points covered:  

• Create initiatives for your employees  

• Offer flexibility  

• Celebrate the successes of all

A cohesive, well-designed brand can differentiate your business from competitors, build trust with your audience, and give them the right first impression. Attention to the consistency of the brand over multiple materials is a must if you want successful marketing.

In today’s podcast, we are looking at the importance of cohesive branding 

Here are the 3 points covered: 

• Your own identity/recognisability 

• Professionalism 

• Multiple touch points

Not many companies are aware of the value of awards, and you often see many businesses producing amazing results for their clients but not being recognised for their efforts.

In today’s podcast, we are looking at 2 reasons why awards are significant for your business

Here are the 2 points covered: 

• Credibility 

• Customers

As companies grow, they need to establish an effective implementation process to help them scale to meet business goals. The best companies are continually improving and have systems to implement a new process quickly and effectively.

In today’s podcast, we are looking at 3 reasons to start implementing processes

Here are the 3 points covered: 

• Speed 

• Uniformity  

• Scalability

You’ve worked hard on your website (and your brand) – so it’s important to take the time to protect it. While complex, it involves setting up features and taking actions that help protect your data and those of your site visitors from cybercriminals.

In today’s podcast, we are looking at security tips to protect your website

Here are the 3 points covered: 

• Brute force prevention 

• Keeping your website up-to-date  

• Securing the most important directories

A marketing plan is a report that outlines your marketing strategy for the coming year, quarter or month. It’s one of the most important business tools for any company to utilise.

In today’s podcast, we are looking at the importance of a marketing plan

Here are the 3 points covered:

• Ensures consistency

• It helps in avoiding future uncertainties

• It gets everyone on the same page

For small businesses, there is no greater leverage than your employees. However, the best run companies not only properly equip their employees with tools to succeed, but also utilize their skills and experience to help grow their business.

In today's podcast, we are looking at how to leverage your employee's strengths

Here are the 3 points covered:

• Drop the one size fits all mentality

• Apply individual strengths to achieve the team’s goals

• Offer training opportunities

A website that delights new or returning customers is likely to perform better than one that does not. As your buyers’ behaviour on the web continues to evolve, you can’t afford to overlook the importance of website load speed.

On today's podcast, we are looking at why your website speed is important

Here are the 3 points covered:

• Boosts your Google rankings

• Improves user experience

• Better conversion rates

A well-designed landing page can greatly increase conversions for your campaigns. Rather than directing visitors from those sources to your general website, you can direct them to a specially-designed landing page that steers them in exactly the direction you want them to take.

In today’s podcast, we are looking at what makes a good landing page

Here are the 3 points covered:

• Consistent messaging

• Clear call-to-actions

• Simplicity

Content marketing is at the heart of the most successful digital marketing campaigns. With content marketing, you can build trust with your audience, improve conversions, connect with your customers, and generate leads.

In today's podcast, we are looking at why is content marketing important

Here are the 3 points covered: 

• Content fuels SEO 

• Content drives your social media strategies  

• Content helps you nurture & convert leads

Chancellor of the Exchequer Rishi Sunak has delivered the 2021 UK Budget, extending several coronavirus support schemes and outlining plans for the country’s post-pandemic recovery.

On today's podcast, we are looking at March Budget 2021

Here are the 3 points covered:

• Do what it takes to support

• Begin fixing the public finances

• Begin the rebuilding work

Local SEO is the process of optimizing your business to improve its visibility in local search results on Google. Why does this matter? Because local consumers are actively looking for products/services close to them.

On today's podcast, we are looking at 4 local SEO tips for 2021

Here are the 4 points covered:

• Create a Google my business page

• Target local keywords

• Take time top build inbound links

• Manage your reviews

It's no secret that the world of buying and selling online is constantly changing.

Keeping up with the latest and greatest trends in digital commerce can be hard, so here are some tips and tricks to help.

In today’s video, we are looking at tip and tricks for effective social commerce in 2021

Here are the 3 points covered:

• Choose the right platforms

• Encourage people to review and share your business

• Make it exclusive to the platform

More and more businesses are adopting digital transformation to modernize customer communication and improve internal processes. With the increasing popularity of messaging and social media platforms, chatbots are now the centre of business messaging. While some chatbots are designed to answer basic questions, others are programmed to understand even complicated requests.

In today's podcast, we are looking at 3 reasons your business should be using chatbots.

Here are the 3 points covered: 

• 24-hour availability  

• Personalised experiences    

• Increased customer interaction

Don't forget to check out our conversational marketing video - https://youtu.be/zeDOAqW9-1o

A one-page website works similarly to a landing page, in that it contains everything relevant to your product or service without needing to click elsewhere. More and more companies are choosing them over, elaborate multi-page sites to meet the needs of their businesses.

In today’s video, we are looking at 3 benefits of having a one-page website.

Here are the 3 points covered:

• Better load speed

• Higher user engagement & conversion rates

• Making changes to the site is much easier

Don't forget to check out our 13 topics to follow in 2021 video: https://youtu.be/0_pRBzD6yQA

Conversational marketing is a highly personalised approach to engaging with your website’s visitors, usually in real-time. Having this one-to-one interaction is vital for any company who want to build relationships with their customers, as it makes customers feel listened to and helps build trust.

in today's podcast, we are looking at 3 key benefits of conversational marketing

Here are the 3 points covered:

• You create a more human buying experience

• You shorten your sales cycle

• You convert more leads & better

For your business to be a success, a website that ranks high with search engines helps a great deal. Understanding SEO is crucial to significantly increase your traffic and brand awareness. With so many SEO techniques, it’s become almost impossible to determine which ones to stick to and which you can safely ignore.

On today's podcast, we are looking at how to be smart with your SEO.

Here are the 3 points covered: 

• Write unique and relevant content  

• Link to other sites with relevant content   

• Use readable and meaningful URLs only