
SOS Creativity FM
By SOS Creativity

SOS Creativity FMFeb 17, 2022

Books Every Entrepreneur Should Read In 2022
If you aspire to join the ranks of wealthy entrepreneurs, reading is an invaluable skill. Books lead us into new ways of thinking, help us push through the tough times, and teach us how to become successful business men and women.
On today’s podcast, we are looking at books every entrepreneur should read in 2022
Here are the 3 books covered:
• Radical Candor – Kim Scott
• Good to Great – Jim Collins
• Shoe Dog – Phil Knight

Why Design Is Important For Your Business
Messages travel faster with design. All in all, design is becoming more important to businesses than ever before. Everybody perceives design based on their experiences and memory. A design created with customer’s preference in mind goes a long way to make the business appeal to their target audience.
On today’s podcast, we are looking at why design is important for your business?
Here are the 3 points covered:
• Creates an identity for your business
• Boost marketing
• Visual aesthetic and appeal

Why You Should Clean Your Email List
If you have never cleaned your list, you are paying for inactive subscribers and subscribers who are not even seeing your emails. Email list cleaning the process of identifying and removing inactive subscribers from your mailing list. When cleaning a list, you’ll also be verifying email addresses and removing any that are invalid.
On today’s podcast, we are looking at why you should clean your email list.
Here are the 3 points covered:
• Limit your unsubscribers
• Decrease your spam complaints
• Increase open rate

Benefits Of Working With A Specalist Marketing Agency
Marketing is a very important part of running any business. The information you provide to potential customers on who you are and what you do, the difference between you and the competition, and why they should choose you is vital.
On today’s podcast, we are looking at the benefits of working with a specialist marketing agency.
Here are the 3 points covered:
• Fresh perspective and ideas
• The latest trends, systems and software
• Saves you time and money

3 Website Updates You Need For 2022
The new year is the perfect time to take a fresh look at your website. While we’re looking ahead to 2022, it’s a great time to revisit your website to make sure that it’s up to date and gives potential customers and clients what they need as well as being a virtual shop front for your business.
On today’s podcast, we are looking at 3 website updates you need for 2022
Here are the 3 points covered:
• Security updates
• Design updates
• SEO updates

External Link Building Practices For SEO
Link building, simply put, is the process of getting other websites to link back to your website. All marketers and business owners should be interested in building links to drive referral traffic and increase their site’s authority.
On today’s podcast, we are looking at external link building practices for SEO
Here are the 3 points covered:
• Make the links relevant
• Link to reputable sources
• Slow & steady rule

Essential Social Media Marketing Statistics for 2022
Social media has changed the way we live our lives. From the way we get our news to the way, we interact with our loved ones. Social media is everywhere. It’s unavoidable, it’s powerful, and it’s here to stay.
In today’s podcast, we are looking at essential social media marketing statistics for 2022
Here are the 3 points covered:
• 83% of marketers believe the quality of social media posts is more important than the quantity (HubSpot)
• 79% of consumers expect brands to respond within a day of reaching out over social media (Sprout Social)
• Each person spends an average of 2 hours & 25 minutes on social networks & messaging (Global Web Index)

3 Secrets To Help You Scale Your Business
Scaling a business isn’t easy. It’s hard. Scaling up can be a daunting process for many start-ups, especially if they don’t have the right resources or systems in place to support growth. Although scaling a business does come with its challenges, you can overcome them and achieve sustainable growth in the long run.
In today’s podcast, we are looking at 3 secrets to help you scale your business
Here are the 3 points covered:
• Asana
• SEO
• Recruit the right people

Marketing Trends To Watch In 2022
As a marketer at any experience level, keeping up with marketing changes isn’t always easy. But, to succeed in the fast-paced marketing world -- and maintain a sense of relevance with your audience -- it's vital to stay ahead of them.
In today’s podcast, we are looking at marketing trends to watch in 2022
Here are the 3 points covered:
• Audio content
• Companies will prioritise social responsibility
• Virtual events will continue

Keyword Research: The Beginner's Guide
Keyword research is the process of finding and analysing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing.
In today’s podcast, we are looking at keyword research: the beginner’s guide
Here are the 3 points covered:
• How to find keywords ideas?
• How to choose the right keywords?
• Should I choose a short tail keyword or a long tail keyword?

How To Generate Effective Content Ideas
Coming up with creative content ideas on a regular basis is not an easy task. Taking time to develop your ideas for creating content will ensure that your content is targeted and will achieve your goals, for your business and your audience.
In today’s podcast, we are looking at how to generate effective content ideas
Here are the 3 points covered:
• Answer questions from Quora
• Research your competitors
• Analyse your SEO efforts

3 Habits Of Successful Social Media Experts
It’s no surprise that social media is super important when it comes to your business. Social media is how you connect with clients and potential customers; it’s how you give your company and brand that authentic personal touch. Still, to become an expert on social media, you’ll have to go further than posting content randomly without a strategy.
In today’s podcast, we are looking at the 3 habits of successful social media experts.
Here are the 3 points covered:
• They utilize the different social media platforms in different ways
• They track & analyse the important data
• They engage & connect with their customers

The Rise Of Reactive Marketing
As social media has gone from strength to strength, brands are using reactive marketing as a way of engaging with their audience on the spur of the moment, often with successful results. In order to pull off successful reactive marketing pieces, you have to be quick off the mark.
In today’s podcast, we are looking at the rise of reactive marketing
Here are the 3 points covered:
• Increase relevancy & reliability
• Increase engagement
• Build brand awareness

Common Reasons Your Website Traffic Is Dropping
For any business with an online presence, website traffic is important; the more visitors you have, the more opportunities you have to make your brand known. This is why a sudden drop in search engine traffic is a terrifying prospect, as it ultimately means business losses and lower revenue.
In today’s podcast, we are looking at the common reasons your website traffic is dropping
Here are the 3 points covered:
• Page load speed
• Server issues
• Missing domain security

3 Secrets To Become A More Productive Entrepreneur
With so many tasks to do at hand, entrepreneurs may often find themselves not having enough time to accomplish it all within a 24-hour time frame. It’s crucial you maximize every second of every day.
In today’s podcast, we are looking 3 secrets to becoming a more productive entrepreneur
Here are the 3 points covered:
• De-prioritise non-essential activities
• Ace your morning
• Learn the art of saying no

The Principles of Marketing
Marketing principles guide your marketing strategy and help your business stand out from the competition. It encapsulates your entire business’s approach to gaining customers. If your marketing strategy is too narrowly focused on any one aspect, it misses the point.
In today’s podcast, we are looking at the principles of marketing
Here are the 3 points covered:
• Create awareness
• Drive conversions
• Focus on retention

How To Master Your Email Marketing Strategy
Email marketing proves time and time again to be one of the most effective avenues in digital marketing. While some think email is a declining channel, it can be a very effective marketing tactic. The right strategy provides recipients with more information than a simple print advertisement, with minimal intrusion into their daily lives.
In today’s podcast, we are looking at how to master your email marketing strategy.
Here are the 3 points covered:
• Streamline your subject lines
• Ensure your emails are mobile-friendly
• Personalise your campaigns

Digital Marketing Mistakes To Avoid
Everyone, from professional marketers to small business owners, makes marketing mistakes. But even if you make some mistakes, you should be ready to learn from them, by discovering more about your audience and what exactly works for them.
In today’s podcast, we are looking at digital marketing mistakes to avoid.
Here are the 3 points covered:
• Targeting the wrong keywords
• Wasting money on PPC
• Avoiding hard work

How To Increase My Online Sales
Increasing sales, especially online, is a pretty constant marketing objective but the competition can get tough. When consumers have thousands upon thousands of products just a few clicks away, how can you differentiate your business and stand out?
In today’s podcast, we are looking at how to increase my online sales.
Here are the 3 points covered:
• Improve your digital marketing efforts
• Improve your SEO efforts
• Improve your website navigation

Why Is Website Structure Important For SEO
Your site needs to have a defined structure because, without it, it’ll just be a random collection of pages and blog posts. Your users need this structure to navigate your site. The better your site structure, the better your chance of ranking higher in the search engines.
In today’s podcast, we are looking at why is website structure important for SEO?
Here are the 3 points covered:
• It helps Google understand your website
• Better user experience
• Influences your brand’s site link

3 Key Components Of Rebranding
If you're thinking about rebranding any aspect of your business, you know it involves a lot of preparation and careful planning. Whether you're changing your marketing message, your logo, your website layout or even your name, you must clearly establish your new brand identity.
In today’s podcast, we are looking at 3 key components of rebranding.
Here are the 3 points covered:
• Your brand mission and values
• Your logo
• Your brand guidelines

Reasons Why Your Content Marketing Isn't Working For You
You’ve heard it a thousand times – ‘content is king’. When executed properly, the benefits of content marketing can help scale your business and contribute to real growth.
In today’s podcast, we are looking at 3 reasons why content marketing isn’t working for you.
Here are the 3 points covered:
• You’re overlooking important channels
• You’re sticking to one tactic
• You’re not having any fun with it

3 Personalities Successful Business Owners Must Have
While there is no one winning formula for business success, there do seem to be character traits that most successful business owners share.
In today’s podcast, we are looking at 3 personalities successful business owners must-have.
Here are the 3 points covered:
• Technician
• Manager
• Entrepreneur

Why Now Is The Time To Invest In Your Employees Personal Development
Your business is only as good as the employees you have on board. When your employees are excited about your business and motivated to do their best, you will find success. By equipping your workforce with the tools and strategies they need to do their jobs well, you will enjoy several benefits.
In today’s podcast, we are looking at why now is the time to invest in your employee's personal development.
Here are the 3 points covered:
• It helps you create promotable employees
• Boost employee job satisfaction
• Investing in future business success

Warning Signs Your Business Is Growing Too Fast
When your company is in growth mode, you might feel empowered by the exciting changes you're bringing to your organisation. The rapid expansion of a business, especially one that is a start-up or a small business, can cause negative effects in the short term as well as in the long term.
In today’s podcast, we are looking at warning signs your business is growing too fast.
Here are the 3 points covered:
• You have a lack of systems to manage & support growth
• Your resources are stretched too thin
• Your quality standards aren’t being met

3 Things That Can Damage Your Website's Ranking
There are many ways you can damage your ranking. Every website has faced or will face a drop in rankings in the future. You can’t avoid it, but you can certainly minimize the impacts of it.
In today’s podcast, we are looking at 3 things that can damage your website's ranking.
Here are the 3 points covered:
• Your website includes duplicate content
• Creating lots of low-quality links to your site
• Your website speed is too slow

Mistakes To Avoid In Your Next Marketing Campaign
You may have the best content in the world but if your strategy doesn’t have clear, measurable goals and a good understanding of the target audience, chances are that your campaign will fail.
In today’s podcast, we are looking at 2 mistakes to avoid in your next marketing campaign.
Here are the 2 points covered:
• Not creating landing pages
• Ignoring the data you collect

3 Things To Avoid When Creating Your Brand
A brand has never been successfully established by simply uploading a good-looking logo and writing a few lines on social platforms. To create a real identity, brands have to invest a lot of time and effort.
In today’s podcast, we are looking at 3 things to avoid when creating your brand.
Here are the 3 points covered:
• Not being consistent
• Not creating strict brand guidelines
• Not understanding the power of your brand

3 Things You Shouldn't Have On Your Website
When it comes to creating a design that boosts conversions and generates revenue, many businesses continue to struggle. Your website needs to be appealing and functional.
In today’s podcast, we are looking at 3 things you shouldn’t have on your website.
Here are the 3 points covered:
• Spelling or grammatical
• Broken links
• Low-quality images

Mistakes Start-up Businesses Make
Mistakes in business are inevitable, but certain ones can lead to their complete downfall. Sometimes it only takes one wrong move to destroy something you’ve built up.
In today’s podcast, we are looking at mistake’s start-up businesses make.
Here are the 2 points covered:
• Undervaluing your products or services
• Taking your foot off the pedal

Why You Shouldn't Rely On Paid Ads Alone
Paid advertising can be a great way to raise the visibility of your brand, inform your customers about the benefits of your products and services and let them know about special events such as sales or promotions. But you shouldn’t always rely on them.
In today’s podcast, we are looking at why you shouldn’t rely on paid ads alone.
Here are the 3 points covered:
• You don’t own the platforms
• Long term reputation
• Costs can outweigh results

Reasons Why Your Marketing Plan Doesn’t Work
Marketing can be incredibly powerful for businesses. When done right, marketing can boost awareness for your brand, position your company as the perfect solution for prospective customers and ultimately, drive leads and sales. But there are plenty of ways your marketing efforts can miss the mark.
In today’s podcast, we are looking at reasons why your marketing plan doesn’t work.
Here are the 3 points covered:
• Not having a blog on your website
• Being too competitor oriented
• Avoiding social media marketing

Why Your Business Should Be Using YouTube
Videos are a great way to differentiate your business and stand out among your competitors online. YouTube is no longer regarded as just an entertainment site; it has grown into an invaluable business resource.
In today’s podcast, we are looking at why your business should be using YouTube.
Here are the 3 points covered:
• You can add a face to your brand
• Wide audience
• Videos receive better engagement

Ideas To Help Improve Your Company Culture
At the heart of every successful organization is thriving company culture. Your people are your greatest asset, and when they feel connected to a company's mission and values, they're much more likely to produce their best work and help the business grow.
On today’s podcast, we are looking at ideas to help improve your company culture.
Here are the 3 points covered:
• Create initiatives for your employees
• Offer flexibility
• Celebrate the successes of all

The Importance Of Cohesive Branding
A cohesive, well-designed brand can differentiate your business from competitors, build trust with your audience, and give them the right first impression. Attention to the consistency of the brand over multiple materials is a must if you want successful marketing.
In today’s podcast, we are looking at the importance of cohesive branding
Here are the 3 points covered:
• Your own identity/recognisability
• Professionalism
• Multiple touch points

2 Reasons Why Awards Are Significant For Your Business
Not many companies are aware of the value of awards, and you often see many businesses producing amazing results for their clients but not being recognised for their efforts.
In today’s podcast, we are looking at 2 reasons why awards are significant for your business
Here are the 2 points covered:
• Credibility
• Customers

3 Reasons To Start Implementing Processes
As companies grow, they need to establish an effective implementation process to help them scale to meet business goals. The best companies are continually improving and have systems to implement a new process quickly and effectively.
In today’s podcast, we are looking at 3 reasons to start implementing processes
Here are the 3 points covered:
• Speed
• Uniformity
• Scalability

Security Tips To Protect Your Website
You’ve worked hard on your website (and your brand) – so it’s important to take the time to protect it. While complex, it involves setting up features and taking actions that help protect your data and those of your site visitors from cybercriminals.
In today’s podcast, we are looking at security tips to protect your website
Here are the 3 points covered:
• Brute force prevention
• Keeping your website up-to-date
• Securing the most important directories

The Importance Of A Marketing Plan
A marketing plan is a report that outlines your marketing strategy for the coming year, quarter or month. It’s one of the most important business tools for any company to utilise.
In today’s podcast, we are looking at the importance of a marketing plan
Here are the 3 points covered:
• Ensures consistency
• It helps in avoiding future uncertainties
• It gets everyone on the same page

How To Leverage Your Employee's Strengths
For small businesses, there is no greater leverage than your employees. However, the best run companies not only properly equip their employees with tools to succeed, but also utilize their skills and experience to help grow their business.
In today's podcast, we are looking at how to leverage your employee's strengths
Here are the 3 points covered:
• Drop the one size fits all mentality
• Apply individual strengths to achieve the team’s goals
• Offer training opportunities

Why Your Website Speed Is Important
A website that delights new or returning customers is likely to perform better than one that does not. As your buyers’ behaviour on the web continues to evolve, you can’t afford to overlook the importance of website load speed.
On today's podcast, we are looking at why your website speed is important
Here are the 3 points covered:
• Boosts your Google rankings
• Improves user experience
• Better conversion rates

What Makes A Good Landing Page
A well-designed landing page can greatly increase conversions for your campaigns. Rather than directing visitors from those sources to your general website, you can direct them to a specially-designed landing page that steers them in exactly the direction you want them to take.
In today’s podcast, we are looking at what makes a good landing page
Here are the 3 points covered:
• Consistent messaging
• Clear call-to-actions
• Simplicity

Why Is Content Marketing Important
Content marketing is at the heart of the most successful digital marketing campaigns. With content marketing, you can build trust with your audience, improve conversions, connect with your customers, and generate leads.
In today's podcast, we are looking at why is content marketing important
Here are the 3 points covered:
• Content fuels SEO
• Content drives your social media strategies
• Content helps you nurture & convert leads

March Budget 2021
Chancellor of the Exchequer Rishi Sunak has delivered the 2021 UK Budget, extending several coronavirus support schemes and outlining plans for the country’s post-pandemic recovery.
On today's podcast, we are looking at March Budget 2021
Here are the 3 points covered:
• Do what it takes to support
• Begin fixing the public finances
• Begin the rebuilding work

4 local SEO tips for 2021
Local SEO is the process of optimizing your business to improve its visibility in local search results on Google. Why does this matter? Because local consumers are actively looking for products/services close to them.
On today's podcast, we are looking at 4 local SEO tips for 2021
Here are the 4 points covered:
• Create a Google my business page
• Target local keywords
• Take time top build inbound links
• Manage your reviews

Tip And Tricks For Effective Social Commerce In 2021
It's no secret that the world of buying and selling online is constantly changing.
Keeping up with the latest and greatest trends in digital commerce can be hard, so here are some tips and tricks to help.
In today’s video, we are looking at tip and tricks for effective social commerce in 2021
Here are the 3 points covered:
• Choose the right platforms
• Encourage people to review and share your business
• Make it exclusive to the platform

3 Reasons Your Business Should Be Using Chatbots
More and more businesses are adopting digital transformation to modernize customer communication and improve internal processes. With the increasing popularity of messaging and social media platforms, chatbots are now the centre of business messaging. While some chatbots are designed to answer basic questions, others are programmed to understand even complicated requests.
In today's podcast, we are looking at 3 reasons your business should be using chatbots.
Here are the 3 points covered:
• 24-hour availability
• Personalised experiences
• Increased customer interaction
Don't forget to check out our conversational marketing video - https://youtu.be/zeDOAqW9-1o

3 Benefits Of Having A One-page Website
A one-page website works similarly to a landing page, in that it contains everything relevant to your product or service without needing to click elsewhere. More and more companies are choosing them over, elaborate multi-page sites to meet the needs of their businesses.
In today’s video, we are looking at 3 benefits of having a one-page website.
Here are the 3 points covered:
• Better load speed
• Higher user engagement & conversion rates
• Making changes to the site is much easier
Don't forget to check out our 13 topics to follow in 2021 video: https://youtu.be/0_pRBzD6yQA

3 Key Benefits Of Conversational Marketing
Conversational marketing is a highly personalised approach to engaging with your website’s visitors, usually in real-time. Having this one-to-one interaction is vital for any company who want to build relationships with their customers, as it makes customers feel listened to and helps build trust.
in today's podcast, we are looking at 3 key benefits of conversational marketing
Here are the 3 points covered:
• You create a more human buying experience
• You shorten your sales cycle
• You convert more leads & better

How To Be Smart With Your SEO
For your business to be a success, a website that ranks high with search engines helps a great deal. Understanding SEO is crucial to significantly increase your traffic and brand awareness. With so many SEO techniques, it’s become almost impossible to determine which ones to stick to and which you can safely ignore.
On today's podcast, we are looking at how to be smart with your SEO.
Here are the 3 points covered:
• Write unique and relevant content
• Link to other sites with relevant content
• Use readable and meaningful URLs only

3 Ways To Diversify Your Marketing Strategy
The key to a successful digital marketing campaign is diversity. Whether you already have a marketing campaign, or you’re just now jumping on board, there are always new ways to improve your marketing strategy.
On today's podcast, we are looking at 3 ways to diversify your marketing strategy.
Here are the 3 points covered:
• Leverage paid advertising
• Start building long term strategy
• Host a webinar

Advantages Of Bespoke Website Development
There are so many websites on the internet and you as a business need to stand out from the crowd. Using a theme or builder won’t do you justice, nor will it make it easy to come out on top of your competition. Bespoke websites are built from the ground up specifically to serve the needs of your organisation and your users.
On today's podcast, we are looking at the advantages of bespoke website development.
Here are the 3 points covered:
• Tailored to your business
• Better performance
• More secure

Daily Habits All Entrepreneurs Should Have
Entrepreneurship is hard. It requires consistent discipline, and confidence in yourself. The foundation of all success is having the right habits in place. They make sure you stick to a routine and keep you disciplined so that you do the things that need to be done.
On today's podcast, we are looking at daily habits all entrepreneurs should have
Here are the 3 points covered:
• Set a routine & stick to it
• Remind yourself of your goals
• Practice a skill

Topics To Follow In 2021
To help you prepare your business for the new year, it's important to keep on top of the latest trends in both marketing and websites, which set to make an impact in 2021.
On today's podcast, we are looking at topics to follow in 2021
Here are the 13 points covered:
• Conversational marketing
• Machine learning paid search
• Social commerce
• Local SEO
• Marketing automation
• Progressive Web Apps (PWA)
• Chatbots
• Single-page Websites
• Single-page Apps
• Static web page
• Internet of Things
• Mobile-First Design
• Smart content loading

Merry Christmas 2020
From all of us at SOS Creativity we wish you a Merry Christmas and a happy new year!
If you need some help or would like a free consultation, visit www.soscreativity.co.uk/book-a-consultation/, give us a call on +441613270427 or email us at info@soscreativity.co.uk and a member of our team will be happy to help.

Word-Of-Mouth Marketing 2021
Word of mouth marketing (WOM) is a natural part of the buying cycle, and in an era where customers are more likely to search for information online when making a purchase, it’s also one of the most reliable ways to build loyalty for your company
On today's podcast, we are looking at word-of-mouth marketing
Here are the 3 points covered:
• 74% of consumers identify word-of-mouth as a key influencer in their purchasing decisions - https://www.bigcommerce.co.uk/
• People are 90% more likely to trust & buy from a brand recommended by a friend - https://www.invespcro.com/
• 63% of social media users believe consumer reviews are number 1 https://cim.co.uk/

How To Utilise LinkedIn To Generate Leads
LinkedIn is the largest business-oriented networking website geared specifically toward professionals. Using LinkedIn to generate leads can be a pretty straight forward process — if you’re willing to invest a little time sharing your expertise and thought leadership.
On today's podcast, we are looking at how to utilise LinkedIn to generate leads
Here are the 3 points covered:
• Answer targeted questions in your expertise area
• Develop a content posting strategy and stick to it
• Include an effective call to action at the bottom of every post

Smart & Simple Ways To Motivate Yourself
Motivation can give you that extra push to get something done, but it doesn't always come when you need it. If you're struggling to start or complete a task, give yourself some encouragement to keep going.
On today's podcast, we are looking at smart & simple ways to motivate yourself
Here are the 3 points covered:
• Reduce daily distractions
• Find the optimism
• Compete in a friendly way

What To Look For When Hiring A Digital Marketing Agency
Making the jump to hire a company outside of your own to help with marketing is a big decision, but not all agencies are the same and you have to make sure that you hire an agency who aligns with your goals to ensure you make the best decision for your brand.
On today's podcast, we are looking at what to look for when hiring a digital marketing agency.
Here are the 3 points covered:
• Determine what services you want
• Find an agency that fits your budget
• Look for an agency with experience and proven results

Signs Your Website Needs Updating
There is no better or more cost-effective way to advertise your business than on the World Wide Web. The trick though isn’t just having a website, it’s developing the right website and updating it regularly and consistently.
On today's podcast, we are looking at signs your website needs updating.
Here are the 3 points covered:
• You don’t want to give out your website URL
• Your site is over 3 years old
• Your site isn’t generating sufficient leads or conversions

How To Adapt Your Goals During Tough Times
We are currently living in tough and unprecedented times. We are facing matters that are out of our control and it can be overwhelming. Not only have our day-to-day responsibilities been affected but our desires and goals have taken a hit too.
On today's podcast, we are looking at how to adapt your goals during tough times
Here are the 3 points covered:
• Do not panic
• Simplify your strategy
• Adjust deadlines

Marketing Through The Coronavirus Crisis
From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks. Not only have we had to adapt our day-to-day lives, but many businesses have also had to change their marketing strategy.
On today's podcast, we are looking at the marketing through the Coronavirus crisis
Here are the 3 points covered:
• Present with empathy & transparency
• Adapt to new ways of working
• Associate your brand with good

The Importance Of Training Your Employees
When employees undergo training, it improves their skills and knowledge of the job and builds their confidence in their abilities. There are a number of positive results from providing correct training to your employees.
In today’s video, we are looking at the importance of training your employees.
Here are the 3 points covered:
• Addresses internal weaknesses
• Positive employee retention
• Keeps everyone aligned

3 Ways To Repurpose Content
Repurposing content simply means taking one asset and reusing it somewhere else. To really make it work, it helps to produce content with repurposing in mind, so you can easily slice and dice it into different formats.
On today's podcast, we are looking at 3 ways to repurpose content
Here are the 3 points covered:
• Blogs ➡ E-books
• Video ➡ Podcast
• Email marketing ➡ Social media posts

4 Tips To Helping You Prepare Your 2021 Business Plan
Business plans serve several key functions, and not only do they serve as a roadmap to guide you either in the early days of business or years down the line, but they also serve as an opportunity to research market conditions, competitors and potential pitfalls you might not be aware of.
On today’s podcast, we are looking at tips to helping you prepare your 2021 business plan.

Tips To Help You Master A New Skill
We all want to be better at something. After all, self-improvement is necessary to getting ahead. But mastering a new skill can be difficult for anyone regardless of their ability.
On today’s podcast, we are looking at tips to help you master a new skill.

How To Be The CEO Of Social Media
You may have heard us repeat a few times in the past “In order to win on social media, you need to be the CEO of social media”. But what exactly does that phrase mean?
On today’s podcast, we are looking at how to be the CEO of social media

3 Things You Must Do To Achieve Your Goals In 2020/2021
Goal setting can help you stay motivated, determine what’s important to you, eliminate distractions, and build your self-confidence. To help you achieve your goals you should introduce some measures to help you stay on top of them.
On today’s podcast, we are looking at 3 things you must do to achieve your goals in 2020/2021

4 Things Every Business Owner Must Do To Avoid Failure
The fear of failure is one of the most common reasons why people decide not to start their own business. Hauling yourself out of your comfort zone and throwing yourself into the unknown takes a certain amount of courage and self-assurance.
On today’s podcast, we are looking at 4 things every business owner must do to avoid failure

How Your Employees Can Support Your Business
As well as your customers, your employees are a highly valuable resource to your business. They keep your business ticking especially when provided with the right tools and resources.
On today’s podcast, we are looking at how your employees can support your business

3 Reasons Why Goal Setting Is Important
Setting goals helps trigger new behaviours, helps guides your focus and helps you sustain that momentum in life. A goal does not have to be something big, little goals can help you to achieve a much bigger goal.
On today’s podcast, we are looking at tips to increase employee engagement

How To Keep Ahead Of Your Competitors
There are always going to be competitors who are providing the same solution as you. If you’ve had a great business idea, there’s a sizeable chance that someone else has thought the same thing. But how do you differentiate yourself from the competition?
On today’s podcast, we are looking at how to keep ahead of your competitors

Top 3 Web Development Tools
With the number of web dev tools increasing almost daily, finding the best software to get the job done can sometimes feel daunting. To help you out, we’ve created a list of essential tools for web development to get you started.
On today’s podcast, we are looking at the top 3 web development tools

How To Tell Your Brand's Story
A brand story recounts the series of events that sparked your company’s inception and expresses how that narrative still drives your mission today. If you craft a compelling brand story, your audience will remember who you are, develop empathy for you, and, ultimately, care about you.
On today’s podcast, we are looking at how to tell your brand’s story

Tips To Increase Employee Engagement
Today more than ever, organizations rely on the energy, commitment and engagement of their workforce in order to survive and thrive. Making sure your employees are engaging is the key to making sure your business is a success.
On today’s podcast, we are looking at tips to increase employee engagement

3 Advantages Of Asana As A Project Management Tool
As a company or team, you need to have a formal project management process. If you’re finding it increasingly difficult to stay organised and collaborate with teammates, you definitely need to start using a project management tool such as Asana.
On today’s podcast, we are looking 3 advantages of asana as a project management tool

The Benefits Of Using Social Media Automation Tools
If you want to save your time while working on your digital marketing strategy, then you should take the assistance of some social media automation tools. Automating social media publication reduces the hours spent on maintaining and growing your business’s accounts.
In today’s podcast, we are looking at the benefits of using social media automation tools

4 Influencer Marketing Statistics For 2020
Influencer marketing is a form of marketing in which focus is placed on specific key individuals rather than the target market as a whole. There are a lot of statistics about influencer marketing that are handy to know.
On today’s podcast, we are looking at 4 influencer marketing statistics for 2020.

3 Common Misconceptions About Entrepreneurship
Often people have misconceptions about entrepreneurship being straightforward and not much can stop you from having a successful business. But in reality, being an entrepreneur has lots of risks involved and is hard to make sure your business is a success.
On today’s podcast, we are looking at 3 common misconceptions about entrepreneurship

How Blogging Can Increase Your Sales In 2020
Blogging is still an effective marketing strategy to increase your sales. Not only does it improve your SEO ranking, but it also boosts your brand awareness with people who have never heard of your business.
On today’s podcast, we are looking at how blogging can increase your sales in 2020

3 Challenges Entrepreneurs Face When Starting A Business
When starting a business, entrepreneurs are faced with many challenges, whether that be significant challenges or small challenges. But every entrepreneur faces the same three challenges when starting their business which they overcome to create a successful business.
On today’s podcast, we are looking at 3 challenges entrepreneurs face when starting a business.

3 Common Misconceptions About Entrepreneurship
Often people have misconceptions about entrepreneurship being straightforward and not much can stop you from having a successful business. But in reality, being an entrepreneur has lots of risks involved and is hard to make sure your business is a success.
On today's podcast, we are looking at 3 common misconceptions about entrepreneurship

How Blogging Can Increase Your Sales In 2020
Blogging is still an effective marketing strategy to increase your sales. Not only does it improve your SEO ranking, but it also boosts your brand awareness with people who have never heard of your business.
On today's podcast, we are looking at how blogging can increase your sales in 2020

3 Challenges Entrepreneurs Face When Starting A Business
When starting a business, entrepreneurs are faced with many challenges, whether that be significant challenges or small challenges. But every entrepreneur faces the same three challenges when starting their business which they overcome to create a successful business.
On today's podcast, we are looking at 3 challenges entrepreneurs face when starting a business

3 Common Email Marketing Myths
Email marketing still has lots of myths regarding its effectiveness and use in businesses marketing strategies. For companies to see its effectiveness, the common myths around email marketing need to be squished.
On today's podcast, we are looking at 3 common email marketing myths

How To Establish A Good Social Media Strategy
Due to the lockdown rules imposed back in March, many businesses have slowed down their trading to help them survive during this uncertain time. These businesses are now taking the opportunity to create a good marketing strategy, so they have a strong online presence for when they start trading again.
On today’s podcast, we are looking at how to establish a good social media strategy

3 Must Have Features Your Ecommerce Website Needs
In light of the current climate, eCommerce website sales have increased dramatically due to people unable to leave their houses. But for people to trust and buy things off your website, you need to have many features in place, so they know your website is trustworthy enough to buy from.
On today’s podcast, we are looking at 3 must-have features your E-commerce website needs.

Common Questions About Digital Marketing
Digital marketing is always evolving but we often see the same questions being asked by businesses, about their own marketing efforts. It’s important to be familiar with the basics of marketing and to know whether your marketing efforts are efficient for your business.
On today’s podcast, we are looking at common questions about digital marketing.

3 New LinkedIn Features That Your Business Should Be Using
Social media platforms are always bringing out new features to improve the efficiency of users. LinkedIn has brought out many new features that you may not be aware of but could be beneficial for your business.
On today’s podcast, we are looking at 3 New LinkedIn Features That Your Business Should Be Using

Tips For First Time Entrepreneurs
Starting a business can be hard and if you're new to entrepreneurship, then things can be even harder. To make things easier you can always ask for advice of other entrepreneurs who have already been through it.
On today’s Podcast, we are looking at Tips For First Time Entrepreneurs

How To Adapt Your Marketing During Covid-19
The growth of your company relies on your marketing efforts, but during this uncertain time so does the survival of your business. Now is the perfect time to set yourself as an industry expert and show potential clients what value you can add to their business post-Covid-19.
In today’s podcast, we are looking at how to adapt your marketing during Covid-19

5 Key Features Your Website's Homepage Must Include
Your homepage is an essential tool for your business and is one of the main focuses of your website. Your homepage provides the first impression to potential customers.
There are many important components of effective web design, but the core of a website is its content. Within seconds, your homepage needs to introduce your product or service and entice visitors to explore your website further.
In today’s podcast, we are looking at 5 key features your website’s homepage must include.

3 Ways To Support Your Staff During Covid-19
With many businesses working remotely during these uncertain times, organisations have been able to flip the switch without breaking productivity.
All employees that are working from home are one of the reasons that the business is still operating, but with there being no face-to-face contact, many need that extra push and assistance to help them achieve greatness within the business.
In today’s podcast, we are looking at 3 ways to support your staff during COVID-19.

5 Reasons Why You Should Use Video Marketing
Previously we talked about how to improve your video marketing and common misconceptions about video marketing. But we haven’t tackled why you should use it.
As a business, you should be using all of the applicable marketing techniques possible for the growth of your business. Video marketing should be one of the most important.
In today’s podcast, we are looking at 5 reasons why you should use video marketing.

How To Utilise Twitter During Covid-19
We’ve previously stressed the importance of being online during these unprecedented times but it’s also important the way you utilise your online presence.
Many of you may be using Twitter on a day-to-day basis but are you using it to the best of your advantage?
In today’s podcast, we are looking at how to utilise Twitter during COVID-19.

Covid-19 Business Survival Webinar
We recently hosted a live webinar about ‘Survival Mode: How to make sure your business survives Coronavirus’ because as a business, we know how times are tough in this current climate.
We are all living in uncertain and unprecedented times. As businesses, we can’t predict the direction we will go throughout this pandemic and where we will be after it is over.
To ensure that your company does the most to ensure survival, we have repurposed the webinar into this week’s podcast to provide more value to those who weren’t there to attend.

Tips To Help Your Business Survive During COVID-19
Last week, we talked about how to ensure productivity when working from home due to COVID19. It presents a significant threat not only to human health but also to business. For many businesses having to shut shop, many are worried about what’s going to happen to them soon. Other businesses are having to work remotely, but if you are, here are some tips on how to help your business survive during COVID19.

Working From Home: Ensuring Productivity
With the current climate and COVID-19, many businesses have had to resort to getting their employees able to work remotely. Sometimes it’s hard to stay motivated and easy to procrastinate when working from home, so here is this week's podcast of ‘Working From Home: Ensuring Productivity’.

Why Is It Important To Have A CRM?
A CRM is a Customer Relationship Management software. It’s all of the activities, strategies and technologies that companies use to manage their interactions with their current and potential customers.

How To Integrate New Staff Into The Team
Hiring is one of the biggest challenges for an organisation/business. Once you find the right person, you need to make sure that you set them up for success.

Why Your Online Presence Is Important
An online presence is important for outbound marketing because it reinforces your brand and what you offer your target market. An online presence is very vital for your business!

3 Facebook Advertising Tips You Need To Know
One incredible strength of Facebook Ads is just how much you can do with them. You can target and reach almost any type of audience in a variety of different placements. There are some tips that you could use to better optimise your campaigns and help to max your ROI. Here are 3 Facebook advertising tips you need to know.

How To Become A Better Networker
Networking doesn’t come naturally to everyone but has become somewhat of a necessity if you want to succeed in the business world.
Regardless of how you network, there are things you can do to improve your networking skills and start building those professional relationships.
Here’s how to become a better networker.

How To Build A Strong Work Ethic
We’ve all been in the situation of feeling un-energised and un-productive in the office. It cripples productivity and reduces efficiency. This can create procrastination, which is something we definitely don’t need in the workplace. We’ve created a podcast on ‘How To Build A Strong Work Ethic’

Is Pinterest Still A Relevant Platform?
From fashion tips to home decor inspiration, Pinterest is home to a wide variety of ideas waiting to come to life. It’s essentially a scrapbook platform that creates a board for you to build upon. But the most frequent question we hear today is ‘is Pinterest still a relevant platform?’ It is, and here’s why.

3 Common Misconceptions About Marketing
In a world of marketing, it’s hard to know what advice is useful along with what works and what doesn’t. A lot of businesses are refraining from focusing on marketing but realistically, marketing is what helps you to bring in leads, customers and clients and gets your brand name in front of your target audience.
In this week’s podcast, we’re covering ‘3 Common Misconceptions About Marketing’

Interesting LinkedIn Statistics
As the world’s largest professional networking site, LinkedIn connects industry professionals with each other and also helps others discover job opportunities.
In this week’s podcast, we’re covering ‘Interesting LinkedIn Statistics’

SEO: Do You Still Need It In 2020?
If you’re unfamiliar with SEO, you’re probably wondering why it seems to be so important. Many brands and businesses know that they need SEO and the benefits that they’ll get from it.
In this week’s podcast, we’re covering ‘SEO: Do You Need It In 2020?’

4 Must Do's For Effective Social Media Marketing
A lot of businesses aren’t sure whether they’re doing social media marketing wrong or to its full potential. Yes, you must have a social media presence but it’ll only be effective if done correctly.
In this week’s podcast, we’re covering ‘4 Must Do’s For Effective Social Media Marketing’

How To Set New Years Resolutions For Your Business
If you could only do one thing in 2020, what would it look like that’ll make a massive impact in your business?
You need to work backwards with your goals, starting from a year, to 6 months, 3 months, 1 month and 1 week.
We hope you have a fantastic New Year and hope that your business meets its 2020 goals!

Merry Christmas From SOS Creativity
Christmas is approaching and some businesses have begun to slow down with their marketing activities ready for the New Year. Even if you aren’t doing much, make sure to include a Christmas countdown on your Instagram or Facebook stories! Let your followers countdown with you!
We hope you have a very Merry Christmas! 🎄

How Can My Brand Use Instagram Stories
Instagram stories are really engaging with their variety of different filters, tags, locations and all of the extras! They can also add a personalised touch to how you engage your audience.
In this week’s podcast, we’re covering ‘How Can My Brand Use Instagram Stories?’

How To Keep Your Team Motivated In 2020
When you’re running a business, your team is your most important asset and biggest resource. Without your team, the business wouldn’t be able to function properly, so it’s important to keep them motivated and ready to come to work on a daily basis!
In this week’s podcast, we’re covering ‘How To Keep Your Team Motivated In 2020’

Top 3 Digital Marketing Trends For 2020
With a brand new decade rapidly approaching, here are some of the top trends for 2020.

The Best Forms Of Offline Marketing
In this video, we looked into offline marketing and what the best forms of it are. While online marketing isn’t going anywhere soon, offline marketing—formerly known as just “marketing”—has had a recent resurgence.

How To Make Decisions As An Entrepreneur
As an entrepreneur, you must make different types of decisions on an everyday basis. You must choose directions, solve problems and take action. This is one of the most critical processes in your company.
In this podcast, we will be looking at ‘How To Make Decisions As An Entrepreneur’

4 Reasons Why You Need A Business Plan
Having a business plan is the blueprint for your business and starting without one can be very risky. In the growth phase, an updated business plan is useful for forecasting or raising additional capital for expansion.
In this podcast, we will be looking at ‘4 Reason Why You Need A Business Plan’

5 Interesting Statistics About Digital Marketing
Digital marketing is changing at a fast rate, some businesses can keep up with the latest industry changes whilst others can’t. It’s crucial that your business stays up to date in order to succeed. In this podcast, we will be looking at ‘5 Interesting Statistics About Digital Marketing’

4 Benefits Of Using Instagram In Your Marketing Strategy
Instagram is a big social networking platform that connects people solely through visual elements, which captures and sustains our attention. Using Instagram is essential if you want to attract your target audience but to build a marketing strategy, you need to understand what benefits Instagram can bring for your business. In this podcast, we will be looking at ‘4 Benefits of Using Instagram in Your Marketing Strategy’

5 Ways To Stay Motivated As A Business Owner
Being an entrepreneur can be hard work as you're running your own business. But if you don't have the helping hand from a colleague or staff, it's hard to set tasks and sometimes be able to complete them. It's very easy to lose motivation as an entrepreneur. In this podcast, we will be looking at '5 Ways To Stay Motivated As An Entrepreneur'

Why Is It Important To Have A Target Audience?
Having a target audience/market is a big deal in 2019 because the approach is an important means of boosting efficiency. When you are selling a product/service, you need to be able to identify who your ideal client is and who you think can benefit from your brand.
In this podcast, we will be answering the question of ‘why is it important to have a target audience?’

5 Tools That We Recommend For Your Business
When it comes to marketing for your business, it can be hard to choose where to start and what tools to use. As you know, we’re a marketing agency and use a wide variety of tools, software and programmes, so here are 5 tools we recommend for your business.

Is Email Marketing Still Relevant?
Email was one of the first forms of online marketing and was a big part of communication. It is still important and used within the workplace but due to so many other forms of marketing, there are lots of question of ‘is email marketing still relevant?’ We answer this question in this podcast.

Social Media Marketing: Pros & Cons
Social media has become the medium for people to socialise and for businesses to promote their brand. More and more are including social media marketing into their marketing strategy, but if you don’t already do so, it’s essential that you research and find out whether it’s beneficial for you and your brand before you jump in.
In this podcast, we cover some pros and cons of social media marketing.

Mistakes To Avoid In Business
No business owner is perfect and everybody makes mistakes. But, can these mistakes cost your business time and money? As a business owner, you want your business aiming for success, not a failure, so in this podcast, we will be talking about mistakes to avoid in business.

How To Keep Your Brand Consistent Across Social Media
Managing multiple social media profiles can be a difficult task. With each platform having its own rules, it can be hard to stay consistent across the platforms you’re working with. For example, Twitter has a character limit of 280 while Instagram has a video length limit of 59 seconds (Longer videos can be uploaded to IGTV).
With that said, it can be hard to stay consistent while adhering to the rules. In this podcast, we cover how to keep your brand consistent across social media.

How To Increase Your Following On Twitter
Previously, we have done a few podcasts about Twitter and how to grow your business using it, but how do you specifically increase your following organically through different activities?
The effectiveness of this platform depends on the marketing strategy you use to promote your business. In this podcast, we tackle ways to increase your following on Twitter.

7 Most Common Myths About Websites
With over 1.94 billion websites online are you stuck within the myths of websites?
As the fight for the top spot on Google becomes an increasing battle, website knowledge has never been more important.
To make sure you aren’t caught in the myths we have created this podcast on the 7 most common myths about websites.

Why Is It Essential To Get Your Business Online?
Online marketing is important for any business because it has a significant influence on customers purchasing decisions. To make sure your business is relevant to today’s market, you need to keep up with technological advancements.
To make sure your business is not left behind, we have created this video on ‘why it is essential to get your business online?’

5 Tips On How To Network On Social Media
Networking on social media? Who would have thought it but little do you know networking on social media is as easy as it sounds. Simply engaging with other people allows you to network with different people and businesses.
We have created this podcast to help you get the most out of social media and help you widen your networking avenues as in this video, we cover 5 tips on how to network on social media.

Quick Statistics About Facebook
Facebook is one of the biggest social networking platforms with over 2.38 billion monthly active users [March 31st 2019]. It is continuously growing and evolving, giving more ease to those who incorporate Facebook into their personal lives as well as their marketing strategy.
There are some things that people generally don’t know about Facebook, and that’s why we’ve got this video for you. Here are some quick statistics about Facebook.

How To Make Your Content More Valuable
Content marketing should be a part of your marketing strategy in 2019. But do you know how to make content valuable? If not, this podcast will cover how to make your content more valuable.

Link Building: The Basics
Link building is the process of getting other businesses/websites to link to your website, and it helps with your SEO efforts. We build links because it tells Google that your website is a quality, reliable resource, therefore helping you to rank higher on Google’s search pages.
If you didn’t already know about the benefits of link building or even link building techniques, this podcast will explain the basics of why your business needs it.

Paid vs Organic Marketing Part 2
Marketing is very important for your business but it falls into 2 categories, paid and organic. These two different types of marketing rely on different approaches and it depends on the resources you have. Both have the same yet different purposes and this video will help you to distinguish the uses between the 2.
In part 1 we talked about paid marketing and the pros & cons surrounding it. In this podcast, we will be focusing on organic marketing.

Paid vs Organic Marketing Part 1
Marketing is very important for your business but it falls into 2 categories, paid and organic. These two different types of marketing rely on different approaches and it depends on the resources you have. Both have the same yet different purposes and this video will help you to distinguish the uses between the 2.
Today we will be focusing on paid marketing and the pros & cons surrounding it.

Why Your Small Business Should Use Twitter
We’ve mentioned in almost every video about how social media marketing is important as we’re getting deeper into 2019. Some people say they use every platform apart from Twitter because they’re unsure if it would benefit their business.
In this podcast, we’ll be talking about why your small business should be utilising Twitter.

Why Your Business Needs Digital Marketing In 2019
We all thought that 2018 was the year for digital marketing, but we were wrong. 2019 has a bigger demand for your business to have a digital marketing strategy and to be online. You need to take advantage of all of the available marketing resources and technologies.
In this podcast, we’ll be talking about why your business needs digital marketing in 2019.

Simple Tips To Help Market Your Business On Facebook
As probably stated a lot of the time, Facebook is one of the biggest social media networking platforms with over 1.5 billion daily active users. It would be silly not to try incorporating Facebook into your social media marketing strategy! For those who are just starting out, here are some simple tips to help you market your business on Facebook.

Why Is Content Marketing Important For Your Business?
Previously, we went over the most frequently asked questions about content marketing, but due to the growth of content marketing, we thought we would revisit the topic. Content marketing is key to any business but do you know why? If not, this podcast is for you as we cover why is content marketing important for your business?

6 Tips For Running A Successful Business
Being an entrepreneur is a big deal. You’ve just set up your dream business in the hopes to be successful as soon as possible but how can you grow in order to become a success?
In this eposide we talk about 6 tips for growing a successful business to help entrepreneures.

How To Grow Your Business Using Pinterest
Does your business use Pinterest? With over 250 million users every month, your business should be actively using it as part of your marketing strategy.
How to use Pinterest for marketing? How to use Pinterest for business? These are the questions that businesses are constantly asking. So in this eposide we tackle how to grow your business using Pinterest.

3 Ways To Market and Grow Your Business in 2019
In our opinion, these are the best 3 ways to market and grow your business this year:
- Know your audience
- Bring value to your audience
- Engage with them and grow your brand
It's important to think about your audience as they're who you're targeting to! If you follow these 3 points, you will help your business grow successfully in 2019.

How To Get Targeted Traffic To Your Website
Websites are really important for your business as the digital age that we’re in has grown massively; so should your online presence, and the first thing your business should have is a website.
There’s no point in having a website if you don’t intend to bring in a tonne of traffic and this is some company’s downfall. Businesses always question how to get targeted traffic to your website and it couldn’t be any simpler. In the eposide we tackle 5 points that can help you get target traffic.

3 Answers To Help You Scale Your Business in 2019
What are the benefits of social media marketing for my company?
How long should our emails be when it comes to email marketing?
How do we make our content engaging?
This episode answers these questions to help you scale your business in 2019. Being online is important, so make sure you-
- Adjust your social media strategy to suit the new year
- Do some tests to see what type of emails work the best with clicks and opens
- Provide value to your followers through your content

20 Surprising Statistics About Instagram Part 2
Instagram is growing faster than ever and it can be hard to keep up with it for a lot of people. But, hopefully with these statistics you can see how big Instagram has become which will help you understand the importance and opportunities within the Social Media platform. So in this eposide we tackle 20 surprising statistics about Instagram 2018.

20 Surprising Statistics About Instagram Part 1
Instagram is growing faster than ever and it can be hard to keep up with it for a lot of people. But, hopefully with these statistics you can see how big Instagram has become which will help you understand the importance and opportunities within the Social Media platform. So in this eposide we tackle 20 surprising statistics about Instagram 2018.

How Can A Small Business Leverage Social Media?
As we have probably reiterated many times, here at SOS Creativity, social media couldn’t have any more of an importance than it does right now for your business. Most businesses or business owners struggle to utilise social media and actually leverage it.
In our this eposide, we looked at effective social media marketing for small businesses. Listen now to make sure your getting the most out of your social media profiles!

6 Answers To The Most Frequently Asked Questions about Digital Marketing
Over the past few years, digital marketing has become a really important part of owning a business especially when it comes to being online. A large percentage of the world’s population is online, so why shouldn’t you be also?
Digital marketing can be a foreign concept to a lot of people. To help those of you who are struggling to understand why we need it in 2018, here are 7 answers to the most frequently asked questions about digital marketing.

5 Benefits of Having a Facebook Business Page
Many businesses have a Facebook business page because Facebook is the biggest platform to be on, which is correct but some are set up and never touched due to people not knowing what how can use Facebook to generate any leads, sales or traffic.
You can promote and advertise your business and there are some significant benefits that Facebook can provide. The question is usually asked “why is Facebook good for marketing?”.

3 Ways To Get More Positive Testimonials
As a business, it’s important to harness the power of each and every of your customers’ opinions and it should always be encouraged for people to leave reviews no matter what their experience was like.
In this eposide, we will be exploring how to get online reviews for your small business and especially 3 ways to get more positive testimonials to build your brand reputation.

Marketing Strategies For Small Businesses
Many questions are asked about marketing such as “What are some common marketing techniques for my small business?” or “what are good marketing strategies for a small business?”. The answer is: some techniques work for particular niches whilst others don’t.
So in this eposide, we will be addressing small business marketing strategies that work for almost any industry which almost every business should already have implemented.

5 Tools Every Small Business Owner Must Use For Digital Marketing Success
Digital marketing can change your company massively if you’re implementing things properly. With technology evolving, you need to keep up to date with the necessary tools that could help your business to grow.
With the end goal of marketing being to drive traffic to your website and convert, we talk about 5 tools every small business owner must use for digital marketing success.

Surprising Social Media Facts
As we’ve already established, social media is rapidly growing and if you’re using it for your business it’s best to keep up to speed with recent trends surrounding it. It’s good to know exactly what’s going on so you can adopt marketing techniques to help with your strategy. So in this eposide we cover some of the best surprising social media facts in 2018.

What Makes A Startup Successful
Startups will always face multiple challenges and uncertainty and on average 9/10 will end up going out of business. There is a consistent set of key success factors for startups and qualities which makes these businesses successful. In this podcast, we will be finding out what makes a startup successful. Listen now to help make your startup successful!

How To Improve Your Video Marketing
In this day and age, content isn’t just about blocks of text full of information, it’s also images, video and audio. All of these different types of content can carry the same message but you need to be able to do it right.
As video marketing is now becoming important for your digital presence, you want it to be as precise as possible so it provides value and the correct information to your audience. In this podcast, we cover video production tips and tricks on how to improve your video marketing.

Inbound Marketing: 6 Things You’re Forgetting To Do
Companies that regularly blog generate 126% more leads than those who do not. Inbound marketing helps the customer to make the right decision and in doing so, your business grows. So in this eposide we cover 6 things you may be forgetting to do in your inbound marketing strategy.

Answers To Make Your Digital Marketing Strategy A Success
Over the past few years, digital marketing has become a really important part of owning a business especially when it comes to being online. A large percentage of the world’s population is online, so why shouldn’t you be also?
Digital marketing can be a foreign concept to a lot of people. To help those of you who are struggling to understand why we need it in 2018, here are answers to the most frequently asked questions about digital marketing.

3 Tips For Making A Good Website Even Better
Having spent a great deal of time on creating your company’s website, you may think that once it’s done then it’s done! As easy as that sounds, you should always want your website to be constantly better than it was the day before.
There are many things you can do and implement such as improve website design or functionality, so we hope to cover all the points in this eposide with 3 tips for making a good website even better.

Handy Tools To Use In Your Marketing Strategy
Your business should have a digital marketing strategy in place, but are you using any helpful time saving tools? There are many you could use to help simplify your marketing efforts and reduce the time you spend on certain areas of marketing.
So in this eposide we talk about some handy tools you could use to help with your digital marketing strategy.

3 Simple Steps To Growing Your Instagram Following Organically
Growing your Instagram account organically seems like a long and tedious task when there’s such thing as buying followers, likes and comments, which are usually bot accounts. Your profile won’t look legitimate or professional if somebody was to go through it and see that the majority of your followers and engagement were fake.
Many people struggle when it comes to the organic side of it all. It’s simple once you understand what certain things can do and how they can benefit you. So to help you, we are covering 3 simple steps to growing your Instagram following organically.

4 Things To Avoid When Blog Writing
Blog writing is very important for your business for the reasons that it showcases your expertise, provides answers for queries that people are searching for and it drives traffic to your website.
You need to make sure you’re blogging correctly and providing the right amount of value for those who need it.
Due of the importance they have, any mistakes can either turn away readers or lose their interest. So in this eposide we cover 4 things to avoid when blog writing.

3 Popular Ways You Can Use Social Media To Make More Sales
Social media opens up a large area for you to implement strategies to help your business. The old saying goes, people do business with people. On social media, there are a lot of people. By being on these platforms, being social and providing value, there are a few ways you can use these platforms and channels to help increase sales. Listen to this podcast on 3 of the most popular ways you can use social media to generate more sales.

5 Videos Ideas To Accelerate Your Business' Growth
Video marketing is one of the most engaging marketing strategies to date, so to make sure your one step ahead of your competition we have created this video with 5 video ideas to help market your business. From explainer videos to landing pages videos we talk about it all. Listento this podcast before it's too late.

4 Simple Marketing Techniques For Start-Up Business
As a start-up business it's hard to focus on multiple different things, but with these simple marketing tips you can kick start your marketing strategy as you work on growing your business. From using social media to sending out emails we have covered it all.

The Ultimate SEO Tip
When people search the internet for specific answers to any queries they have, you need to make sure you produce relevant content that provides the answers. This will give you the visibility you need to help you get your business infront of your target audience. You're able to generate more business, generate more sales. Learn more about SEO in this podcast!

3 Don'ts Of Customer Service On Social Media
Social media is a quick way of offering customer service to your clients but do you know the most effective way to respond? Well in this episode we tackle the 3 biggest don'ts of customer service on social media. Listen to the podcast to learn more.

10 Tips To Grow Your Business Using Twitter - Part 2
Twitter has over 336 million active users and is constantly growing. So is your business on Twitter? If not create yourself an accountant and follow this podcast to help your business grow using Twitter.

10 Tips To Grow Your Business Using Twitter - Part 1
Twitter has over 336 million active users and is constantly growing. So is your business on Twitter? If not create yourself an accountant and follow this podcast to help your business grow using Twitter.

How To Define Your Target Audience
Having a target audience is important to any business as it allows you to know who you are targeting. When defining your audience you need to make sure you look at a number of factors, to help define your target audience listen to this podcast.

3 Things Your Business Must Have In Order To Succeed Online In 2018
Succeeding online is hard but to make sure you execute it well we have created this podcast for you and your business. We cover everything from having a responsive website to having a social media presence. Check it out!

4 Common Social Media Marketing Myths
There are many myths about social media but do you know what they are? Are you following any of these myths? Well in this podcast we take on the 4 common social media marketing myths to help you beat them.

The Ultimate Social Media Tip
Social media is constantly changing but to make sure you keep on top of it for your business just follow this ultimate tip.

2 New Instagram Updates To Generate Sales
Instagrams update brought shopping onto Instagram which was a first for any social media platform. For businesses this was a huge step up for their sales. In this podcast we talk about the benefits of the updates and why your business should be using them.

4 Ways You Might Be Messing Up Your LinkedIn Profile
Do you have a LinkedIn profile? Are you getting the most out of it? Well in this podcast we cover ways to maximise your profile. From your profile picture to having basic information we talk about it all in this podcast 4 ways you might be messing your LinkedIn profile.

5 Reasons Why People Don't Trust Your Website
A website is a important part of any business, but many websites can not be trusted. Do you know why? Well in this podcast we cover 5 reasons why people don't trust your website. Make your business as trustworthy as possible starting with your website!

5 Things Your Website Must Have In 2018
A wesbite is the main source of information for your business, so you want it to stand out don't you? Well we have 5 things your website should have in 2018. From being mobile friendly to having clear navigation, we cover everything you need to know about a website in 2018.

3 Reasons Why You Need A Website Maintenance Strategy In Place
A website is important for your business but do you have a website maintenance strategy in place to keep your website updated. If not then this podcast is for you! As we go over why you need a website maintenance strategy.

18 Ways To Build A Strong Brand - Part 3
Having a strong brand image is important to a business as it is how people see them. But do you know how to create a strong brand for your business? Find out here! With being instantly recognisable to constantly evolving your brand, we cover all the points you need.

18 Ways To Build A Strong Brand - Part 2
Having a strong brand image is important to a business as it is how people see them. But do you know how to create a strong brand for your business? Find out here! With being instantly recognisable to constantly evolving your brand, we cover all the points you need.

18 Ways To Build A Strong Brand - Part 1
Having a strong brand image is important to a business as it is how people see them. But do you know how to create a strong brand for your business? Find out here! With being instantly recognisable to constantly evolving your brand, we cover all the points you need.

5 Answers To The Most FAQ's About Video Marketing
Do you know what video marketing is? If not you should probably learn, as video marketing is becoming increasingly popular for businesses online. Learn how video marketing can be used and what to put into your videos with this podcast.

Do I Really Need A Website For My Small Business?
As online presence is a growing fact in the success of a business. We look at the importance of having a website as a small business. The biggest factor is allowing your business to be open 24/7 as anyone can access a website when they want. To find out to learn more!

5 Ways To Drive Traffic To Your Website Using Social Media
Websites are the main online presence for most companies, but do you know how to drive traffic to the website?
Well in this podcast we talk about ways to drive traffic to your website using social media. We cover the multimedia effect, self-branding and many more important ways to utilise social media to boost your traffic.

10 Customer Service Skills To Wowing Your Customers
Customer service is key to any business and without pleasing your customers you may find yourself in an unlikely situation. So to blow your customers away we have selected 10 customer service skills to wowing your customers. From product knowledge to taking responsibility we have created this podcast to help you and your business out.

7 Top Digital Marketing Tips
Digital marketing is constantly growing so you need to make sure you're on top of it, to help you we have created a podcast on the top digital marketing tips. From Google local to brand consisitency, we cover it all to help you grow your online presence.