The SoVerve Lounge

By SoVerve Marketing Group

Grab a cup of tea or café and join CEO & Marketing Director - Stephanie Rubio - as she discusses the latest in digital marketing ecosystems and hosts monthly interviews with brand-rich guest entrepreneurs to help you level up in business.

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082 | Budget Friendly Facebook Holiday Marketing Tips

The SoVerve LoungeSep 23, 2019

00:00

14:30

140 | Creating Microservices for Lead Generation

In this episode, I'm discussing all things "microservices" and how they can be used to drive lead generation. I will also cover the benefits of microservices for lead generation, the technical aspects of creating microservices, and how they can be integrated into your existing marketing strategies. Whether you're a seasoned small business owner offering B2B services or a marketing professional, this episode will provide valuable insights on leveraging microservices to improve your lead generation efforts and keep those led gen pipelines healthy! Thank you for tuning in.

IMPORTANT LINKS:

🌿 Subscribe to The SoVerve Way Newsletter (our monthly email list) at https://soverve.com/holidays 🌿 To learn more about our podcast or for information on becoming a guest, visit https://soverve.com/podcast 🌿 For marketing and business tools and resources, visit https://soverve.com/preferred-vendors

FIND SOVERVE ONLINE AT:

Website - https://soverve.com
Instagram - https://instagram.com/_soverve
Facebook - https://facebook.com/soverve
Twitter - https://twitter.com/_soverve

FEEDBACK + QUESTIONS:

Is there a specific topic you'd love for me to cover on the show? Please drop me a note at hello@soverve.com.

Apr 24, 202314:23

139 | Our Seventh Bizversary & Turning The Page

The SoVerve Lounge (& SoVerve Marketing Group, for that matter) have both turned SEVEN! Yes, this is officially the podcast's seventh season (where has the time gone?), and the agency is now seven years old. Ahh! I still cannot believe it, but thankfully seven is my favorite number, so I will take that as a sign of amazing things to come. In this episode, I chat with you about what this unintentional hiatus has looked like behind the scenes, the critical decisions I made last Fall, and why I am so excited about marketing again! Thank you for tuning in.

EPISODE MENTIONS & AFFILIATES:

☕ Boundless Audio Podcast Network. For information, visit: https://boundlessaudionetwork.com
📌 Affiliate Disclaimer: https://soverve.com/affiliate-disclaimer

IMPORTANT LINKS:

🌿 Subscribe to The SoVerve Way Newsletter (our monthly email list) at https://soverve.com/holidays
🌿 To learn more about our podcast or for information on becoming a guest, visit https://soverve.com/podcast
🌿 For marketing and business tools and resources, visit https://soverve.com/preferred-vendors

FIND SOVERVE ONLINE AT:

Website - https://soverve.com
Instagram - https://instagram.com/_soverve
Facebook - https://facebook.com/soverve
Twitter - https://twitter.com/_soverve

FEEDBACK + QUESTIONS:

Is there a specific topic you'd love for me to cover on the show? Please drop me a note at hello@soverve.com.

Mar 09, 202317:50

138 | How To Recession Proof Your Business, Pt. 3

"When trust is low, in a company or a relationship, it places a hidden "tax" on every transaction: every communication, every interaction, every strategy, and every decision is taxed, bringing speed down and sending costs up. I experience that significant distrust doubles the cost of doing business and triples the time it takes to get things done." - Stephen Covey.

I believe that companies already providing the basic level of customer service will be able to survive through a recession. Still, those companies that go above and beyond will excel during these often hard economic times. Everything from your customer service, to your sales funnel, to your service offerings needs to be audited to ensure you are providing the best service to your customers.

EPISODE MENTIONS & AFFILIATES:

☕ For more information about Anchor.fm, visit anchor.fm
📌 Affiliate Disclaimer: bit.ly/affiliatedisclaimer

CHECK OUT OUR FREE RESOURCES:

🌿 Ready to refresh and revitalize your marketing? Visit bit.ly/marketingrefresh to secure your free PDF
🌿 Want to get a headstart on all of your Holiday Marketing? Visit bit.ly/asoverveholiday to download your free PDF
🌿 For marketing and business tools and resources, please visit bit.ly/marketingvendors

FIND SOVERVE ONLINE AT:

Website - soverve.com
Instagram - instagram.com/_soverve
Facebook - facebook.com/soverve
Twitter - twitter.com/_soverve
LinkedIn - linkedin.com/company/soverve

FEEDBACK + PROMOTION:

Is there a specific topic you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve

Jul 11, 202230:08

137 | Beating The Summertime Marketing Lull

Running a small business during the often slow summertime can be difficult. Still, instead of getting discouraged, I encourage you to consider what you can do to prepare for the holiday season.

Summer is an excellent time to tie up loose ends you may have, like those projects you haven't finished, those blogs you haven't updated (or written), or that collaboration you have been putting off.

Use this time wisely. Make the long days of Summer count in your favor.

EPISODE MENTIONS & AFFILIATES:
☕ For more information about starting your own podcast, visit https://soverve.com/anchor for more details!
📌 Affiliate Disclaimer: https://bit.ly/affiliatedisclaimer

CHECK OUT OUR FREE RESOURCES:
🌿 Ready to refresh and revitalize your marketing? Visit https://bit.ly/marketingrefresh to secure your free PDF
🌿 Want to get a headstart on all of your Holiday Marketing? Visit https://bit.ly/asoverveholiday to download your free PDF
🌿 For marketing and business tools and resources, please visit https://bit.ly/marketingvendors

FIND SOVERVE ONLINE AT:

Website - https://soverve.com
Instagram - https://instagram.com/_soverve
Facebook - https://facebook.com/soverve
Twitter - https://twitter.com/_soverve
LinkedIn - https://linkedin.com/company/soverve

FEEDBACK + PROMOTION:
Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at https://instagram.com/_soverve

Jun 13, 202215:11

136 | Instagram Updates: Making Peace w/ Change

The recent changes to Instagram have the small business community in an uproar. Many have had conversations about leaving the platform for good, while others have done what I believe is the best solution: Making peace with the platform.

You see, I think that Instagram is experiencing an identity crisis. The platform has gone from a Creator First Channel to Distribution First Channel and right back again. Now Instagram is trying to find its way back to being creator-oriented without leaving everyone behind.

My advice to you, give the platform time to finish making some adjustments, but always maintain your marketing diversified.

EPISODE MENTIONS & AFFILIATES:
☕ For more information about starting your own podcast, visit https://soverve.com/anchor for more details!
📌 Affiliate Disclaimer: https://bit.ly/affiliatedisclaimer

CHECK OUT OUR FREE RESOURCES:
🌿 Ready to refresh and revitalize your marketing? Visit https://bit.ly/marketingrefresh to secure your free PDF
🌿 Want to get a headstart on all of your Holiday Marketing? Visit https://bit.ly/asoverveholiday to download your free PDF
🌿 For marketing and business tools and resources, please visit https://bit.ly/marketingvendors

FIND SOVERVE ONLINE AT:

Website - https://soverve.com
Instagram - https://instagram.com/_soverve
Facebook - https://facebook.com/soverve
Twitter - https://twitter.com/_soverve
LinkedIn - https://linkedin.com/company/soverve

Jun 06, 202217:35

135 | Do Good Non-Profit Accounting w/ Germeen Guillaume

Today, we are welcoming Germeen Guillaume to The SoVerve Lounge. Germeen is the CEO of Visionary Accounting Group, a New York-based Virtual Accounting Firm. Visionary Accounting Group offers cloud-based accounting solutions to nonprofit organizations. Their specialty is workflow automation and streamlining financial operations to aid in a seamless and stress-free audit. VAG goes beyond basic bookkeeping to deliver the financial intelligence needed to run a thriving organization.

In this interview, you'll learn more about her and her journey.

FIND GERMEEN ONLINE AT:

Website - visionaryag.com
Instagram - instagram.com/thevisionaryaccountant
Facebook - facebook.com/thevisionaryaccountant
LinkedIn - linkedin.com/in/germeen-guillaume-b764b458

EPISODE MENTIONS & AFFILIATES:

☕ For more information about the "Do Good" Accounting Clinic, visit hello.dubsado.com/public/form/view/60adaaab841404023c215788
☕ For more information about working w/ Visionary Accounting Group, visit hello.dubsado.com/public/form/view/5b845ce46c6b221f0c5f41dc
☕ For more information about starting your own podcast, visit soverve.com/anchor for more details!
📌 Affiliate Disclaimer: bit.ly/affiliatedisclaimer

CHECK OUT OUR FREE RESOURCES:

FIND SOVERVE ONLINE AT:

Website - soverve.com
Instagram - instagram.com/_soverve
Facebook - facebook.com/soverve
Twitter - twitter.com/_soverve
LinkedIn - linkedin.com/company/soverve

FEEDBACK + PROMOTION:

Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve

Apr 25, 202230:06

134 | Reassessing Your Small Business Marketing Strategies

There's much to be said for looking back in order to move forward. As much as we do not want to spend a lot of time in the past (perhaps in our personal lives), when it comes to small business and entrepreneurship it means everything! That is why today we are covering the first focus area of our Spring Marketing Refresh which includes reassessing your goals, budget, and talent (team). We hope you enjoy this episode!

EPISODE MENTIONS & AFFILIATES:

☕ For more information about starting your own podcast, visit soverve.com/anchor for more details!
📌 Affiliate Disclaimer: bit.ly/affiliatedisclaimer

CHECK OUT OUR FREE RESOURCES:

FIND SOVERVE ONLINE AT:

Website - soverve.com
Instagram - instagram.com/_soverve
Facebook - facebook.com/soverve
Twitter - twitter.com/_soverve
LinkedIn - linkedin.com/company/soverve

FEEDBACK + PROMOTION:

Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve

Apr 18, 202215:45

133 | Pivoting to Pinterest w/ Presh Rodgers

Presh Rodgers joins us at The SoVerve Lounger as a Pinterest Marketing Expert & Ads Specialist (or Pinterest Badass for short). Presh assists established and badass online coaches, service providers, content creators, & podcasters to jumpstart or enhance their Pinterest marketing strategies to skyrocket their visibility with & without Pinterest ads.

Her business strategy involves helping online business owners understand how to use Pinterest on and off the platform. It starts with helping to see what they need to do before they begin marketing on Pinterest and then what they must do to make the most of the traffic from Pinterest to get conversions. It centers around 3 things: identity, strategy, and implementation.

In this interview, you'll learn more about her and her journey.

FIND PRESH ONLINE AT:

Website - thepinningoasis.com
Instagram - instagram.com/preshrodgers
Facebook - facebook.com/thepinningoasis

EPISODE MENTIONS:

☕ For more information about The Pinterest Profit Builder, visit preshrodgers.com/assistant/pinterest-profit-builder
☕ For more information about The Pinterest Baddie Academy, visit preshrodgers.com/assistant/pinterest-baddie-academy

CHECK OUT OUR FREE RESOURCES:

FIND SOVERVE ONLINE AT:

Website - soverve.com
Instagram - instagram.com/_soverve
Facebook - facebook.com/soverve
Twitter - twitter.com/_soverve
LinkedIn - linkedin.com/company/soverve

FEEDBACK + PROMOTION:

Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve

Apr 11, 202227:45

132 | Our Website Relaunch & Thrive Themes

In celebration of our five-year bizversary, we finalized our rebrand with a newly minted website built on the powerful Thrive Themes WordPress website building and line of plugins.

This has been the most important website rebrand I have ever done, and it has been the one to bring me the most joy and pleasure. That is all thanks to Thrive Themes. In this episode, I share with you more information about our website relaunch and how Thrive Themes can help you achieve a website that is mobile-optimized, fast loading, and user-friendly.

EPISODE MENTIONS & AFFILIATES:

☕ For more information about Thrive Themes, visit soverve.com/thrivethemes
☕ For more information about Rita Olds & Co., visit soverve.com/ritaolds
📌 Affiliate Disclaimer: bit.ly/affiliatedisclaimer

CHECK OUT OUR FREE RESOURCES:

FIND SOVERVE ONLINE AT:

Website - soverve.com
Instagram - instagram.com/_soverve
Facebook - facebook.com/soverve
Twitter - twitter.com/_soverve
LinkedIn - linkedin.com/company/soverve

FEEDBACK + PROMOTION:

Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve

Mar 14, 202226:51

131 | The Things in Business We Can't Automate

As small business owners, we spend so much time discussing the importance of business automation, processes, and systems. It's one of the things we talk about most and often spend time warning novice small business owners (and entrepreneurs) as they embark on their journey.

For a podcast host, however, automation isn't that simple and even less so when we are sick. That is why it's important to understand that some things simply can't be automated and in business, we must accept these things even with the consequence they can bring to our content marketing efforts.

CHECK OUT OUR FREE RESOURCES:

FIND SOVERVE ONLINE AT:

Website - soverve.com
Instagram - instagram.com/_soverve
Facebook - facebook.com/soverve
Twitter - twitter.com/_soverve
LinkedIn - linkedin.com/company/soverve

FEEDBACK + PROMOTION:

Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve

Mar 07, 202221:30

130 | From Student to CEO w/ Ashley Mason

Ashley Mason is a marketing consultant and the founder of the Massachusetts-based marketing firm Dash of Social, specializing in social media, marketing strategy, SEO, and content marketing. Working closely with their clients, Ashley and her team help small business owners and entrepreneurs craft and execute value-driven marketing strategies designed to establish thought leadership, grow online communities, and build connections and leads.

Ashley is a graduate of Stonehill College, where she received her Bachelor's Degree in Business Administration with a concentration in Marketing.

In addition to running Dash of Social, Ashley is the founder of Student to CEO, a free platform that inspires young individuals to pursue entrepreneurial interests rather than follow the 9-5 route.

In this interview, you'll learn more about her and her journey.

FIND ASHLEY ONLINE AT:

Website - dashofsocial.com
Instagram - instagram.com/dashofsocial
Facebook - facebook.com/dashofsocial
LinkedIn - linkedin.com/in/ashleyjeanmason

FIND SOVERVE ONLINE AT:

Website - soverve.com
Instagram - instagram.com/_soverve
Facebook - facebook.com/soverve
Twitter - twitter.com/_soverve
LinkedIn - linkedin.com/company/soverve

FEEDBACK + PROMOTION:

Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve

Jan 31, 202233:30

129 | Finding Your Joy w/ Ashani Mfuko

Today, we welcome Ashani Mfuko to the show. Ashani is a digital content creator, anti-racism educator, lifestyle influencer, professional dancer, and lover of all things luxurious, innovative, and timeless! She is the CEO of Ashani Mfuko Consulting Worldwide LLC, a global DEI branding, marketing, and communications consultancy; also providing anti-racism education, and diverse digital media services, based in the state of New York. Get to know her and why this year, she is on a mission to spark JOY!

"My mission is to help eradicate the insidious hate, fear, and ignorance that plagues so many people, which causes them to engage in racist, anti-Black, homophobic, transphobic, xenophobic, anti-semitic, and ableist behaviors and attitudes. I am also committed to dismantling the systems that uphold and perpetuate these dangerous beliefs, while intentionally harming people in marginalized groups."

FIND ASHANI ONLINE AT:

Website - ashanimfuko.com
Instagram - instagram.com/ashanimfukoofficial
Facebook - facebook.com/ashanimfukoofficial
LinkedIn - linkedin.com/in/ashanimfuko

FIND SOVERVE ONLINE AT:

Website - soverve.com
Instagram - instagram.com/_soverve
Facebook - facebook.com/soverve
Twitter - twitter.com/_soverve
LinkedIn - linkedin.com/company/soverve

FEEDBACK + PROMOTION:

Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve

Jan 24, 202235:45

128 | Latest Updates to Facebook Groups

With Facebook Group gaining more personalization options, like subgroups, monetization opportunities, and chats has the social media giant made a case for creators to stick around or is it time to move on to an off-platform option? Let's chat about it!

FIND SOVERVE ONLINE AT:

Website - soverve.com
Instagram - instagram.com/_soverve
Facebook - facebook.com/soverve
Twitter - twitter.com/_soverve
LinkedIn - linkedin.com/company/soverve

FEEDBACK + PROMOTION:

Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve

Jan 10, 202216:36

127 | Setting Your New Year Marketing Intention

Community is often one of the most under-utilized aspects of any marketing strategy. In today's episode, we're discussing the importance of choosing your community and placing them front and center in your marketing initiatives and your intentions. Setting these early in the year will help you create a seamless connection between your mission, vision, and strategy. Make community your centerpiece, and watch all of your marketing efforts align.

FIND SOVERVE ONLINE AT:

Website - soverve.com
Instagram - instagram.com/_soverve
Facebook - facebook.com/soverve
Twitter - twitter.com/_soverve
LinkedIn - linkedin.com/company/soverve

FEEDBACK + PROMOTION:

Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve

Jan 03, 202216:11

126 | Reflecting on 2021 & Recharging for 2022

This year has been one of the most fulfilling years for our boutique agency. Today, I'd like to reflect on important lessons learned throughout this year and I dive deeper into why it's necessary to recharge before welcoming a new year. I'm looking forward to hearing from you, so please make sure to let me know how you are recharging for 2022. Click the links below and let's chat!

FIND SOVERVE ONLINE AT:

Website - soverve.com
Instagram - instagram.com/_soverve
Facebook - facebook.com/soverve
Twitter - twitter.com/_soverve
LinkedIn - linkedin.com/company/soverve

FEEDBACK + PROMOTION:

Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve

Dec 27, 202118:50

125 | Our 2022 Content Marketing Trends

With content marketing returning billions of dollars against their investments, it goes without saying that having a solid strategy for 2022 will be important. In this week's episode, I'm sharing with you our 2022 content marketing trends! Grab a pen and paper and let's get you ready for a new year with three trends, we believe, are making a comeback.

FIND SOVERVE ONLINE AT:

Website - soverve.com
Instagram - instagram.com/_soverve
Facebook - facebook.com/soverve
Twitter - twitter.com/_soverve
LinkedIn - linkedin.com/company/soverve

FEEDBACK + PROMOTION:

Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve

Dec 20, 202117:26

124 | Hiring an Integrator & COO w/ Renée Janes-Reid

Renée Janes-Reid(she/her) is a Virtual Integrator + COO (Chief Operating Officer) for growing, service-based entrepreneurs who aspire to create positive change and a lasting, ethical legacy through their business and community. An operations, strategy, and team-building specialist consider Renée your new right (or left) hand.

She's the other half of your business brain who enables your visionary CEO-self to shine while the rest of your business runs smoothly (and smartly) behind the scenes. Operations + systems, finances, HR + team development, project management, and strategy are all Renée's happy places. Complimenting her joyously nerdy business-running expertise is Renée's strong advocacy for entrepreneurial mental health and background in personal wellness. Her dedication to holistic work-life alignment means she takes a decidedly burnout-free approach to support all of her clients.

FIND RENEE ONLINE AT:

Website - reneerising.com
Instagram - instagram.com/reneerising
Facebook - facebook.com/ReneeRising
LinkedIn - linkedin.com/in/rjanesreidcoach

FIND SOVERVE ONLINE AT:

Website - soverve.com
Instagram - instagram.com/_soverve
Facebook - facebook.com/soverve
Twitter - twitter.com/_soverve
LinkedIn - linkedin.com/company/soverve

FEEDBACK + PROMOTION:

Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve

Dec 16, 202137:41

123 | Chronological Feed Returning to Instagram

During a Senate hearing on Wednesday, December 8, 2021, Adam Mosseri mentioned that Instagram would be bringing back the chronological feed in the form of two different versions. One version of the chronological feed would let you "pick your favorites and they show up at the top in chronological order, while the other would let you see the posts from everyone you’re following in chronological order." Let's dive into what this means for you and your Instagram marketing strategy for 2022.

FIND SOVERVE ONLINE AT:

Website - soverve.com
Instagram - instagram.com/_soverve
Facebook - facebook.com/soverve
Twitter - twitter.com/_soverve
LinkedIn - linkedin.com/company/soverve

FEEDBACK + PROMOTION:

Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve

Dec 13, 202117:11

122 | Building an Influencer Brand w/ Jasmine Smith

"Pivoting is not a product of a worldwide pandemic. Entrepreneurs and visionaries often find themselves itching to try new things and cultivating a multi-passionate spirit. Jasmine's growth is evidence of that." ― Stephanie Rubio

In this episode, special guest Jasmine Smith, Founder-CEO of Pure Comm shares with us her journey to becoming a luxury influencer through the use of a thriving YouTube community and a network of other women in business and female entrepreneurs.

At Pure Comm. & Co., Jasmine works with small businesses, entrepreneurs on digital marketing, social media management, and content development and management. Now, with over five years of experience working in the nonprofit sector, Jasmine helps people create and implement strategic digital marketing tactics that will help reach their target audience, maintain an online presence and build their business and brand. While she’s managing her full-time career and running Pure Comm. & Co., she is also the content creator of her personal brand, Jasmine Katrina with the launch of her YouTube channel in 2020. Her youtube channel focuses on faith, lifestyle, and beauty and has opened doors for her to partner with small business owners and bigger brands like Altar’d State and more.

FIND JASMINE ONLINE AT:

Web - purecommco.com
Instagram - instagram.com/jkatrinasmith
Youtube - youtube.com/c/JasmineKatrina

FIND SOVERVE ONLINE AT:

Website - soverve.com
Instagram - instagram.com/_soverve
Facebook - facebook.com/soverve
Twitter - twitter.com/_soverve
LinkedIn - linkedin.com/company/soverve

FEEDBACK + PROMOTION:

Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve

Nov 22, 202140:56

121 | Holiday Marketing Presales & Warmers

"If you celebrate Christmas, you may not want to put those decorations up until after Thanksgiving. The same can't be said for business, because when it comes winning during Cyber Weekend, the sooner you start warming your audience the better." ― Stephanie Rubio

Have you downloaded your copy of the SoVerve Holiday Marketing Resources Guide? If you haven't yet, visit bit.ly/asoverveholiday to download your PDF copy of the guide along with two bonus pieces of content that will be delivered to you consequently. This guide will provide you with all of the information you need to plan your content for the holiday season. Also included is a 90-Minute Masterclass video, as well as a Google Sheet Content Calendar outlining a preliminary launch strategy for Cyber Weekend.

FIND SOVERVE ONLINE AT:

Website - soverve.com
Instagram - instagram.com/_soverve
Facebook - facebook.com/soverve
Twitter - twitter.com/_soverve
LinkedIn - linkedin.com/company/soverve

FEEDBACK + PROMOTION:

Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve

Oct 25, 202119:16

120 | Marketing Goals vs Marketing Objectives

"Freebies are not meant to land sales, which is almost always why they lack substance. Focus on creating sustainable marketing goals and marketing objectives for your business, instead." ― Stephanie Rubio

Brace yourself, because if you hadn't noticed, just about every single Ad on Instagram and Facebook is going to beg you to "click here to download," yet another plug-and-play PDF that promises to help you create content for social media in 1-hour or less. In this episode, I'm covering the differences between marketing goals and marketing objectives, and why downloading yet another freebie PDF is not such a good idea.

Understanding why you need to set clear marketing goals and clear marketing objectives will help to keep you from utilizing copy and paste tactics that are so abundant in the internet space during this time of year.

FIND SOVERVE ONLINE AT:

Website - soverve.com
Instagram - instagram.com/_soverve
Facebook - facebook.com/soverve
Twitter - twitter.com/_soverve
LinkedIn - linkedin.com/company/soverve

FEEDBACK + PROMOTION:

Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve

Oct 11, 202125:56

119 | Copywriting for the Holiday Season w/ Rita Olds

"When you are putting together your holiday campaigns, there isn't anything as important to your success as copywriting. Other than creative (design) and maybe, now video " ― Stephanie Rubio

In this episode, special guest Rita Olds, Founder-CEO of Rita Olds & Co. shares with us how to stand out from a crowded market and seamlessly add the marshmallow topping on your holiday copywriting to help you add the FA LA LA LA your marketing desperately needs!

Rita Olds is a copywriter who helps women develop their signature voice so they can sell more authentically and generate more revenue. Her main mission is to empower black women to find, develop and use their voices to change the world. She helps clients write persuasive science-based web copy with personality guaranteed to convert and have stress-free launches with words that sell.

As one of our trusted Agency Partners, Rita continues to crush each and every project we present to her because she simply gets it. I believe that copywriting and understanding its place in marketing is second nature to Rita. Taking heed to her advice on copywriting for the holiday season is not only a must, but it's smart.

FIND RITA ONLINE AT:

Web - ritaolds.com
Instagram - instagram.com/ritaolds
Facebook - facebook.com/RitaOldsWrites
LinkedIn - linkedin.com/in/rita-olds

FIND SOVERVE ONLINE AT:

Website - soverve.com
Instagram - instagram.com/_soverve
Facebook - facebook.com/soverve
Twitter - twitter.com/_soverve
LinkedIn - linkedin.com/company/soverve

FEEDBACK + PROMOTION:

Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/DM on the 'gram at instagram.com/_soverve

Sep 27, 202130:51

118 | Email Marketing is Not Dead; It's Revived

"Change is inevitable, and if you don't change with the changing environment, your business might die out before it even has a chance to flourish." ― Stephanie Rubio

Like all other industries, there were bound to be some changes in the B2C email marketing space for small businesses as well. You just need to alter your approach to be more effective. People have more control of their data which means that you need to extract the information you need directly from potential customers. Hence, you need to pay more attention to optimizing your opt-in forms as well as providing audience-centered value through your content. So, make sure to modify your email marketing strategy in 2021 to cater to the demands of the changing market.

FIND SOVERVE ONLINE AT:

Website - soverve.com
Instagram - instagram.com/_soverve
Facebook - facebook.com/soverve
Twitter - twitter.com/_soverve
LinkedIn - linkedin.com/company/soverve

FEEDBACK + PROMOTION:

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Sep 13, 202124:46

117 | Skyrocket Your Biz with Google My Business

"Stop forcing yourself to make platforms that are not producing for you, work for you. Instead, focus on more well-rounded marketing ecosystems. Google My Business can help!" ― Stephanie Rubio

Google My Business is the holy grail that small businesses have been looking to grow and expand their services. In this episode, I am sharing with you the numerous benefits of using this service and how it is vital for small business owners. Also, our Google My Business optimization checklist can help you fully optimize your listings to reap maximum benefit because optimization is possibly the most crucial part of your strategy.

So, use our Google My Business secrets and see your small business reach new heights in no time! Grab a pen (... but not if you're driving) and let's get started.

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Aug 30, 202135:50

116 | Instagram Marketing & Sales Funnel Strategy

"Without money, you cannot have the impact that you so desperately crave to carve into the industry you serve." ― Stephanie Rubio

You've heard experts time and time again say that done is better than perfect. That is true for making your bed in the mornings, but not necessarily so when you are spending 30-minutes to an hour creating Reels (or TikToks). It makes no sense to spend time creating this type of content if you have no strategy in place or "the next step" for your audience to take. In this episode, I'm going to cover an easy and effective way to create an Instagram Marketing Sales Funnel Strategy that you can implement now. The key here is to have a strategy in place. It doesn't need to be intricate or overwhelming. However, to have one is better than not having one at all.

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Aug 24, 202121:41

115 | Instagram Changes & Your Business

"The marriage between your authenticity and how you feed the algorithm is going to be what creates the success and the BOOM that you are looking for on the platform." ― Stephanie Rubio

If Kim Kardashian broke the internet a few years ago with her Paper cover, then Adam Mosseri definitely followed suit with his Instagram announcement on Twitter. Here's are the facts: Instagram isn't JUST a photo-sharing platform anymore. It is many things and as the platform focuses on these four key areas - Creators, Video, Shopping, and Messaging - we will be seeing continuous shifts in how small businesses use the platform in order to reach, nurture, maintain and persuade their communities to take action. In this episode, I cover what this may look like for you moving forward.

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Jul 12, 202142:51

114 | Holiday Marketing for the New Normal

"At the end of the day, the best marketing is customer-focused, data-driven, and puts the products in front of the right audience at the right time." ― Stephanie Rubio

Holiday marketing this year is going to look a lot different than it did in years past. To help you determine what you need to be working on and why I've outlined five things that you must consider. We hope this episode serves you well and that you are able to implement these action items into your schedule. The sooner you begin to put pen to paper to holiday marketing preparations, the better your business will be for it.

DON'T FORGET TO DOWNLOAD:

2020 Holiday Marketing Resources Guide at soverve.com/holidays

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Aug 31, 202029:23

113 | Customer Experience Holiday Marketing Prep

"Doing these three things before the holiday rush will give your customer experience that SoVerve touch. ;) " ― Stephanie Rubio

In this week's episode, I share with you three action items that you should take now to create the best Customer Service Experience possible. It's important because right now, the customer journey is the single most important factor in giving your marketing the boost that it needs this holiday season.

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Jul 17, 202018:39

112 | Prepare & Plan to Plant: Holiday Marketing & Consumer Listening

"Our customer-centric culture is what we teach our clients to do in their own business, listen to the customer." ― Stephanie Rubio

In this week's episode, I share with you the single most important step in preparing and planning for a successful Holiday Marketing Season. Yes, things have changed - forever perhaps - but the basics stay the same and that is as true in 2020, as it was in 2015; the customer is still king. If you don't take the time to listen to your customer, trust that your competitors are.

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Jul 06, 202015:31

111 | Square Reserve Accounts, Chargebacks & COVID-19

"Chargeback fraud is essentially online shoplifting." ― David Wilkes

In this week's episode, I share with you my experience with Square and why their decision to put our agency in a Reserve Account status was unjustifiable. I also share with my thoughts on why I agree that some businesses are more liable for this type of action, others (like our agency) do a very good job of protecting ourselves against customer disputes and customer chargebacks. Still, the decision by Square, to put reserves on our account for what they considered a "rainy day," is unmerited.

As the owner of SoVerve Marketing Group, it is my job and duty to ensure we have reserves to cover our "rainy days." It shouldn't be up to our payment processing system to determine this - who by the way, is already receiving a hefty percentage per transaction. Still, if you are someone who experiences a lot of chargebacks or customer disputes, I encourage you to chat with an attorney to determine the best course of action to protect your business against what I consider "online shoplifting."

For more information on my interview with Bloomberg Quint, please visit this link: https://www.bloombergquint.com/business/mom-and-pop-shops-left-holding-the-bag-in-consumer-card-disputes

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Jun 22, 202021:48

110 | Marketing Automation & Client Work

"Quite frankly, if it weren't for our marketing automation, sales funnel, and lead gen systems I probably wouldn't be able to go off the grid as I do in my business.” ― Stephanie Rubio

In this episode, I share with you why these longer breaks in being "on" have become so important to me and my mindset, as I settle into entrepreneurship and long term business ownership. I also share with you the changes that have come to my business in the aftermath of COVID-19, all of which have been welcomed with open arms -- but not without its challenges.

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Jun 15, 202018:41

109 | Black Lives Matter & True Authenticity

"If you believe in a cause, be willing to stand up for that cause with a million people or by yourself.” ― Otis S. Johnson

In this episode, I share my response to the murder of George Floyd. As the Founder & CEO of SoVerve Marketing Group, it is an honor to serve countless minority women who have supported me, believed in me, and trusted me with their brands and businesses. I proudly stand behind the Black Lives Matter movement and encourage you to take a stance again social injustice, racism, and police violence in America. True "authenticity" isn't posting a picture of yourself on social media with no makeup under the pretext that you are "real." No. True authenticity is understanding the role that you play in this dialogue and speaking up for what is right and just.

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Jun 01, 202011:55

108 | How To Recession Proof Your Business, Pt. 2

"Recession proofing your business should really sound like, 'closed mouths don't get fed,' because if you don't ask you will never know." ― Stephanie Rubio

This episode is an expansion from our bonus podcast episode from the month of January (Episode No. 097, which can be found here). In this episode, I dive deep into what I have done in my own business to help alleviate some of the financial strains that may arise as a result of COVID-19 and the recession that will follow.

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Apr 07, 202023:45

107 | Self-Care Tips for Fempreneurs w/ Yulante Darling

"What a breathe of fresh air!! Listen, you are simply put, going to LOVE Yulante. She is just such a powerhouse of confidence, style, and self-love. Her self-care tips are achievable and exactly what every fempreneur needs. Enjoy the show!" ― Stephanie Rubio

Yulante Darling is a beauty expert, fab life aficionado, and all-around fly chic. She is a beauty professional of nearly fifteen years, having begun her career while modeling in college. Preferring to be behind the scenes of the runway, instead of on it, she honed a passion for creating flawless faces as a makeup artist.

Her talent became known in many local beauty circles and she was persuaded to start teaching makeup artistry courses. Her enthusiasm for educating women on how to enhance—not change-- their respective beauty has been well received throughout South Florida. The popularity of her classes has garnered the attention of aspiring makeup artists from all over Florida, including Orlando, Miami, and several cosmetology schools.

More recently, Yulante has put her popularity and natural communication skills to work as she has been requested to host and emcee popular Palm Beach County events.

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Mar 30, 202028:29

106 | Why You Should Sponsor More Events On Behalf of Your Business

"The formula for consistent brand awareness, community engagement, and network growth lies in sponsoring events." ― Stephanie Rubio

One of the business growth strategies that I have been using for years involves event sponsorships. To me, they are an underutilized asset and more small business owners should consider it for their business. In this episode, I share with you the three reasons why event sponsorship will help to skyrocket your business.

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Mar 23, 202017:55

Bonus Episode | Marketing During COVID-19

"We are marketing in the background of this HUGE pandemic, and knowing how to navigate can be very scary." ― Stephanie Rubio

If you have been a promoter of Small Business Saturday, now is the time to be an advocate of Small Business EVERY SINGLE DAY, because it's Small Businesses who need us THE MOST right now.

TO BOOK A STRATEGIC MARKETING CONSULTATION:

Click Here to Book Your Call

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Mar 19, 202020:21

105 | The Benefits of Being An Early Platform Adopter

"Your business doesn't have to be active everywhere, but one thing to think about is your demographic because while they may be of a certain age, they will eventually be replaced by the generation behind and that generation will certainly see things a bit differently." ― Stephanie Rubio

No, this isn't another episode about the magic of TikTok. This is an episode about why you simply should become an early adopter of social media platforms in order to help grow your audience. While TikTok may become the next Snapchat, changes are another "new" platform will eventually replace it soon enough. Remember, marketing is all about transcending with your audience and growing with them.

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Mar 16, 202015:16

104 | How To Sprout Your Instagram Engagement After An Absence

"Social Media is NOT Mandatory, it is however here to use as a tool to help us achieve our goals. By all means, take a break when and if you need to." ― Stephanie Rubio

One of our community members asked me, "If I take a long break as you did from Instagram how to I get back into it without it being weird later?" My answer is was simple, "You create a sprout strategy to bounce back flawlessly." In this episode, I share with you why you need to bounce back quickly and how to do it without seeming too pushy or overwhelming.

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Mar 09, 202012:01

103 | Home Renovations & Business Lessons

"Truth be told, I'm no Joanna Gaines. Not by a long shot, but I am me and that's so much better!" ― Stephanie Rubio

After months and months of preparation, and enduring of sledgehammers and the like, the first phase of our home renovation is finally complete but the lessons I took from this project will stay with me for a lifetime. Some while somewhat insignificant, really reaffirmed to me the commitments that I've made to my business and to provide the possible service to our clients at all times. I hope you enjoy this episode.

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Mar 02, 202014:06

102 | Building Stronger Relationships with Your Clients w/ Jay Black

"You are absolutely going to love this episode with Jay Black, of Jay Black and Co. She is one of my closest biz besties and friends. Plus she is a funnel strategy extraordinaire. Enjoy the show!" ― Stephanie Rubio

Jay Black is the CEO, Sr. Launch Project Manager and funnel strategist of Jay Black & Co (JB&Co), a boutique launch and business management company that supports seasoned coaches and business owners in removing the overwhelm of launching their products and streamlining their businesses. After 10+ years as a successful virtual assistant and online business manager to an international client list of life, health/wellness, and business coaches, Jay has refined her talent as a strategist and project manager and gathered a rock star team to deliver 5-star full-service support as you build, strengthen and grow your online fempire.

Whether through her one-on-one consultations, business and process audit or her result driven packages, Jay is committed to inciting positive change and business advancement for female entrepreneurs who are determined to positively impact other women worldwide. Jay is determined to elevate and deepen the current partnership between a small business owner and her client through business processes, systems, and packages/courses.

Over time, Jay has been successful in creating the most dynamic partnerships to bring you complete support in project management, launch and business strategy, marketing, graphic design, business administration management and more!

Providing you the ideal launchpad and ultimate support for your business as you bring your genius to life!

FIND JAY ONLINE AT:

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Feb 24, 202048:49

101 | Put The Spark Back Into Your Email Marketing with Klaviyo

"Our E-Commerce clients have used just about every ESP out there, and Klaviyo is by far THE BEST option if you have an E-Comm business." ― Stephanie Rubio

Like many breakups, one doesn't see the good until after the fact. That was just the case when MailChimp decided to break up with Shopify in 2019. It happened overnight, leaving a lot of people without property integration in their business. What we were left with then was an opportunity to find the best email service provider for our e-commerce clients. Being that we were already itching to move everyone away from MailChimp, we decided to check out Klaviyo and let's just say, we haven't looked back since!

SIGN UP FOR KLAVIYO: HERE!

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Feb 17, 202017:55

100 | Rekindling Your Love Affair with Relationship Marketing

"You don’t have to fit yourself to someone else’s business model. You simply have to be yourself and respond confidently to your customers." ― Kim Garst

In this episode, we share the WHY behind Relationship Marketing, along with tips for how you should navigate those very important relationships with all of your current customers. Remember, it takes six times more to market and advertise to new clients than it does existing ones. Keep that in mind, as you continue to hone in on your relationship marketing skills.

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Feb 10, 202022:11

099 | 4 Years Later + Why Small Wins Matter

"It's the small wins on the long journey that we need in order to keep confidence, joy, and motivation alive." ― Brendon Burchard

SoVerve celebrated it's four year anniversary or what we refer to as "Launch-Versary!" We couldn't be more proud of all of the small wins that have formed a part in the bigger picture. In this episode, we're covering the "why" behind celebrating small wins and how to stay connected with your bigger purpose. Enjoy!

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Feb 03, 202021:26

098 | Our 2020 Review of Thrive Themes for WordPress

"If you're looking to be budget-friendly in 2020, you'll want to begin by using well-rounded tools that are muli-purposely." ― Stephanie Rubio

One of the most trusted tools that I've ever used to build and scale my business has been Thrive Themes. From landing pages to lead forms and engagement quizzes to proper testimonial intake forms, Thrive Themes is the best tool for the job. In this episode, I'm sharing with you why you need to begin using it as well.

SIGN UP FOR THRIVE THEMES: HERE!

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Jan 28, 202015:15

097 | [Bonus] How To Recession Proof Your Business

"There have been talks of a recession swirling around and while we may very well dodge one in 2020, it's never a bad idea to be prepared." ― Stephanie Rubio

This bonus episode was recorded in December 2019, but as with most of our content, you'll find that it applies any time of the year. Enjoy!

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Jan 24, 202020:22

096 | The One Content Marketing Mistake You Need To Stop Making

"Stop creating fluffy content and start providing value!" ― Stephanie Rubio

Here's the thing: in your for you to be successful in 2020, you're going to have to bring ALL of the value to the table. ENough with the fluffy content that you produce just because. Yes, you want your audience to relate to you, but tell us why you are an expert. Claim that expertise and then run with it. If you are under the impression that things will stay the same and people will buy from you simply because they like you is simply wrong.

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Jan 21, 202016:10

095 | [Bonus] What Not To Do In Your Marketing in 2020

"It may be January, and Christmas may have just passed, but don't land of the naughty list by doing any of these things in your business." ― Stephanie Rubio

This bonus episode was recorded in December 2019, but as with most of our content, you'll find that it applies any time of the year. Enjoy!

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Jan 17, 202017:58

094 | The Truth About Our 2020 Marketing Refresh

"When it comes to marketing, you have to look back to move forward." ― Stephanie Rubio

I'm so excited to announce that our 2020 Marketing Refresh is complete and ready to be sent directly to your inboxes on the 15th. This 10 Page Checklist and PDF will make your 2020 marketing plans so much easier than ever before.

Between the vision boards, bullet journals, and resolutions it’s easy to get caught up in the planning of it all, BUT when it comes to marketing it’s all about looking back at what has worked and what hasn’t.

This year, we’ve created a [FREE – bit.ly/marketingrefresh] Marketing Refresh Checklist full of insights so that you can:

📋 Learn how to analyze your marketing insights and platform data, the right way, in order to strengthen your marketing campaigns in the new year.

📋 Refresh your community with revitalized content that converts based on what they [your ideal customer/client] wants!

📋 Stop spending money (and time) on tools that aren’t helping you to leverage your social media platforms, grow your email list, or add to your bottom line.

Here's what you'll receive with your [FREE – bit.ly/marketingrefresh] Marketing Refresh Checklist:

📋 10-Page PDF with everything you need to kick-off and update your marketing campaigns, your content creation strategy, and customer/client retention process.

📋 A special invitation into our 2020 Focus Group (for business owners), where you will get first dibs on our services, products, courses, and coaching programs before they launch.

📋 New, updated checklist will be delivered to your inbox each year so you can get a head start on your content marketing planning

📋 And so much more...

Ready to refresh and revitalize your marketing in 2020? Visit bit.ly/marketingrefresh to secure your PDF!

GRAB OUR DOWNLOAD HERE: 2020 Marketing Refresh

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Jan 14, 202014:43

093 | [Bonus] Why Follower Counts Never Mattered

"Leaders don't create more followers, they create more leaders." ― Tom Peters

During the Summer of 2019, I did a little experiment. I signed up for several services that "managed" various social accounts we had on Instagram and what I found was nothing short of the reality that all of us know; these services simply deposit followers with no real substance. While we were able to increase the follower count, in a month's time we received no DMs from any of these new "followers," no DMs, nothing.

Aside from increasing our follower count, we weren't able to do much else with these people. They didn't even engage with our content. So you see, it's not about how many followers unless they engage with your content and are converting consistently into your sales funnel. In this episode, I share with you in detail why.

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Jan 10, 202016:31

092 | Welcome to Season 4 of The SoVerve Lounge!

"Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come." ― Dwayne Johnson

I still can't believe that I have been podcasting for as long as I have now. It's made me so incredibly happy to share my resources and knowledge in marketing with each of you on a weekly basis. It's made me even more happy to share my community with you via our monthly interviews.

In this season, we're going to bring you more of those interviews you love so much, as well as more of the content that you crave. Thank you for joining me season after season and cheers to many more!

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Jan 09, 202010:36