
Spitfire Inbound Podcast - Take Flight
By Spitfire Inbound

Spitfire Inbound Podcast - Take Flight May 25, 2023

EP 16: Texpand Robotics and the importance of STEM Skills in South Africa
Did you know that fewer than 2% of African students under 18 years complete school with vital Science, Technology, Engineering and Mathematics (STEM) skills. As South Africans, we greatly appreciate any chance we get to contribute to the education of our youth, particularly in the significant and fulfilling field of STEM careers.
Recently, Spitfire Inbound made a partial sponsorship contribution towards Texpand, a Cape Town-based robotics team, for their participation in an international competition, The First Tech Challenge (FTC), held in Texas in April 2023.
In our latest podcast episode, we had the opportunity to chat to Michelle Buckle, the volunteer team coach of Texpand, and two esteemed students from Texpand, Ethan Buckle and Matthew Greenwood, about this incredible experience.

EP 15: Being heard in a meeting with Lemay and Samantha - Women In Marketing Series
Today is International Women's Day, and in honor of this special occasion, we have two amazing guests who are going to share their experiences and insights on how to help the unheard voice.
Samantha Steele, our very own Head of Content, and Lemay Rogers, Senior Digital Marketing Manager and B2B Marketing and CRM at Rentokil Initial, both have had to work their way up in traditional male-dominated spaces. They understand what it's like to feel voiceless and invisible in a meeting room full of men.
But instead of giving up or staying silent, they found ways to break through the noise and make their voices heard. They are passionate about helping others do the same.
In this episode, we'll dive into their experiences and discuss the challenges they faced as women in the marketing industry. We'll also explore their advice for people feeling voiceless and invisible in their workplaces.
But that's not all. We'll also ask them about their tips for people who are running those meetings. How can leaders create a safe space for everyone to speak up and be heard?
So if you're ready to learn from two fierce women changing the game, sit back and enjoy this episode of Spitfire Take Flight.
If you’d like to know more about Spitfire Inbound, hit this link
Or follow us on social media @SpitfireInbound
Guest social media handles:
Lemay LinkedIn: click this link
Samantha Instagram: Click this link

EP 14: Empathy in Marketing with Gina Balarin
Gina Balarin is an international keynote and TEDx speaker, FCIM Chartered Marketer, author of The Secret Army: Leadership, Marketing and the Power of People, and sought-after podcast guest with an MEd in Management Communication and a Professional Diploma in Marketing. As a verbal and written communication expert who cuts through the noise, Gina joins us on Take Flight episode 14 to unpack one of our core values at Spitfire Inbound which is active listening and empathy.
Follow Gina on LinkedIn: Gina Balarin
Find her book and other resources: The Secret Army: Leadership, Marketing and the Power of People
If you’d like to know more about Spitfire Inbound, hit this link: www.spitfireinbound.com
Or follow us on social media @SpitfireInbound

EP 13: Active Listening- The How- with Gina Balarin
Gina Balarin is an international keynote and TEDx speaker, FCIM Chartered Marketer, author of The Secret Army: Leadership, Marketing and the Power of People, and sought-after podcast guest with an MEd in Management Communication and a Professional Diploma in Marketing. As a verbal and written communication expert who cuts through the noise, Gina joins us on Take Flight episode 13, to unpack part two of one of our core values at Spitfire Inbound which is active listening.
Follow Gina on LinkedIn: Gina Balarin
Find her book and other resources: The Secret Army: Leadership, Marketing and the Power of People
If you’d like to know more about Spitfire Inbound, hit this link: www.spitfireinbound.com
Or follow us on social media @SpitfireInbound

EP 12: Active Listening- The Why- with Gina Balarin
Gina Balarin is an international keynote and TEDx speaker, FCIM Chartered Marketer, author of The Secret Army: Leadership, Marketing and the Power of People and sought-after podcast guest with an MEd in Management Communication and a Professional Diploma in Marketing. As a verbal and written communication expert who cuts through the noise, Gina joins us on Take Flight episode 12 to unpack one of our core values at Spitfire Inbound which is active listening.
Follow Gina on LinkedIn: Gina Balarin
Find her book and other resources: The Secret Army: Leadership, Marketing and the Power of People
If you’d like to know more about Spitfire Inbound, hit this link: www.spitfireinbound.com
Or follow us on social media @SpitfireInbound

EP 11: INBOUND22 Round Up
HubSpot’s annual INBOUND blew us away! Here’s our INBOUND22 round-up including key takeaways and actionable insights and strategies from this year’s hybrid event.
If you’d like to know more about Spitfire Inbound, hit this link: www.spitfireinbound.com
Or follow us on social media @SpitfireInbound

EP 10: Singapore, Multi-National Training and Moments Abroad
Shiran Sugerman, Spitfire Inbound’s Head of Onboarding, recently flew off to Singapore to train one of our favorite client teams on all things HubSpot and participate in a conference.
Shiran Sugerman, Spitfire Inbound’s Head of Onboarding, tells us all about her thrilling experience in Singapore, where she did a killer presentation to help one of our valued clients learn the ins and outs of HubSpot.
If you’d like to know more about Spitfire Inbound, hit this link Or follow us on social media @SpitfireInbound

EP 9: What really matters for SEO and Content with Samantha Steele and Mojalefa Mothudi
This episode is a follow-up conversation between our Content Specialist Samantha Steele and our Head of Paid Media and SEO Mojalefa Mothupi. They will be sharing some key insights from the Advanced HUG Beyond the keywords: What really matters for SEO session with our guest speaker from HubSpot Dublin Cian McLoughlin.
Full Advanced HUG Session: https://www.youtube.com/watch?v=1nKPsXJpwR8&t=2s
Advanced HubSpot User Group: https://events.hubspot.com/advanced-hubspot-users-south-africa/
If you’d like to know more about Spitfire Inbound, hit this link: www.spitfireinbound.com
Or follow us on social media @SpitfireInbound

EP 8: Getting Powerful Women in the same room - Women In Marketing Series
This episode forms part of our Women in Marketing Series, and is dedicated to International Women's Day on March 8th. In this episode, our hosts chat to Dana Jacob, Digital Campaigns Manager, from SYSPRO on her incredible Women’s Day Campaign. SYSPRO is a software development company, providing integrated business software including accounting, manufacturing and distribution operations.
If you’d like to know more about Spitfire Inbound, hit this link: www.spitfireinbound.com Or follow us on social media @SpitfireInbound
Our Guest's Links
YouTube Premier: SYSPRO | Celebrating Women in Tech | Break the Bias
‘Dance’ Short Film: https://vimeo.com/222667755
Socials
LinkedIn: https://www.linkedin.com/in/dana-jacob/

EP 7: 2022 Inbound Marketing Trends to look out for
This episode is kicking off 2022 by chatting to Spitfire team members on the key inbound marketing and HubSpot trends for 2022. The episode will also get actionable tips on how to apply these to our marketing strategies going forward.
If you’d like to know more about Spitfire Inbound, hit this link: www.spitfireinbound.com
Or follow us on social media @SpitfireInboud

EP 6: Working Parents- The good, the bad and the Spitfirey
As we start winding down for the festive season we're wrapping up work, reflecting on the year that was and and looking ahead to the year that will be.! Part of the Spitfire culture is acknowledging that being a parent is in itself a full time job and supporting our family who have their own family. In this episode, we’ll hear some stories, tips and tricks from our working parents. We’ll chat about the challenges they face, but also how Spitfire’s culture helps them be the best marketers and parents they can be .
If you’d like to know more about Spitfire Inbound, hit this link: www.spitfireinbound.com
Or follow us on social media @SpitfireInbound

EP 5: Women in Marketing Series with Kate Stubbs
This is our second episode of our “Women in Marketing” series, where Spitfire CEO, Darren Leishman, will be speaking to Kate Stubbs Marketing Director at Interwaste on what it means to be a women in marketing in 2021, and why diversity and inclusion is so important for businesses, her position, challenges and advice.
If you’d like to know more about Spitfire Inbound, hit this link: www.spitfireinbound.com
Or follow us on social media @SpitfireInboud

EP 4: Women in Marketing Q&A with Spitfire Women
The first episode in our Women In Marketing series, we’ll be asking some compelling questions to a few of our team members. What it means to be a women in marketing, and more specifically, what being a woman at Spitfire means, and how and why it’s so important to our company culture.
If you’d like to know more about Spitfire Inbound, hit this link: www.spitfireinbound.com
Or follow us on social media @SpitfireInboud

INBOUND21: Round up with Lauren Espach and Neo Sejake
HubSpot’s annual INBOUND blew us away! Here’s our INBOUND21 round up including key takeaways and actionable insights and strategies from this year’s virtual event.
INBOUND21 Spitfire Blog updates: https://blog.spitfireinbound.com/
If you’d like to know more about Spitfire Inbound, hit this link: www.spitfireinbound.com
Or follow us on social media @SpitfireInbound

INBOUND21: How to prep like a pro with Shiran Sugerman
HubSpot’s INBOUND21 is right around the corner and we want you to take full advantage of this virtual event. Hosts Chaz and Motso will walk you through what to expect and how to plan for attending INBOUND21 (if you’re an INBOUND first-timer), or if you’re a seasoned INBOUNDER then we’ll share our thoughts on which speakers we’re so excited about, and why.
If you’d like to know more about Spitfire Inbound, hit this link: www.spitfireinbound.com
Or follow us on social media @SpitfireInboud

EP 1: How To Create A Winning Company Culture With Darren Leishman
Welcome to our very first podcast episode! We’ll be diving into what it takes to create (and keep) a winning company culture, and why it’s so important for employee happiness. CEO and Spitfire co-founder Darren Leishman will share his top tips and what years in the marketing industry has taught him.
Enjoy!
If you’d like to know more about Spitfire Inbound, hit this link: www.spitfireinbound.com
Or follow us on social media @SpitfireInbound

Spitfire Inbound Podcast - Take Flight Trailer
Join us as we chat to industry expert guests, our Spitfire team members, and each other, about the latest digital marketing topics and trends, what it’s like to work in a marketing agency, and why the HubSpot Inbound Marketing methodology really works.
If you’re a marketing junkie, HubSpot curious, a business owner, or just want to know more about the inbound marketing methodology, then this podcast is for you.
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