Sports Business Newscast
By Nilesh Deshmukh
Sports Business NewscastDec 10, 2023
SBN 40: Fantasy Gaming Platforms hit huge numbers during the ICC Men's World Cup, IPL Media Rights in 20 years, eSports potential in India and an Indian sports league secures private equity fund
In episode 40 of Sports Business Newscast, I have updates on how fantasy gaming platforms have benefited from the recently concluded Men’s Cricket World Cup in India, the second update is about the future of IPL media rights, and update number three is about the future of eSports streaming according to Ashwin Suresh the founder of Loco and my fourth and final update is about India’s first sports league to secure private equity investment.
SBN 39: Areport card on Indian brands media spend during the ICC World Cup, Mahindra making moves in global sports and grassroot & traditionally neglected sports going LIVE on Indian TV and digital
In this episode, I have updates on the success of Indian brands that advertised during the recently concluded Men’s Cricket World Cup with 11 amazing statistics from the TAM report, in the second update I talk about Mahindra's two big stories covering their NASCAR sponsorship and the launch of their sports cloud service partnership with AWS and I wrap up this episode with how media companies and rights holders are coming together to create more sports content in India. I share updates about how grassroots sports are set for a television debut and how a startup from India is promoting sports live broadcasts of sports that the media tends to ignore.
SBN Ep38: Legends League Crickets fund raising plan, Loco planning international expansion, Krafton unphased by GST rates to add more investments and more
In episode 38 of Sports Business Newscast, I have updates on Legends League Cricket’s drive to raise $10 million funds and their plans on how they will utilise the funds, I also talk about how Indian gaming/streaming app Loco is quietly planning their international expansion and why it makes good business sense, I also talk about a breakthrough in sports content aggregation with two big players in India collaborating to share live sports content and I wrap up the episode with an update on how South Korea based Krafton is unphased by the high GST rates in India and plans to double their investment in Indian gaming/tech sector.
SBN Ep37: Saudi Arabian interest in buying a stake in IPL and Madras High Court's landmark decision that can help the Indian gaming industry
In episode 37 of Sports Business Newscast, I have two quick updates from the Indian sports and gaming market with Saudi Arabian interest in buying a stake in the Indian Premier League and the second update is from the gaming sector and how the Madras High Court has given online gaming sector in India a chance to grow and thrive amongst all the issues going on between the government and online gaming companies in India.
SBN Ep36 - Which brands are dominating ad space during the ICC Men's World Cup, Impact of GST on gaming companies with a case study, Video gaming market potential of India and why I love DRL
In episode 36 of Sports Business Newscast, I have very interesting updates about how brands are dominating the ad space on television during the ICC Men’s World Cup, I also have an update on the impact of the ongoing GST issues with gaming companies and its impact on gaming companies with a case study on WinZO’s international market entry and how it benefits them, I also cover some interesting statistics from the Niko Partners report on the Indian video gaming market potential and I wrap up the episode with a crisp case study on my favourite emerging alternative sport - Drone Racing League.
SBN35 - Five interesting stats from the ICC Men's World Cup, Cricket in LA 2028, Report card on MotoGP Bharat and NBC places a huge bet on High school sports
In episode 35 of Sports Business Newscast, I highlight some interesting facts and statistics from the ICC Men’s World Cup in India, I also talk about Cricket becoming an Olympic sport in Los Angeles 2028 and how it can impact the popularity in India and globally, I also share my report card on the first ever MotoGP event in India and wrap up the episode with an update on the massive bet NBC is placing on productising High School and amateur sports in the USA.
Sports Business updates Ep34: Why the Women's Premier League is a game changer, BCCI's sponsorship hunt and my predictions and a case study on how global eSports businesses are localising in India
In episode 34 of SBU, I talk about two big news and a case study from the Indian sports industry featuring updates on the Women's Indian Premier League franchise bid process and the future of BCCI’s sponsorship with my own prediction of the potential sponsorship sector that may invest in IP, sponsorships in 2023 and I will wrap up the episode with a case study of how global gaming and eSports ecosystem is focused on localisation in the Indian market and what lessons can other international sports rights holders and sports entities can learn from the global gaming and eSports investors in India.
Sports Business updates Ep33: How Disney Star and Jio plan to make IPL 2023 the biggest ever season, Mumbai Indians valuation puts them up with the biggest sports teams in the world and other news
In episode 33 of SBU, I have five news updates from the Indian sports industry featuring Disney Star and Jio’s plan to make the 2023 Indian Premier League the biggest ever to reach a combined 1 billion, Disney Star’s Indian Premier League advertising dilemma and three updates about Mumbai Indians valuation, a leading creative agency winning the mandate for the T20 league in the UAE and I wrap up the episode with an update from Fan Code’s latest media rights acquisition.
Sports Business updates Ep32: BCCI finds a kit partner replacement, $48 million base price for Women's IPL franchise? Manchester City announce a game changing partnership with Jio and other news
In episode 32 of Sports Business Updates, I will highlight three big news from the Indian sports industry featuring developments in BCCI’s kit sponsorship replacement, updates on the inaugural Women’s India Premier League franchise tenders, and how Manchester City is ambitiously building their fan base in India and I will wrap up the episode with a few more news from the Indian eSports and online fantasy sports sector.
Sports Business Updates Ep 31: 2023 the year of sports dominance in Indian OTT platforms, Indian eSports sector gets a major boost, Sponsorship setback for the BCCI and other news
In episode 31 of Sports Business Updates, I will cover three big news from the Indian sports industry featuring the growth of sports OTT’s in India, eSports sector of India getting a significant boost from the government, the state of sponsorships at the BCCI, Shikhar Dhawan sets an entrepreneurial record and I will wrap up the episode with news about Cricket content on Indian television.
Sports Business Updates Ep 25: Farm team model arrives in Indian Cricket, Web3 Cricket projects launched in India and eSports goes mainstream in India
In this episode, I discuss IPL franchises expanding their presence in International T20 leagues. I also have interesting updates from Cricket on Web3. I will briefly discuss Team India’s sponsors for the Commonwealth games and give my verdict on India’s first-ever televised eSports tournament by Nodwin Gaming and Star Sports.
Sports Business Updates Ep 30: KPMG's bold research on How India consumes sports on television, Jeet 11 shuts down, A brand new cricket metaverse and more
In episode 30 of Sports Business Updates, I will cover four big news from the Indian sports industry featuring interesting facts and statistics about the importance of television for live sports consumption in India, Jeet 11, a Sharechat-owned and Twitter-backed fantasy sports platform shuts down, CricInfo launches India’s first cricket-based metaverse, and I will wrap up the episode with an update from HCL Software’s latest sponsorship and why they consider India as a very important market from a fan perspective.
Sports Business Updates Ep 29: BCCI announces equal pay for women and men, Hardik Pandya partners with Reliance Retail, Jagran Play execute a INR 18 lakh eSports tournament and other news
In episode 29 of SBU, I have five big news from the Indian sports industry featuring BCCI’s equal pay announcement, Hardik Pandya becoming the face of a new athleisure brand by Reliance Retail, viacom18 partners with South African T20 league, Hitwicket raising funds to build a multiplayer cricket game with an NFT focus and some mindblowing KPI’s achieved from their debut eSports tournament.
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Sports Business Updates - Ep 28: NBA launch India's biggest sports Licensing program with Reliance Retail, Sachin Tendulkar launches his own NFTs, Glance drives MOBA communities in India & more
Episode 28 of Sports Business Updates features five big news from the Indian sports industry featuring the most prominent news including NBA signs up for the biggest sports licensing & merchandising program in India, How a new broadcast/digital partnership is taking the ICC T20 World Cup to 75 countries, how the jam-packed global sports events will help broadcasters earn big dollars during the festive season, how Glance gaming is building Multi Online Battle Arena gaming community in India and I will wrap up this episode with news of Sachin Tendulkar’s growing tech business investments, particularly in the Web3 space.
Sports Business Updates Ep 27: Disney - Star and Viacom 18 bullish on ad. revenue, Football viewership on the rise and the dark side of online gaming sector in India
In this episode, I cover five big news from the Indian sports industry featuring Disney-Star’s ad revenue status for the T20 Cricket world cup, sticking to the theme of ad revenue I will cover Viacom 18’s ad revenue targets for the FIFA world cup in Qatar, Football viewership growth in India, Indian web3 startup Stan launching creator NFTs and I will wrap up the episode with an insight into what's going wrong with the online gaming sector in India.
Sports Business Updates EP 26: India's first Sports based IPO, Impact of banning BGMI in India, Indian government invest in Women's sports and Kabaddi millionaires
In the episode I discuss JSW Sports and their ambition to become India’s first sports IPO, International Cricket broadcast deals negotiated by Indian sports channels, Khelo India’s new funding plan for women's sports in India, the impact of banning Battle Ground Mobile India on the Indian eSports industry and I will wrap up the episode with highlights from the Pro Kabaddi League player auction.
Sports Business Update Ep24: Indian Premier League Media Rights Auction Breakdown
In this episode of Sports Business Updates, I have presented a comprehensive breakdown of the biggest ever IPL media rights auction. In this episode, you will get an understanding of the base prices vs the final costs to acquire media rights, How digital media rights continue to grow and what is the future for the incumbent digital rights holder, where does IPL rank in comparison to other global sports media rights deals and I conclude the episode with some interesting digital consumption numbers from India and my observations on how Viacom18 is building something interesting in Indian sports broadcast.
Sports Business Updates - Ep 23
In 2022’s first episode, I will share updates and our opinions on four big sports business news from India. I will discuss How Indian Information Tech giant Infosys is helping develop sports infrastructure, Is the Sony-Star duopoly in Indian sports media under threat by Viacom18 and others, How ShareChat and Moj are competing with MX Takatak in the sports space in India and COVID-19’s impact on the Indian Premier League and how 2022 can turn things around for India’s global Cricket league.
Sports Business Updates - Ep 22
Latest sports business news featuring the surprising revival of the Pro Volleyball League, who is behind the revamp of the sport of Handball in India which includes a professional league and a mind-boggling investment of 240 Crore Rupees and Reliance Industries and Viacom18 take another huge step to disrupt the sports broadcasting business in India.
Sports Business Updates - Ep 21
In this episode I will cover updates on Racing Promotion’s investment in two FIA backed motorsport races in India, our second update is about Mukesh Ambani’s serious intent in creating a sports media empire, I will also cover updates on Amazon Prime getting rights to WNBA in India, Sporjo raising funds and I will wrap-up the episode with an update on Apollo Tyres collab with Konami to create a unique esports tournament for Manchester United.
Sports Business Updates - Ep 20
In this episode, I will cover updates on Star Sport’s outlay on sponsorships and estimated revenue from the ICC Twenty20 world cup, Indian Olympic Association’s successful sponsorship raising drive for Tokyo 2020 Olympics, FanCode’s great form in live sports streaming acquisition and I will wrap up the episode with an update on how Tata Consultancy Services is growing their global sponsorship portfolio.
Sports Business Updates - Ep 19
This week’s episode is special. This week I will share updates on Indian Olympic Association’s (IOA) preparation for the upcoming Tokyo Olympics. I will cover news from the sponsorship and partnership perspective and talk about a very special partnership that can be a game-changer in developing future Olymp§ians from India.
Sports Business Updates - Ep 18
This week’s episode features updates about La Liga securing a broadcast partner in the Indian Subcontinent, Mobile Premier League becoming the first Indian gaming platform to launch in the U.S, Broadcast viewership numbers for the Euro 2020 coverage in India, changes expected to be proposed by the BCCI for IPL’s future and we wrap up this week’s updates with SPSN’s strong advertising revenue numbers for India’s cricket tour of Sri Lanka.
Sports Business Updates - Ep 17
This week’s episode of Sports Business Updates features updates about leading Sports SPAC RedBird Capitals investment in Rajasthan Royals, Indian Olympic Association onboarding new sponsors a month before the Tokyo Olympic games, SPN adding yet another international football league to their programming roster leading to increased revenues through subscriptions, KPMG’s latest report on the size and potential of gaming in India and we wrap up this week’s updates with a story about Yoga diplomacy between Saudi Arabia and India.
Sports Business Updates - Ep 16
In this week’s episode, I discuss Dentsu launching a sports unit in India, Star Sports setting a steep ad revenue target for the World Test Series, Comscore’s latest data on which country has the largest online sports audience in the APAC region and do a quick round on other big sports business news from India featuring JSW, Dream Sports Foundation and more.
Sports Business Updates - Ep 15
This week’s episode includes updates on Indian corporate brands partnering with a global sports association and a mass participation event. I will be talking about Bharat Pe and Tata Consultancy Services and their recently announced global partnerships, I will also follow up on the registration numbers for Battle Ground Mobile in India and wrap up the updates with news about ex-Indian cricketers who have turned into tech entrepreneurs.
Sports Business Updates - Ep 14
In this week’s episode, I will discuss how Sony Pictures Sports Network is expanding their sports broadcast offering in regional languages to reach out to wider sports viewing audiences in India, I will also update you on the IPL restart in UAE and the potential issues BCCI faces in executing the remaining tournament, I will also cover stories around India’s Sports app FanCode’s successful raising of a fresh round of funding and I will wrap up this week’s episode with a quick update about Indian gamers seeking favourable policies from the Indian government to compete for global recognition.
Sports Business Updates - Ep 13
In this week’s episode, I discuss a very interesting topic and that is ‘Will Cricket be an Olympic sport in 2028’ and also roll back the years when Cricket was a part of International multi-sport events dated all the way back to the Olympics in the year 1900!
Sports Business Updates - Ep 12
In this week’s episode, I will talk about where the BCCI stands on their decision to add 2 new IPL franchises, I will also talk about which Cricketer had the highest brand endorsement recall during the first phase of IPL 2021 and I will wrap the updates with news about the most anticipated return of PUBG in India and discuss some important questions that players have been asking about the to be relaunched game in India.
Sports Business Updates - Ep 11
In this week’s episode, I will discuss how athletes are changing the game of endorsements and how they have managed to make money during the pandemic while sports have suffered financially. I will also share some interesting stats from the sports endorsement sector in India. I will also talk about the crypto currency/fan tokens trend reaching the Indian shores and discuss who are the early adopters of the tech in Indian sports.
Sports Business Updates - Ep 10
In today’s episode, I will discuss the impact of COVID-19 on the Indian Premier League. Last week BCCI announced that the IPL 2021 season was suspended due to the increasing cases of COVID-19 in India and because the virus had made its way into the secure IPL bio-bubble. The decision in my opinion should have been taken a lot earlier but it’s important that it was taken. The safety of everyone involved in IPL is paramount after all. So, in this episode I will discuss four big impacts the IPL ecosystem will experience.
Sports Business Updates - Ep 9
In this week’s episode, I will talk about the ‘Sporting Nation in the making 2021’ report from GroupM-ESP. This is the most anticipated and comprehensive report that GroupM-ESP release annually that covers the Indian Sports Industry. It provides a great insight into how the Indian sports industry performs year-on-year. We also discuss the Pro Kabaddi League’s media rights auction from the franchise owners perspective.
Sports Business Updates - Ep 8
This week’s updates include the details on Pro Kabaddi Leagues strange yet not surprising media rights deal, Indian Premier League’s opening day TV viewership numbers and if the performance was better than last season, Dream Sports and will they become the first Indian sports-based startup to go down the SPAC route in the US market, How Puma is supporting talented Indian cricketers and Sony growing their football broadcasting portfolio with yet another deal for Copa America.
Sports Business Updates - Ep 7
In this week’s episode, I will talk about the possibilities of IPL being played in London, JSW Sports partner with India Accelerator to support sports-related tech start-ups in India, Tech Mahindra partner with Rajasthan Royals to build fan loyalty and fan monetization, Real money gaming platform WinZO Games raise $9.5 million in a debt round and Indian homegrown Short-video platform MX TakaTak partners with seven IPL teams with a focus to create a strong sports category.
Sports Business Updates - Ep 6
In this week’s episode, I discuss Mukesh Ambani being listed as the world’s richest sports team owner by Forbes magazine, Star Sports and their crazy list of sponsors for the IPL season, How a local media company is making Mumbai a hyper-local sports capital of India, FanCode’s streaming deal with Cricket West Indies and how a strong digital sponsorship strategy helped IPL franchise Delhi Capitals secure a 50% uplift in sponsorship all this and much more in the first week of IPL 2021.
Sports Business Updates - Ep 5
In this week’s episode I will talk about India’s sports merchandise sector and how PUMA plans to capture the market by re-entering the Indian Premier League with a Royal Challengers Bangalore partnership, Indian Super League’s impressive viewership numbers, comScores recently conducted ‘state-level clusters in India’ - digital consumption report, International Center for Sports Safety’s report on sports betting in India and why Facebook has opted out from sports rights deals.
Sports Business Updates - Ep 4
In this week's edition of Sports Business Updates, I discuss Star Disney’s bumper ad inventory sale in the buildup to Indian Premier League 2021, Formula E’s plan to add a race in India, India’s sports unicorn - Dream Sports raising $400M and how they intend to spend it, Ajinkya Rahane’s deal with Games 24x7 and ECB’s attempt to attract BCCI and IPL team owners with a revenue share in The Hundred.
Sports Business Updates - Ep 3
In this week's edition of Sports Business Updates, we cover top trending sports business news from India featuring how Football Sports Development Limited pulled off India’s largest football event in a bio-bubble, I will also discuss what to expect from the most anticipated Pro Kabaddi League media rights auction, international investment in Indian eSports and a round-up on all the latest Indian Premier League sponsorship deals.
Sports Business Updates - Ep 2
Top 5 curated sports business updates from India and the rest of the world. In episode 2 of sports business updates, we discuss the impact of having no spectators in stadiums on the teams and the league for the upcoming IPL season, how upGrad added half a million subscribers in 2020 after a successful TV campaign during IPL 2020, Chennai Super Kings struggle to find a main sponsor, MS Dhoni’s sportswear brand Seven agrees to a sponsorship deal with Nepalese Everest Premier League and USA Cricket announcement of re-electing Paraag Marathe as the chair of the USA Cricket board of directors and as an independent director.
Sports Business Updates - Ep 1
Best curated sports business updates from India and the rest of the world. In episode 1 of sports business updates I discuss the commercial growth (sponsorships) of Indian Premier League franchise Mumbai Indians, Indian Premier League adds another technology company as their partner, the shift of power in Indian sports advertising and sponsorship from traditional sectors to new-age technology companies, All India Football Federations search for India's representative at FIFAe Nations Series and how sports betting companies are dominating the digital awareness charts as per global data analysis company Hookit's latest Top 20 brands in sports report.