StrategiCast with Mike Connolly
By Mike Connolly
Discover the secrets of storytelling as the key to consistent, predictable and scalable profits.
Mike Connolly is a direct response copywriter, funnel strategist and business investor with over 40 years experience growing, building and investing in companies in over 40 different industries.
StrategiCast with Mike ConnollyMay 07, 2021
How to Sell a High-Ticket Service Without High Pressure Tactics
Have you ever wished you could sell a high ticket service but didn't know where to begin?
In this episode, Mike unpacks what it takes to unlock the treasure hidden in your high-ticket offer.
(Hint: There's fortune in the follow-up.)
For an edited transcript of this episode, read 3 High-Ticket Sales Tips You Can Implement With Integrity.
Image by Larisa Koshkina from Pixabay
The One Thing You Can Never Fake: The Secret To Great Response Rates
If you're not yourself, who are you?
And how answering this question can help you build rapport, increase engagement and generate more sales.
Image by Gerd Altmann from Pixabay
A Simple 5-Step Method For Entering Any New Market
Whether you're starting a new business, or already in business and going after a new niche, here's a simple, proven method for entering any new market.
How to Harness The Amazing Power of Storytelling to Grow Your Sales
Have you ever been in a selling situation where it seemed like all the "facts" were stacked against you?
In this episode I'll share a story with you of how a savvy storyteller helped a whole army of sales reps bust through a huge mental roadblock.
Image by Mystic Art Design from Pixabay
3 Surprising Secrets to Consistently Writing Great Copy
What does it take to consistently produce sales pages, emails and display ads that convert?
The answer might surprise you, and it's not for everyone.
Listen in and discover what separates really effective copywriters from the wannabes.
Photo by Marcos Paulo Prado on Unsplash
3 Essential Business Planning Books to Rock Your Next Quarter And Beyond
Not hitting goals the way you'd like?
Listen in as Mike shares tips to perk up your productivity with three of today's top business planning books:
Traction by Gino Wickman
How to Decide by Annie Duke
The Road Less Stupid by Keith Cunningham
This episode's image provided by StartupStockPhotos from Pixabay
3 Simple Ways You Can Leverage Social Media to Grow Your Business
Is your business struggling to grow a following on social media?
Listen in as Mike shares three simple tips to use social channels for maximum reach with minimal effort.
Episode Art by Gerd Altmann from Pixabay
5 Easy Ways to Get More Search Traffic to Your Website
How to Reach The Hearts & Minds of a Doubting And Skeptical Audience
If your chosen audience needs your product or service, but isn't yet aware of how you can help them...
Or, worse yet, they have doubts and reservations about your offer, this episode is for you.
Case Study: How to Sell a High Ticket Information Product
If you are a coach, consultant, course-creator or service professional, you don't want to miss this episode.
How do you sell high ticket services or information products? Listen in for some important clues.
Image by talha khalil from Pixabay
The "UnCopy" Solution: How to Craft a Great Sales Message Without Any Hype
Have you ever wondered how to know if you're looking at a good piece of copywriting or not?
Listen in and learn what to look for!
Image by DarkmoonArt from Pixabay
How to Get Past Shiny Object Syndrome And Through The "Valley of Despair"
How many times have you jumped head first into a project only to find out soon after how challenging it's going to be?
You, my friend, have ascended "Mount Stupid" and then descended into the "Valley of Despair".
Listen in to learn how to get past it and back up onto the "Slope of Sustainability"!
For more on the "Dunning Kruger" effect, see Direct Response Copywriting Secret: “The Chasm”
Image thanks to Mike Dudley on Medium
Who Else Would Like to Know The Secret to Zero Resistance Selling?
Encountering selling resistance is a drag... Literally!
It doesn't serve you and it doesn't serve those you could be serving.
Listen in and discover the secret to selling with little or no resistance.
Image by Gerd Altmann from Pixabay
Could this be the one thing holding back your business growth?
The #1 Thing Every Healthy Business Needs to Grow and Scale Today
If you could do just one thing to assure current and long term growth for your business, what would you do?
Listen in to find out what the smart kids are doing today.
Image by Muhammad Ribkhan on Pixabay
Learn more about Newsletters as a Service.
The Truth About The One Type of Copy That Almost Always Gets Best Results
Using fear in your marketing may not always be the best strategy.
But if done right, it can be one of the most powerful ways to inspire action without alienation.
Just ask Stephen King.
Image by PublicDomainPictures from Pixabay
How to Not Be Lost And Forgotten in Today's Digital Media Firehose
"Physical media, what's that?", you may ask...
Find out why and how you can use it to benefit your business in today's episode.
Photo by Abstrakt Xxcellence Studios from Pexels
How to Rev Up Your Results With a Tip From Captain Obvious
Ads not converting the way they could?
You may be overlooking one of the fundamentals of direct response marketing.
Listen in to rev up your results!
(With a little help from Nipper the Dog)
4 Ways to Build Trust With The Written Word
It's more challenging than ever today to build trust with your dream prospects.
Yet more than ever, people are seeking people they can trust to do business with.
Listen in for four ways to bridge the gap with the written word.
People vector created by pch.vector - www.freepik.com
The Secret to Getting Great Results From Your Online Sales or Opt-In Page
If you've ever tried one of those online page builders, you've probably hit this stumbling block...
You start using one of those gorgeous templates from their library...
And then you get stuck.
Listen for the secret to getting past that stuck point and getting really getting great results, no matter which builder you choose.
Why Pretty Ads Don't Always Sell And What To Do Instead
They say Every picture tells a story… But when it comes to marketing your business, what kind of images, layout and graphic design will generate the most sales for you?
Listen in for some ideas that may surprise you.
Image by Gerd Altmann from Pixabay
How to Make Sure Your Message Hits The Mark More Often Than Not
Why do so many marketing messages miss the mark?
Listen in and learn the secret the world's all-time best copywriters use to "resonate" with their audience.
For more on this, check out what master copywriter Clayton Makepeace said about surrounding yourself with A-players.
Image by Gerd Altmann at Pixabay
How to Write a Stronger Headline Every Time
Is your sales page headline as strong as it could be? Are your emails getting high open rates? Do your video ads pull in clicks and sales?
If your gut response to any of these questions is even slightly negative, listen in as we explore the difference between an offer, a hook and a headline — and a process to help you write stronger headlines every time.
For more on how to write a stronger headline every time, check out what Eugene Schwartz said about the copywriter's task.
This episode's image by Mohamed Hassan from Pixabay
How to Collect Really Awesome Social Proof For Your Brand
It's a well known fact that a strong testimonial is one of the most powerful marketing assets you can have.
But your clients and customers don't typically know how to give great testimonials. So how do you help them help you?
Listen in for the 4-part framework for collecting really strong testimonials for your brand.
Photo by Andrea Piacquadio from Pexels
Visit StrategiCopy.com for even more awesome copywriting and marketing tips.
Why Nobody Sees The Rhinoceros in The Room And How to Make it Your Friend
Have you ever been in the awkward situation of being the first to notice something obvious that nobody else is talking about?
Here's how being truthful can really play to your advantage.
Blank Screen, Blinking Cursor? How to Say Goodbye to Writer's Block Forever
Have you ever sat down to write a piece of sales copy and gotten stuck at the blank screen?
In this episode you'll get a whole passel of tips and tricks to banish 'writer's block' from your world forever.
Photo by Andrea Piacquadio from Pexels
How to Reach The Heights in Your Field (Hint: Most Will Never Do It)
What does it take to become amazing... remarkable... extraordinary in your chosen field?
Listen in and learn the secret — and why most people will never do it.
Buyer's Remorse: How to Turn Worry Into Enthusastic Evangelism For Your Brand
Have you ever made a major purchase and woke up the next morning with a sense of dread that you'd made the wrong decision?
If it can happen to you, it can happen to your customers. Don't let it.
Listen in and discover how you can dissolve buyer's remorse and create happy enthusiastic customers pitching your products for you.
Episode photo created by wayhomestudio
Copy or Content: How to Choose For Best Sales Results
So which kind of writing will produce the most sales for you: content or copy?
Let's face it, there’s a BIG difference in persuasion power between content designed to create awareness, and persuasive copy designed to produce a specific response.
More on that in this episode.
Photo by Judit Peter from Pexels
Can You Really Use Your Old Website to Start a New Business?
Trying to use an old website with good authority to start a new venture?
Listen in for some tips on what to do and what not to do for best results.
Hint: Send traffic from the original site to a brand new one with new content on the old site. But listen in for more!
How An Awesome Homepage Can Help Grow Your Business
When people land on your homepage, you've got less than seven seconds to guide them.
How good is your homepage at guiding prospects to do business with you?
Listen in and get the lowdown on how your homepage can slow your business, or put it on the fast track.
And for more tips on building an awesome homepage, check out How to Make Sure Your Homepage Makes a Good First Impression at StrategiCopy.com.
Episode Image by kirstyfields from Pixabay
A Simple Trick to Keep Your Audience Excited And Tuned In
If there's one thing that will quickly turn off your audience, it's something kids will teach you without hesitation.
Listen in as Mike shares how to keep your audience leaning in to your pitch, your content and your story.
Photo by Andrea Piacquadio from Pexels
How to Drive More Sales With Awesome Add-Ons
A sweet bonus package can really spice up your sales.
In this episode you'll discover the secret that super-successful marketers use to help more prospects make a buying decision.
Episode Image by Ben White on Unsplash
The One Thing Holding Back Your Marketing Success
What is your #1 enemy when it comes to effective marketing?
Listen in and discover the one thing holding your business back — And how to overcome it.
For more direct response marketing and messaging tips like this, visit StrategiCopy.com.
Image by Hal Gatewood on Unsplash
How to Break Into a New Niche [When You Don't Yet Have a Track Record]
Proving you've got what it takes to deliver results without a track record can be a challenge.
In this episode, you'll discover a simple technique you can use to break in to a new field when you don't yet have proof you can deliver the goods.
Resources mentioned in this episode:
And yes, those are affiliate links. That means that if you click on one of the links and sign up, StrategiCopy may be compensated for it. If you do happen to click, thanks! Any money we make keeps this podcast running and allows us to keep producing high-quality content for you and all our subscribers.
Image by geralt on Pixabay
5 Tools to Get the Most From Your Campaigns
How can you know in advance whether a campaign you're planning will deliver the profits you predict?
Listen in for five tools you can use to blueprint and predict how your marketing or sales campaign will go.
Mentioned in the Podcast:
A Big Marketing Mistake And How to Avoid It
Imagine a stadium full of your best followers, all eager to hear you speak… Only the guards at the stadium gate won’t let you in…
YouTube… Facebook… LinkedIn… Instagram... All these platforms where you’re building your following — What happens if they change their algorithm? Or just decide they don’t like the way you talk? Will you still be able to relate to your audience?
Let’s look at one of the biggest mistakes marketers are making today and how you can avoid getting shut down or even just restricted in what you can and cannot say.
How to Harness the Emotional Power of Words
Please Note: No goats were harmed in the creation of this presentation.
Words have the power to take people on a roller coaster ride, back to their childhood or on an adventure with Robin Hood and his merry men...
But only if you pick words that SHOW your listener/reader the action and imagery in a story.
For more on this, check out this article from Hubspot on How to Leverage Sensory Language in Your Blog Posts [Data + Expert Tips]
You can also find a boatload of other copywriting tips at https://strategicopy.com/blog
Do This or Risk Losing Your Audience
Have you ever been speaking to a group and all of a sudden felt like you'd lost them?
Listen in and learn how to avoid overstaying your welcome and losing your audience.
3 Ways to Write Better Copy, Faster
When it comes to growing your business, producing copy that sells is one of your highest value activities.
But time is limited.
So how do you get more high converting copy done and "out there" in less time?
Listen in as Mike shares three valuable tips he uses to write results-getting copy — FAST.
Here are some of the tools mentioned:
CoScheduleHeadline Analyzer Email Subject Line Tester Social Media Message Optimizer
Affiliate Disclaimer: I hope you enjoyed this podcast. Please note that any of the links posted above may be affiliate links for the products mentioned. That means that if you click on one of the links and sign up, my company StrategiCopy LLC may be compensated for it. If you do happen to click, thanks! Any money we make keeps this podcast running and allows us to keep producing high-quality content.
How to Shortcut Your Funnel Building
Marketing can take time, but it always needs done — like yesterday.
Have you ever felt stuck, not sure where to start a new marketing campaign? Or built a campaign that bombed?
In this episode Mike shares a shortcut to getting effective funnels built quickly.
Sites mentioned in the episode:
The 3 Must-Have Traits of an Awesome Spokesperson
People don't buy from faceless corporations (if they can help it).
Given the choice, they'll pick a company with a "guide" to help them solve the challenge they're facing.
In this episode, Mike talks about the 3 key characteristics your product, service or brand MUST project in order for you to win more sales than a less worthy competitor.
How to Achieve More in '21
Is it time for a "Resolution Reset"?
Here's how I'm "Getting it DONE in '21" :-)
(And how maybe you can too!)
How to Secretly Plant Your Idea in Your Prospect's Mind
People naturally resist, question and feel defensive about new ideas.
How can you introduce an idea without triggering someone's defenses?
In this episode, Mike talks about a recent conversation in which his prospect adopted a solution and took ownership of it instead of resisting it.
Hint: It's in the questions you ask.
The Power of F.O.C.U.S.
What do you want to accomplish in 2021?
Whatever it is, F.O.C.U.S. to be successful.
In this episode, I break down the elements of retrospect and focus to accomplish specific results...
And how I took something I learned in 2020 and am applying it in 2021.
The One Thing That Can Kill Your Sale
Before you get too carried away with a killer sales presentation, make sure you're talking to the right prospect!
Listen as I explain how I learned the the hard way recently.
Don't Create — Document
Building an audience requires constant communication… but what do you say?
People get hung up on creating...
The key to showing up for your audience is just showing up — It doesn't have to be perfect.
So instead of trying to create great works with your content, just share the journey... If people can be fascinated by soap operas, surely your story will entertain enough to build a following.
How to Build a Foundational Following For Your Business
What's the one thing that no enterprise can do without?
In this episode, you'll learn the secret to building a loyal following for your business — and why it's absolutely essential that you do!
Listen in and post your comments, questions and politely worded criticisms to https://strategicopy.com/contact-us/.
I'll respond to every one in a future episode.
Proposals in a New Light
I resisted writing proposals for a long time.
Now I'm finding them useful again, with a few new twists.
In this episode I share my experience with and thinking about them in a new light.
Please share — What's your experience and thinking around proposals?
Finding Your Freedom Episode One
It's a new year (2021). Time for new adventures.
Come along with me on a journey to the real freedom you seek, be it financial, lifestyle, location, occupation, association...
Whatever your heart is telling you is next.
Let's find it together.
How to Create More Content in Less Time - A Simple 2-Step Process
Let's face it — Marketing today requires a TON of content.
Want to spin out more content in less time?
This simple 2-step process can help you save TIME and reduce STRESS.
For a fully edited transcript with video, visit https://strategicopy.com/more-content-less-time/
How to Get Awesome Lead Magnet Ideas
What I'll show you in this podcast is how to go from being stuck on ideas for your lead magnet, to having a process for finding a winning lead magnet ideas over and over again.