
Subscription Rockstars by Subbly
By Stefan Pretty
Subbly's CEO, Stefan Pretty, interviews the rockstars of the subscription industry sharing ground breaking knowledge, truths and experiences to help you move the needle for your life and your business to become a subscription rockstar yourself!
Grab your best headphones, and rock this experience with us ! 🤘
Grab your best headphones, and rock this experience with us ! 🤘

#007 Common Pitfalls Startup Founders Need to Avoid w/Anthony Coombs
#007 Common Pitfalls Startup Founders Need to Avoid w/Anthony Coombs
Subscription Rockstars by SubblyMar 17, 2020
00:00
31:35

#016 Small Brands & Discovery Boxes w/Tribe Beauty Box founder Bili Boboe-Balogun
#016 Small Brands & Discovery Boxes w/Tribe Beauty Box founder Bili Boboe-Balogun
Roll on in rockstars and welcome back to the Subbly Subscription Rockstars podcast!
In our latest episode, Stefan interviews Bili Boboe-Balogun, the founder of Tribe Beauty Box. Tribe Beauty Box serves as a direct to consumer marketing and advertising channel for the brands the company partners up with. Bili's aim is to change the narrative of inclusivity in the beauty industry, one box at a time. Don’t forget to click and subscribe and rate & review the podcast.
Make sure you drop by Stefan Pretty’s Twitter and LinkedIn accounts to say hi, and as always, share your love with Subbly. ❤ Rock on and hope to see you here again soon! 🤘
Feb 16, 202153:11

#015 Ads & Audience Buckets w/Kids Baking Club founder Jill Lodato
#015 Ads & Audience Buckets w/Kids Baking Club founder Jill Lodato
Roll on in rockstars and welcome back to the Subbly Subscription Rockstars podcast!
In our latest episode Stefan interviews Jill Lodato, the founder of Kids Baking Club. Her focus is teaching the next generation of kids the art of baking. Described as the number one baking & decorating kit in the U.S., Kids Baking Club provides empowering life skills and fun for family members across generations.
During this latest podcast Stefan and Jill discuss:
Facebook ads and the difficulty of getting your message across in 2020
Production costs and different pricing levels
Marketing mediums and using Pinterest to advertise your subscription box
Audience buckets and finding success with different customers
And much, much more!
Don’t forget to click and subscribe and rate & review the podcast. Make sure you drop by Stefan Pretty’s Twitter and LinkedIn accounts to say hi, and as always, share your love with Subbly. ❤ Rock on and hope to see you here again soon! 🤘
Dec 29, 202035:27

#014 The ROI of Workplace Wellness w/Rener Wellbeing founder Khalil Rener
#014 The ROI of Workplace Wellness w/Rener Wellbeing founder Khalil Rener
Roll on in rockstars and welcome back to the Subbly Subscription Rockstars podcast!
In our latest episode, Stefan interviews Khalil Rener, the founder of Rener Wellbeing. Khalil is all about the power of positive thinking, and his consultancy company helps promote good mental health at the workplace via mindfulness and empowering lifestyle choices.
During this latest podcast Stefan and Khalil discuss:
The impact of working from home on mental well-being
How strong mental well-being improves business productivity
Indoctrinating people into a culture of positive mental thinking
The importance of discipline and appreciating moderation
The lads’ favourite single malt whiskies
And much, much more!
Don’t forget to click and subscribe and rate & review the podcast. Make sure you drop by Stefan Pretty’s Twitter and LinkedIn accounts to say hi, and as always, share your love with Subbly. ❤ Rock on and hope to see you here again soon! 🤘
Dec 15, 202044:02

#013 Nobody is Born an Entrepreneur w/Louis and Léa box co-founder Eric Musick
#013 Nobody is Born an Entrepreneur w/Louis and Léa box co-founder Eric Musick
Roll on in rockstars and welcome back to the Subbly Subscription Rockstars Podcast!
In our latest episode, Stefan interviews Eric Musick, the host of the Subscription Box Show podcast. Eric is a giant of the subscription industry, and is the co-owner/founder of the Louis and Lea box company, an eco-friendly quarterly box for mothers and babies.
During this latest podcast Stefan and Eric discuss:
Having the courage and ambition to pursue your dreams
Realising no-one is born an entrepreneur, you have to make yourself one
Maximising audience exposure on a minimal budget
Ditching paid ads in favour of organic reach on Facebook
How the ‘brand is coming back’, and how your business can tap in
And much, much more!
Don’t forget to click and subscribe and rate & review the podcast. Make sure you drop by Stefan Pretty’s Twitter and LinkedIn accounts to say hi, and as always, share your love with Subbly. ❤ Rock on and hope to see you here again soon! 🤘
Nov 26, 202046:42

#012 The Future is Subscription w/Little Life Box CEO, Chelsea Brennan
#012 The Future is Subscription w/Little Life Box CEO, Chelsea Brennan
Welcome back rockstars to the Subbly Subscription Rockstars podcast! In our latest episode, Stefan interviews Chelsea Brennan, the founder and CEO of Little Life Box. The winner of Canada’s ‘Vegan Box’, Little Life Box offers healthy and ethical lifestyle products including skin creams and protein bars. Brennan is also a marketing specialist and social media expert, having built her company up through social network marketing.
During this latest podcast Stefan and Chelsea discuss:
Facing challenges while growing your business, and how to handle negative feedback
The perils of VC funding and starting out bootstrapped
The death of email and why you should focus on social media marketing
Managing your time and work-life balance as an entrepreneur
The future of e-commerce and subscription
Don’t forget to click and subscribe and rate & review the podcast. Make sure you drop by Stefan Pretty’s Twitter and LinkedIn accounts to say hi, and as always, share your love with Subbly. ❤
Rock on and hope to see you here again soon! 🤘
P.s. don't forget to subscribe to the podcast on Apple Podcasts: https://subb.ly/podcast
Oct 15, 202038:08

#011 The Importance of Embracing Criticism w/Hunt A Killer CEO, Ryan Hogan
#011 The Importance of Embracing Criticism w/Hunt A Killer CEO, Ryan Hogan
Roll on in rockstars and welcome back to the Subbly Subscription Rockstars Podcast! In our latest interview Stefan interviews Ryan Hogan, the co-founder and CEO of Hunt A Killer. Named by Fast Company as one of the World's Most Innovative Companies in 2019, Hunt A Killer is an immersive murder mystery game that challenges players to catch a killer through interactive monthly membership boxes and premium one-time experiences.
During this latest podcast Stefan and Ryan discuss:
Bootstrapping your company and how to maximise efficiency
Learning to appreciate when a customer tells you your product sucks
How much time is wasted by entrepreneurs on emails
The importance of using Facebook to market one’s product
The best advice for entrepreneurs just starting out
How military service can offer a unique perspective on business
Don’t forget to click and subscribe and rate & review the podcast. Make sure you drop by Stefan Pretty’s Twitter and LinkedIn accounts to say hi, and as always, share your love with Subbly. ❤
Rock on and hope to see you here again soon! 🤘
P.s. don't forget to subscribe to the podcast on Apple Podcasts: https://subb.ly/podcast
Aug 17, 202040:51

#010 How a Marketing Expert Would Use $100 w/BattlBox CMO, John Roman
#010 How a Marketing Expert Would Use $100 w/BattlBox CMO, John Roman
Welcome back budding rockstar! On this episode Stefan interviews John Roman of BattlBox and Carnivore Club. John is a marketing genius and helped grow BattlBox to $6M in year 1, and over $55M in revenue since launch.
They discuss:
How to make the most of the Coronavirus situation
Finding your business idea opportunity whilst making sure you're still passionate
How to reduce dependency risk by increasing marketing diversification
The importance of being community focused
And how he'd use $100 if he was starting his business again
And some important advice on mental health
Once you’ve finished listening, please make sure you click subscribe and rate & review the podcast it would mean the world to us. And also… make sure you follow Stefan Pretty and Subbly to show some love ❤.
Rock on and hope to see you here again soon! 🤘
Jun 24, 202041:02

#009 5 Lessons From 14 Million Shipments w/Loot Crate's, Matthew Arevalo
#009 5 Lessons From 14 Million Shipments w/Loot Crate's, Matthew Arevalo
Welcome back aspiring rockstar! On this episode Stefan interviews Matthew Arevalo of Loot Crate.
They discussed:
The story behind the extremely fast growing business, from $0 to $100M in 3 years
The profitable path of making your own products and the pain that also comes with it
The true price of growing too fast and the lessons from it
Personalisation
Focusing on customer experience and community
And more...
Once you’ve finished listening, please make sure you click subscribe and rate the podcast. And also… make sure you follow Stefan Pretty and Subbly to show some love ❤.
Rock on! 🤘
P.s. sorry for the background noise, this was a live recording.
Apr 14, 202050:20
![[Special] The Impact of Coronavirus on Ecommerce & Subscription](https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo400/1877542/1877542-1565873672527-71f7bade87464.jpg)
[Special] The Impact of Coronavirus on Ecommerce & Subscription
[Special] The Impact of Coronavirus on Ecommerce & Subscription
This is a special episode where we have call-ins from some of the top e-commerce experts in the world with their thoughts on the impact of Coronavirus on e-commerce based on their experiences so far as well as a summary of our new Coronavirus impact on ecommerce blog post report.
In this episode we raise the curtain on the reality and impact of coronavirus (COVID-19) on ecommerce and subscription ecommerce (subcom).
We're here to provide guidance in a time of uncertainty and angst.
Experts include:
Lee Malcher, who manages multiple multi-million dollar ecommerce brands
John Roman, CMO at BattlBox and Managing Partner of Carnivore Club
Liam Brennan, Co-Founder of BusterBox
Ryan Hogan, CEO of Hunt a Killer
Michael Vikar, CEO of Procurement Inc
Apr 07, 202018:29

#008 A Powerful but Alternative Perspective From Subscription OG, Paul Jarrett
#008 A Powerful but Alternative Perspective From Subscription OG, Paul Jarrett
Welcome back budding rockstar! On this episode Stefan interviews Paul Jarrett of Bulu.
We also dislike lengthy descriptions, so here's a convenient bullet list of what they discussed:
Discovering an accidental pivot into a lucrative business model
Self awareness as a requirement for growing a business
Trust in a company, and what it means if you lack it
How to ask for advice, for free
Churn is everywhere, optimise for revenue
And more...
Once you’ve finished listening, please make sure you click subscribe and rate the podcast. And also… make sure you follow Stefan Pretty and Subbly to show some love ❤.
Rock on! 🤘
P.s. sorry for the background noise, this was a live recording.
Apr 07, 202042:01

#007 Common Pitfalls Startup Founders Need to Avoid w/Anthony Coombs
#007 Common Pitfalls Startup Founders Need to Avoid w/Anthony Coombs
Welcome back upcoming rockstar! On this episode Stefan interviews Anthony Coombs of Splendies.
They discussed:
Overcoming fulfilment issues
What to focus on and do to start your subscription businesses
Common pitfalls to avoid startup founders need to avoid when starting
How to decide who to hire first in your business
And more...
Once you’ve finished listening, make sure you click subscribe and review the podcast. And also… make sure you follow Stefan Pretty and Subbly to show some love.
Rock on! 🤘
Mar 17, 202031:35

#006 Bootstrapping to 75,000 Subscribers! Founder Wisdom w/Andy Moeck
#006 Bootstrapping to 75,000 Subscribers! Founder Wisdom w/Andy Moeck
Welcome back upcoming rockstar! On this episode Stefan interviews Andy Moeck of Succulent Studios, the #1 subscription service for glorious succulents 🌵from California.
They discussed:
Bootstrapping vs Funding
The importance of logistics and shipping
The entire team including founders should do customer support
Owning the supply chain (D2C)
Data is overdone
And more...
Once you’ve finished listening, make sure you click subscribe and review the podcast. And also… make sure you follow Stefan Pretty and Subbly to show some love.
Rock on! 🤘
Feb 10, 202041:48

#005 Breaking Down (Legal) Walls & Stigma w/Eliza Maroney
#005 Breaking Down (Legal) Walls & Stigma w/Eliza Maroney
Welcome back budding rockstar! On this episode Stefan interviews Eliza Maroney of Lucky Box Club, the premium cannabis 🍃 subscription box from California.
They discussed:
The challenges of taking a cannabis product to market
Overcoming legal issues
Breaking down stigma
Taking a step back to go 2 forward
And more...
Once you’ve finished listening, make sure you click subscribe and review the podcast. And also… make sure you follow Stefan and Subbly to show some love.
Rock on! 🤘
Jan 20, 202027:19

#004 Discovering Influencer Marketing + Automating Operations w/Taylor Offer
#004 Discovering Influencer Marketing + Automating Operations w/Taylor Offer
Welcome back budding rockstar! On this episode Stefan interviews Forbes 30 under 30 rockstar, Taylor Offer of FEAT Socks.
Taylor has a serious track record when it comes to D2C and running lean e-commerce businesses with subscription models.
They discussed:
Taylor's discovery & leveraging of influencer marketing – it's a crazy inspiring story
Automating operations for huge margins and an easier life
Product market fit and how to approach a new D2C business
His venmo account details 😂
And so so much more...
Once you’ve finished listening, make sure you click subscribe and review the podcast. And also… make sure you follow Stefan and Subbly to show some love.
Rock on! 🤘
Dec 12, 201932:41

#003 Purpose Driven Testing & Planning w/Senior Sleuths
#003 Purpose Driven Testing & Planning w/Senior Sleuths
Welcome back budding rockstar! On this episode Stefan interviews Carey and Alana from Senior Sleuths the first subscription-based mystery game series designed especially for seniors.
They have such a unique business and their story and execution has many lessons for any business to learn from.
We discussed:
Planning and defining your niche
Collecting feedback in a lean, quantitative and iterative manner
The end user vs the customer
And a whole lot more subscription business goodness
Once you’ve finished listening, make sure you click subscribe and review the podcast. And also… make sure you follow Stefan and Subbly to show them some love.
Rock on! 🤘
Nov 06, 201929:01

#002 Why AI is Important in Subscription Ecommerce w/Ben Parr
#002 Why AI is Important in Subscription Ecommerce w/Ben Parr
On this episode Stefan talks artificial intelligence for killer subscription performance with the author and tech legend Ben Parr, with special guest Octi!
Ben Parr is the founder of Octaine AI and author of Capitvology. Octaine AI is an AI powered bot platform for ecommerce businesses. So needless to say, Ben knows his stuff!
In this episode knowledge dropped includes:
Hiring for a remote team
The truth about artificial intelligence, is it all hype?
What AI can actually achieve
The future of the subscription industry
And more…
Once you’ve finished listening, make sure you click subscribe and review the podcast. And also… make sure you follow Ben and Stefan to show them some love.
Keep rocking on! 🤘
Oct 22, 201933:26

#001 Growth Through Pricing & Retention w/Patrick Campbell
#001 Growth Through Pricing & Retention w/Patrick Campbell
Introducing the Subscription Rockstars Podcast with a bang 💥, on this episode Stefan interviews pricing expert Patrick Campbell from ProfitWell in an exclusive live interview on a stage.
40 minutes of packed wisdom, after this episode you will have more insight into the following topics:
How Patrick became to be the subscription pricing expert of our time
What they would have done differently if they started again, hint it involves changing the timings of things and not getting hung up on certain things.
How to improve interpersonal and business relationships through the “most charitable interpretation” approach
The importance and impact of pricing and knowing your metrics
How subscription businesses should approach setting pricing
How to spend your first 6 months if you’re starting a subscription business
The art of delegation
And more… so much knowledge, not enough bullet points!
Take a listen, then tweet @StefanPretty and @patticus with any questions.
Don’t forget to hit “subscribe” before you listen.
Rock on! 🤘
Sep 25, 201942:57