Subcast
By Subcast
Cu Georgiana Bobu si Bogdan Apetrii
By Subsign
subsign.co/
SubcastNov 27, 2018
Despre promovarea de carte, scrisul creativ si iUmor cu Gabriel Dumitriu | Subcast 54
In acest episod am discutat cu Gabriel Dumitriu despre scrisul creativ, putin despre experienta de self publishing si self promo de carte, cat, printre altele.
Link-uri de interes invitat:
https://pupazadmt.ro/
https://www.facebook.com/pupazadinmortiitei
https://www.facebook.com/gabriel.dumitriu.1
Ne poti gasi aici:
www.linkedin.com/company/subsign
Subcast este un podcast cu si despre Marketing realizat de Apetrii Bogdan si Georgiana Bobu in cadrul agentiei Subsign.
Despre UX cu Alecsandru Grigoriu | Subcast 53
In acest episod am discutat cu Alecsandru Grigoriu despre (UX)User eXperience, putin despre (CX)Client eXperience, (UI)User Interface si Lidl 😂.
https://www.facebook.com/leonnade.studio/
https://www.youtube.com/c/TheUXRecipeShow
https://www.instagram.com/leonnade.studio/
https://www.instagram.com/uxrecipe
Cu siguranta vom face tot posibilul sa avem si part 2 cu Alecsandru.
Ne poti gasi aici:
www.linkedin.com/company/subsign
Subcast este un podcast cu si despre Marketing realizat de Apetrii Bogdan si Georgiana Bobu in cadrul agentiei Subsign.
5 ani de agentie in 44 de minute | Subcast 52
Ne poti gasi aici:
Georgiana: https://www.instagram.com/georgianabobu/
Bogdan: https://www.instagram.com/bogdanapetrii/
www.linkedin.com/company/subsign
Subcast este un podcast cu si despre Marketing realizat de Apetrii Bogdan si Georgiana Bobu in cadrul agentiei Subsign.
Subcast 51: Cum este sa lucrezi ca si SMM
Ne poti gasi aici:
Georgiana: https://www.instagram.com/georgianabobu/
Madalina: https://www.instagram.com/madalina27iordache/
www.linkedin.com/company/subsign
Subcast este un podcast cu si despre Marketing realizat de Apetrii Bogdan si Georgiana Bobu in cadrul agentiei Subsign.
Invitat: Madalina Iordache
Subcast 50: TikTok vs Instagram, Clubhouse si Whatsapp.
Link-uri de interes:
Youtube: shorturl.at/buGLR
Clubhouse: https://www.joinclubhouse.com/
TikTok vs Instagram: https://www.manafu.ro/2021/01/tiktok-a-depasit-instagram-in-romania/
Whatsapp: https://globalnews.ca/news/7570323/whatsapp-facebook-privacy-policy-explained/
Ne poti gasi aici:
Georgiana: https://www.instagram.com/georgianabobu/
Bogdan: https://www.instagram.com/bogdanapetrii/
www.linkedin.com/company/subsign
Subcast este un podcast cu si despre Marketing realizat de Apetrii Bogdan si Georgiana Bobu in cadrul agentiei Subsign.
Talk The MXP - Employer Branding (Septembrie 2019)
Despre branding se vorbeste de cele mai multe ori doar din perspectiva de logo, astfel esenta in sine a unui brand fiind omisa.
Despre Brand-ul de Angajator se vorbeste si mai putin, dar Bogdan a incercat sa corecteze asta in cadrul The Marketing Experience 2019.
Varianta video poate fi gasita aici: https://www.facebook.com/watch/?v=268622134468078
Ne poti gasi si aici:
Georgiana: https://www.instagram.com/georgianabobu/
Bogdan: https://www.instagram.com/bogdanapetrii/
www.linkedin.com/company/subsign
Subcast este un podcast cu si despre Marketing realizat de Apetrii Bogdan si Georgiana Bobu in cadrul agentiei Subsign.
Subcast 49.2: Raport Social Media Global vs Romania - Ianuarie 2020
Link-uri de interes:
Raport We Are Social & Hootsuite: https://www.slideshare.net/DataReportal/digital-2020-global-digital-overview-january-2020-v01-226017535?fbclid=IwAR3HPcV2XAyBwYkoVOkX3vRvuaZ8tSgDpiT0SPc74HYmH4SEes3TXkzWCCU
Ne poti gasi aici:
Georgiana: https://www.instagram.com/georgianabobu/
Bogdan: https://www.instagram.com/bogdanapetrii/
www.linkedin.com/company/subsign
Subcast este un podcast cu si despre Marketing realizat de Apetrii Bogdan si Georgiana Bobu in cadrul agentiei Subsign.
Subcast 49.1: Toate datele despre utilizarea internetului Ianuarie 2020
Link-uri de interes:
Raport We Are Social & Hootsuite: https://www.slideshare.net/DataReportal/digital-2020-global-digital-overview-january-2020-v01-226017535?fbclid=IwAR3HPcV2XAyBwYkoVOkX3vRvuaZ8tSgDpiT0SPc74HYmH4SEes3TXkzWCCU
Ne poti gasi aici:
Georgiana: https://www.instagram.com/georgianabobu/
Bogdan: https://www.instagram.com/bogdanapetrii/
www.linkedin.com/company/subsign
Subcast este un podcast cu si despre Marketing realizat de Apetrii Bogdan si Georgiana Bobu in cadrul agentiei Subsign.
Subcast 48: Stiri, updates si Super Bowl
Link-uri de interes:
Startup-ul care plasează reclame în spațiile goale din filmele de pe Netflix sau HBO Go: https://www.startupcafe.ro/marketing/startup-reclame-spatii-goale-filme-netflix-hbo-go.htm?fbclid=IwAR1X6qCTAMJHAEUm8nc_WNC9uKQheTlcW6GgFGK-NU9JcQYqNT83DVOgHE4
Superbowl ads: https://adage.com/article/special-report-super-bowl/super-bowl-commercials-2020-all-ads-released-so-far/2230951
Ne poti gasi aici:
Georgiana: https://www.instagram.com/georgianabobu/
Bogdan: https://www.instagram.com/bogdanapetrii/
www.linkedin.com/company/subsign
Subcast este un podcast cu si despre Marketing realizat de Apetrii Bogdan si Georgiana Bobu in cadrul agentiei Subsign.
Subcast 47: Despre Tesla Cybertruck
In acest episod vorbim despre impactul lansarii Cybertruck si intreaga strategie de marketing din jurul sau.
Link-uri de interes:
Lansare rezumat: https://www.youtube.com/watch?v=m7atGkba-Z8
Cybertruck vs. Ford: http://tiny.cc/n1p1gz
Lego: https://www.facebook.com/LEGOAustralia/photos/a.1108944629176871/3238472009557445/?type=3&theater
Ne poti gasi aici:
Georgiana: https://www.instagram.com/georgianabobu/
Bogdan: https://www.instagram.com/bogdanapetrii/
www.linkedin.com/company/subsign
Subcast este un podcast cu si despre Marketing realizat de Apetrii Bogdan si Georgiana Bobu in cadrul agentiei Subsign.
Subcast 46: Marketing-ul de Eveniment (East European Comic Con) cu Mircea Muresan
In acest episod am discutat cu Mircea Muresan (Initiatorul East European Comic Con) despre marketing-ul de conventii, evenimente si desigur despre promovarea filmelor.
https://www.facebook.com/eeccon
https://www.instagram.com/comiccon.romania/
A ramas ca vom face si partea a2a cu Mircea cand se intoarce din Japonia si vom discuta despre diferentele culturale in ceea ce priveste promovarea.
Ne poti gasi aici:
www.linkedin.com/company/subsign
Subcast este un podcast cu si despre Marketing realizat de Apetrii Bogdan si Georgiana Bobu in cadrul agentiei Subsign.
Subcast 45: Despre Meme Culture si cum profita Brand-urile
Exemple:
https://www.facebook.com/medaland.ro/
https://www.facebook.com/vinurilezaz/
https://www.facebook.com/tikivillageiasi/
https://www.facebook.com/Mihai.Traistariu/
Ne poti gasi aici:
www.linkedin.com/company/subsign
Subcast este un podcast cu si despre Marketing realizat de Apetrii Bogdan si Georgiana Bobu in cadrul agentiei Subsign.
Subcast 44: Experienta din facultate la specializarea de Marketing (FEAA) cu Madalina Ferchiu
In episodul cu nr 44 din Subcast, avem un invitat special: Madalina Ferchiu, Social Media Manager la Subsign. Am vorbit despre sfaturi pentru cei care doresc sa urmeze o facultate cu specializarea de marketing, cum a fost experienta noastra in cadrul FEAA (licenta si master), dar si greseli pe care le-am facut.
Ne poti gasi aici:
www.linkedin.com/company/subsign
Subcast este un podcast cu si despre Marketing realizat de Apetrii Bogdan si Georgiana Bobu in cadrul agentiei Subsign.
Subcast 43: Despre TikTok (Douyin)
In acest episod vorbim despre o noua platforma de social media, care are parte de o crestere rapid.
Link-uri de interes:
https://www.manafu.ro/2019/03/tiktok-romania/
https://blog.hootsuite.com/what-is-tiktok/
https://www.nytimes.com/2019/03/10/style/what-is-tik-tok.html
Lil Nas X
http://newsroom.tiktok.com/lil-nas-x-takes-the-old-town-road-from-tiktok-to-the-top-of-the-charts/
Ne poti gasi aici:
Subcast 42: Papuci Apple si Reclame Similare
In acest episod vorbim despre reclamele care se aseamana ca si concept si despre cum ar putea brand-urile sa capitalizeze spre alte zone de business.
Link-uri de interes:
1. Reclame Similare
KAFUNE
https://www.youtube.com/watch?v=t7wCPOIvpkk
https://www.youtube.com/watch?v=kOF_oiTP-E0
Lapte Maresi
https://www.youtube.com/watch?v=Mc32BisXu-4
Heinz
https://www.youtube.com/watch?v=keOaQm6RpBg
2. Brand-uri care se pot extinde pe noi zone de produse sau servicii
Profit Ferrari https://beloved-brands.com/2017/02/08/ferrari-brand-sells-more-desire-than-it-does-cars/
Ne poti gasi aici:
Subcast 41: Despre Marketing si altele cu Alex Dona
Subcast 40: Masini electrice, Pride Month si LinkedIn
Subiectele din acest episod:
2. H&M Colectia #LoveForAll : https://www.facebook.com/hmromania/posts/2252934474947646?hc_location=ufi
3. Lidl pe LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6543697560350007296
Ne poti gasi aici:
Subcast 39: Se sparge bula de influencers?
Subiectele din acest episod:
1. The North Face - Wikipedia : https://www.youtube.com/watch?v=CtU1uEESmJM&feature=youtu.be
2. Coca-Cola Billboards: https://adage.com/creativity/work/coca-cola-recycling-billboards/2174656
3. Spalatoriile Tide: https://www.adweek.com/brand-marketing/hate-doing-laundry-no-sweat-tide-just-announced-itll-do-it-for-you/?fbclid=IwAR1xbWIYPUwLXKYNIkFWFfQvrio0iXSwLSdCVNbRCJk3LW1SMJvk3JxQcEc
4. Influencer si vanzari de produse: https://www.buzzfeed.com/jamedjackson/instagram-influencer-2-million-followers-arii?fbclid=IwAR2PPEipGL5MNWwkPHG-LZ4NZ7KRdVO4iiWzB3gbIx9GoIOytBcq7s2JMho
Ne poti gasi aici:
Subcast 38: Digitalziarea unui business - Ep.1 Magazin Condimente & Produse Asiatice
Despre ce alt tip de afacere ai vrea sa vorbim in aceasta mini serie de Digitalizarea a unui Business?
Ne poti gasi aici:
Episodul 37 - Schimbari pe platforma Facebook, Unhappy Meal si Masti Traditionale
Link-uri de interes:
Instagram ascunde numarul de Like-uri: https://later.com/blog/hidden-likes-instagram/
Burger King Unhappy Meal: https://www.youtube.com/watch?v=PjxRUEA0Tdo
Facebook redesign: https://www.theverge.com/2019/4/30/18523265/facebook-events-groups-redesign-news-feed-features-f8-2019
Masti Traditionale si Netflix: https://virginradio.ro/provocarea-virgin-radio-romania-are-un-raspuns-de-la-netflix-video/?fbclid=IwAR3YaCF1Rq6JLZ3tk-GB_7xAWjQkC93tZ_uecJGV1cikgTSVX2OEYva-YPQ
Suntem si aici:
Subcast 36: Tipuri de agentii de marketing
Am revenit cu un nou episod, unde am discutat despre rolul marketing-ului si tipurile de agentii.
Speram sa fi clarificat astfel putin din "misterele" domeniului.
Pentru intrebari sau ajutor ne poti scrie pe hello@subsign.co
Ne poti ajuta sa fim in Podcasturile de top din Romania votand aici: https://cristianchinabirta.ro/2019/04/12/top-10-podcasturi-romanesti/?fbclid=IwAR2Q_z49sHr-gVeqxWh6S61kMNwQul838iMUmRIogrGC8PJIEZKNYQhiEsA
#JojovsAndreeaEsca
Suntem si aici:
www.linkedin.com/company/subsign
Episodul 35 - cu Valentin Pintilescu de la LooLooKids & TraLaLa
In acest episod am discutat cu Valentin Pintilescu, Development Manager la LooLooKids & TraLaLa, despre YouTube, cum au conturat un business in jurul generarii de continut, cum poate un brand capitaliza pe aceasta platforma si desigur despre reusita lor de a primi primul Diamond Play Button din Romania pentru cei aproape 15 milioane de subscribers.
https://www.youtube.com/user/CanteceCopiiTraLaLa
https://www.youtube.com/user/LooLooKids
Multumim din nou Valentin pentru prezenta si cu siguranta vom mai sta la discutii si pe viitor (cu sau fara microfon)! :)
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Episodul 34 - 5 To Go vs Starbucks
Link-uri de interes:
Google Stadia: https://youtu.be/IP40ZasO5Lg
Amenda Google: https://goo.gl/1PdYfE
Schimbari Facebook Ads: https://goo.gl/vpYwny
Instagram checkout: https://techcrunch.com/2019/03/19/instagram-checkout/
5 To Go vs Starbucks:
https://www.paginademedia.ro/2019/03/campanie-virala-5-to-go
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Pentru intrebari sau ajutor ne poti scrie pe hello@subsign.co
Episodul 33 - Despre #ȘîEu
Link-uri de interes:
https://www.facebook.com/1272272526262950/videos/407060960058216/
https://www.iqads.ro/articol/45638/romania-vrea-autostrazi-iar-stefan-mandache-antreprenor-satul-de-promisiuni-ne
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Pentru intrebari sau ajutor ne poti scrie pe hello@subsign.co
Episodul 32 - Despre LinkedIn
Link-uri de interes:
https://subsign.co/stories/linkedin-ui-case-study/
www.linkedin.com/company/subsign
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Pentru intrebari sau ajutor ne poti scrie pe hello@subsign.co
Episodul 31 - McDonald's vs Burger King
Saptamana aceasta am decis sa vorbim despre McDonald's vs Burger King, totul pornind de la campania celor de la Burger King din Suedia ‘Not Big Mac’s’.
Va lasam aici o lista de articole/video-uri interesante despre McDonald's si Burger King.
https://www.youtube.com/watch?v=NLAInm6kEhs
https://www.investopedia.com/articles/markets/111015/mcdonalds-vs-burger-king-comparing-business-models.asp
https://www.youtube.com/watch?v=2ni3jN_DH20
https://www.youtube.com/watch?v=e1FDyi7TnW4
https://www.impactbnd.com/blog/reasons-mcdonalds-marketing-sales-crushes-burger-king
https://www.reuters.com/article/us-mcdonald-s-corp-trademark-supermacs/mcdonalds-loses-big-mac-trademark-case-to-irish-chain-supermacs-idUSKCN1P92JA
https://www.theguardian.com/business/2019/jan/31/like-a-big-mac-but-juicier-burger-king-renames-sandwiches-to-troll-mcdonalds
Podcast-ul Business Wars: https://open.spotify.com/show/6RbJUsaOaboqSBqQUfdQtR?si=YEEIJAspSeKxq_8dcC6y1A
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Pentru intrebari sau ajutor ne poti scrie pe hello@subsign.co
Episodul 30 - Super Bowl Ads 2019
DEVOUR: https://youtu.be/wVHzdVQ0VTg
KIA: https://youtu.be/hC2_gyp_X1M
MICHELOB ULTRA: https://youtu.be/kM3mn-NRsXY
WALMART: https://youtu.be/oGrSw7wK4no
M&Ms: https://youtu.be/5CCRNmmnG3c
BUMBLE: https://youtu.be/PQcXpoWIwxo
HYUNDAI: https://youtu.be/B5FzKB5TW0Y
OLAY: https://youtu.be/3KuQ4i_VSso
TURKISH AIRLINES: https://youtu.be/C5CbPzfzhnw
EXPENSIFY: https://youtu.be/eLv8TjDUVOw
PEPSI: https://youtu.be/9sYElEbRzKA
PRINGLES: https://youtu.be/tDakI68u2xE
AVOCADOS FROM MEXICO: https://youtu.be/cGyQy84Bmn8
TOYOTA: https://youtu.be/H-LRLub6m5A
STELLA ARTOIS: https://youtu.be/IX8TMYRk6_w
BUBLY: https://youtu.be/IvEe5FiA2vo
AMAZON ALEXA: https://youtu.be/8y-1h_C8ad8
BUDWEISER: https://youtu.be/B6VciSoR1iQ
MICHELOB ULTRA ASMR: https://youtu.be/LXmlN9BAddg
DORITOS: https://youtu.be/WTMzIZhI7q8
SKITTLES: https://youtu.be/1nIJCtq9KOk
MERCEDES-BENZ: https://youtu.be/R84j8pmH-d0
VERIZON: https://youtu.be/sYkV64tPEPw
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Episodul 29 - Despre campaniile Gillette si H&M
Episodul 28 - Despre Continut si Distributie cu Vlad Calus
Link-uri de interes:
Articol Vlad: https://goo.gl/93eXA8
GaryVee Content model: https://goo.gl/Tr8XyM
https://planable.io/
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Episodul 27 - Plan de Marketing pentru 2019
Buna si bine ne-am regasit in 2019!
Fiind o perioada de evaluari si planificari (in business si nu numai) am zis sa va dam o mana de ajutor.
In acest episod va oferim o structura si cateva sugestii despre cum sa realizati planificarea de marketing pentru noul an.
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Episodul 26 - YouTube Rewind 2018
Youtube Rewind 2018: goo.gl/cJQKRw
Review Ethan H3H3: goo.gl/8XPjhh
Review PewDiePie: goo.gl/1F5Zc1
Articol Forbes: goo.gl/69pK8r
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Episodul 25 - Despre YouTube
Subcast 24 - Despre continut cu Irina Rusu (Coffentropy)
Pentru acest episod ne-am gandit sa reluam discutia despre continut, dar de data aceasta cu un invitat: Irina Rusu (Coffentropy).
O gasesti pe Irina aici: https://coffentropy.com/ https://www.instagram.com/coffentropy/ https://www.youtube.com/channel/UCBsiy3j9euOmTEyjG7GYMXA
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Episodul 23 - Despre Pinterest
ro.pinterest.com/subsign/
ro.pinterest.com/bogdanapetrii/
ro.pinterest.com/bobugeorgiana/
Link-uri de interes pentru topic:
goo.gl/z6pfSg
goo.gl/mAkQog
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Episodul 22 - Despre Capra Vecinului
traiascacapravecinului.ro
goo.gl/HZtR5q
goo.gl/n8m35u
goo.gl/UhCJgg
goo.gl/h2XMFU
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Episodul 21 - Despre Instagram
www.instagram.com/subsign/
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Episodul 20 - Despre BestJobs - "Schimba postul"
Episodul 19 - Despre ING si crize de imagine.
Episodul 18 - Trend-uri in Marketing 2019
Episodul 17 - Employer Branding
Link-uri de interes pentru topic:
- subsign.co/stories/employer-branding-technical-sector/
Ne mai auzim la CodeCamp si ITDays in Iasi si Cluj:
codecamp.ro/
www.itdays.ro/
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Episodul 16 - Despre Coca Cola - Next Big Vlogger
Episodul 15 - Despre Nike - Dream Crazy
Episodul 14 - Cum este un brand "cool"
Link-uri de interes pentru topic:
- www.adweek.com/creativity/how-a-bacon-brand-charmingly-responded-to-supremes-appropriation-of-its-logo/
- www.facebook.com/IubescBerea/videos/322774324951730/
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Episodul 13 - Trend-uri: Social Media Detox
Link-uri de interes pentru topic:
- us.blastingnews.com/lifestyle/2018/04/social-media-detox-the-new-health-trend-002513461.html
- www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
- qz.com/quartzy/1354651/shoppers-are-buying-clothes-just-for-the-instagram-pic-and-then-return-them/
- digiday.com/uk/digital-detox-phenomenon-5-charts/
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www.facebook.com/subsign/
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twitter.com/subsignco
medium.com/@subsign
www.linkedin.com/company/subsign
www.behance.net/subsign
dribbble.com/Subsign
Episodul 12 - Decizii bazate pe date
Link-uri de interes pentru topic:
techcrunch.com/2018/08/20/google-doctor-fork/?guccounter=1
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twitter.com/subsignco
medium.com/@subsign
www.linkedin.com/company/subsign
www.behance.net/subsign
dribbble.com/Subsign
Episodul 11 - Despre continut viral
Voi ce parere aveti?
Link-uri de interes pentru topic:
Burberry video: www.youtube.com/watch?v=6D5IZtDCS5c
Dior video: www.youtube.com/watch?v=h4s0llOpKrU
www.esquire.com/uk/culture/a22588567/how-two-years-of-instagram-stories-has-altered-the-way-we-love-act-and-play/
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subsign.co/
www.facebook.com/subsign/
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www.instagram.com/subsign/
twitter.com/subsignco
medium.com/@subsign
www.linkedin.com/company/subsign
www.behance.net/subsign
dribbble.com/Subsign
Episodul 10 - Brand-uri personale in afaceri
Link-uri de interes pentru topic:
www.bkconnection.com/static/Be_Your_Own_Brand_EXCERPT.pdf
www.delightfulcommunications.com/blog/personal-branding-examples/
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subsign.co/
www.facebook.com/subsign/
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twitter.com/subsignco
medium.com/@subsign
www.linkedin.com/company/subsign
www.behance.net/subsign
dribbble.com/Subsign
Episodul 9 - Relatia Client - Agentie
Tu cum vezi aceasta relatie?
Cum ti-ai dori sa fie?
Link-uri de interes pentru topic:
subsign.co/stories/the-client-agency-tango/
Ne poti urmari si aici:
subsign.co/
www.facebook.com/subsign/
www.youtube.com/user/subsign
www.instagram.com/subsign/
twitter.com/subsignco
medium.com/@subsign
www.linkedin.com/company/subsign
www.behance.net/subsign
dribbble.com/Subsign
Episodul 8: Generare de continut 2
Link-uri de interes pentru topic:
The Furrow by John Deere: contently.com/strategist/2013/10/03/the-story-behind-the-furrow-2/
Red Bull:
artplusmarketing.com/red-bull-stomps-all-over-global-marketing-7642c2647401
robertkatai.com/red-bull-media-company/
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subsign.co/
www.facebook.com/subsign/
www.youtube.com/user/subsign
www.instagram.com/subsign/
twitter.com/subsignco
medium.com/@subsign
www.linkedin.com/company/subsign
www.behance.net/subsign
dribbble.com/Subsign
Episodul 7: Pentru Incepatori in Marketing
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twitter.com/subsignco
medium.com/@subsign
www.linkedin.com/company/subsign
www.behance.net/subsign
dribbble.com/Subsign