
The Succeeding Small Podcast
By Madeleine Costa
Learn and grow with Succeeding Small CEO and Founder Madeleine Costa and her guests as she takes you through the tactics and strategies she used to grow her digital marketing agency into a 6 figure business. Learn the steps needed to market your company well in an ever changing world, how to show up authentically for your clients, how to make your first, second or 10th hire and scale your business beyond your wildest dreams.

How To Optimize Blog Posts for SEO w/Free Checklist!
How To Optimize Blog Posts for SEO w/Free Checklist!
The Succeeding Small Podcast Mar 22, 2023
00:00
15:42

How To Optimize Blog Posts for SEO w/Free Checklist!
How To Optimize Blog Posts for SEO w/Free Checklist!
Ready to make your blog posts work for your SEO? Today, Madeleine is giving you the ULTIMATE HOW TO GUIDE for optimizing your blog posts for SEO!
Download your free checklist with all of these tips here!
Full Show Notes
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Produced by: Succeeding Small
Mar 22, 202315:42

How We Set Goals As A Six-Figure Company
How We Set Goals As A Six-Figure Company
As we near the end of Q1, Madeleine gives you a behind-the-scenes look at how she and her team at Succeeding Small set their 2023 goals.
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Produced by: Succeeding Small
Mar 15, 202311:14

6 Things to Consider When Setting Your Marketing Budget As A Small Business
6 Things to Consider When Setting Your Marketing Budget As A Small Business
As a small business owner, you know that making wise financial decisions is a vital part of your responsibilities. When setting your marketing budget, it is important to remember that marketing is an investment, while also considering these 6 points in your business, to ultimately set a budget that will get your business where you want it to go. You'll want to grab your notebooks for this one!
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Produced by: Succeeding Small
Mar 08, 202309:51

Niche Marketing Strategies for Small Businesses
Niche Marketing Strategies for Small Businesses
Have you niched down in your business and are now wondering how to find your niche audience? Look no further than today's episode where Madeleine will dive into 5 niche marketing strategies for small businesses and what EVERY small business needs in order to market to their ideal customer.
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Produced by: Succeeding Small
Mar 01, 202312:34

What I've Learned In My Five Years Of Business
What I've Learned In My Five Years Of Business
Succeeding Small just turned five years old! Listen to today's podcast as CEO and Founder Madeleine Costa dives into the last five years of building her business, from her one-woman operation to a six-figure company, and each of the valuable lessons she learned along the way.
Full Show Notes
Listen to: How To Start An Internship Program
Listen to: 3 Lessons I Learned From My Business Coaches
Listen to: Should You Hire An Assistant?
Listen to: Small Business Branding 101 ft. Neon Pig Creative
Have you seen our new merch?!
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Produced by: Succeeding Small
Dec 14, 202235:24

The Best Marketing Strategies For Service Based Businesses
The Best Marketing Strategies For Service Based Businesses
If you think that all marketing strategies work for all types of businesses, think again. If you own a service-based business, today's episode is for you! Learn the top marketing strategies to help your business get found online, build trust with your customers, and ultimately make more sales.
Full Show Notes
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Produced by: Succeeding Small
Dec 07, 202216:44

What Is A Lead Magnet And Why Do You Need One?
What Is A Lead Magnet And Why Do You Need One?
Does your business have a captivating lead magnet that is driving sales on your website? Today Madeleine is diving into creating a lead magnet strategy that generates warm leads for your business by allowing your website visitors, blog readers, and even social media followers to "raise their hand" and opt-in to hear a pitch directly from you.
Full Show Notes
10 Reasons Your Site Isn't Converting: Download Your Free Guide Here!
Start designing with Canva!
Send your lead magnet and nurture your leads with Flodesk!
Have you seen our new merch?
Listen to the Succeeding Small Podcast Trailer
Follow us on Instagram
Produced by: Succeeding Small
Nov 30, 202216:58

Small Business Branding 101 ft. Neon Pig Creative
Small Business Branding 101 ft. Neon Pig Creative
Does your small business need a branding refresh? Have you had the same logo since your founding but no longer feel it represents you or your business? Today Madeleine is joined by Colin Christie and Laura Schnarr, founders of Neon Pig Creative and the masterminds behind the Succeeding Small brand and logo! Get ready to have your biggest branding questions answered!
Full Show Notes
Watch the Interview Here!
Check out Neon Pig Creative
Have you seen our new merch?!
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Produced by: Succeeding Small
Nov 23, 202240:03

Persuade Your Customers With Your Marketing Message: Here's How
Persuade Your Customers With Your Marketing Message: Here's How
Are you ready to learn the secret weapon behind every persuasive marketing campaign? From political ads to fundraising for animal shelters, every great persuasive message begins with an understanding of rhetoric. Get your notebooks ready, in today's episode, Madeleine is diving into one of her favorite topics and giving you the basics you can use to update your company's messaging today!
Full show notes
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Produced by: Succeeding Small
Nov 09, 202210:39

Your Small Business Needs SEO: Here's Why
Your Small Business Needs SEO: Here's Why
Did you know that only 53% of small businesses are currently investing in SEO? But 25% of small businesses are looking to start implementing SEO into their marketing strategy before the end of the year. Why? Because of this simple fact: SEO generates leads. Today Madeleine will dive into the top reasons why your website needs SEO to compete online.
Full show notes
Check out our Blog for more SEO tips and strategies!
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Produced by: Succeeding Small
Nov 02, 202212:45

My Daughter is One: What It Has Been Like As a Momprenuer
My Daughter is One: What It Has Been Like As a Momprenuer
Today, Madeleine is celebrating her daughter, Cadence’s, first birthday and reflecting on the life-change of adding a new identity to her list of titles: CEO, Entreprenuer, Thought-Leader, and now: Mother.
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Produced by: Succeeding Small
Oct 12, 202212:59

Why Your Website Isn't Getting Any Traffic
Why Your Website Isn't Getting Any Traffic
Did you spend countless hours and plenty of money on your website only to have no visitors and no money generated from it? Today, Madeleine is diving into exactly why your website isn't getting any traffic. Get your pen and paper ready because today's episode is full of tips and strategies you can use today!
Full show notes
10 Ways To Increase Traffic On Your Website For Free
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Produced by: Succeeding Small
Oct 05, 202213:29

12 PRODUCTIVITY TOOLS YOUR SMALL BUSINESS NEEDS
12 PRODUCTIVITY TOOLS YOUR SMALL BUSINESS NEEDS
As a business owner, maximizing your productivity can seem like a never-ending goal. Today, Madeleine dives into 12 Productivity Tools that can save your small business time, money, and resources! Get ready to take some notes and start enhancing your business's productivity! Be sure to click the full show notes for those discount codes mentioned in the episode!
Full show notes & Discount Codes!
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Produced by: Succeeding Small
Sep 21, 202215:54

5 Ways to Generate Sales When Business is Slow
5 Ways to Generate Sales When Business is Slow
Has it been a while since your phone rang? Are no new contact forms coming in from your website? Every business goes through lulls, but today Madeleine is diving into 5 proven ways to generate sales when business is slow. Try these techniques today to help boost this month's revenue!
Full show notes
How Your Competition Can Grow Your Business
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Produced by: Succeeding Small
Sep 14, 202209:23

I Took 5 Vacations This Year: Here's How I Did It
I Took 5 Vacations This Year: Here's How I Did It
As a business owner, do you feel like you quit the 9-5 only to work 24/7? Well CEO and Founder of Succeeding Small, Madeleine Costa dives into how she took 5 vacations this year and kept her business running smoothly the whole time. Get ready to be inspired to take a well-deserved break or simply start putting these steps into practice for the future!
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Produced by: Succeeding Small
Sep 07, 202211:19

Digital Marketing for Small Businesses: An Introduction to Strategy & Success
Digital Marketing for Small Businesses: An Introduction to Strategy & Success
Does every small business need digital marketing? Well, based on the recent statistic that 70-80% of people research a company online before making a purchase, the answer would be - absolutely. In the Season 2 premiere episode, Madeleine Costa dives into a few of the top digital marketing strategies small businesses can consider and how to create a plan that will lead to success and visibility online.
Full show notes
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Produced by: Succeeding Small
Aug 31, 202208:25

Scaling Your Business Around Your Boundaries with Kristen Faith Sharpe
Scaling Your Business Around Your Boundaries with Kristen Faith Sharpe
We entrepreneurs often go into business for ourselves because we have a vision for our life. We want to do life on our own terms. So what happens when our business starts running our life and taking us away from the things that matter most? Life is so much more than your organization, and Kristen Faith Sharpe is here to tell us how you truly can have the best of both worlds when it comes to work/life integration. You can make a HUGE impact with your business, while being protective of your time. Tune in for an incredible interview with the woman who was just nominated as a finalist for Young Entrepreneur of the Year with the BBB and SBDC!
Podcast notes
Full show notes
Learn more about Kristen Faith Sharpe
The Nonprofit Makeover
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Produced by: Succeeding Small
Jun 01, 202236:18

Google Ads vs. SEO: Which Marketing Strategy Is Best For You?
Google Ads vs. SEO: Which Marketing Strategy Is Best For You?
While there are many options for spending your marketing budget, Google Ads and SEO are two that can prove extremely effective in your business but can become costly. So which is best for your business? Today Madeleine dives into how to know which option is right (or wrong) for you!
Not sure which strategy is best for your business? Schedule your free consultation with a member of our team!
Full show notes
Subscribe to The Succeeding Small Trending Audio Service
S1:E2 - SEO EXPLAINED in Under 20 Minutes
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Produced by: Succeeding Small
May 25, 202208:12

How To Create A Goal-Driven Marketing Strategy
How To Create A Goal-Driven Marketing Strategy
When it comes to marketing your business, it can be overwhelming and intimidating to develop a strategy. While there are so many options and techniques for marketing your small business, today, Madeleine takes you through the exact method she uses to develop the marketing strategies for her clients and her own business.
Podcast notes
Full show notes
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Produced by: Succeeding Small
May 18, 202214:59

3 Lessons I Learned From My Business Coaches
3 Lessons I Learned From My Business Coaches
Have you wondered what a business coach can do to help you scale your small business? Today, Madeleine dives into the top 3 lessons she has learned from her business coaches and how they have drastically changed the way she runs her business!
Full show notes
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Produced by: Succeeding Small
May 11, 202215:08

10 Ways to Increase Traffic to Your Website for FREE
10 Ways to Increase Traffic to Your Website for FREE
Ready to start getting more visitors to your website? These 10 tips are proven ways to increase traffic to your website, ready for the best part? They all can be done for free!
Full show notes
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10 Backlink Strategies for Small Businesses
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Produced by: Succeeding Small
May 04, 202216:39

Episode 12 | How Short Form Video Can Be a Game Changer For Your Small Business ft. Sophia Ivy
Episode 12 | How Short Form Video Can Be a Game Changer For Your Small Business ft. Sophia Ivy
Have you been trying to hack social media for your small business? Do Instagram Reels, Stories, TikTok and hashtags have you stumped? Meet the woman behind Succeeding Small's social media - Sophia Ivy. In today's episode, Sophia demystifies the Instagram algorithm, explains the basics of hashtag strategy, and gives you practical tips for using short-form videos and trends to your advantage to grow your brand on social media.
Podcast notes
Full show notes
Subscribe to The Succeeding Small Trending Audio Service
Goal Digger Episode: The Instagram Hashtag Deep Dive You’ve Been Waiting For
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Produced by: Succeeding Small
Apr 27, 202233:16

Scaling Down to Scale Up with Matthew Biera
Scaling Down to Scale Up with Matthew Biera
Have you ever felt out of control in your business? Your business is growing yet you feel constantly behind and inconsistent? Today's guest is here to tell you first hand that sometimes you have to scale down your business in order to scale up! Get ready to here from our first podcast guest, Matthew Biera of Colorado Junk Removal as he dives into how slowing down his growth and establishing processes and procedures truly helped him sustainably grow his business.
Learn more about Matthew Biera and Colorado Junk Removal:
Follow Colorado Junk Removal on Facebook
Follow Colorado Junk Removal on Instagram
Watch Colorado Junk Removal on Youtube
Visit Colorado Junk Removal Website
Full Podcast Notes
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Produced by: Succeeding Small
Apr 20, 202224:59

10 Backlink Strategies for Small Businesses
10 Backlink Strategies for Small Businesses
Have you been wondering how to take your SEO to the next level and be found by your customers on Google? Today Madeleine discusses 10 simple backlink strategies that you can implement in your business today!
Full Podcast notes
10 Backlink Strategies for Small Businesses
Power Partners
Guest Blog Posts
Help A Reporter Out
Content Marketing
Industry Specific Directories and Organizations
Community Sponsorship Opportunities
Job Postings
Vendors and Suppliers
Offer a Scholarship
Competitor Backlinks
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Produced by: Succeeding Small
Apr 13, 202218:42

Top 3 Mistakes I Made When Hiring
Top 3 Mistakes I Made When Hiring
Being the leader of a company is incredibly challenging. Perhaps one of the toughest parts of running a small business is hiring new members of your team. Today, Madeleine opens up about the top 3 mistakes she made when hiring at her digital marketing agency.
Podcast notes
For full show notes
Make managing your remote team a breeze with Hubstaff!
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Produced by: Succeeding Small
Apr 06, 202216:03

5 Ways to Increase Conversions on your Website
5 Ways to Increase Conversions on your Website
Is your website working for you? Is it selling on your behalf? Is it helping take your potential customers from knowing who you are, to liking your products, to trusting you and ultimately making a purchase? Today Madeleine is taking your through 5 ways that you can QUICKLY increase conversions on your website!
Podcast notes
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Produced by: Succeeding Small
Mar 30, 202212:01

Should You Hire an Assistant?
Should You Hire an Assistant?
Have you been considering hiring an assistant but aren't sure where to start or if you even need one? Maybe you just need extra help in your business but don't know what to delegate? Today, Madeleine interviews her former Virtual Assistant and now Operations Manager of Succeeding Small - Madison Bowers on how to hire an assistant, what you're assistant can do to help you gain more time back and scale your business and how to make a healthy and thriving relationship between the two of you! This is an episode you won't want to miss so grab a pen and paper and get ready to take some notes!
For full show notes -
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Produced by: Succeeding Small
Mar 23, 202233:10

How to Start an Internship Program
How to Start an Internship Program
Have you been considering adding an intern or two to your team but you aren't sure where to begin? In today's episode, Madeleine is going to take you through the step by step process of how she created and launched her extensive 3 month internship program that creates a beautifully symbiotic relationship between her interns and her company. If you have been wanting to create an internship program to pass on your skills or just need some extra hands to help with your day to day - this episode is for you!
Podcast notes
For full show notes
Watch this episode on Youtube: PREMIERING SATURDAY MARCH 12TH
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Produced by: Succeeding Small
Mar 09, 202225:60

Top 5 Social Media Post Topics For Small Businesses
Top 5 Social Media Post Topics For Small Businesses
If managing your social media feels like a daunting task that you keep on ignoring, then today's episode is for you! Madeleine dives into the Top 5 proven post topics that she uses for her digital marketing agency as well as her client's social media to grow their engagement, build their brand and generate sales.
Download your free Social Media Post Topic Calendar here!
Full show notes
Watch this episode on Youtube: PREMIERING MARCH 5, 2022
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Produced by: Succeeding Small
Mar 02, 202215:27

How Your Competition Can Grow Your Business
How Your Competition Can Grow Your Business
Today on The Succeeding Small Podcast Madeleine discusses a topic that might surprise you! Is it really possible to work with your direct competition and generate more sales for both of you? Learn Madeleine's top 4 strategies for working with your competitors and how to create a symbiotic relationship that is a win-win-win for you, your client and your competitor.
For full show notes
Watch this episode on Youtube: PREMIERING MARCH 4, 2022
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Produced by: Succeeding Small
Mar 02, 202225:28

SEO EXPLAINED in Under 20 Minutes
SEO EXPLAINED in Under 20 Minutes
Today on The Succeeding Small Podcast Madeleine will be covering what you need to know about Search Engine Optimization in under 20 minutes! For a full breakdown of all the details covered in today's episode click the Full Show Notes below!
For full show notes
Watch this episode on Youtube - PREMIERING March 3, 2022
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Produced by: Succeeding Small
Mar 02, 202217:20

The Succeeding Small Story
The Succeeding Small Story
Welcome to the premiere episode of The Succeeding Small Podcast! In today's episode, Succeeding Small CEO and Founder, Madeleine Costa will take you through the Succeeding Small story. Madeleine looks back on her own small business journey, how a marketing class changed her life, and how at age 20 she started her now six figure Digital Marketing Agency. Get ready to be inspired and empowered to start pursuing your dream, today!
For full show notes
Watch this episode on Youtube
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Produced by: Succeeding Small
Mar 02, 202223:07

Introducing The Succeeding Small Podcast
Introducing The Succeeding Small Podcast
Welcome to the Succeeding Small Podcast! Get ready to be challenged and inspired by Succeeding Small CEO and Founder, Madeleine Costa as she and her guests bring you the best tips, tactics and strategies for growing and scaling your small business.
Some of the topics to expect on The Succeeding Small Podcast include:
How to effectively grow and scale your small business
How to make your first hire and every hire after that
How to manage your time so that you are always working on the most important tasks in your business
How to strategically market your business and make your digital presence work for you
Conversations with Madeleine's team members
Interviews with other small business owners and experts
and so much more!
Mar 02, 202201:42