The Local Procast

If you are a Copywriter, chances are you have heard of content curation. What is it and how is it different than content creation? In this podcast, we explore the ins and outs of content curation and give tips on how to make the most of your curated content. Whether you are just starting out in the world of online marketing or you are a seasoned pro, this podcast has something for you!

Web design and content writing are important for any business to have. Without them, the customer isn't going be satisfied with your product or service because they won’t see what you're trying sell; this podcast will teach you why these two things matter. 

Valentine's Day is the perfect time to show your loved ones how much you care. Why not remind them with these creative Valentine’s Day marketing slogans? 

What are the best website layouts for e-commerce companies? That's what this podcast will explore. Here, we look at 8 different types of layouts that can be used in any type or size business and find out which one would work well with your needs! PDF: https://s3.amazonaws.com/resources.superwebpros.com/pdf/core-pages-ecommerce.pdf

When creating or updating a website for your nonprofit, be sure to include these 12 core elements to make the most of your site. This will help visitors quickly understand your mission and why they should donate or get involved! PDF: https://s3.amazonaws.com/resources.superwebpros.com/pdf/core-pages-nonprofit.pdf

What are the essential features you need in your moving company website? What will make it stand out from other companies' sites and how can we help put together an attractive, streamlined design with these key components. We'll explore each element one at time so that by next week everyone has their own custom-made webpage dedicated exclusively just for them! PDF: https://s3.amazonaws.com/resources.superwebpros.com/pdf/core-pages-moving-company.pdf

How to organize a website? Here are the 7 core layouts that every business owner should know PDF: https://s3.amazonaws.com/resources.superwebpros.com/pdf/core-pages.pdf

Is your chat not working for you? Is it helping you make money? Or do you not have one yet? In this podcast you will learn why they are important and how they can help you make money. Don't worry, you will also learn how to configure it to help you reach your goals. Reference: https://paper.dropbox.com/doc/Chatbot-Recipes-for-Small-Business--Bam3~XMShONr7TlH0aRJQOOWAg-D9zvIQLrh5ZseYh4GIVzR

Having a live chat on your website is a must as its more engaging compared to contact forms. Find out which live chat might be right for you and your business.

Know the different ways to lay out features from the headline, column distribution, a short description and an icon. Watch it on: https://youtu.be/drRkvpo3NHs

How to lay out different kinds of content on your website and make it look good on any device?  Watch to find out: https://youtu.be/_hALks-P2h0 Resources: https://miro.com/app/board/uXjVOTEFKIs=/?invite_link_id=300845744570

Learning Management Systems, these are really powerful ways to share educational content for prospects or customers. You should consider these for your business References: https://www.g2.com/products/thinkific/features https://www.g2.com/products/podia/reviews https://www.g2.com/products/kajabi-kajabi/reviews https://www.g2.com/products/learndash/features

We support these two platforms, but lets take a look at their pros and cons and find out which fits you better! check out our FREE resource available for you: PDF: https://s3.amazonaws.com/resources.superwebpros.com/pdf/shopify-vs-woocommerce.pdf

These three plays an important roll in sales and marketing that every business owner should know! check out our FREE resources available for you: PDF: https://s3.amazonaws.com/resources.superwebpros.com/pdf/upsell-crossell-downsell.pdf

Know the different pop ups to use in order to grow your email list and generate more leads! check out our FREE resources available for you: PDF: https://s3.amazonaws.com/resources.superwebpros.com/pdf/popup-examples.pdf

Headless CMS saves time and provides more flexible user experiences, what are you waiting for? Check out our FREE resources available to help you Graphic: https://s3.amazonaws.com/resources.superwebpros.com/headless-cms-example.jpg PDF is here: https://s3.amazonaws.com/resources.superwebpros.com/headless-cms-pros-cons.pdf

What’s the difference of these pages? And which is better for you? Watch it here: https://youtu.be/TDmtT6DdzuY

How and what exactly should be on your page for the best success? Links referenced: Landing page example: https://bench.co/how-it-works/ Information page example: https://callsam.com/case-types/car-accidents/

This is a million dollar question, listen to find out the answer

Create a powerful and engaging approach for your viewers to generate leads for your business. Click here to learn more: https://youtu.be/nmwITaXuEzg

We created this episode to help attorneys organise the information on their websites. If you are an attorney, you will find this episode particularly interesting as it will cover specific elements that apply only to attorneys.

Grouping is really, really important, because you no longer are creating pages, you're now creating information models, listen to find out more

Every business should know what is a sitemap and how it plays an important role

Headless CMSes are the future. Here's what they are and why they're worth paying attention to.

How to nurture leads the right way, at the right time. On autopilot.

Why you as a small business should absolutely be using funnels in your business.

This is the most valuable piece of advice that I learned from somebody selling their company for a lot of money.

Are you an expert in your field? Do you have a long sales cycle that requires a lot of 'educating' clients? Webinars & seminars give you the opportunity to demonstrate your expertise, while generating leads, and nurturing customers. They can be super powerful flows to have in your arsenal. Here's how they work - and how they can work for your business.

The "Reverse Squeeze Page Flow" builds on the Squeeze Page Flow (https://youtu.be/K6N1yTGIapk), but seeks to provide value before asking for lead information. In this episode, we discuss when you might want to use this flow and how to make it successful. 

The "Squeeze Page Flow" is a foundational flow for online lead generation. In this episode, we share how the strategy works and how to make it as successful as possible. https://youtu.be/cYBajlAcG0k

Think about the math. 

When advertising on a channel, try to figure out how to help them make money.

Once you’re clear on the pain/gain/problem + value levers, can start crafting awesome copy and increase conversion rates.

Once you understand the value levers, you can start creating manipulating them to create unique offers that take you from commodity to unicorn.

Your product/service is not your value. But what is? In this podcast, we discuss the 4 components of value you can use to delight customers and grow margins. 

How do we optimize e-commerce websites for performance? Here’s part three of our secret checklist. Know which promotions and automations used to increase lifetime value of your customers while obtaining new ones. https://www.superwebpros.com/resources/essential-ecommerce-checklist/ https://checkout.superwebpros.com/bfcm-assessment

How do we optimize e-commerce websites for performance? Here’s part two of our secret checklist. The fewer the steps, the BETTER. https://www.superwebpros.com/resources/essential-ecommerce-checklist/ https://checkout.superwebpros.com/bfcm-assessment

How do we optimize e-commerce websites for performance? Here’s part one of our secret checklist. https://www.superwebpros.com/resources/essential-ecommerce-checklist/  https://checkout.superwebpros.com/bfcm-assessment

Images take up A TON of bandwidth. Fixing this one thing can dramatically improve your page speed. Check these out https://www.superwebpros.com/resources/super-speedy-website-checklist/ https://www.superwebpros.com/blog/optimize-images-speed/ https://blog.cloudflare.com/introducing-polish-automatic-image-optimizati/

Page speed is hugely important for SEO and conversions. Here’s our framework for making websites as fast as possible. https://www.superwebpros.com/resources/super-speedy-website-checklist/

EVERYONE asks about 'how to rank in Google?' The answer is provide the best possible answer to a searcher's question, given their intent. Using the 3C framework I learned from Sam Oh (ahrefs.com), you can decide whether you have what it takes to decipher search intent and compete.

SEO is a MASSIVE topic. At the crux of it all is keyword research...but choose the wrong keywords and your content will never be seen and the time, effort, energy, and money put into SEO goes right down the drain. You can avoid that with these 5 tips.

Getting traffic is essential for online success. While there are tons of ways to get traffic, they all fit into one of four general categories. Today, we explore those categories, so you can get a simple, clear idea for how to approach getting more people to your website.

While the elements of landing page optimization are clear, the process can be difficult. Here's what's really involved in getting your landing page to a point where it's generating leads or sales for your business.

Thoughtful, well-designed landing pages can help you generate more leads for less money. In this episode, we explore 5 elements necessary to create a great landing page that will bring in more leads.

Your service pages do the heavy lifting of taking a 'middle-of-the-funnel' visitor and turning them into a lead. These tips will help you convert more visitors into leads, while ranking higher in search engines.

Your homepage is often one of the most valuable pages on your website. Yet, too many people try to do too much with it. The result? More "bounces" and fewer conversions. Be better than that. Here's how.

A slow website can drive up your ad spend very quickly. Here's how to tell if your return on ad spend is being diminished by a slow website.

An active blog is an important part of SEO. But, as traffic starts to grow, most business don't leverage the traffic to generate leads. Don't be one of those guys. These tips will help.

Content is fundamentally data. How you structure it matters for your SEO

Setting up conversions on your website is easy to do. And has a ton of benefits. Here they are.

We often talk about blogs as the main type of content for SEO. Not anymore.

So Google expects your website to be trustworthy, authoritative, and relevant. Do that, you have to master on page SEO, technical SEO, and off page SEO.

Are you the same that you were 20 years ago? Neither is Google. The sooner you realize that, the easier it will be for you to figure out how SCO works.

If youre content plan is about giving prospects information to help them get from point a to point B, lead magnets are about capturing leads along the way.

If you haven’t already listen to our episodes on the buyers journey and the value letter, go back and do that first. Then, come back here and this episode will make a ton more sense!

You’ve probably heard the term “user experience.“ What does it mean - and why does it matter Find out in this episode.

Both are important, but one matters much more for making sales.

The term "landing page" is loosely thrown around all the time. Understanding what it really is can open up massive opportunities for growing your business online.

The last 20% of a project often takes the longest because of the effort that goes into trying to make things "perfect." The reality is that the web is precisely where things don't have to be perfect. Here's why.

Tired of web guys promising the moon and not delivering? Us, too. The truth is your website isn’t a silver bullet that can skyrocket your business overnight. In this episode, I share information to help you calibrate your expectations. Not sure where to start? Use our free Marketing Plan Generator to take your business to the next level!

Obviously every business needs customers in order to survive, let alone thrive. But that phrase “customer acquisition” has never sat well with me. This is what we talk about instead. Trying to figure out the best customer attraction plan for your business? Use our free Marketing Plan Generator to get started!

There’s so much to do and so little time. Using the GrowthMap, we can quickly identify what deserves attention, anticipate challenges, and capitalize on opportunities. To get a free custom report for your business, use our free Marketing Plan Generator. Only takes a minute or two.

It’s easy to compare products to each other - they quickly become commodities. Creation an offer instead of a product is essential if you want to differentiate yourself, charge more, and capture more value…while better serving your customers.

Russell Brunson popularized the notion of "The Value Ladder," which is a helpful metaphor for understanding how to keep customers engaged beyond the initial sale. When paired with the buyer's journey (Episode 9), it's a powerful combo. By the way, if you don't yet own "Dotcom Secrets," you should go buy it.

Mapping the process that a prospect will go through in order to get from where-they-are to where-theyd-like-to-be is the first step in figuring out how to capture as much value as you can create.

It’s not important enough that you create value… You also have to communicate value if you want someone to do business with you. In order to do that, you have to understand the value gap and the four components of value communication.

Your product or service is only the vehicle for helping customers accomplish a goal. These are the three ways that you can do that.

The fourth stage of the pro growth map is scaling. There is so much to say on this topic, but these few notes will have to do for now.

Once you start selling and you’ve figured out how to make a cash flow less lumpy, then it’s time to start extracting some profits. Systems are the tools you use to do that.

If you are in the sales stage of your business and concerned about lumpy cash flow‘s or inconsistent service delivery, SEO is not where you should be spending your time. Do this instead.

The first step of any successful business or marketing campaign is to get clear on who you serve. Are you clear? If not, it may be what’s holding you back. Need help putting together your local business marketing plan? Download our FREE marketing plan generator here: https://www.superwebpros.com/resources/marketing-assessment/ 

Based on where you are in your business, your needs (especially your marketing and technology needs) differ. Often times, it can be tempting to try and get ahead of yourself. These four stages will take you from start up to success!  Get our free marketing plan generator at: https://www.superwebpros.com/resources/marketing-assessment/

We are committed to the local businesses that are the heart and soul of their communities. This podcast is for you.