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The Local Procast

The Local Procast

By SuperWebPros

Local businesses are the heart of their communities. But they’re facing increasing pressure from bigger, better funded, more tech-savvy companies.

So, how does a less-than-tech-savvy business push back in order to attract, retain, and engage more of their dream customers while growing profits? That's what this podcast intends to answer.
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Currently playing episode

Ep. 70: The 12 Core Elements of a Nonprofit Website

The Local ProcastFeb 02, 2022

00:00
11:01
Ep. 74: Creation vs Curation

Ep. 74: Creation vs Curation

If you are a Copywriter, chances are you have heard of content curation. What is it and how is it different than content creation? In this podcast, we explore the ins and outs of content curation and give tips on how to make the most of your curated content. Whether you are just starting out in the world of online marketing or you are a seasoned pro, this podcast has something for you!
Feb 17, 202214:35
Ep 73: Copy vs Design when it comes to conversions

Ep 73: Copy vs Design when it comes to conversions

Web design and content writing are important for any business to have. Without them, the customer isn't going be satisfied with your product or service because they won’t see what you're trying sell; this podcast will teach you why these two things matter. 
Feb 16, 202209:54
Ep. 72: How to create a killer marketing campaign for Valentine's Day

Ep. 72: How to create a killer marketing campaign for Valentine's Day

Valentine's Day is the perfect time to show your loved ones how much you care. Why not remind them with these creative Valentine’s Day marketing slogans? 
Feb 16, 202213:48
Ep. 71: The 8 Core Layouts for E-commerce Companies

Ep. 71: The 8 Core Layouts for E-commerce Companies

What are the best website layouts for e-commerce companies? That's what this podcast will explore. Here, we look at 8 different types of layouts that can be used in any type or size business and find out which one would work well with your needs! PDF: https://s3.amazonaws.com/resources.superwebpros.com/pdf/core-pages-ecommerce.pdf
Feb 03, 202207:46
Ep. 70: The 12 Core Elements of a Nonprofit Website

Ep. 70: The 12 Core Elements of a Nonprofit Website

When creating or updating a website for your nonprofit, be sure to include these 12 core elements to make the most of your site. This will help visitors quickly understand your mission and why they should donate or get involved! PDF: https://s3.amazonaws.com/resources.superwebpros.com/pdf/core-pages-nonprofit.pdf
Feb 02, 202211:01
Ep. 69: The 11 Core Elements of a Moving Company Website

Ep. 69: The 11 Core Elements of a Moving Company Website

What are the essential features you need in your moving company website? What will make it stand out from other companies' sites and how can we help put together an attractive, streamlined design with these key components. We'll explore each element one at time so that by next week everyone has their own custom-made webpage dedicated exclusively just for them! PDF: https://s3.amazonaws.com/resources.superwebpros.com/pdf/core-pages-moving-company.pdf
Feb 01, 202208:00
Ep. 68: 7 Core Layouts for every local business

Ep. 68: 7 Core Layouts for every local business

How to organize a website? Here are the 7 core layouts that every business owner should know PDF: https://s3.amazonaws.com/resources.superwebpros.com/pdf/core-pages.pdf
Jan 31, 202208:08
Ep. 67: Best Chatbot Recipes to Make Money

Ep. 67: Best Chatbot Recipes to Make Money

Is your chat not working for you? Is it helping you make money? Or do you not have one yet? In this podcast you will learn why they are important and how they can help you make money. Don't worry, you will also learn how to configure it to help you reach your goals. Reference: https://paper.dropbox.com/doc/Chatbot-Recipes-for-Small-Business--Bam3~XMShONr7TlH0aRJQOOWAg-D9zvIQLrh5ZseYh4GIVzR
Jan 28, 202213:22
Ep. 66: Best live chat software for small business

Ep. 66: Best live chat software for small business

Having a live chat on your website is a must as its more engaging compared to contact forms. Find out which live chat might be right for you and your business.
Jan 27, 202214:57
Ep. 65: Top 4 approaches to display content features on your website for an amazing UX

Ep. 65: Top 4 approaches to display content features on your website for an amazing UX

Know the different ways to lay out features from the headline, column distribution, a short description and an icon. Watch it on: https://youtu.be/drRkvpo3NHs
Jan 26, 202210:14
Ep. 64: Ways to Display Content

Ep. 64: Ways to Display Content

How to lay out different kinds of content on your website and make it look good on any device?  Watch to find out: https://youtu.be/_hALks-P2h0 Resources: https://miro.com/app/board/uXjVOTEFKIs=/?invite_link_id=300845744570
Jan 25, 202216:52
Ep. 63: What is an LMS?

Ep. 63: What is an LMS?

Learning Management Systems, these are really powerful ways to share educational content for prospects or customers. You should consider these for your business References: https://www.g2.com/products/thinkific/features https://www.g2.com/products/podia/reviews https://www.g2.com/products/kajabi-kajabi/reviews https://www.g2.com/products/learndash/features
Jan 24, 202216:28
Ep. 62: Shopify vs. WooCommerce which is better for e-commerce

Ep. 62: Shopify vs. WooCommerce which is better for e-commerce

We support these two platforms, but lets take a look at their pros and cons and find out which fits you better! check out our FREE resource available for you: PDF: https://s3.amazonaws.com/resources.superwebpros.com/pdf/shopify-vs-woocommerce.pdf
Jan 24, 202216:48
Ep. 61: Upsell, Downsell, Crossell

Ep. 61: Upsell, Downsell, Crossell

These three plays an important roll in sales and marketing that every business owner should know! check out our FREE resources available for you: PDF: https://s3.amazonaws.com/resources.superwebpros.com/pdf/upsell-crossell-downsell.pdf
Jan 24, 202216:01
Ep. 60: Popup Examples

Ep. 60: Popup Examples

Know the different pop ups to use in order to grow your email list and generate more leads! check out our FREE resources available for you: PDF: https://s3.amazonaws.com/resources.superwebpros.com/pdf/popup-examples.pdf
Jan 18, 202213:53
Ep. 59: Pros & Cons of Headless CMS

Ep. 59: Pros & Cons of Headless CMS

Headless CMS saves time and provides more flexible user experiences, what are you waiting for? Check out our FREE resources available to help you Graphic: https://s3.amazonaws.com/resources.superwebpros.com/headless-cms-example.jpg PDF is here: https://s3.amazonaws.com/resources.superwebpros.com/headless-cms-pros-cons.pdf
Jan 17, 202214:36
Ep 58. Squeeze Page vs Landing Page

Ep 58. Squeeze Page vs Landing Page

What’s the difference of these pages? And which is better for you? Watch it here: https://youtu.be/TDmtT6DdzuY
Jan 14, 202206:43
Ep. 57: How to Create a Super Service Page

Ep. 57: How to Create a Super Service Page

How and what exactly should be on your page for the best success? Links referenced: Landing page example: https://bench.co/how-it-works/ Information page example: https://callsam.com/case-types/car-accidents/
Jan 11, 202219:30
Ep. 56: Can a funnel replace your website?

Ep. 56: Can a funnel replace your website?

This is a million dollar question, listen to find out the answer
Jan 11, 202214:22
Ep. 55: Quiz or Survey Funnels

Ep. 55: Quiz or Survey Funnels

Create a powerful and engaging approach for your viewers to generate leads for your business. Click here to learn more: https://youtu.be/nmwITaXuEzg
Jan 11, 202218:10
Ep. 54: Sitemaps for Attorneys

Ep. 54: Sitemaps for Attorneys

We created this episode to help attorneys organise the information on their websites. If you are an attorney, you will find this episode particularly interesting as it will cover specific elements that apply only to attorneys.
Dec 03, 202108:53
Ep. 53: How to Group Content on Sitemap

Ep. 53: How to Group Content on Sitemap

Grouping is really, really important, because you no longer are creating pages, you're now creating information models, listen to find out more
Dec 01, 202109:53
Ep. 52: What is a Sitemap

Ep. 52: What is a Sitemap

Every business should know what is a sitemap and how it plays an important role
Nov 30, 202116:12
Ep. 51: What is a Headless CMS

Ep. 51: What is a Headless CMS

Headless CMSes are the future. Here's what they are and why they're worth paying attention to.
Nov 26, 202108:24
Ep. 50: What is Email Automation

Ep. 50: What is Email Automation

How to nurture leads the right way, at the right time. On autopilot.
Nov 24, 202107:57
Ep. 49: What is a funnel?

Ep. 49: What is a funnel?

Why you as a small business should absolutely be using funnels in your business.
Nov 23, 202110:59
Ep. 48: Lesson Learned from a $250M Company Sale

Ep. 48: Lesson Learned from a $250M Company Sale

This is the most valuable piece of advice that I learned from somebody selling their company for a lot of money.
Nov 22, 202109:02
Ep. 47: Intro to the Webinar (or Seminar) Funnel

Ep. 47: Intro to the Webinar (or Seminar) Funnel

Are you an expert in your field? Do you have a long sales cycle that requires a lot of 'educating' clients? Webinars & seminars give you the opportunity to demonstrate your expertise, while generating leads, and nurturing customers. They can be super powerful flows to have in your arsenal. Here's how they work - and how they can work for your business.
Nov 16, 202117:17
Ep. 46: What is a reverse squeeze page funnel and how it can boost your sales

Ep. 46: What is a reverse squeeze page funnel and how it can boost your sales

The "Reverse Squeeze Page Flow" builds on the Squeeze Page Flow (https://youtu.be/K6N1yTGIapk), but seeks to provide value before asking for lead information. In this episode, we discuss when you might want to use this flow and how to make it successful. 
Nov 10, 202114:17
Ep. 45: What is a squeeze page and how does it work?

Ep. 45: What is a squeeze page and how does it work?

The "Squeeze Page Flow" is a foundational flow for online lead generation. In this episode, we share how the strategy works and how to make it as successful as possible. https://youtu.be/cYBajlAcG0k
Nov 09, 202113:48
Ep. 44: Why I’m skeptical of ‘best times to publish’

Ep. 44: Why I’m skeptical of ‘best times to publish’

Think about the math. 
Nov 05, 202112:55
Ep. 43: How do channels make money?

Ep. 43: How do channels make money?

When advertising on a channel, try to figure out how to help them make money.
Nov 04, 202109:01
Ep. 42: Using Value Levers to Create Headlines & Messaging

Ep. 42: Using Value Levers to Create Headlines & Messaging

Once you’re clear on the pain/gain/problem + value levers, can start crafting awesome copy and increase conversion rates.
Nov 03, 202109:01
Ep. 41: Create Unique Offers Using the Value Levers

Ep. 41: Create Unique Offers Using the Value Levers

Once you understand the value levers, you can start creating manipulating them to create unique offers that take you from commodity to unicorn.
Nov 02, 202114:07
Ep. 40: The 4 Levers to Move You Out of Commodity Land

Ep. 40: The 4 Levers to Move You Out of Commodity Land

Your product/service is not your value. But what is? In this podcast, we discuss the 4 components of value you can use to delight customers and grow margins. 
Nov 01, 202115:47
Ep. 39: CRUSH BFCM (Or any other day) with the Pro's Top E-Comm Tactics (Part 3)

Ep. 39: CRUSH BFCM (Or any other day) with the Pro's Top E-Comm Tactics (Part 3)

How do we optimize e-commerce websites for performance? Here’s part three of our secret checklist. Know which promotions and automations used to increase lifetime value of your customers while obtaining new ones. https://www.superwebpros.com/resources/essential-ecommerce-checklist/ https://checkout.superwebpros.com/bfcm-assessment
Oct 28, 202113:51
Ep. 38: CRUSH BFCM (Or any other day) with the Pro's Top E-Comm Tactics (Part 2)

Ep. 38: CRUSH BFCM (Or any other day) with the Pro's Top E-Comm Tactics (Part 2)

How do we optimize e-commerce websites for performance? Here’s part two of our secret checklist. The fewer the steps, the BETTER. https://www.superwebpros.com/resources/essential-ecommerce-checklist/ https://checkout.superwebpros.com/bfcm-assessment
Oct 27, 202108:40
Ep. 37: CRUSH BFCM (Or any other day) with the Pro's Top E-Comm Tactics (Part 1)

Ep. 37: CRUSH BFCM (Or any other day) with the Pro's Top E-Comm Tactics (Part 1)

How do we optimize e-commerce websites for performance? Here’s part one of our secret checklist. https://www.superwebpros.com/resources/essential-ecommerce-checklist/  https://checkout.superwebpros.com/bfcm-assessment
Oct 26, 202108:52
Ep. 36: Pretty picture, sh**ty page speed

Ep. 36: Pretty picture, sh**ty page speed

Images take up A TON of bandwidth. Fixing this one thing can dramatically improve your page speed. Check these out https://www.superwebpros.com/resources/super-speedy-website-checklist/ https://www.superwebpros.com/blog/optimize-images-speed/ https://blog.cloudflare.com/introducing-polish-automatic-image-optimizati/
Oct 25, 202113:17
Ep. 35: How we 9X’d a customer's Page Speed with 3 small tweaks…

Ep. 35: How we 9X’d a customer's Page Speed with 3 small tweaks…

Page speed is hugely important for SEO and conversions. Here’s our framework for making websites as fast as possible. https://www.superwebpros.com/resources/super-speedy-website-checklist/
Oct 22, 202113:45
Ep. 34: Search Intent - The Holy Grail of SEO

Ep. 34: Search Intent - The Holy Grail of SEO

EVERYONE asks about 'how to rank in Google?' The answer is provide the best possible answer to a searcher's question, given their intent. Using the 3C framework I learned from Sam Oh (ahrefs.com), you can decide whether you have what it takes to decipher search intent and compete.
Sep 03, 202108:25
Ep. 33: 5 ways to know if a keyword is valuable for SEO

Ep. 33: 5 ways to know if a keyword is valuable for SEO

SEO is a MASSIVE topic. At the crux of it all is keyword research...but choose the wrong keywords and your content will never be seen and the time, effort, energy, and money put into SEO goes right down the drain. You can avoid that with these 5 tips.
Sep 02, 202110:10
Ep. 32: The 4 Categories of Traffic

Ep. 32: The 4 Categories of Traffic

Getting traffic is essential for online success. While there are tons of ways to get traffic, they all fit into one of four general categories. Today, we explore those categories, so you can get a simple, clear idea for how to approach getting more people to your website.
Sep 01, 202105:10
Ep. 31: Whats REALLY involved in landing page optimization

Ep. 31: Whats REALLY involved in landing page optimization

While the elements of landing page optimization are clear, the process can be difficult. Here's what's really involved in getting your landing page to a point where it's generating leads or sales for your business.
Aug 31, 202108:42
Ep. 30: 5 Elements of a Great Landing Page

Ep. 30: 5 Elements of a Great Landing Page

Thoughtful, well-designed landing pages can help you generate more leads for less money. In this episode, we explore 5 elements necessary to create a great landing page that will bring in more leads.
Aug 30, 202106:17
Ep. 29: How to create a "Super" Service Page

Ep. 29: How to create a "Super" Service Page

Your service pages do the heavy lifting of taking a 'middle-of-the-funnel' visitor and turning them into a lead. These tips will help you convert more visitors into leads, while ranking higher in search engines.
Aug 24, 202111:23
Ep. 28: The "Perfect" Homepage

Ep. 28: The "Perfect" Homepage

Your homepage is often one of the most valuable pages on your website. Yet, too many people try to do too much with it. The result? More "bounces" and fewer conversions. Be better than that. Here's how.
Aug 23, 202108:29
Ep. 27: How to Tell if Website Speed is Hurting ROAS

Ep. 27: How to Tell if Website Speed is Hurting ROAS

A slow website can drive up your ad spend very quickly. Here's how to tell if your return on ad spend is being diminished by a slow website.
Aug 17, 202105:38
Ep. 26: 3 Lead Generation Hacks for Your Blog

Ep. 26: 3 Lead Generation Hacks for Your Blog

An active blog is an important part of SEO. But, as traffic starts to grow, most business don't leverage the traffic to generate leads. Don't be one of those guys. These tips will help.
Aug 16, 202108:24
Ep. 25: The Internet as Data

Ep. 25: The Internet as Data

Content is fundamentally data. How you structure it matters for your SEO
Aug 13, 202110:53
Ep. 24: Conversions and SEO

Ep. 24: Conversions and SEO

Setting up conversions on your website is easy to do. And has a ton of benefits. Here they are.
Aug 12, 202104:29
Ep. 23: What is Content?

Ep. 23: What is Content?

We often talk about blogs as the main type of content for SEO. Not anymore.
Aug 11, 202107:20
Ep. 22: The 3 dimensions of SEO

Ep. 22: The 3 dimensions of SEO

So Google expects your website to be trustworthy, authoritative, and relevant. Do that, you have to master on page SEO, technical SEO, and off page SEO.
Aug 10, 202110:38
Ep. 21: Google is 20 years old. Here’s what matters now.

Ep. 21: Google is 20 years old. Here’s what matters now.

Are you the same that you were 20 years ago? Neither is Google. The sooner you realize that, the easier it will be for you to figure out how SCO works.
Aug 09, 202110:12
Ep. 20: how to capture leads at each stage of the buyers journey

Ep. 20: how to capture leads at each stage of the buyers journey

If youre content plan is about giving prospects information to help them get from point a to point B, lead magnets are about capturing leads along the way.
Aug 06, 202108:48
Ep. 19: How to create a content plan

Ep. 19: How to create a content plan

If you haven’t already listen to our episodes on the buyers journey and the value letter, go back and do that first. Then, come back here and this episode will make a ton more sense!
Aug 05, 202105:52
Ep. 18: User Experience for Small Businesses

Ep. 18: User Experience for Small Businesses

You’ve probably heard the term “user experience.“ What does it mean - and why does it matter Find out in this episode.
Aug 04, 202105:14
Ep. 17: Design or copy? Which matters more?

Ep. 17: Design or copy? Which matters more?

Both are important, but one matters much more for making sales.
Aug 03, 202104:23
Ep. 16: What is a "Landing Page," anyways?

Ep. 16: What is a "Landing Page," anyways?

The term "landing page" is loosely thrown around all the time. Understanding what it really is can open up massive opportunities for growing your business online.
Aug 02, 202106:60
Ep. 15: Done is better than perfect

Ep. 15: Done is better than perfect

The last 20% of a project often takes the longest because of the effort that goes into trying to make things "perfect." The reality is that the web is precisely where things don't have to be perfect. Here's why.
Jul 30, 202107:36
Ep. 14: Overpromising Web Guys

Ep. 14: Overpromising Web Guys

Tired of web guys promising the moon and not delivering? Us, too. The truth is your website isn’t a silver bullet that can skyrocket your business overnight. In this episode, I share information to help you calibrate your expectations. Not sure where to start? Use our free Marketing Plan Generator to take your business to the next level!
Jul 29, 202116:09
Ep. 13: Why I hate customer acquisition

Ep. 13: Why I hate customer acquisition

Obviously every business needs customers in order to survive, let alone thrive. But that phrase “customer acquisition” has never sat well with me. This is what we talk about instead. Trying to figure out the best customer attraction plan for your business? Use our free Marketing Plan Generator to get started!
Jul 28, 202106:30
Ep. 12: What should you be focused on?

Ep. 12: What should you be focused on?

There’s so much to do and so little time. Using the GrowthMap, we can quickly identify what deserves attention, anticipate challenges, and capitalize on opportunities. To get a free custom report for your business, use our free Marketing Plan Generator. Only takes a minute or two.
Jul 27, 202111:33
Ep. 11: Your Product (or service) isn’t your offer

Ep. 11: Your Product (or service) isn’t your offer

It’s easy to compare products to each other - they quickly become commodities. Creation an offer instead of a product is essential if you want to differentiate yourself, charge more, and capture more value…while better serving your customers.
Jul 26, 202109:57
Ep. 10: The value ladder & customer ascension

Ep. 10: The value ladder & customer ascension

Russell Brunson popularized the notion of "The Value Ladder," which is a helpful metaphor for understanding how to keep customers engaged beyond the initial sale. When paired with the buyer's journey (Episode 9), it's a powerful combo. By the way, if you don't yet own "Dotcom Secrets," you should go buy it.
Jul 23, 202114:35
Ep. 9: Where's your prospect going?

Ep. 9: Where's your prospect going?

Mapping the process that a prospect will go through in order to get from where-they-are to where-theyd-like-to-be is the first step in figuring out how to capture as much value as you can create.
Jul 22, 202111:09
Ep. 8: How to communicate value

Ep. 8: How to communicate value

It’s not important enough that you create value… You also have to communicate value if you want someone to do business with you. In order to do that, you have to understand the value gap and the four components of value communication.
Jul 21, 202109:34
Ep. 7: The 3 ways you can create value

Ep. 7: The 3 ways you can create value

Your product or service is only the vehicle for helping customers accomplish a goal. These are the three ways that you can do that.
Jul 20, 202107:51
Ep. 6: Are you ready to scale?

Ep. 6: Are you ready to scale?

The fourth stage of the pro growth map is scaling. There is so much to say on this topic, but these few notes will have to do for now.
Jul 19, 202108:01
Ep. 5: From sales to systems

Ep. 5: From sales to systems

Once you start selling and you’ve figured out how to make a cash flow less lumpy, then it’s time to start extracting some profits. Systems are the tools you use to do that.
Jul 16, 202108:58
Ep. 4: Need Sales? SEO is NOT Your Thing

Ep. 4: Need Sales? SEO is NOT Your Thing

If you are in the sales stage of your business and concerned about lumpy cash flow‘s or inconsistent service delivery, SEO is not where you should be spending your time. Do this instead.
Jul 15, 202109:03
Ep. 3: Are you clear on who you serve?

Ep. 3: Are you clear on who you serve?

The first step of any successful business or marketing campaign is to get clear on who you serve. Are you clear? If not, it may be what’s holding you back. Need help putting together your local business marketing plan? Download our FREE marketing plan generator here: https://www.superwebpros.com/resources/marketing-assessment/ 
Jul 14, 202111:27
Ep. 2: The Pro Growthmap for Local Businesses

Ep. 2: The Pro Growthmap for Local Businesses

Based on where you are in your business, your needs (especially your marketing and technology needs) differ. Often times, it can be tempting to try and get ahead of yourself. These four stages will take you from start up to success!  Get our free marketing plan generator at: https://www.superwebpros.com/resources/marketing-assessment/
Jul 13, 202109:55
Welcome to the Local PROcast!

Welcome to the Local PROcast!

We are committed to the local businesses that are the heart and soul of their communities. This podcast is for you.
Jul 12, 202108:17