Episode Summary:

Nicole McIntyre started a dessert food business as a hobby and it morphed into a luxury food truck that is now a franchise.

Key Ideas:

Entrepreneurship is full of challenges, and learning to drive a food truck was a big one for Nicole
The only way to grow is to experience mistakes and be able to move out of your comfort zone to learn new things
Data-driven sales are a backbone for creating value year after year
Cost analysis can help determine best marketing strategies

About Nicole:

Nicole McIntyre is a successful Franchise Executive, Business Consultant, Franchisor, and Speaker. She was born in Washington DC and later raised in North Carolina. Nicole went on to study Business Administration at Wake Technical Community College and North Carolina A&T. With her exceptional drive and leadership skills, Nicole has been working as a business consultant for new-generation entrepreneurs in the Raleigh-Durham area since 2011.

Apart from being a consultant, Nicole is also the co-founder of Cocoa Forte, a dessert truck brand that started as a hobby with her husband back in 2012. Over the years, Cocoa Forte has become a popular mobile dessert truck brand, serving mainly in Wake, Orange, Durham, Chatham, Johnson, and Nash Counties in North Carolina. Nicole's dedication to bringing awareness and support to local food trucks led her to serve as a board member of the Raleigh/Durham Mobile Food Association (RDUMFA), where she worked to facilitate food truck events in towns outside of metro areas to strengthen communities through foodie experiences.

Nicole's hard work and dedication have earned her several awards and recognition. In 2017, she was awarded Board Member of the Year with RDUMFA, and in 2021, she was recognized as a Top Performer in contract fulfillment with Fruit http://Bouquest.com . In 2022, Nicole was honored with the Rising Star award by The Women's Business Center of North Carolina, and she also received the Trailblazer Award from MyLocal CFO at their Business Financial Leadership Conference. In February 2023, Nicole completed her Certified Franchise Executive training with the International Franchise Association.

Nicole's passion for entrepreneurship has led her to develop a living business system that inspires entrepreneurs in her community through business ownership. She plans to serve her future franchisees by helping them navigate the franchise industry and create successful businesses. With her drive, dedication, and passion for entrepreneurship, Nicole McIntyre continues to make a positive impact on her community and the franchise industry.

Connect with Nicole:www.cocoaforte.com

About Susie:

Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she brings businesses' visions to life, while watching their return on investment increase. Susie helps businesses grow their brand presence and connect with their target audience.

Visions2images leverages the power of their signature system The Branding Bridge© to find the missing gaps in corporate branding to help stand out as a local authority.

During the pandemic, many people wanted to support small businesses that weren’t big “chain” businesses. This bothered many because franchises are all locally owned and operated. The person who owns a franchise has their kids going to the same school, soccer games, and church; we are all neighbors in the community.

Franchises are small businesses right in our neighborhood.

Visions2images works with corporations, franchisors, and franchises with branding, website design and development, and digital marketing. Contact us for a free consultation.

Website: https://www.visions2images.com/

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