
The Deep Gripping Reality
By Steven J. Adelmund
The Deep Gripping Reality Podcast (TDGR) is your place for digital marketing tips, tricks, hacks, personal sales strategies, and great leadership philosophies that stand the test of time. We provide all the insights you could need to be successful in an increasingly digital world! "It's about to get deep!" On all major Social Media Platforms @tdgrpodcast
Brought to you by www.amarketingstrategy.com

The Deep Gripping RealityMar 14, 2023

Do Ethics Matter in Business?
In this episode, I sit down with Ginger Jansen and discuss the role of personal ethics and values in business. We look at Stoicism and practicality while drilling into actionable tips any professional can use. It's about to get deep!

I gave LIFE to AI. Here's what I learned.
This is not a drill! The Bots are here, people.
After a few recent experiments with BingAI and ChatGPT, I wanted to share some insights and predictions so I invited a friend on to discuss.
In this episode of The Deep Gripping Reality Podcast, special guest Ginger Jansen joins me to discuss the State of AI- where it is now, where it's likely headed, and what you need to know to thrive using it!

From chocolate bars, to chocolate Empire, the rise of Milton Hershey

Is Google's Search Reign over?
For decades, one name has dominated the search world. Google. Like Rocky Balboa in Rocky III, Google has successfully fended off bids of many would-be world champions with ease. However, much like Clubber Lang in the same movie, one company has slowly been building its core strengths. Biding their time until the perfect opportunity to strike presented itself. Who is this unlikely challenger? Microsoft's very own, Bing. Thanks to a recent $10 Billion super infusion into AI technology, Bing is poised to strike and pose a real challenge to Google's reign. Only one thing is certain, folks: it's about to get deep!

The Power of One More

Buying happiness

Dive Into the Deep End: Exploring the Latest in Streaming Marketing and Community Building
For my first guest of 2023, I chose someone who has had an immeasurable impact on me personally and professionally.
What's it take to build a modern marketing strategy? Does technology matter in content production? How powerful is community?
Today, my guest and I tackled all these questions and more. In this episode of The Deep Gripping Reality Podcast, I sit down with a good friend, Entrepreneur, Streamer, Marketer, and in many ways, mentor, Ginger Jansen. We talk about building bleeding-edge digital marketing strategies from scratch, building a community around a passion, and what it takes to produce and promote a streaming channel around MTG: Arena.
Though I myself am not much of a Magic The Gathering person, I am always impressed with people and their efforts to drive the future of their passions. I truly believe that The Dark Stream represents the future of live-streaming gaming! Check it out!
Check out the Dark Stream and MTG Rebellion:
The Discord Community: https://discord.gg/eRGf9v7V
The MTG Rebellion website https://mtgrebellion.com
Twitter: https://twitter.com/MtgRebellion
The Dark Stream Twitch: https://www.twitch.tv/mtgrebellion
The Dark Stream Live on YouTube: https://www.youtube.com/channel/UCir1ZMW3tIecBbLf2pME8dw
Check out The Biker Lawyers:
Website: https://thebikerlawyers.com
YouTube: https://youtube.com/@TheBikerLawyers

4 Must-Track Metrics for 2023

How MrBeast Burger Used Delivery Apps to Disrupt the Restaurant Industry Overnight
With over 126 million subscribers, Jimmy Donaldson, better known as MrBeast, is among the most popular YouTuber content creators in the world. Many of his viewers return to his channel for his famous giveaways and over-the-top stunts with each video reportedly costing an average of $1.5M over the course of several months to produce.
What his viewers may not know is how business savvy MrBeast is.
"It's about to get deep."
Show Notes:
Intro: stevezarro.com
(Works Cited):
Alexander, J. (2018, December 28). MrBeast, YouTube's viral philanthropist, explains where all that money comes from. The Verge. Retrieved January 2, 2023, from https://www.theverge.com/2018/12/28/18157845/mrbeast-youtube-donations-adsense-brand-deals
Curiosity Stream. (2022, March 19). The origin and Rise of MrBeast: Full documentary: Beyond the spotlight. YouTube. Retrieved January 4, 2023, from https://youtu.be/_Qq6sCvz4Z0
Donaldson, Jimmy Mr Beast. “Beast Burger Has Shared over $100 Million in Revenue with Restaurants across America 🥰 (They Keep Most the Rev from Orders They Fill for Us).” Twitter, Twitter, 14 July 2022, https://twitter.com/MrBeast/status/1547376277715357696?s=20&t=0qWXnuugKlhrqXk-ldQLMw
Forbes, Forbes Magazine, “Could Mrbeast Be the First YouTuber Billionaire?” https://www.forbes.com/video/6316324015112/
Forbes. (2021). Forbes. Retrieved from https://www.forbes.com/profile/mrbeast/
FTC, Federal Trade Commission Franchise Rule Compliance Guide
https://www.ftc.gov/system/files/documents/plain-language/bus70-franchise-rule-compliance-guide.pdf
Kelso, A. (2022, September 9). How Mrbeast burger's success could impact the restaurant industry. Forbes. Retrieved January 3, 2023, from https://www.forbes.com/sites/aliciakelso/2022/09/08/how-mrbeast-burgers-success-could-impact-the-restaurant-industry/
Kelso, Alicia. “Restaurant Industry Sales Expected to Hit $898 Billion This Year, up from $864 Billion in 2019.” Forbes, Forbes Magazine, 3 Feb. 2022, https://www.forbes.com/sites/aliciakelso/2022/02/01/restaurant-industry-sales-expected-to-hit-898-billion-this-yearup-from-864-billion-in-2019/?sh=1eea47d87ac9
McDonald's Corporation, "Our History: Ray Kroc & The McDonald Brothers." https://corporate.mcdonalds.com/us/en-us/about-us/our-history.html
MrBeast Philanthropy. (2021). MrBeast Foundation. Retrieved from https://www.beastphilanthropy.org/about/
The Deets. (2021). The Deets. Retrieved from https://www.thedeets.com/feastables/mrbeast
Torres, Rocio. “Mr Beast Burger Opens 1,000+ Locations in 2 Years.” Vetted Biz, 10 Nov. 2022, https://www.vettedbiz.com/mrbeast-burger/
QSR (2020, December 21). MrBeast burger crashes the Virtual Dining Scene. QSR magazine. Retrieved January 3, 2023, from https://www.qsrmagazine.com/news/mrbeast-burger-crashes-virtual-dining-scene
YouTube. (2017). Giving my Mom $100,000 (the proudest day of my life). YouTube. Retrieved January 6, 2023, from https://youtu.be/93s1JECSy60
YouTube (2020). I opened a restaurant that pays you to eat at it. (2020). YouTube. Retrieved January 6, 2023, from https://youtu.be/dg2Ag3e8W-Q

How to use AI for your business!

An Infinite Truth

Social Media Alert! BeReal

How to go viral with video

2022 YouTube Optimization Guide

How TikTok works... (REALLY)

SEO Tips and Tricks WSG David Finberg of Peaks Digital Marketing
Today's episode is all about Search Engine Optimization hacks, misconceptions, tips, tricks, and more! My deep dive with special guest, Dave Finberg (Founder and CEO of Peaks Digital Marketing, SEO Sherpa, and overall awesome dude) is chock full of everything you never knew you needed to know! Grab a pen, it's about to get deep!
Check out Dave's company here: https://peaksdigitalmarketing.com
Key Moments: 00:08 - David Finberg & Peaks Digital Marketing Introduction 04:10 - The importance of an SEO Roadmap 05:20 - SEO Fundamentals 06:30 - Building the SEO Cake - Google's Priorities 07:00 - The Value of Videos, Audio files, and Infographics/resources 07:30 - Content Marketing in Modern Times 08:20 - Comprehensively covering a topic - Don't make Cake out of Icing 09:00 - Digitize your In-person Sales Process 09:45 - How to give the most value to the user 10:20 - Before Considering Keywords, do this. 11:00 - Consider Content before SEO. 11:12 - Google's Searcher Task Accomplishment 12:10 - Avoid Content for Content's Sake 13:00 - How Research is Key to SEO 16:40 - AI Copywriting tools - Impact on SEO 26:30 - 7 Core areas of SEO 29:00 - The Value of an SEO TEAM 30:30 - Scripts and Plugins that slow down your website (hurting SEO) 31:30 - 3rd Party Scripts 33:20 - Optimizing website assets for SEO 34:20 - The Google Tag Manager Hack for Page Speed. 39:00 - CMS Considerations - Shopping for a website 41:30 - Webflow Vs WordPress Vs Magento Vs Shopify 49:00 - Thoughts on YOAST SEO (for WordPress)
About The Deep Gripping Reality Podcast:
TDGR is your place for digital marketing tips, tricks and hacks, personal sales strategies, leadership philosophies that stand the test of time, and anything you could need to be successful in an increasingly digital world! "It's about to get deep!"
#SEO #podcasts #digitalmarketing
Get Social:
Instagram: https://instagram.com/tdgrpodcast
Facebook: https://www.facebook.com/TDGRpodcast/

The Omni-channel Competitive Advantage

Why You Love Social Media

The Treasure of Luciernaga

The Boutique Competitive Advantage

Facebook's Targeting Program will Hurt their Metaverse.

The Scientific Marketing Method

Putting a Price on Talent

Tales from Telemarketing: Sales Motivation Through Ownership

Professional Lessons from a Personal Perspective of the Past

TikTok's Newest Feature is a Game Changer!

How to Destroy Competition

98.998% of Business Want This.

Growth Hack: What's the Magic Metric??

Top SEO Tools for 2022

Concerts the Metaverse

Nostalgia and the Re-quel

Marketing University in 30 Minutes or Less
After 25+ years of Sales, Marketing, and Training experience working with clients, and half a dozen years in Business School, I've learned a few things. I thought I might share my insights and save you thousands of dollars in college tuition and materials costs in a single podcast episode. Today, we'll explore everything you need to know to understand what you need to know about modern marketing for any industry! It's about to get deep!
(music: bensound.com, Spotify/Anchor music library. Intro by SteveZarro.com)

Talk Nerdy to Me, 2022!

DON'T JUMP into the Metaverse...

I spent 2 weeks in the Metaverses...

You'll save thousands with Google's new tool...

Podcasting in the Metaverse (wsg Dr. Chuck Fox of ESi)

I'm Sorry.

Hello Crypto King!

It's About to Get Deep...
The slogan of this show is "It's about to get deep!" and I end every episode with "...Until next time, dig deep my friends!". Have you ever wondered why? What exactly is a "Deep Gripping Reality"? You're about to change how you question the world around you. Slow down and buckle in, friends because this one really is about to get Deep.

When Marketing is so Good it's Scary

Facebook is SO Meta!

The Future of Facebook

When to Post to Social Media

Mr. Beast EXPOSED!

I Made a Podcast Using AI
What if I told you you could type a script, have a computer read it, and within seconds, have the perfect voiceover in any accent you want... for free?
Would it sound natural? Real? Could it pass the uncanny valley? Or perhaps would all just be a big waste of time.
In this episode of the TDGR Podcast, we let you be the judge. Stay Tuned, it's about to get deep!
With massive advancements in AI, text-to-speech technology has vastly improved in recent years. In some cases, to the point that voices produced by computers are virtually indistinguishable from humans. This technology is by no means perfect, but, as I said, it's pretty darn close.
So, what does this mean for content creators? As anyone who knows me, has read a past blog post or heard an episode of my podcast knows, I love to test new technologies before I recommend them or their applications to my clients. I'm very much a "practice what you preach" kind of guy.
With that in mind, I wanted to test the capabilities and practical applications of the technology by seeing if I could produce a full podcast episode using nothing more than text-to-speech technology. More importantly, I wanted to see if the episode would be something that people would actually listen to, or if the end product would sound like the podcast equivalent of nails on a chalkboard.
There are many reasons that someone might want to utilize this kind of technology. Perhaps you're a great writer, but not a big fan of having your voice recorded. You know you need content, but are not sure how to go about creating it. Maybe you need voiceover work for an explainer or marketing video on YouTube. Maybe you'd love to start a podcast, but don't have proper recording equipment and operate on a tight budget. I've often said that many blogs would make great podcast segments or even full episodes!
The practical applications for content creation and repurposing content really are endless.
I was able to create a true test of the effectiveness of the technology. I wanted to try different AI voices, inflections, accents, and more, and blend them seamlessly into one podcast segment for an episode. In fact, I wanted to make sure the entire episode, with the exception of my professional intro by Steve Zarro, was 100% created with text-to-speech.
All of this was done simply by using a free tool at voicegenerator.io. Now, please note that voicegenerator.io is not a sponsor of this episode or my blog.
That said, I was able to create an engaging podcast episode, rather quickly, simply by going to the website, typing out my script, and choosing from any one of 13 different English voices provided, and hitting play. Each time I hit play, the segment was temporarily saved into a small "playlist". I then used my phone to record the audio directly from my laptop's speakers.
Some of the text samples faired better than others, but overall, I have to say, I was impressed with the application- Especially for being a free tool.

Rayban Stories Looks Into the Metaverse

Testing New Technologies WSG Aaron (I Had To Say It Podcast)
Do you wish you could connect better? Communicate better? My guest today, Aaron from I Had To Say It Podcast, understands your need to hear others and be heard. He joined me LIVE for this special conversation as we test a new technology for hosting guests called "Backstage by Headliner" that works with the Clubhouse App! Did it work? Tune in to find out!
Check out Aaron's show at https://ihadtosayitpodcast.com!

How TikTok is Killing Podcasts
👉35% of TikTok users say they consume less video content from other platforms including TV
👉 46% say they engage with TikTok's content without any other distractions (compared to 37% on other platforms)
⚠️ 41% of #GenerationZ users say they listen to fewer podcasts after joining TikTok
🤑 25% say they've purchased or researched a product advertised on TT.
👑 92% of TikTok users say that after watching a TikTik they take action (engagement: likes, comments, shares, purchases)!
Are you on TikTok?
Get the tools to Improve your overall social media strategy at amarketingstrategy.com/resources #igtv #trends #podcast #insights #socialmediamarketing #news #strategies

Big Picture Business Discussion with Dominica Lumazar & Rory Carruthers!
Steven helps business leaders, entrepreneurs and solopreneurs create winning digital strategies to map and meet their goals. Steven is also the host of The Deep Gripping Reality podcast, which offers weekly insights, tips, and tricks from the bleeding-edge of digital marketing!
Learn why Steven recently left his day job and decided to go out on his own. What it's like to truly work from home, (complete with a few appearances from our fur office mates) and of course we couldn't talk digital marketing trends without discussing what's ahead with the Metaverse!
Other topics discussed include:
• How to spot digital trends and how to utilize the opportunity
• Voice Engine Optimization (VEO)
• Long form content guidelines
• Metaverse predictions
• Dominica’s concern about fast moving technology
• Are we turning in to Wally?
• What Steven attributes his success to
....and SO much more!
Ways to connect with Steven:
A Marketing Strategy.com
TDGR Podcast
Episodes of the Big Picture Business Podcast are also available on YouTube: www.youtube.com/bigpicturebusinesspodcast
Be sure to subscribe so that you never miss an episode!

Hashing Out Hashtags Strategy

The Metaverse is Coming to Facebook

Social Strategy: From Posting to Profit

The Perfect Growth Hack

Job Market, We Need to Talk...
Are you an employer? Are you losing people? Want to know why? Pay attention.
It's about to get deep!
Intro- SteveZarro.com
Music- Bensound.com
Produced by Adelmund Digital Strategies, amarketingstrategy.com

The Rise of A.I. Robo-Writers

How to Sell a $500K Product
It's the one question that every prospect, customer, and consumer asks before making a purchase, right? True, but that's not all. Honestly, the value proposition almost always boils down to how your product or service saves time, money, or solves a problem. That said, the marketing has to go... deeper!
When we're talking about selling in a saturated market or one where the competition is already well established, how do you break-in?
Tune in to find out! Grab a pen and notebook folks, it's about to get deep!
Check out Ranko (one of the case studies mentioned in today's show) at rankoeq.com
Music by bensound.com
Intro by Stevezarro.com
The Deep Gripping Reality podcast is brought to you by Adelmund Digital Strategies and www.amarketingstrategy.com

2 Stocks I Just Bought and Why

3 Big Changes Coming to Your Favorite Platforms

A Leap of Faith

5 Seconds to Change Your Life
(music: bensound.com, intro: stevezarro.com)

True Motivation of a Super Dad (with Special Guest Joey Jensen)

I'm for Sale, and so are you.

How I Got in to Clubhouse (and How You Can Too)!

Why You Need QR Codes

Algorithms Unlocked!

Advice to My Younger Self

Tips from a Reformed Salesman

Facebook is About to Win Big

The Top 3 Marketing Myths

What Google's Next Update Means for SEO

How I Grow a Target Audience

What is an NFT? Non Fungible Tokens Explained!

Chasing Passions, Killing Boredom, & Crushing COVID-19 (wsg Jason Vajgrt)

Heinz, What Have You Done?!

The Awesome Power of "What If?"

Leadership & Life Hacks: McDonald's, Poop, & Superman

My First Business Mentor- a Very Special Episode

Complete Instagram Strategy for 2021 (PART 2)

Stereo App Special: Men's Minds Matter WSG Timothy Matthweson

Complete Instagram Content Strategy 2021 Edition (Part 1)

Why SEO Beyond Your Website Matters!

How to Add a Shop to Instagram

How to Craft a Total Social Strategy in 2021

Burgers, Beer, & Betty White

Clubhouse: The Audio Only Social Platform

What Your Nose Knows and isn't Telling You!

Forget Resolutions. MAKE A PLAN!

The Vindication Motivation

Avoid False Guru Scams

How Google's Latest Updates Could Kill or Save Your Ranking

Unapologetically Unique on Instagram

I Suck, but You should Listen to Me Anyway.

Selling Like a Sir Via Zoom (wsg Alicia Adelmund)

The Next Big Thing In Digital Marketing

Avoiding Instant Impotence

The Wrong Kind of Hustle

The (SEO) Power of blogging

Leadership Masterclass with Special Guest Suku Radia, P.I.P.

The 411 on SEO

Facebook FAQ

How I Got a Playstation 5 (Pre-order)

Are YOU the Toxic Teammate?? WSGs Dane Lang, Julia Zellmer, and Phil Kuhlman

Every Hero has an Origin Story

Can Casinos Survive a Pandemic?
Music: Anchor Library and bensound.com
Professional Intro: SteveZarro.com

How Top YouTube Stars Break the Algorithm (and how you can too!)
Every video content creator's dream is to viral, but what if you could go viral with every single video that you upload?
What if there was a secret that the top of YouTubers knew that helps make sure that they stayed on top of the rankings and maximized their video revenue?
It turns out the secrets are real, and In this episode, I'll break open the book of secrets and tell you exactly what the top YouTubers have learned the hard way! The strategy is not only very real, it dives deep into just about every aspect of the video. Like all things worth having, it takes a lot of work, but it pays off in a big way!
In this episode, you'll...
Learn how YouTube decides what to promote Find out what YouTube considers the "Holy Trinity of Data" Learn about the best practices for optimizing your video's metadata... and much, much more!
Are you ready to learn their tips and strategies and take your YouTube game to the top? If so, break out the pen and notebook, the class is in session and it is about to get deep!
music: https://bensound.com
Intro: https://stevezarro.com
Original Blog: https://www.globalreach.com/blog/2020/08/24/how-to-beat-the-youtube-algorithm

How To Survive & Recover from a Hurricane... in IOWA

How to Grow Your Social Media Audience

Zombie Leadership Lessons

Getting Found by Google

My Top 5 Tips for Virtual Meeting Success
A lot has changed in the last seven months, including how we conduct business that used to be face-to-face. Like it or not, virtual meetings are the new norm. In this episode, I cover my top 5 tips to help you set your next virtual meeting up for success!
"It's about to get deep!! "
Top 5 Tips
Prepare for Tech Success Mind your Environment Virtual Eye Contact: Practice Focusing on your Camera Understand the Power of Body Language Be Mindful of Time, and Tech LagNeed the Top 5 Tips more in-depth though written format for future reference? Check out the Original Blog: Virtual Meetings & the Rise of Zoom (https://www.globalreach.com/blog/2020/07/15/virtual-meetings--the-rise-of-zoom)
Other Great Resources:
Have a killer podcast and need an amazing Intro? Work with the best! Check out Steve Zarro, Voice Actor at stevezarro.com and be sure to tell him the other Steve from TDGR sent you!
( music: bensound.com and Anchor library)

Banksy: The Art of Disruption Marketing

The Future of Education

Goals for Personal Improvement

How to Optimize Facebook and Claim Google My Business!

Farming for The Future with Genie Maybanks of SILT

The Can't-Miss 100th Episode Extravaganza!

Uncomfortable...

Black Lives Matter: Silence Speaks Volumes

Fear of The Iceberg Obligation

Becoming YouTube Famous with Special Guest Kevin Buckalew of Electric Ease

The Secrets of Your Inner Voice

Safety Tips from a Nurse

Post-pandemic predictions

Advertising in the Apocalypse

Sam's Club Social Isolation

How to financially survive the Coronavirus

What a Great Time to be Alive!

A quick marketing analogy

How to get free stuff!
Rewards program, designed to save you money, inspiring loyalty, and help companies track your purchases to make better offers to you! Some are awesome, some are crap, many are explored here! It's about to get Deep!

The "Goat Song" of Truth

So You Want to Start a Podcast? Featuring Dermatology Expert Steven Leon

Be Inspired. Be The Crazy One.

The Secret Formula to Ultimate Power! This changes everything!☆

Breaking into YouTube and Instagram with RxTatorTot
RxTatorTot is not new to the gaming world, but he is new to the YouTube Live Streaming game. Good thing his cousin is a digital marketing Guru! Lucky you, you get to listen on my sage advice!
We cover the basics of video optimization and an awesome idea to create double content across two platforms at once!
Strap in, it's about to get deep!

Know Your Audience or Have No Audience

Corona Virus Concerns

What My 5 Year-old THINKS I Do...

Entrepreneurship Insights
For the second episode of the second season, we discuss the idea of entrepreneurship, what makes an entrepreneur, The American Dream, and more! Stay tuned, it's about to get deep!

SEASON 2! How to Win Loyalty and Build Influence

The END of The Deep Gripping Reality

ULTIMATE DIGITAL MARKETING INSIGHTS with Philip Kushmaro

The REAL Secret...

How to Increase Website Traffic for FREE!

Finding The Mission
Be sure to check out The Poor Man's Gary Vee Content Model here:
www.linkedin.com/pulse/poor-mans-gary-vee-content-model-steven-j-adelmund-bs-in-mktg

SANTA IS NOT WHO YOU THINK HE IS!

The MONSTER MENTALITY

Stop Undervaluing Your Service!

Ignoring Opportunities

The Giving Tuesday Special

Cyber Monday Warnings!

Black Friday and the Future of Consumer Data

Thankful Thursday special

A SWOT Analysis for Self Actualization

Beware the Mask

Experience by Design with Lawrence Schau Jr.

The Power of a Moment

Stealing Secrets to Success?

7 Pieces of Content in 60 seconds!

Facebook for nonprofit organizations

Inside Instagram

Insta-success on Instagram

How to stop losing customers and start growing a business

Facebook versus LinkedIn and the rules of social media posting

How to optimize for voice search

The Gamer Show

Strategic planning Master Class

Giving Back

Imposter Syndrome

YouTube Hacks

How to TikTok

Partners in Love and Business with Trevor Rea Training

The 4 Cornerstones of Leadership

Halloween Hustle

Is Ignorance Bliss?

SEO Copywriting Tips & Tricks (Every content marketer must know!)

SHUT UP AND LISTEN!

Trevor Rea: Dreams Don't Work Until You Do!

How to Master Anything!

Parenting Career Advice

The TOP SECRET Facebook Ad Strategy

Big Data, Big Risks

Hot Marketing Tips with Wes McDowell

Creating Viral Content

The Business of Gaming

The Sales Guru

REACTION TIME!

How to make the teamwork Dream Work

Opportunity Cost

TDGR Bonus! Update

How to blog when you have no blogging idea what to blog about

SpongeBob SquarePants and the Poor Man's @garyvee Content Model

Writing Your Own Story with Larry Blankenship, The Workplace Humorist

Elite Mentality

Customer Service Horrors & Heroes (with Special guest Alicia Adelmund)!

Magic, Imagination, & The Art of Manipulation... in Business

The 90' be Crazy!

The igtv experiment lives on!

The no excuses approach to content marketing

Well, we tried.

Oh, the Places You'll Go...

The IGTV Experiment

Understanding The Cultures of Social Media (Part 2 of 2)

Understanding the Cultures of Social Media (Part 1 of 2)

Predicting the future!

You are Not Alone. You Matter. (This one is deeply personal)

Podcasting: We're Doing it Wrong

How to deal with Stress and the Importance of an Attitude of Gratitude

Dealing with CHAOS

ADHD... Figuring it all out
