Skip to main content
Spotify for Podcasters
Media In The Moment

Media In The Moment

By TEC Direct Media

A podcast for marketing and advertising professionals. Answers to questions about the media landscape from Chicago-based media buying agency, TEC Direct Media.
Available on
Apple Podcasts Logo
Google Podcasts Logo
Pocket Casts Logo
Spotify Logo
Currently playing episode

First-Party Data And Email Marketing Success

Media In The MomentApr 03, 2023

First-Party Data And Email Marketing Success

First-Party Data And Email Marketing Success

A 40-year veteran of the direct-to-consumer marketing industry and president of, Jaffer Ali, shares what his experience has taught him about first-party data and email marketing.  Jaffer explains the most important thing all marketers need to know about first-party data and how leveraging this data in your email marketing can build trust with your customers and increase conversions.

Show notes at

Host: Charles Fetterly

Guest: Jaffer Ali

Media In The Moment is a podcast from ⁠⁠TEC Direct Media⁠, a top media buying agency based in Chicago, Illinois.


Apr 03, 202330:23
How to Drive E-Commerce with Amazon Data
Apr 15, 202118:07
Is Podcast Advertising Worth It?
Nov 19, 202029:03
How Connected TV Fits Into The Media Mix
Aug 26, 202037:47