Are you looking to boost awareness and reach for your dental practice without breaking the bank? In this episode of Teeth Are Not Tools Marketing, we explore the world of digital advertising, offering insights and tips to help you optimize your marketing strategy.

Our expert speaker Edward Ferguson discusses the various platforms available for digital ads, including popular options such as Google ads and Facebook ads. We delve into the importance of creating awareness for your business and how digital ads can help you achieve this goal efficiently and cost-effectively.

The episode also covers retargeting, a powerful technique for boosting conversion rates and reducing acquisition costs. We explore the different ways digital ads can be displayed on television and websites, highlighting the benefits of highly focused targeting.

Gain a deeper understanding of personalized advertising as we take a glimpse into how Google collects data on our browsing history to show us targeted ads. The speaker offers valuable guidance for working with marketing teams and using the right tools for effective marketing campaigns.

Tune in to learn more about the world of digital advertising and how it can benefit your dental practice's growth and success.

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