The terrywilson3.com podcast

Show notes at: https://terrywilson3.com/554-2

show notes at https://terrywilson3.com/553

See show notes at https://terrywilson3.com/548

See show notes at https://terrywilson3.com/547

I'm join today with my good friend and colleague, Cliff Ravenscraft. Cliff is well known in the podcast community as the OG of podcasting and has helped a who's who list of podcaster create, start, and launch successful podcast. A few years ago his business started to pivot into helping entrepreneurs and business professionals with coaching and launched the mindset answer man podcast.

In this episode Cliff and I set down to discuss dreams and how you can set them free in order to start living to your max. As you have heard me say we have been made by, from, and for the purposes of greatness. Today Cliff and I talk about how you can unlock the destiny that is on the inside of you through being free to dream!

https://terrywilson3.com/542 for more info

The phrase “Work On It, Not Just In It” has been part of business vernacular for more than 35 years, ever since Michael Gerber coined it in The E-Myth Revisited. Its message speaks to so many entrepreneurs who can’t see any other way to do business than to build a business around their own ability to get things done. This expression is the key to escaping this ultimately suffocating condition, to creating a business that doesn’t depend on you—one that consistently generates the results you want without you having to deliver them personally. But, what does “Work On It, Not Just In It” really mean? At EMyth, “Work On It, Not Just In It” encapsulates the shift in thinking you need to make in order to create a business that really works—a business that really works for you. It’s a shift in perspective that has everything to do with recognizing that the purpose of your life is not to serve your business. The purpose of your business is to serve your life. So, why is it so important for you to shift your thinking in order to build a business that works? Let’s go back to the E-Myth: the Entrepreneurial Myth. The E-Myth says that, regardless of how much you may identify with being one, it’s a myth that most businesses are started by entrepreneurs. By our definition, “Entrepreneurs” are people who go into business with a vision of a company they want to create—people who don’t rely on their own effort and ability to produce results. In fact, most businesses are started by what we call “Technicians”. These are people who create a place to go to work for themselves, and make the fatal assumption that understanding the technical work of their business means they’ll be able to successfully build a business that also does that technical work. It’s an assumption that’s simply not true. It’s not only the primary cause of the failure rate of businesses—half of all businesses never make it to their fifth anniversary—but also leaves the remainder in survival mode. Many are just hanging on. Others have lost their passion, just not having fun anymore. Here are some examples of what we mean: If you’re a graphic designer, you may have the technical skill to produce superb visual communication through type, photography and illustration, but it doesn’t mean that you understand what it takes to build a graphic design business that can make a promise to its customers and keep it every time—consistently and predictably. If you’re an electrician, you may be so technically savvy that you can wire a building the size of the Sears Tower in Chicago, but it doesn’t mean that you know anything about building the marketing, finance, management, lead generation, lead conversion, customer fulfillment or leadership processes that every successful electrical contracting business needs. If you’re a real estate agent, you may be outstanding at representing clients who are looking to buy a new home or sell the one they have, but it doesn’t mean you’re prepared to create a real estate firm that can thrive whether you’re there or not, leaving you free to live the life you really want. If you’re a Technician at heart, you’re not just passionate about the product or service you deliver—you’re also really good at what you do. From the very first day you went into business for yourself, you’ve been relying on your personal ability to get things done, because no one does it better than you. It’s almost heroic what you’ve been able to accomplish! And, it’s just not enough. It can only get you so far. At a certain point, you can’t help but feel the impact of all the demands of owning and operating a business that you just weren’t prepared for. Trying to stay on top of it all can be pretty overwhelming. You can spend a lot of time working without feeling like you’re getting anywhere. It’s a tragic expenditure of time and effort. But it just doesn’t have to be that way. Working on it, not just in it can change everything.
The call to work on it is a call to

Top 5 Digital Marketing Trends Digital Marketing is constantly changing, and it can be very hard to keep up. However, there are some trends that seem to be more pronounced than others. In this post we will review the top 5 digital marketing trends that are currently happening right now:

• Understand the journey your customers take to get to your offer.

Today we are talking about advice that has helped others in their business. Everyone has an opinion and to the degree the opinion can bring positive growth to another it has value. However what makes these opinions offered as advice is they come from a wide spectrum of experienced business people. Even more special is these are business owners and professionals that are not up in some ivory tower, on a book tour, or a featured talking head on some show. No these are real people, running real businesses, in the real world. So their advice is practical, profitable, and to the point on what it takes to start, scale, and support a small business.

Greg Hayes

The only way you fail is to stop trying

The best customers are built by building a relationship with them

The eyes eat before the mouth …..in other words appearance is key in product

Never undersell yourself

If you sell cheap the clients will be cheap

The best customers are the ones who wait in line. ..they want to be there

Repeat business is a necessity

If the customers children bring them there you have a multi generational advantage

All advice is good advice..lol

Everette Murray

If you don’t take care of the customer, someone else will.

Neil O’Reilly

Watch the TW3 podcast religiously.

Mike Duncan

If you can only eat noodles because you can’t afford steak, keep eating noodles when you can, so you can keep investing back into your biz.

Terry Armour

Don’t start a machine shop even though I had a business plan in the mid 90s because everything was going to china

William Israel

Never give up

Patrick Yancy

Solve prospect/client problems and you will find eternal success.

Get a free copy of You Are Worth More today! 

Go to https://youareworthmorebook.com 

After reading this book you will discover:

1. What your unique value is

2. How to leverage it 

3. Why it's imperative for you to succeed

4. Where you can use your value to increase your income, enjoyment, and experience

In this episode we cover a blog by CNBC on passive aggressive language in the work place. Let us know your thoughts on these terms and words and let us know if you believe they're passive aggressive. River had his own takes on some of these phrase, but overall I believe when it comes down to it is a matter of tone and context. Tell us your thoughts.

We also introduce some new products here at TW3 that offers 100% commission on too! These are very exciting and should help members improve their profitability in their business.

After taking a month and a half off, Reagan and I are back! This was a great conversation about:

• 14 years of business
• Appreciating the difference between the employed and self employed
• Doing hard things for better things
• Run Away Cars Attack
• Court Rules in Small Business and Truth’s favor

Please let us know your thoughts!

How to build a sales team fast and profitable! Most entrepreneurs don’t realize that they make a terrible salesperson. They are passionate about their product or service, so they can easily convince themselves that other people will be equally enthusiastic. But when it comes to convincing another person, many founders struggle to close the deal and seal the sale. Often it is because they lack experience in sales and marketing. If you have enough resources, you can hire a dedicated sales team; otherwise, if your startup has just been launched and you are on a tight budget, consider hiring a single sales manager who will be responsible for the first hires and establishing the basic operational processes of your sales department. In this post we’ll discuss how to build up a top performing sales team from scratch and achieve early success with it by focusing on three areas: hiring strong candidates, training them properly and retaining your best performers. Hiring the right sales team Make sure you have a good product Make sure you have a good sales process Make sure you have a good sales team Make sure you have a good sales leader or manager Define your ideal candidate The first step in building your sales team is to define the role. Think about what you're looking for and create a job description that matches your ideal candidate's skills, experience and personality. What are the responsibilities of this position? What kind of skills does it require? How much experience is needed? What kind of personality traits do you want to see in a person who fills this role? When creating the job description, think about what qualities would make a good candidate for your company - things like reliability, honesty or commitment may be important considerations. Once you've defined these traits as part of their ideal profile, write up a short paragraph describing what it's like working with someone who exemplifies them (this will help convince people that they should apply). Competencies of winning salespeople A salesperson has to be able to sell. That is, they must be able to convince a prospective buyer that they are providing value in some way. A person who can't do this isn't going to make it as a salesperson. There are many different ways of obtaining value—for example: Selling yourself Selling your product or service Selling your company or employers (if you work for someone else) Selling ideas and concepts that are important for the customer to understand before agreeing upon any kind of purchase agreement Recruiting a new salesperson Recruiting is the most important part of building a sales team. In fact, you could argue that there's no such thing as a bad salesperson—just an untrained one. The good news is that recruiting isn't hard if you know what to look for in candidates, and how to get them excited about joining your team. Recruiting is a process, not an event: You'll want to start by thinking about what kind of person would be best suited for your company culture and mission statement (if you don't already have one). If you're hiring someone who needs to sell products door-to-door or over the phone immediately after they've been hired, make sure they understand how their job will fit into larger goals at work; otherwise they might become frustrated or demotivated by their daily tasks instead of enjoying them! You should also look into what kind of background these types tend to come from—and where else they've worked before. For example if someone has experience working as an accountant then it'd be easier for him/her than someone without any accounting knowledge whatsoever; however this doesn't mean he/she won't benefit from additional training later on down the line either way." Retaining your top performers Recognition and rewards. Training and development. Communication. Feedback. Company culture. Community involvement in your company, such as events or volunteering with a non-profit organization to help them

Top Gun Maverick should be studied by marketers 1. Keep client in mind first. You've probably heard the phrase "marketing is a people business." It's true—marketing is a human-centered activity. And that's where the trap comes in. Being able to look at your target audience and understand their needs, wants and desires isn't just important for creating an effective marketing strategy; it's crucial if you want to build a lasting relationship with them. But more often than not, marketers focus on themselves instead of their customers when they're putting together their campaigns. For example: You might be tempted to think about who would benefit from using your product or service as opposed to thinking about what problems this person has that can be solved by purchasing from your company. 2. Keep message simple. Keep it short and simple. If a message is too long to be easily absorbed by the reader, don’t use it. If you can’t explain what your brand stands for in one sentence or less, then you need to rethink your strategy. Jargon is out! Avoid using industry jargon or acronyms that are unfamiliar to your audience. Make sure every word counts; no more than two syllables per word (e.g., “insurance” instead of “healthcare insurance provider”). Keep sentences as short as possible—no more than 15 words each—and avoid passive voice whenever possible (e.g., “The car was hit by another driver” vs., “A car hit ours"). Use simple language that everyone can understand without needing a dictionary or translator nearby at all times while reading your marketing materials." 3. Don't ask for the sell too soon. When you lead with the sell, your customers feel like you're trying to trick them. When they see the hard sell coming, they immediately shut down and want to run away. The first step in avoiding this trap is not making your customers work too hard. You have to give them enough information so that they can make an informed decision without asking too many questions or doing too much research themselves. If it takes too much effort for them to understand what's being offered and why it's valuable, then they'll tune out and stop paying attention altogether—and then nothing will be sold at all! 4. Create content that is relevant. There's a lot of content out there, and chances are that your audience is seeing it whether they want to or not. So, if you're going to create new content—and you definitely should—make sure it's relevant. You need to understand who your audience is and what they want before creating a piece of content for them. If you don't know your target audience well enough, find out as much as possible about them by talking with friends who fit into this category or using Google Analytics (or whatever analytics platform your company uses). Also consider relevance from a branding perspective: How does what you're creating align with the brand identity? Keep in mind that as consumers we are inundated with advertisements on television, radio and internet ads every day—so unless there's something truly innovative about how the message is conveyed (like Pokémon Go), most people won't care enough about hearing another message from yet another brand trying desperately to reach us through our screens at all times. 5. Use nostalgia. Nostalgia is a powerful tool for marketing. It can create a sense of familiarity and comfort, which makes it easier to form an emotional connection with the product. Nostalgia also creates a sense of belonging—the viewer feels like they’re part of something bigger than themselves. And finally, it creates trust—the viewer knows what they are getting into because they have experienced it before. Because nostalgia is so effective at engendering these feelings, marketers often employ it in their ads. Many commercials that use nostalgic imagery or music will include product names from the past (e.g., McDonald's Burger King ad featuring The Who song "Baba O'Riley" from 1971). This technique allow