Skip to main content
Spotify for Podcasters
The podcast

The podcast

By Terry Wilson

We talk business, mindset, lead generation, and living life to the fullest. Join the TW3 family by signing up at!
Currently playing episode

565 - Are we living in the greatest days of opportunity?

The podcastMar 28, 2023

577 - What season are you in?
Sep 18, 202332:10
576 – 5 ways to avoid burnout and being overwhelmed
Aug 29, 202348:03
575 – 20 Tips that will help you create great habits
Aug 17, 202338:18
574 – 15 ways to become a problem solver
Jul 21, 202326:20
573 – The entrepreneur’s prayer
Jul 10, 202349:02
572 - TW3 turns 15 years old!
Jul 06, 202341:05
571 - The Power of Celebrating Your Wins: Starting Each Week on a Positive Note
Jun 27, 202335:58
570 - A shoe is just a shoe until greatness steps into it. The legendary business of Michael Jordan
May 24, 202336:31
569 – How to start on any goal you want now!
May 18, 202338:38
568 - How to build social proof
Apr 29, 202328:09
567 – 10 ways to overcome objections
Apr 20, 202342:36
566 – Learn and Earn with creating and reading books
Apr 13, 202330:14
565 - Are we living in the greatest days of opportunity?
Mar 28, 202338:58
564 – The #1 online business model that has made tons of beginners successful
Mar 19, 202334:11
563 – How a new business owner made $4k in first week in business
Mar 14, 202323:16
562 – Should you start a podcast?
Mar 06, 202336:18
561 – How to cold market with text, email and voice drops
Mar 03, 202333:37
560 – Places for profit during inflation
Feb 25, 202317:00
559 – 10 take aways from the book Never Split the Difference by Chris Voss
Feb 20, 202327:57
558 - What's love got to do with it? 7 real benefits of love.
Feb 14, 202349:03
557 – 10 proven ways to grow your social media following
Feb 07, 202335:40
556 – Techniques to frame your experiences for gains
Feb 03, 202335:11
555 – Unlock the Surprising Health Benefits of Relaxation
Feb 01, 202310:03
EP 554 - Local restaurant has more business then then they can handle

EP 554 - Local restaurant has more business then then they can handle

Show notes at:

Jan 24, 202318:27
Episode 553 – 10 Ways to dominate your area

Episode 553 – 10 Ways to dominate your area

show notes at

Jan 17, 202335:54
EP 552 - Ai's affect on your job
Jan 11, 202316:58
Episode 551 – 23 thoughts for 2023 from psalms 23
Jan 05, 202332:21
Episode 550 - The message of Christmas to the goal seeker.
Dec 21, 202221:23
Episode 549 – 10 reason to get a business coach now!
Dec 10, 202232:57
Episode 548 - How you can become more creative

Episode 548 - How you can become more creative

See show notes at

Dec 06, 202213:55
Episode 547 - Times of refreshing, tech jobs, and online surveys!

Episode 547 - Times of refreshing, tech jobs, and online surveys!

See show notes at

Dec 03, 202221:37
Episode 546 – $1,100 per lead. No selling, just generate leads!
Nov 28, 202219:50
Episode 545 – Writer’s Needed! Get paid up to $40 per hour online.

Episode 545 – Writer’s Needed! Get paid up to $40 per hour online.

Apply at

Good news: there are a LOT of different options when it comes to paid online writing. No matter your interests or areas of expertise, if you’re ready to bring in some extra cash, opportunities are waiting for you.

Whether you want to write an occasional article for extra spending money or dedicate your free time to running a blog so you can one day quit your day job and become a freelance writer for hire, we’ll show you 30 easy ways to make money writing online in 2022 and everything you need to know to get paid for your writing skills.

See show notes at

Nov 23, 202229:08
Episode 544 – Funny Business with Chris Ruppe

Episode 544 – Funny Business with Chris Ruppe

If you don’t like comedy, off color humor, and potentially offensive banter then just skip this one.

I’m in the studio with Funny Man Chris Ruppe from to talk about our new podcast, “Why’s this funny?” So what’s this got to do about business?

I’m glad you asked! As you’ve heard me say for many years now, YOU CAN MONETIZE anything you are passionate about. Chris and I are both comedy fans and nerds. Chris has launched a whole comedy career touring the country and we are excited about this new project.

If you are a comedy fan then check out this episode. You might want to subscribe to our upcoming podcast. If you want to subscribe to that podcast go to We’d love to have you!

Nov 21, 202252:23
Episode 543 - Make your list go boom and earn big right now!!

Episode 543 - Make your list go boom and earn big right now!!

I am super excited about a brand new online training course that right now you can get FOR FREE!! Why should other be excited? Because in this training you are going to be equipped with not only a how to, but EVERYTHING you need that people earning $1k per day use and have. That's right! In this training online short course I have just released you can learn:
  1. The tools you can get for free to generate leads
  2. The template I go by in order to approach and close leads
  3. The products that earn me and others not only a great commission but RESIDUAL TOO!!
Here's the best part!!! The tools I'll be showing to generate leads cost little to nothing. The products are free and the how to training is in the course is FREE. So you can not lose!! Go to to get this amazing offer while I'm still able to offer it for free!
Nov 11, 202220:51
Episode 542 - Are you free to dream? With special guest Cliff Ravenscraft

Episode 542 - Are you free to dream? With special guest Cliff Ravenscraft

I'm join today with my good friend and colleague, Cliff Ravenscraft. Cliff is well known in the podcast community as the OG of podcasting and has helped a who's who list of podcaster create, start, and launch successful podcast. A few years ago his business started to pivot into helping entrepreneurs and business professionals with coaching and launched the mindset answer man podcast.

In this episode Cliff and I set down to discuss dreams and how you can set them free in order to start living to your max. As you have heard me say we have been made by, from, and for the purposes of greatness. Today Cliff and I talk about how you can unlock the destiny that is on the inside of you through being free to dream! for more info

Nov 07, 202259:26
Episode 541 - 7 Ways to encourage others to take responsibility

Episode 541 - 7 Ways to encourage others to take responsibility

If you've ever worked with a team of people, then you know that some are more likely to take responsibility than others. This isn't always by choice: in fact, sometimes it can be because some people don't want their jobs or their responsibilities. But whether it's a matter of choice or not, many people will never become responsible in the way you want them to unless you do something about it. Here are seven ways to encourage others to take responsibility for their actions:

1 Help them get a vision for excellence I've found that the best way to encourage others to take responsibility is by helping them get a vision for excellence. Help them see what it looks like, feel what it feels like, and experience the benefits of being excellent. Here are some steps you can take:
  • Show them how excellence will help them (and their team) succeed in their current role.
  • Show them how excellence will help them grow as professionals.
  • Explain how being excellent will benefit the company as well (e.g., increase revenue; improve customer satisfaction).
2 Expect excellence Expect excellence and you will see it in others. You can't expect something if you don't believe in it, and if you do believe in it, then you will help make it happen. Expect excellence and the world will be a better place. The world is full of people who are waiting for someone else to tell them what they want to achieve or how they should live their lives. If we all started expecting excellence from ourselves and each other, we would see an explosion of creativity like never before! If I ask a child what they want to do when they grow up, most of the time they won't have an answer for me because most adults never asked them that question before... We need more people asking questions like this because the answers could change our whole world! >
3 Lead by example The best way to encourage others to take responsibility is by leading by example. You are setting the tone for your team, and as such, it’s important that you lead by example. This means that if you want someone else on your team to take more responsibility, they need to see how much responsibility you take yourself.
  • You can demonstrate this in many ways:
  • Be a good role model
  • Show people what behavior looks like at work and outside of work
  • Show people how you expect things done right and wrong—and then give them more detail on how they can do something better
4 Get a commitment to excellence If you want someone to take responsibility, get them to commit to excellence. That's the formula.
  • Make sure they know what is expected of them. Make sure they know how to do the job at hand.
  • Tell them what's in it for them if they do their best work, and that doing their best work will make our organization better overall (meaning everyone benefits).
5 Reward responsibility Rewarding responsibility is important. It's also different from rewarding results. For example, if a team member takes on additional r
Nov 01, 202201:17:44
Episode 540 - How to be comfortable being uncomfortable

Episode 540 - How to be comfortable being uncomfortable

See full show notes at 

Download a free sample copy of You Are Worth More

Leads for only $2ea

Digital Business Cards and more at

Oct 16, 202201:25:23
Episode 539 – The one thing that exploded my business

Episode 539 – The one thing that exploded my business

The phrase “Work On It, Not Just In It” has been part of business vernacular for more than 35 years, ever since Michael Gerber coined it in The E-Myth Revisited. Its message speaks to so many entrepreneurs who can’t see any other way to do business than to build a business around their own ability to get things done. This expression is the key to escaping this ultimately suffocating condition, to creating a business that doesn’t depend on you—one that consistently generates the results you want without you having to deliver them personally. But, what does “Work On It, Not Just In It” really mean? At EMyth, “Work On It, Not Just In It” encapsulates the shift in thinking you need to make in order to create a business that really works—a business that really works for you. It’s a shift in perspective that has everything to do with recognizing that the purpose of your life is not to serve your business. The purpose of your business is to serve your life. So, why is it so important for you to shift your thinking in order to build a business that works? Let’s go back to the E-Myth: the Entrepreneurial Myth. The E-Myth says that, regardless of how much you may identify with being one, it’s a myth that most businesses are started by entrepreneurs. By our definition, “Entrepreneurs” are people who go into business with a vision of a company they want to create—people who don’t rely on their own effort and ability to produce results. In fact, most businesses are started by what we call “Technicians”. These are people who create a place to go to work for themselves, and make the fatal assumption that understanding the technical work of their business means they’ll be able to successfully build a business that also does that technical work. It’s an assumption that’s simply not true. It’s not only the primary cause of the failure rate of businesses—half of all businesses never make it to their fifth anniversary—but also leaves the remainder in survival mode. Many are just hanging on. Others have lost their passion, just not having fun anymore. Here are some examples of what we mean: If you’re a graphic designer, you may have the technical skill to produce superb visual communication through type, photography and illustration, but it doesn’t mean that you understand what it takes to build a graphic design business that can make a promise to its customers and keep it every time—consistently and predictably. If you’re an electrician, you may be so technically savvy that you can wire a building the size of the Sears Tower in Chicago, but it doesn’t mean that you know anything about building the marketing, finance, management, lead generation, lead conversion, customer fulfillment or leadership processes that every successful electrical contracting business needs. If you’re a real estate agent, you may be outstanding at representing clients who are looking to buy a new home or sell the one they have, but it doesn’t mean you’re prepared to create a real estate firm that can thrive whether you’re there or not, leaving you free to live the life you really want. If you’re a Technician at heart, you’re not just passionate about the product or service you deliver—you’re also really good at what you do. From the very first day you went into business for yourself, you’ve been relying on your personal ability to get things done, because no one does it better than you. It’s almost heroic what you’ve been able to accomplish! And, it’s just not enough. It can only get you so far. At a certain point, you can’t help but feel the impact of all the demands of owning and operating a business that you just weren’t prepared for. Trying to stay on top of it all can be pretty overwhelming. You can spend a lot of time working without feeling like you’re getting anywhere. It’s a tragic expenditure of time and effort. But it just doesn’t have to be that way. Working on it, not just in it can change everything.
The call to work on it is a call to

Oct 11, 202234:06
Episode 538 – 29 ideas for creating content

Episode 538 – 29 ideas for creating content

Welcome to episode 538! Today we’re talking about ideas for creating content for your site, podcast, social media, and newsletters. All of the wizards of smart and studies say the same thing when it comes to building a brand and promoting your business, content is king. The challenge for most small business people is creating it. In past episodes we’ve shared about AI software that will do a lot of the grunt work for you in creating content, however there is one thing it won’t do and that’s start the idea. What do you talk about? How do you get an audience to engage? What will connect and resonate? All of these are questions you’ve probably asked when thinking about creating your content. So in this episode we’re going to dig into 29 ideas that should help you in creating better more engaging content to help build your brand, drive more traffic, generate more leads, and ultimately increase your sales. 29 content ideas 1. Create a daily, weekly or monthly series 2. Run a contest or giveaway 3. Host an AMA “ask me anything” 4. Run a social media takeover “give the keys to someone else for a special” 5. Share curated relevant content 6. Repurpose your own content 7. Host a challenge 8. Create a how-to or tutorial 9. Celebrate “National Whatever Day!” 10. Make a meme 11. Give customers the spotlight 12. Do a “This or That” poll 13. Go behind the scenes 14. Share a milestone 15. Share a reading list or playlist 16. Tap into a trending topic 17. Show your product in a surprising situation 18. Make a slow-mo video 19. Share some wisdom 20. Showcase user-generated content 21. Share secrets or hacks 22. Post a recipe 23. Ask your followers for advice 24. Fill in the blank 25. Congratulate someone for an achievement 26. Introduce your team members 27. Do a charity drive 28. Tease a product drop or upcoming release 29. Brag about your reviews Resources Mentioned in show

AI content creator –

Digital Tap Cards –

Oct 03, 202201:11:18
Episode 537 - Top 5 Digital Marketing Trends

Episode 537 - Top 5 Digital Marketing Trends

Top 5 Digital Marketing Trends Digital Marketing is constantly changing, and it can be very hard to keep up. However, there are some trends that seem to be more pronounced than others. In this post we will review the top 5 digital marketing trends that are currently happening right now:

AI AI is the buzzword of 2018. And for good reason. AI is an umbrella term for a variety of computer technologies that seek to simulate human intelligence. It’s about getting computers to think like humans and learn from experience, use data to make decisions, solve problems, and carry out tasks in ways that are similar to humans. The practical application of this technology has been around since the 1950s but it’s only recently that we have seen significant advances in AI technology due largely to advancements in computing power and huge amounts of data being available via social media channels like Facebook or Instagram. Nowadays there are many different types of artificial intelligence including machine learning (ML) which is a form of statistical analysis where programs or algorithms learn from previous experiences so they can make better decisions without being programmed specifically for each situation; deep learning which uses neural networks (networks based on how neurons work) as well as other techniques such as reinforcement learning (RL) where systems learn through trial-and-error rather than through programming; natural language processing (NLP), which enables machines to understand human language so they can communicate effectively with us; game theory modelling where intelligent agents attempt take actions that maximize their own rewards while considering those same actions carried out by other agents within their environment; swarm intelligence whereby groups cooperate together towards a common goal such as finding food sources or avoiding predators; quantum computing which uses quantum physics principles instead binary logic used by traditional computers such as bits represented by ones or zeroes - could hold promise for unlocking new forms artificial intelligence such as quantum search algorithms that could run much faster than conventional methods because they rely on manipulating atoms rather than transistors The use of AI As the marketing landscape changes, it's important to stay on top of the latest trends. You can learn a lot by observing what your competitors are doing and listening to new ideas from industry experts. One thing that we've all learned is that artificial intelligence (AI) will be a major player in digital marketing in 2019. In case you're unfamiliar with AI, it's essentially an approach to problem-solving that involves algorithms "learning" from data and making predictions based on those patterns. This can include things like determining which ad campaign would generate the most revenue for your company or choosing which search terms should go into an advertisement copywriting formula. AI has been around for years now, but as more companies invest in this technology and apply it across their operations—from product development to customer service—it's become increasingly useful when it comes time to determine how best allocate resources within these departments too! Video Video is a great way to show people what you do. It can be used to educate and inform, entertain and inspire, or build trust. Video also allows you to create a more personal connection with your audience. If they’re watching something they enjoy, they’ll be more likely to pay attention when you need them to take action. No Click Search Google has begun a new search engine called “No Click Search.” The idea is that you can search without clicking. You can do it by voice or by drawing. This is a great way to get people to use your site without them having to click on anything! Mapping our customer's journey
  • Understand the journey your customers take to get to your offer.
Sep 26, 202201:01:07
Episode 536 – Big advice from small business

Episode 536 – Big advice from small business


Today we are talking about advice that has helped others in their business. Everyone has an opinion and to the degree the opinion can bring positive growth to another it has value. However what makes these opinions offered as advice is they come from a wide spectrum of experienced business people. Even more special is these are business owners and professionals that are not up in some ivory tower, on a book tour, or a featured talking head on some show. No these are real people, running real businesses, in the real world. So their advice is practical, profitable, and to the point on what it takes to start, scale, and support a small business.

Advice from small business owners

Greg Hayes

The only way you fail is to stop trying

The best customers are built by building a relationship with them

The eyes eat before the mouth … other words appearance is key in product

Never undersell yourself

If you sell cheap the clients will be cheap

The best customers are the ones who wait in line. ..they want to be there

Repeat business is a necessity

If the customers children bring them there you have a multi generational advantage

All advice is good

Everette Murray

If you don’t take care of the customer, someone else will.

Neil O’Reilly

Watch the TW3 podcast religiously.

Mike Duncan

If you can only eat noodles because you can’t afford steak, keep eating noodles when you can, so you can keep investing back into your biz.

Terry Armour

Don’t start a machine shop even though I had a business plan in the mid 90s because everything was going to china

William Israel

Never give up

Patrick Yancy

Solve prospect/client problems and you will find eternal success.

Get a free copy of You Are Worth More today! 

Go to 

After reading this book you will discover:

1. What your unique value is

2. How to leverage it 

3. Why it's imperative for you to succeed

4. Where you can use your value to increase your income, enjoyment, and experience

Sep 19, 202242:34
Episode 535 - Proximity Marketing
Sep 12, 202201:00:55
Episode 534 - Social Media Tips to Grow Your Business
Sep 05, 202201:00:38
Episode 533 - 100% commissionable products and passive aggressive language

Episode 533 - 100% commissionable products and passive aggressive language

In this episode we cover a blog by CNBC on passive aggressive language in the work place. Let us know your thoughts on these terms and words and let us know if you believe they're passive aggressive. River had his own takes on some of these phrase, but overall I believe when it comes down to it is a matter of tone and context. Tell us your thoughts.

We also introduce some new products here at TW3 that offers 100% commission on too! These are very exciting and should help members improve their profitability in their business.

Aug 29, 202201:03:24
Episode 532 – Not my time to die! Interview with Pat Chamberlain
Aug 22, 202243:50
Episode 531 – Godaddy shuts TW3 down, $740k a year in passive income, and business value.
Jul 19, 202201:03:07
Episode 530 – TW3 turns 14 years old, court rules in favor of small business, and being self reliant!

Episode 530 – TW3 turns 14 years old, court rules in favor of small business, and being self reliant!

After taking a month and a half off, Reagan and I are back! This was a great conversation about:

  • 14 years of business
  • Appreciating the difference between the employed and self employed
  • Doing hard things for better things
  • Run Away Cars Attack
  • Court Rules in Small Business and Truth’s favor

Please let us know your thoughts!

Jul 12, 202253:23
Episode 529 - How to build a sales team fast!

Episode 529 - How to build a sales team fast!

How to build a sales team fast and profitable! Most entrepreneurs don’t realize that they make a terrible salesperson. They are passionate about their product or service, so they can easily convince themselves that other people will be equally enthusiastic. But when it comes to convincing another person, many founders struggle to close the deal and seal the sale. Often it is because they lack experience in sales and marketing. If you have enough resources, you can hire a dedicated sales team; otherwise, if your startup has just been launched and you are on a tight budget, consider hiring a single sales manager who will be responsible for the first hires and establishing the basic operational processes of your sales department. In this post we’ll discuss how to build up a top performing sales team from scratch and achieve early success with it by focusing on three areas: hiring strong candidates, training them properly and retaining your best performers. Hiring the right sales team Make sure you have a good product Make sure you have a good sales process Make sure you have a good sales team Make sure you have a good sales leader or manager Define your ideal candidate The first step in building your sales team is to define the role. Think about what you're looking for and create a job description that matches your ideal candidate's skills, experience and personality. What are the responsibilities of this position? What kind of skills does it require? How much experience is needed? What kind of personality traits do you want to see in a person who fills this role? When creating the job description, think about what qualities would make a good candidate for your company - things like reliability, honesty or commitment may be important considerations. Once you've defined these traits as part of their ideal profile, write up a short paragraph describing what it's like working with someone who exemplifies them (this will help convince people that they should apply). Competencies of winning salespeople A salesperson has to be able to sell. That is, they must be able to convince a prospective buyer that they are providing value in some way. A person who can't do this isn't going to make it as a salesperson. There are many different ways of obtaining value—for example: Selling yourself Selling your product or service Selling your company or employers (if you work for someone else) Selling ideas and concepts that are important for the customer to understand before agreeing upon any kind of purchase agreement Recruiting a new salesperson Recruiting is the most important part of building a sales team. In fact, you could argue that there's no such thing as a bad salesperson—just an untrained one. The good news is that recruiting isn't hard if you know what to look for in candidates, and how to get them excited about joining your team. Recruiting is a process, not an event: You'll want to start by thinking about what kind of person would be best suited for your company culture and mission statement (if you don't already have one). If you're hiring someone who needs to sell products door-to-door or over the phone immediately after they've been hired, make sure they understand how their job will fit into larger goals at work; otherwise they might become frustrated or demotivated by their daily tasks instead of enjoying them! You should also look into what kind of background these types tend to come from—and where else they've worked before. For example if someone has experience working as an accountant then it'd be easier for him/her than someone without any accounting knowledge whatsoever; however this doesn't mean he/she won't benefit from additional training later on down the line either way." Retaining your top performers Recognition and rewards. Training and development. Communication. Feedback. Company culture. Community involvement in your company, such as events or volunteering with a non-profit organization to help them

Jun 28, 202226:47
Episode 528 - How Top Gun Maverick is a marketing masterpiece

Episode 528 - How Top Gun Maverick is a marketing masterpiece

Top Gun Maverick should be studied by marketers 1. Keep client in mind first. You've probably heard the phrase "marketing is a people business." It's true—marketing is a human-centered activity. And that's where the trap comes in. Being able to look at your target audience and understand their needs, wants and desires isn't just important for creating an effective marketing strategy; it's crucial if you want to build a lasting relationship with them. But more often than not, marketers focus on themselves instead of their customers when they're putting together their campaigns. For example: You might be tempted to think about who would benefit from using your product or service as opposed to thinking about what problems this person has that can be solved by purchasing from your company. 2. Keep message simple. Keep it short and simple. If a message is too long to be easily absorbed by the reader, don’t use it. If you can’t explain what your brand stands for in one sentence or less, then you need to rethink your strategy. Jargon is out! Avoid using industry jargon or acronyms that are unfamiliar to your audience. Make sure every word counts; no more than two syllables per word (e.g., “insurance” instead of “healthcare insurance provider”). Keep sentences as short as possible—no more than 15 words each—and avoid passive voice whenever possible (e.g., “The car was hit by another driver” vs., “A car hit ours"). Use simple language that everyone can understand without needing a dictionary or translator nearby at all times while reading your marketing materials." 3. Don't ask for the sell too soon. When you lead with the sell, your customers feel like you're trying to trick them. When they see the hard sell coming, they immediately shut down and want to run away. The first step in avoiding this trap is not making your customers work too hard. You have to give them enough information so that they can make an informed decision without asking too many questions or doing too much research themselves. If it takes too much effort for them to understand what's being offered and why it's valuable, then they'll tune out and stop paying attention altogether—and then nothing will be sold at all! 4. Create content that is relevant. There's a lot of content out there, and chances are that your audience is seeing it whether they want to or not. So, if you're going to create new content—and you definitely should—make sure it's relevant. You need to understand who your audience is and what they want before creating a piece of content for them. If you don't know your target audience well enough, find out as much as possible about them by talking with friends who fit into this category or using Google Analytics (or whatever analytics platform your company uses). Also consider relevance from a branding perspective: How does what you're creating align with the brand identity? Keep in mind that as consumers we are inundated with advertisements on television, radio and internet ads every day—so unless there's something truly innovative about how the message is conveyed (like Pokémon Go), most people won't care enough about hearing another message from yet another brand trying desperately to reach us through our screens at all times. 5. Use nostalgia. Nostalgia is a powerful tool for marketing. It can create a sense of familiarity and comfort, which makes it easier to form an emotional connection with the product. Nostalgia also creates a sense of belonging—the viewer feels like they’re part of something bigger than themselves. And finally, it creates trust—the viewer knows what they are getting into because they have experienced it before. Because nostalgia is so effective at engendering these feelings, marketers often employ it in their ads. Many commercials that use nostalgic imagery or music will include product names from the past (e.g., McDonald's Burger King ad featuring The Who song "Baba O'Riley" from 1971). This technique allow

Jun 23, 202234:32