The AdCast
By Eric Elliott
The AdCastMay 24, 2023
The AdCast Podcast 80 - Make Your Brand More Trustworthy With Darryl Stickel, PhD, of Trust Unlimited
Darryl Stickel is one of the world’s leading experts on trust with over twenty years experience. His Ph.D. ¨Building Trust in Hostile Environments¨ from Duke University established him as a global leader for governments, businesses and NGOs on practical approaches to building trust.
Darryl has worked for Mckinsey & Company in their Toronto office, as well as advised the Canadian Military on trust building in Afghanistan. He has served as faculty for the Luxembourg School of Business and the Center for Effective Organizations at the University of Southern California and recently completed his book: "Building Trust: Exceptional Leadership in an Uncertain World".
In this episode of The AdCast we discuss: What trust actually is, Darryl's research on building trust in hostile environments, the necessity of trust in society, building trust in the business world, and much more!
Connect w/ Darryl Stickel:
LinkedIn: https://www.linkedin.com/in/darryl-stickel-phd-b544b/
Website: https://www.trustunlimited.com/
Book: https://www.amazon.com/Building-Trust-Exceptional-Leadership-Uncertain/dp/1637630794
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/EricMElliott
Tiktok: https://www.tiktok.com/@ericmelliott
Podcast: https://open.spotify.com/show/57h1TKWmvENS9QhBPDkXdl?si=d562cf19a14b43fe
Text: 843-279-5843
Brought to you by VIP Marketing.
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
Visit www.vipmarketing.com to learn more.
Call: 843-760-0707
Message: https://www.facebook.com/VIPMarketingUSA
The AdCast Podcast 79 - Take Charge of Your Mental Health With Tenelle Jones of Tenelle O. Jones LLC
Tenelle O. Jones is licensed as a Marriage & Family Therapist (LMFT) and licensed as an Addictions Counselor (LAC). She currently works full-time as the clinician for MUSC’s Resiliency Program addressing stress, anxiety, and burnout and building individual and team resilience within various MUSC departments. She has been with MUSC for the past 5 years, where she spent the first three years as one of the dedicated therapists who shared in the experience of faith, hope, strength, and healing of the survivors and the impacted communities of the Mother Emanuel AME church shooting tragedy that occurred on June 17, 2015. Then she continued to provide trauma informed care and specialized trauma treatments to individuals who have experienced a crime; and she served as the Health Educator in the EMPOWERR program teaching, empowering and leading young teens to make healthy and responsible decisions about sex, relationships, life and their future. She also provides private therapy for individuals, couples, and families as well as professional development consultation and training for organizations in areas of self-care, creating healthy systems and organizational wellness through her LLC. She serves as Board Chair on the Board of Directors of Tri-County S.P.E.A.K.S. (formerly known as People Against Rape). For the past 23 years, her professional & personal life have been centered around promoting overall mental, physical, and spiritual health of all communities. She remains enthusiastic about showing others that they matter and have a place in this world through counseling, consultation, mentorship, training/education and friendship. She believes that as long as she lets her light shine and remains true to herself, it will give others the courage to do the same.
In this video we talk about the necessity of finding inner peace and tranquility, the mental health epidemic, treating mental health, finding a work-life balance, and much more!
Connect w/ Tenelle Jones:
LinkedIn: https://www.linkedin.com/in/tenelle-o-jones-5b012487/
Email: tenelleojonesllc@outlook.com
Counseling Center: http://www.lowcountrypastoral.org/tenelle-jones-lmft/
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/EricMElliott
Tiktok: https://www.tiktok.com/@ericmelliott
Podcast: https://open.spotify.com/show/57h1TKWmvENS9QhBPDkXdl?si=d562cf19a14b43fe
Email: Eric@EricElliott.com
Text: 843-279-5843
Brought to you by VIP Marketing.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA
The AdCast Podcast 78 - Build Your Dream Business with Frederick Cary of IdeaPros
Fred Cary, a powerhouse entrepreneur who has founded over ten companies and amassed billions in value. Today, he is focused on helping up-and-coming entrepreneurs get on their paths for success by finding their niches and remaining confident and steadfast along the way. Fred pours all of his business knowledge into teaching the 550,000 new entrepreneurs that decide to start their businesses each month. He has made it his latest mission to provide guidance for those who want to succeed in business and help them achieve a positive mindset, where they wake up energized and fulfilled in the place they are every day, as opposed to envying others. In this episode we discuss the attributes all entrepreneurs have, finding your purpose as an entrepreneur, the power of patience in business, how to measure success, if anybody can be an entrepreneur, the importance of mentors in business, knowing when to pivot your business, and much more! Connect w/ Frederick Cary: Website: https://www.ideapros.com/ LinkedIn: https://www.linkedin.com/in/frederickcary/ IdeaPros LinkedIn: https://www.linkedin.com/company/ideapros/ Instagram: https://www.instagram.com/officialfredcary/ Tiktok: https://www.tiktok.com/@mentorandmuse Facebook: https://www.facebook.com/IdeaPros Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Podcast: https://open.spotify.com/show/57h1TKWmvENS9QhBPDkXdl?si=d562cf19a14b43fe Text: 843-279-5843 Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars.
VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA
The AdCast Podcast 77 - Enhance Your Creative Freedom with Diana Lee of Constellation
Diana Lee is the CEO and Co-founder of Constellation. After starting her career in automotive, she leveraged her experience in sales, marketing, and consulting to pioneer an innovative, tech-driven approach to the marketing industry. Utilizing our end-to-end enterprise marketing technology, she helps brands mass-automate stunning compliant creative and streamline the regulatory approval process. Since its inception in 2016, she’s transformed Constellation into a thriving global SaaS company with offices in New York, Dubai, Toronto, and Seoul. This expansion follows an explosive year when Constellation experienced 90% growth without outside investment. Diana’s investment in people, practice, and culture is evidenced by Constellation being named the 65th Fastest-Growing Private Company in America and Diana named EY Entrepreneur of the Year 2021 New York. An immigrant of color, she creates seats at the table for other talented immigrants, minorities, and women (60% of C-Suite execs are people of color). As a mother of three, she treats her team like family—firmly dedicated to making Constellation an inclusive environment. In this Episode we go deep into the automotive industry, what it was like for Diana to be a woman in such an industry as well as where its future is headed. We also discuss the balance of being compassionate yet stern as a business owner, as well as family dynamics of an entrepreneur. Last but not least, we discuss Constellation and what it offers to businesses and creatives. Connect w/ Diana Lee: Website: https://www.helloconstellation.com/ Personal LinkedIn: https://www.linkedin.com/in/diana-lee-b5790618/ Constellation LinkedIn: https://www.linkedin.com/company/hello-constellation/ Instagram: https://www.instagram.com/hello.constellation/ Facebook: https://www.facebook.com/hello.constellation Tiktok: https://www.tiktok.com/@hello.constellation Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Podcast: https://open.spotify.com/show/57h1TKWmvENS9QhBPDkXdl?si=d562cf19a14b43fe Text: 843-279-5843
Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA
The AdCast Podcast 76 - Develop Your Brand’s Voice with Colin Chow of Twenty First Century Brand
Colin Chow is a highly experienced strategic leader with a background in brand strategy, marketing, consumer insights, and innovation. He has a strong track record working with global Fortune 100 brands and high-growth startups across various industries, including tech, media & entertainment, retail, fintech, and sports. Colin is a dynamic verbal and written communicator, equally at home with C-suite executives and real-world customers. He is an inspiring team builder who thrives on collaboration and is always ready to roll up his sleeves.
Colin was born in Montreal, raised in LA, and has been forged in NY and tempered in SF. He has led the strategy for global icons such as Airbnb, Disney, HBO, Nike, and Walmart, as well as the next generation of ambitious brands like Everlane, Headspace, and Instacart. Colin's love for the intersection of strategy and creativity has inspired a career that spans management consultancy at McKinsey to CEO at Redscout.
Colin holds degrees from Yale in Art History and Law, which he finds useful when arguing the true meaning of beauty. When not working, he loves to snowboard, swim, and share his love for early 90’s hip-hop with his kids.
Colin serves as the Global Managing Partner at 21st Century Brand; a strategic branding and design agency that specializes in building brands for the modern era. The company was founded on the belief that traditional branding practices are no longer sufficient in a world that is rapidly changing, and that modern brands must be built to adapt and thrive in a constantly evolving landscape.
Headquartered in San Francisco, California, 21st Century Brand has built a reputation for working with some of the world's most innovative and successful brands. The agency's clients span a wide range of industries, from technology and finance to entertainment and hospitality.
21st Century Brand's team is made up of branding experts, designers, strategists, and creatives who bring a diverse range of skills and perspectives to every project. The company's approach to branding is rooted in research, data analysis, and strategic thinking, and is designed to help clients create a cohesive and compelling brand identity that resonates with their target audience.
Whether working with established brands looking to refresh their image, or startups seeking to build a brand from scratch, 21st Century Brand has a proven track record of delivering results. The company's services include brand strategy, brand identity development, visual design, messaging, and brand activation.
In this episode of the AdCast, Colin and I discuss: acting on diversity & harmony, how to discuss the undiscussable, the employee(s) who naturally exudes the essence of your brand, the heightened awareness of the average consumer, helping brands understand their public perception, correcting mistakes as a brand, making your brand a community, and much more!
Connect w/ Colin Chow:
LinkedIn: https://www.linkedin.com/in/colin-chow1/
Website: https://twentyfirstcenturybrand.com/
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/EricMElliott
Tiktok: https://www.tiktok.com/@ericmelliott
Email: Eric@EricElliott.com
Text: 843-279-5843
The Adcast Podcast 75 - Stand Out in the Digital Landscape With Alex Kelly of Ceros
Alex Kelly oversees a growth marketing team that includes paid acquisition, SEO, integrated campaigns, events, and marketing operations, working with brands including NBC Universal, Monster.com, JP Morgan, Wall Street Journal, United Airlines, and United Healthcare to create immersive content experiences, and implement modern digital marketing programs that efficiently drive revenue. Prior to Ceros, he was a demand generation marketer at Datadog and developed inbound marketing strategies for several clients across real estate, technology, and education at HubSpot-partner agency Ironpaper.
Ceros is a cloud-based platform that aims to unlock your organization's creativity, encompassing a collaborative, real-time digital canvas, upon which designers create animated, interactive content without the need for developers. The published content works across desktop and mobile devices and can be integrated with e-commerce systems using the Ceros e-commerce SDK. Ceros' platform analytics mechanism works in real-time and reports engagement metrics.
In this episode we talk about what Ceros is and who it can benefit, how technology is changing marketing, being authentic to a marketing audience, social media as it pertains to people's desire to connect with each other, the 5 Key elements that makes something appealing on a human level, the effect animations have on your brain, the difficulty of getting people to engage with your content, and a whole lot more!
Connect w/ Alex Kelly:
Website: https://www.ceros.com/
LinkedIn: https://www.linkedin.com/in/alexjohnkelly/
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/EricMElliott
Tiktok: https://www.tiktok.com/@ericmelliott
Podcast: https://open.spotify.com/show/57h1TKWmvENS9QhBPDkXdl?si=d562cf19a14b43fe
Email: Eric@EricElliott.com
Text: 843-279-5843
Brought to you by VIP Marketing.
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
Visit www.vipmarketing.com to learn more.
Call: 843-760-0707
The AdCast Podcast 74 - Making Food Famous with Olaf van Gerwen of Chuck Studios
Olaf van Gerwen is the co-founder and Global Creative Director of Chuck Studios, the world’s first and only global food advertising specialist headquartered in Amsterdam, with branches in Los Angeles, Moscow and London. Before starting Chuck Studios, he filmed and directed over 600 commercials in 30+ countries for which he won multiple Lions, Epica’s and Effies.
Chuck Studios is where food goes to get famous. High speed shooting, computer controlled robotics and complex special effects are put to work to deliver mouth watering images. Over the years Chuck Studios has added strategy to its offering. It currently helps food brands around the world develop their Culinary Identity: a strategy that turns food into distinctive brand assets by dictating how it behaves, how it interacts with its surroundings and by designing the universe it lives in.
In this episode we discuss how Olaf actually landed into the food advertising industry, the lack of individuality between competing brands, how to develop a culinary identity, the brilliance of Cheetos advertising, what the crew eats when filming a food commercial, the influence food ads have on shaping behavior, and much more!
Connect w/ Olaf van Gerwen:
Website: https://chuckstudios.com/
Olaf's LinkedIn: https://www.linkedin.com/in/olafvangerwen/
Olaf's Instagram: https://www.instagram.com/olafvangerwen_fooddirector/
Chuck Studios' LinkedIn: https://www.linkedin.com/company/chuckstudios/
Chuck Studios' Instagram: https://www.instagram.com/chuckstudios/
Chuck Studios' Facebook: https://www.facebook.com/chuckstudios/
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliotts...
LinkedIn: https://www.linkedin.com/in/iamericel...
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/ericmelliott
Brought to you by VIP Marketing & Craft Creative, LLC
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
Visit https://vipmarketing.com/ to learn more.
Call: 843-760-0707
Message: https://www.facebook.com/VIPMarketing...
Craft Creative is Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos
https://wecraftcreative.com/
The AdCast Podcast - Best of 2022 Special
2022 Recap of The Adcast Podcast, hosted Eric Elliott; the Podcast for Marketers, Advertisers, and Entrepreneurs!
LISTEN / SUBSCRIBE TO THE PODCAST
Apple Podcasts: https://tiny.one/AdCastApple
Spotify: https://tiny.one/AdCastSpotify
Amazon Music: https://tiny.one/AdCastAmazon
EPISODE LINKS
EP 60: Nick Bailey - https://youtu.be/ToHmdjwfCRU
EP 61: David Bates - https://youtu.be/1RE8LYlnjSQ
EP 62: Kezia Israel - https://youtu.be/VX2rYoLZ7aY&t
EP 63: Kyle Jepson - https://youtu.be/_T__7xQcLxA&t
EP 64: Gina Michnowicz - https://youtu.be/1CkHG8WW2DQ
EP 65: Jim DeRogatis - https://youtu.be/SaSXE3wW34w&t
EP 67: Simon Leslie - https://youtu.be/hX2kdz2eQ1M&t
EP 68: Jonathan Yaffe - https://youtu.be/uTvG83I8Tyk
EP 70: Erik Huberman - https://youtu.be/_IH4lQI39Y0&t
EP 73: Candice Patrick - https://youtu.be/cD9Q84tuVIU&t
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliotts...
LinkedIn: https://www.linkedin.com/in/iamericel...
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/ericmelliott
The AdCast Podcast 73 - Discussing Business Law With Attorney Candice Patrick of Shantell Law, PLLC
Candice Shantell Patrick is a passionate, and highly decorated attorney and entrepreneur specializing in business and personal law. Candice founded her law firm, Shantell Law, PLLC, where she offers legal services for business, personal injury, and sports and entertainment related incidents. Candice gives each client her all--even if it means late nights and early mornings! Attorney Patrick received her Doctor of Jurisprudence Degree from Northern Illinois University College of Law where she graduated magna cum laude. She went on to be accepted into both the Texas Bar and Federal Court. Since being admitted to the Bar, Candice has served the community with legal representation in business, criminal, family and civil law. She has been featured in the Voyage Dallas as a Rising Star and contributed to the success and victory of many families.
Candice also runs SophisticatedBusinessOwners® where she uses her legal knowledge to offer masterclasses on the legal aspects of business ownership, and she has gained popularity on social media by showing her comedic personality as well as reaction videos from a lawyer's perspective.
In this Episode we discuss multiple facets of business law, including social media, reaction videos, copyright, trademark, intellectual property, breaching contract, and even the metaverse! If you have a business, or even just a social media page, you will not want to miss this one!
Connect w/ Candice:
Website: https://www.shantelllaw.com/
Tiktok: https://www.tiktok.com/@businesslawyer22
LinkedIn: https://www.linkedin.com/in/candicepatrick/
Facebook: https://www.facebook.com/candice.patrick1
Instagram: https://www.instagram.com/sophisticatedbusinessowners/
Education: https://sophisticatedbusinessowners.thinkific.com/collections/
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliotts...
LinkedIn: https://www.linkedin.com/in/iamericel...
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/ericmelliott
Brought to you by VIP Marketing & Craft Creative, LLC
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope.Visit https://vipmarketing.com/ to learn more.
Call: 843-760-0707
Message: https://www.facebook.com/VIPMarketing...
Craft Creative is Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos
https://wecraftcreative.com/
The AdCast Podcast 72 - Unlock Your Brand's Potential with Roger Dudler of Frontify
Founder and CEO of Frontify, Roger Dudler has proudly led his organization to the forefront of brand management, with a powerful and holistic cloud-based experience. Since Frontify’s beginnings in 2013, he’s been the driving force behind Frontify’s mission and vision, empowering 2,500+ brands around the world to create, thrive, and evolve.
In prior experience, Roger worked as a software engineer and product designer for over 10 years. In 2012, he was inspired to create a platform that could simplify interdisciplinary collaboration in branding products, kickstarting a digital guidelines project that would ultimately become the brand management software platform, Frontify. In addition to spearheading the company, Roger has worked on several software products ranging from governmental to weather forecast applications. He’s a proud father and enjoys spending time with his family in the city of St. Gallen.
In this episode we talk about brand management platforms–what they are, and who can benefit from them, what makes actually makes a brand successful, the value of brand authenticity, what Frontify is and who could benefit from it, Frontify success stories, the future of branding, and much more!
Connect w/ Roger Dudler:
Website: https://www.frontify.com/
Roger's LinkedIn: https://www.linkedin.com/in/rogerdudler/
Frontify's LinkedIn: https://www.linkedin.com/company/frontify/
Instagram: https://www.instagram.com/frontify/
Twitter: https://twitter.com/frontify
Youtube: https://www.youtube.com/user/FrontifyApp
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/ericmelliott
Brought to you by VIP Marketing & Craft Creative, LLC
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
Visit www.vipmarketing.com to learn more.
Call: 843-760-0707
Message: https://www.facebook.com/VIPMarketingUSA
Craft Creative is Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com
The AdCast Podcast 71 - "See Beyond Someone's Resume" with David Bates of Bokeh
David Bates is the founder, CEO, and Creative Director at Bokeh, a global integrated creative agency built to craft brand stories that drive connections and bridge the gap between traditional and digital media. David started Bokeh as a side-hustle when he was 22 years old and working for Google as a video producer, not too long after Bokeh’s inception, David left google to pursue Bokeh full-time. What started as a few guys making wedding videos has turned into a widely successful, nationally recognized creative agency. Aimed at developing compelling content for every storytelling platform, Bokeh specializes in providing cinematic marketing, branding strategy, and creative design to both startups and commercial enterprises. Bokeh has provided their services to some of the most exceptional teams and industry giants in the world; working with companies like Apple, Google, Spotify, Airbnb, Instagram, Facebook, Coinbase, and Bumble- just to name a few.
In this episode of The AdCast Podcast, David and I discuss the true spirit of Diversity and Inclusion, how to make universally good creative, seeing beyond someone's resume/experience and looking towards their potential, the marketing benefits of having connections across the world, color vs culture, approaching clients in a non-threatening way, and much more!
Connect w/ David Bates:
Website: https://bokeh.agency/
David's LinkedIn: https://www.linkedin.com/in/dbates0623/
David's Instagram: https://www.instagram.com/dbates0623/
Bokeh's LinkedIn: https://www.linkedin.com/company/boke...
Bokeh's Instagram: https://www.instagram.com/bokeh.agency/
Bokeh's Twitter: https://twitter.com/bokehinc
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/ericmelliott
Brought to you by VIP Marketing & Craft Creative, LLC
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
Visit www.vipmarketing.com to learn more.
Call: 843-760-0707
Message: https://www.facebook.com/VIPMarketingUSA
Craft Creative is Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com
The Adcast Podcast 70 - Get a Grip on Entrepreneurship, With Erik Huberman of Hawke Media
CEO & Founder Erik Huberman launched Hawke Media in 2014. Now valued at over $100 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a handful of company acquisitions—Hawke Ventures, which raised $25M in its second fund, and most recently HawkeZ, an agency offering brands the tools needed to tap into GenZ. As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine’s 30Under30, CSQ’s 40Under40, and Inc. Magazine’s Top 25 Marketing Influencers
In this Episode we discuss the reality of being an entrepreneur and owning a business, common mistakes entrepreneurs make early in their career's, a unique perspective on the mental health of business owners, what to look for in a good marketing agency, the lack of good practices giant brands are able to get away with, the trajectory of social media advertising, and much more!
Connect w/ Erik Huberman:
Website: https://hawkemedia.com/
LinkedIn: https://www.linkedin.com/in/erikhuberman/
Instagram: https://www.instagram.com/erikhuberman/
Twitter: https://twitter.com/ErikHuberman
Linktree: https://linktr.ee/erikhuberman
Read "The Hawke Method:" thehawkemethod.com
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/EricMElliott
Brought to you by VIP Marketing & Craft Creative, LLC
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
Visit www.vipmarketing.com to learn more.
Call: 843-760-0707
Message: https://www.facebook.com/VIPMarketingUSA
Craft Creative is Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com
The AdCast Podcast 47 - The Attorney's Attorney w/ Ethics Lawyer Barbara Seymour
Have you ever wondered where lawyers go for legal help? Look no further than South Carolina's own Barbara Seymour. As part of the firm Clawson & Staubes, Barbara assists lawyers and law firms in ensuring ethical compliance, while also handling cases involving lawyer and judicial disciplinary enforcement, Bar admission, and reinstatement. She sits down with our host, Eric Elliott, to discuss the world of Attorney Advertising. What is effective? What does ethics exactly mean in the world of Attorney Advertising? How can law firms properly reach their target market while remaining ethical?
Need Barbara's expertise? Reach her by email at barbara@cslaw.com, and she always makes sure to provide anyone and everyone with her phone line 803-904-1458. Also, make sure to stop by her attorney profile to find out any other information you need before reaching out.
ABOUT VIP MARKETING
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
MARKETING STRATEGY + PLANNING
Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts
DIGITAL MARKETING
SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll
SOCIAL PUBLISHING & LISTENING
Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns
MEDIA
Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing
Visit www.vipmarketing.com to learn more
Call: 843-760-0707
VIP ON FACEBOOK
Message: https://www.facebook.com/VIPMarketingUSA/
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com
The AdCast Podcast 69 - Effectively Lean Into Controversy, with Adam Katz of Sightly
With the ongoing conversation around gun control, the Supreme Court’s decision on Roe v. Wade, the war in Ukraine and even the recently concluded Johnny Depp/Amber Heard civil trial, brands are under more pressure now than ever to respond to current events quickly and have the “right” opinion. Today, it’s difficult for many brands to keep up, and hasty responses often leave their authenticity hanging in the balance.
Adam Katz, is the Chief Revenue Officer of Sightly®, which uses data science and predictive algorithms to help brands anticipate the unexpected, and lean into hot-button issues effectively.
In this Episode, we discuss how and when brands should lean into tentpole moments, how Sightly’s Brand Mentality™ platform uses state of the art AI and NLP algorithms to ensure brands avoid threats and seize market opportunities, the power of Real-Time Marketing, the practicality of AI in today's overwhelming information barrage, and much more.
Connect w/ Adam Katz:
Website: https://www.sightly.com/
Adam's LinkedIn: https://www.linkedin.com/in/adam-katz-5ab3949/
Sightly's LinkedIn: https://www.linkedin.com/company/sightly/
Sightly's Instagram: https://www.instagram.com/sightlyhq/
Sightly's Twitter: https://twitter.com/SightlyHQ/
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/ericmelliott
The AdCast Podcast 68 - The Power of Experiential Marketing with Jonathan Yaffe of AnyRoad
Jonathan Yaffe is the Co-Founder & CEO of AnyRoad, the leading Experience Relationship Management (ERM) platform enabling global brands to properly measure, scale, and implement their experiential marketing campaigns. AnyRoad helps companies create brand loyalty, change consumer behavior, and better understand their brand associations by providing them with data intelligence sourced from experience-based marketing. Companies like Anheuser-Busch, Honda, Michaels, and Tabasco all count on AnyRoad to measure the impact of their experiential marketing. AnyRoad’s software integrates into CRM, loyalty, ERP, and POS systems to complete the loop, building the model of exactly how these experiences build loyalty, increase brand perception, and increase revenue.
In this episode we discuss the power of real-life engagement, experiential marketing at Red Bull, the importance of having customer data and what to do with it, ERM platforms, the common marketing mistake inexperienced brands make, how all of the biggest brands are preparing for the new economy, and the future of retail.
Connect w/ Jonathan Yaffe
Website: https://www.anyroad.com/
Email: Jonathan@anyroad.com
Jonathan's LinkedIn: https://www.linkedin.com/in/yaffe/
AnyRoad's LinkedIn: https://www.linkedin.com/company/anyr...
Jonathan's Twitter: https://twitter.com/whereisyaffe
AnyRoad's Twitter: https://twitter.com/anyroad/
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/ericmelliott
The AdCast Podcast 67 - "Starve The Noise" with Simon Leslie of Ink
Simon Leslie is the founder and CEO of Ink, a global travel media publishing and technology company that publishes 33 inflight magazines for 24 airlines worldwide. With partners like: Virgin Atlantic, United, Spirit, and Norwegian; Simon became a world record holder for the amount of inflight magazines he’s launched and published, with over 250 Million copies of magazines to date. Simon’s business plummeted from projections of earning $150 million to nothing, almost overnight due to the pandemic. How he has been able to work his company back to the top is a harrowing story of grit, creativity, strategy, and resilience, which he's detailed in his latest book "Equanimity: The Diary of a CEO in Crisis"
In this episode, we discuss the importance of risk taking, what it was like to go from $150 Million in revenue to nothing, not panicking in emergency, the problem with Glassdoor, the necessity of leaders, what hitting rock-bottom can teach you, the autopilot mindset people are stuck in, and much more.
Connect w/ Simon Leslie:
Simon's Latest Book: https://www.amazon.com/Equanimity-Dia...
Simon's website: https://www.luckyleslie.com/
Simon's LinkedIn: https://www.linkedin.com/in/simon-les...
Simon's Instagram: https://www.instagram.com/simon_lesli...
Ink's Website: https://ink-global.com/
Ink's LinkedIn: https://www.linkedin.com/company/inkg...
Ink's Instagram: https://www.instagram.com/inkglobal/
Ink's Twitter: https://twitter.com/inkglobal
Ink's Facebook: https://www.facebook.com/inktravelmedia/
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/ericmelliott
The AdCast Podcast 66 - Get Empowered Through Your Data with Frost Li of Social Chat
Frost Li is San Francisco-based entrepreneur, software engineer, and computer scientist. She was formerly Head of Growth at Wish, and has provided consultation to unlock and scale growth opportunities with ML and data-driven strategies for companies like Teespring, Lyft, Pinterest,& Rappi, as well as software engineering at Twitter, Apple, & Google.
Frost is the Founder and CEO of Social Chat, a software that enables brands to host live shopping events directly on their website. Live shopping empowers retailers by increasing overall engagement, average order value, and conversion rate. SocialChat provides the social commerce solution to e-commerce stores giving brands the ability to run live video shopping, simulating the in-person shopping experience for customers. The brands in turn get all the interactions to further optimize the experiences for the users both on the site and through CRM channels for best branding and performance ROI
In This Episode we discuss how machine learning can help personalize the online-shopping experience, how brands can optimize their content, what Social Chat is & how it can benefit a brand, how machines are different than humans, the lack of clarity on social media ROI, the future of machine learning/AI, the power of data, and micro vs macro influencers.
Connect w/ Frost Li:
Website: https://socialchat.ai/
LinkedIn: https://www.linkedin.com/in/frost-li-...
Twitter: https://twitter.com/frost
Instagram: https://www.instagram.com/frostli/
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/ericmelliott
The AdCast Podcast 65 - Unmasking R. Kelly with Jim DeRogatis
Jim DeRogatis is the man who first received the infamous R. Kelly sex tape, breaking the story to the public. He was a music critic at the Chicago Sun-Times in 2000 when he received an anonymous fax tipping him off: Kelly, the tipster wrote, “had a problem with young girls.” DeRogatis investigated that tip and found that multiple lawsuits had been filed against Kelly accusing him of sexually abusing girls as young as 14. He published a story that reported his findings in late 2000 — and then he continued to publish follow-ups in the face of widespread public indifference, as Kelly’s career continued to flourish. DeRogatis soon became the person that people who knew things about Kelly sent tips to. Two videotapes that appeared to show Kelly having sex with young girls were sent to DeRogatis’s home in 2001 and 2002, and the second one became the centerpiece of Kelly’s 2008 child pornography trial.
Jim DeRogatis is an associate professor of instruction with the Department of English and Creative Writing at Columbia College Chicago, and together with Greg Kot, he co-hosts Sound Opinions, the world’s only rock ’n’ roll talk show, an independent production heard on some 150 public radio stations nationally via PRX, as well as on podcast at soundopinions.org. He spent 15 years as the pop music critic at The Chicago Sun-Times, and continues to cover news and culture as a freelance writer, including via contributions to The New Yorker
He has now compiled the results of all his work — nearly 20 years of investigative journalism — into a book, titled: “Soulless: The Case against R. Kelly”, and it’s a damning indictment of not just Kelly but also the system that allowed him to survive and flourish for so long
In this episode, we discuss the timeline of R. Kelly’s sexual misconduct, how Jim became involved with the investigation, the backlash Jim received for investigating R. Kelly, the failure and corruption of the United States Court System, the immorality of music labels, the symbolism in R. Kelly’s music, the racial divide in Chicago, and the many other alleged child-predator celebrities who’ve managed to slip through the cracks
Read "Soulless: The Case Against R. Kelly"
https://www.amazon.com/Soulless-Case-...
Connect w/ Jim DeRogatis:
Website: http://jimdero.com/
Radio Show: http://soundopinions.org/
Twitter: https://twitter.com/jimderogatis
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/ericmelliott
The AdCast Podcast 64 - Get Out of Your Own Way with Gina Michnowicz of The Craftsman Agency
Gina Michnowicz is CEO and Executive Creative Director of The Craftsman Agency, where she focuses on creating magical moments through custom experiential marketing and immersive storytelling for B2B and B2C brands. With past clients including Cisco, Disney, Paramount, and Microsoft, Gina has led projects from concept to delivery of immersive digital experiences, experiential installations, websites, and bespoke advertising campaigns. Gina’s work spans from marketing and sales within brands, to agencies, to management consulting. Her time in management consulting has strengthened her ability to think both strategically and creatively, leading teams to push the envelope with work that surprises and intrigues prospective clients.
In this episode we discuss humanization of brands, how AI will affect creative agencies, clients getting stuck in their old ways, the value of working with young people, the importance of platform-specific content, the unique opportunity Tiktok offers, being creative while working remote, and how advertisements influence culture.
Connect w/ Gina Michnowicz
Website: https://www.thecraftsmanagency.com/
Gina's LinkedIn: https://www.linkedin.com/in/gina-gian...
Gina's Twitter: https://mobile.twitter.com/ginamichno...
Gina's Instagram: https://www.instagram.com/ginamichno/
The Craftsman Agency's LinkedIn: https://www.linkedin.com/company/the-...
The Craftsman Agency's Twitter: https://twitter.com/agencycraftsman
The Craftsman Agency's Instagram: https://www.instagram.com/thecraftsmanagency/
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/ericmelliott
The AdCast Podcast 63 - Revolutionize Your Online Marketing with Kyle Jepson of Hubspot
Kyle Jepson is the Sr. Inbound Professor at HubSpot. He teaches free online courses at HubSpot Academy, the worldwide leader in inbound marketing and sales education. He has created certification courses on inbound sales, sales enablement, sales management, and HubSpot’s sales software. He also makes tutorials and new feature update videos for Hubspot on his LinkedIn, which has impressively garnered over 3 million combined views! He is on the leading front of transforming the way businesses sell, and in this episode he came down to delve DEEP into the mind-blowing potential of Hubspot.
In this episode we discuss the common pitfalls of CRM platforms, what sets the Hubspot apart, why Hubspot Academy is free, the value of Hubspot certifications, who Hubspot is and is not for, the way the internet has changed sales, Hubspot success stories, and a brilliant approach to building a social media audience as a business.
Connect w/ Kyle Jepson:
Kyle's LinkedIn: https://www.linkedin.com/in/kyleanthonyjepson/
Kyle's Twitter: https://twitter.com/kyle_jepson
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/ericmelliott
The AdCast Podcast 62 - Cutting The Fluff with Kezia Israel of Kizkopop
Kezia Israel is the Owner and Verbal Identity Strategist at Kizkopop™, a Newark, NJ-based company that simplifies jargon-filled messages for FinTech brands to achieve clear communication without confusion. Growing up in her home country of Jamaica, Kezia always had a natural affinity for the visual arts by expressing herself through the medium of drawing and graphic design. After graduating with a B.S. in Graphic Design and an MBA in Marketing & Business Management from Montclair University, she adapted the processes she used for visual art into writing verbal identity for brands. By expressing her art through language, she harnesses the power of words with the goal of impacting one million brands.
In this Episode, we discuss: the future of Fintech, how to make money as a creative, marketing vs branding, companies following trends, and the value of positioning.
Connect w/ Kezia Israel
Instagram: https://www.instagram.com/kizkopop_/
LinkedIn: https://www.linkedin.com/in/keziaisrael/
Facebook: https://www.facebook.com/kizkopop
Twitter: https://mobile.twitter.com/kizkopop
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/ericmelliott
The AdCast Podcast 61 - Dissolving Illusions with David Bates of Bokeh
David Bates is the founder, CEO, and Creative Director at Bokeh, a global integrated creative agency built to craft brand stories that drive connections and bridge the gap between traditional and digital media. David started Bokeh as a side-hustle when he was 22 years old and working for Google as a video producer, not too long after Bokeh’s inception, David left google to pursue Bokeh full-time. What started as a few guys making wedding videos has turned into a widely successful, nationally recognized creative agency. Aimed at developing compelling content for every storytelling platform, Bokeh specializes in providing cinematic marketing, branding strategy, and creative design to both startups and commercial enterprises. Bokeh has provided their services to some of the most exceptional teams and industry giants in the world; working with companies like Apple, Google, Spotify, Airbnb, Instagram, Facebook, Coinbase, and Bumble- just to name a few.
In this episode of The AdCast Podcast, David and I discuss our experiences with learning about marketing in the most unexpected places, the similarities most people who run agencies share, David’s experience at Google, the story of Bokeh’s origin, working remote, and approaching creative projects.
Connect w/ David Bates:
Website: https://bokeh.agency/
David's LinkedIn: https://www.linkedin.com/in/dbates0623/
David's Instagram: https://www.instagram.com/dbates0623/
Bokeh's LinkedIn: https://www.linkedin.com/company/boke...
Bokeh's Instagram: https://www.instagram.com/bokeh.agency/
Bokeh's Twitter: https://twitter.com/bokehinc
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/ericmelliott
The Adcast Podcast 60 - "Creativity Demands Courage" w/ Nick Bailey of futurefactor
Based in the Netherlands, Nick Bailey is a highly decorated creative strategist and digital marketing expert. Named by Adweek in 2011 as one of the world's top 10 creative minds in digital, Nick has held strategic and creative leadership positions at AKQA, Isobar, and DigitasLBi, and picked up over 100 international awards along the way. In 2018, Nick became the creative partner & CEO of “futurefactor” a global communications consultancy that helps creative innovators and ambitious brands identify, articulate, and amplify a leadership position. Through communications strategy, content, and PR; the 20-strong business has achieved a twelve-year long legacy of helping creative companies, tech innovators, and ambitious brands like Airbnb, General Mills, and Uber be the best version of themselves, and be future-proofed for the coming era.
IN THIS EPISODE
The future of creativity and access to essential creative tools, the social climate of comedy, the risks and requirements of creativity, things creative people should avoid, companies and how they affect diversity and overall cultural impact, social media and mass communication.
ABOUT VIP MARKETING
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
MARKETING STRATEGY + PLANNING
Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts
DIGITAL MARKETING
SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll
SOCIAL PUBLISHING & LISTENING
Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns
MEDIA
Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing
Visit www.VIPMarketing.com to learn more.
Call: 843-760-0707
VIP ON FACEBOOK
Message: https://www.facebook.com/VIPMarketingUSA
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com
The AdCast Podcast 59 - Tap The Table with Ryan Baggott
Ryan Baggott is a Digital Marketing expert with over a decade of digital marketing, social media, and content creation experience. Based in the Hilton Head Island/Savannah area, there is no other consultant who has generated more sales, leads, engagements, or video views in the social media industry. In 2020, Ryan released his revolutionary app called ‘Tap The Table’, an AI & Automation Software, designed to automate your digital marketing, as well as provide detailed & accurate breakdowns of your ROI analytics. If you’re interested in online marketing for your business, you will not want to miss this one.
IN THIS EPISODE
The truth about Facebook & privacy, the potential of automation for business, navigating funnel marketing, old school vs new school avenues of marketing, the trajectory of human social behavior.
ABOUT VIP MARKETING
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
MARKETING STRATEGY + PLANNING
Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts
DIGITAL MARKETING
SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll
SOCIAL PUBLISHING & LISTENING
Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns
MEDIA
Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing
Visit www.VIPMarketing.com to learn more.
Call: 843-760-0707
VIP ON FACEBOOK
Message: https://www.facebook.com/VIPMarketingUSA
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com
The AdCast Podcast 58 - "Go Luck Yourself" with Andy Nairn
Andy Nairn is one of the world's most respected brand strategists, and the co-founder of one of the UK's most successful creative agencies: Lucky Generals. Named after Napoleon's famous quote "I would rather have a general who was lucky than one who was good", the agency has more than lived up to its name, securing work with Amazon, Virgin Atlantic, Yorkshire Tea and many more. Lucky Generals has been shortlisted for Campaign magazine’s Agency of the Year for the last five years in a row, and Andy has been recognized as one of the top five creative people in world advertising by Business Insider. While he certainly believes in hard work, he argues that one resource that’s missing from many agencies, and marketers alike is, you guessed it; luck! In his book “Go Luck Yourself” he demystifies luck, and offers 40 ways to stack the odds in your brands favor.
IN THIS EPISODE
The future of marketing agencies, discovering different avenues of creativity, authenticity in branding, and the inspiration behind his book “Go Luck Yourself”.
ABOUT VIP MARKETING
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
MARKETING STRATEGY + PLANNING
Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts
DIGITAL MARKETING
SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll
SOCIAL PUBLISHING & LISTENING
Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns
MEDIA
Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing
Visit www.veryimportantplacement.com to learn more.
Call: 843-760-0707
VIP ON FACEBOOK
Message: https://www.facebook.com/VeryImportantPlacement/
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com
The AdCast Podcast - Best of 2021 Special
IN THIS EPISODE
In 2021 The AdCast Podcast had some milestone episodes and insightful interviews with some hard hitting guests, and in this special episode we wanted to give you our best moments of the year! Enjoy.
ABOUT VIP MARKETING
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
MARKETING STRATEGY + PLANNING
Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts
DIGITAL MARKETING
SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll
SOCIAL PUBLISHING & LISTENING
Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns
MEDIA
Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing
Visit www.veryimportantplacement.com to learn more.
Call: 843-760-0707
VIP ON FACEBOOK
Message: https://www.facebook.com/VeryImportantPlacement/
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com
The AdCast Podcast 57 - With Blair Enns "The Professor of Pricing."
Blair Enns is the founder and CEO of Win Without Pitching, the sales training and coaching program for creative professionals. Since founding Win Without Pitching in 2001 (as a consulting practice, initially), Blair has advised hundreds of design firms, advertising agencies and other creative practices on six continents on how to deprogram themselves from the standard approach to winning new business.
IN THIS EPISODE
We discuss how to price creative work on value and not hours. This is a great discussion and you'll learn a lot!
ABOUT VIP MARKETING
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
MARKETING STRATEGY + PLANNING
Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts
DIGITAL MARKETING
SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll
SOCIAL PUBLISHING & LISTENING
Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns
MEDIA
Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing
Visit www.veryimportantplacement.com to learn more.
Call: 843-760-0707
VIP ON FACEBOOK
Message: https://www.facebook.com/VeryImportantPlacement/
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com
The AdCast Podcast 56 - "The Power of Pinterest" with Lindsay Shearer
On todays episode we are going to spend some time with Pinterest.
Our Guest, Lindsay Shearer is a "Serial Entrepreneur" & traffic generation specialist who has helped businesses scale from 6 to 9 figures in sales per month using only Pinterest
Some of the topics discussed are: When is Pinterest the best avenue for your social presence? What kind of businesses could benefit from posting on Pinterest? What tools are on the back-end?
Theres a lot of great information here for anyone wanting to know more about Pinterest.
This is the AdCast.
ABOUT VIP MARKETING
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
MARKETING STRATEGY + PLANNING
Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts
DIGITAL MARKETING
SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll
SOCIAL PUBLISHING & LISTENING
Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns
MEDIA
Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing
Visit www.veryimportantplacement.com to learn more.
Call: 843-760-0707
VIP ON FACEBOOK
Message: https://www.facebook.com/VeryImportantPlacement/
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com
The AdCast Podcast 55 - A Game Changing Decision with Marlon Kimpson
It's a great day for NCAA players, but it's an even better day to be a listener of The AdCast Podcast. Because we welcome our first return guest, SC State Senator Marlon Kimpson. He is back to speak with us about the new ruling that allows NCAA players to earn money off of their name and likeness for the first time ever. It's a historic decision that will lead to big changes in all of college sports across the board.
Some of the changes discussed include:
Economic inequality among students. How will recruitment be affected? Providing financial eduction for students. The effects of the Ed O'Bannon case. AND MORE!!!!Connect w/ Senator Marlon Kimpson
Website: http://marlonkimpson.com/
LinkedIn: https://www.linkedin.com/in/marlonkimpson/
Twitter: https://twitter.com/KimpsonForSC
Instagram: https://www.instagram.com/marlonkimpsonforsc/
Connect w/ Eric Elliott
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://www.twitter/ericmelliott
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
MARKETING STRATEGY + PLANNING
Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts
DIGITAL MARKETING
SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll
SOCIAL PUBLISHING & LISTENING
Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns
MEDIA
Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing
Visit www.VIPMarketing.com to learn more.
Call: 843-760-0707
VIP ON FACEBOOK
Message: https://www.facebook.com/VIPMarketingUSA
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com
The AdCast Podcast 54 - Creating Musical Signatures with Cary Reich
It's one thing to say what you do, but it's another thing to sing it. We invited "The Jingle Dude" Cary Reich to the AdCast Podcast to talk about the effect that a musical signature can have on your business. We go over the effectiveness of jingles, and the creative impression they leave on their respective markets. Stay tuned a for a conversation that's both super fun and super informative. This is the AdCast.
Connect w/ Carey Reich
Website: https://soundbrandingideas.com/
LinkedIn: https://www.linkedin.com/in/cary-reich-the-jingle-writer/
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/ericmelliott
ABOUT VIP MARKETING
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
MARKETING STRATEGY + PLANNING
Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts
DIGITAL MARKETING
SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll
SOCIAL PUBLISHING & LISTENING
Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns
MEDIA
Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing
Visit www.veryimportantplacement.com to learn more.
Call: 843-760-0707
VIP ON FACEBOOK
Message: https://www.facebook.com/VeryImportantPlacement/
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com
The AdCast Podcast 53 - Content is King with Verblio's Steve Pockross
The need for content in today's world is at an all time high. Many businesses understand the importance of providing relevant, relatable content to their audience. But what do you do when your business needs outweigh your ability to produce high quality content? The answer is simple, hire a professional. That's the philosophy behind Verblio, The blog and content writing service that over 1500 businesses rely on month after month. In this episode of The AdCast Podcast we speak with Mr. Steve Pockross, CEO of Verblio and go into depth into what it takes to make compelling content for businesses across the world. Check it out!
Connect w/ Steve Pockross
Website: https://www.verblio.com/
LinkedIn: https://www.linkedin.com/in/spockross/
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/ericmelliott
ABOUT VIP MARKETING
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
MARKETING STRATEGY + PLANNING
Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts
DIGITAL MARKETING
SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll
SOCIAL PUBLISHING & LISTENING
Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns
MEDIA
Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing
Visit www.vipmarketing.com to learn more.
Call: 843-760-0707
VIP ON FACEBOOK
Message: https://www.facebook.com/VIPMarketingUSA/
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com
The AdCast Podcast 52 - The Futur is Here with Chris Do
If you've never listened to an episode of The AdCast then this is the one to start. We talk with the one and only Chris Do. Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.
Chris is a leading voice for Creative and Marketing Professionals around the world and brings his perspective to the AdCast while we also learn a little bit more of what makes Chris Do who he is.
Connect w/ Chris Do:
Website: https://thefutur.com/
Social: https://znap.link/thechrisdo
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/ericmelliott
ABOUT VIP MARKETING
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
MARKETING STRATEGY + PLANNING
Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts
DIGITAL MARKETING
SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll
SOCIAL PUBLISHING & LISTENING
Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns
MEDIA
Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing
Visit www.vipmarketing.com to learn more.
Call: 843-760-0707
VIP ON FACEBOOK
Message: https://www.facebook.com/VIPMarketingUSA
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com
The AdCast Podcast 4 - Law Firm Marketing with Ken Harrell (Part 2)
Welcome to the episode 4 of the AD Cast : The Podcast for Marketers and Advertisers. Host Eric Elliott speaks with Attorney Ken Harrell from the Joye Law Firm, a Personal Injury Law Firm based out of South Carolina.
They speak about:
Personal Injury Lawyer Advertising Doing what is right by the Profession How much law firm marketing has changed in the last 5 years The challenges and opportunities with advertising The perception of personal injury lawyers Why advertise your firm?Connect w/ Ken Harrell:
Website: https://www.joyelawfirm.com/our-attorneys/ken-harrell/
Instagram: https://www.instagram.com/kenny_harrelljlf/
LinkedIn: https://www.linkedin.com/in/kenny-harrell-6b760616/
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/ericmelliott
Brought to you by VIP Marketing and Advertising.
About VIP Marketing and Advertising
VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement.
Call: 843-760-0707
Visit www.VIPMarketing.com to learn more.
VIP on Facebook Message: https://www.facebook.com/VIPMarketingUSA
Produced by Craft Creative.
Craft Creative is Charleston's premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .
The AdCast Podcast 51 - Your Business is His Business w/ Barrett Brewer
The AdCast Podcast Episode 51, with Eric Elliott and Barrett Brewer
Connect w/ Barrett Brewer:
LinkedIn: https://www.linkedin.com/in/barrett-brewer-1aa0167/
Twitter: https://twitter.com/barrettbrewer
Facebook: https://www.facebook.com/Barrett.Brewer.BizLaw
Instagram: https://www.instagram.com/brewerlawfirmsc/
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliotts...
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/EricMElliott
Podcast: https://open.spotify.com/show/57h1TKWmvENS9QhBPDkXdl
ABOUT VIP MARKETING
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
MARKETING STRATEGY + PLANNING
Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts
DIGITAL MARKETING
SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll
SOCIAL PUBLISHING & LISTENING
Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns
MEDIA
Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing
Visit www.vipmarketing.com to learn more.
Call: 843-760-0707
VIP ON FACEBOOK
Message: https://www.facebook.com/VIPMarketingUSA
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com
The AdCast Podcast 50 - The Millionaire Maker w/ PILMMA President, Ken Hardison
You don't just stumble into a moniker like "The Millionaire Maker" by accident. Serving for over 35 years as a trusted personal injury attorney, Ken Hardison developed the law firm management and marketing strategies that would ultimately lead to him founding PILMMA, the Personal Injury Lawyers Marketing and Management Association. Through PILMMA, Ken has helped law firms double and even quadruple the revenue and size of their practices.
Ken sits down with our host, Eric Elliott, to give us some insights into some of the key factors that lead to management and marketing success. How important is hiring the right employee team? What do I have to do to grow my business? How do we keep both our clients and employees happy? What does my law firm need to spend in advertising? Can Ken make us a millionaire? PILMMA founder, Ken Hardison, gives us a look inside his visionary mind to help law firms and business owners grow in the best way possible.
Connect w/ Ken Hardison:
Website: https://www.pilmma.org/
LinkedIn: https://www.linkedin.com/in/kenhardison/
PILMMA LinkedIn: https://www.linkedin.com/company/pilmma/
PILMMA Instagram: https://www.instagram.com/pilmma/
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/ericmelliott
ABOUT VIP MARKETING
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
Visit www.vipmarketing.com to learn more.
Call: 843-760-0707
VIP ON FACEBOOK
Message: https://www.facebook.com/VIPMarketingUSA
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com
The AdCast Podcast 49 - Growing Your People w/ Culture Consultant Arnie Malham
How many times are you willing to do something wrong in order to figure out the right way? Today's guest on the AdCast, Arnie Malham, explains to host, Eric Elliott, and the rest of us that sometimes it can take years of doing the wrong thing to finally lead to the right. In fact, Arnie literally wrote the book on it. Speaking of books, make sure to check out Arnie's Better Book Club, where teams can read together and grow together while getting rewarded along the way.
How important is "Culture" within a workplace? What does it even mean to build culture among the people in your company? During the conversation, we'll learn what goes into this growth process. How do we grow our team, our company, or even ourselves? We'll learn all that and more on today's AdCast.
Connect w/ Arnie Malham:
LinkedIn: https://www.linkedin.com/in/arniemalham/
Twitter: https://twitter.com/amalham
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/ericmelliott
ABOUT VIP MARKETING
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
MARKETING STRATEGY + PLANNING
Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts
DIGITAL MARKETING
SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll
SOCIAL PUBLISHING & LISTENING
Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns
MEDIA
Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing
Visit www.vipmarketing.com to learn more.
Call: 843-760-0707
VIP ON FACEBOOK
Message: https://www.facebook.com/VIPMarketingUSA
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com
The AdCast Podcast 48 - The CEO Lawyer w/ Ali Awad
Today's AdCast guest is Ali Awad, known to many as "The CEO Lawyer." One would think that running an 8-figure Personal Injury Law Firm would be enough of an achievement, but this law firm is only one of Awad's numerous successful business ventures. Our host, Eric Elliott, sits down with Ali to discuss a multitude of topics, covering practicing law, running a business, and even spreading inspiration any way possible.
Dissatisfied with his current position, Ali made the choice to take his life and career into his own hands and go into business for himself. As a multilingual legal professional in today's world, Ali is able to share some valuable insights into building brands, cultivating a culture, and generally growing a business. Is it all about power moves, or is there a deeper lesson we can learn that can help those of us in a similar situation Ali found himself in years ago. Take a listen, and see what we can all learn from The CEO Lawyer.
ABOUT VIP MARKETING
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
MARKETING STRATEGY + PLANNING
Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts
DIGITAL MARKETING
SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll
SOCIAL PUBLISHING & LISTENING
Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns
MEDIA
Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing
Visit www.veryimportantplacement.com to learn more.
Call: 843-760-0707
VIP ON FACEBOOK
Message: https://www.facebook.com/VeryImportantPlacement/
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com
The AdCast BONUS Episode - Best Moments of 2020
What a crazy year 2020 has been. In a year that began with the tragic passing of Kobe Bryant and also saw growing protests in the streets amid the deadly outbreak of Covid-19, we experienced our share of tragedies. Even so, we also saw some good come out of all this, and as luck would have it, The AdCast continues to truck along. As we all continue to march ahead through a global pandemic and prepare to flip to our new chapter in 2021, we here at the AdCast would like to take a moment to celebrate some of the highlights from the past year.
Our Chief Inspiration Officer, Eric Elliott, had the pleasure of discussing a range of topics with a truly eclectic group of individuals. The AdCast enjoyed appearances from innovative marketers, visionary business owners, successful attorneys, a couple of ordained ministers, and even a presidential candidate. Let's reflect on some of the best highlights these fascinating people had to offer us throughout the year. Enjoy!
ABOUT VIP MARKETING
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
MARKETING STRATEGY + PLANNING
Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts
DIGITAL MARKETING
SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll
SOCIAL PUBLISHING & LISTENING
Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns
MEDIA
Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing
Visit www.veryimportantplacement.com to learn more.
Call: 843-760-0707
VIP ON FACEBOOK
Message: https://www.facebook.com/VeryImportantPlacement/
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com
The AdCast Podcast 46 - Continuing Legal Education w/ Attorney Tyler Bailey
In today's live version of the AdCast, Eric Elliott has a conversation with Founder and Owner of Bailey Law Firm, Tyler Bailey. Tyler takes us through his journey from athlete, to entrepreneur, to attorney and gives us a look into his philosophy and what drives him. His firm helps people throughout the state of South Carolina handle their Personal Injury, Workers Compensation, Civil Litigation, and Criminal Defense cases.
What goes into owning and running your own law firm? What sacrifices does this endeavor entail? Can all of these responsibilities and obligations lead to Compassion Fatigue? Tyler will offer his singular insights on all of these questions. If you're struggling with a drive or motivation in any capacity, take a few minutes and listen to Tyler Bailey.
ABOUT VIP MARKETING
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
MARKETING STRATEGY + PLANNING
Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts
DIGITAL MARKETING
SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll
SOCIAL PUBLISHING & LISTENING
Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns
MEDIA
Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing
Visit www.veryimportantplacement.com to learn more.
Call: 843-760-0707
VIP ON FACEBOOK
Message: https://www.facebook.com/VeryImportantPlacement/
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com
The AdCast Podcast 45 - Beyond the Brand w/ Digital Marketing Expert Paul Potratz
In today's AdCast, our host Eric Elliott delves into the mind of a true expert in the field of digital marketing and advertising, Paul Potratz. As owner of Potratz Partners Advertising, Paul brings his experiences and understand of the marketing industry to share with us. How have advertising agencies changed over the years? How is the industry evolving?
Paul began his own agency with $6,700 in savings and 3 employees, total, which has blossomed into a power house that generates tens of millions of dollars in sales for their clients. Paul Potratz prides himself on sharing with business owners how to grow by spending less and selling more with the art of video, photography, and storytelling. Eric and Paul cover such topics as an agency's lifespan, finding your niche, and how to survive in the marketing industry. Looking for more Paul Potratz? You can find more about him through Forbes or one of his other free resources.
ABOUT VIP MARKETING
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
MARKETING STRATEGY + PLANNING
Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts
DIGITAL MARKETING
SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll
SOCIAL PUBLISHING & LISTENING
Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns
MEDIA
Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing
Visit www.veryimportantplacement.com to learn more.
Call: 843-760-0707
VIP ON FACEBOOK
Message: https://www.facebook.com/VeryImportantPlacement/
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com
The AdCast Podcast 44 - The 3rd Party with Presidential Candidate Jade Simmons
In today's Ad Cast, we're getting political, but probably not how you expect. Eric Elliott sits down with 2020 Presidential candidate, Jade Simmons, to discuss several of her many talents. From music to politics to speaking arrangements to writing books, Jade works to spread her uplifting message of audacity and transformation. We'll dive right into what makes this Independent candidate so refreshing through her Operation Restoration 2020 campaign.
If you're looking to find out more about Jade, you can book her for both concerts and speaking arrangements. You can read up on more of Jade's inspirational insights, as well, through her devotional book, Audacious Prayers for World Changers: Live and Pray Out Loud.
ABOUT VIP MARKETING
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
MARKETING STRATEGY + PLANNING
Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts
DIGITAL MARKETING
SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll
SOCIAL PUBLISHING & LISTENING
Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns
MEDIA
Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing
Visit www.veryimportantplacement.com to learn more.
Call: 843-760-0707
VIP ON FACEBOOK
Message: https://www.facebook.com/VeryImportantPlacement/
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com
The AdCast Podcast 43 - Faith, Forgiveness, and Unity w/ Chris Singleton
In today's AdCast, Eric Elliott talks with former professional baseball player, speaker, and ordained minister, Chris Singleton. Through his experiences in diversity, inclusion, and race reconciliation, Chris is able to share his singular point of view on unity and overcoming adversity.
After losing his mother, Rev. Sharonda Coleman-Singleton, from the massacre at Mother Emanuel African Methodist Episcopal Church, Chris has worked tirelessly to inspire young people. His book, Different: A Story About Loving Your Neighbor, speaks directly to our youth with messages of unity and reconciling beliefs that could lead to such a massacre.
Join Chris and Eric as they discuss some of the shared experiences that have led both men to where they are today.
ABOUT VIP MARKETING
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
MARKETING STRATEGY + PLANNING
Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts
DIGITAL MARKETING
SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll
SOCIAL PUBLISHING & LISTENING
Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns
MEDIA
Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing
Visit www.veryimportantplacement.com to learn more.
Call: 843-760-0707
VIP ON FACEBOOK
Message: https://www.facebook.com/VeryImportantPlacement/
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com
The AdCast Podcast 42 - Making the Right Moves w/ Agency Consultant Drew McClellan
In today's AdCast, Eric Elliott talks with Agency Owner and Consultant Drew McLellan about agency life what it means to run the business behind your business. Drew boasts over 30 years in the marketing agency world. Whether he's working with companies through McLellan Marketing Group or with agencies through the Agency Management Institute, Drew strives to help business owners run their businesses better and ultimately find more success.
As fellow agency owners, Eric and Drew share their experiences and what they've learned over the years. What is time worth? How do you price certain aspects of your business? Is what I'm doing as a business owner actually profitable? Find out the answers to all of these and more in this week's edition of The AdCast.
Outside of his agency and consultancy, you can find more of Drew through his website or Build a Better Agency podcast. Finally, Drew's published a number of books to help marketers and business owners find their own success.
ABOUT VIP MARKETING
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
MARKETING STRATEGY + PLANNING
Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts
DIGITAL MARKETING
SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll
SOCIAL PUBLISHING & LISTENING
Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns
MEDIA
Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing
Visit www.vipmarketing.com to learn more
Call: 843-760-0707
VIP ON FACEBOOK
Message: https://www.facebook.com/VIPMarketingUSA/
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com
The AdCast Podcast 41 - Blazing Your Own Path with Attorney Belashia Wallace
In today's AdCast, Eric Elliott sits down with Attorney Belashia Wallace to discuss family, friendship, leadership, and what it means for her to get up every day and do what she does. As the head of the Wallace Law Firm, PLLC, Belashia shares her story of how a young black female came to lead a law practice that now spans four different Texas markets. Eric and Belashia delve into the unique challenges that face young black business owners and the shared experiences that have led them to where they are today.
Among a ton of other topics, Belashia breaks down the marketing that's worked wonders for her practice as well as some efforts that don't seem to be all they're cracked up to be. Is radio still an effective medium for law firms? How does it feel to be on a billboard? Learn from her experiences and much more in today's AdCast.
Connect w/ Belashia Wallace:
Website: https://www.thewallacelaw.com/
LinkedIn: https://www.linkedin.com/in/belashia-wallace/
ABOUT VIP MARKETING
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
MARKETING STRATEGY + PLANNING
Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts
DIGITAL MARKETING
SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll
SOCIAL PUBLISHING & LISTENING
Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns
MEDIA
Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing
Visit www.vipmarketing.com to learn more
Call: 843-760-0707
VIP ON FACEBOOK
Message: https://www.facebook.com/VIPMarketingUSA/
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com
The AdCast Podcast 40 - Lessons in Leadership with Perry Noble
Perry Noble, pastor of Second Chance Church and former pastor of NewSpring Church. Not only does Noble has nearly 60k followers on Instagram, but he has even more fans offline. He's a father, author, health enthusiast, and lover of the Lord. Perry Noble sits down with Eric Elliott to talk lessons in leadership in the latest AdCast.
Connect w/ Perrry Noble
LinkedIn: https://www.linkedin.com/in/perry-noble-1bb7157a/
Twitter: https://twitter.com/perrynoble
Website: https://www.perrynoble.com
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/EricMElliott
ABOUT VIP MARKETING
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
MARKETING STRATEGY + PLANNING
Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts
DIGITAL MARKETING
SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll
SOCIAL PUBLISHING & LISTENING
Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns
MEDIA
Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing
Visit www.vipmarketing.com to learn more.
Call: 843-760-0707
VIP ON FACEBOOK
Message: https://www.facebook.com/VIPMarketingUSA/
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com.
The AdCast Podcast 39 - Binge-Worthy Branding w/ Sterling McKinley
Your brand has to be binge-worthy. You have to create an experience that’s so intoxicating, that customers come back to you again and again. In his book, Binge-Worthy Branding: Build Customer Loyalty Using AI and Personalization Like Amazon, Netflix, and Starbucks, Sterling McKinley breaks down stories of Amazon, Netflix, and Starbucks; how they use AI, how they use data to create experiences that are really impacting and align with their customers, and that causes their customers to come back and back again.
In this episode, we speak with Digital Marketing and Branding Strategist Sterling McKinley. We discuss how to create compelling content that will keep your audience searching for more. That and much more on this episode of the Ad Cast!
Connect w/ Sterling McKinley:
LinkedIn: https://www.linkedin.com/in/sterlingmckinley/
Instagram: https://www.instagram.com/thesterlingmckinley/
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/EricMElliott
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
Visit www.vipmarketing.com to learn more
Call: 843-760-0707
VIP ON FACEBOOK
Message: https://www.facebook.com/VIPMarketingUSA/
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com .
The AdCast Podcast 38 - Embracing Change & Overcoming Adversity w/ Wade Boals & Brett Yearout
IN THIS EPISODE:
We speak with restaurateurs Wade Boals & Brett Yearout. Together, they have created some of the most memorable and iconic dining experiences in the Charleston area. We talk about restaurants adapting to a post-Covid world and knowing what success looks like. That and much more on this episode of the Ad Cast.
ABOUT VIP MARKETING
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
MARKETING STRATEGY + PLANNING
Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts
DIGITAL MARKETING
SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll
SOCIAL PUBLISHING & LISTENING
Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns
MEDIA
Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing
Visit www.veryimportantplacement.com to learn more.
Call: 843-760-0707
VIP ON FACEBOOK
Message: https://www.facebook.com/VeryImportantPlacement/
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com .
The AdCast Podcast 37 - Advertising with Authenticity with the Ward Law Group
In this episode, we speak with attorneys Jany Martinez-Ward and Greg Ward of the Ward Law Group, based in Miami, Florida. They offer some fantastic insights on how you can set yourself apart from the crowd with just a simple concept. Authenticity. Wonder how that works? Then listen in to this episode of the Adcast!
Connect w/ The Ward Law Group:
Website: https://www.855dolor55.com/en/
Facebook: https://www.facebook.com/TheWardLawGroup/
Jany Martinez-Ward LinkedIn: https://www.linkedin.com/in/jany-martinez-ward-esq-22821942/
Jany Martinez-Ward Instagram: https://www.instagram.com/janymartinezward/
Greg Ward LinkedIn: https://www.linkedin.com/in/gwardlaw/
Greg Ward Instargam: https://www.instagram.com/attorneygregward/
Connect w/ Eric Elliott:
Website: https://ericelliott.com/
Facebook: https://www.facebook.com/ericelliottspeaker
LinkedIn: https://www.linkedin.com/in/iamericelliott/
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/ericmelliott
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
Visit www.vipmarketing.com to learn more
Call: 843-760-0707
VIP ON FACEBOOK
Message: https://www.facebook.com/VIPMarketingUSA/
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com
The AdCast Rewind - Personal Injury Law Firms PT 2 w/ Attorney George Sink
In this episode:
This edition of Ad Cast Rewind is jam packed with a ton of information about what it takes to grow a law firm to great success, and stay top of mind for potential clients. We speak with Mr. George Sink of George Sink PA, Injury Lawyers with offices located in South Carolina and Georgia. He speaks about his early days as a teacher in Detroit, what he learned in Vietnam, and what it took to start his own law practice over 40 years ago.
About George Sink Injury Lawyers:
People come first with us. My personal injury law firm is truly client-oriented and we take a great deal of pride in caring for and helping injured people in South Carolina and Georgia. We will provide our very best services to you, your friends and family members if any injured person ever needs our help. We have helped over 40,000 injured people and are grateful for the opportunity to continue serving injured people.
ABOUT VIP MARKETING
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
MARKETING STRATEGY + PLANNINGDigital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts
DIGITAL MARKETINGSEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll
SOCIAL PUBLISHING & LISTENINGStrategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns
MEDIAPlanning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing
Visit www.veryimportantplacement.com to learn more.
Call: 843-760-0707
VIP ON FACEBOOKMessage: https://www.facebook.com/VeryImportantPlacement/
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com .
The AdCast Rewind - Personal Injury Law Firms PT 1 w/ Attorney George Sink
In this episode:
This edition of Ad Cast Rewind is jam packed with a ton of information about what it takes to grow a law firm to great success, and stay top of mind for potential clients. We speak with Mr. George Sink of George Sink PA, Injury Lawyers with offices located in South Carolina and Georgia. He speaks about his early days as a teacher in Detroit, what he learned in Vietnam, and what it took to start his own law practice over 40 years ago.
About George Sink Injury Lawyers:
People come first with us. My personal injury law firm is truly client-oriented and we take a great deal of pride in caring for and helping injured people in South Carolina and Georgia. We will provide our very best services to you, your friends and family members if any injured person ever needs our help. We have helped over 40,000 injured people and are grateful for the opportunity to continue serving injured people.
ABOUT VIP MARKETING
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
MARKETING STRATEGY + PLANNINGDigital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts
DIGITAL MARKETINGSEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll
SOCIAL PUBLISHING & LISTENINGStrategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns
MEDIAPlanning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing
Visit www.veryimportantplacement.com to learn more.
Call: 843-760-0707
VIP ON FACEBOOKMessage: https://www.facebook.com/VeryImportantPlacement/
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com .
The AdCast Rewind - Law Firm Marketing with Attorney Ken Harrell (PART 2)
This is PART 2 of 2
In This Episode:
Welcome to this AD Cast Rewind where Eric speaks with Attorney Ken Harrell from the Joye Law Firm, a Personal Injury Law Firm based out of South Carolina.
Topics Discussed:
Personal Injury Lawyer AdvertisingDoing what is right by the Profession
How much law firm marketing has changed in the last 5 years
The challenges and opportunities with advertising
The perception of personal injury lawyers
Why advertise your firm?
ABOUT VIP MARKETING
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
MARKETING STRATEGY + PLANNINGDigital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts
DIGITAL MARKETINGSEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll
SOCIAL PUBLISHING & LISTENINGStrategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns
MEDIAPlanning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing
Visit www.veryimportantplacement.com to learn more.
Call: 843-760-0707
VIP ON FACEBOOKMessage: https://www.facebook.com/VeryImportantPlacement/
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com .
The AdCast Rewind - Law Firm Marketing with Attorney Ken Harrell (PART 1)
In This Episode:
Welcome to this AD Cast Rewind where Eric speaks with Attorney Ken Harrell from the Joye Law Firm, a Personal Injury Law Firm based out of South Carolina.
Topics Discussed:
Personal Injury Lawyer Advertising Doing what is right by the Profession How much law firm marketing has changed in the last 5 years The challenges and opportunities with advertising The perception of personal injury lawyers Why advertise your firm? ABOUT VIP MARKETINGVIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
MARKETING STRATEGY + PLANNINGDigital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts
DIGITAL MARKETINGSEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll
SOCIAL PUBLISHING & LISTENINGStrategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns
MEDIAPlanning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing
Visit www.veryimportantplacement.com to learn more.
Call: 843-760-0707
VIP ON FACEBOOKMessage: https://www.facebook.com/VeryImportantPlacement/
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com .
The AdCast Podcast 36 - Multicultural Marketing with Wil Shelton
We speak with Wil Shelton, President & CEO of Wil Power Integrated Marketing about the importance of Multicultural Marketing and you don't wan't your business to miss the boat when it comes to reaching as many people as possible.
ABOUT VIP MARKETING
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
MARKETING STRATEGY + PLANNINGDigital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts
DIGITAL MARKETINGSEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll
SOCIAL PUBLISHING & LISTENINGStrategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns
MEDIAPlanning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing
Visit www.veryimportantplacement.com to learn more.
Call: 843-760-0707
VIP ON FACEBOOKMessage: https://www.facebook.com/VeryImportantPlacement/
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com .
The AdCast Podcast 35 - Changing with the Times
In this episode:
We speak with PJ Browning , The President and Publisher of the Pulitzer Winning Newspaper The Post and Courier. We discuss how news media has changed and how traditional forms of media can adapt to new media.
ABOUT VIP MARKETING
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
MARKETING STRATEGY + PLANNINGDigital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts
DIGITAL MARKETINGSEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll
SOCIAL PUBLISHING & LISTENINGStrategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns
MEDIAPlanning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing
Visit www.veryimportantplacement.com to learn more.
Call: 843-760-0707
VIP ON FACEBOOKMessage: https://www.facebook.com/VeryImportantPlacement/
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com .
The AdCast Podcast 34 - Let's talk ad spend.
IN THIS EPISODE:
There's a difference in spending $5,000 on Television and $5,000 on Social Media and in this episode of the Ad Cast we go in depth to show you that difference. Listen to this week's episode to learn more.
ABOUT VIP MARKETING
VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting do