The Advertisers Armoury

Investing in another channel to complement an existing campaign, for example, investing in digital when running on TV, is what we’d call harvesting. We call this harvesting because you’re effectively reaping the rewards of what’s happening with the above the line activity.

Make sure your online marketing and messaging is aligned with your TV advertising. This includes a specific, consistent call to action through TV and in your ad copy. If you’re running on TV with no online activity, or online activity that isn’t aligned, chances are your competitors will be able to steal that traffic/interest online. Watch below to find out how to harvest your TV traffic via digital advertising.

With over 40 years of UK & EU Digital Advertising experience between them, Digital Director, Maria Yiangou and Business Director, Libby Hughes discuss all things Google Shopping, the influencer landscape, when brands should consider Metaverse, the importance of Amazon and more.

Timestamps

00:10 – The launch of more interactive formats on Google Shopping 02:20 – The metaverse: is it a priority? 04:58 – The impact of influencers: are micro influencers beter value for money? 08:06 – Is YouTube still relevant in the ecomm world? 09:45 – The importance of Amazon: is there any organic value for retailers? 13:00 – 4 key takeaways for brands