The B2B Mix Show
By Stacy Jackson | Alanna Jackson
(Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)
The B2B Mix ShowOct 20, 2019
Rebrand, Refresh, Redesign
We're super excited to share this episode where we talk with brand strategist and designer Danielle Devening-Limon. She helped us transition from "Jackson Marketing" to "The B2B Mix."
Danielle talks with us about the process she takes with a typical client when it comes to a brand refresh (or total rebrand) and walks through some of the steps she takes with clients to achieve their goals with a website redesign.
Want to get in touch with Danielle? She's most easily reached by email (she gives her email address at the end of the episode).
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About The B2B Mix Show
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix agency. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook
Improving Your LinkedIn Game in 2022
On this episode of The B2B Mix Show, Stacy and Alanna talk with Vedran Rasic, Founder & CEO of LeadDelta, about ways people can improve their LinkedIn game in 2022.
Ved (that's what we call him 🙂) shares:
- Some background on LeadDelta
- How LeadDelta is different than a premium LinkedIn subscription
- Tips on messaging for LinkedIn from the eBook, 50 Proven LinkedIn Messages To Use In 2022
Want to connect with Ved? Look for Ved on LinkedIn.
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About The B2B Mix Show
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix agency. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook
My Favorite Martech
What do you do when your podcast guests keep having to reschedule due to the latest COVID variant blasting through? You talk about one of your favorite topics instead!
This week Stacy and Alanna fill the silence with some chat about their favorite martech tools, including:
- SocialBee
- UpContent (If you decide to sign up, why not use our affiliate link? 😁 https://my.upcontent.com/sign-up?fp_ref=b2bmix)
- HubSpot (FYI: we're a HubSpot partner)
- Rasa.io
- Canva
About The B2B Mix Show
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix agency. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook
Be Brave: Getting Started with ABM
Let's face it: ABM requires a bit of a mindset change, and it can be tough to conquer if you try to eat the elephant in one sitting. That's why we've kicked off our new season with two experts on the subject!
In this episode, we welcome Brenna Zenaty and Shea Castle from Terminus to discuss how companies can assess ABM readiness and move forward with a crawl-walk-run approach to account-based marketing.
Meet Our Guests
Brenna: Brenna is the Senior Enablement Manager at Terminus. In her role, she manages the creation and delivery of customer education and training programs through Terminus's support knowledge base, user community, and e-learning academy. Prior to joining Terminus in 2017, Brenna was the marketing manager at an inbound marketing agency. She lives in Atlanta, Georgia with her husband and two goofy Boston Terriers, Frank & Rue.
Shea: Shea Castle has been at Terminus for 3 years, working as the Senior Customer Marketing Manager, focused on programs to support customer engagement, ABM education, product adoption, retention, and expansion. Before joining Terminus, he worked in a variety of marketing roles across demand gen, content marketing, product marketing, and ABM. He's passionate about helping marketers do cool things. If he isn't talking ABM, he's probably talking about Star Wars.
About Terminus
Terminus is the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM). The platform, Terminus Engagement Hub, connects the first and third-party data needed to understand both customers and prospects, with the most robust suite of engagement channels—including ads, chat, email, and web—available. Terminus powers multi-channel ABM for thousands of brands globally including DHL, G2, Outreach, and TripActions. Terminus is proud to be a G2 leader in ABM for 13 consecutive quarters. Visit terminus.com to learn more or connect with us on Twitter and LinkedIn.
About The B2B Mix Show
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by The B2B Mix agency. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook
How Did B2B Companies Deal With The Loss of Trade Shows?
In this episode, Stacy and Alanna talk to Alex Eckhart, Director of Marketing at SalesRoads, about how companies have dealt with the loss of tradeshows due to the COVID-19 pandemic.
SalesRoads surveyed 103 sales & marketing professionals to learn how the loss of tradeshows, starting in 2020 due to COVID-19, has impacted lead flow and revenue. Alex joins us to discuss the resulting published in the SalesRoads white paper, The State of Trade Show Lead Generation (http://bit.ly/37Vd9Ez)
Alex touches on:
- The importance of event marketing to business leaders
- How companies reallocated trade show budgets
- When survey respondents say they'll feel comfortable with trade show events again
- Live events versus virtual events
- and more
Want to get in touch with Alex?
Email him at aeckhart[at]salesroads.com or connect with him on LinkedIn at linkedin.com/in/alex-eckhart.
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About The B2B Mix Show
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook
Advice for Finding Your Next Sales & Marketing Job
We know it. You know it. 2020 has kind of sucked for a lot of people.
Maybe you or a friend have experienced a job loss or feel a sense of job insecurity this year, so we decided to invite a career search expert to the show.
Our guest for this episode is Jacob Warwick, CEO of Discover Podium, an organization dedicated to helping find a more fulfilling career. During our conversation with Jacob, he shares:
- The challenges for sales & marketing professionals when looking for a job
- How to assess your career experience
- Positioning yourself for a leading career
- Performing a job search
- Things to remember when it comes to interviewing
Much of the information Jacob shares in this episode will be available in eBook format in September 2020. Be sure to check the Discover Podium website or register for our podcast email alerts to find out when the eBook will be available. It's jam-packed with valuable information and links to templates for your career search.
Connect with Jacob
If you'd like to connect with Jacob on LinkedIn, be sure to add a personal message that includes something about The B2B Mix Show and that the Jackson sisters sent you!
Jacob Warwick on LinkedIn: https://www.linkedin.com/in/jacobwarwick/.
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About The B2B Mix Show
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook
Content Curation and Account-Based Marketing
In this episode, we welcome back Scott Rogerson, CEO of UpContent. This time we're talking about more than just curating content. We're discussing content curation's role in account-based marketing (ABM).
Scott shares his insights and tips on:
- using curation tools to listen for actionable content -- sales triggers -- as well as listening for news to keep your team up-to-date on target accounts
- leveraging curated content in social media to attract and engage with your target accounts
- how to incorporate curated content into an account-based microsite, blog, or newsletter
- what tools to consider for ABM-related content efforts
- and more
Also, don't miss Scott's answer to his just-for-fun question. It involves a protective mother giraffe!
Connect with Scott online:
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook
Email Copywriting Insights & Tips with Kelly Forst of Aweber
Marketers, do you ever wonder if there's a magic word count for your emails? Interested in what the top marketing experts are doing with their subject lines? Our guest has some advice to share with you.
In this episode, we talk with Kelly Forst, a marketing communications specialist with Aweber, one of the world's leading email marketing and automation platforms. Kelly talks through what Aweber discovered after analyzing 1,000 emails from 100 expert email marketers--think Neil Patel, Ann Handley, Content Marketing Institute, among others.
We discuss:
- body copy word count
- subject line character count
- emojis in subject lines
- capitalization in subject lines
- A/B testing
- and more
Want to connect with Kelly online?
Twitter: https://twitter.com/kellyaforst
LinkedIn: https://www.linkedin.com/in/kellyforst/
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
Connect with us on social media:
The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson — Twitter, LinkedIn
Alanna Jackson — Twitter, LinkedIn
Executive Coaching for CMOs
If you're a CMO or someone who has the C-Suite as part of your career path goals, we've got an episode for you. We spoke with Julie Zadow, CMO in Residence for Demand Spring, on the topic of executive coaching for CMOs.
Julie breaks down how CMOs can benefit from an executive coaching relationship. We discuss:
- observations about interest in executive coaching in 2020
- how coaches and mentors are different and what season of your career warrants coaching
- why an external confidante is so important
- how a coach can help a CMO take his or her organization to the next level
- the personal benefits of a coaching relationship when it comes to getting nudged out of your comfort zone or working on your emotional intelligence
- And more
Want to connect with Julie?
You can email Julie (listen to the episode to grab that email address) or reach out to her on LinkedIn.
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
Connect with us on social media:
The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook
Building and Maintaining Relationships with Freelancers
For some companies, it's hard to get everything done in a business without a little outside help. Freelancers can be a great addition to your team for those extra resources needed to get the job done. We spoke to George Papadeas from The HOTH, a white label SEO service built specifically for agencies, in-house SEOs, and affiliates. The HOTH works with many freelancers daily and knows what it takes to be successful when working with freelancers.
In this episode, you'll learn:
- how to find the right freelancers and the approach companies need to use to find them
- how to budget for the right talent - setting budgeting expectations and being fair in your payment practices
- how to set the right communication framework
- how to ensure you're respecting their boundaries as a contracted resource while also making them feel welcome and appreciated
- how to follow state laws when it comes to treating freelancers as employees (i.e. California AB5 law)
- and more
Connect with George to learn more about working with freelancers:
Social - LinkedIn
Email - george@thehoth.com
Website - The Hoth
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
Connect with us on social media:
The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson — Twitter, LinkedIn
Alanna Jackson — Twitter, LinkedIn
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This episode is sponsored by
· Anchor: The easiest way to make a podcast. https://anchor.fm/app
Using Podcast Guesting to Scale Your Business
Entrepreneurs, executives, and marketers -- are you using podcast guesting as a strategy to build your personal or company brand? If not, you're missing out. We spoke with Jessica Rhodes, founder of Interview Connections, to bring expert advice to those of you who are interested in starting a podcast guesting strategy.
In this episode, Jessica shares:
- What led her to start Interview Connections
- Why being a podcast guest, versus starting your own show, is a great way to get started with podcasting
- How to begin defining your podcast guesting strategy
- What typical pitfalls and challenges newcomers should be aware of
- The type of backend systems you should have in place
- The most common mistakes newcomers make when it comes to podcast guesting
- Tips for calls-to-action when your goal is to get new business
- The typical timeframe for seeing an ROI from podcast guesting
Want to connect with Jessica and learn more about podcast guesting? Join her Facebook Group, Guest Expert Profit Lab, a group for entrepreneurs doing at least six-figures in revenue.
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Social Media in the C-Suite
Executives, are you still not active on social media? Marketers, are you frustrated that your C-Suite isn't helping support the brand on social? Then this episode is for you.
In this episode, we speak with Brandon Lee, the Founder & CEO of Yip Yip, Inc., and FunnelAmplified. He’s a serial business builder who specializes in creating companies that help businesses increase revenues through personalized communication systems. Brandon developed and continues to use a framework called Liked; Trusted & Remembered to help companies and professional service providers grow their business by starting new relationships and nurturing existing relationships.
Brandon shares his experience and insights with us to talk about how and why C-level executives should be embracing social media.
Want to connect with Brandon online? Reach him on LinkedIn or via FunnelAmplified or Yip Yip.
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Employee Engagement through Adversity
In this episode, we're talking about employee engagement during times of adversity -- and let's face it, we've all been dealing with a touch of adversity lately with the COVID-19 pandemic upending things on both personal and professional levels. With all this uncertainty, employee engagement can be a bit precarious. When people aren't engaged, productivity lags, and sales and marketing efforts can suffer.
Thankfully, we've got Jacqueline Throop-Robinson joining us to discuss how to manage employee engagement through adversity. Jacqueline, the founder of Spark Engagement, Inc., has a 30-year career focused on uplifting leaders and inspiring passionate engagement at all levels of an organization. As a best-selling author of Fire Up Your Team: 50 Ways for Leaders to Connect, Collaborate and Create with their Teams, Jacqueline strives to create cultures of passion, productivity, and performance.
During our conversation with Jacqueline, we cover:
- Employee engagement levels -- before and during the pandemic
- Employee engagement as part of disaster preparedness planning
- Managing teams and morale during times of uncertainty
- Applying "lessons learned" during the COVID-19 pandemic to future periods of adversity
- and more
Want to connect with Jacqueline online?
- Website: www.sparkengagementindex.com
- LinkedIn: www.linkedin.com/in/jacquelinethroop-robinson/
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
A Conversation about Crisis Marketing
Jeremy Miller of Sticky Branding joins us to talk about crisis marketing during the COVID-19 pandemic. Jeremy has three critical questions business owners and marketers should be asking themselves. We cover these questions and more during our conversation.
Want to connect with Jeremy online? Catch him at any of the following sites:
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Your Way to a Successful Blogging Strategy
In this episode, we're having a conversation about blogging. Alanna interviews Stacy to get down to the nitty gritty of what makes a successful blog. Stacy is a top-notch writer and has all the tips and tricks you need to know for blogging. The information shared in this episode should be useful to new and seasoned blog writers.
Here's what Stacy discusses:
- Benefits of blogging
- How to identify a topic
- Types of blogs to write
- The use of external resources
- Things to be cognizant of when writing
- Blogging SEO tips
- Tools to use in blogging
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Managing a Team That's Suddenly Working from Home
Life, both personal and professional, has changed quite a bit in just a week or two, hasn't it? Suddenly, many of us are working from home right now to help "flatten the curve" of coronavirus cases. If this is your first time managing a remote team, then maybe you need a few tips to make things run smoothly.
David Kreiger of SalesRoads has been operating with a remote workforce since he's company's inception. Regardless of whether you're managing a sales team, a marketing team, or some other group, the advice David shares can help you have a sense of connectivity, collaboration, and productivity during your team's work-from-home stint.
After you listen to this episode, be sure to check out David's blog post for a full list of the tips and tools he recommends during this episode.
Want to get in touch with David? You can reach him on LinkedIn or www.salesroads.com.
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
How Do You Find a "Brand New Name"?
Listeners, did you know we're facing a naming drought? It's true!
Thinking up terrific ideas for your next branding project is the fun part. Finding an idea that hasn't been taken yet . . . well, that's the not so fun part. This challenge, among other branding issues, is why we're welcoming Jeremy Miller, founder of Sticky Branding, and author of Brand New Name.
Listen in for Jeremy's tips, to hear his story on how he got started in branding, and how the real genius ideas may be uncovered by your own team.
Want to connect with Jeremy online?
And be sure to check out Jeremy's books:
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
Connect with us on social media:
The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook
Infographic Marketing Tips & Tricks
Interested in infographic marketing but you're just not a graphic designer? No problem when you use a platform like Visme! This week on the show, we chat with Payman Taei, founder of Visme, about infographic marketing tips and tricks. Payman also shares how a solution like Visme can help non-designers take their visual content game to the next level.
Want to connect with Payman online? Connect with him on LinkedIn. Also, be sure to check out these terrific resources from Visme.
- Marketing Strategies We Used to Bootstrap Visme to over 4 Million users
- Unleashed LP: https://www.visme.co/visme-unleashed/
- Promo video of Unleashed: https://www.youtube.com/watch?v=N_ZsGsRKhHE&feature=youtu.be
- YouTube Channel -- video content with the focus of helping people become better communicators
By the way, be sure to check out Visme and its social channels on February 24th, to learn more about the launch of Visme Unleashed! Stacy had the chance to use the Visme Unleashed platform before it launched, and she says it's awesome.
A note to listeners: while Stacy did get early access to Visme Unleashed, Visme did not ask for any promotion on this podcast in return. We just think it's a cool solution that our listeners should know about.
About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
Connect with us on social media:
The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook
Loyalty Program Marketing in the Digital Era
Who doesn't want to keep their loyal customers? After all, it's cheaper to retain business than it is to close earn new customers. That's why this week, we're talking about loyalty program marketing with Sean Duclaux, Vice President of Product Management and Marketing for iSeatz, a loyalty tech company that enables travel and lifestyle bookings with point bank integrations.
During this episode, Sean tells us:
- How loyalty marketing programs have evolved
- About the importance of customer experience when it comes to loyalty marketing
- More about membership and participation trends when it comes to member rewards programs
- Where most companies fail when it comes to executing customer loyalty programs
- Out of the box thinking for loyalty programs
- And how B2B marketers can use loyalty marketing
Want to connect with Sean online?
Catch him on LinkedIn at linkedin.com/in/seanduclaux.
Or connect with iSeatz:
Website - iSeatz.com
LinkedIn - @iSeatz
Twitter - @iSeatzcom
Facebook - @Iseatz
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
Connect with us on social media:
The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook
Empowering Women in the Workplace
We've come a long way when it comes to empowering women in the workplace, but there's still room for improvement. Our guest for this episode has some insight to share with women and men on this topic.
We’re joined by a major supporter of #WomenInSales Carole Mahoney. Carole is the founder and Chief Sales Coach of Unbound Growth. She's shared videos and articles to help women overcome various situations that arise in the workplace.
In this episode, we talk with Carole about:
- Different biases women face in the workplace
- Tips for women on how to address the different biases they face
- Tips for men to be aware of and address biases towards women
- and more
Want to get in touch with Carole?
LinkedIn - Carole Mahoney or Unbound Growth
Twitter - @icarolemahoney or @unboundgrowth
Facebook - @theunboundgrowth
Check out this great video from Carole - My Advice For Women In Sales
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
Connect with us on social media:
The B2B Mix Show — Twitter, Instagram, LinkedIn, Facebook
The Role of PR in Marketing
What's the role of public relations in modern B2B marketing? Our guest for this episode is here to answer that question.
We're joined by seasoned PR professional Elizabeth Fairleigh. Elizabeth is the founder of thE Connection, an Atlanta-based PR firm specializing in thought leadership development for clients throughout the US.
In this episode, we talk with Elizabeth about:
- PR's role as a part of marketing
- Thought leadership; everybody wants to be a thought leader but not everyone has earned the title
- The proactive and reactive sides of PR
- and more
Want to get in touch with Elizabeth? Find her on LinkedIn at www.linkedin.com/in/elizabethfairleigh/ or visit her website at econnectionpr.com.
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
Introverts in Sales
Introverts... sometimes they get a bad rap, especially when it comes to perceptions about their fitness for sales or leadership roles. Well, in this episode, we bust those myths with guest David Kreiger.
David Kreiger is the founder and president of SalesRoads, a business-to-business appointment setting, lead generation, and sales outsourcing company. In this episode of The B2B Mix Show, David shares:
- His experience as an introvert in sales
- How technology has made it the introvert's time to shine
- Why the changing buyer's journey makes introverts well-suited to selling
- Biases that hiring managers need to recognize when it comes to introverts
- and more
Want to get in touch with David? You can reach him on LinkedIn or www.salesroads.com.
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Employee Engagement Matters
We're finally back for season two of The B2B Mix Show! YAY.
You may be wondering why a sales and marketing podcast is kicking off its season with a topic that seems so heavily HR/management related. Well, we want to get down to the foundational issues to start the season, and employees can make or break your company. If your employees aren't engaged and motivated to perform, your customers will suffer -- and they will eventually leave. Engagement is also important for those marketers out there who want to launch or improve employee advocacy programs. After all, employees who don't care won't care to share on social media either.
To give expert insights on this topic, we spoke with Meridith Elliott Powell. If you’ve not heard of Meridith Elliott Powell, then you’re in for a treat. She’s been voted one of the Top 15 Business Growth Experts to Watch by Currency Fair. She’s a sales and leadership expert, award-winning author, keynote speaker, and business strategist. With a background in corporate sales and leadership, her career expands over several industries including banking, healthcare, and finance. Meridith worked her way up from an entry-level position to earn her seat at the C-Suite table. She’s a Certified Speaking Professional©, which is a designation held by less than twelve percent of professional speakers, and a member of the prestigious Forbes Coaching Council. She is passionate about helping her clients learn the sales and leadership strategies they need to succeed no matter what this marketplace does.
Listen in to hear what Meridith has to say about:
- How employee engagement trumps customer engagement in order of importance
- Why perks aren't necessarily the most important factor to motivate employees
- Building a team of top-notch talent through your existing great employees
We also touch on employee branding and corporate culture mismatches, chat about The Peter Principle, and much more. Don't miss this conversation!
Want to get in touch with Meridith?
- Website: https://valuespeaker.com/
- LinkedIn: https://www.linkedin.com/in/meridithelliottpowell/
- Twitter: @meridithpowell
- YouTube: Meridith Powell
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Lessons Learned in Podcasting
This week on The B2B Mix Show, we speak with Bernie Borges the CMO at Vengreso about lessons learned in podcasting. Bernie is also the host of the Modern Marketing Engine podcast. He's a seasoned podcaster with over 250 episodes under his belt.
During our conversation, we touch on the following:
- Why start a podcast
- Expectations vs. Reality
- How to find guests
- And more lessons learned in podcasting
Want to connect with Bernie online?
Bernie's LinkedIn: https://www.linkedin.com/in/bernieborges/
Bernie's Twitter: https://twitter.com/bernieborges
Bernie's Instagram: https://instagram.com/bernieborges
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Company Facebook: https://www.facebook.com/govengreso/
Company LinkedIn: https://www.linkedin.com/company/vengreso/
Company Twitter: https://twitter.com/GoVengreso
Company Website: https://vengreso.com/
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
How to Use the Media to Build Your Reputation--for Free
This week on The B2B Mix Show, we speak with Brian Barquilla the Content Director at Build My Reputation about how to use different media channels to build your reputation for free.
During our conversation, Brian touches on the following:
- How B2B companies can leverage the demand TV producers and journalists have on them to always produce content to build their reputation.
- How you can stand out amongst the tons of pitches producers and journalists receive daily.
- How companies/individuals can use unforeseen events as opportunities.
- How individuals/companies can leverage articles/news clips to further their own reputation.
- And more.
Want to connect with Brian online?
Brian's LinkedIn: https://www.linkedin.com/in/brianbarquilla/
Company Facebook: https://www.facebook.com/buildmyreputation.net/
Company LinkedIn: https://www.linkedin.com/company/build-my-reputation
Company Website: www.buildmyreputation.net
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Why the Role of the CMO is Evolving to Chief Experience Officer
This week on The B2B Mix Show, we speak with Dawn Colossi of FocusVision about how the role of the CMO is evolving to Chief Experience Officer.
During our conversation, Dawn touches on the following:
- Understanding what customer experience entails
- How CX impacts both the organization and the role of the CMO
- How CMOs and sales and marketing departments should respond to changes in CX
- Examples of brands and the customer experiences they offer
- And more
Want to connect with Dawn online?
LinkedIn: https://www.linkedin.com/in/dawn-colossi-1a06083/
Twitter: FocusVisionInfo
FocusVision: https://www.focusvision.com/
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
The Role of Personal Brands and Your Company’s Social Media
This week on The B2B Mix Show, we speak with Mike Orr of Grapevine6 about the role of personal brands and your company's social media. If you have customer-facing employees on social media they are representing themselves and your brand. So, it's critical to offer them help and guidance to creating an online presence that customers and potential customers view as valuable.
During our conversation, Mike points out:
- How marketers can help customer-facing employees and leaders improve their LinkedIn presence to help them build credibility and their personal brands.
- Why it's important for individuals to add their own value and not solely rely on the content of the brand.
- How training programs and mentoring/coaching can help your customer-facing employees improve their online brand.
- What the best mix of content is to share.
- And more!
Want to connect with Mike online?
Twitter: @mikeorr8
Twitter: @Grapevine_6
LinkedIn: https://www.linkedin.com/in/mikeorr/
LinkedIn: https://www.linkedin.com/showcase/grapevine6-app/
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
The Impact of Marketing Automation and Salesforce Automation on CRM
This week on The B2B Mix Show, we speak with Pete Gillett of Zuant about the impact of marketing automation and salesforce automation on CRM. If you deal with or depend on one or all of these systems, you don’t want to miss this episode.
During our conversation, Pete touches on the following issues:
- How tech stack purchase decisions shouldn’t be made in a vacuum or siloed by department
- Whether or not companies are best-served by vendors that create integrated suites of all three platforms
- The benefits that come with integrated platforms from the standpoint of productivity and efficiency gains
- The importance of systems integration and data harmonization when it comes to compliance with privacy legislation
- And more
Want to connect with Pete online?
Email: pete@zuant.com
Twitter: @gillettPeter
Twitter: @ZuantApp
LinkedIn: https://www.linkedin.com/in/Peter-gillett-673a0a5/
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Do You Have a Marketing Problem or a Sales Problem?
Are you frustrated with your sales & marketing results? Is it a marketing problem, a sales problem, or a little bit of both? On today's episode, sales expert Brian Williams, Founder & CEO of Perspectivity, helps us break down ways that leaders can identify where challenges lie and ways to address those issues.
Brian tells listeners:
- About the need for a shared language between sales and marketing
- Why it's so important for marketers to become better versed in using data and analytics
- How sales and marketing teams can become better partners
- About the importance of empathy between these two teams
Want to get in touch with Brian online?
LinkedIn -https://www.linkedin.com/in/brianwilliamsurl/
Website - http://www.perspectivityintl.com/
Get his book - The Ultimate Sales Messaging System - http://bit.ly/bw_sales_book
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Video Marketing at Trade Shows and Conferences
On this episode, we're talking about using video marketing at conferences and trade shows with guest Ruben Dua, founder of Dubb.
Ruben shares how he and the Dubb crew shot almost 100 social promo videos for attendees of HubSpot's NBOUND19.
Listen in and hear Ruben talk about:
- how the Dubb team came up with their video concept for INBOUND
- how Craig's List saved the day
- what marketers really need when doing live video at events
- what salespeople can do with video when it comes to post-event followup
Ruben was also super cool enough to offer our listeners a 25% discount on Dubb! Visit Dubb.com, select a plan subscription, and use the coupon code we share during the episode for 25% off! That code is in the second short segment during the break.
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Want to get in touch with Ruben online? Here are all the ways you can connect with him.
LinkedIn: https://www.linkedin.com/in/rubendua/
Twitter: https://twitter.com/rubendua
Instagram: https://www.instagram.com/rubendua/
Be sure to check out the Dubb YouTube channel to catch great video content, too!
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
How to Incorporate Video Throughout the Sales Cycle
Have you considered using video as part of your B2B sales strategy? Now is the time to start incorporating video into your sales outreach efforts. Buyers want a more humanized approach when being sold to and video is a great way to do that in today's digital world.
In this episode of The B2B Mix Show, we have Jacob Fernandes, a Video Coach for Vidyard, join us to talk about how to incorporate video throughout the various stages of the sales cycle.
Jacob shares examples of what B2B sales reps should be talking about in their sales outreach videos with prospects and clients from prospecting and cold calling to customer success to renewal time. He also shares some tips and best practices to help you be successful.
You can connect with Jacob on LinkedIn or shoot him an email.
Additional Resources:
- Start today for free using Vidyard's Chrome extension.
- Learn more on how to leverage video in your b2b sales with our Video for Sales guide.
- Interested in booking a session with Jacob? Here is his personal calendar.
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
INBOUND 2019 Recap from a HubSpot Insider's Viewpoint
On this episode of The B2B Marketing Mix, we talk with HubSpot's Channel Consultant, Alex Desnoyers. We recap some things from INBOUND 2019 and he gives us an inside look at what channel consultants do while at INBOUND and insights from his perspective about the conference.
He shares:
- What a Channel Consultant does at HubSpot.
- From an insider’s perspective, how this year's INBOUND event stacked up against last year?
- If channel consultants get to meet some of the celebrity guests.
- What channel consultants are doing during INBOUND.
- What he would do differently for INBOUND 2020.
If you'd like to connect with Alex online, find him on LinkedIn.
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
Collaborative Marketing: Building Quality Partnerships Online
This week on The B2B Mix Show we're joined by Steve Thode, founder of Klusster.com.
Steve speaks with me and Alanna about the importance of working with complementary brands online to grow your small business' digital footprint and improve your marketing reach through collaboration.
Steve touches on
- how collaborative marketing platforms, like Klusster, can help brands work together
- how a collaborative content platform can support employee advocacy
- the benefits of partner marketing online, including SEO wins
If you'd like to connect with Steve online, you can look for him on LinkedIn or connect with him on Twitter.
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
B2B Marketing on Social Media + Startup Talk
Has your B2B brand set up champions within the company to be ambassadors for your brand on social media? Now is the time for B2B brand executives to establish an online presence to be seen and heard.
In this episode of The B2B Mix Show, we have Scott Berty, Head of Sales for Trufan, join us to talk about B2B marketing on social media and what life is like in a startup.
Scott shared his tips and best practices on how he helps B2B executives stand out on social media and create an online presence that people want to engage with. He also shared what life has been like since he joined Trufan and what life is like with a startup.
You can connect with Scott on Instagram or LinkedIn.
Trufan -- Instagram
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About The B2B Mix Show:
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Connect with us on social media:
The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook
The Incredible Power of Podcast Content Marketing
B2B marketers, have you considered adding podcasting to your content marketing efforts? Then you've got to listen to this episode of The B2B Mix Show.
This week our guest is a podcast pro, Carey Green of Podcast Fast Track and Narrativly with the information and tips you need to know.
Carey shared his insights and advice on:
- The growth of podcasting
- Show lengths and formats
- How to determine if your target audience listens to podcasts
- What to expect when podcasting for your B2B brand
- Podcast myths
- The benefits of podcasting
- Best practices for podcasting
- Information on how to get Carey's complimentary podcasting course
Want to get in touch with Carey?
You can email him at carey@narrativly.com or connect with him on LinkedIn.
Don't forget to follow Carey's businesses online:
podcastfastrack.com
narrativly.com
twitter.com/podcastfast
facebook.com/PodcastFastTrack
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About The B2B Mix Show
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
Connect with us on social media:
The B2B Mix Show - Twitter, Instagram, LinkedIn, Facebook
Stacy Jackson -- Twitter, LinkedIn
Alanna Jackson -- Twitter, LinkedIn
Scheduling Snafu Episode -- AKA, The Flashback Episode
Due to some scheduling snafus, we ended up being guestless on this episode. However, we pulled together some insights from all of our guests so far to share on this episode.
Don’t worry, it’s not just clips from previous episodes. We talk through key takeaway topics and share some highlights from our guests. We're even working on an easy-to-digest tip sheet for you to download! Subscribe on our website, and we'll email you when it's ready. http://jmi.fyi/podcast.
Takeaway Topics:
- Gen Z
- Branding and Customer Experience (CX)
- The Sales Side
- Content marketing issues (including social media/link building/related concepts)
- Artificial Intelligence (AI)
Catch these past episodes on your favorite podcast platform!
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About The B2B Mix Show
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
Connect with us on social media:
The B2B Mix Show - Twitter, Instagram, LinkedIn, Facebook
B2B Marketing in 2025
This week on The B2B Mix Show, we welcome Mark Emond, founder & president of Demand Spring, a revenue marketing agency. Mark joins us to talk about the future of B2B Marketing by 2025.
During our discussion, Mark covers:
- What the B2B marketing org structure will look like by 2025
- How the B2B buying process will continue to evolve
- The balance between people's demand for privacy versus marketers' desire to personalize content and experiences
- The role of experiential marketing and in=person events
If you'd like to connect with Mark, you can follow him on Twitter at @Mark_DSpring, on LinkedIn, or visit demandspring.com.
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About The B2B Mix Show
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
Connect with us on social media:
The B2B Mix Show - Twitter, Instagram, LinkedIn, Facebook
The State of Digital Selling on LinkedIn with Kurt Shaver of Vengreso
On this episode of The B2B Mix Show, we talk with Kurt Shaver of Vengreso about the company's report, The State of Digital Selling with LinkedIn 2019.
During our conversation, Kurt shares:
- the distinction between digital selling and social selling
- Vengreso's findings regarding the correlation between a high SSI and sales success
- how only 27% of sales professionals in the study use LinkedIn's advanced search capabilities
- that only one-third of the study's subjects post content
- how only three in five subjects publish media and documents to their profiles
Whether you are a salesperson, an entrepreneur, or a marketer, this episode will shed light on some areas where you can improve your LinkedIn profile and behaviors to maximize your sales effectiveness.
Get your copy of the report by visiting stateofdigitalselling.com
Get in Contact with Kurt Shaver, Chief Sales Officer -- Vengreso.
If you'd like to reach out to Kurt to discuss the report or learn more about Vengreso, you can email him at kurt@vengreso.com . You can also connect with him on LinkedIn. When you connect via LinkedIn, be sure to customize your invitation and tell him you heard him on talking with the Jackson sisters on The B2B Mix Show podcast!
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About The B2B Mix Show
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
Connect with us on social media:
The B2B Mix Show - Twitter, Instagram, LinkedIn, Facebook
Facebook Messenger Marketing for B2B -- Special Guest, Larry Kim
In this episode, we talk to the go-to source when it comes to Facebook Messenger Marketing: Larry Kim! YES -- that Larry Kim, founder of WordStream and CEO and founder of the best Facebook Messenger Marketing platform, MobileMonkey.
Larry talks to us about :
- How Facebook is changing in ways that make private messaging more important than ever
- Why Facebook isn't just a place for business-to-consumer; B2B marketers can find opportunities there, too
- How Facebook Messenger Marketing can help B2B marketers get the most out of their Facebook presence
- The open/click-through rate with Facebook Messenger Marketing and how it beats traditional email marketing, making it a great additional outreach option
- How early adopters will be rewarded by taking advantage of Facebook Messenger Marketing now while the adoption rate is only at 1% since it's so new
- Tips and best practices to make your Facebook Messenger bot engaging to help with your content distribution
- The way to reach Gen Z with Facebook Messenger Marketing (for both marketers and HR and recruiters)
Want to follow Larry online? You can catch him on Twitter @larrykim or follow him on LinkedIn.
Be sure to catch the Chatbot Master Class! https://mobilemonkey.com/chatbot-marketing-course
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About The B2B Mix Show
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
Connect with us on social media:
The B2B Mix Show - Twitter, Instagram, LinkedIn, Facebook
How Marketers Can Get More In Tune with Sales Reps
In this episode, CEO Jack Kosakowski of The Creation Agency gives marketers insights and tips on how to think more like a salesperson and to uncover what your sales team really needs from the marketing department.
Jack covers:
- The similarities between prospecting and lead generation
- How the amount of content noise and chaos requires marketers to help salespeople stand out and apart to get more conversations
- His own experience in both sales and marketing roles
- How sales and marketing alignment is a must
- The big problem of not aligning content strategy between sales and marketing
- The need to help create sales enablement content to help buyers and reps relate to one another
- What marketers should do when there is a wall between sales and marketing
- How marketers hurt their reputations with sales teams when they don't define the MQLs, SQLs process
- The need to get more proficient with marketing technology and understanding data to develop a data-driven sales and marketing process
- The blur between social selling and personal brand building
- AI buzz versus reality in sales and marketing
- What salespeople should remember about working with marketing
- Why marketers need to talk one-on-one with reps to learn more about their day-to-day challenges
- The benefits of helping a sales rep build his or her personal brand
- His dream job
Want to reach out to Jack? Connect with him on LinkedIn.
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About The B2B Mix Show
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
Connect with us on social media:
The B2B Mix Show - Twitter, Instagram, LinkedIn, Facebook
Analyst Relations for Small & Midsized Tech Firms
This episode is for all you small-to-midsized tech firms out there. You'd love to get in front of some analysts, but maybe you don't know how. Or you think you're way too small or too niche for analysts to care about your business.
Wrong, friends! Our special guest, Nicole Baker, is an experienced senior public relations and media relations analyst who has helped small tech companies get audiences with and recognition from industry analysts.
Listen in as Nicole:
- Discusses the common misconceptions that smaller firms have when it comes to starting an AR (analyst relations) program
- Talks about finding the right analyst to talk to -- they may be Gartner or Forrester, or they may be more specialized, niche players
- Tells listeners how small and midsized firms can get their foot in the door with an analyst and a few tips on building and maintaining these relationships
- Reminds us that you need to think beyond features and marketing-speak when talking to analysts and home in on the problems your solution solves
- Gives some insight into how AR, PR, and marketing teams can work together
- Advises marketers to push for the budget to bring in an AR consultant
- Reveals her dream job if she weren't doing what she does today
Want to learn more about Nicole or reach out to her? Head on over to LinkedIn to connect with her: https://www.linkedin.com/in/nicoleabaker/,
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About The B2B Mix Show
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
Connect with us on social media:
The B2B Mix Show - Twitter, Instagram, LinkedIn, Facebook
How to Work with a Freelance Writer
This week our friend, Meaghan Alvarado, joins us on The B2B Mix Show to talk about her experiences with freelance writing and how clients can work with a freelancer to the get the most of out of the relationship.
Meaghan shares:
- How she got involved in freelancing (psst -- it started as a side hustle)
- How graduating from college in 2008 during all the economic turmoil really helped shape her inclination to freelance
- What an SEO content writer is and why even a basic understanding of SEO is important
- Her favorite keyword research tool, Ubersuggest, and asks Stacy and Alanna for theirs (Answer the Public and SEMRush's Keyword Magic Tool)
- How she chooses semantically related keywords to boost SEO, including Pinterest
- What most clients get wrong when working with freelancers
- How you BETTER have a solid social media presence if you expect her (or any freelancer) to "write for exposure" only; have something of real value to offer if you want to bargain
- What clients goof up when giving assignments
- The fun and freedom of "no outline given" assignments; however, it technical topics and unfamiliar subjects do sometimes require more guidance
- That a writer doesn't always need to be an expert in your industry if he or she is a curious and motivated writer
- What criteria and guidance should companies provide to a freelance writer
- Where she sources images when a client wants pics with a post for blog posts or social media (pixabay.com, pexels.com, istockphotos.com)
- Thoughts on types of writing and how just because social posts are shorter, that doesn't make them less valuable/cheaper
- Additional tips for freelancers (like trying platforms such as Fiverr and ClearVoice) and for clients
- What Meaghan would do if she won the lottery
If you'd like to reach Meaghan online, connect with her on Twitter via @meaghanmae or visit her website meaghanalvarado.com.
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About The B2B Mix Show
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
Connect with us on social media:
The B2B Mix Show - Twitter, Instagram, LinkedIn, Facebook
How to Create a Killer Email Sequence That Converts
Entrepreneurs and salespeople -- this week's episode is one to help you improve your sales outreach. We're talking about email sequences with Shawn Finder, CEO of Autoklose.
Listen in to hear Shawn discuss . . .
- The difference between a marketing email nurture campaign and a sales email sequence
- Why you shouldn't waste the beginning of an email talking about yourself (hint: it has to do with how people read emails now on their phones)
- The do's and don'ts for email subject lines
- His thoughts on email personalization and customization
- His take on the ideal number of touches per sequence
- Using humor in the "kiss off" email
- Persistence and getting a returned email
- How video can improve your email outreach
- The importance of social selling in your sale cadence
- Tips on avoiding the spam filter
- Calendly and the use of scheduling technology
- A funny story about a 0% click-through rate
- What he'd do as his dream job
- A final tips for selling
If you'd like to get in touch with Shawn, you can reach him as follows:
Email: shawn@autoclose.com
LinkedIn: https://www.linkedin.com/in/shawnfinder/
Twitter::@autoklose
Instagram: @sfinds
Website: www.autoklose.com
B2B Sales Handbook: https://autoklose.com/books/b2bsales
673 Years of Sales Excellence Book: https://autoklose.com/books/salesleaders
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About The B2B Mix Show
The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let’s talk!
Connect with us on social media:
The B2B Mix Show - Twitter, Instagram, LinkedIn, Facebook
Content Curation's Role in Marketing, Sales, and Beyond
You've heard of content curation, but maybe you're still not 100% sure why it's something you need to make part of your content marketing strategy. After all, you're focusing on other people's content, right? Maybe you've been attempting to curate, but haven't seen results?
On this episode, UpContent CEO Scott Rogerson shares tips on doing content curation the right way. Learn how a strategic approach to curation takes you a step beyond "sharing other people's content" to build your brand's position as a thought leader and to create a learning organization.
Scott covers:
- Typical fears and concerns when it comes to content curation
- How curation can position the brand and sales reps as subject matter experts
- The definition of good curation and how it's different from content aggregation
- Typical mistakes marketers still make with content curation
- How to use content curation to support evergreen and pillar page strategies
- The importance of consistency when curating (frequency, posting) and how technology can help minimize time and effort
- The role of curation in other areas: social media, employee advocacy, original content ideation, internal information sharing and education
- Enlisting the help of subject matter experts across the organization to curate the right content for marketers to leverage
- Ways to distribute curated content
- How sales teams are beginning to embrace content curation for social selling, personal brand building, and sharing knowledge with the marketing team
- Using content curation tools to build learning organizations (internally)
- Leveraging technology to get more out of content curation
- Legal concerns (like the EU Copyright Directive) and the future of content curation
Have more questions for Scott? Connect with him on Twitter or LinkedIn.
Want to see how we use UpContent on our website? Check out our Jackson Marketing's What We're Reading page.
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The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
The Power of Print in a Digital B2B World
B2B people: would you believe us if we told you that a PRINT magazine could be the kick-butt vehicle that your content strategy has been missing?
Don't take our word for it. Listen in to this episode as our guests share their success story regarding the power of print in a digital B2B world.
In this episode, Blacksmith Applications' VP of Marketing Jennifer Schiffman and Inbound Marketing Manager Caitlin Orosz share how they developed and use their Smoke Jumpers magazine to build thought leadership and support sales efforts.
Listen in as Jennifer and Caitlin tell listeners:
- why they chose a print magazine -- and this is a high-quality, professional-looking, not-printed-on-the-office-color-printer, legit magazine -- as part of their content strategy
- what the name Smoke Jumpers means
- how they learned the ropes of magazine publishing
- how they plan their magazine's editorial calendar and the production process
- what their client -- large, leading consumer packaged goods (CPG) brands -- stakeholders (people involved in the trade spend optimization process) think about the magazine
- about the initial hesitancy of the sales team and what they think of the magazine now
- how they leverage Smoke Jumpers both in print and digital formats
- tips to consider if they want to start their own magazine (or other "outside of the box" approach)
Have more questions for today's guests? Connect with Jennifer and Caitlin on LinkedIn.
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The B2B Mix Show with Alanna and Stacy is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Every B2B Brand Needs a Face
Ever wonder why some B2B brands seem to be everywhere -- people talking about them, doing news stories, winning awards, speaking at conferences? While advertising and good marketing can go a long way, many of these brands have discovered the incredible value of putting a face (or faces) to their brands.
In this week's episode, VanillaSoft CMO Darryl Praill shares why B2B brands should cultivate executives, as well as other employees, to be visible thought leaders who share, speak, and advocate visibly on behalf of the brand. Everything can't just come from "the logo."
Darryl shares:
- How fear stops people from taking on the role of champion or spokesperson
- Why it's important for B2B companies to have visible champions and thought-leaders (hint: people like to buy from people they trust)
- His thoughts on entering VanillaSoft as the most public figure for the company and how putting a face out there has changed things for the company
- The importance of leading by example and grooming people to be ready to get on camera or speak and be visible on behalf of the company
- The magic of transforming the company "junk room" into the company's studio and hiring a media producer
- How you have to build personal rapport and influence with your brand's audience and how Darryl built his community of sales professionals and influencers when he started with VanillaSoft
- The power of being a bit of a contrarian on social media and video and why you need to have an opinion
- The importance of authenticity and using your personality to shine to build awareness for yourself and the brand
- How his wife helps him shine online
- What qualities and traits do employees need to be a competent and successful public thought-leader
- How powerful it can be to have public-facing spokespeople from a variety of departments -- tech, customer success, product marketing, and more -- to hit different audiences
- Why you HAVE to get your LinkedIn presence in order before you start looking for your next job
- Why he would never hire you for sales or marketing roles if you aren't active on LinkedIn
- How to help people rise to the challenge
- Why you can't put your eggs in one spokesperson's basket; cultivate multiple, capable people
- Steps he's taking to prevent over-saturation
- Some of the results that VanillaSoft has seen since amping up executive visibility
- What he would do if he weren't CMO of VanillaSoft and could do any job in the world
- A little sarcasm at the end because he still can't believe Stacy edits the show with GarageBand (he's slowly pushing us to advance our podcasting gear and tech)
If you'd like to get in touch with Darryl, connect with him on LinkedIn. He's always happy to share his thoughts and discuss ideas with others in the sales and marketing community.
The B2B Mix Show with Alanna and Stacy is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Lessons in Event Marketing
During our interview, Liam touches on some interesting facts about remote work, and he shares five tactics that he and his team used to pull off this amazing event, which was the large remote work conference in 2018.
A quick note to listeners . . . we did discover during production that there are parts of the audio with a few crackly bits here and there. Annoying? Yes. Rampant? No. We hope you’ll overlook these few moments to hear what Liam has to share. He’s an interesting guy with real-world insights and data about what worked in his promotional efforts.
This episode is longer than our usual, but we think you'll find the details interesting.
In this episode, we learn:
The power of podcasts as part of the Running Remote Conference promotion strategy
How community partnerships and sponsorships helped spread awareness
The role of cold outreach for connecting with influencers and performing direct sales
The importance of speaker selection
How video played a role in promotion of the 2018 event and how the team uses 2018 event video from the conference itself to generate awareness for 2019
If you'd like to read Liam's post chronicling everything his team did to plan and promote The Running Remote Conference in 2018, check out this post on the Time Doctor website. It's very detailed and incredibly informative.
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The B2B Mix Show with Alanna and Stacy is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
Rebrand the Podcast
We talked about it in the lessons learned episode (episode 10). Now we've done it! We've renamed the podcast. This week's episode is a quick one to tell you:
- Why we renamed the show to The B2B Mix Show
- Two upcoming episodes featuring special guests
- And a plethora of topics we plan to cover in the coming weeks
Welcome to The B2B Mix Podcast!
What We've Learned About Podcasting So Far
We did it! We recorded ten whole episodes. OK, so it's only a very minor accomplishment when it comes to podcasting, but we've actually learned a lot through these first ten episodes. Yeah, we've got a lot more to learn, but we wanted to share what we've discovered so far about the process of podcasting.
In this lightly edited episode you hear us talk about:
- Preparation and presentation: winging it vs. researching vs. rehearsing
- What we've figured out when it comes to recording
- Editing (and the parts about it that really annoy Stacy)
- Vocal habits that Stacy and Alanna both discovered they have -- and how much these habits and fillers suck (We left this episode "lightly edited" to be more authentic for this discussion point - ums, uhs, and so's left in this time)
- Things you should do to promote your podcast
- Finding guests
- What each of us likes and dislikes about podcasting so far (One thing we both love? Helping other. Helping is a big theme in our company values.)
- Is a rebrand in the future?
Bonus: we introduce you to one of our fav online personalities -- A Sales Guy -- Keenan. He is authentic and energetic. Check him out even if you don't sell for a living. (Of course, if you subscribe to Daniel Pink's way of thinking, To Sell Is Human.
Software we discussed during this episode:
Zoom.us for recording podcasts. We mentioned that Mario Martinez Jr. uses Zoom for podcasting. (We actually said "webinars" during the episode, but we meant podcasting)
Descript for episode transcription
Samson Technologies Q2U Handheld Dynamic USB Microphone Recording and Podcasting Pack
Flipboard magazine: Marketing Is a Girl's Best Friend
Example of an episode/transcription page on our site - http://jmi.fyi/show-notes-example
Example of a Sniply CTA (our CTA is in the bottom left of the page when you load the page)
Tools to add CTAs to your curated content: Sniply, JotURL, Replug
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The Marketing Mix with Alanna and Stacy is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!
How to Improve Your Webinar Game
Want to take your webinars from 0 to 1000+ registrants heroes? This week we did a webinar with our long-time client VanillaSoft and talked about that topic. VanillaSoft has taken its webinar game to the NEXT LEVEL.
On this episode, we're sharing some "after the show" tips, but we aren't spilling all the tea from the webinar. You need to go check out that session yourself. You can view it right here: http://jmi.fyi/vanillasoft-webinar. Here are eight points we are sharing, plus a few links to some of our favorite webinar software and equipment.
Eight Tips for Improving Your Webinars Covered in this Episode:
- Embrace authenticity and natural, conversational flow.
- Think beyond your email list when it comes to driving registrations.
- Don't focus on the number of attendees for the live event.
- Use the right equipment.
- Pick the best software options.
- Get social (or tap the social network of your team) to find terrific guests.
- Select topics that resonate and use social to find the right angles and fresh perspectives.
- Don't forget the post-event to-do list.
Equipment mentioned in this episode:
Mic: Samson Technologies Q2U Handheld Dynamic USB Microphone Recording and Podcasting Pack
Webcam:
Webinar software mentioned in this episode:
Other information
Finally, if you aren't familiar with VanillaSoft and you have a sales team, why not check out their sales engagement software? (Disclosure: just a reminder, VanillaSoft is a Jackson Marketing client.)
Big thanks to Darryl Praill and the team for having us on the webinar. Don't forget to check it out! http://jmi.fyi/vanillasoft-webinar