“Your brand is not what you put down on a piece of paper, it’s what people say about you”

Supercharged referrers, retention incentives, the impact of discounting… On this week’s podcast, Ed and Tom meet Arthur Guinness, Head of acquisition at Mindful Chef.

It’s one of the best conversations yet, and could have gone on for a lot longer!

Here’s what they cover:

How to change behaviour and incentivise purchases
How to ramp up social proof with “super referrers”
How to tune social media advertising with super referrer UGC
What discounting really means for subscription boxes
Whether the cost-of-living crisis means that customers are trading down

And in a first for us, the guys come up with a new experiment to test on air.

Thank you for listening!

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